How to Get and Manage Positive Online Reviews
How to Get and Manage Positive Online Reviews
Do you know how important online reviews are for your business? Here’s what stats have to say about them: 92% of consumers read reviews, whether occasionally or regularly. 88% of consumers trust reviews, as much as the recommendations they get from friends and family. 40% of consumers have developed an opinion about a product or […]
SEO for Ecommerce Site: The Complete Guide
Ecommerce websites tend to concentrate on paid search while neglecting SEO. A grave mistake if you ask. While this is still an excellent tactic, considering performance is almost instant, let’s not forget that it faces stiff competition. It’s also costly — and its impact ends immediately the ads stop running. What you need is a […]
How to Conduct Marketing Communications: The Complete Guide
The modern marketing arena is over-saturated. And building a remarkable brand reputation is even more difficult. Even if you’ve introduced a terrific product or service, you won’t sell if you’ve not communicated with the right customers. Enter marketing communications, and the tide is likely to turn for the better. Luckily, the small and established business […]
Integrated Marketing Communication: The Complete Guide
A decent-sized company has multiple points of contact with its target audience. Existing customers direct their issues to the customer service department. Potential customers can either consume marketing messages as is or talk to your sales associates. The press team has the press to address. Not to forget the occasional interviews that the CEO might […]
How to Efficiently Calculate the ROI on Your SEO Investment
Many companies seem to have one big issue with SEO – they just can’t figure out if they’re making a profit or loss from their SEO campaigns. So, what have they done about it? Most of them have turned their backs on SEO and directed all their marketing efforts to paid search instead because […]
Top Digital Strategy Agencies in Singapore
Top Digital Strategy Agencies in Singapore A familiar tale of woes making rounds is that of big companies felled by digital disruption – think Kodak, Xerox, and Blockbuster. Another similar story that receives far less attention is that of traditional incumbents that instead emerged even stronger. Incumbents have huge advantages – global scale, customer relationships, […]
Top Corporate Secretarial Service Providers in Singapore
Top Corporate Secretarial Service Providers in Singapore Singapore is the world’s tech-savviest city. It should therefore come as no surprise that it serves as an incubation hub for startups and entrepreneurs. With global connectivity, easy access to research organisations, and top talents, not forgetting the business-friendly environment and supportive infrastructure, Singapore lends itself better to […]
Shopee: Detailed Review on Expanding your Ecommerce Business
What is Shopee? Shopee is a Singaporean e-commerce platform headquartered under Sea Group (previously known as Garena), which is a global consumer internet company founded in 2015 by Forrest Li. Shopee first launched in Singapore in 2015, and since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam, the Philippines, and Brazil. It serves users […]
Your Ultimate Job Posting Guide: Top 21 Job Posting Sites in Singapore
You’ve written a compelling job description, and spell-checked everything. What next? You could post it almost every job board out there – bad idea. Or you could spare a few minutes to do some little bit of homework on available job boards. Here’s our advice on how to craft the perfect job posting and get […]
Google AdSense for Beginners: Your Ultimate Guide
Looking to add an extra revenue stream to your website or blog? Look no further than Google’s Ad-based money-maker, Google AdSense. Google AdSense is the go-to contextual advertising platform, the most advanced and developed of the bunch. Want to say that Google AdSense isn’t the only platform out there that lets you monetise your web […]
