According to Statista, Singapore has over 5.29 million internet users (out of 5,908,665), making it the most connected city in Southeast Asia. With its strategic location, low tax rates, and state-of-the-art infrastructure, Singapore is the region’s business center, a heritage site that attracts millions of foreign arrivals every year. Now, couple this with the vast […]
The 4th Industrial Revolution is here. It’s called Marketing 4.0, and it promises to transform the way you sell online. In this post, we will discuss how marketing automation can positively impact your omnichannel e-commerce strategy. But until we get to that, let’s first talk about what we mean by Marketing 4.0 and how it […]
Content marketing is to your business what a well-informed and friendly local merchant is to the community: it builds trust, creates loyalty, and encourages new business. Your presence in the content marketing space is like an educational institution (an expert) and promoter (a company or business). We expect content marketing to do three things: keep […]
Nowadays, web developers make use of myriads of tools and platforms for developing websites. Still, a majority of websites are made using PHP. There are several PHP-based CMS applications and tools that can be used for developing functional, complex websites. However, Laravel remains a top choice among PHP developers across the world. Almost 135000 websites […]
Google Ads and Facebook Ads are the two reigning champions of PPC Ads. No other platform comes even close. Despite having different advertising models, the two have long held an adversarial position. It’s quite obvious that the two platforms have always been in direct competition – with each fighting to usurp the other and dominate […]
What does it take to run a successful content marketing campaign in Singapore? Umm… a solid foundation of knowledge, some preparation, and a solid execution plan. Not so many people get this right. Without wasting words, content marketing is seriously hard work. Luckily for you, we’re here to offer you guidance. But first: What’s Content […]
Building a website for your business or brand is one thing; making it rank in the search engine result pages (SERPs) is another. For the uninitiated, SEO is where your site and search engines converge. It’s the continuous process of helping search engines (especially Google) discover your site content and rank it higher in their […]
In as much as customers want personalised experiences from brands, they’re doubly as concerned about their online privacy. Print media and network television have been around for hundreds of years – and for as long as we can remember, they have been our main source of information. That was until the internet happened, and […]
Behind the erupting mass of digital content – millions of blog posts published every day – a secret army of writers labours tirelessly. Whenever you see someone launching an e-book, promoting a blog post, running a webinar, or crafting an event, just know their work has been facilitated by artisans hacking, hammering, and whittling with […]
Every ecommerce store owner has had to deal with the following stumbling blocks at some point: “after launching their websites and running a series of ads, they ended up generating thousands of site visits and page likes, but no sales.” A sad situation to be in, and one that requires thorough analysis, especially if the […]
