New consumers and product exposure may be gained through Instagram, which has more than one million daily active users. Instagram advertisements and influencer outreach are powerful, but without the correct tools, it’s difficult to master what to post on Instagram and achieve the results you desire. We’ve compiled a list of the top apps for […]
You’ve finally built your android app and published it on Google Play Store. Now what? How do you make your app achieve the desired number of downloads and subsequently make it a success? The answer is Marketing. Unless you’re already established, with a solid fan base and a couple of thousands of ready users on […]
Stories stimulate brain activity and activate our imagination. When we read a story, hear plot points, or even have a conversation about something that happened to someone else, our neurons start firing. Our brains are trying to solve the puzzle and understand what’s going on. Where is this story going? How will it end? You’ve […]
What is Evergreen Content? Evergreen content is content that is not time-bound. Users will read and find the information relevant many years after publishing. This form of content is the golden ticket to growth in the competitive online business landscape. With millions of blog posts being published daily, Google and other search engines prioritise long-form […]
A lot has been discussed about setting marketing goals for your business. Now, let’s shift gears and look at the key metrics you should monitor to determine digital marketing campaigns’ performance accurately. For now, we will focus on the three main strategies used by brands to generate sales, namely; Email marketing Content marketing Social media […]
Capable freelance web developers aren’t a dime a dozen. Nor do they come cheap. The typical starting rate of a freelance web developer is $70 to $300 per hour, according to 99designs. Codementor also conducted a study on this, surveying over 5000 freelance developers from different parts of the world. It turns out, the main […]
Used by tech giants such as Facebook, Imgur, and Airbnb, React is an open-source JavaScript library for writing reusable UI components. It lets you compose complex UI elements using simple, isolated pieces of code called components. The problem is that products created with React (or any other JavaScript framework, Vue, Angular, Svelte, etc.) aren’t always […]
Content marketing is a tool that businesses use to educate customers and prospects by attracting their attention and motivating them to behave in ways that result in leads, sales, or customer advocacy. Customers and prospects utilise social media to engage with one another and, on occasion, with businesses. This type of communication, resulting in leads, […]
You can have the best content in the world, but if the public can’t find it, it’s only as good as useless. It has never been this important to invest in SEO, especially since nearly 30% of global web traffic comes from search engines. Source: Statista If your website isn’t part of the search engine […]
We want to know what’s in your SEO toolbox. Winning this year may come down to which SEO software you use and how well you’ve mastered them. In other words, you’re just as good as the SEO software you use. So, what’s in your marketing mix? We’ve analysed almost every SEO tool/software on the market, […]
