Top Functions and Benefits of Google Search Console
Top Functions and Benefits of Google Search Console
Building a website for your business or brand is one thing; making it rank in the search engine result pages (SERPs) is another. For the uninitiated, SEO is where your site and search engines converge. It’s the continuous process of helping search engines (especially Google) discover your site content and rank it higher in their […]
Privacy and Personalisation in Digital Marketing: Anti-Complimentary?
In as much as customers want personalised experiences from brands, they’re doubly as concerned about their online privacy. Print media and network television have been around for hundreds of years – and for as long as we can remember, they have been our main source of information. That was until the internet happened, and […]
The Ultimate Guide to Hiring the Best SEO Content Writers
Behind the erupting mass of digital content – millions of blog posts published every day – a secret army of writers labours tirelessly. Whenever you see someone launching an e-book, promoting a blog post, running a webinar, or crafting an event, just know their work has been facilitated by artisans hacking, hammering, and whittling with […]
How to Increase Online Sales: Complete Guide
Every ecommerce store owner has had to deal with the following stumbling blocks at some point: “after launching their websites and running a series of ads, they ended up generating thousands of site visits and page likes, but no sales.” A sad situation to be in, and one that requires thorough analysis, especially if the […]
Facebook Ads Vs. Google Ads: Where to Invest Your Ad Money?
Google Ads and Facebook Ads are the two reigning champions of PPC Ads. No other platform comes even close. Despite having different advertising models, the two have long held an adversarial position. It’s quite obvious that the two platforms have always been in direct competition – with each fighting to usurp the other and dominate […]
Direct Selling: A Complete Guide
Direct selling– a familiar territory if you can remember that door-to-door kitchenware salesperson or that one particular neighbour who hosts regular parties to sell cosmetics. It’s less about making sales and more about delivering personalised experiences. It’s a practise that’s very lucrative and rewarding, but only if you get to learn and understand a few […]
Audience Targeting Online: The Complete Guide
Let’s put this into perspective: How well do you know your customers? Or do you just lump all of them in one list and then proceed to cast your net? Your first mistake, if you ask – especially since not all your customers are the same. Neither are they interested in the same product nor […]
International SEO: The Ultimate Guide
Let me guess. You want to start trading internationally – a good move if you ask. It’s time you made those tough decisions. After selling domestically, within your country borders for a while, and experimenting with everything, why not dip your toe in the international business pool and see how things turn out for you? […]
What to Do When Your Social Media Account Is Suspended
If you’ve ever had your social media account suspended, then you know it’s not funny. Being completely cut off from Facebook, Instagram, Twitter, or YouTube is worse than it sounds. You’re being cut off from your business contacts, becoming suddenly unreachable to friends and family members, and losing access to all the sites you signed […]
How to Get and Manage Positive Online Reviews
Do you know how important online reviews are for your business? Here’s what stats have to say about them: 92% of consumers read reviews, whether occasionally or regularly. 88% of consumers trust reviews, as much as the recommendations they get from friends and family. 40% of consumers have developed an opinion about a product or […]
