Latest Posts
12 Reasons to Read Glassdoor Reviews with a Grain of
Not to discredit Glassdoor reviews, but we all know they aren't always 100% accurate. Disgruntled employees with negative experience often have axes to grind, the biases can pile up and make
The Top 27 Digital Marketing Agencies in Singapore
The Top 27 Digital Marketing Agencies in Singapore A simple Google search on “the best digital marketing agencies in Singapore” generates about 43,400,000 results. That’s how far you need to
Top 45 Singapore Digital Marketing Specialists to Improve Your Online
According to Statista, Singapore has over 5.29 million internet users (out of 5,908,665), making it the most connected city in Southeast Asia. With its strategic location, low tax rates, and
Add Me To Search: How To Create Your Google People
Hello there, lovely readers! 🌟 Today, we're about to embark on a journey that'll make you the star of Google search results – yes, you heard that right! It's time
How to Get Out of Google Sandbox Faster
How to Get Out of Google Sandbox Faster https://www.youtube.com/watch?v=4345RdaawiY&pp=ygUOR29vZ2xlIFNhbmRib3g%3D Google has trust issues. New websites go through a probation period, where Google keeps them in a fixed position and just
Healthcare Consulting: What It Is & How to Succeed in
Welcome to the fascinating world of healthcare consulting! If you're interested in combining your passion for healthcare with your expertise in business and problem-solving, this field offers an exciting and
12 Creative Ways Businesses Are Using ChatGPT
AI isn’t going to take over the world, but that’s not to say it isn’t going to take the world by storm. Businesses and entrepreneurs are quickly discovering the incredible
Purchase Order: What It Is & How to Create One
Hey there! Are you a business owner or someone responsible for managing procurement? If so, you're probably familiar with the term "purchase order." In today's blog post, we'll unravel the
Social Media Verification Services and the Rise of Deepfake Technology
https://youtu.be/1N0EFiBBLZI In the last two years, there has been a rise in the number of creators using social media to promote their work, get recognition, and ultimately subsidise themselves through
Xiaohongshu (Little Red Book) Marketing: The Guide
https://www.youtube.com/watch?v=D-_psxkUBXg&pp=ygULWGlhb2hvbmdzaHU%3D China has its own version of almost every mainstream Western social media platform. Case in point: WeChat, an equivalent to Messenger and WhatsApp combined. Then there’s Baidu, which rivals
Twitter’s Ad Revenue Sharing: The Ultimate Content Creator’s Guide
Twitter’s Ad Revenue Sharing: The Ultimate Content Creator’s Guide https://www.youtube.com/watch?v=NcVuzTO_rng&pp=ygUeVHdpdHRlcuKAmXMgQWQgUmV2ZW51ZSBTaGFyaW5n Learn how Twitter’s fresh-out-the-oven Ads revenue-sharing program is incentivizing content creators. Twitter changed its name to X and, at the
Top Business Accounts in Singapore
Top Business Accounts in Singapore When it comes to the bustling business landscape of Singapore, one cannot underestimate the significance of having the right financial foundation. In this vibrant city-state,
The useReducer Hook: The Ultimate Guide (Build a Counter and
The useReducer Hook: The Ultimate Guide (Build a Counter and a todo App) https://www.youtube.com/watch?v=rgp_iCVS8ys&pp=ygUPdXNlUmVkdWNlciBIb29r React has so many hooks (15, to be precise) that it’s difficult to keep track of
21+ Instagram Statistics You Should Know in 2024
21+ Instagram Statistics You Should Know in 2024 https://www.youtube.com/watch?v=5MpyRKH7oRc&pp=ygUUSW5zdGFncmFtIFN0YXRpc3RpY3M%3D Instagram was launched on 6 October 2010, and since then, it has skyrocketed to become one of the world’s top five
Top 5 Online Payment Gateways in Singapore in 2023
Top 5 Online Payment Gateways in Singapore in 2023 https://www.youtube.com/watch?v=GUurzvS3DlY&pp=ygUXT25saW5lIFBheW1lbnQgR2F0ZXdheXM%3D According to the World Bank’s GDP per capita report of 2021, Singapore ranks as the 14th most affluent country in
Hong Kong Vs. Singapore for Doing Business
Hong Kong Vs. Singapore for Doing Business https://www.youtube.com/watch?v=lLta9TLwQy0&pp=ygUXSG9uZyBLb25nIFZzLiBTaW5nYXBvcmU%3D Two English-speaking countries with low tax rates, supportive government policies, excellent banking services, and high levels of economic freedom -- sounds like
A Simple Guide to Becoming a PSG Vendor in Singapore
Looking to expand your business into the Singapore market? Becoming a PSG (Productivity Solutions Grant) vendor might just be the right move for you. This guide provides all the information
10 SEO Courses Worth Taking in 2023
10 SEO Courses Worth Taking in 2023 The answer is a resounding Yes. Benefits abound for anyone who takes the time to learn SEO basics. Knowing how search engines work
Breaking Down the Top 11 Sales Methodologies
Breaking Down the Top 11 Sales Methodologies https://www.youtube.com/watch?v=nvQNm5VD9E0&pp=ygUVU2FsZXMgTWV0aG9kb2xvZ2llc8Kg Anyone can make a sale, provided they have enough persistence. But friends, if we’re talking about reeling in those sales on the
Getting Started with Bun: The Ultimate Guide
Getting Started with Bun: The Ultimate Guide https://www.youtube.com/watch?v=dWqNgzZwVJQ&pp=ygUXQnVuIGlzIGEgbmV3IEphdmFTY3JpcHQ%3D Introduced in 2022, Bun is a new JavaScript runtime that is quickly gaining traction among developers. It’s an exciting choice of JS
20 Best SEO Agencies in Singapore 2023
20 Best SEO Agencies in Singapore 2023 SEO and Singapore -- A Match Made in Tech Heaven… Singapore is not just known for its delicious food, stunning skyscrapers, and efficient
Top Business Lawyers in Singapore
Top Business Lawyers in Singapore A business lawyer plays a vital role in the success and legality of any business. These legal professionals offer a wide range of services and
Content Marketing: How to Recession-Proof Your Strategy
Content Marketing: How to Recession-Proof Your Strategy In the fast-paced world of marketing, one thing is certain: change is the only constant. As a content writer, you know the importance
Distribution 101: The Content Marketer’s Guide to Facebook Ads Tips
Distribution 101: The Content Marketer’s Guide to Facebook Ads Tips https://www.youtube.com/watch?v=8I9jbS4_GxE&pp=ygUdRGlzdHJpYnV0aW9uIDEwMSBmYWNlYm9vayBhZHM%3D If you're a content writer navigating the vast sea of digital marketing, you know that distribution is the key
How Popular are Xiaohongshu 小红书 & Lemon8 in Singapore
If you're a social media enthusiast, you might have come across the names "Xiaohongshu" and "Lemon8" quite frequently. These platforms have been creating a buzz in Singapore and beyond. From
Content Creation 101: Tips for Working With Reluctant Subject Matter
Content Creation 101: Tips for Working With Reluctant Subject Matter Experts Content creation is a joyous journey filled with creativity, but what happens when you have to work with reluctant
New CRM: Your Ultimate Guide on How to Plan and
New CRM: Your Ultimate Guide on How to Plan and Prepare Hey there, fellow content enthusiasts! 🚀 Today, we're embarking on a cheerful journey into the world of Customer Relationship
Should I Use an IT-Specific CRM? IT CRM vs. General
Should I Use an IT-Specific CRM? IT CRM vs. General CRM When it comes to Customer Relationship Management (CRM) software, there are various options available, each tailored to meet specific
The Top 10 Team Chat Softwares for Seamless Communication
The Top 10 Team Chat Softwares for Seamless Communication https://www.youtube.com/watch?v=dSkDD8EOXnM&pp=ygUTVGVhbSBDaGF0IFNvZnR3YXJlcw%3D%3D Hey there, fellow content enthusiasts! 🚀 In the ever-evolving landscape of digital communication, the right team chat software can make
10 Content Planning Tools for a Seamless Writing Experience
10 Content Planning Tools for a Seamless Writing Experience https://www.youtube.com/watch?v=5KrocyP3CCw&pp=ygUWQ29udGVudCBQbGFubmluZyBUb29scw%3D%3D If you're anything like me, you understand the importance of having a well-structured plan in place before you dive into
What You Need to Know About the Switch to Performance
What You Need to Know About the Switch to Performance Max Hey there, fellow marketers and content enthusiasts! Today, we're diving headfirst into the exciting world of Google's latest buzzword
What Are Earned Media, Paid Media, & Owned Media?
What Are Earned Media, Paid Media, & Owned Media? https://www.youtube.com/watch?v=vev9t4D9OK0&pp=ygUnRWFybmVkIE1lZGlhLCBQYWlkIE1lZGlhLCAmIE93bmVkIE1lZGlh Have you ever wondered about the different forms of media and how they can amplify your marketing efforts? Well, you're
Infographic: YouTube Consumer Behaviors & Trends
Infographic: YouTube Consumer Behaviors & Trends https://www.youtube.com/watch?v=XowaDm1GEVk&pp=ygUjWW91VHViZSBDb25zdW1lciBCZWhhdmlvcnMgJiBUcmVuZHM%3D Hey there, fellow content enthusiasts! We've got a fascinating topic to dive into today - YouTube and the ever-evolving consumer behaviors and trends
Google August 2023 Broad Core Update: How it Affects Your
Google August 2023 Broad Core Update: How it Affects Your Website https://www.youtube.com/watch?v=RfrDCM69d5I&pp=ygUdQXVndXN0IDIwMjMgQnJvYWQgQ29yZSBVcGRhdGU%3D Hey there, fellow content creators and digital enthusiasts! We're diving into the latest buzz in the digital world
How To Fix a 504 Gateway Timeout Error
How To Fix a 504 Gateway Timeout Error https://www.youtube.com/watch?v=Nm4yAlUikuw&pp=ygUZNTA0IEdhdGV3YXkgVGltZW91dCBFcnJvcg%3D%3D Have you ever been in the middle of a web browsing session, eager to access a particular website, and suddenly encountered
What a 501 Not Implemented Error is, and How to
What a 501 Not Implemented Error is, and How to Fix it https://www.youtube.com/watch?v=1L6N8WCFI0A&pp=ygUZNTAxIE5vdCBJbXBsZW1lbnRlZCBFcnJvcg%3D%3D Hey there, fellow content enthusiasts! Today, we're diving into the fascinating world of HTTP status codes, and
Link Juice 101: What it is, and How to Get
If you're diving into the world of SEO and improving your website's ranking, you've probably heard the term "Link Juice" floating around. But what exactly is Link Juice, and how
A Guide to Seizing Featured Snippet Opportunities
A Guide to Seizing Featured Snippet Opportunities Are you ready to embark on an exciting journey to conquer the world of Featured Snippets? Well, you're in the right place. Featured
Popular Myths That Stop Advisors From Starting a Podcast
Popular Myths That Stop Advisors From Starting a Podcast Are you a financial advisor intrigued by the idea of starting your very own podcast? Well, you're in for a treat
Secrets To Writing Click-Worthy Social Media Posts for Your Niche
Hey there, fellow content creators! Today, we're diving deep into the art of writing social media posts that are not just engaging but are practically irresistible. We're talking about those
Load Testing For Your Application: Why It’s Important
You've been waiting for this day all year, and now that it's finally here, you're determined to make the most of it. After hours spent crafting your business plan and
8 Strategies for Bug Hunting: Debugging, Testing, and Code Review
https://youtu.be/aXqQCDF6rDU Bugs are among the most unpleasant aspects of the software development process, whether you've worked on a little side project or a large corporate enterprise. Defects can develop from
Opening Your Own Business? Better Get Familiar With These Things
There are many reasons why you might want to consider opening your own business. Maybe you want to do something different with your life, or you have a dream of
How To Choose the Best Affiliate Tracking Software
Hey there, fellow content enthusiasts! 🌟 So, you're on a quest to find the best Affiliate Tracking Software, huh? Well, you've come to the right place! In this blog post,
How to Leverage Neuromarketing for SEO
Hey there, fellow content creators! Today, we're diving headfirst into the fascinating realm of neuromarketing and how it can take your SEO game to new heights. If you're excited to
How to Follow Google Business Profile Guidelines
How to Follow Google Business Profile Guidelines Hey there, fellow content enthusiasts! Today, we're diving headfirst into the world of Google Business Profiles, and I couldn't be more excited to
Trojan Horse SEO: How to Gain Traction in New Markets
Hey there, fellow content enthusiasts! 🚀 Are you ready to dive into the exciting world of Trojan Horse SEO and explore how it can help you conquer new markets? Well,
How to Use Quora for SEO and Research
Hey there, fellow content creators and marketing enthusiasts! 🌟 Are you looking for innovative ways to boost your SEO efforts and gather valuable insights for your content? Look no further
Discover the Latest Pinterest Products for Advertisers in 2023
Discover the Latest Pinterest Products for Advertisers in 2023 Hey there, fellow content creators and marketing enthusiasts! We're back with some fantastic news for all you Pinterest aficionados. If you're
Google Analytics 4 (GA4): Ultimate Guide and Tutorial
Google Analytics 4 (GA4): Ultimate Guide and Tutorial Welcome to the ultimate guide and tutorial on Google Analytics 4 (GA4), your passport to navigating the exciting realm of data-driven decision-making.
Search Engine Optimisation (SEO)
21 Benefits of Customer Service Documentation In Singapore
How do you measure the success of your customer service team? Is it by the number of tickets they close? The number of calls they take? The number of repeat
18 Ways to SEO Your Shopify Website
20% of ecommerce sites out there run on Shopify. That makes it the second most popular ecommerce platform, trailing only WooCommerce (at 27%). Source image It’s easy to use, fast,
Most Effective Types of Media Used in Marketing Strategies
Marketing is all about communication. To communicate with consumers, brand managers use several types of media. The most common types of media used for marketing strategies are: Direct mail Television
Transition Words in SEO: Complete Guide
Transition words are a part of speech that help your writing move along, smoothly gliding from one topic to the next. While you don’t want to overuse them, a few
Understanding JavaScript SEO: Complete Guide
Recent advancements in the Google search algorithm suggest that the search engine has gotten better at understanding JavaScript content. But the question of whether it can properly crawl and render
Shopify SEO: Ultimate Guide 2022
How well do you understand Shopify SEO? Like most people, you probably think it’s all about optimizing your website for Google. And while that’s undoubtedly a big part of it,
How To Improve e-Commerce Using Local SEO?
Here goes the most comprehensive guide to local eCommerce SEO you’ll ever come across. The covid-19 pandemic did not spare the retail sector. The industry took a big hit, with
Search Engine Optimisation: 28 Reasons Why SEO Is Key to
An invisible website is a wasted opportunity. If you haven’t done anything to optimize it for search engines, it might as well not exist. Or, at the very least, it’s like
Importance Of Having A Mobile Version Of Website
Many businesses have recognized the importance of mobile web versions and have shifted their web design focus to mobile. This has led to a huge rise in the popularity of
What Makes a Good Digital Marketing Technology Stack?
Marketing and technology go together like peanut butter and jelly (if you’re not a fan of PB&J, like coffee and doughnuts). In other words, it’s damn near impossible for marketers
8 Tips In Calendaring Your Social Media Posts
Why Do I Need a Social Media Calendar? Let's face facts, we are all busy people. We have lives outside of our social media accounts, and keeping up with all
Does Headless CMS Affect SEO – Best Tips
Thinking about using a headless CMS for your next project? You’re not alone. Headless CMS has become a popular trend in web development. But what is a headless CMS? And
How Competitor Analysis Helps You Create Landing Pages That Convert
Think of your landing page as a salesperson. Its job is to convert browsers into buyers. And just like any other salesperson, it needs to be armed with the information
How To Find the Right Digital Marketers for Your Team
No person is an island. This statement couldn’t be more accurate than it is today in this digital age. In the increasingly interconnected digital world, nothing is ever truly isolated
How To Do Digital Marketing In A Period Of Inflation?
How Inflation Affects Consumer Spending Inflation is often misunderstood and misrepresented, which has serious policy ramifications. High inflation causes significant economic stress, and it can even lead to economic decline.
How to Prepare an SEO Audit Report for Your Clients
What do you do when an SEO client first reaches out to you? You don’t want to jump into a project without knowing what their website is like. You want
Top Google Alternatives You Should Consider
Are you looking for a more private or a search experience that is free of advertisements? In this piece, we'll go through 20 search engines that you may use in
Top Killer Magento SEO Tips for Your E-Commerce Website
SEO is to eCommerce what Yellowpages was to businesses in the pre-digital age: a necessary evil. Without SEO, your store will be lost in the vast sea of millions of
The Ultimate SEO Audit Checklist 2023
Hey there, fellow website owner! Are you looking to unlock the potential of your online presence and dominate search engine rankings? Well, you've come to the right place! In this
Top 3 Features Of Shopify That Make It Suitable For
E-commerce or “online shopping” refers to selling and marketing products and services through electronic communication channels, mainly online marketplaces. An ecommerce store handles a variety of tasks from collecting customer
How to Get Search Traffic From Long-tail Keywords
It's a common question: How do I get search traffic from organic searches? The answer is long-tail keywords. https://youtu.be/w5oLPEuyI4E What are long-tail keywords? Put yourself in the position of a
Innovations In Social Media Marketing Using Big Data
People are changing how they interact with businesses due to the Covid-19 pandemic. While some may still rely on traditional marketing and advertising, others are turning to social media platforms
16 Mistakes Ecommerce Sellers Are Making
According to studies, almost 90 percent of eCommerce businesses flop during the first 120 days of operation. While an e-commerce website might be a lucrative option, the risks can sometimes
Track These 8 Email Marketing Metrics & KPIs
Email marketing growth is commonly measured regarding opens, clicks, and conversions. The idea behind these three metrics is that getting more people to interact with your content is the key
12 Reasons Why Digital Marketing Will Survive The Recession?
While the role of digital marketing in generating sales has not disappeared, it has been heavily influenced by the pandemic. Campaigns that would have typically been run in March and
SEO Results: How Long Does It Take to See Results
Ahrefs conducted a poll on this very topic three months ago. They asked a very simple question in their Twitter and LinkedIn poll – “How long does SEO take?” Over
Featured Snippet Optimization: Complete Guide In 2022
You’ve probably seen the boxes that pop up at the top of the SERP featuring a summary of an answer to a searcher’s question. These are featured snippets, and they
The Art of Reverse Engineering Google’s SEO Algorithm
The world of search engine optimization (SEO) is constantly evolving. Google, the world's most popular search engine, regularly updates its algorithms to ensure that users receive the most relevant and
How to Improve Your Conversion Rate by Maximizing Search Intent
What Is Search Intent? Search Intent is the overarching goal or purpose of your organic search engine optimization (SOE) strategy. What is your end goal concerning attracting organic traffic to
How International SEO Can Help You Succeed in Market Expansion
Ready to cross borders and conquer foreign markets? Tickets booked, bags ready, business plan polished? Great! But what about the invisible borders on the web? Your success will be limited
Page Experience Update: Complete Optimization Guide for 2022
On May 28th, 2020, Google announced they’d be rolling out a new update, dubbed the Page Experience Algorithm update. This update will help Google prioritize websites that offer a great
Content Locking: Is It Really Effective?
Content locking prevents users from changing the content of a page or app without the creator's permission. It is usually used to secure the intellectual property against theft or accidental/unexpected
How To Integrate Location-Based Marketing Into Your Marketing Plan
Mobile technology has made the location a vital part of our lives, and since marketers have noticed this, many new products have emerged to take advantage of this fact. If
What Does An SEO Agency Do
A professional SEO agency should generally deliver on-site SEO, off-site SEO, and technical SEO such as: keyword planning website audit pagespeed enhancement removal of crawl errors content optimisation sitemap installation
Search Engine Submission Steps For Your Website
You might not know where to start if you're new to SEO. With so much information out there, how does one website really dominate its niche? How can one business
How To Create A Good Survey Or Polling Form In
How To Create A Good Survey Or Polling Form The Difference Between A Poll vs A Survey Unlike surveys, which typically include many questions, a poll just asks one specific
Tips To Increase Customer Engagement Using Social Media
Social media is more important to businesses today than ever before. Businesses see the value of social media, as evidenced by the many tools available to help users build and
57 Professional Instagram Marketing Tips for Business [2022]
Instagram first popped onto the scene in 2010. At the time, it was nothing more than a photo-sharing app with a few basic filters. Like any other social media app
Boost Your Email Response Rates In 7 Steps
If you're hitting a wall with your email marketing efforts, you're lucky because you've found the answer right here! Learn how to boost your email response rates and build a
Enterprise SEO: Everything You Need to Know
Are you looking to enhance your online presence and boost organic traffic to your website? If you're operating on a larger scale, enterprise SEO is a game-changer. In this blog
A Guide To LinkedIn Marketing
Do you have a blog, or are you just getting started? You might be wondering how to get the most out of your blog. What comes to mind is writing
Why Are Private Blog Network (PBN) Links Bad and How
You can't dismiss the value of link development if you want to improve your website's organic traffic. Backlinks, along with your content, are among the topmost ranking determinants, according to
Online Reviews and SEO: What’s The Relationship?
Hey there, lovely readers! Today, we're diving into a topic that's crucial for anyone with an online presence – SEO! Wait, before you start feeling overwhelmed by the acronym, let's
How Does Lead Generation in Digital Marketing Work
Let’s set the stage... I’m out on a date with a girl I have been crushing on for a long time. We had a great date planned: dinner and a
Why Do Singapore Businesses Need Inbound Marketing More than Ever?
And just like everyone hates getting interrupted by a Jehovah’s Witness on a Saturday morning, people are also tired of being constantly bombarded with unsolicited marketing messages. Enter inbound marketing.
Google Ranking Time: How Long Does It Take?
If you're looking for how long it takes to rank on Google, then this article can help! We'll cover all the basics concerning SEO to help you get your feet
SEO Pros and Cons for Your Websites (in 2023)
Will SEO carry the same weight in 2023? It’s hard to say, given the ever-evolving nature of web technology. But one thing is certain: As long as websites care about
Utilizing Advanced Page Indexing Techniques for Maximum Results
As a marketer, you're always looking for ways to further enhance the success of your marketing campaigns – particularly when you're seeing limited results. When it comes to digital marketing,
Discover What Is Google Discover About
With the evolution of the smartphone and the increasing adoption of smart devices, people are relying less on traditional paper guides and maps. Instead, they prefer to use online tools
Top Strategies to Fix Dramatic Google Rank Drops
With more than 63% of digital marketers adopting search engine optimisation (SEO) as one of their primary tools to generate visibility and leads online, one of the most horrific things
Media Buy / Search Engine Marketing (SEM)
Leveraging Social Media for Search Engine Marketing (SEM)
You've probably heard of social media, and how important it is to businesses and marketers. Chances are, you use one or more of the platforms regularly to keep in touch
Toxic Links Threats and Disavows: Complete SEO guide
Your website is only as strong as the backlinks you have. We’re not talking numbers here but quality. If you have a bunch of low-quality, spammy or toxic backlinks, your
Is SEO Better Or SEM Better?
I think we can all agree that Google SEO is pretty cool! A lot of people get to enjoy high rankings on Google and other search engines for free. This
How To Remove A Web Page Without Affecting Overall SEO
Before removing an old page from your website, do you ever stop to think about the potential effect it might have on your SEO? If not, you probably should. While
PSG Grants: The Complete Guide
How do you kickstart your technology journey with limited resources? The Productivity Solution Grant (PSG) is a great place to start. The Productivity Solution Grant (PSG) offers funding support for
Most Effective Types of Media Used in Marketing Strategies
Marketing is all about communication. To communicate with consumers, brand managers use several types of media. The most common types of media used for marketing strategies are: Direct mail Television
Tips on Crafting Outstanding Interactive Adverts to Boost Customer Conversion
Passive adverts lost their effectiveness a long time ago. In their place comes the new kid on the block -- interactive ads. Interactive ads grab a lot of attention and
23 Most Common SEM Mistakes and How to Avoid Them
Search Engine Marketing (SEM) is a fast-paced industry, which means mistakes are bound to happen. SEM pros make them all the time, and we're here to help you avoid making
How to Use Engagement Marketing to Acquire More Customers
Do you genuinely care about your customers? Do you go above and beyond to make sure they have a positive experience with your brand? Most companies do. It turns out:
Facebook Ads Vs. Google Ads: Where to Invest Your Ad
Google Ads and Facebook Ads are the two reigning champions of PPC Ads. No other platform comes even close. Despite having different advertising models, the two have long held an
What Are Google E-A-T and YMYL Algorithms About?
How much do you trust the information on the internet? Not so much, I guess. Since the internet made it so easy for people to publish information, it seems like
How to Improve the Click-Through-Rate (CTR) Of Your Web Page
Search engine ranking pages and algorithms evolve fast. As a marketer, you need to step up to your web pages' pace and make sure their performance is optimal. Honestly, nobody
How to Conduct Marketing Communications: The Complete Guide
The modern marketing arena is over-saturated. And building a remarkable brand reputation is even more difficult. Even if you've introduced a terrific product or service, you won't sell if you've
Greener WebSphere: Proven Road to Carbon Neutral Web Design
Creating a Green WebSphere The necessity for a Greener WebSphere: For most of recent history, we thought that internet usage and online programs, website, video viewing did no harm to
PPC Remarketing in Singapore: A Complete Guide
What is PPC Remarketing? https://youtu.be/4lE9WKMhxVY For a majority of brands in Singapore, attracting and retaining customers is a tough ordeal. This is despite having a large online marketing budget. If
The Best Affiliate Marketing Tools For Your Singapore E-Commerce Website
Affiliate software is designed to run your entire affiliate program – from top to bottom. So you can only imagine how much the affiliate marketing program you’re about to run
What Is Search Engine Marketing And Its Basics?
Any marketing strategy that relies on your search engine visibility falls in the Search Engine Marketing (SEM) bracket. And there's no denying that this is one of the most effective
Google Ads Costing More In Singapore? Deal With It
Ever wondered why PPC advertising in Singapore is so extravagant, it hurts? Well, we'll try to break it down for you. Seriously, ever been given a PPC advertisement quote that
Marketing Campaign Online Strategies For The Singapore Marketer
If you are a digital marketer in Singapore, having smart online strategies is vital to the success of your business. The internet has radically transformed the global digital marketing industry.
9 Tips for Hiring Graphic Design Agency in Singapore
In the modern business ecosystem, you cannot rely on logos alone to create product and service awareness. You have to grow it into a brand and this is where you
Search Engine Marketing in Singapore: 10 Questions You Need to
Are you planning to do intensive digital marketing in Singapore and considering incorporating search engine marketing (SEM) into your strategy? We have good news for you; SEM is one of
5 Key Strategies to Improve PPC Lead Quality for Singapore
It’s a common phenomenon among business owners and marketers alike -- they get enthused by the idea of running a PPC ad campaign. So they rush to give it try.
What Is Google Ads Store Visits Tracking – How It
It’s possible to optimize your Google Ads (formerly known as Google Adwords) for offline conversions, where the bulk of your sales are happening in your Singapore brick-and-motor store or shop. Confirming
What Google Ads Sizes Are There And Which Converts Best
Apart from Google ads containing texts only, Google also provides for banners as a form of advertisements and promotions. Whenever you opt for banners if you have an advertising campaign
How to Use Google Ads Keyword Planner
Keyword Research is still as important as ever with disregard of the niche you are in. Whether for advertising or SEO purposes, Keyword Research provides the ultimate insight on how
How to Use Schema Markup to Make My Website More
When creating content for your website in Singapore or elsewhere, you should use Schema markup to enable search engines return informative results whenever users undertake a search. Google’s continuous algorithm
Web Applications: Why You Need to Secure All Them
As technology advances, so do the bad actors. Their mode of operation changes almost in step with new technology. Cyber-attacks keep evolving and increasing at alarmingly high rates. Businesses are
How to Launch Your Product Online Marketing in Singapore
It takes a great idea to come up with a new product, and the majority of online marketing does not get lucky in coming up with new products. However, if
Search Engine Advertising In Singapore: How To Go About It
SEO isn’t science. You simply can’t be sure of the results a certain actionable plan will yield, considering a significant amount of what happens within the SEO sphere is mostly
How To Advertise On Google Ads For Singapore Businesses
Over the last decade, digital advertising has skyrocketed. In fact, many of the biggest brands have shifted large amounts of their marketing budgets to online ads. But why have the
How to Use PPC To Market Your Singapore Website
Getting a website to people is hard especially in the overcrowded Singapore web. Pay-per-click ensures you get an instant exposure that leads to website traffic and higher sales. PPC advertising
PPC Advertising For Singapore SMEs: A Basic Guide
Small business everywhere are using PPC advertising in Singapore because its cheaper than traditional media, easy to develop, manage, budget, control costs and optimise for profitability. How did Google come
Digital Marketing Ideas for Corporate Team Building Companies
The corporate lifestyle can be quite stressful. The numerous deadlines to beat, dealing with customers and constant conflict can take a toll on anyone. This is the main reason why
How To Spy On Your Competitor’s Paid SEM Ads
Online marketing isn’t a zero-sum activity. But with certain marketing endeavours, you lose when your competitors gain. Try to think of all the big things that occupy a marketer’s mind
Tips on How To Optimize Your Google Ads Campaign For
The internet is dominated by Yoast optimized mobile devices. Mobile devices have transformed how internet users across the globe access their products, Google Ads and services. For instance, in Singapore,
What Are the Pros and Cons of Google Ads –
Google Ads, previously known as Google AdWords, is an online advertising/marketing platform developed by Google, where businesses can display and deliver promotional marketing adverts, product listings, among others to potential
How to Market Accounting Firms and Freelance accounting Services in
When you start an accounting firm, there is so much you need to do in order to keep the business going. There has to be a steady flow of clients.
5 Reasons Why Singapore SMEs Should Use Google Ads
It’s no hard sell to convince small business owners of the benefits of SMEs Google AdWords. The flexibility, the high Return on Investment, the transparent results, and the ability to
Basics To Starting Google Ads In Singapore
The digital space is the go-to place for all products and services. It has become a perfect marketplace for the digitized generation. Several factors have enhanced the use of the
How to Market Office and Commercial Property in Singapore
Selling office and commercial property can be a daunting task. Some of the factors that determine how your property performs in the market includes its features and pricing. If you
How to Market IT Services in Singapore
The emergence of the internet more than two decades ago revolutionised the way human beings conduct their activities. Many traditional jobs are disappearing because computers can perform the same tasks
Re-Targeting and Remarketing Tutorial for Singapore Marketers
Singapore digital marketing industry is booming thanks to the advancement in technology and increased internet access and widespread use of smart mobile devices. More than 80% of Singaporeans have access
How to Avoid Ad Blindness Online
What Is Ad Blindness? Ad blindness or banner blindness is the act of intentionally or intentionally ignoring banner ads on a website. A banner ad is a graphical box of
How to Market Car Repair and Service Workshops in Singapore
So, you finally started your car repair business. As the days go by, you realize that the business is actually tougher than you imagined. When you are just starting out,
How to Market My General Contracting Business in Singapore
Starting your own business is exciting but also has its own hurdles. A contracting business is one of the most lucrative. This doesn’t mean that after you have set up
How to Market Plumbing and Household Services in Singapore
When you have a business, maintaining a cash flow is important as it enables you expand. If cash flow isn’t consistent, there are chances your business could collapse. This is
How to Market Photocopier and Office Machines in Singapore
Starting a new business is an exciting experience. The first few months/years is usually tough and many people quit. With the number of entrepreneurs going up, we can only conclude
A Singapore Digital Marketer’s Guide To Boosting Conversion
Your online marketing campaign is beyond impressive this far. Visitors are flocking to your website in droves, and you seem to be getting lots of positive reviews about your brand
How to Market My Insurance Policies in Singapore
Selling insurance policies is different from most businesses. What you are selling is not a product/service like a books, toys, cars or a restaurant. It’s a kin to selling an
How to Market a Beauty Salon in Singapore
Beauty salons are literally everywhere in Singapore, and there are many more popping up all over our island even as you read this. Starting a business is challenging enough but
Social Media
Social Media: A Blessing or a Curse? The Impact on
Social media has become an integral part of our daily lives. It has revolutionized the way we communicate, connect, and share information. However, social media has also become a double-edged
34 Best Ways To Use Instagram for Restaurant Marketing
Restaurant owners should consider adopting Instagram as part of their marketing strategy because it provides a unique opportunity to connect with potential and current customers. When used correctly, Instagram can
Avoid The Top 10 Branding Mistakes
A brand's identity is only as strong as its weakest link. This adage applies to brands just as much as it does to people. And just like people, some brands
8 Tips In Calendaring Your Social Media Posts
Why Do I Need a Social Media Calendar? Let's face facts, we are all busy people. We have lives outside of our social media accounts, and keeping up with all
The Basics Of Creating A Web Form
The web is a global marketplace full of opportunities. Whether you're looking to sell your products online or to be noticed by potential customers, the web can help. Just make
Instagram Sales: How to Enthral Customers with Your Brand
Instagram is one of the most popular social media platforms, with over two billion monthly active users. This statistic alone should tell you that there’s money to be made on
How to Determine What’s A Good Budget for Your Facebook
Trouble locking down a budget for your next Facebook ad campaign? You’re not alone. Most advertisers (almost all of them) don’t know what a “good” Facebook ad campaign budget is
How To Get TikTok Famous: 5 Steps To Success
If you're looking for fame on TikTok, you've come to the right place. With over 500 million monthly active users, TikTok is one of the biggest and most popular social
Track These 8 Email Marketing Metrics & KPIs
Email marketing growth is commonly measured regarding opens, clicks, and conversions. The idea behind these three metrics is that getting more people to interact with your content is the key
Generating Leads And Driving Sales With Live Streaming
Why do many brands use live video streaming for marketing their products and services? In the past, marketers have largely used television commercials to communicate their message. However, with nearly
13 Ways Social Media Are Vital In Growing Your Brand In
When utilized effectively, social media has the potential to help drive more traffic to your website, raise consumers' knowledge of your brand, and bring in mountains of revenue. When not
How Social Media Changed Marketing
Not too long ago, marketing was considered a relatively straightforward process. You'd create ads, run them in local newspapers and on television, and wait for the magic to happen. While
10 Ways To Safeguard Your Business Ad Accounts on Social
Hey there, social media mavens! Today, we're going to dive into the wonderful world of safeguarding your business ad accounts on social media. Running a business in the digital age
What is the Role of Social Media in the PR
Think of social media and PR as a dynamic duo that feeds into each other. While social media relies on the PR industry for newsworthy content and crisis communications, PR
Online Courses To Boost Your Blog
The world of blogging is vast and ever-changing, so you can always learn something new and valuable. No matter your stage, there's always room for improvement. While the basics of
10 Secret Techniques To Optimize Conversions
It is no secret that traffic is king in online marketing, and getting visitors to your website is the key to your success. Having said that, converting those visitors into
Social Media Posting Guide for Businesses
For any business, having a presence on social media is essential. However, many businesses don't know how to use social media for marketing effectively or how to engage with their
9 Best Online Shopping Platforms in Singapore [2022]
Singaporeans are said to be one of the heaviest internet users in the world – the second highest in Southeast Asia (has approximately 5 million internet users). To be precise, 88.5%
How Social Media Listening is Shaping Entertainment Industry Marketing
Social media listening is changing the way that the entertainment industry thinks about marketing and promotion. By tracking and analyzing social media conversations, brands can gain valuable insights into what
Instagram Stages Every Brand Must Go Through
Instagram is one of the biggest and most influential social media platforms today. Launched in 2010, Instagram has grown to over 1.440 billion users. The app's popularity has led to
Online Presence: How to Make It Positive
While the world has shifted to a digital sphere, there's still a place for the ‘old' types of businesses: those that provide a physical product or service. Maintaining an online
How to Promote Your YouTube Podcast from 0 Subscribers to
The podcast industry market size is estimated to be worth $23.56 billion in 2023. The number of podcast listeners has also grown exponentially, reaching over 464.7 million, and if the
How to Improve Your Conversion Rate by Maximizing Search Intent
What Is Search Intent? Search Intent is the overarching goal or purpose of your organic search engine optimization (SOE) strategy. What is your end goal concerning attracting organic traffic to
12 Reasons Why Digital Marketing Will Survive The Recession?
While the role of digital marketing in generating sales has not disappeared, it has been heavily influenced by the pandemic. Campaigns that would have typically been run in March and
Instagram Marketing Tips for Your Ecommerce Business
With big brands dominating Google, how do you [a small eCommerce brand] hold your own in the SERP? As we’re all aware, backlinks are among the confirmed ranking signals in
What Makes a Good Digital Marketing Technology Stack?
Marketing and technology go together like peanut butter and jelly (if you’re not a fan of PB&J, like coffee and doughnuts). In other words, it’s damn near impossible for marketers
Search Engine Submission Steps For Your Website
You might not know where to start if you're new to SEO. With so much information out there, how does one website really dominate its niche? How can one business
Google Ranking Time: How Long Does It Take?
If you're looking for how long it takes to rank on Google, then this article can help! We'll cover all the basics concerning SEO to help you get your feet
Link Building Strategy: What Is It And How Does It
The link building strategy is one of the most fundamental parts of any SEO campaign. You will rarely get far in SEO without understanding this process's importance and complexity. This
Digital Marketing Trends And Tools: How To Take Advantage Of
The marketing department has been considered the 'quieter' part of the business for years. Managers would come to work each morning, get instructions, and leave. The marketing department would then
How To Deal With Unsubscribe Rates
The subject of this article is how to deal with unsubscribe rates, that is, the percentage of people who cancel their subscriptions after signing up for one. Some studies show
Maximising Your Film’s Reach with Social Media Marketing
Social media has revolutionized the way we connect with one another, and it has also transformed the way we consume and engage with media. It's no surprise that social media
How to Create a Content Strategy for the FinTech Industry
FinTech, or financial technology, is a hot topic in the business and financial world. And with a good reason: it’s a rapidly growing industry with so much potential. But we
Best and Worst Social Media Platforms for Growing a Business
Best and Worst Social Media Platforms for Growing a Business Social media has become an integral part of our lives, with people spending an average of 2 hours and 24
How to Find Influencers to Promote Your Small Business in
In today's digital age, social media influencers have become powerful tools for businesses looking to increase their brand awareness and attract more customers. With their large followings and engaged audiences,
How Can Big Data Help Personalize Your Ecommerce Store?
In these changing times, an organization completely depends upon digitized versions of data that may be structured or otherwise. These data need to be handled efficiently, mined, or stored for
How To Create a Facebook Business Page (Step-by-Step)
Meta reported that over 2.88 billion people use one of their products (Facebook, WhatsApp, Instagram, or Messenger) daily. Let’s forget about the other three and focus on Facebook alone. https://www.youtube.com/watch?v=Bam_rXmoOs4
What Is Always-On Marketing and How to Apply It Your
In the pre-digital era, marketing strategies were built around sporadic marketing campaigns that would generate a burst of interest and sales but then taper off until the next campaign. This
Maximizing Pinterest to Sell Your Business Idea: Tips and Tricks
https://youtu.be/QVWDeIfYOK4 In today's digital age, social media platforms have become powerful tools for businesses to promote their products and services. While many businesses are familiar with platforms like Facebook and
The Best Way To Develop An Engaging E-Learning Website
The internet has changed the way we teach and learn. Now, more than ever, people are looking for ways to enhance their education online. If you're passionate about teaching and
How To Get Started With Conversion Rate Optimization (CRO)
As a business owner, manager, or marketing professional, you always look for ways to improve your conversion rates. After all, wouldn't it be great if everyone who visited your site
Social Media Verification Services and the Rise of Deepfake Technology
https://youtu.be/1N0EFiBBLZI In the last two years, there has been a rise in the number of creators using social media to promote their work, get recognition, and ultimately subsidise themselves through
Writing a Killer Social Media Influencer Briefing: 5 Steps
Influencers nowadays play a very important role in the success of any online business. From promoting products to leaving a good review about your company, they can motivate your target
30 Top Twitter Tools of 2023 (for Almost Everything)
Twitter is a vibrant culture full of exciting and creative people -- a fascinating adventure of relationships, fun, education, entertainment, news, videos, trends, and Everything in between. Now imagine layering
How to Optimise Content on Social Media Platforms?
Do you post on social media just for the sake of it? Or, ever felt so wrapped up in what hashtag day it is -- like #MondayMotivation, #ThrowBackThursday, or #FlashbackFriday?
How to Get Search Traffic From Long-tail Keywords
It's a common question: How do I get search traffic from organic searches? The answer is long-tail keywords. https://youtu.be/w5oLPEuyI4E What are long-tail keywords? Put yourself in the position of a
Leveraging Social Media for Search Engine Marketing (SEM)
You've probably heard of social media, and how important it is to businesses and marketers. Chances are, you use one or more of the platforms regularly to keep in touch
The Quality Over Quantity Strategy for Backlinks
While the amount of backlinks is important, it's not necessarily the most important factor. Google recognizes this and prioritizes the quality of backlinks over quantity. This strategy makes sense when
7 Things That’ll Happen If You Don’t Do SEO
If you're looking to launch an online store, it's important to consider search engine optimization (SEO). While there are many benefits to having an online store, becoming visible and engaging
Tips To Increase Customer Engagement Using Social Media
Social media is more important to businesses today than ever before. Businesses see the value of social media, as evidenced by the many tools available to help users build and
Business
Baidu SEO: Optimising Your Website for Chinese Audiences
https://www.youtube.com/watch?v=qjpd8xJlnBo&pp=ygUWYmFpZHUgc2VvIG9wdGltaXphdGlvbg%3D%3D In today's interconnected world, expanding your online presence to capture international markets has become essential. When targeting the Chinese market, Baidu, China's leading search engine, plays a crucial role.
Why You Should Never DIY Your Own SEO
If you're reading this, I assume you're either a marketer or someone who's at least considered themselves a bit of a digital marketer. In case you're not sure what SEO
The Best Way To Protect Your Tech Devices
The tech world is an exciting place, but it can also be a dangerous one. Innovations are constantly being created, which can both help and hurt you. That's why it's
How To Create a Facebook Business Page (Step-by-Step)
Meta reported that over 2.88 billion people use one of their products (Facebook, WhatsApp, Instagram, or Messenger) daily. Let’s forget about the other three and focus on Facebook alone. https://www.youtube.com/watch?v=Bam_rXmoOs4
Why Every Singapore Marketer Should Be Using Predictive Analytics
One of the most fascinating places to work today is Singapore. The nation takes pleasure in being one of the most creative nations in the world, with excellent living conditions
7 Crucial Measures for Successful LinkedIn Conversions
Many businesses have found that advertising on LinkedIn is an effective approach to reaching and interact with their ideal customers. However, documenting LinkedIn conversions is essential for evaluating campaign performance
The Top PSG Digital Marketing Grant Vendors in Singapore
Statista ranks Singapore fourth as the most digitally competitive country in the world, after the US, Denmark, and Sweden. Remember that Singapore has held on to this position for several
Online Presence: How to Make It Positive
While the world has shifted to a digital sphere, there's still a place for the ‘old' types of businesses: those that provide a physical product or service. Maintaining an online
Best Practices of PPC and Landing Pages for Boosting B2B
In case you're wondering, the abbreviation B2B stands for “Business-to-Business.” You're in a B2B sales scenario when selling to other businesses. For marketing leaders, sales managers, and marketing executives trying
How To Do A Market Research For Your Online Business
So you've decided to become an entrepreneur and launch an online business. Congrats! Now it's time to dive in and figure out what you'll need to make it happen. One
12 Reasons to Read Glassdoor Reviews with a Grain of
Not to discredit Glassdoor reviews, but we all know they aren't always 100% accurate. Disgruntled employees with negative experience often have axes to grind, the biases can pile up and make
Importance Of Creating High-Quality Backlinks
You've probably heard of the backlink, the unvisited link on a website that leads to another website. Backlinks are fairly obvious, those are the links on your website that lead
How To Get Started With Conversion Rate Optimization (CRO)
As a business owner, manager, or marketing professional, you always look for ways to improve your conversion rates. After all, wouldn't it be great if everyone who visited your site
Load Testing For Your Application: Why It’s Important
You've been waiting for this day all year, and now that it's finally here, you're determined to make the most of it. After hours spent crafting your business plan and
Content Locking: Is It Really Effective?
Content locking prevents users from changing the content of a page or app without the creator's permission. It is usually used to secure the intellectual property against theft or accidental/unexpected
Shopify SEO Optimization: Why Consider It
If you're looking to optimize your store's SEO, Shopify has a wealth of features and a robust community that are perfectly suited to this task. As well as featuring prominently
Optimizing Your Rankings for Google Local Search
Google's local search plays a crucial part in its success, and as a business owner or marketer, you may be wondering how you can get your own local search results
Decoding TV Advertising Success in Singapore
Welcome to the exciting world of TV advertising in Singapore! With its vibrant media landscape and diverse audience, Singapore offers a plethora of opportunities for businesses to showcase their products
What is Real-Time Bidding (RTB) and How Does it Impact
Real-Time Bidding (RTB) is a set of standards that govern the real-time exchange of advertisements between publishers and advertisers. Publishers use RTB (Real-time bidding) tools to submit their
Google Ranking Time: How Long Does It Take?
If you're looking for how long it takes to rank on Google, then this article can help! We'll cover all the basics concerning SEO to help you get your feet
A Manager’s Guide To Managing A Remote Team
The proliferation of technology has made it easier for companies to hire and manage remote teams. However, leading a remote team can present its unique challenges. As a manager, it's
Why Engage A Wikipedia Content Creation Service?
Wikipedia is the most popular general-purpose encyclopedia available today. Launched in 2001, the free online encyclopedia now has over 20 million monthly active users and 300 million page views each
How to Set Up a YouTube Brand Account (Step by
Storytelling isn’t just for kids. Even the most successful fortune 500 companies have exciting stories to tell. And yes, stories win hearts, minds, and, most importantly, customer wallets – but
How To Integrate Location-Based Marketing Into Your Marketing Plan
Mobile technology has made the location a vital part of our lives, and since marketers have noticed this, many new products have emerged to take advantage of this fact. If
The Advantages of Setting Up a Facebook Business Page in
Singapore is often considered to be the utopia of business. It is a well-known fact that the city-state is an important center of commerce in Southeast Asia, and this is
Improve Your Business Sales Efficiency With Data And Insights
Efficiency is an important word these days, especially in business. Being efficient means minimizing waste and maximizing output. When it comes to selling and marketing, many businesses waste a lot
How Your Business Can Reach More People With SafeOpt
You have a big dream. You want to grow your business and be able to provide for your family. You might even want to travel the world and see its
Startup In Singapore: 7 Growth Hacking Techniques
If you're looking to grow your startup business in Singapore, you've probably considered the many different ways that platforms like Facebook and Twitter can be used to gain massive exposure.
The Art Of Creating Memorable Brand Personas
Creating memorable brand personas is more than just the text on a business card or website. To create a memorable brand persona, you need to consider all the different facets
20 Signs it’s Time to Hire a Lead Generation Company
As a business owner, you understand the importance of generating leads for your company. After all, leads are the lifeblood of any business. Without them, your sales funnel will dry
Social Media Analytics: Why And How To Measure Them
Put yourself in the shoes of a marketer and think about how you can best utilize social media for marketing. Obviously, you want to measure the success of your strategy
10 Best Ways To Engage Customers On Blogs And Websites
Blogs and websites are more than just marketing platforms. They can be used to engage with customers, gain support, and even make sales. However, not all blogs and websites are
Spend Less, Achieve More: Using Government Grants to Supercharge Your
Hey there, fellow business owners and marketers! Are you looking for ways to take your marketing strategy to the next level without breaking the bank? Well, have you considered utilizing
Digital Solutions That Will Help You Grow Your Business
Every business is going digital solutions, and the number of businesses that use technology to varying degrees to improve their businesses is growing. The rate of change is so great
How To Use Your Instagram Stories For Your Marketing Plan
Stories are one of Instagram's unique updates, which has turned the popular platform into a full-fledged multimedia story-telling app. A story is a series of image and video posts that
12 Reasons Travel Agencies Should Invest In Mobile Applications
The travel industry is a huge market, driving 5.81 trillion dollars of the global economy. Each year, travellers spend billions of dollars on flights, hotels, tours, cruises, and other travel
How Online Reviews Influence Consumer Impressions
When deciding whether or not to buy something, what would you trust: a sales pitch or an honest customer online reviews? Everyone with a pulse will pick the latter. According
A Guide To Avoiding Google Penalties
Ever wonder why some websites appear in the search results while others don't? It's because of ranking. When someone searches for a term on Google, the search engine checks various
What Process to Follow to Build a Mobile App In
In 2023, the global mobile app market is expected to reach $935 billion. That’s a massive jump from the $581 billion in 2019. So, if you’re thinking about building a
Generating Leads And Driving Sales With Live Streaming
Why do many brands use live video streaming for marketing their products and services? In the past, marketers have largely used television commercials to communicate their message. However, with nearly
How Does A Virtual Private Network Work
If you're reading this, I assume you're either a small business owner who's looking to expand your reach, or an IT professional who manages a small team supporting multiple businesses.
Pick The Right Business For You In Singapore: 6 Powerful
The business world is broad and complicated, and there are a seemingly endless number of opportunities for entrepreneurs to launch and manage their own companies. However, trying to identify which
6 Proven Ways to Increase Google Adsense Revenue in 2022
If you're reading this, I assume you're already familiar with the impressive growth of digital advertising. In 2022 alone, digital adspend is predicted to hit nearly every market segment. Thanks
How To Write A Slogan For Your Business: 9 Great Tips
Is it your goal to learn the art of crafting a memorable slogan for your company? Learn more by reading on! Do you remember being asked to give a one-minute
Harnessing the Power of Collaboration Between Marketing and Sales for
https://youtu.be/OF0q8y9R__Y Businesses need a range of strategies to engage with customers in today's global marketplace. Companies today must implement multi-channel marketing through social media, search engine optimization, or an email
A Guide To LinkedIn Marketing
Do you have a blog, or are you just getting started? You might be wondering how to get the most out of your blog. What comes to mind is writing
Common Mistakes That’ll Tank Your Content Business
You've decided to enter the world of content marketing and are looking into the roles and responsibilities of different team members. You might be a one-man show, or maybe you've
13 Strong Customer-Centric Digital Marketing Strategy
The recent rise of remote working, online marketplaces, and social media has changed how we interact with customers. More often than not, these platforms are where the majority of our
Having Issues With Team Management? Here Are The Steps To
https://www.youtube.com/watch?v=d_HHnEROy_w Set Aside Regular Meetings To Discuss Issues One of the most frustrating things as a manager is dealing with issues that arise but aren't necessarily related to your direct
Domain Names: What Are They and How Do They Work?
A domain name is a text-based label that provides a web address where you can find content hosted on a website or online service. A domain name is usually built
Branding
2022’s Best Graphic Design Blog Tips
As a beginner, it is quite likely that you'll either find it quite difficult or even impossible to get your work seen by the right people. It is, therefore, essential
The Best Way to Optimize Your Landing Pages for Search
You've probably heard the saying, "A picture's worth a thousand words," and you know what? It's true. A good graphic design can help you make your point quickly and effectively
Why Marketing Digitalisation Is Inenvitable
It was only a matter of time before digital marketing became as ‘traditional' as mail and phone calls. The world is a digital place and consumers have more accessible digital channels
How to Create Shoppable Videos? The Ultimate Guide in 2022
Are you looking to use videos to sell your products or services? If so, you’re in luck! This guide will walk you through everything you need to know about creating
How To Get Started With Conversion Rate Optimization (CRO)
As a business owner, manager, or marketing professional, you always look for ways to improve your conversion rates. After all, wouldn't it be great if everyone who visited your site
What is Inbound Marketing: An Introduction
Here’s what inbound marketing isn’t: a new fad or a rehashed way of doing things. Inbound marketing is a methodology that attracts strangers and converts them into customers and promoters
How To Become A Social-Led Brand
Just like any other trending topic, social media has become a buzzword and a tool that marketers, brands, and executives are using to gain attention and reach the desired audience.
Search Engine Submission Steps For Your Website
You might not know where to start if you're new to SEO. With so much information out there, how does one website really dominate its niche? How can one business
How Social Media Changed Marketing
Not too long ago, marketing was considered a relatively straightforward process. You'd create ads, run them in local newspapers and on television, and wait for the magic to happen. While
Avoid The Top 10 Branding Mistakes
A brand's identity is only as strong as its weakest link. This adage applies to brands just as much as it does to people. And just like people, some brands
20 PR Trends that Will Affect Your Brand’s Success In
If the past year has shown us anything, it’s that the world of public relations (PR) is constantly changing and evolving. And with change comes opportunity. It all started in
10 Ways to Improve Your E-Commerce SEO
If you want to grow your e-commerce business, you've probably thought about SEO (search engine optimization) already. After all, a successful e-commerce SEO strategy can help you gain more traction
The Best B2B Sales Tools Your Team Needs to Close
Selling is all about cranking out numbers and hitting targets, right? Wrong. To succeed in sales, you need to focus on quality over quantity. You need to build relationships with
Best 32 Award-Winning Websites & What You Can Learn from
As you would probably know, building a website is no easy task. It requires lots of hard work and endless hours of dedication before you potentially get to see the
Best Way To Optimise App Marketing Campaigns
So, you’ve developed the next world-changing app? Congratulations! Now it’s time to get the word out and start driving downloads. But with over 3.4 million apps on Google Play Store
What Are Virtual Fitting Rooms and How Do They Work?
Shopping for clothes online can be tricky. It's difficult to know how something will look and fit without trying it on. This is where virtual fitting rooms come in. Virtual
12 Ways To Avoid Over Optimization
When you have a lot of experience in a specific area, it's easy to fall into the trap of over-optimization. After all, if you've been doing something since the beginning,
Featured Snippet Optimization: Complete Guide In 2022
You’ve probably seen the boxes that pop up at the top of the SERP featuring a summary of an answer to a searcher’s question. These are featured snippets, and they
The Humanization Of Brands Through Social Media Marketing
Most people have a smartphone, laptop, and/or desktop computer connected to the Internet, social media, and email. As a result, consumers have immediate access to a wide range of content
How To Improve Your SEO With Meta Tags
Do you want to know what the most effective way to get traffic to your blog is? The answer is simple and straightforward: establish yourself as an expert in your
PSG Grants: The Complete Guide
How do you kickstart your technology journey with limited resources? The Productivity Solution Grant (PSG) is a great place to start. The Productivity Solution Grant (PSG) offers funding support for
Skyscraper Content 101: How to Create A Great One
Link building is like a sport. And just like any sport, certain players will always come out on top. I’m talking about the all-star athletes that make things look easy.
Is Lack of Brand Loyalty Good for Retailers During Mega
Hello there, shopaholics and bargain hunters! Have you ever wondered why some people go wild during mega sales days, hopping from one brand to another without a second thought? It's
Making Your Logo? Here Are 10 Amazing Advice To Follow
What Is The Purpose Of A Logo? https://www.youtube.com/watch?v=2bviQAgMZ7E A logo is a symbol or emblem that companies, brands, and organizations use to represent themselves. Designing a logo is a fun
The Quality Over Quantity Strategy for Backlinks
While the amount of backlinks is important, it's not necessarily the most important factor. Google recognizes this and prioritizes the quality of backlinks over quantity. This strategy makes sense when
The Art of Story Telling to Grow Your Brand and
Stories stimulate brain activity and activate our imagination. When we read a story, hear plot points, or even have a conversation about something that happened to someone else, our neurons
12 Reasons Why Digital Marketing Will Survive The Recession?
While the role of digital marketing in generating sales has not disappeared, it has been heavily influenced by the pandemic. Campaigns that would have typically been run in March and
Planograms: What They Are and How They’re Used in Visual
As a retailer, you know the importance of creating an appealing and organised display of your merchandise. The way you present your products can influence your customers' buying behaviour, affecting
The 12 Best Content Marketing Platforms
In the last few years, we have seen a major shift in how content is created and consumed. Content marketing platforms (CMPs) allow customers to discover content relevant to their
How To Integrate Location-Based Marketing Into Your Marketing Plan
Mobile technology has made the location a vital part of our lives, and since marketers have noticed this, many new products have emerged to take advantage of this fact. If
13 Ways Social Media Are Vital In Growing Your Brand In
When utilized effectively, social media has the potential to help drive more traffic to your website, raise consumers' knowledge of your brand, and bring in mountains of revenue. When not
What Niche Marketing Can Do for You
There is a misconception that niche marketing is solely for B2B (business-to-business) companies. Many consumers may believe that only large corporations can benefit from a niche marketing strategy, but this
Laravel 101: Its Framework Features and Benefits for Web Development
PHP is not short on frameworks. Options abound. From a lightweight option like Slim to a full-fledged enterprise solution like Symfony, there’s always a PHP framework that snugly fits your
8 Tips In Calendaring Your Social Media Posts
Why Do I Need a Social Media Calendar? Let's face facts, we are all busy people. We have lives outside of our social media accounts, and keeping up with all
What’s Brand Perception? How to Measure It (with Examples)
Why are Nike, Apple, and Google worth billions of dollars? Part of the reason is that they have built strong “brands.” People trust these companies, feel good about using their
Tips To Increase Customer Engagement Using Social Media
Social media is more important to businesses today than ever before. Businesses see the value of social media, as evidenced by the many tools available to help users build and