A marketing manager at a mid-sized Singapore F&B brand recently told me about her three-month influencer campaign. She had spent over SGD 25,000 and had a spreadsheet full of impressions—but almost nothing else to show for it. “The posts looked great,” she said. “So why didn’t it work?” The answer was simple: she had a collection of posts, not a …
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A few years ago, I was sitting across from the founder of a home renovation company in Singapore. They had just committed S$15,000 to a macro-influencer campaign and expected their phones to ring off the hook within a week. Six weeks later, the campaign had generated some beautiful content, a reasonable spike in follower count, and almost no qualified leads. …
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Social commerce has changed how people move from product discovery to purchase. Instead of treating social media as a separate awareness channel and ecommerce as the place where buying happens, many brands now use social platforms as part of the purchase journey itself. Shopify defines social commerce as shopping experiences that take place directly on social platforms. Most marketers agree …
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I still remember the first time we ran an influencer campaign that completely flopped. We had the budget. We had the creators. We had what looked like “great reach.” And yet, nothing moved. No meaningful traffic, no conversions, no measurable lift in brand awareness. That experience forced us to rethink our influencer outreach strategies. It became clear that success had …
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With 5.16 million social media user identities in Singapore in January 2025, social platforms now play a central role in how people discover content, products, and recommendations. That makes clear disclosure more important, especially when influencer content is commercially influenced but designed to feel personal or organic. In Singapore, influencer campaigns are mainly shaped by the Singapore Code of Advertising …
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Getting an app noticed is difficult. Getting the right users to download it, use it, and keep coming back is even harder. App brands are competing in crowded categories, facing rising acquisition costs, and fighting for attention across multiple platforms simultaneously. That is why many mobile marketers are no longer relying solely on paid user acquisition. This is where influencer …
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Early on, we ran a travel campaign that looked perfect on the surface. At the time, we believed we had a strong grasp of travel influencer marketing. The strategy seemed straightforward: Partner with visually compelling creators, showcase a premium destination, and let the content do the work. A luxury property came on board. We lined up several influencers with strong …
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In 2026, influencer marketing agency in Singapore for startups stand out as a game-changer for businesses seeking rapid brand growth and a competitive edge in thriving hubs such as Singapore. In fact, in 2025, 59% of marketers plan to increase their investments in influencer partnerships, and many brands report that sponsored influencer content generates higher conversions than their own organic …
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URL shorteners have become an essential tool in modern digital campaigns. At first glance, they seem simple. They take a long, cluttered web address and turn it into something compact and easy to share. In reality, URL shorteners do much more than tidy up links. They help marketers track performance, measure engagement, strengthen brand recognition, and optimise conversion funnels across …
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