MediaOne builds LinkedIn advertising programmes for B2B teams that need qualified conversations — not vanity impressions. Precision targeting, creative built for the professional feed, and reporting your sales director will actually read.
Most paid channels interrupt people while they are doing something else. LinkedIn is where your buyer already is when they are thinking about the problem you solve. That difference changes everything about how a campaign should be built — and how it should be judged.
Job title, seniority, function, company size, industry and named account lists. You decide which 3,000 companies see the ad — not an algorithm's approximation of them.
Thought leader content at the top, lead gen forms in the middle, Matched Audiences and conversation ads at the bottom. No hand-off gaps between awareness and demand capture.
LinkedIn CPMs are consistently among the highest of any paid social platform. Budget leaks fast when audiences overlap, creative goes stale, or nobody checks what happens after the form fill.
Nine disciplines, one accountable team. Take the full programme or plug us in where your in-house team is thin.
ICP definition, offer positioning, campaign architecture, objective selection and a measurement plan agreed before a single dollar is spent.
Start hereSingle image, carousel, video and document ads built for a feed where people scroll fast and buy slowly. Copy, design and testing handled in-house.
Creative that earns the clickNative forms pre-filled with member data, mapped to your CRM with lead scoring, routing rules and a service-level agreement for follow-up.
Leads that reach a humanTarget account lists segmented by tier and buying stage, with personalised creative per segment and reporting that rolls up to account level.
Named accounts, not personasInMail and conversation-style ads with branching copy paths, used sparingly and sequenced so your brand stays welcome in the inbox.
Direct, but not spammyPut your founder or subject-matter expert's face and voice behind the spend. Organic posts amplified as ads, with the engagement data to prove it.
People outperform logosWebsite visitors, video viewers, form openers and CRM segments re-engaged with messaging that matches how far they actually got.
Stop paying to re-introduce yourselfA forensic review of a stalled account: audience overlap, bid strategy, creative fatigue, conversion tracking and the reporting you have been handed.
Find the leak firstCampaign Manager metrics connected to CRM outcomes, so you can see cost per qualified lead and influenced pipeline — not just clicks and impressions.
Numbers your CFO acceptsLinkedIn rewards relevance and punishes repetition. Our process is designed to keep both the audience and the creative moving, so performance does not decay in week six.
Account history, CRM data and sales calls turned into a defensible ideal-customer profile and a starting audience map.
Segments split by seniority, function and intent, with exclusions in place so you are not bidding against yourself.
One message per audience. Copy and assets built for the feed, then reviewed against your brand and compliance rules.
Structured tests on audience, format and hook. Budget moved weekly toward what produces qualified conversations.
Winning segments expanded, CRM outcomes reconciled, and a clear read on cost per qualified lead by campaign.
Digimetrics is MediaOne's AI marketing intelligence platform — a knowledge hub trained on campaign data, creative patterns and platform behaviour. It surfaces wasted spend, audience overlap and creative fatigue before they show up in a monthly report. Our consultants then decide what to do about it. See the platform
Book a Digimetrics-backed auditManagement fees cover strategy, creative production and weekly optimisation. Media budget is separate and billed by LinkedIn directly to your account — most B2B clients start between S$3,000 and S$8,000 a month.
For teams running their first serious LinkedIn campaign and unwilling to learn on their own budget.
For B2B teams that need a repeatable flow of qualified conversations, month after month.
For regional teams running ABM at scale, multiple markets or long, multi-touch deal cycles.
All packages include Digimetrics monitoring and are billed monthly. Fees shown are indicative, confirmed after your audit; media budget is paid directly to LinkedIn.
Anyone can build a campaign in Campaign Manager. The gap shows up in week four, when creative fatigues, frequency climbs and someone has to decide what to change.
| What matters | MediaOneLinkedIn Ads team, Singapore | Typical agencyGeneralist paid social |
|---|---|---|
| Team structure | Strategist, designer, copywriter and analyst on one account — B2B specialists, not a shared pool | One account manager juggling LinkedIn alongside Meta, Google and TikTok |
| Targeting depth | Firmographic + CRM + Matched Audiences, with overlap checks before launch | Job title and industry filters only |
| Planning | Custom plan built from your sales cycle, deal size and CRM data | Same template deck, different logo |
| Optimisation cadence | Weekly: creative rotation, bid shifts, audience pruning — monitored 24/7 by Digimetrics | Monthly check-in, changes only when you ask |
| Creative volume | New concepts every month — the feed punishes repetition | Three static ads, run until they stop working |
| Lead handling | CRM mapping, lead scoring and a follow-up SLA agreed with your sales team | CSV export at month end |
| Reporting | Cost per qualified lead and influenced pipeline, not just clicks and reach | Platform screenshots with no CRM context |
| Credentials | 20+ awards from 2024–2026, Google Partner, Meta Business Partner, 3,000+ clients since 2013 | One award badge from several years ago |
Scroll the table horizontally on mobile. Comparisons describe common market practice, not any specific competitor.
MediaOne has been buying media in Singapore since 2013. That longevity is not a badge for its own sake — it is why we can tell you honestly when a channel will not work for you.
Started as a performance marketing team working with local SMEs on search and social. The founding belief — that enterprise-grade marketing should not be reserved for enterprises — still shapes how we scope work.
Google, Meta and LinkedIn capabilities built in-house, alongside SEO and content, so channel decisions are made against a full picture rather than a single platform's dashboard.
Recognised across Agency of the Year, MARKies, Stevie, Effie, Netty and AAMS awards — including cross-media campaigns where LinkedIn carried the B2B layer.
Digimetrics gives our consultants faster diagnostics and gives clients a live view of what is working. The team stays deliberately hands-on: senior people run the accounts.
You know who runs your account, who writes the copy and who reads the numbers. No hand-offs to a junior you have never met.
Spend, CTR, cost per lead and pipeline contribution visible whenever you want it — not reconstructed the night before a review.
Campaign questions answered within a working day. Creative approvals turned around in 48 hours, not two weeks.
A monthly pipeline of new concepts, hooks and formats, informed by what the audience actually engaged with.
Lead definitions, routing and follow-up expectations agreed up front, so LinkedIn does not become a source of friction.
If a campaign is not working, you hear it from us first — with a diagnosis and a proposed fix, not a rewritten narrative.
Judged work, not self-published claims. The same team that pitches your campaign has been recognised for building campaigns like it.
We have run B2B campaigns across the industries below. Each comes with its own compliance rules, buying committee and definition of a qualified lead.
Not every team is ready for a six-month retainer. These are legitimate ways to begin without betting the quarter.
A fixed-fee teardown of your account or a competitor set: targeting, creative, tracking, spend waste and a prioritised fix list.
Best for: existing advertisersOne ICP, one offer, one campaign. Enough data to judge cost per qualified lead honestly before scaling anything.
Best for: first-time advertisersOngoing management on a rolling monthly basis, with a clear scope and no long lock-in. Upgrade or pause as results dictate.
Best for: lean in-house teamsDifferent sectors, same discipline: define the buying committee, give them something worth their attention, then measure what sales does with it.
Strong product, no category awareness. Google captured existing demand only; the sales team was calling the same 200 accounts every quarter.
Cost per qualified lead, meeting-booked rate and influenced pipeline by account tier — reconciled monthly with the client's CRM.
Referral-led growth had plateaued and the firm's best thinking sat in unpublished decks and conference talks.
Engaged-member rate, cost per event registration and the share of registrations from target accounts.
A long specification cycle with a buying committee spread across engineering, operations and procurement — three audiences, one budget.
Accounts reached per tier, cost per account engaged and progression against the client's specification stages.
Engagement structures shown are representative of how we scope work. Specific client names and performance figures are shared under NDA during the pitch — we do not publish numbers we cannot substantiate.
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