Effective Strategies On How To Market Event Management Companies In Singapore
Event Management Marketing in Singapore for B2B Agencies Event management is one of the most crowded service categories in Singapore. Hundreds of registered event companies are competing for the same pool of corporate, government and enterprise contracts. With Singapore’s tourism receipts reaching S$23.9 billion from January to September 2025, and MICE recognised as a key contributor, the pie is large …
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How To Market Beauty Products In Singapore
Inside Lessons From 15+ Years Marketing Beauty Brands In Singapore Let’s be straightforward. Most articles about marketing beauty products in Singapore could just as easily be about marketing beauty products in Manchester, Manila, or Miami. They list TikTok, Instagram, build a brand, use influencers, and call it a day. That is not what you need. At MediaOne, we have run …
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How to Build an Influencer Marketing Funnel That Converts in 2026
A marketing manager at a mid-sized Singapore F&B brand recently told me about her three-month influencer campaign. She had spent over SGD 25,000 and had a spreadsheet full of impressions—but almost nothing else to show for it. “The posts looked great,” she said. “So why didn’t it work?” The answer was simple: she had a collection of posts, not a …
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Influencer Marketing vs Paid Social Ads: When to Use Each
A few years ago, I was sitting across from the founder of a home renovation company in Singapore. They had just committed S$15,000 to a macro-influencer campaign and expected their phones to ring off the hook within a week. Six weeks later, the campaign had generated some beautiful content, a reasonable spike in follower count, and almost no qualified leads. …
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How Influencers Drive Social Commerce and Live Shopping Sales in 2026
Social commerce has changed how people move from product discovery to purchase. Instead of treating social media as a separate awareness channel and ecommerce as the place where buying happens, many brands now use social platforms as part of the purchase journey itself. Shopify defines social commerce as shopping experiences that take place directly on social platforms. Most marketers agree …
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Influencer Outreach Strategies Agencies Use to Scale Campaigns
I still remember the first time we ran an influencer campaign that completely flopped. We had the budget. We had the creators. We had what looked like “great reach.” And yet, nothing moved. No meaningful traffic, no conversions, no measurable lift in brand awareness. That experience forced us to rethink our influencer outreach strategies. It became clear that success had …
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Influencer Marketing Guidelines in Singapore: ASAS Rules, Disclosure Requirements, and Compliance Checklist
With 5.16 million social media user identities in Singapore in January 2025, social platforms now play a central role in how people discover content, products, and recommendations. That makes clear disclosure more important, especially when influencer content is commercially influenced but designed to feel personal or organic. In Singapore, influencer campaigns are mainly shaped by the Singapore Code of Advertising …
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Influencer Marketing for Apps: How to Drive Downloads and Mobile Growth
Getting an app noticed is difficult. Getting the right users to download it, use it, and keep coming back is even harder. App brands are competing in crowded categories, facing rising acquisition costs, and fighting for attention across multiple platforms simultaneously. That is why many mobile marketers are no longer relying solely on paid user acquisition. This is where influencer …
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A Smarter Approach to Travel Influencer Marketing
Early on, we ran a travel campaign that looked perfect on the surface. At the time, we believed we had a strong grasp of travel influencer marketing. The strategy seemed straightforward: Partner with visually compelling creators, showcase a premium destination, and let the content do the work. A luxury property came on board. We lined up several influencers with strong …
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