• Tom Koh EE
• 27/03/2026
• Blog, Business, Social Media
• 0 Comments

Social commerce has changed how people move from product discovery to purchase. Instead of treating social media as a separate awareness channel and ecommerce as the place where buying happens, many brands now use social platforms as part of the purchase journey itself. Shopify defines social commerce as shopping experiences that take place directly on social platforms. Most marketers agree …

• Tom Koh EE
• 27/03/2026
• Blog, Business, Social Media
• 0 Comments

I still remember the first time we ran an influencer campaign that completely flopped. We had the budget. We had the creators. We had what looked like “great reach.” And yet, nothing moved. No meaningful traffic, no conversions, no measurable lift in brand awareness. That experience forced us to rethink our influencer outreach strategies. It became clear that success had …

• Tom Koh EE
• 26/03/2026
• Blog, Business, Social Media
• 0 Comments

With 5.16 million social media user identities in Singapore in January 2025, social platforms now play a central role in how people discover content, products, and recommendations. That makes clear disclosure more important, especially when influencer content is commercially influenced but designed to feel personal or organic. In Singapore, influencer campaigns are mainly shaped by the Singapore Code of Advertising …

• Tom Koh EE
• 26/03/2026
• Blog, Business, Social Media
• 0 Comments

Getting an app noticed is difficult. Getting the right users to download it, use it, and keep coming back is even harder. App brands are competing in crowded categories, facing rising acquisition costs, and fighting for attention across multiple platforms simultaneously.  That is why many mobile marketers are no longer relying solely on paid user acquisition. This is where influencer …

• Tom Koh EE
• 24/03/2026
• Blog, Business, Social Media
• 0 Comments

Early on, we ran a travel campaign that looked perfect on the surface. At the time, we believed we had a strong grasp of travel influencer marketing. The strategy seemed straightforward: Partner with visually compelling creators, showcase a premium destination, and let the content do the work. A luxury property came on board. We lined up several influencers with strong …

• Tom Koh EE
• 19/03/2026
• Blog, Business, Social Media
• 0 Comments

In 2026, influencer marketing agency in Singapore for startups stand out as a game-changer for businesses seeking rapid brand growth and a competitive edge in thriving hubs such as Singapore. In fact, in 2025, 59% of marketers plan to increase their investments in influencer partnerships, and many brands report that sponsored influencer content generates higher conversions than their own organic …