• Tom Koh EE
• 27/03/2026
• Blog, Branding, Social Media
• 0 Comments

I initially thought fitness influencer marketing was just abs and aesthetics. I used to think fitness influencer marketing was simple. Just find someone with a six-pack, pay for a post, and watch sales roll in. That assumption cost one of our early clients in Singapore more than six figures in wasted spend. They had worked with influencers who looked the …

• Tom Koh EE
• 25/03/2026
• Blog, Branding, Social Media
• 0 Comments

Great products aren’t enough to set your beauty brand apart. You need a trust-building strategy that connects with real people. Influencer marketing achieves this: 69% of consumers trust influencer recommendations over traditional ads. Influencers create content that feels real and relatable. When they share your products, it comes across as a genuine recommendation rather than just another ad. Ready to …

• Tom Koh EE
• 19/03/2026
• Blog, Branding, Social Media
• 0 Comments

Influencer marketing in Singapore has moved from a niche tactic to a central part of many brands’ digital strategies. As social media continues to shape how consumers discover products, creators have become powerful voices in shaping buying decisions.  In Singapore, where internet usage and social media adoption are among the highest in Southeast Asia, influencer campaigns now play a key …

• Tom Koh EE
• 19/03/2026
• Blog, Branding, Social Media
• 0 Comments

Influencer marketing is now a key tool for e-commerce growth. By leveraging influencer content, brands can increase visibility, reach relevant audiences, and drive more sales through trusted recommendations.  In Singapore’s fast-growing e-commerce market, influencer marketing enables brands to expand their reach and build trust among consumers who increasingly turn to social media for product recommendations. Running influencer campaigns isn’t easy …

• Tom Koh EE
• 20/02/2026
• Blog, Branding, Social Media
• 0 Comments

According to the 2025 Sprout Social Index, nearly three-quarters (about 73%) of consumers expect brands to respond to them on social media within 24 hours, a figure that has remained consistent over multiple years. This shows that consumers increasingly view social channels as essential platforms for communication and engagement, not just broadcast outlets. Trust does not form because you post …