Real-Time Bidding (RTB) is a set of standards that govern the real-time exchange of advertisements between publishers and advertisers. Publishers use RTB tools
You’ve probably heard of social media, and how important it is to businesses and marketers. Chances are, you use one or more of the platforms
As a marketer, you’re always looking for ways to further enhance the success of your marketing campaigns – particularly when you’re seeing limited results. When
Hey there! Are you tired of not seeing the results you want from your Google Ads campaigns? Don’t worry, you’re not alone. While Google Ads
Maintaining a head start over the competition requires a strong brand. This means you should know what makes your firm unique and different from others
Why Should You Pursue a Career in Digital Marketing? The global market for digital marketing is valued at over US$16 billion. It is anticipated to
A negative Glassdoor review does more than tarnish your company’s reputation. It kills your dream, drives a wedge between you and prospective customers, and gets
On August 24th, 2021, Google updated how they generate webpage titles tags. It turns out they now rewrite title tags almost wholly. Previously, they would
The only thing likely to trend on the same scale as TikTok clips and memes in 2022 is binge-able, scannable, snackable content. And it’s not
