An F&B client came to me after a complaint had already landed with ASAS. They had been gifting a local influencer free meals in exchange for posts for months. No written agreement. No disclosure hashtag. No one had told them that counted as a commercial arrangement under Singapore’s social media marketing rules. That situation is more common than it should …
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Social media is now a core part of every business strategy, especially during seasonal campaigns and peak periods. Holiday sales, new product launches, and special events are prime opportunities to connect with your audience and drive real results. A successful seasonal social media strategy is more than just posting. You need a plan that aligns with your business goals and …
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Influencer marketing now plays a central role in Singapore’s marketing landscape. According to DataReportal’s Digital 2025 Singapore report, Singapore had 5.16 million social media user identities in January 2025, equivalent to 88.2% of the population. We Are Social’s digital trends report found influencer ad spend in Singapore hit US$106 million, up 13.6% year on year. That growth matters because creator …
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Influencer marketing has become a serious part of the marketing mix in Singapore. DataReportal reported that Singapore had 5.16 million social media user identities in January 2025, equivalent to 88.2% of the population. We Are Social also reported that influencer ad spend in Singapore reached US$106 million, up 13.6% year on year. That makes one thing clear: creator partnerships are …
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Agencies get the most value from influencer collaborations by planning upfront to reuse creator content across organic social, paid media, and owned channels. That matters even more in a market like Singapore, where DataReportal reported 5.16 million active social media user identities in January 2025, equal to 88.2% of the population. In other words, social is already a daily discovery …
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A few months ago, a founder came to me frustrated. She had been paying a social media marketing agency S$2,800 a month for six months. Regular posts, branded graphics, the occasional reel. When I asked what it had done for her business, she paused. “We got more followers,” she said slowly. “But I’m not sure anyone actually bought anything.” That …
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Starting a social media marketing business stands out for its flexibility, modern appeal, and low barriers to entry, making it an attractive option for many. You do not need a shop, inventory, or a big team to get started. But because it is so accessible, competition is high. Many people know how to use social media. Few know how to …
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A few years ago, I was sitting across from the founder of a home renovation company in Singapore. They had just committed S$15,000 to a macro-influencer campaign and expected their phones to ring off the hook within a week. Six weeks later, the campaign had generated some beautiful content, a reasonable spike in follower count, and almost no qualified leads. …
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Seasonal social media marketing gives brands a real chance to capture attention when people are already in the mood to browse, shop, and engage. During busy periods like Black Friday, Christmas, or Chinese New Year, consumer interest is already high, so the right strategy can help your brand stand out rather than get lost in the noise. The challenge is …
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