Edge Grant for Social Media: A Practical Guide for Non-SMEs and SMEs in Singapore (2026)
The Edge Grant for social media is a reimbursement scheme. It shares the cost of approved, already-priced work. It does not create a strategy. Businesses that qualify, usually SMEs with a separable project, pay their vendors first and then claim back part of the cost. This guide is for two readers. SME owners and marketing leads will learn how to …
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EDGE Grant for SMEs in Singapore: A 2026 Application Guide
EDGE Grant for SMEs in Singapore: A Practical Guide to Eligibility, Funding and Applying Singapore’s grant landscape changed on 30 September 2026. The EDGE Grant replaced the Enterprise Development Grant (EDG), the Productivity Solutions Grant (PSG) and Market Readiness Assistance (MRA). For small and medium enterprises, the shift affects which projects you can fund, how much grant support you can …
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Esports Marketing: A Practical Guide for Brands in Singapore and Beyond
Esports marketing helps brands reach people who follow competitive video games through tournaments, teams, streamers and fan communities. For Singapore businesses, we recommend testing a focused creator partnership or community activation before purchasing a larger sponsorship. Choose the game and audience first, then decide what the brand can contribute. The commercial opportunity is established, but headline market figures need …
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Social Media Strategies: A Practical Guide for Singapore Businesses (2026)
AI Summary Effective social media strategies help Singapore businesses reach the right audiences, generate qualified leads and drive measurable growth. This guide covers goal-setting, platform selection, content planning, organic and paid campaigns, performance tracking and a practical 90-day implementation plan. Effective social media strategies begin with a business outcome, a defined audience and a practical way to measure progress. Posting …
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How to Get More Facebook Followers in 2026: What Works and What Doesn’t
More Facebook followers come from reach and engagement, not from the count alone. Our answer: to get more Facebook followers, post short, captioned videos that hold attention, open every post with a hook in the first two seconds, keep a fast posting rhythm you can sustain, and run one engagement format that gives people a reason to comment and share. …
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SkillsFuture Marketing Courses in Singapore (2026): Funding, Course Types and How to Choose
AI Summary SkillsFuture marketing courses in Singapore help professionals develop practical skills in SEO, paid advertising, social media, email marketing and analytics. This guide explains available course types, SkillsFuture Credit eligibility, government subsidies and career transition programmes in 2026. It also covers course fees, essential marketing skills and practical criteria for choosing the right programme based on career goals, training …
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Online Shopping Platforms in Singapore (2026): How to Choose, Compare and Sell Across the Region
AI Summary Online shopping platforms in Singapore offer different advantages for businesses and consumers. Shopee and Lazada suit general retail, while Amazon.sg supports search-driven shopping. TikTok Shop works well for video-led sales, Carousell for resale, and ZALORA for fashion and lifestyle brands. Shopify and WooCommerce provide greater control through independent storefronts. We recommend comparing platform fees, buyer demand, fulfilment costs …
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Earned vs Paid Media: How to Choose, Combine and Measure Both in Singapore
AI Summary Earned vs Paid Media compares unpaid publicity and customer recommendations with paid advertising. Earned media builds credibility through independent coverage, while paid media offers faster reach and greater control over targeting. Singapore businesses can combine both strategies to improve brand visibility, generate leads and measure marketing performance. Earned media is publicity or customer advocacy a business does not …
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Singapore Social Media Statistics 2026 For Data-Driven Marketers
Singapore’s internet reach is high, so reach alone rarely decides results. Efficient budgets focus on the segments, devices, and frequencies that deliver the most. This guide sets out the key Singapore social media statistics, what they mean for targeting, and a framework for choosing platforms, with a source for each figure. Key Takeaways Facebook leads mobile social media in Singapore. …
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