Hiring a social media agency in Singapore sounds straightforward until you start comparing proposals.
One agency promises twelve Instagram posts a month. Another offers TikTok videos, influencer collaborations, and community management. A third focuses entirely on Facebook and LinkedIn advertising, promising better leads and lower acquisition costs.
All three call themselves social media marketing agencies. But they’re selling fundamentally different services. And if you’re paying S$3,000 or S$5,000 every month, that distinction matters.
A company needing more enquiries won’t necessarily benefit from beautiful Instagram graphics. An F&B business trying to build a loyal community may not need an expensive performance advertising specialist. And a regional brand managing six markets will have different requirements from a local retailer launching its first TikTok campaign.
The right agency depends on what you’re trying to achieve, which channels your customers actually use, and how much work your internal team can handle.
For this guide, we reviewed 12 social media agencies serving Singapore, examining their official services, published case studies, campaign evidence, pricing transparency, and suitability for different businesses. We also looked at what you should reasonably expect from a social media retainer, how to distinguish real results from impressive-looking metrics, and what to ask before signing a contract.
Best Social Media Agencies in Singapore at a Glance
If you’re shortlisting agencies, start here.
| Agency | Best Suited For | Main Social Media Strength | Published Pricing |
|---|---|---|---|
| MediaOne | Integrated social media, paid campaigns and conversion tracking | Paid social, content, influencer coordination and analytics | Homepage advertises from $180/month; managed engagements custom-quoted |
| We Are Social Singapore | Enterprise brands and regional social-first campaigns | Creative strategy, cultural insights, content production | Custom quotation |
| GOODSTUPH | Brands prioritising distinctive creative and cultural relevance | Social-first creative campaigns and brand storytelling | Custom quotation |
| First Page Digital | Performance-focused social advertising | Meta, TikTok, LinkedIn and integrated digital campaigns | Social-specific fee not publicly established |
| KPI Media | Paid social and B2B lead generation | Meta and LinkedIn advertising, performance measurement | Custom quotation |
| OOm | Businesses wanting ongoing organic social and wider digital support | Social management, creative production and paid amplification | Custom quotation |
| Hashmeta | Influencers, Xiaohongshu and regional audiences | Content, social advertising and creator marketing | Custom quotation |
| X10 Media | Influencer-led social campaigns | Creator sourcing and regional influencer activations | Custom quotation |
| Brew Interactive | B2B content, LinkedIn and considered-purchase marketing | Organic social, content strategy and demand generation | Custom quotation |
| shakalakaa | F&B, consumer brands and ecommerce | Organic Reels, community management and paid social | Custom quotation |
| For The Love of Socials | Small businesses wanting hands-on content management | Instagram, Facebook, TikTok and content creation | From S$1,800/month |
| MediaPlus Digital | SMEs prioritising paid social and conversion reporting | Meta, TikTok and LinkedIn advertising | Social-specific price not publicly established |
Pricing reflects official materials reviewed in November 2026. MediaOne’s homepage uses “$” without specifying the currency beside its advertised entry price, while its dedicated social media services page describes custom pricing. Its $180 figure should not be interpreted as a confirmed full-service retainer.
These agencies don’t all compete for the same type of project. A brand storytelling specialist shouldn’t be evaluated using exactly the same criteria as a paid acquisition agency.
Which Social Media Agency Is Best for Your Business?
Rather than choosing purely from a numbered ranking, start with your business requirements.
| Business Requirement | Agencies Worth Comparing | Why |
|---|---|---|
| Full-service social media and marketing | MediaOne, OOm, First Page Digital | Social activity can be coordinated with wider digital campaigns |
| Paid social leads and enquiries | KPI Media, MediaOne, First Page Digital | Emphasis on campaign optimisation and conversion measurement |
| Organic Instagram and Facebook management | For The Love of Socials, OOm, Brew Interactive | Content planning and day-to-day social management |
| TikTok and short-form content | shakalakaa, We Are Social, GOODSTUPH | Platform-native creative and social storytelling |
| Influencer and KOL campaigns | X10 Media, Hashmeta, MediaOne | Creator sourcing and campaign coordination |
| B2B and LinkedIn marketing | Brew Interactive, KPI Media, MediaOne | Professional audience targeting and lead generation |
| Regional social media campaigns | We Are Social, Hashmeta, X10 Media | Cross-market campaign capabilities |
| Ecommerce and social advertising | shakalakaa, MediaPlus Digital, First Page Digital | Paid social, creative and conversion-focused execution |
These are shortlist suggestions based on documented services, not claims of objectively superior results.
1. MediaOne — Integrated Social Media and Performance Marketing
Best for: Singapore SMEs, established businesses and enterprises wanting social media campaigns connected to acquisition, content and wider digital marketing.
Pricing: Custom quotation for managed campaigns. MediaOne’s homepage separately advertises social media services from $180/month, but the scope of that entry offer requires confirmation.
Website: MediaOne Social Media Marketing
MediaOne offers social media marketing alongside SEO, paid search, content marketing, influencer campaigns and website optimisation.
Its approach focuses on connecting audience engagement with measurable business outcomes.
That matters because social media can create interest without necessarily generating profitable customers.
A campaign may attract thousands of views, but if those visitors don’t enquire, purchase, subscribe or take another meaningful action, the business still needs to understand what the investment achieved.
Social media services
MediaOne’s official service page describes paid social advertising, short-form video, organic content, influencer coordination, community management and analytics.
The agency also integrates conversion tracking, CRM information and campaign analysis where relevant.
Its wider digital capabilities may suit businesses that want social activity coordinated with search visibility and website conversion improvements.
MediaOne publishes several named examples on its social media services page.
| Client | Published Result | What It Demonstrates |
|---|---|---|
| UOB FinLab | 32.51% LinkedIn engagement rate; more than 500 new followers in two months | B2B thought leadership and audience development |
| Chinatown Business Association | More than 3 million TikTok video views; over 50% follower growth | Short-form video and destination awareness |
| National Kidney Foundation | 45,469 engagements, 305,410 reach and 20% follower growth | Public engagement and educational content |
| Boston Consulting Group | More than 1 million accounts reached; 8.5% engagement rate | Paid social reach and audience optimisation |
These are MediaOne’s own reported figures.
They provide concrete examples of the work, but the published summaries don’t independently establish the complete comparison periods, calculation methods or downstream commercial impact.
For instance, TikTok views show exposure, not necessarily additional visits to Chinatown businesses.
Strengths and considerations
MediaOne is worth comparing when social media needs to work alongside lead generation, paid media, conversion tracking and broader marketing.
The important question is what the actual engagement includes.
A small social media package, a paid advertising campaign and a comprehensive content-and-analytics programme will have different prices and deliverables.
What to ask before hiring: Who creates the content, which platforms will be managed, what is included in the monthly fee, and how will social activity be connected to qualified leads or sales?
Contact: MediaOne · +65 6965 7008
2. We Are Social Singapore — Social-First Creative for Enterprise Brands
Best for: Established consumer brands, entertainment companies and regional organisations prioritising creative campaigns and cultural relevance.
Pricing: Custom quotation.
Website: We Are Social Singapore
We Are Social is a global social-first creative agency with a Singapore presence.
Its offering extends beyond standard content scheduling into creative strategy, production, influencer marketing, media distribution and culturally relevant campaigns.
That makes it a different proposition from an agency selling monthly Instagram post packages.
Social media services
The agency combines audience research, creative strategy, social-first content, video production and campaign distribution.
Its in-house production capabilities cover short-form content, longer-form video and other social formats.
It also works across gaming and creator communities.
Published campaign evidence
We Are Social’s Singapore website showcases projects involving Amazon Prime Video and Activision’s Call of Duty.
Its Amazon Prime Video example focuses on launching the streaming platform in Singapore through localised content and community engagement.
Its Call of Duty work describes using gaming culture and social conversations to engage audiences in Singapore and the Philippines.
These examples demonstrate the kind of creative campaigns the agency undertakes, but the reviewed summaries don’t establish directly comparable sales or acquisition results.
Strengths and considerations
We Are Social is particularly relevant when your brand needs distinctive campaigns, substantial content production or consistent creative execution across markets.
However, businesses primarily seeking affordable day-to-day account management should examine the proposed scope carefully.
What to ask before hiring: Which creative and production specialists will work on the account, what will be delivered each month, and how will campaign effectiveness be evaluated beyond reach and engagement?
3. GOODSTUPH — Social-First Creative and Brand Storytelling
Best for: Consumer brands wanting distinctive creative concepts, cultural campaigns and memorable social content.
Pricing: Custom quotation.
Website: GOODSTUPH
GOODSTUPH is an independent Singapore social marketing agency established in 2010.
Its positioning places social media at the centre of brand communication rather than treating it as a secondary distribution channel.
The agency’s website describes work involving real-time social content, branded entertainment, creative activations and ongoing content programmes.
Social media services
GOODSTUPH focuses on socially relevant ideas that audiences may want to discuss, share or participate in.
Its approach may be valuable for brands that need campaigns to reflect local culture and audience behaviour.
This is particularly relevant when awareness, brand differentiation or cultural relevance matters more than a fixed monthly publishing quota.
Published evidence
GOODSTUPH’s website describes previous campaign formats and social activations, but the reviewed public material doesn’t provide one complete, standardised performance dataset suitable for comparing its results directly with paid social agencies.
That distinction matters.
Creative reputation and a long operating history provide context, but they don’t replace a campaign case study with objectives, deliverables and measured outcomes.
Strengths and considerations
GOODSTUPH deserves consideration when your priority is a distinctive social-first campaign.
For buyers, the main question is whether the proposed engagement covers strategic creative development, ongoing publishing, media buying, or a combination.
What to ask before hiring: Can you show a recent Singapore campaign with the original brief, delivered assets, campaign period and outcomes relevant to our objectives?
Contact: GOODSTUPH · eugenia@goodstuph.org
4. First Page Digital — Performance-Focused Social Media Advertising
Best for: Businesses comparing paid social acquisition, ecommerce advertising and broader digital marketing.
Pricing: Social-media-specific monthly retainer not publicly established in the reviewed official material.
Website: First Page Digital
First Page Digital provides social media advertising alongside SEO, paid search, conversion optimisation and other digital marketing services.
Its advertising services cover platforms including Facebook, Instagram, TikTok, LinkedIn and YouTube.
This makes the agency relevant when the business needs a paid media strategy extending beyond one social network.
Social media services
Its public materials discuss social advertising, targeting, campaign optimisation, creative development and performance analysis.
The agency also publishes a wider collection of client results and digital marketing case studies.
Published evidence
First Page’s official social media agency comparison discusses work involving Nexus International School, including a client testimonial describing the quality of leads and onboarding experience.
Its broader client results library contains campaigns across search, performance marketing and other services.
However, outcomes from a search campaign should not automatically be treated as evidence of social media performance.
When reviewing the case library, match the result to the exact service you’re considering.
Strengths and considerations
First Page Digital is a relevant comparison for brands prioritising acquisition and performance reporting.
But a strong agency credentials presentation doesn’t replace a social-specific proposal.
What to ask before hiring: Can you show a paid social campaign from our industry with the media budget, qualified conversions, creative testing process and attribution method disclosed?
Contact: First Page Digital · +65 6270 2193
5. KPI Media — Performance Advertising and B2B Lead Generation
Best for: B2B companies, education providers and businesses prioritising measurable paid social results.
Pricing: Custom quotation.
Website: KPI Media
KPI Media focuses on performance advertising across channels including Meta, LinkedIn, TikTok, Google and programmatic media.
Its positioning differs from an organic social management agency.
The main emphasis is on campaign performance, lead acquisition and measurable outcomes rather than producing a fixed number of social posts.
Published campaign evidence
KPI Media publishes a named NUS Business School case study covering a three-month campaign for its Executive MSc in Management programme.
The agency reports:
| Metric | Agency-Reported Change |
|---|---|
| Meta cost per lead | Decreased 54.26% |
| LinkedIn cost per lead | Decreased 78.09% |
| Meta leads | Increased 113.63% |
| LinkedIn leads | Increased 128.12% |
The campaign also involved search advertising, so its overall outcomes shouldn’t all be attributed solely to social media.
The published figures are useful because they provide channel-specific measurements, but the complete underlying lead-quality records and advertising spend have not been independently audited.
Strengths and considerations
KPI Media is particularly relevant when leads and customer acquisition are the primary goals.
Its website also describes a performance guarantee involving a reduction of the monthly retainer if agreed KPIs aren’t achieved.
Buyers should inspect the written terms carefully, including the exact definition of the KPI, qualifying conditions and remedies.
What to ask before hiring: How will you distinguish a lead from a sales-qualified lead, and what happens if campaigns meet volume targets but fail to generate commercially valuable enquiries?
6. OOm — Social Media Management Within a Wider Marketing Programme
Best for: Singapore businesses seeking organic social media management alongside paid advertising, creative production and wider digital marketing services.
Pricing: Custom quotation.
Website: OOm Social Media Management
OOm is an established Singapore digital marketing agency founded in 2006.
Its services cover SEO, search advertising, social media management, paid social, content and website development.
Its social media management offering focuses on creating and managing content for platforms such as Facebook and Instagram.
Social media services
OOm publishes examples of social media creative work and motion graphics.
Its official portfolio includes material associated with iHome Solution, International Cancer Specialist and Cancer Prevention Society.
That gives prospective customers examples of the type of content the agency produces.
However, creative examples alone don’t establish how those posts affected enquiries or revenue.
Strengths and considerations
OOm may be suitable for businesses wanting one provider to handle social media alongside other digital marketing activities.
It is also relevant when the business needs regular creative support and account management rather than a single advertising campaign.
What to ask before hiring: What is the monthly content allowance, does it include original filming, how many rounds of revisions are available, and is paid advertising managed separately?
Contact: OOm · +65 6391 0930
7. Hashmeta — Social Media, Influencers and Xiaohongshu Marketing
Best for: Consumer brands, regional businesses and organisations interested in creator campaigns, Xiaohongshu and social commerce.
Pricing: Custom quotation.
Website: Hashmeta Social Media Marketing
Hashmeta provides social media marketing alongside content creation, social advertising, influencer marketing and wider digital services.
Its offering covers Facebook, Instagram, LinkedIn, TikTok, YouTube and Xiaohongshu-related activities.
The agency also operates within a broader marketing technology ecosystem associated with influencer discovery and campaign management.
Social media services
Hashmeta describes strategy, content creation, community management, paid advertising, monitoring and reporting.
Its regional positioning may appeal to brands marketing to multilingual or cross-border audiences.
This matters particularly for businesses targeting consumers who don’t use exactly the same social platforms as their Singapore domestic audience.
Published evidence and limitations
Hashmeta publishes promotional figures involving total managed spending, average ROAS and engagement improvements.
However, the reviewed service page does not establish enough consistent methodology to compare those aggregate claims directly against other agencies’ named campaigns.
A prospective customer should ask for a relevant case study with the reporting period, baseline and actual commercial outcomes.
Strengths and considerations
Hashmeta is worth investigating when influencer marketing, regional platforms or Xiaohongshu are important to the campaign.
Its service page still refers to PSG funding, although Singapore replaced the earlier grant schemes for new applications in September 2026.
That grant language should be verified rather than taken as confirmation of current eligibility.
What to ask before hiring: Which platforms will your team manage directly, who handles creators and approvals, and can you provide a current case study involving our target market?
8. X10 Media — Influencer Marketing and Regional Creator Campaigns
Best for: Brands looking to coordinate influencer and creator partnerships in Singapore and Southeast Asia.
Pricing: Custom quotation.
Website: X10 Media
X10 Media specialises in influencer marketing rather than conventional organic account management alone.
The agency was established in 2016 and expanded from Singapore into other Southeast Asian markets.
Its public material describes experience with TikTok, Instagram, YouTube, Facebook, Xiaohongshu and Lemon8.
Services and campaign experience
X10’s offering focuses on sourcing creators, coordinating campaigns and helping brands work with relevant influencer audiences.
Its website reports more than 1,000 influencer campaigns and lists relationships with brands including CapitaLand, Singtel, CASETiFY, OPPO, Nestlé and others.
These are agency-published relationships. They should not be interpreted as evidence that the same campaign type or results were delivered for every brand.
Strengths and considerations
X10 may be more appropriate than a conventional social media management company when your main requirement is launching creator-led campaigns.
But businesses should clarify whether campaign fees cover creator payments, usage rights, production and paid amplification.
Those costs can materially change the budget.
What to ask before hiring: How are influencers vetted, who owns the resulting content, what advertising rights are included, and how will the campaign be evaluated beyond reach and impressions?
9. Brew Interactive — Organic Social and B2B Marketing
Best for: B2B companies, education providers and businesses with longer customer buying cycles.
Pricing: Custom quotation.
Website: Brew Interactive Social Media Marketing
Brew Interactive offers social media marketing alongside content strategy, B2B marketing, lead generation, marketing automation and CRM-related services.
Its current social media service positioning emphasises organic content, audience relationships and consistent engagement.
This makes it relevant to businesses where customers require several interactions before making a purchase.
Social media services
Brew describes content calendars, visual content, community management, social videos and channel-specific strategy.
Its wider service portfolio also includes LinkedIn advertising, account-based marketing and marketing automation.
That combination may be useful for B2B companies trying to connect social content with a longer sales process.
Published evidence
Brew’s client case study library includes a NUS Business School example reporting that LinkedIn interactions tripled while Instagram engagement increased by 200%.
The agency also publishes wider marketing case studies, although those results shouldn’t be assumed to come exclusively from social media activities.
The campaign period, comparison baseline and commercial outcomes should be checked before using any figure as a benchmark.
Strengths and considerations
Brew Interactive is worth comparing when social media supports thought leadership, lead nurturing or professional credibility.
However, producing engagement on LinkedIn doesn’t automatically mean generating qualified pipeline.
What to ask before hiring: How will you connect content engagement with CRM activity, enquiries and eventual sales opportunities?
10. shakalakaa — Organic and Paid Social for F&B and Ecommerce
Best for: Consumer brands, restaurants, multi-outlet F&B businesses and ecommerce companies.
Pricing: Custom quotation.
Website: shakalakaa Social Media Marketing
shakalakaa offers social media management, short-form content, community engagement and paid social campaigns.
Its positioning focuses on connecting organic and paid activity rather than treating content creation and advertising as unrelated services.
This can be relevant for consumer brands that need regular content and a structured way to amplify useful creative.
shakalakaa publishes a dated Dickson Nasi Lemak social media case study.
The agency reports the following results between January 2025 and August 2026.
| Organic Social Metric | Starting Value | Reported Ending Value |
|---|---|---|
| Monthly organic impressions | 185,000 | 620,000 |
| Instagram followers | 4,200 | 18,600 |
| Monthly short-form video views | 45,000 | 210,000 |
| Average engagement rate | 2.8% | 8.4% |
The agency describes a regular publishing schedule, a short-form video programme and ongoing community management.
These are useful organic social metrics, although they don’t independently show how many additional restaurant purchases were generated.
Its separate Epitex Home paid social case study reports blended ROAS increasing from 1.4× to 3.8× across Meta and TikTok advertising.
Those are attributed advertising results rather than independently established incremental sales.
Strengths and considerations
shakalakaa is relevant when organic content, community management and paid social need to work together.
For F&B and ecommerce, a useful proposal should connect social activity with measurable outcomes such as visits, orders or repeat purchases where reliable measurement is possible.
What to ask before hiring: Which results came from organic content versus paid advertising, and how will you measure additional business activity rather than only reported platform conversions?
11. For The Love of Socials — Boutique Social Media Management for SMEs
Best for: Small businesses in hospitality, wellness and F&B seeking hands-on social media content management.
Published pricing: From S$1,800/month.
Website: For The Love of Socials
For The Love of Socials is a Singapore boutique social media agency specialising in strategy, content creation and account management.
It stands out in this comparison because it publishes detailed monthly packages.
That’s useful for smaller businesses that want to understand what a retainer actually buys before scheduling a consultation.
| Package | Monthly Price | Advertised Inclusions |
|---|---|---|
| Social Butterfly | S$1,800 | Instagram with Facebook repurposing, nine posts or Reels, nine stories, community management, reporting and limited filming |
| Busy Bee | S$2,500 | Instagram with Facebook and TikTok repurposing, twelve posts or Reels, twelve stories, additional production time and Google Business Profile management |
The agency specifies a minimum engagement of three months.
It also advertises separate social strategy and content creation sessions.
Paid advertising management is described as an additional service for existing clients.
Strengths and considerations
This may be a practical option for founders who need consistent posting, basic production support and ongoing social account management.
However, the scope should not be compared directly with a larger performance agency managing substantial advertising spend.
In particular, repurposing one piece of content across several platforms isn’t the same as producing distinct creative for each network.
What to ask before hiring: How much original content will be created, what is repurposed, how are revisions handled, and what happens after the minimum three-month period?
Contact: For The Love of Socials · hello@fortheloveofsocials.com
12. MediaPlus Digital — Paid Social Advertising and Conversion Reporting
Best for: SMEs seeking Facebook, Instagram, TikTok or LinkedIn advertising with campaign measurement.
Pricing: Custom quotation for the social advertising services reviewed.
Website: MediaPlus Digital Social Media Advertising
MediaPlus Digital offers social media advertising alongside other digital marketing and website services.
Its official social advertising page focuses on campaign planning, paid media execution and conversion reporting.
The agency describes using tracking tools such as Meta’s Conversions API and pixel-based event measurement.
Social media services
MediaPlus advertises Meta, TikTok and LinkedIn advertising.
Its service information also discusses audience targeting, creative development, campaign optimisation and reporting.
These capabilities may appeal to businesses trying to improve lead generation or ecommerce performance.
Published evidence and limitations
MediaPlus describes reporting dashboards and campaign processes, but a named, independently verifiable social advertising outcome with complete baseline data was not established from the reviewed official page.
This doesn’t mean the agency lacks relevant experience. It means buyers should request supporting campaign information before comparing performance claims.
Strengths and considerations
MediaPlus is worth evaluating for businesses focused on paid social rather than solely organic publishing.
Its website also includes legacy PSG-related grant language, which should be checked against the current EDGE framework before being used in a purchasing decision.
What to ask before hiring: What is included in the management fee, what advertising budget is recommended, how will leads or sales be verified, and can we inspect our own campaign data?
What We Found About Singapore Social Media Agency Transparency
The agencies reviewed offer a wide range of services, but they don’t all disclose comparable pricing, campaign results or methodologies.
This makes it difficult to judge them using one overall performance score.
Four observations are particularly important.
Some agencies specialise in content production and account management.
Others primarily operate advertising campaigns.
A full-service provider may do both, but buyers should still ask how the work is separated.
For example, a proposal could include twelve organic posts and S$2,000 in Meta advertising spend. Those activities should have distinct responsibilities, deliverables and performance measures.
Finding 2: A named case study is more useful than a client logo
Several agencies publish impressive client lists.
That’s a useful indication of relationships, but it doesn’t always establish which service was delivered or what happened as a result.
A named case study should ideally include:
- The original problem and intended outcome.
- The campaign dates and channels.
- The work completed.
- The baseline measurement.
- The reported result and data source.
- Any material limitations or factors affecting interpretation.
For example, KPI Media’s NUS Business School case provides percentage changes in Meta and LinkedIn cost per lead. shakalakaa’s Dickson Nasi Lemak case provides before-and-after organic social metrics.
Those examples are easier to examine than an unsupported claim of better engagement.
The published S$1,800 package from For The Love of Socials provides a defined amount of content and management.
A performance advertising retainer may instead cover account setup, tracking, creative testing, optimisation and reporting.
Neither is automatically better.
But comparing the two on monthly fee alone would be misleading.
Finding 4: Reviews don’t always relate to the service you’re buying
An established agency may have reviews from SEO, web design, training, paid search and social media customers.
Those experiences aren’t interchangeable.
A positive review about website delivery doesn’t prove that the agency performs well in TikTok content creation or Meta campaign optimisation.
Our recommendation: Request recent references from customers who purchased the type of social media service you’re considering.
How Much Do Social Media Agencies Cost in Singapore?
Social media agency pricing depends on how much work is being outsourced.
A business requiring eight monthly Instagram posts will need a different budget from a company running several advertising channels, regular filming sessions, influencer campaigns and community management.
Published prices and budgeting considerations
| Agency or Pricing Reference | Published Price | Important Consideration |
|---|---|---|
| For The Love of Socials — Social Butterfly | S$1,800/month | Nine posts/Reels and nine stories; minimum three months |
| For The Love of Socials — Busy Bee | S$2,500/month | Twelve posts/Reels and twelve stories; minimum three months |
| MediaOne homepage entry offer | From $180/month | Scope and currency need confirmation; dedicated service is custom-quoted |
| MediaOne managed social media campaigns | Custom quotation | Pricing depends on platforms, creative, advertising and campaign complexity |
| First Page Digital | Not established for a comparable social-only package | Request a social-specific proposal |
| KPI Media | Custom quotation | Confirm managed channels and contractual KPI terms |
| OOm | Custom quotation | Confirm content, production and advertising scope |
| Hashmeta | Custom quotation | Clarify influencer and regional campaign costs |
| We Are Social | Custom quotation | Clarify production, media distribution and market coverage |
| GOODSTUPH | Custom quotation | Clarify strategy and creative production deliverables |
| X10 Media | Custom quotation | Separate creator payments, campaign fees and content rights |
| Brew Interactive | Custom quotation | Clarify organic content, paid distribution and CRM integration |
| shakalakaa | Custom quotation | Separate organic management, creative production and paid media |
| MediaPlus Digital | Custom quotation | Confirm paid media fees and reporting arrangements |
Reviewed in November 2026. The prices shown are not standardised service packages. Advertising spend, GST, creator compensation, production and other fees may be additional.
What should a Singapore business budget?
For initial planning, it helps to separate three different levels of scope.
| Illustrative Monthly Agency Budget | Possible Scope | Main Consideration |
|---|---|---|
| S$1,000–S$2,500 | Basic content management or limited-platform support | Check how much original production is included |
| S$2,500–S$5,000 | Broader content, community management and creative production | Confirm filming, revision and platform responsibilities |
| S$5,000–S$10,000+ | More extensive social programmes, paid management or multiple campaigns | Check whether media spend and production are separate |
These are suggested budgeting ranges, not independently established Singapore market averages. Actual quotations can fall outside them.
Don’t confuse agency fees with advertising spend
Suppose a business receives the following monthly proposal:
| Expense | Illustrative Monthly Amount |
|---|---|
| Social media management | S$2,500 |
| Paid social advertising spend | S$3,000 |
| Additional short-form video production | S$1,200 |
| Influencer or creator fees | S$800 |
| Total | S$7,500 |
The agency management fee is S$2,500, but the overall programme costs S$7,500 before any additional charges or GST.
A business evaluating the proposal should understand which services are included, which payments go directly to advertising platforms or creators, and who owns the resulting content.
For a deeper explanation of budgeting and agency retainers, read our social media marketing consultancy guide.
Can You Use the EDGE Grant for Social Media Marketing?
Government support may be relevant to some Singapore businesses, but an ordinary social media management contract isn’t automatically grant-eligible.
The EDGE Grant was launched on 30 September 2026, replacing the earlier PSG, EDG and MRA schemes for new applications.
According to Enterprise Singapore, the general support levels can reach up to 50% of eligible costs for SMEs and 30% for non-SMEs, with higher rates available for certain qualifying activities.
However, those percentages don’t mean that a company can claim half the cost of any social media agency retainer.
Eligibility depends on the approved activity, specific solution and applicant.
Some agency websites still display older PSG grant wording. Treat those statements as a reason to verify the offer, not as confirmation of current support.
Before signing, ask whether the exact proposed package is covered by a current approved activity, when an application must be submitted, and which expenses are eligible.
Organic Social Media vs Paid Social: Which Should Your Agency Prioritise?
This depends on the role social media plays in your business.
Organic content can help customers understand a business, see its products in use and develop familiarity with the brand.
This is valuable for businesses relying on recommendations, repeat purchases, reputation or ongoing audience relationships.
For example, an F&B company may use Reels to showcase its dishes and community content to encourage people to visit.
However, organic reach doesn’t guarantee that every follower will see every post.
Paid advertising allows a brand to allocate budget toward defined audiences, placements and campaign objectives.
It can be useful for lead generation, product launches and ecommerce campaigns.
But paid reach doesn’t automatically mean profitable demand.
Creative quality, targeting, landing pages and conversion tracking still matter.
Combine both when the strategy justifies it
Organic content and paid advertising can complement each other.
A business might identify product demonstrations that audiences respond to organically, then test suitable concepts through paid campaigns.
However, successful organic engagement does not guarantee that the same creative will be profitable when used for advertising.
Our social media marketing guide for Singapore businesses explains how to connect channel selection, content and advertising to business objectives.
What Should a Social Media Agency Deliver in the First 90 Days?
A good engagement should have clear responsibilities and a practical plan.
Days 1–30: Audit, strategy and baseline
The agency should examine your existing social accounts, content performance, competitors, target audience and customer journey.
It should then establish which platforms to prioritise, what kind of content is required, and how results will be measured.
By the end of the first month, you should have an agreed content and campaign plan, clear approvals, and defined reporting metrics.
Days 31–60: Production and campaign execution
The agency should produce and publish content according to the agreed scope.
For paid social, this may include campaign setup, conversion tracking, creative testing and audience optimisation.
For organic work, it may include regular publishing, community management and responding to audience questions.
The important point is that work should be documented.
A client shouldn’t need to ask what was completed each month.
Days 61–90: Review and refine
By this stage, the agency should be able to explain which creative formats, topics and campaigns are generating useful responses.
For paid social, it should review advertising costs and relevant conversion outcomes.
For organic social, it should identify changes in engagement, reach, audience behaviour and meaningful interactions.
Ninety days isn’t a guarantee of higher sales, followers or profitability.
But it is a reasonable period for evaluating the agency’s working process, delivery reliability and early campaign evidence.
How to Measure Social Media Agency Performance
The right metrics depend on the campaign objective.
| Objective | Primary Metrics | What Not to Confuse With Success |
|---|---|---|
| Brand awareness | Relevant reach, video views, exposure quality | Impressions alone |
| Community building | Meaningful engagement, responses, retention | Raw follower count |
| Website traffic | Qualified social sessions and website actions | Clicks without engagement |
| Lead generation | Qualified leads, cost per qualified lead, appointments | Cheap form submissions |
| Ecommerce sales | Orders, contribution margin, acquisition cost | Platform-attributed ROAS alone |
| Influencer marketing | Deliverables, qualified reach, usage rights, business outcomes | Creator follower count |
| Customer service | Response time, resolution quality, escalation rate | Automated replies alone |
A useful calculation: cost per qualified lead
Suppose a company spends S$2,000 on social media management and S$3,000 on advertising.
The programme produces 100 leads, but only 40 meet the business’s qualification criteria.
The total monthly cost is S$5,000.
Cost per qualified lead = S$5,000 ÷ 40 = S$125
The business shouldn’t report a true qualified-lead cost of S$50 simply because 100 forms were submitted.
This is a hypothetical example, not an agency case study.
It shows why reporting definitions matter.
Also remember that an advertising platform attributing a sale to a campaign doesn’t necessarily prove the campaign caused an additional sale.
How to Choose the Best Social Media Agency in Singapore
Before approaching agencies, decide what you want social media to accomplish.
Then give each shortlisted provider the same brief.
1. Check its actual specialisation
Some agencies focus on organic content. Others specialise in paid social, creator partnerships or large creative campaigns.
Ask what percentage of the proposed work will be performed by the team itself and whether any responsibilities are subcontracted.
2. Request comparable case studies
Choose evidence relevant to your industry, campaign type and budget.
A regional brand campaign generating millions of video views isn’t automatically a useful benchmark for a local clinic seeking booked consultations.
3. Understand the content allowance
Ask how many original assets are included and how many are adaptations of existing work.
For example, one video resized for Instagram, TikTok and Facebook may count as three published posts but still be one original creative asset.
4. Inspect the approval workflow
Confirm who prepares the calendar, who approves content and how urgent changes are handled.
This is particularly important for brands with compliance requirements or frequent promotional updates.
5. Confirm account ownership
Your business should retain appropriate ownership and administrative access to its social accounts, advertising assets and analytics.
The agency should receive the permissions needed to perform its work without unnecessarily restricting your access.
6. Compare reporting methods
Ask for a sample monthly report.
Look for clearly defined metrics, actual data sources, completed work and recommendations.
A reporting dashboard that looks impressive but doesn’t help you make decisions has limited value.
7. Compare total cost and contract terms
Request a written breakdown of management fees, production, media spend, creator payments, setup costs and GST.
Confirm the minimum term, cancellation conditions, content ownership and handover arrangements.
The Social Media Agency Selection Scorecard
Here’s a practical framework for comparing agencies consistently.
| Evaluation Criterion | Suggested Weight | What to Evaluate |
|---|---|---|
| Fit with business objectives | 25% | Services and channels match the actual problem |
| Relevant campaign evidence | 20% | Named examples with clear metrics and limitations |
| Creative and content execution | 15% | Quality, originality and production capacity |
| Measurement and reporting | 15% | Meaningful metrics, accessible data and actionable reporting |
| Communication and workflow | 10% | Timelines, approvals, responsiveness and accountability |
| Pricing and contract clarity | 10% | Itemised fees, rights and exit terms |
| Relevant industry experience | 5% | Understanding of the customer’s market and requirements |
Score each criterion from 1 to 5 based on evidence from proposals, case studies and discussions.
Where information is missing, mark it not evaluated rather than guessing.
These weights are an editorial buying framework, not an independently validated agency-ranking model.
The purpose is to make the decision transparent, not to generate an artificial winner.
Singapore Social Media Marketing Compliance: What Agencies Must Understand
Social media marketing creates responsibilities beyond creative production.
For sponsored content and influencer partnerships, businesses need to consider disclosure rules.
Singapore’s Advertising Standards Authority guidelines address commercial relationships and marketing communications on social platforms.
If a creator receives compensation or other incentives to promote a product, applicable sponsorship disclosures may be necessary.
Brands should also consider the rules governing their industries.
A healthcare or financial services business may have additional restrictions on claims, testimonials, promotions or advertising content.
For lead generation, personal data collected through forms, messages and connected systems must be handled appropriately under applicable Singapore privacy requirements.
Before engaging an agency, clarify who reviews content, approves advertising claims, handles personal data, manages access and responds to complaints.
An agency’s platform expertise doesn’t eliminate the client’s compliance responsibilities.
Our Research Methodology
This comparison draws on official service pages, portfolios, publicly described campaigns, package details and provider documentation reviewed in November 2026.
We considered five areas:
- Service scope: What kinds of social media work the agency publicly offers.
- Business suitability: Which industries, objectives and campaign types align with its documented capabilities.
- Published evidence: Named campaigns, client examples or visible creative work.
- Pricing transparency: Whether a buyer can understand the fee structure before requesting a proposal.
- Evaluation limitations: What is not established in the public material.
We did not conduct identical campaigns with all twelve agencies or independently audit their accounts.
Likewise, a named client relationship doesn’t establish that the agency delivered every service described on its website.
The article is intended to help businesses prepare a shortlist and ask better questions.
Selected sources reviewed
| Agency | Official Source |
|---|---|
| MediaOne | Social Media Marketing Services |
| We Are Social | Singapore Website and Campaign Portfolio |
| GOODSTUPH | Agency Website |
| First Page Digital | Singapore Website |
| KPI Media | NUS Business School Case Study |
| OOm | Social Media Management Services |
| Hashmeta | Social Media Marketing Services |
| X10 Media | Agency Profile |
| Brew Interactive | Social Media Services |
| shakalakaa | Dickson Nasi Lemak Case Study |
| For The Love of Socials | Published Service Packages |
| MediaPlus Digital | Social Media Advertising Services |
These links are selected primary sources, not a complete independent performance audit.
Common Social Media Agency Red Flags
No agency can guarantee that every video or post will go viral.
Be cautious about promises of specific view counts without a clear explanation of the underlying commitments.
Reporting only likes and followers
Engagement metrics can be useful, but they should be interpreted according to campaign objectives.
A lead generation programme needs stronger commercial measurement than follower growth alone.
Unclear content ownership
Your agreement should explain whether you may reuse, edit and promote the content after the contract ends.
This becomes especially important for creator-generated assets.
Paid advertising without account access
You should have appropriate access to inspect spending, campaign performance and account changes.
Unexplained charges
Ask whether filming, revisions, video editing, advertising spend, community management and influencer payments are included.
No named delivery team
An impressive sales presentation isn’t enough.
Ask who will manage your accounts and how responsibilities are divided.
An SEO success story doesn’t automatically establish expertise in TikTok content production.
Make sure the evidence matches what you’re buying.
Which Social Media Agency Should You Choose?
There isn’t one social media agency that’s right for every Singapore business.
If you want social media connected to wider digital marketing and conversion measurement, compare MediaOne, First Page Digital and OOm.
If your primary objective is paid social acquisition, KPI Media and MediaPlus Digital are also worth investigating.
For large creative campaigns and culturally relevant content, We Are Social and GOODSTUPH offer a different approach.
Brands prioritising creators or regional social platforms may find X10 Media and Hashmeta relevant.
For F&B and ecommerce, shakalakaa publishes specific examples of its organic and paid social work. For smaller businesses wanting clearly priced ongoing content management, For The Love of Socials provides unusually transparent package details.
Brew Interactive is another useful comparison for B2B organisations focused on content, professional engagement and longer customer journeys.
The best way to make your final decision is to give two or three shortlisted agencies the same requirements.
Ask each to identify the real problem, propose a realistic plan, explain the costs and show how progress will be measured.
Don’t choose purely because an agency has the largest follower count, the most impressive client logos or the longest list of services.
Choose a partner whose work, reporting and commercial responsibilities fit your business.
Not Sure What Your Social Media Marketing Actually Needs?
Before committing to a retainer, identify where your social media programme is falling short.
You might have enough content but not enough relevant reach. You might be generating views but struggling to convert interest into enquiries. Or your paid campaigns may be producing leads without enough information about their quality.
MediaOne helps businesses assess their social media strategy, content, advertising and conversion measurement to identify which improvements are worth prioritising.
The objective isn’t simply to publish more content or spend more on advertisements.
It’s to build a social media programme that contributes to your wider business goals.
Explore MediaOne’s Social Media Marketing Services
Final Recommendation
Singapore offers social media agencies with very different capabilities, from boutique content specialists to regional creative networks and performance advertising teams.
That’s good for businesses, but it makes choosing harder.
A company with an underperforming Instagram account may need consistent creative and community management.
A company spending heavily on Meta Ads may need better conversion tracking, creative testing and lead qualification.
A regional brand may need a strategic team capable of coordinating social campaigns across several audiences and markets.
Those are not the same problem.
The best social media agency in Singapore is the one that can explain what your business actually needs, show relevant evidence, deliver the agreed work and make the results understandable.
Start with that standard.
The shortlist becomes much easier.
Frequently Asked Questions
The best choice depends on your objectives. MediaOne, First Page Digital and OOm offer social services alongside wider digital marketing. We Are Social and GOODSTUPH focus on social-first creative work, while KPI Media is relevant to paid acquisition. Specialist providers may be better suited to influencer programmes, F&B content or smaller organic accounts.
Costs vary by services, platforms and production requirements. For The Love of Socials publicly advertises ongoing management from S$1,800/month. Many larger agencies provide custom quotations. Always distinguish management fees from advertising spend and other charges.
An agency may provide strategy, content production, account management, community engagement, paid advertising, creator coordination, analytics and reporting. The exact services depend on the contract.
In-house management may be appropriate when your business needs frequent content approvals, customer responses and close internal coordination. An agency may be useful when specialist skills or production capacity are missing. Compare the full cost and operational needs of both arrangements.
Neither is universally better. Organic content can build familiarity and community, while paid social provides controlled distribution and campaign targeting. Many businesses benefit from using both for clearly defined objectives.
Which agencies are best for TikTok marketing in Singapore?
We Are Social, shakalakaa, Hashmeta, X10 Media and other providers offer relevant short-form content, influencer or TikTok-related capabilities. Compare actual campaign evidence and content production requirements before selecting one.
Brew Interactive, KPI Media and MediaOne are worth investigating for B2B requirements involving LinkedIn, lead generation, content and reporting. The right choice depends on the buyer journey and how social activity connects with sales.
Some advertising campaigns can produce measurable activity within weeks, while organic audience development may take longer. A 90-day initial period can help evaluate content delivery, campaign setup and early trends, but results are not guaranteed.
Not always. Many agencies charge a management fee separately from the money paid to Meta, TikTok, LinkedIn or other platforms. Ask for an itemised quotation.
Some approved business activities may qualify for EDGE support, but a routine social media retainer isn’t automatically eligible. Confirm the exact activity and funding conditions with Enterprise Singapore before signing.
Ask about monthly deliverables, original content production, revisions, platform access, advertising spend, approvals, reporting, intellectual property, licensing, cancellation terms and the people responsible for your account.
Agree on metrics relevant to your objective before the engagement starts. Review completed work, content quality, meaningful engagement, qualified enquiries, sales activity and the reporting evidence behind claimed improvements.
