At MediaOne, we believe that true digital leadership must go hand in hand with environmental and social responsibility.
As Singapore’s leading independent digital marketing agency, we serve not only global brands but also the communities in which we operate. Our daily work influences consumer behaviour, business decisions, and the way people engage with the digital world. With that influence comes responsibility.
Sustainability is not an afterthought. It’s integrated into how we run our business—whether it’s operating a near-paperless office, choosing partners who uphold green values, designing low-energy websites, or embracing remote-first collaboration that cuts down on carbon-intensive commuting. We’ve also embedded principles of digital responsibility into how we protect data, ensure accessibility, and support inclusive content.
This inaugural Sustainability & ESG Impact Report 2024 marks a milestone. It’s our first formal step in aligning with international frameworks like GRI and TCFD to measure and communicate our progress. But more importantly, it’s a public commitment—to our clients, our partners, our employees, and the wider community—that we will continue to pursue growth not just in clicks and conversions, but in conscience and care.
We recognise we still have much to do. But we’re moving decisively in the right direction—with transparency, ambition, and the firm belief that good business and sustainable practices are not mutually exclusive.
Tom Koh
Chief Executive Officer
MediaOne Digital
About MediaOne
MediaOne is Singapore’s foremost independent digital marketing consultancy, with a proven track record of helping businesses grow through ethical, data-driven and performance-focused strategies. Since our founding in 2009, we’ve evolved into a full-service agency serving clients across Singapore, Southeast Asia, Australia, Europe, and beyond.
Our core services span Search Engine Optimisation (SEO), Search and Social Advertising, Content Marketing, Programmatic Advertising, Conversion Rate Optimisation, and AI-driven marketing automation. We work with SMEs, multinational corporations, government agencies, and non-profits, including renowned names such as Dior, Canon, Singtel, Enterprise Singapore, WWF, and Cambridge University.
MediaOne operates with a strong digital-first, remote-capable footprint. With team members across Singapore, Malaysia, the Philippines and Indonesia, we run largely paperless operations and manage 95% of our client interactions, campaign executions and internal workflows entirely online. This decentralised, cloud-based approach significantly reduces our environmental impact while allowing us to scale sustainably.
As of 2025, MediaOne has helped more than 2,000 businesses grow their digital presence while maintaining a commitment to transparency, trust, and long-term value. We are also proud recipients of 11 international and regional awards recognising our leadership in SEO innovation, AI marketing, and digital strategy.
At MediaOne, sustainability is not a side initiative—it is guided from the top and embedded across all levels of our operations.
Our ESG efforts are overseen by a dedicated Sustainability & Digital Responsibility Taskforce, chaired by our CEO, Tom Koh, and supported by senior leadership from key departments: Marketing, Operations, Technology, and HR. This taskforce meets quarterly to review progress on our sustainability goals, evaluate risks and opportunities, and identify areas for improvement.
The governance structure is as follows:
Chair
Tom Koh – Chief Executive Officer
Leads overall ESG strategy, sets organisational priorities, and ensures alignment with stakeholder expectations and international standards.
Core Members
Advisory
External consultants may be brought in to guide on specific ESG areas such as sustainability certifications, GRI alignment, or climate risk reporting.
This team is accountable for reporting annually on MediaOne’s sustainability progress, including GRI-referenced disclosures and updates in alignment with TCFD guidelines. The taskforce also ensures that all internal policies—from employee onboarding to supplier engagement—reflect our sustainability objectives.
Through this top-down leadership model, we aim to continuously embed responsibility, resilience and environmental consciousness into the heart of our digital business.
MediaOne’s environmental approach centres on reducing the carbon footprint of our operations, digital infrastructure, and day-to-day workflows. While we operate in the digital space, we recognise that data transmission, hosting, and even marketing activities carry an environmental cost. Our goal is to minimise that impact without compromising performance or innovation.
Green Office Policies
We maintain a remote-first workforce, with over 90% of our team working from home or flexible locations across Singapore and the region. This drastically reduces commuting emissions, office energy consumption, and physical resource use.
Where office presence is necessary, our workplace follows strict energy-saving protocols. All lighting, air-conditioning and equipment are automated or restricted by usage hours, and set to energy-efficient levels. We’ve eliminated all non-essential printing and shifted entirely to digital documentation, collaboration and approvals. Recyclables are properly sorted and managed, and we discourage single-use disposables within our premises.
Paperless Workflows
Internally, MediaOne functions with digital project management tools (ClickUp, Notion), cloud storage (Google Workspace), e-signatures (DocuSign) and online accounting platforms. All HR, procurement, and client servicing processes are 100% paperless.
Eco-Certified Tools and Platforms
We partner with vendors who demonstrate strong environmental credentials. Our primary website and client hosting are run on data centres certified for energy efficiency, such as Google Cloud and AWS, which have committed to 100% renewable energy sourcing.
Our content delivery networks (CDNs), caching systems and AI platforms are selected not just for speed, but for carbon-conscious architecture, low-latency routing, and green computing commitments. We are also exploring the use of carbon-aware developer tools to optimise for cleaner energy use based on time and location.
Audits and Carbon Reduction Initiatives
In 2023, MediaOne initiated a self-assessment of its digital carbon footprint using tools aligned with the Greenhouse Gas Protocol (GHGP) and the Website Carbon Calculator methodology. As a result, we began optimising high-traffic landing pages for lighter load times, reducing unnecessary scripts, and compressing media assets across our sites.
We are currently evaluating partnerships with third-party ESG consultants to formalise our carbon accounting and benchmark our emissions against international frameworks. We aim to publish our first Scope 2 emissions estimate by end-2025 and are exploring options for offsetting and future ISO 14001 certification.
Our commitment is clear: operate lean, digital-first, and low-impact—setting the standard for sustainable digital marketing in Asia.
As a digital-first company, MediaOne’s exposure to direct environmental risks is relatively low. However, we acknowledge that climate-related developments—particularly in regulation, infrastructure, and client expectations—can affect our cost structure, operations, and long-term competitiveness. Our disclosure here follows the recommendations of the Task Force on Climate-related Financial Disclosures (TCFD).
Identified Climate-Related Risks
Regulatory and Cost Risks
With increasing government emphasis on sustainability and the potential introduction of carbon taxes, green procurement requirements, and ESG-linked reporting obligations, MediaOne anticipates rising compliance costs over the medium term. Vendors and clients, especially in the public sector, are already factoring in emissions accountability when selecting service providers.
Technology and Infrastructure Risks
Rising energy costs and stricter sustainability standards on digital infrastructure may impact hosting fees, API integrations, and cloud service partnerships. Some data centres may be forced to shift location or pricing based on emissions targets, potentially affecting uptime or cost.
Reputational Risks
There is growing public scrutiny on the environmental footprint of digital marketing, from server emissions to data bloat. Clients increasingly demand that agencies walk the talk—demonstrating eco-consciousness in both internal operations and outward campaigns.
Digital Resilience Strategy
MediaOne maintains a Business Continuity Plan (BCP) and disaster recovery framework for all mission-critical systems, including website infrastructure, cloud storage, project management, and financial tools. These systems are redundantly backed up on secure, geo-distributed servers powered by cloud providers with strong green commitments (e.g. Google Cloud, AWS).
We conduct annual internal stress-testing of our digital infrastructure and ensure that all remote staff can remain productive under adverse weather events, power disruptions, or third-party system outages. A 24-hour recovery window is maintained for all key business services.
Our commitment to cloud-first, paperless, and decentralised operations also means we are inherently more resilient to climate-induced physical disruptions compared to traditional brick-and-mortar businesses.
Sustainability’s Impact on Financial and Operational Strategy
We treat sustainability not as a cost centre but as an investment in long-term efficiency and relevance.
Operationally, our digital-first structure lowers utilities, travel, and physical waste. By adopting green hosting and resource-optimised content production, we also improve performance and SEO—translating to better marketing outcomes for clients and leaner use of bandwidth and storage.
Financially, we allocate part of our annual IT and marketing budgets to ESG-related enhancements. This includes digital carbon audits, accessibility features, and staff training on sustainable digital practices. As ESG expectations become baseline for vendor selection, our early commitment positions us as a preferred partner for corporates, MNCs, and government agencies.
We view ESG maturity as a strategic differentiator that aligns with stakeholder demands, attracts talent, and reduces exposure to future carbon-related costs. Our intent is not just to comply, but to lead.
As of 2025, MediaOne has not yet obtained formal environmental sustainability certifications. However, we recognise the growing importance of certified frameworks in demonstrating accountability, credibility, and alignment with international standards.
We are actively preparing for certification under the Eco-Office Programme, administered by the Singapore Environment Council, and have begun internal audits of our office practices, digital operations, and procurement policies to support this application.
In parallel, we are evaluating the feasibility of achieving ISO 14001: Environmental Management Systems certification within the next 12–18 months. This will be a key milestone in our broader ESG roadmap, and we are engaging external advisors to align our practices with the requirements of ISO 14001 and similar internationally recognised standards.
Our approach is to pursue certifications not for compliance alone, but as a framework to institutionalise sustainability across all business functions—from campaign strategy to vendor selection, from office culture to IT infrastructure.
This public commitment reflects our intent to not only meet but exceed the expectations of our clients, employees, and the industries we serve.
MediaOne’s sustainability performance is tracked across key operational, social, and governance indicators aligned with the Global Reporting Initiative (GRI) standards. While this is our first formal report, we have begun to build internal processes and data collection mechanisms to support consistent, transparent reporting moving forward.
Resource Consumption
Electricity: MediaOne operates with a decentralised, remote-first model, which significantly reduces the energy burden of a traditional office. Our physical office serves primarily as a shared, hot-desking space with low occupancy. We track electricity usage monthly and aim to establish a baseline carbon footprint in 2025 to support reduction goals.
Paper: 100% of client communications, internal documentation, HR, and invoicing are done digitally. Paper usage is negligible and primarily limited to marketing materials at physical events, which are now printed on demand using FSC-certified stock where possible.
Travel: Domestic and overseas travel is kept to a minimum, with client meetings and training sessions conducted virtually by default. Air travel is limited to essential business engagements and is being tracked for future offset planning.
Workforce Diversity and Inclusion Metrics
As of 2025, MediaOne’s team comprises over 50 staff members across Singapore, Malaysia, the Philippines, and Indonesia.
Cybersecurity and Data Protection Protocols
In line with GRI 418 (Customer Privacy), MediaOne enforces robust data protection measures across all platforms and workflows.
Ethical Marketing and Advertising Practices
Aligned with GRI 417 (Marketing and Labelling), MediaOne maintains ethical standards in all campaigns.
These metrics form the foundation of our ESG strategy, and we are building an internal dashboard to track progress and ensure our commitments translate into measurable outcomes. This report is a first step towards establishing a GRI-aligned reporting cadence, with future reports aiming for greater depth, benchmarking, and assurance.
In 2024, MediaOne was appointed to manage the social media presence of Singapore Pools, Singapore’s sole legal gaming operator, with the core aim of strengthening its image as a responsible and community-driven organisation.
Sustainability-Relevant Focus Areas:
Results:
Through this engagement, MediaOne demonstrated how digital marketing can not only support branding and engagement goals but also play a strategic role in advancing social sustainability and responsible communication. This project reflects our growing portfolio of green and purpose-driven marketing campaigns.
GRI Index Table
The following table maps the key sections of this report to the corresponding Global Reporting Initiative (GRI) standards:
GRI Standard Topic | Disclosure Reference | MediaOne Report Section |
GRI 102: General Disclosures | 102-14 CEO’s Statement | CEO’s Foreword |
GRI 302: Energy | 302-1 Energy consumption within the organisation | Environmental Practices |
GRI 305: Emissions | 305-1 Direct (Scope 1) GHG emissions | Environmental Practices (future tracking) |
GRI 305: Emissions | 305-2 Energy indirect (Scope 2) GHG emissions | Environmental Practices (future estimate by 2025) |
GRI 401: Employment | 401-1 New employee hires and turnover | Workforce Metrics (Diversity noted) |
GRI 405: Diversity and Equal Opportunity | 405-1 Diversity of governance bodies & employees | Sustainability Metrics and Reporting |
GRI 417: Marketing and Labelling | 417-1 Marketing compliance | Ethical Marketing and Advertising Practices |
GRI 418: Customer Privacy | 418-1 Substantiated complaints | Cybersecurity and Data Protection Protocols |
GRI 102: Stakeholder Engagement | 102-43 Approach to stakeholder engagement | Sustainability Governance / Reference Projects |
GRI 201: Economic Performance | 201-2 Financial implications of climate change | Climate Risk Disclosure (TCFD-aligned) |
Note: This table reflects partial alignment as MediaOne moves toward full GRI compliance in future reports.
Contact Details for Further ESG Information
For enquiries, feedback or collaborations related to MediaOne’s sustainability and ESG initiatives, please contact:
June Goh
Chief Operations Officer & ESG Taskforce Member
Email: sustainability@mediaone.co
Phone: +65 6965 7008
Website: https://mediaonemarketing.com.sg
Links to Related MediaOne Pages or Blog Content
To learn more about our sustainable practices and ESG-related insights:
We are continuously updating our resources to reflect our evolving ESG journey.
