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BEAUTIFUL & AFFORDABLE
WEBSITES

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BEAUTIFUL & AFFORDABLE

WEBSITES

Well-Designed & High Converting

At MediaOne, we believe that a customised, stand-out design can mean the difference between a successful business and an also-ran. Connecting with your visitors by way of a well-designed and interactive website is no mean feat – especially when you are trying to balance form and function. That is where MediaOne’s 10 years in web design/development comes in.

WHAT DIFFERENTIATES US FROM OUR COMPETITORS?

Ever wondered why your business isn’t getting noticed online? Chances are your website was not well planned and executed, which is why it is not performing on Google. These errors may include (but are not limited to):

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Bad Page Loading Speed

due to excessive amount of images, scripts and bad web hosting setup

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Bad Navigation

which banishes key pages + keywords to search engine oblivion

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Bad SEO Optimisation

top corporations turn to MediaOne to do this where 99% of designers fail

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Bad UX UI CX

most designers just “plug in” design and content without regard to usability

Then look no further. You Need MediaOne

COMPLETE CUSTOMIZATION

We believe our clients should have the power to adjust content, create marketing tests and take advantage of fast-moving market trends without being delayed or pushed beyond your budget. With MediaOne – you will never again get held hostage by an uncooperative, expensive web designer who puts your needs last.

RESPONSIVE ON 100%
OF DEVICES

Robust design that can be scaled to different platforms and devices

COMPLETE CUSTOMIZATION

Fully customizable website to fit your marketing strategy and business needs

SEARCH ENGINE OPTIMIZATION

Increase your visibility online with our tools that will help your marketing strategy.

GOOGLE ANALYTICS TRACKING

Google Analytics allow you to discern who is your vital target audience for your business.

SOCIAL MEDIA INTEGRATION

Generate leads and increases conversion for your business strategy.

UNLIMITED SUPPORT

Giving you as much support as you wish so that you experience low downtime for your business.

THE MEDIAONE WEB DESIGN JOURNEY

1

Research on client’s market, how it operates + best practices

2

Custom recommendations based on company’s primary objectives

3

Website design + development conceptualisation

4

Drafts and mockups with online transparent approval processes

5

Design creation including full integration of SEO elements

6

Testing on private server for UX and UI to launch it right after!

Some MediaOne Clients & Awards

Just Some Works We've Done So Far

With years of experience working with MNCs, SMEs, government corporations and more than 2000 clients over the past 10+ years, MediaOne has the experience to create stunning designs for different industries, different functionalities, different budgets for different objectives. We pride ourselves for unparalleled FORM + FUNCTION + FLAIR.

CONTACT US NOW

You Deserve A Better Website

Our Clients' Say

Ng Pei Xiu, Retail Marketing ExecutiveCapitaland
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"They were very helpful and knowledgeable on what they do!"
Paul Ho, MDiCompareLoan
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“We find them very honest and very knowledgeable. MediaOne is our partner in our success!"
Keith WongSL Clinic
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“Undoubtedly one of the best digital marketing agencies in Singapore! Bravo!”
Gian YapProctor & Gamble
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"The results of the digital campaign we ran with MediaOne was fantastic!"
Wilson LeongNoel Gifts International
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“Rest assured you are in good hands!”
Casey Angus, Director of MarketingHotel Intercontinental
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"The experience has always been professional, the team highly accommodating and the output extremely valuable to my organisation."
Eric Teo, E-Commerce Marketing ManagerPrince Landscape
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“Min's level of expertise and dedication is second to none, with her in-depth knowledge, our SEM festive campaign broke sales record with the her advise on our marketing promotion."
Darien Koh, Marketing ManagerSupermec
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“MediaOne has delivered and exceeded on their promises!”
Dr Luke HoAgape Chiropractic Clinic
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"They are very responsive, professional, and they get the job done well. Definitely consider them if you’re looking for a digital company."
Linda Wee, Director3R Medical
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“3R Medical strongly recommends MediaOne as the trusted digital marketing agency for your business."
Brian KohNational Galleries
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”Would definitely recommend their services for any digital marketing efforts related to the Google ecosystem.”
Ameila TanCHIJMES
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"I would have given MediaOne 6 stars out of 5 if I could."
Chua Li LiDirector, Digital Business & Marketing, Fuji Xerox
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"In a few short months MediaOne’s digital marketing expertise managed to help us gain and maintain our rightful leadership in the marketplace.”
Ali SenejaniLearn Violin Lessons
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"MediaOne is THE place to get first page of Google!”
Melvin Teng, Assistant Sales ManagerCodar
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“A Company Which Places Customer Satisfaction As Their Top Priority!”
Gerard Chua, DirectorSurbana Jurong
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"Delivered digital campaign effectively, and is very accommodative to our numerous requests. Great working relationship, and will continue such efforts in the near future."
Loh Wai Wah, Corporate Development ManagerLingua Technologies
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“MediaOne helped us rank high on Google, increased sales and site traffic.”
Brian KohNational Galleries
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” Would definitely recommend their services for any digital marketing efforts related to the Google ecosystem.”
Wilson LeongNoel Gifts International Ltd
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“Have been working with MediaOne since Sep 2018. It’s a year long project for Noel Gifts and I must say I greatly appreciate the professional support and quality customer service provided by account manager, Giselle. Giselle and her team including Wayne, Xushuang – they are very responsive and patient in answering my queries with regards to search engine optimization. Rest assured you are in good hands!”
Amelia TanCHIJMES
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“I have personally worked with when dealing with websites and I would have given MediaOne 6 stars out of 5 if I could.”
Loh Wai WahCorporate Development Manager, Lingua Technologies International Pte Ltd
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“MediaOne has done a fantastic job optimising our site for SEO and SEM. Giselle and the team have been helping us to rank very high on Google, transforming into increased sales, enquiries, and site traffic. I would definitely recommend MediaOne and I am looking forward to a fruitful relationship for many years to come.”

Webdesign FAQ

By taking the time to understand and research your objectives, we will craft affordable yet future-proof solutions so you can show your competitors you mean business.

We will take you through a comprehensive yet stress-free process that includes discussions, conceptualisations, proposals, drafts, mockup creations and conducting user acceptance tests (UAT) to make sure that your tailor-made website is kept aligned to your brand, positioning and deliverables. We leave no stone unturned to make sure you succeed.

Our aim is to elevate the User Experience (UX) and User Interface (UI) of your website and this encapsulates the right mix of text, layout, content and visuals. A tangible manifestation of this is ultimately an eye-catching yet highly-functional website which flows seamlessly. Regardless of a visitor’s motivation, his navigation process should be straightforward, clear and intuitive.

Our work at MediaOne not only strive for exceptional, quality design but also to make your website attractive and engaging to your target audience. Whether you are an organisation that seeks to update an existing website or intending to build one from scratch, we are the best company to work with because we go the extra mile to meld stunning design with award-winning SEO to give your website a Google-tastic boost. Remember that apart from just being well-built, your website must also be able to reach out to your customers in order to fly, and this can be effectively executed through SEO and the additional integration of social media marketing. Many website owners make the mistake of not laying out the foundations of SEO from the very get-go, leading to further complications down the road when the completion of their website handicaps their true SEO potential. To make sure that you achieve the best possible start, we put our heart into the nitty gritty details that matter and that includes the structure of your website and specific keywords in each sub-domain that can affect your website rankings. Having an abundance of symbols and numbers in your URL might hinder the signal quality of your page, as do dynamic URLs and content which possess no permanent address to be ranked.

MediaOne has been in the Singaporean market for ten years offering premium web design and web development services for small businesses and established enterprises. We have appropriately priced web design services, and given that we are not the cheapest option in the market, we are an affordable web design company.

We are more than a web development company in Singapore, and we aim to offer holistic web development services that will help increase your brand’s online visibility by integrating SEO web design. For this reason, we provide the following website creation services

  • Website design and web development

  • SEO services and consultancy

  • Search engine marketing

  • Online reputation management

  • Social media marketing

Other than this, we conduct regular training for corporates and individuals that include

  • SEO course in Singapore

  • Search engine marketing course

  • Social media marketing course

  • Digital marketing courses

We also invite you to follow our blog for the latest web design news and trends in website customisation services.

In the decade that we have been in existence, we have seen many web building companies come and go. Most of them cut corners and rush through the site design process in a few days and some take a few hours. This is the leading reason why your business is not ranking for your target keywords.

Other factors that determine why your business is not ranking on Google and other search engines include

  • Bad navigation which makes the critical pages and keywords for ranking invisible to search engine crawlers

  • Slow page loading speed due to heavy images and an excessive amount of scripts and bad website hosting setup

  • Poor user experience because the web creator “dragged and dropped” various design elements and content without thinking about usability

  • Bad SEO website design

Since users hardly go to the second or third search results pages, you will have wasted your money on the website design company if you are not ranking for your target keywords. MediaOne is among the top web design companies in Singapore and we have helped over a hundred businesses to rank in the first page on search engines. Contact us today for a free consultation.

We welcome you to book an appointment by contacting us via our live chat feature or walking into our offices. We will give you a free consultation and a non-obligatory quote for your new website design. After this, we will set a date for when we will have the first meeting to plan on how to design your website.

We can arrange to have the meeting at our office or via video chat on Skype. We will have a project manager, a web developer, web designer who will walk you through the process of how to design a website, and a digital marketing expert that will explain how to promote your website.

From the consultation, we will have collected the information we need about your business and industry to create and design a website. Our website developers will have created a website wireframe for your consideration.

During the meeting, we will discuss how you want the custom web design altered and the functionality of each element of the website.

We understand that after the initial meeting, you will need to monitor the progress we have made from time to time. For this reason, we always assign a project manager to every client who will brief you on the progress as well as a team of website developers and designers.

The project manager will be your point of contact. On top of this, the site is hosted on a private server where you can monitor the progress remotely in real time. We welcome any comments and recommendations you might have to ensure that we deliver a fully customised website.

When done right, SEO will drive traffic to your site, but your website must be indexed on Google and other search engines. One of the fastest and easiest ways is to submit your sitemaps to search engines, or if you are using WordPress, install a sitemap plugin.

The other option is to wait for the search engine spiders to find your website and index it, but it takes too long. This is how to index your website.

A site web designer is first a graphic designer who is responsible for the visual layout of the website. The web developer, on the other hand, is a professional in web programming who is responsible for adding functionality to the design elements. This includes making custom configurations to the back end side of the website.

Media One has been around for a decade in the Singaporean business environment, and we have designed hundreds of websites in a variety of industries. We have a strong business background, which enables us to understand the client’s business models before we begin the design and development process.

With that said, we have designed websites for clients in retail and travel, e-commerce, arts and culture, family and social, sports and events, government and institution, non-profit organisation websites, among other custom websites for our clients.

Looking at our portfolio, you will see that we have clients in certain industries over others. However, we are not experts in any one particular sector, but our clients are. We will collaborate on the webdesign process to create a custom website.

The most important thing when hiring a custom website design company to develop and design a website is to look for compatibility. We have a strict company policy centred on service delivery and professionalism. For this reason, we have raked in hundreds of clients, and they keep coming back for the following benefits

  • Unlimited technical and customer support

  • Robust design that can be scaled to different platforms and devices

  • Affordable custom web design fit for your business and digital marketing needs

  • Integrated Google Analytics that helps you identify the ideal audience and their behaviour while on your site

  • Social media integration to your website to increase lead generation

  • SEO to increase your search results visibility to improve on your marketing strategy

Yes. We have developed hundreds of websites for clients who for a variety of reasons have made separate web design hosting plans. We will outline all the potential issues that might arise when choosing a web hosting company while emphasising on the need to focus on website management protocols with the hosting company.

MediaOne uses open source software that allows us to provide you with a state of the art and affordable website design. We specialise in PHP and MySQL, which are some of the most popular open source language and database in the world.

Our developers are experts in a variety of fields including JOOMLA, a CMS platform, Gallery2, and online photo gallery, JEvents, an online calendar, PHPList, an e-NEWS system, among others. MediaOne installs and customises these open source systems as well as making regular updates to stay ahead of the competition.

There are different types of websites that you could choose for your brand, and it is necessary that you pick the right one. We have dealt with a wide variety of website design and development for different businesses and we believe that we will have something for you.

However, with an increase in the number of online vendors, we are getting more requests for ecommerce website development. With that said, we will work with you to create a professional custom web design fit for your brand.

We have created websites with a diverse number of pages, and in our professional judgement, the number of pages on your site depends on the purpose and aim of your website as well as the user behaviour.

The content on your website should promote your website and the products and services offered. However, having too many pages will be tiring, and it will affect your user experience. With that said, the number of pages on your website should be in line with your marketing and business models.

The short answer is that it depends. First, we start by researching on your industry especially on competitors’ websites to get an idea of the market standard. After gathering the text and visuals we need for a custom web page design, we will build a mock site for your review.

With that said, it would take us between 3 and 6 weeks to have a ready website. However, it could be longer since the most consuming part of the process is in collecting and curating the content for your visitors.

In order to get an idea of how much you should pay, please contact our customer care for a free and non-obligatory quote. Many factors dictate the final website design cost such as the level of interaction and features you need on the website, content development, and whether you want to sell products from the websites among others.

Over the years, we have seen businesses complain that they do not have control of their website. This is because dubious website building companies want to keep charging you well after the development and design process is complete.

Once we have completed the project and the website is live, we will turn the website’s logins to you, and you can change them whenever you want. This gives you complete control of your site, to manage and update it from anywhere in the world.

There are two options for website maintenance, and we are open to two options

  • Management by MediaOne – We recommend this option to websites that do not require regular updating. We will make the updates upon your request and we will bill you on an hourly basis with a 30-minute minimum. You could also opt for a monthly retainer.

  • Maintenance by the client – This option is best for companies that plan to make regular changes, updates, and additions to the website. We will integrate a content management system (CMS) to help your team learn how to make updates to the content quickly and securely.

Once you have the logins to your website, you are responsible for making updates. However, this is easier said than done, and that is why clients trust us to make the updates for them. With that said, before launching the website, we ensure to give our clients detailed training on how to manage and update their website.

After this, we will take a backseat to your website operation, but we will be available to offer technical support when you need it.

We are keen to stay on top of web design and web development trends, and we understand that internet users are accessing websites from their mobile phones. For this reason, we have grown to become one of the top responsive website development agencies in Singapore.

This means that your website will be accessible on a variety of mobile devices without the user having to pinch their screens. On top of this, a responsive design will improve your SEO and thus improve your search results rankings.

We take pride in the fact that the websites we design and create rank on SERPs for the client’s target keywords. We integrate SEO elements that make it easy for search engine spiders to crawl and index your website.

However, if you choose to handle the creation and publishing of content, you will need to follow a strict method of optimising your content for SEO. This includes keyword use, optimising your titles, and so much more. With that said, we have a digital marketing course that will help you learn everything about marketing on the internet.

With that said, we cannot guarantee that your website will show up first on the search results pages. This is because every industry has different and unique circumstances that affect the outcome of the SEO strategy.

On the other hand, some companies that build websites for small businesses will promise to rank your website first on Google, but it will come at a cost. They typically use grey and black hat SEO techniques that will get your website penalised by Google and other search engines.

It will affect things in the fact that you cannot come to our office in a moment’s notice. However, we can handle all the details via video calls over the course of the project. With that said, we have worked with local businesses in Singapore as well as international business, and we do not feel compromised by the distance.

Experience has taught us that it is best to ask for at least a 40% deposit of the total web design cost to secure our time and that your project goes into our to-do-list. The amount is payable via bank wire transfer. The payment details are included in the initial quote, and the remaining 60% is payable before the transfer of the website.

This has never happened, but we are determined to ensure that each one of our clients is satisfied by delivering good web design. The project manager assigned to you will stay in touch to make sure that you are happy with the direction the design process is taking.

After the initial briefing, we will create mock-up websites, and we never develop an idea too far without your input. Depending on the package you choose, there is a time limit for the design process as well as the number of revisions for the web layout design.

It can be challenging finding the proper images for your content, and for this reason, we always offer to help you source the appropriate website images. We will use relevant photos from Shutterstock.

On top of this, we know several professional photographers and videographers who can help you in producing custom videos and images for your website.

No. like the issue of too many cooks spoiling the broth, many liability issues can crop up when multiple programmers modify the same code. For this reason, we prefer only to support and update websites that we have worked on. Besides this, website redesign is much more expensive and time consuming than building a website from scratch.

We are a professional web design company, and we do not outsource our work to subcontractors. We have some of the best website developers and designers in Singapore and this ensures that we maintain a high level of quality on our work. For this reason, we have become one of the top website design companies in the region.

Content is one of the most time-consuming elements of web design, and no, you do not need to have it all ready. During the design process, we will add placeholder content while you work on curating and creating the actual content.

More so, we will provide you with a content outline that will make the process easier. The guide will outline the images and text that will perform best on your website.

We will ask for 50% as deposit. If you are for some reason not satisfied and want to terminate, we can end the contract and you will not be liable for the balance 50% payment. However our high success rate has shown that this very very seldom happens as MediaOne works very hard to ensure that we deliver.

If you cannot access your site, or it is displaying incorrectly, contact us immediately at any time of day. However, the issue could be on the web-hosting company’s end. We will diagnose the problem and you can contact the web host with a clear understanding of the issue.

It usually takes longer for a small business website to show up on Google and other search engines. This is because the search engine spiders take a while before crawling and indexing them. On average, it might take between 2 and 4 weeks.

However, if yours is an established business with strong impressions and engagement on the internet, the search engine crawlers can index your website within days.

We have a live chat option on our website, and we recommend using it to get in touch with us. For emails, it takes approximately half a working day for us to respond. However, if you have an emergency, you can call us on (65) 67899852. If it is outside the regular business hours, you can leave a message, and we will get back to you as soon as possible.

Ultimate Web Design Guide

Finding web designing services is like finding a remodelling contractor to work on your house — it’s not something you want to gamble with because the risk is so high, you could lose your shirt.

Even the most professional website design consulting services make mistakes, and if yours does, it can cost you thousands of dollars, not to mention the time and aggravation that goes with it.

That’s why you don’t just rush to hire anyone to design your Web site. You want to hire the best that the industry has to offer.

Unfortunately, finding one is not easy. Web designers can range from self-taught Webmasters to Internet marketing experts with years of experience and plenty of successful Websites under their belt.

What’s Website Design?

In the simplest of terms, website design is the process of developing websites that are visually pleasing, easy to navigate, functional, and appropriate for your web business.

Web design is a multidisciplinary field, requiring skills from both the graphic design and programming fields. Many people think of these two disciplines as separate entities — you have a website designer who creates the layout and a programmer who creates the logic that makes it all work.

The Qualities of a Great Web Designer

Website design is an iterative process. Meaning, the first attempt at designing your site might not be 100% correct or on target, so the designer goes back and modifies it until it is.

That iterative process makes Web design very difficult because you don’t know if your end result will be what you want until you get there. It’s not like building a car, where things are either right or wrong. Websites are more fluid — they change during the entire creation process.

It’s this iterative process that separates average web designers from great ones. A good web design agency will be able to provide you with at least three samples of their work that are relevant to your site, specifically highlighting how they were able to adapt their creative skills to the particular subject matter.

If the web design agency can’t provide this, then walk away because you want to be sure your website will be designed by someone who has the knowledge and skills necessary to adapt their design work to your industry.

The Qualities to Look for When Choosing a Web Design Agency

So, how do you vet a website design agency? What are the qualities to look for when choosing one?

Here are some hints to help you.

#1 Check their Portfolio

You want to see at least three projects completed by the designer you’re planning to hire, explicitly highlighting how they adapted their creative skills to your particular industry. If the agency is unable or unwilling to provide samples of their work for this specific purpose, do yourself a favour and “next” them.

#2 They Inquire about your Business Objectives

 A competent website design agency will be in no rush to jump on your project. They’ll first want to understand your business and the image it wants to project.

They’ll want to know about your competitors, the unique aspect of your business, pricing strategies, how you plan to sell your product or service, and much more. In other words, they’ll start by asking you the right questions so that they can provide you with a tailored website design solution based on your needs, not assumptions.

#3 A Dedicated Team or Staff

This is quite big!

You want your website design agency to be committed to your project and the success of your business, not just with you for the short-haul.

Look for an agency that has dedicated account managers and web designers who will be with you through every step of the development process and beyond. In other words, you’re looking for a long-term business partner, not a one-project stand.

#4 A Website Design Agency with a Great Story to Tell

In the end, it boils down to trust and relationships – you want an agency that will be there for you when times get tough. The best agencies have won over clients by going above and beyond their professional line of duty, making a real emotional connection while doing so.

You want to look for an agency that speaks the same language as you.  You want to feel like they understand you and what you are trying to achieve. You want them to motivate and inspire you rather than frustrate you by insisting that their way of doing things is the only right way.

#5 A Reasonable Contract:

A web design agency that offers free initial consultation is likely to be as good as their word, but there’s no harm in asking for – and checking – a contract.

The best contracts are those that only lock you into the job if both parties agree. Don’t fall for an agency that promises you the earth and delivers a contract agreement and payment plan that look much like ransom notes. Instead, find an agency that will let you pay the fee in stages and only locks you into a contract when everything they’ve promised is complete and ready to launch.

#6 Website Maintenance

 Ask the web design agency if they offer maintenance services. You want to know that your website will be kept up-to-date with changes in SEO, URL structure, and other on-page developments that might affect how Google indexes it over time.

Choose an agency that can help you make necessary improvements or updates as your business grows or new opportunities arise.

#7 A Pledge to Work with a “Growth Mindset”

You want an agency that will work with you as your business grows and changes, rather than trying to pin you down into a permanent contract that could put a crimp in your style as you go forward.

The best agencies are those who understand the importance of flexibility and scalability, developing with you as your business changes. It’s the difference between actual charity – which expects nothing in return – and codependency, where neither partner is genuinely independent. Watch out for agencies that act like they’re doing you a favour by working with you.

#8 An Agency that Can Provide Creative Solutions

It’s not just about what they can do now, but how they can help you grow your business over time. Websites are living, breathing organisms that need to change and grow with you as your business moves forward. You want an agency that understands this concept and knows how to provide a flexible solution while still meeting the immediate needs of your business.

7 Qualities of a Great Website

Agencies Asides, what are the qualities of a great website?

Great websites are beautiful, functional, and rich in content. But these three qualities don’t always come together in one place.

A website can be beautiful but not functional; functional but not rich in content; or rich in content but not very attractive.

Or it might look good or function well at first glance, but when the user interacts with it, there isn’t enough going on to keep them engaged.

On the other hand, a great website is attractive and functional, and every piece of content has been carefully crafted to provide real value for users. But most importantly, a great website will also be easy for search engines to understand – Note that Google has gotten extremely good at reading sites. Still, if you can’t help it do so efficiently, your site will never rank highly.

7 qualities that make a Website Great

1) A Great Design

Your website’s greatest asset is its visual appeal. If the design isn’t pretty or interesting enough to inspire visitors to explore the site further, they’ll leave. So it’s crucial to find a web design agency that can create an aesthetically pleasing design that also draws people in.

2) Content That Matters

Every page of your website should be written with specific users in mind, and each piece of content must be relevant to those users. If the text doesn’t help your users accomplish the task they’re there for – whether that’s checking out your services, signing up for a newsletter, or just learning more about you – then the content is of little value to them.

3) Usable Navigation

If your navigation doesn’t help visitors intuitively move through the site and find what they need, they’ll get frustrated and leave. So, make sure your website is designed such that the navigation bars are easy to spot and accessible on every page.

4) A Fast Page Load Time

How long your pages take to load is extremely important. Online users are an impatient lot.

They’re not going to wait around for the site to load, and if it takes more than a few seconds, they’ll leave.

5)  Keywords

Keywords are important. Think of keywords as the fuel for your online marketing campaign. If you don’t have enough on each page, you won’t be found by search engines. So ultimately, not so many people will see your site. So make sure your copywriter knows how to use keywords in a natural, diverse way across your site.

6) Compatibility

Your website should be compatible with all web browsers and mobile devices. Technology is constantly evolving. Because of this, you want to choose a web design agency that understands the need for ongoing compatibility – and has the budget to keep up with ever-changing technology.

7) Additional Functionality

Your website should also include other features that make your business easier to do business with. For example, if you want to create an online store or sell products on your site, it would be helpful to work with an agency with the right set of tools and expertise to help you pull this off.

Note, however, that certain features can be implemented later, depending on the nature of your business. These include, but are not limited to;

  • Membership sites for subscription-based models
  • Emails management tools (i.e., outlook email account)
  • eCommerce stores (most businesses like this do not require one initially)
  • Live chats for real time-on-site engagement.

9 Things to Avoid in a Web Design Service:

Now that you know what to look for in a web design agency and the kind of website to expect from them, it’s worth exploring what to avoid.

The following are common pitfalls you should avoid when looking for a web design agency:

1)  Not Asking Questions:

You wouldn’t buy food at the grocery store without asking how much it cost, so why would you hire an entirely new team of professionals just because their work looks good?  You need to “test drive” the agency. Ask about their experience, background, and why you should work with them. Just because they can design a pretty website (and look like experts on their site) doesn’t mean that they know what they’re doing or that you can actually afford them.

2) The Cheapest in Town

As with most things in life, you get what you pay for. A cheap web design service may create a flashy website for only a fraction of what’s being demanded by a quality web design agency. But if it lacks SEO, usability, and responsiveness, what good will be the website serve?

3) A Guarantee of Results

It is improbable that a web design agency can give you a 100% guarantee of results. It just doesn’t work that way with marketing strategies. Even Google cannot guarantee that your website will appear on page 1 of Google search.

4) Payment in Full Upfront

For any business, cash flow is of the essence. 

The last thing you want to do is give away thousands of dollars upfront, without the guarantee that you’ll end up with the website you expect. As a rule of thumb, never pay more than half at the time of signing the contract, with the rest paid in installments.

5) Making Your Website An Island

Your website has to work in tandem with all other online marketing strategies.  For example, you can’t expect to rank well in search engines if your site isn’t optimized for SEO or expect people to remember you after reading your blog if you’re not active on social media. Your web design agency should be able to integrate your website and various other marketing efforts so you can get the most out of them.

6) No Branding

Branding isn’t something you reserve for later. If you want your web presence to be effective, it has to reflect your brand personality from the get-go. So, if you don’t allow your agency to include your branding or do any creative work for that matter (which can help build trust), then you might as well not hire an agency at all.

7) No CMS

You can’t expect to have control over your website if it doesn’t come with a CMS. That means the agency is handing you their baby and asking you to take care of it without any support. The bottom line is that you should see a CMS platform in place before hiring an agency.

Whether WordPress,  Joomla, Drupal, or any other open-source platform, make sure the agency uses it. If not, they should at least provide a custom one.

8) Not Understanding Your Audience

When you develop a website with an agency, they must know your target audience and what they want.  The last thing you want is to launch the wrong website at the wrong time, or worse yet, get lost in cyberspace. Find out about the agency’s understanding of your audience before you sign on the dotted line.

9) No Clarity in Goals and Objectives

If you’re starting a new business, it may be hard to develop precise goals and objectives right from the get-go. But, if your web design agency isn’t familiar or comfortable with understanding your business model and coming up with a website that will achieve these goals, then it’s time to move on. Poorly defined expectations from the agency and not knowing whether they can help you achieve them just won’t bode well for your project.

Why Onsite SEO Matters When Building a Website

There are many ways to drive traffic to a website. You can try advertising, social media marketing, or email marketing. However, all these marketing strategies require money. Having your own site that ranks well in the organic listings of search engines like Google is free and incredibly powerful.

Step One: Create Good Content

Your first step should be to create content that people want to read, particularly blog posts and articles. Search engines have algorithms that seek out fresh, original content relevant to your website’s topic, and they’ll reward you with a high-ranking position should they find it on your site.

Step Two: Optimize it for Search Engines

Creating good content is step one. The next step is to optimize it so that search engines can recognize what your page is about. You want to include the keywords that your audience is searching for in various places throughout your page. You can also optimize your title tag and meta description, ensuring they are all keyword-rich.

On-site SEO is critical when you build a website because it gets traffic to your site immediately without any marketing needed on your part. It’s free traffic, so if your site is new, this traffic can be incredibly beneficial.

As you continue to create content and optimize it for search engines, your website will continue to grow in ranking, and you will see the benefits of on-site SEO firsthand.

How To to Create a Site Structure that Enhances SEO

Your site structure can either help or hurt your search engine optimization. You want to create a site structure that is logical and simple for people to understand. Having an intuitive navigation system will not only increase the probability of visitors finding what they are looking for, but it can also help with your SEO efforts by making it easier for search engines to crawl through your site.

7 Key Components To Consider While Planning Your Site

There are several components to a site structure that you must consider while planning your site:

Keyword Usage: Always be sure that you are using relevant keywords throughout your site. When your content is optimized with these words, your site’s visitors are more likely to find it through search engine results. Search engines crawl through your page and identify these keywords in various ways, so it’s important to be consistent throughout the entire site.

H1 Tags: Another critical part of a great site structure is using H1 tags on your pages. That helps search engines identify what each page is about, enabling them to rank you better. You can even use your primary keywords as H1 tags, provided you make sure that you’re only using them once on the page and that it is near the beginning of the title.

Images: Not all images are created equal when it comes to search engine optimization. If they’re part of a giant image file or large photo, then search engines may not be able to access all of it, and you will miss out on important optimization opportunities. That being said, you still want to include as many images as possible because they help break up the text and make your site easier for users to navigate.

URL Structure: Too many or too few levels in your URL is an SEO no-no.  A simple URL structure that has just a few levels is ideal. Think about how a user would look for what they want. The point is to have your site mimic that. For example, someone searching for “Widget Sale” is going to be lost entirely if the URLs are organized like this: http://www.widgetsalesite1.com/widgets/sale/widget-sale/page4.html

Effective Triggers & Calls To Action: Your CTA buttons should be highly visible and compelling. They need to stand out from the rest of the content on your site and give your readers a strong incentive for converting.

Site Speed: Your site speed is both a technical ranking factor and a user experience issue. People want to get where they’re going on your website quickly so, make it easy for them by making sure you have a fast server that can handle all of the traffic that might hit your site from organic search.

Responsive Design: Regardless of how big or small someone’s screen is, they will want a mobile-friendly layout that is easy to navigate on any device. If you make the switch to responsive, be sure to test it thoroughly on all major browsers and devices.

Creating an SEO-friendly Site Structure in Six Easy Steps

Now that you know what you need to do, you can follow these easy steps, and you’ll be well on your way to creating an SEO-friendly website structure that will have search engines drooling over your content.

1.   Plan Out Your Hierarchy Before you Start Working on your website

Sit down and think about how you want to organize your site. Creating a basic outline is the first step in creating an SEO-friendly website hierarchy.

You can do this on a whiteboard or paper, but it’s a good idea to map out each site section and how they link together. You want to go from top-level pages to more detailed content, and you always want to make sure that you have a natural flow through your website.

Think of hierarchy as a pyramid. You have your primary, high-level pages at the top and the more detailed information further down through a series of layers.

Here’s an example of a site hierarchy:

Here are a few pointers about a site hierarchy to keep in mind:

  • The Hierarchy must Make Logical Sense: It has to make sense for visitors, and it has to be easy for search engines to understand.
  • The internal links must flow: You don’t want the links between your pages to feel random or disconnected. You want them to lead back-and-forth within your site so people can easily navigate through your content without having to click around too much.
  • Restrict the Number of Your Main Categories to Between 2 and 7: Search engines will become confused and not know how to organize your site if you have too many main categories.
  • Balance the Subcategories in Each Category: Too many subcategories in one section confuses search engines. They won’t know how to organize your site.
  • Use Descriptive Titles: Your title tags should accurately describe the content on the page, optimized for both human users and search engine crawlers. Use keywords where appropriate, but don’t stuff all of your keywords into the page title.

2. Create a URL Structure That Follows Your Site Hierarchy:

The website structure is the foundation that your site will be built upon, and it’s an integral part of creating a great user experience. Your URLs should make sense to both visitors and search engines, and they should accurately describe what people can expect to find on those pages. For example:

www.mydomainname.com/category-a/category-b/

This is very clear for both visitors and search engines, and it’s good for rankings.

For more information, see Search Engine Optimization For Beginners: How To Make A Website SEO-Friendly For Google.Com.Sg

3. Create a Page Hierarchy That Suits Your Content Strategy:

The page hierarchy is one of the most important parts of creating a well-structured website. If your content doesn’t fit in well with the hierarchy you’ve created, you’re setting yourself up for failure because it’s impossible to rank content that doesn’t match the rest of the site.

An excellent way to think about this is to ask yourself: “What would someone expect to find on the pages contained within this section?”

For example:

If you’re hosting an e-commerce store, then your page hierarchy might look something like this:

www.mydomainname/products/category-a/product-page-1

The URLs are based around the products being sold, so it’s easy for both users and search engines to know what they’re getting when they click through.

4. Create Your Navigation in HTML and CSS:

Having a well-organized menu structure in HTML and CSS can maximize the SEO potential of your site–both in terms of internal and external links. This will help with rankings, and you’ll get a bump in traffic, too!

Coding in JavaScript, Ajax, Flash or any other front-end programming language will only interfere with search engines’ abilities to crawl your site. So while they can look great and provide a better user experience, their SEO value is less than stellar.

5. Optimize Titles & Descriptions in <head> Elements:

One of the most critical steps in creating great SEO is having the right keywords in your <title></title> and meta description tags. As mentioned above, titles are one of the key ingredients to ranking well in Google—so be sure to include your target keywords in the titles. You should also include words such as “review,” “guide,” or “top 10” because these words are likely to receive click-throughs by users that are interested in that particular topic.

You should aim to keep your meta description under 150 characters, as it’s displayed right underneath the title tag on Google’s results page–and the shorter it is, the better!

The Future of Web Design: 2022 and Beyond

Where is web design headed in the next ten years? We take a look at some predictions.

Web design is constantly evolving. Just think about what the web looked like ten years ago, and then compare that to what it looks like today. It’s safe to say that web design will continue changing as technology advances at an increasingly rapid pace:

Artificial Intelligence

With AI taking over, it’s entirely possible that in the future, robots could be designing websites (or even creating them) on their own. Currently, programs like Adobe Dreamweaver can create web templates without any coding involved, but AI will likely take this to the next level.

Having already conquered the chessboard and beat some of history’s best Jeopardy players, it’s safe to say that AI has a bright future in web design.

Virtual Reality

Currently, VR is being used for many different purposes. People are using it to create art, design buildings, and even design other pieces of technology. It’s safe to say that it will continue to be used as a medium for creativity in the future.

While you might not be designing virtual reality websites anytime soon, you can bet it will be a prominent part of the web in 2022.

Web Design Trends To Look Out For In 2022:

  • AI Used as a Tool to Design Websites
  • Web pages will have minimal amounts of text. They’ll instead be using visuals to convey messages
  • Websites will be more integrated into social media platforms
  • Full-screen online classrooms with HD video conferencing
  • Websites will be more fluid and adapt to different devices (i.e., responsive)
  • 4K video will become the standard
  • More businesses will switch to fully online payment systems via PayPal, Stripe, etc.