CONTENT MARKETING SERVICES
Use MediaOne Digital's award-winning content marketing services to power your online domination
If you are looking for cost-effective, highly pervasive ways to promote your organisation’s brand message, assert your market dominance or simply promote something. You have come to the right place.
MediaOne is trusted by organisations large and small to make sure their voices are heard. They include world dominators like Canon and P&G, regional powerhouses like Capitaland & SingTel, medium size enterprises like StorHub and Sincere Watch, government agencies like SingHealth and Ministry of Law. We also service entrepreneurs and small businesses all over Singapore.
Regardless of how you would like to be heard, we have something for you with our award-winning, process-driven methodologies that amplifies your voice.
Talk to us: (65) 6965 7008
DEFINITION
What Is Content Marketing
Content marketing is a marketing approach that focuses on creating and distributing valuable, consistent, and relevant content to target and retain a well-defined audience and drive profitable customer action.
Content marketing includes video marketing, press releases, guest posting, e-newsletters, and social media posting.
CONTENT MARKETING POWERED BY PSG
- > spread the word about your offerings
- > stamp your authority and positioning
- > pull in more followers and leads
Benefits Of Content Marketing
- Authority
- Leadership
- Branding
- Lower marketing costs
- More Organic Traffic
- Builds loyalty
- Builds your fan base
- Increase marketshare
- Brings in more sales
- Improves SEO
Types of Content
Blogs
Blogs are the foundation stones of content marketing. It provides the basis for SEO and the anchor point when you are broadcasting your message
Guest Posts
Guest posting in niched or high authority websites can boost your authority on subject matters and provide rich "backlink juice"
Infographics
Infographics make explaining complex subject matters and complicated processes easy to understand is great for content marketing
White Papers
White papers stamp your mark as an authority, boost your positioning and reinforce your branding
Press Releases
Press releases enable you to reach out to a wider audience to increase your marketshare and bring in more customers
E-newsletters
E-newsletters are a fast and powerful way of extending your reach to customers, reeling them in to your key pitch
Brand Messaging
Brand messaging helps to communicate your unique value proposition to help your clients understand and buy
Social Media
Social media are ideal platforms to reach out, communicate with and engage your audience effectively
Video Marketing
Surveys show that videos help customers understand and be interested in a product by up to 94% more
SEO Content
SEO content helps make sure your content ranks high on search engine to pull in rich organic traffic.
content marketing
bag 'o tricks
1
CONTENT STRATEGY
We will discuss with you what your branding is and what your messaging objectives are to develop a good strategy
2
CONTENT DEVELOPMENT
We will research and structure content customised for each platform and each objectives and KPIs in mind
3
CONTENT CREATION
Our talented team of in-house and external consulting writers craft curated contents with your voice and intent
4
CONTENT OPTIMISATION
We will structure your content so that search engines and social media platforms will fall in love with and give them extra visibility
5
CONTENT PROMOTION
We will use SEO, PPC, paid media, organic posts, videos and images to reach targeted audiences across platforms your audience are
6
CONTENT REPORTING
We will give you regular updates via our proprietary insights, analysis and recommendations reporting to improve and over-achieve
case study
MediaOne was engaged by a leading car insurer who was keen to use SEO and content marketing to supplant their much stronger and more established competitors.
They knew that this is a far more powerful and less expensive method of overcoming their competitors’ larger pockets and market mind share.
The problem was that their content had no direction, competed with each other, was not ranked well and did not provide any funneling to their money pages.
AUDIT
Analysed existing content structure which was found to be bloated, self-competing, directionless and not helping with the content marketing (as well as SEO) objectives. Also identified CMS issues which handicapped SEO.
ORGANISING
Performed keyword research, created keyword clusters, created venn diagrams to weed out competing content and appointed primary keywords and "master" content around which all other related content are organised around.
NEW SYSTEM
Developed systems involving deleting or merging content that are not ranking, competing, and do not provide any value. Optimised CMS. Also developed a system for future content creation, posting and curation.
SKILLS TRANSFER
Created documentation of processes. Coached SEO and content creation/curation to client's content and marketing team to ensure that they can DIY and continue to rank up to dominate their industry with great success!
The results were PHENOMENAL! After MediaOne had completed the engagement, the company’s branding and visibility grew many times. The content was able to reach areas of the market not possible previously. Each page is now able to capture attention and funnel eyeballs into conversions. With the organised “link juice” the money pages dramatically improved in rankings on Google.
Lets See What Our Clients Say
Some of Our Valued Clients
Content Marketing Service FAQ
How can MediaOne help my business with content marketing?
MediaOne can help your business with content marketing by utilizing its expertise to create and distribute compelling content that resonates with your target audience. They can assist in enhancing brand visibility, driving website traffic, generating leads, and ultimately boosting conversions.
What types of content marketing services does MediaOne offer?
MediaOne offers a comprehensive range of content marketing services to cater to diverse business needs. These services include content strategy development, content creation (such as articles, blog posts, videos, infographics, and social media content), content distribution across various platforms, content optimization for search engines, and performance tracking and analysis.
How does MediaOne develop a content marketing strategy tailored to my business?
MediaOne develops a content marketing strategy specifically tailored to your business by conducting a thorough analysis of your target audience, competitors, industry trends, and your unique value proposition. They collaborate closely with you to understand your business objectives and create a roadmap that aligns with your goals, ensuring the content resonates with your audience and helps you achieve the desired outcomes.
Can MediaOne assist in creating engaging and relevant content for my target audience?
Absolutely! MediaOne has a team of skilled content creators who specialize in crafting engaging and relevant content for various industries. They conduct research to understand your audience’s preferences, pain points, and interests, and then develop content that effectively communicates your message, educates, entertains, and provides value to your audience.
How does MediaOne measure the success and effectiveness of their content marketing campaigns?
MediaOne employs robust analytics and tracking tools to measure the success and effectiveness of their content marketing campaigns. They analyze key metrics such as website traffic, engagement rates, conversion rates, social media reach, and keyword rankings. This data helps them refine strategies, optimize content, and continuously improve campaign performance to maximize results.
What is the typical timeline for seeing results from MediaOne's content marketing efforts?
The timeline for seeing results from MediaOne’s content marketing efforts may vary depending on factors such as your industry, target audience, competition, and campaign objectives. However, it’s important to note that content marketing is a long-term strategy that builds momentum over time. While some early wins may be achieved within a few months, sustainable results and significant growth often require consistent effort and ongoing optimization.
Can MediaOne help with optimizing content for search engines and improving organic reach?
Yes, MediaOne can certainly help optimize your content for search engines and improve organic reach. They employ SEO best practices, conduct keyword research, optimize on-page elements, create high-quality backlinks, and employ other techniques to enhance your content’s visibility in search engine results. By leveraging their expertise, they can help your content gain better visibility and attract organic traffic.
What sets MediaOne apart from other content marketing agencies in terms of experience and expertise?
What sets MediaOne apart from other content marketing agencies is their extensive experience and expertise in the field. They have a proven track record of successful campaigns across various industries and a deep understanding of the ever-evolving content marketing landscape. Their team comprises skilled professionals who stay updated with the latest trends and best practices, ensuring that their strategies are innovative, effective, and tailored to your specific business needs.