Content Marketing Services Singapore

CONTENT MARKETING SERVICES

Use MediaOne Digital's award-winning content marketing services to power your online domination

If you are looking for cost-effective, highly pervasive ways to promote your organisation’s brand message, assert your market dominance or simply promote something. You have come to the right place.

MediaOne is trusted by organisations large and small to make sure their voices are heard. They include world dominators like Canon and P&G, regional powerhouses like Capitaland & SingTel, medium size enterprises like StorHub and Sincere Watch, government agencies like SingHealth and Ministry of Law. We also service entrepreneurs and small businesses all over Singapore.

Regardless of how you would like to be heard, we have something for you with our award-winning, process-driven methodologies that amplifies your voice.

Talk to us: (65) 6965 7008

DEFINITION

What Is Content Marketing

Content marketing is a marketing approach that focuses on creating and distributing valuable, consistent, and relevant content to target and retain a well-defined audience and drive profitable customer action.

Content marketing includes video marketing, press releases, guest posting, e-newsletters, and social media posting.

Benefits Of Content Marketing

Types of Content

Blogs

Blogs are the foundation stones of content marketing. It provides the basis for SEO and the anchor point when you are broadcasting your message

Guest Posts

Guest posting in niched or high authority websites can boost your authority on subject matters and provide rich "backlink juice"

Infographics

Infographics make explaining complex subject matters and complicated processes easy to understand is great for content marketing

White Papers

White papers stamp your mark as an authority, boost your positioning and reinforce your branding

Press Releases

Press releases enable you to reach out to a wider audience to increase your marketshare and bring in more customers

E-newsletters

E-newsletters are a fast and powerful way of extending your reach to customers, reeling them in to your key pitch

Brand Messaging

Brand messaging helps to communicate your unique value proposition to help your clients understand and buy

Social Media

Social media are ideal platforms to reach out, communicate with and engage your audience effectively

Video Marketing

Surveys show that videos help customers understand and be interested in a product by up to 94% more

SEO Content

SEO content helps make sure your content ranks high on search engine to pull in rich organic traffic.

1

CONTENT STRATEGY
We will discuss with you what your branding is and what your messaging objectives are to develop a good strategy

2

CONTENT DEVELOPMENT
We will research and structure content customised for each platform and each objectives and KPIs in mind

3

CONTENT CREATION
Our talented team of in-house and external consulting writers craft curated contents with your voice and intent

4

CONTENT OPTIMISATION
We will structure your content so that search engines and social media platforms will fall in love with and give them extra visibility

5

CONTENT PROMOTION
We will use SEO, PPC, paid media, organic posts, videos and images to reach targeted audiences across platforms your audience are

6

CONTENT REPORTING
We will give you regular updates via our proprietary insights, analysis and recommendations reporting to improve and over-achieve

MediaOne was engaged by a leading car insurer who was keen to use SEO and content marketing to supplant their much stronger and more established competitors.

They knew that this is a far more powerful and less expensive method of overcoming their competitors’ larger pockets and market mind share.

The problem was that their content had no direction, competed with each other, was not ranked well and did not provide any funneling to their money pages.

AUDIT

Analysed existing content structure which was found to be bloated, self-competing, directionless and not helping with the content marketing (as well as SEO) objectives. Also identified CMS issues which handicapped SEO.

ORGANISING

Performed keyword research, created keyword clusters, created venn diagrams to weed out competing content and appointed primary keywords and "master" content around which all other related content are organised around.

NEW SYSTEM

Developed systems involving deleting or merging content that are not ranking, competing, and do not provide any value. Optimised CMS. Also developed a system for future content creation, posting and curation.

SKILLS TRANSFER

Created documentation of processes. Coached SEO and content creation/curation to client's content and marketing team to ensure that they can DIY and continue to rank up to dominate their industry with great success!

The results were PHENOMENAL! After MediaOne had completed the engagement, the company’s branding and visibility grew many times. The content was able to reach areas of the market not possible previously. Each page is now able to capture attention and funnel eyeballs into conversions. With the organised “link juice” the money pages dramatically improved in rankings on Google.

Lets See What Our Clients Say

"The experience has always been professional, the team highly accommodating and the output extremely valuable to my organisation."

“Min's level of expertise and dedication is second to none, with her in-depth knowledge, our SEM festive campaign broke sales record with the her advise on our marketing promotion."

"In a few short months MediaOne’s digital marketing expertise managed to help us gain and maintain our rightful leadership in the marketplace.”

”Would definitely recommend their services for any digital marketing efforts related to the Google ecosystem.”

"They are very responsive, professional, and they get the job done well. Definitely consider them if you’re looking for a digital company."

“Undoubtedly one of the best digital marketing agencies in Singapore! Bravo!”

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