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Singapore Social Media Marketing Agency

use singapore's top social media marketing agency

> build your online presence and share of mind

> increase your brand visibility

> attract real customers

What Is Social Media Marketing

It is a form of internet marketing involving creating and sharing of content on social media networks to conduct marketing.

Social media is not limited to social networking sites such as Facebook, Twitter, and Instagram, but it also includes wikis, blogs and micro-blogs, photo-sharing sites, podcasts, video sharing sites, instant messaging, and more.

By using social media, brands can interact with their customers directly, as well as promptly respond to their queries and comments. On top of this, social media marketing provides a better platform than other digital marketing platforms to target and engage interested customers in a more meaningful manner.

It’s smarter to engage a full fledged social media agency like MediaOne which is responsible for some of the most high profile campaigns in Singapore. Get Singapore’s top social media marketing agency to reach, engage and sell on Facebook, Instagram, LinkedIn, Twitter and other social media platforms.

78%

of small businesses get at least one quarter of new customers via social media

4.3 MIL

Singaporeans are active social media users, and this figure is expected to reach 4.9 million by 2022

2 BIL

active FB users worldwide

Go Digital or Go Home

MediaOne is the market leader in digital because we have ISO certified and internationally-awarded processes to improve your social campaigns.

If you google for "social media singapore" or "influencer singapore" or "marketing singapore" we are RANKED #1!

While most agencies simply post and engage, we research + analyse + implement with eyes on the prize: BRANDING + ENGAGEMENT + CONVERSIONS

NO MORE
COOKIE CLUTTER

Utmost Precision

Imagine laser targeting your audience specifically and effectively to increase organic website traffic. We have been helping brands reach, engage, inspire, and sell products and services online for the last 10 years.
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We Design Social Media Strategies

Convert Conversations Into Engagements

We create, run and monitor marketing campaigns on various social media platforms.

We enhance your websites' credibility and reliability that translates into engagements and sales.
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Relationships Matter, And We Care

Professional Approach

We listen, monitor, curate and manage your social media channels to fit your audience. We understand that a strong brand recall and identity is important. We take pride in amplifying your brand's advocacy.
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Build Your Online Presence

Knowing your audience is the first step. Social media is where your target customers are conversing about you. Engaging and connecting with the right target audience can establish stronger brand connections. In turn, this will translate into more visibility and conversions.

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Build Your Online Presence

How do we help you win?
We post high quality content and engaging visuals.
We research your audience (and competition).
We build your network where your audiences hang out.
We target, we refine, we engage, we grow your social share.
By the time your competition gets his morning coffee, you are sitting pretty at the head of the pack.

We Make You Look Cool

Singapore Social Media Marketing Agency 1

Facebook Marketing

Our social wizards use a set of analytical tools to collect information about your ideal customers from the 4.2M FB users to come up with laser-targeted campaigns.

The key is audience targeting and a healthy dose of great engagement. And we are bloody good at that!

Singapore Social Media Marketing Agency 2

Instagram Marketing

MediaOne takes pride in having one of the most talented Instagram marketing teams in the country.

With our expertise and experience, we conduct a successful Instagram marketing campaign based on accurate data.

social media influencer icon

Influencer Marketing

Finding the right influencer is not easy, which is why we come in.

The right voice for the right message.

We know our influencers. If you google "influencers singapore" or "influencer marketing singapore" we are ranked #1!

Why Go Pro For Social

Increase your following

Improve your engagement

Boost your branding and authority

Convert and sell

Why MediaOne Social

Heavily experienced with all tiers having worked with small (e.g. Antidote) and mid (e.g. Nation) and big brands (e.g. P&G)

While other agencies just post and engage, MediaOne focuses on the prize: share of voice and conversions

MediaOne is the top agency for SEO, SEM, content marketing and high conversion websites so its Multi-Dimensional for you

Some of Our Awards & Features

Singapore Social Media Marketing Agency 3
Singapore Social Media Marketing Agency 4
Singapore Social Media Marketing Agency 5
Singapore Social Media Marketing Agency 6
Singapore Social Media Marketing Agency 7
Singapore Social Media Marketing Agency 8
Singapore Social Media Marketing Agency 9
Singapore Social Media Marketing Agency 10

Trusted by SMEs and MNCs

Our Clients' Say

Casey Angus, Director of MarketingHotel Intercontinental
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"The experience has always been professional, the team highly accommodating and the output extremely valuable to my organisation."
Eric Teo, E-Commerce Marketing ManagerPrince Landscape
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“Min's level of expertise and dedication is second to none, with her in-depth knowledge, our SEM festive campaign broke sales record with the her advise on our marketing promotion."
Darien Koh, Marketing ManagerSupermec
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“MediaOne has delivered and exceeded on their promises!”
Dr Luke HoAgape Chiropractic Clinic
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"They are very responsive, professional, and they get the job done well. Definitely consider them if you’re looking for a digital company."
Linda Wee, Director3R Medical
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“3R Medical strongly recommends MediaOne as the trusted digital marketing agency for your business."
Brian KohNational Galleries
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”Would definitely recommend their services for any digital marketing efforts related to the Google ecosystem.”
Ameila TanCHIJMES
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"I would have given MediaOne 6 stars out of 5 if I could."
Chua Li LiDirector, Digital Business & Marketing, Fuji Xerox
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"In a few short months MediaOne’s digital marketing expertise managed to help us gain and maintain our rightful leadership in the marketplace.”
Ali SenejaniLearn Violin Lessons
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"MediaOne is THE place to get first page of Google!”
Melvin Teng, Assistant Sales ManagerCodar
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“A Company Which Places Customer Satisfaction As Their Top Priority!”
Gerard Chua, Director
Gerard Chua, DirectorSurbana Jurong
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"Delivered digital campaign effectively, and is very accommodative to our numerous requests. Great working relationship, and will continue such efforts in the near future."
Loh Wai Wah, Corporate Development Manager
Loh Wai Wah, Corporate Development ManagerLingua Technologies
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“MediaOne helped us rank high on Google, increased sales and site traffic.”

Ready To Work With Game Changers?

Let Us Know Where You Wanna Shine Your Light

CONTACT US NOW

Now Lets Have That No-Obligations Discussion

SOCIAL MEDIA MARKETING FAQS

Social media platforms allow users to share information, have conversations, and create valuable web content. Over the past decade, digital marketers have found social media to be the perfect platform for engaging and interacting with customers as well as find new leads.

Unfortunately, most digital marketers have not figured out how to leverage social media marketing to bolster their digital marketing campaigns. For this reason, we have compiled the frequently asked questions with an aim to help you understand what it is, and how to go about social media marketing for better results.

When it comes to social media, you must create the most relevant and valuable content that will resonate with and convert your audience. However, several tools will help you know which content is appropriate for your audience.  

A tool such as BuzzSumo creates a list of the most shared articles in your field from the past year, month, or week. On the other hand, a tool such as Nuzzel, will compile a list of the most relevant articles from the people you follow and email them to you.

You could also try other tools such as QuoraSwayFeedlySubreddits, LinkedIn Pulse, and Digg Deeper. These tools will help keep your followers interested in your brand by sharing valuable and relevant content that helps them find solutions to their needs.

Social media and search engine marketing are related, and you will find better success by knowing how they correlate to increase brand visibility. While social media marketing focuses on discovering new customers and content such as news items, the discovery part is a search activity.

Social media will also help build links that will support your SEO efforts. In order for people to find your content or business pages, they must use the integrated social media search engines. On top of this, social connections also help in influencing the relevancy of search results either on the social media platform or on the mainstream search engines such as Google, Bing, and more.

Many marketers have the problem where their social media posts go without impressions. It is especially frustrating given the amount of time they put into creating or sourcing the content. The reason for this is that you posts are not visible or your followers are not interested in your content.

When measuring the post engagement, consider the number of shares, comments, likes, and clicks. To keep your followers engaged and involved, ask questions, run a contest, share the behind-the-scenes, or host a chat. This will help show your business and brand in a different light, and it will pick the interest of your social media followers.

Like all forms of digital marketing, marketers need to manage the campaign to ensure that you get the most out of your investment. Social media management is the process of managing your online content and interactions across the various social media channels.

However, it goes beyond making updates, but it includes engaging your audience and constantly searching for opportunities to increase visibility. Social media management requires that you do the following tasks to ensure the success of your social media campaign

  • Choosing the right social media platforms
  • Develop a social media strategy that resonates with your preferred social media platform
  • Create a social media content sharing schedule
  • Create and publish content to your various social profiles
  • Respond to comments and messages from your followers
  • Create social media ads
  • Create and manage contests and giveaways on your social media platforms
  • Track the performance of your social media marketing campaigns over time

Success on social media marketing requires management to ensure you increase user engagement. Your customers need to see more content from you to lure them into interacting with your brand. Studies show that your customers will be open to the messages you put across on your social media.

However, you will have to track the performance of your campaign over time. More so, it will help you know if you are putting your resources in the right social media platform. Doing social media management manually, can be a daunting and time consuming, but you can automate the process by using these social media management tools.

In order to excel at social media marketing, you need a strategy that transcends that of your competition. A social media strategy is a summary of everything you plan to execute and hope to achieve on social media. It guides your content creation and sharing actions, and it lets you measure the success of your campaign.

The trick to creating a winning social media marketing strategy is to keep it concise. Avoid making it too broad that it becomes unattainable and impossible to measure. This is the best way to create a social media marketing strategy

  • Set S.M.A.R.T social media marketing goals that align with your business objectives
  • Learn as much information as possible about your audience
  • Research your competition
  • Do a social audit
  • Improve on your existing profiles
  • Find inspiration from successful social media accounts
  • Create a social media content calendar
  • Test, evaluate, and adjust your strategy

When done correctly, a social media marketing strategy will work on a variety of social media channels. However, you must customise it to suite every platform. For example, the posting frequency will be different on your blog from that on the Instagram or Twitter platforms.

Based on the social channels you choose for your social media marketing, the type of post will also matter greatly. For example, you should share visual posts on Twitter and Instagram while Facebook posts should have many visuals with text-only updates to act as conversation starters.

You should also consider the image size and quality of the content you share. A tool such as Omnicore can help you know where to post your images. You should also consider the text while posting on different social media. For example, Twitter has a 140-character limit while Facebook, Instagram, blogs, Google+ have open-ended styles. However, you should read on the ideal lengths of social media posts.

Facebook is the biggest social networking platform there is today, and with 2.23 billion people use the platform every day, you will find your target audience here.

However, it gets complicated staying on top of the trends given that the algorithm changes often, and this means that marketers need to have a dynamic Facebook selling strategy. First off, you need to know the Facebook statistics to help you create a proper Facebook strategy for your brand.

Facebook is focused on providing meaningful user engagement, and this has created a perfect opportunity to monetise the platform. Besides this, statistics show that millennials, who are the biggest consumer group today, amount to 30% of all users on Facebook. However, you can find users of all ages and varying demographics who will fit your ideal target audience. With that said, you must use Facebook ads, which allow you to target the ideal audience.

Twitter has 313 million active users, and you could benefit from using it for marketing. However, it is very different from Facebook, and the users are considerably younger. It is easy to set up a Twitter account, but growing the account and turning it into a lead generating tool for your brand is the daunting part of Twitter marketing.

Twitter is all about engaging and interacting with your target audience to unlock new opportunities for growing your business online. However, you need to understand how it works, and where it fits in the social media ecosystem before creating a Twitter marketing strategy.

Most businesses use Twitter for branding, networking, reputation management, sharing content, and driving engagement for promotional activities. Most of the activities on Twitter are interaction-based, which goes to show that Twitter thrives on communication.

Twitter chats are some of the best ways of finding active Twitter followers. If you cannot find chats for your industry, you can create one. However, you should be more than a spectator and avoid using plain text in your tweets. Tools such as Canva can help you create stunning graphics for your tweets in minutes. You can find a full guide on Twitter marketing here.

Social media has seen much change and users prefer content that engages them on a deeper level than text does. Enter video content, it will not ensure more engagement but they help communicate your ideas better than text would allow you.

YouTube is the biggest video sharing site, and it gets over 4 billion views per day. It is the perfect platform to show your customers what happens behind-the-scenes during content creation or the normal running of your business. On top of this, it is the second most visited website in the world after Google.

When it comes to using YouTube for marketing, you need to have a consistent uploading schedule. You need to put thought into your titles, write a great description, add CTAs, and choose the appropriate tags and categories, among other tasks.

If you are new to YouTube, it might be a daunting task of growing your subscriptions. However, you can take a course that will help you create YouTube ads that convert and bolster the traffic to your channel. On top of this, you should share links to your YouTube videos on your social networking platforms to increase its visibility.

More so, when creating blog posts, you should link your YouTube videos to increase the chance of ranking higher on search results.

Did you know that there are different types of content you can use on social media to help engage your target audience? These include podcasts, live streams, user-generated content, infographics, videos, VR content, images, webinars, client testimonials, eBooks, and guides.

For a majority of these content types, you will need special tools than the editor on your social networking platforms and blogs. You can use tools such as VidLabAdobe Spark VideoAdobe Spark PostTHETA+, and Zoom, among others. With that said, you cannot rely on one type of content for your social media marketing.

You can only know which content type to use by testing, asking for user feedback, tweaking, and testing again until you get the right fit.  

When creating a social media marketing strategy, you need to know when to post, since timing is everything. While it is easy to get through to your audience in real time, you need to post at the most appropriate time for your content to get the most engagement.

For Facebook, posts made between 1 pm and 4 pm have the most engagement on the weekends. For Twitter, you should tweet between noon and 3 pm during the workweek. For Instagram, the users are engaged throughout the week, but they are most active between 8 am and 9 am as well as at 5 pm, and 2 am.

Knowing when to post will increase user engagement and interactions. However, sticking to manual posting does not always work. To ease the process, you should take advantage of the various social media marketing tools that allow you to schedule and automate posting of your content.

This leaves enough time for you to source and create content, respond to your audience’s comments and messages, among other aspects of your business. You can also use Google Analytics and determine if you are getting enough visibility, interaction, and engagement.

The most successful digital marketers know that it is necessary to combine different campaigns to increase their ROI. This means that you should do SEO and social media marketing concurrently. One of the ways to combine SEO and social media marketing is by transferring your on-page SEO technique by using keywords in your social media content.

Social media platforms are the perfect place for you to promote the content on your websites and blog. Sharing on your social media profiles leads to link building, especially when picked up by influencers. On top of this, increased brand awareness will improve your SEO rankings.

Google also has a partnership with Twitter where relevant tweets to the query will show up on the search results page. The partnership might not improve your website’s SEO, but it will increase brand awareness, interaction, and engagement.

Changing trends in social media platforms are making it necessary that businesses spend money on targeted ads to ensure that as many people as possible see their content. For example, Facebook has changed its algorithm to make it easy for users to see posts from their friends first and this has made it difficult to get organic followers from your posts.

Since social media has the potential to influence buying behaviour, it is necessary that you spend money on ads and sponsor your posts to increase brand interaction and content engagement. On average, businesses in Singapore spend as much as SGD 13,000 on digital marketing per year, but they hardly use any of the money on social media marketing.

A social media agency with experience in the Singapore market will be able to advice you how much money you should spend according to your goals. The professionals will also help you figure out where you should spend the money for maximum ROI.

Social media platforms have made it much more difficult for businesses to get organic traffic to their business pages. This means that you must use target and retargeting ads to get the most out of your social media marketing campaigns.

This makes it important that you set aside a budget for your ads and influencer marketing. However, the higher the budget does not always translate to more enjoyment due to changing consumer behaviour and platform algorithms.

When creating a budget for your social media marketing campaign, you should allocate between 15% and 25% of your marketing funds on organic and paid advertising. On average, it will take SGD 1.50 to direct a lead from your social media platform to your website.

You would think that something we use every day, businesses would get it flawlessly. However, businesses keep on making mistakes with their social media marketing, which costs them not only time and money but also traffic and a reduction in the number of followers.

The first mistake is getting the social media marketing strategy wrong. Other mistakes include being inconsistent in how you post the updates and more. Here are more mistakes you should know about, but you should redeem yourself by analysing the results from the social media management tools.  

However, you will avoid most of these mistakes when you identify and target the right audience and keeping your cool when responding to negative comments on your posts.

Finally, the most important thing in social media marketing is to create a strategy you can adapt to different social media platforms. It can be tiring doing the processes manually, but with social media marketing tools, you can automate the process and improve your ROI.

Contact us today for professional digital marketing services, which include social media marketing and management.

For a long time now, there have been arguments on the online channels that make up social media. To most people, Facebook, Twitter, Instagram, LinkedIn, Pinterest, are the channels that make up social media. However, these are just but one category called social networking platforms.

Others social media categories include bookmarking sites such as StumbleUpon, which allows users to save and organise links to their favourite websites. Social news sites such as Reddit allow users to post article and news links on the sites for other users.

Media sharing sites such as YouTube are social media platforms that allow users to share multimedia content. Microblogging sites are social media platforms that allow users to submit short entries that include links to products and services. Twitter is one of the most infamous microblogging websites today.

Finally, forums and blog comments are also part of social media, and they provide an opportunity for users to engage in conversations by making posts and responding to messages left by other community members.

With that said, a social media marketing agency will help you identify all the available social media channels that will help you engage with your target audience. For this reason, you need to ask them questions to test their competence on a wide range of social media channels.

The trouble with social media is that most of us use the platforms for personal use. This presents a problem when it comes to choosing the best channel for business.

To make the right choice, you need to sit down with your team, brainstorm, and create a social media marketing strategy. This is is a summary of everything that you plan to do and hope to achieve with your social media activities.

However, when you are running a busy business, you will hardly have enough time to be active on every social media platform available today. This makes it necessary that you narrow down your choices to the most impactful channels.

Here are pointers on how to choose the perfect platform for your business.

  • Identify your ideal target audience

  • Define your goals

  • Research to know where your audience spends their time

This is not an easy process, but with proper research, you will reduce the time and money it takes to find the perfect social media platform. With that said, you need to monitor the metrics from every platform, to ensure that you get maximum returns on investment.

However, with changing user demographics, doing it on your own can be a challenge. A social media agency on the other hand will help you choose the most effective social media platform that will maximise your ROI.

Twitter has become one of the most crucial social media channels you must use to engage existing and potential customers. However, there is the problem that your tweets are only visible to a section of your followers.

With that said, you can take advantage of several tactics that will extend the reach of your tweets; that is if you do not mind spending on Twitter ads. Not only can you make a new tweet appear on the timelines of people you do not follow, but old tweets as well.

The ads allow you to fine-tune your campaigns to ensure it reaches your targeted audience based on region, age, among other factors. The best thing about it is that you will only pay if a user engages with the ad or tweet.

You can also use hashtags to extend the reach of your tweets. Statistics show that hashtags receive twice the engagement compared to ordinary tweets mainly because they are easily searchable. The catch here is to choose the most appropriate hashtag for your brand and sector.

On top of this, search for the relevant hashtag and follow the accounts using it. The chances are that they will follow back and from there you can start a conversation and introduce your brand. Taking the challenge yourself can be daunting work, but a social media agency has the expertise and the personnel to tackle marketing on Twitter.

The success of every social media marketing campaign is centred on the content shared with the audience. This makes it necessary to have a clue as to the type of content that will entice your followers to convert.

However, most businesses make the mistake of sharing their product or service features and inserting a CTA hoping to make more sales. This is a counterproductive strategy and they eventually give up. The problem here is in the content, but how do you find the right one for your audience?

There is a wide range of tools you can use to help in curating content that resonates with your audience. For example, a tool such as BuzzSumo will help you identify the most shared articles in your niche.

Moreover, you should follow people on social networking platforms who share articles related to your industry that you think will be relevant to your audience. This can be a tedious process, but with a tool such as Nuzzel, you will get emails with the most shared content from the people you follow.

With that said, tools and forums such as Quora, Reddit, Digg Deeper, LinkedIn Pulse, and more will help you curate content for your social media audiences. Professional social media agencies in Singapore will be able to help you in curating content that will be relevant to your social media marketing campaigns.

Unfortunately, the attention span of most internet users in Singapore and across the world is dropping at alarming rate. Brands today have up to 8 seconds, which is down from 12 seconds recorded in the year 2000 to create interest and hook the reader.

This means that you need to concentrate on increasing engagement and interaction to ensure success. You can do this on social media by

  • Asking questions

  • Hosting a chat

  • Running contests

  • Sharing the behind the scenes

For example, sharing the behind the scenes operation in your organisations adds authenticity to your brand and trust. This leads to increased interaction, as well as likes, clicks, comments, and shares.

These processes are not easy to do since they require a lot of research and metrics analysis. An experienced social media agency will handle the above processes and more in less time. More so, the agency will undertake the process with a higher chance of success.

The short answer is that they help brands run and manage their social media presence. They do all the heavy lifting for you for a price. The social media agency’s competencies and service range will determine if they are worth investing in or not.

An experienced social media agency in Singapore should provide the following services

  • Social media publishing

  • Undertaking social media audits

  • Competitor analysis

  • Online reputation management

  • Developing social media marketing strategies and policies

  • Creating social profiles

  • Provide social media customer support

  • Run and manage all social media marketing campaigns

These are some of the duties of a social media agency. The more activities a social media agency can undertake for you, the higher their rates will be. With that said, you need to find a social media agency that provides as many services under one roof as possible since this reduces room for error.

If you do not have the resources to hire an in-house social media expert, it will be a challenge implementing your social media marketing strategies. However, picking out a social media agency in Singapore is not an easy fete. For starters, you could look into the following factors

  • How many followers they have on their social media accounts

  • Client testimonials

  • The success of their previous campaigns

The agency will ask questions about your goals to ensure that they understand your strategy and expectations. With that said, do not choose a social media agency solely on price alone, research on their clients and call them, and ask questions about the agency to help you understand how it deals with its clients.

A social media agency can provide valuable workforce and expertise to boost your organisation’s social media efforts. However, you need to pick an agency that is a proper fit for your company. Follow these steps to ensure that you maximise your partnership with the social media agency

  • Get your paperwork in order

  • Hire a trustworthy agency

  • Create efficient channels of communication

On top of this, a professional agency will require you to define your goals, plans, strategies, plans, reports, and analytics of your social media marketing campaigns. On top of this, it will help if you have done research on the best type of content suitable to your audience.

Statistics show that you should post at least twice a week on most social media platforms. However, some platforms are an exception such as Twitter, Instagram, and Pinterest, which require that you post more frequently. For Twitter, it is best that you post at least once a day.

On the other hand, platforms such as Instagram, WhatsApp, Snapchat, and Facebook have stories that expire after 24 hours. This allows you to share content and create a sense of exclusivity and urgency without going overboard.

Social media agencies in Singapore know the best times to post on different social media platforms. This in turn will help you maximise your chances of engagement from your audience.

Negative comments on social media can hurt your brand image, and most brands opt to delete them as soon as they arise. However, some social media platforms such as Facebook and Twitter do not have the delete option.

With that said, you can hide the comments in the ‘Settings’ tab, on Facebook and for Twitter, you can block the offending user, report the user for spam, or mute tweets from the user. Unfortunately, this will not do you any good.

The best way to deal with negative comments is to respond to the user and offering a solution. This could include asking the user to contact you directly using a direct message or email to resolve the problem. This way, you will show your followers that you are proactive and that you are a customer-oriented brand.

You should never engage the user is a war of words on a public platform such as the comments section. This will not only lead to loss of clients, but you will be seen as an unprofessional brand. With that said, an experienced agency will be able to handle all the negative comments from your followers through a process called online reputation management.

What’s Social Media Marketing?

In the simplest of terms, social media marketing is the process of using social media platforms to market your products or services. But it’s not as simple as posting a few tweets and calling it a day – social media marketing requires a lot of planning, strategy, and effort.

 


Why Social Media Marketing?

As of January 2021, there were 4.15 billion active social media users worldwide. That’s about 60% of the world’s population.

Statistic: Global digital population as of January 2021 (in billions) | Statista
Find more statistics at Statista

The percentage is even higher in Singapore.

To be precise, there are over 5.2 million social media users in Singapore, with the number projected to hit 5.6 million by 2025.

Statistic: Number of social network users in Singapore from 2017 to 2020 and a forecast up to 2025 (in millions) | Statista
Find more statistics at Statista

That’s over 90% of Singapore’s population.

Many businesses are using social media marketing to reach out to these potential customers, which is why we suggest you learn the ropes.

 


7 Reasons Social Media Marketing is Essential (and Awesome)

#1: It’s free.

Surprise, surprise – marketing doesn’t usually come cheap, same as social media marketing. However, you can easily create a Facebook or Instagram page without paying a single cent! And if you want to advertise on popular platforms like Facebook and Instagram (which you definitely should), it’s also possible to get help from influencers at a minimal cost.

#2: It’s versatile.

Not only are social media platforms accessible on mobile, but you can even create pages or accounts on multiple platforms simultaneously. This way, your followers are never far off, regardless of which platform they’re using.

Furthermore, social media can be used for various marketing activities such as branding, lead generation, customer service, and more. So no matter what your business goals are, social media can help you achieve them.

#3: It’s interactive.

One of the best things about social media is that it allows a two-way conversation. You can talk to your followers or customers, and they can talk to you too.

Whether it’s raising awareness for your brand, getting customer feedback, engaging with users, or building a reputation for being responsive and helpful – social media marketing lets you do all of that and more.

#4: It’s a great way to get real-time feedback and ideas

Social media is a great way to get feedback on your products or services, not just from customers but also from employees, stakeholders, and other people in your industry.

This way, you can get a better idea of what people want and even test out new ideas before rolling them out to the public. Talk about getting a head start.

#5: It helps build a good reputation.

Creating a social media page for your business and actively engaging with users on the platform is a great way to improve your brand’s image and build positivity around it.

Furthermore, social media can also be used to build relationships with customers. By responding to their queries and comments in a timely and helpful manner, you’ll create a positive experience for them, ultimately leading to customer loyalty.

#6. You can Grow an Audience with a Small Budget

You don’t need a huge budget or thousands of followers to succeed at social media marketing.

Using the right strategies, you can grow your following regardless of your budget size. A few dollars can go a long way in growing your audience on popular platforms like Facebook and Instagram.

#7: You’ll have access to huge amounts of data

Social media is more than just a platform for posting photos or sharing updates.

By analyzing social media data, you can gain valuable insights about your audience and how they interact with your brand.

This information can help you market better by knowing your audience, what drives their behaviour online, where they are located, which platforms are most effective for getting the desired reach, etc.

 


A General Overview of Social Media Marketing

According to Statista, 91.9% of companies use social media for marketing purposes. This figure will only grow in the coming years, and if you’re not using social media for your business, you’re going to be left behind.

Consumer Social Media Usage is on the Rise

Consumer social media usage is on an upward trajectory,  with more and more people using social media to connect with friends and family, stay up-to-date on current events, get product recommendations, and more.

number of social media users worldwide projected from 2017 to 2025

In fact, a study by Statista shows that the number of social media users is projected to reach 3.96 billion by 2022.

Generation Z, in particular, increased their social media usage by 78% in 2021, while millennials increased their usage by 77%.

percentage of consumers on social media stats

What’s more?

Social media users are also spending more time on social media. In 2021, the average social media user spent 2 hours and 25 minutes per day on social media, up from 2 hours and 22 minutes in 2020.

The Average Time Users Spent Online in 2021 (By Platform)

average time spent on social media

Also, according to Sprout Social, 57% of social media users use the platform to learn more about a brand’s products or services. In comparison, 47% use it to stay updated about brands and the latest development in the industry.

Brands that meet the needs and wants of their customers stand and exceed their expectations get to enjoy massive spikes in engagement.

In which case:

  • 91% will visit the brand’s website or download their app
  • 89% will purchase the brand’s product or services
  • 85% will recommend the brand to their family and friends

You want to note that customer expectation is always in flux – and different from one customer to the other.

 


Other Social Media Statistics To Note

Before we go any further, let’s explore ten social media statistics to consider before hiring a social media marketing agency.

Before we go any further, let’s explore ten social media statistics to consider before hiring a social media marketing agency:

  1. There are over 4.48 billion social media users at the time of writing this. That’s a 5% increase from last year’s count.
  2. The number has also doubled from 2.07 billion in 2015 (source: backlinko).

An average social media user engages with about 6.6 social media platforms, spending an average of 145 minutes (2 hours 24 minutes) per day on these platforms (source: Statista).

  1. The social media growth rate from 2015 was 12.5%. However, it would decline in 2019 to 9.2%. That’s because a majority of internet users are already on social media.
  2. By region, Asia has the highest social media growth rate (at 16.98%). It’s closely followed by Africa (at 13.92%) and South America (8%). Coming up next is North America (at 6.96%), then Australia (4.9%) and lastly Europe (4.32%).

Social Media Growth Rate by Region

 ContinentAnnual Social Media Growth in % (2021
Asia16.98%
Africa13.92%
South America8%
North America6.96%
Australia4.90%
Europe4.32%
  1. 4 93.33% of internet users are now on social media. In a similar token, 85% of mobile internet users are active on social media. Meaning, your business can still thrive with social media alone.
  2. Facebook is the leading social media network (with 2.9 billion monthly active users. YouTube comes next (with 2.3 billion monthly active users) and then WhatsApp (2 billion active monthly users).
  3. Of the total social media users, 54.4% are female, while 46.6% are men. While most adults say they use Facebook and YouTube, TikTok, Snapchat, and Instagram are especially common among young adults (30 years and below).
  4. Social media has now overtaken TV as an advertising vehicle. With this, 80% of businesses now have a presence on social media. The only problem is, they’re not sure what to do with it.

 

 


7 Not New But Evolving Social Media Trends to Watch Out for in 2022

Apart from Facebook rebranding to Metaverse, we don’t expect to see anything new in the social media world. However, these platforms will continue to evolve and get better.

  1. Social Selling and Social Commerce Will Become Mainstream

Social selling isn’t a new trend. It was rolled out a few years ago.

It essentially allows a business to use a social platform as a sales tool. Users can use it to engage their potential customers and sell to them directly.

Social selling is becoming more popular with social media marketers, but it hasn’t reached its peak yet.

That said:

Social selling is set to grow in 2022, with more companies using it to elevate their brand presence.

According to a recent eMarketer report, the total social e-commerce sales will increase by 34.8% in 2021, rising to over $36 billion by the end of the year.

The number of social commerce users will increase by 12.9%, with the social commerce industry seeing an overall growth of 37.9%.

The two leading networks for social commerce are Facebook and Instagram.

The Number of Adults Who’ve Made a Purchase on Social Media
users on social media for social commerce

The two most common features on these two social media platforms are shoppable ads and in-app purchases.

Also, according to a Facebook report, the next thing in social commerce is live video selling.

In which case, 47% of consumers say they don’t mind purchasing on social media after watching live media — the number switches to 62% for Gen Z and 57% for millennials.

It’s, therefore, safe to say that social selling is about to become mainstream.

So, as you continue to create content for your social media platforms, be sure to include some social selling tips to gain an edge.

Here are a few of the social selling tips to observe:

    • Make your prospective customers or clients feel comfortable: Make a good first impression and build trust with them before attempting to sell to them.
    • Build your personal brand: When customers know and trust you, they are more likely to buy from you.
    • Educate your audience about your product or service: Your audience will not buy from you if they don’t understand what it is that you’re selling.
    • Use social media platforms to drive traffic to your website: This will allow them to learn more about your product or service and make a purchase if they wish to.
    • Only pitch when the time is right: Don’t push your customers or clients to buy from you. Let them make that decision when they’re ready.
    • Keep one eye on what your competitors are doing: Monitor every one of their moves and find ways to one-up them.
  1. Paid and Organic Battlegrounds Go Local

Organic reach is on the decline.

That is especially true for Facebook, where businesses see a 2% organic reach.

In such a situation, it’s no wonder businesses are turning to paid advertising.

That’s been the norm for a while now. What’s changing is how businesses are allocating their ad dollars.

Instead of going for a global reach, businesses are now targetting their ads to specific locations.

Why?

Because they’ve realized that’s where their customers are.

But as things are, it won’t be easy to use Google Ads to engage Lookalike audiences and first-time customers. Add that to the decline in organic reach, and it’s clear marketers have a tough road ahead.

It’s not all bad news, though.

There are still plenty of opportunities to reach new customers on social media.

You just have to be more creative in how you go about it.

Social media marketing has always been about finding the perfect balance between paid and organic tactics.

However, one of the biggest trends we’re now seeing is businesses focusing on their local markets.

That means more businesses are using location-based targeting for their social media ads.

They’re also using geo-targeting to ensure people only see their ads in the right areas.

And, it’s paying off big time.

With paid ads, brands will be promoting tailored ads to specific geographic regions.

A few examples:

    • Ads featuring weather-specific or seasonal products or services
    • Location-specific branded filters
    • Ad promoting live events to followers in specific areas
    • Ads for regional products, like local specialties
    • Ads for local services like plumbers and electricians

You must always analyze your content before posting it on social media. That way, you’ll know how people are engaging with similar content and whether or not they’re showing an interest in your products or services.

You don’t just have to target people nearby, either. You can also focus on your competitors’ customers based on their location.

Using geo-targeting can help you build an audience that is more likely to buy from you.

  1. Personalization or Creating Personable Experiences to Drive Engagement

Personalization isn’t a new trend.

In fact, it’s been a fundamental part of content creation for some time now.

However, as the competition heats up and people become more selective in what they choose to engage with, personalization is becoming even more important than ever before.

Back in 2019, 72% of consumers said they’d be more likely to engage with a brand that offers a personalized experience or a marketing message that’s tailored to their specific preferences and needs.

And yes, consumers get what consumers want. In fact, 9 out of 10 marketers are already investing in personalization, with 51% of marketers making it their top priority.

Even so, marketers still don’t really understand how personalization works.

That’s because 57% of marketers aren’t using tools to personalize their content. As a result, many are wasting time and money creating one-size-fits-all campaigns that end up falling flat.

But it’s not all bad news.

There are plenty of ways to personalize your content without relying on tools.

Some of the most popular methods include using first names, addressing people by their interests, and segmenting your audience into different groups.

You can also create custom content for each social media platform.

Personalization is all about using the consumer data you’ve collected to enhance their overall experience.

This could be anything from using their purchase history to create tailored ads to sending them a birthday message on social media.

One of the most critical personalization aspects is keeping track of your customer interactions.

That way, you can identify any patterns and use that data to improve your marketing strategies.

Brands are also personalizing (humanizing) their social media interactions with customers via live chat and DM or using chatbots.

As social media trends continue to change and evolve, it’s up to marketers and business owners to keep up with what their consumers want:

    • 69% of online shoppers love to interact with brands through messaging apps. The 69% also add that it makes them feel more comfortable and at ease with the brand.
    • 71% of shoppers expect brands to offer customer support through social media platforms. They expect to find the assistance they need whenever they reach out to brands via social media.
    • 94% of customers are more likely to buy from a brand again, provided it delivers a satisfying customer experience via social media or messaging platforms.

The key point of social media personalization is paying attention to customer engagement history and context.

Here are some quick tips to make social media personalization work for you:

    • Put yourself in your customers’ shoes. Figure out what they want and how they search for information on social media.
    • Map the customer journey from start to finish. Identify the key touchpoints where you have the opportunity to engage with your customers.
    • Experiment with different personalization techniques and see which ones work best for your brand.
    • Use customer data to create targeted content and experiences that resonate with your customers.
    • Keep track of customer interactions and use that data to improve your marketing strategies.

The bottom line is that social media personalization is no longer an option. Consumers are demanding it. So brands either adapt or risk being left behind.

Influencer Marketing Will Continue to Evolve

In the early days of social media marketing, brands often partnered with celebrities and other high-profile influencers to promote their products.

But as social media has matured, so too has influencer marketing.

Nowadays, brands prefer partnering with micro-influencers — those with a smaller but more engaged following.

Here’s what consumers nowadays expect from influencers:

    • Showcase a brand’s value
    • Showcase a brand’s products or services
    • Explain how to get the most out of a brand’s product or service
    • Entertain and educate

In other words, influencers are no longer just promoters – they’re educators and trusted advisors.

As Expert Voice Consumer Trust Panel Report shows, only 4% of consumers take celebrity endorsements seriously. Only 4% of consumers will buy a product simply because it was endorsed by a celebrity they know.

Quite frankly, influencer marketing is no longer about celebrity endorsements. It’s about partnering with people who can authentically deliver your brand message.

And as social media continues to evolve, the role of the influencer will continue to evolve along with it.

Here are some best practices for working with influencers:

    • Look beyond the biggest names in the industry and find micro-influencers who have a high engagement rate on social media.
    • Collaborate with an influencer based on their expertise, not their follower count.
    • Make influencers feel like they’re part of your team by involving them in the creative development process.
    • Showcases the brand’s value
    • Shows the brand’s products or services in action
    • Explains how to get the most use out of the brand’s product or service

Another report released by Later shows that micro-influencers with 25,000 followers or fewer get the most engagement.

what are the instagram engagement rates

We’re also more likely to see brands and micro-influencers form long-lasting relationships with one another.

  1. Influencer Houses and Collaboration will become More Prevalent

Influencer houses and collaboration will become more prevalent with a growing need for more content.

For the uninitiated, what is an influencer house?

For the uninitiated, an influencer house is a company that represents a group of social media stars or celebrities.

Brands are starting to see the value in working with these companies, as it allows them to reach a large and engaged audience quickly and easily.

It also builds the idea of authentic influencer marketing, where you have multiple influencers working together to promote a brand.

User-generated Content and Social Proof to Build Trust

Building trust in your brand is critical for successful social media marketing.

Currently, 93% of marketers agree that users trust user-generated content than brand-generated content.

That applies to all types of user-generated content, including reviews, comments, ratings, and social media posts.

So how do you build up your user-generated content?

The most cost-effective way is to encourage your existing customers to leave feedback on your online presence.

But there are other ways too:

    • Offer special discounts for referrals
    • Run contests that require user-generated content submissions
    • Monitor, reply, and engage with your audience on social media to encourage feedback

In addition, you can incorporate social proof into your user-generated content by showcasing high ratings and positive reviews.

To sum it up, social media marketing in 2022 will be all about authenticity, engagement, and trust.

It turns out, 40% of consumers lost trust in online reviews, especially since companies started cooking them up.

That’s where user-generated content comes in handy.

With user-generated content, authenticity is immediately recognizable.

Since it’s coming from an actual person, it tends to carry more weight with consumers.

Online reviews, on the other hand, are easy to fake.

Simply put, user-generated remove any doubt a customer might have about your brand, making it more enticing for potential consumers to want to hop on the bandwagon.

So, make sure your social media marketing team has a solid plan for:

    • Finding user-generated content as it’s created
    • Soliciting user-generated content in a way that encourages engagement and creates a sense of community or a valuable experience for the customer
    • Creating a system that allows for quick and easy responses to user-generated content
    • Showcasing user-generated content on social media and your website

Social media marketing isn’t an exact science. It’s about experimentation, creativity, and responding to the needs of your audience.

The trick to succeed with user-generated content is to ensure it meets a certain high-quality standard while encouraging the user to be authentic in how they present the content.

In essence, social media marketing in 2022 is all about giving people a voice and then amplifying it.

As we move into the future, it’s important to remember that social media isn’t just a one-way street. It’s a two-way conversation where brands and customers can connect and share.

crafting a post on fb to connect with customers

Like in the real world, social media has its own rules of engagement.

You can’t force-feed people with your message and expect to win over fans.

The best way to do it is to let your audience lead the conversation while you’re there to amplify and prod it up.

  1. An Avalanche of Video Content

Video content is taking over social media, and there’s no turning back.

In 2021, Cisco predicted that video will account for 82% of all consumer internet traffic by 2022.

That means if your brand isn’t incorporating video into your social media marketing plan, you’re already behind the curve.

Here’s more (from Biteable):

    • 60% of marketers use videos, with 94% planning to continue using them in 2022 and beyond
    • 61% of marketers rate videos as ‘extremely” important in their overall content strategy
    • 30% say videos produce higher ROI than their brand website

Adding video content to your social media marketing mix is a no-brainer.

But what kind of videos should you create?

Here are some ideas:

    • Product Videos – Showcase your products or services in action
    • Brand Videos – Introduce your company and explain what you do
    • How-To Videos – Teach people how to do something by getting them involved
    • Quizzes & Inspiration – Give users a challenge and get their feedback

The main thing about videos is that you want to focus on what your company is all about.

With the right balance of authenticity, engagement, and creativity, you can get creative with video content.

The trick with posting video content is versatility and adaptability.

Make sure your video can be repurposed for different social media platforms.

In terms of length, use both long and short videos to engage with your target audience and deliver value to them.

The biggest shortcoming of social media marketing in the past is that it was primarily focused on quantity over quality.

Posting content for the sake of posting content won’t help you connect with your audience.

Instead, focus on creating engaging videos that incorporate techniques like storytelling, along with some education and inspiration mixed together.

videos on fb can capture attention more than simple posts

Source

In some cases, you might also want to post static videos or brief videos to keep users intrigued or to facilitate short-term engagements.

It’s all about keeping them hooked and coming back for more.

You have the option to post pre-recorded videos or broadcast live videos.

Make sure you know your target audience and what content works best for them.

Most importantly, don’t be afraid to experiment with different content types and see what works best for your brand.

  1. Augmented Reality Becoming More Practical

2022 will be the year of AI and augmented reality.

You’ve probably already seen examples of how brands can use augmented reality to bring their products and services to life.

It’s a great way to stand out and give customers a unique experience, but it also takes time and effort to create AR content that resonates with the people.

The key is knowing your audience and what types of experiences they find most valuable.

If you can deliver on that expectation, people will keep coming back for more.

One of the best uses of augmented reality is giving customers an interactive shopping experience or letting them try out your product before buying it.

Think Mobiles did a study on Augmented Reality, and here’s part of the data they collected:

    • 63% of online shoppers agree AR enhances their online experience
    • 40% of consumers will pay more for a product provided they can preview it via AR
    • 35% of shoppers say they’ll increase their online shopping activities provided they’re served with more AR experiences

Here are the recent developments in Social media AR:

and the list goes on

While lenses, stickers, filters, and other AR features aren’t anything new, brands are finding more ways to incorporate them into their overall social media strategy and create unique experiences for their customers.

As you plan your social media content in 2022, look closely at augmented reality and see how it can help you stand out from the competition.

Brands are also using augmented reality to let their customers preview their products.

It works in various ways, but it all comes down to giving consumers an immersive experience that they’re unlikely to get just by seeing something on the screen.

augmented reality on social media

Augmented reality will break into the mainstream in 2022 as more people become familiar with the technology and its potential uses.

Be prepared to experiment and see how you can use it to connect with your target audience.

  1. Responsible and Ethical Operations take Centre Stage

With the rise of fake news and data breaches, people are becoming more aware of how their personal information is being used.

In response, users have been more concerned about privacy policies and what kind of data is collected.

This shift in the mindset will continue to grow as people become savvier with a broader variety of apps and platforms.

So, what are the characteristics of Gen N?

First, they’re hyper-connected and hyper-aware of what’s happening in the e-commerce space.

They avoid traditional media and get their news primarily from social media.

“As users become savvier, they’re going to want brands to be more honest and upfront about how their data is being used. It’s not just the privacy of information that people are worried about — they also want to know that brands aren’t using manipulative tactics to get them to follow, sign up, or buy something.

This generation is more informed than we give them credit for, and they’re becoming harder to sell to.

If you cannot provide value, they won’t have a reason to follow your brand.

They’re also curious and experimental. On top of that, they have the means to find the information they want, just when they need it.

This is an opportunity for brands to tap into the Gen N market by being transparent and honest about their operations, values, and goals.

In a world where social media plays a significant role in how people get their information, it’s more important than ever for brands to be responsible and ethical in their operations.

Here’re a few statistical findings that back up this claim:

So, other than just being responsible and ethical, customers are also well aware of your impact on their community.

Social media is the perfect place to make this happen, as it gives you a platform to share your stories and connect with customers on a deeper level.

 


Social Commerce: What’s It About

Social commerce is exactly what it sounds like: shopping via social media. Consumers don’t just want to see ads and promotional messages; they want genuine engagement and real-time interactions with their favourite brands and influencers.

This concept isn’t new, but it’s picking up speed fast, and it could be where the industry is headed.

 


How Social Commerce Works

Online shopping is already a huge trend.

Online retailers are generating more revenue than ever before, thanks to increased consumer demand. However, a new trend could change the way brands engage with their audiences on social media forever: social commerce.

Social commerce refers to the ability of social platforms and shopping sites to function seamlessly together so that consumers can buy products directly through their favourite social media platforms.

 


Why Social Commerce?

While social media is usually a platform for engagement and customer service, it’s become much more than that. Customers want to do everything on the same page, including buying products directly through their favourite digital networks.

Social commerce allows customers to share product recommendations with friends and family, plus they can use social media to earn loyalty points and discounts.

The main goal of social commerce is to allow customers to shop seamlessly on one platform, no matter where they are or what device they’re using.

Understanding Social Commerce

There are several things to keep in mind when it comes to social commerce.

First, social media platforms apply a lot of restrictions on what you can and cannot do. For example, while Twitter allows the use of hashtags, Instagram does not.

Second, each platform has its own set of rules and regulations that could get you into trouble if you don’t pay attention. Third, many social media sites have their own internal ad services.

You will not be able to use your regular ads on these platforms unless the site explicitly allows you to do so. You may want to check with the social media sites themselves to find out what you can and cannot do on each platform.

How Social Commerce Affects the Industry

Naturally, this is a game-changer for online retailers. With so much demand for social commerce, it’s now more important than ever to integrate your e-commerce site with key social platforms.

As customers become increasingly familiar with shopping via Facebook, Pinterest, Twitter, and other platforms, they’ll expect retailers to follow suit. Retailers who don’t figure out how to sell products directly on social networks will miss a huge opportunity.

As more customers turn to social media as a source for inspiration and product recommendations, brands that don’t offer the ability to shop directly on social platforms will lose out.

There are many different ways to go about it, but the best solution is usually a combination of social media posts and paid ads (or free posts).

The Future of Social Commerce

It’s hard to say exactly where this trend will go in the future.

Many experts believe that giant companies like Amazon, Walmart, and eBay will step in with their own solutions, while smaller retailers will lack the resources to keep up.

That means customers will gravitate toward larger brands rather than smaller businesses with direct access to their audiences.

On the other hand, major online retailers currently have a leg up on social commerce. If smaller companies adapt fast enough and offer a simple, compelling product that consumers want, they could have a fighting chance.

In the end, social commerce is still a new industry. It’s definitely not going away anytime soon, but it could be radically different in just a few years from now.

 


The Future of Social Media Marketing: 7 Trends to Expect in 2022

Social commerce isn’t the only social media marketing trend shaping up or more likely to take root in the coming months or years. Here are seven trends to expect as social media becomes more entrenched as a marketing platform and a means of engagement:

Social media users are becoming savvier about what they share—and how they share it

It’s no longer enough to slap up a blog post or upload a photo of your latest whirlwind vacation. Consumers expect brands to offer insightful content that demonstrates an understanding of the issues important to them: fashion, food, family, friends, or fun.

Social media users are sharing more than ever, but they’re also expecting more from the brands they follow

That’s not to say that it’s time to blow up your social presence and start over. Instead, you should look at your interactions with followers through a new lens: Is it possible that I’m simply posting too much? If so, you might be better served by a more strategic approach to your posts, rather than simply trying to post as often as possible.

Social media users are looking for brands to get involved in real-time conversations

Brands that were once hesitant about responding too quickly or engaging with customers via social media are now responding more frequently—and they’re learning fast.

Last year, Burger King was criticized after it tried to hijack a Twitter conversation with its own brand message under the guise of being an ordinary customer. This year, the fast-food giant is at it again—and this time around, it’s getting results for its efforts. Brands are now expected to be part of online conversations, and that means they need to up their social-listening game—and learn how to respond fast and effectively.

Social media marketing must be measurable, not just brand-building

It’s no longer enough for brands to simply create content and push it out via social networks without truly understanding what the content is achieving or which platforms are driving the most traffic or leads.

Today, social media marketers are expected to be able to demonstrate what they’ve done for their brands—and prove that it’s working. Thanks, in part, to new social networks like Outbrain and content discovery sites like Poptent; there are more ways than ever to measure the success of your social media campaigns.

Social media marketing is now social customer service

Brands that meet customers online need to understand that those users can and will complain if they’re unhappy about something—and they’ll blame the brand. That means brands must have a plan in place for dealing with social media complaints.

Social media users are becoming increasingly hard to reach

Brands shouldn’t assume that even their most loyal fans will see every piece of social content they push out. With the rise of ad-blocking technology, marketers are finding it harder than ever to be heard—and it’s proving to be an even bigger challenge to reach target audiences.

Social media is just another marketing platform—and it needs to be treated that way

Although social networks are fantastic for brand building, they’re still just one piece of the ever-growing marketing pie.

 


Ultimate Guide to Hiring a Social Media Marketing Agency

Venturing into the vast land of social media marketing can be a little overwhelming. Where do you begin? Where is the best place to “land?” Who should you work with? How much will it cost, and what’s the ROI going to look like? These are all valid questions that can keep entrepreneurs from signing up with a social media marketing agency.

It’s not uncommon for business owners to feel apprehensive about handing over the reins to their social profiles and digital marketing strategy. The problem is, they can’t do it all themselves, and sometimes hiring a firm dedicated specifically to helping you meet your goals is the best option.

 


Reasons to Hire a Social Media Marketing Agency

The following are key reasons why entrepreneurs should consider working with an agency:

Let’s dive into each of these points, so you can decide whether or not hiring an agency is the right option for your business.

1. You Don’t Have the Time

Social media marketing is hard work. Setting up accounts, updating them regularly, and engaging with followers is a time-consuming process. Even more so if you’re juggling multiple accounts for your business that include Facebook, Twitter, Instagram, Pinterest, and some other platforms you might have heard of.

If you already have a full workload on your plate, it’s understandable how adding one more thing to the daily routine can be way too overwhelming.

When you hire an agency, it will take care of creating Facebook posts and Twitter updates and everyday tasks like responding to user queries and comments in a timely and professional manner. They can also monitor your digital presence, so you don’t have to worry about the ups and downs of social media — unless, of course, you want to stay up to date with it.

2. You Don’t Have the Skills

Some entrepreneurs are tempted to set up accounts on different social media platforms, have their friends and families rubber stamp them as official profiles, then call it a day. Or worse, they’ll rely solely on their digital marketing team to handle it all for them — a huge mistake, if you may ask.

Social media marketing requires specialized skills and knowledge to navigate the ever-changing landscape of what’s popular, what works and how to use social media as a rewarding tool that gives back to your business. If you’re unfamiliar with all things social, you’re not going to be able to produce effective campaigns that generate results.

3. You Need a New Perspective

Setting up a Facebook page, creating a Twitter handle, and figuring out how to schedule posts on Instagram is half the battle. Figuring out the ROI for your efforts takes trial and error. In addition, your business might not be ready for some of the more advanced features social media has to offer, like paid advertising.

Getting a professional perspective on your social media marketing campaign will help you determine the right goals for your campaigns and how to give each platform its unique voice. In addition, it will keep you from wasting time with strategies that aren’t going to move the needle for your business.

4. You Have No Idea How to Measure ROI

Social media marketing is all about numbers: the number of followers you have, how many times they’ve liked or commented on your posts, how many new people visit your website, and so on.

There’s a lot to keep track of when monitoring the ROI to your social media campaigns, and if you aren’t prepared with the right tools for tracking, it’s going to be tough to determine if your efforts are giving you the results you need.

5. You’re Not Using Multimedia

Pinterest, Instagram, and Vine are popular social media sites that focus on multimedia content like photos, videos, and GIFs. Considering more than half of people over age 45 would rather watch a video about a product rather than read about it, it’s important to recognize that your brand needs a visual presence across all the different social media platforms.

6. You’re Not Using Social Listening

Social listening is just what it sounds like: monitoring social media channels to determine the sentiments being expressed in conversations around your business, products, or industry. By identifying which topics are trending, you can join in on relevant discussions that could potentially turn into partnerships or joint ventures while turning away from any negative feedback about your business.

7. You’re Unsure of What Tools to Use

Conversely, you might be overwhelmed by the sheer number of social media tools available to help you craft the perfect posts, analyse their effectiveness and reach new people who are interested in your business. You might not know which tools are worth investing in and which ones aren’t worth your time.

In such a dynamic industry, it’s easy to get stuck in a rut with social media marketing. By enlisting the help of a professional, you can rest assured that your efforts will be practical enough and leave you with enough time to work on other parts of your business.

 


How to Shortlist a Social Media Marketing Agency

Not all social media marketing agencies are the same. Some know their game better than others. Some are more adept at handling various tasks, while some focus solely on the task at hand.

To help you with your search for one, here are ten points to consider before hiring a social media marketing agency:

1.    Research

The first step is to do your homework on the available social media marketing agencies.

By knowing what to look for, you can save time and effort in your search. We recommend searching on Google Questions like “social media marketing agency near me” or “Hiring a social media marketing company.”

2.    Experience

Next, you want to consider the experience of each company in social media marketing. Knowing what they’ve handled in the past will give you an idea of how well they can handle your needs.

3.    Budget

Another important factor is your budget. How much are you willing to spend on their services? That will help narrow down your list when looking for social media marketing agencies to hire.

4.    Rates

As for their rates, know that there is a correlation between experience and cost. That is to say, the more experienced the agency is (and the bigger they are), the higher their prices tend to be.

5.   Flexibility and Communication

For businesses with many moving parts, you might want to look for an agency that’s flexible in terms of communication. They’re not limited to only one particular way of communicating. They can adjust and meet the needs of your business.

6.   Agency Culture

If you can, try to look for an agency with a culture that suits your company’s culture. It may not be appropriate for you to work with an agency where employees make memes all day or say “dope” in official communications. It all boils down to who you are as an organization.

7.   Reputation

In line with agency culture, you might also want to consider the reputation of a social media marketing agency. Look for one that’s been around long enough and has a good track record in their field of expertise.

8.   Portfolio

A social media marketing agency should also be able to show you its portfolio. It’s one thing to see what they can do; it’s another to be shown exactly how they do it. Look for an agency with a good mix of case studies in different types of businesses—from small companies to big corporations to celebrities.

9.   People Skills

You’re hiring a social media marketing agency for their people skills at the end of the day. After all, they are the ones who are going to be communicating with your customers online. Make sure they have strong written and verbal communication skills (including grammar!). They should also be able to understand and adapt to your brand and its voice.

10.   Free Consultation

Finally, consider a company that offers a free consultation with no strings attached. That way, they can show you what they can do without spending on their services right off the bat. You’ll be able to see how well it goes before deciding if you want to move forward with them or not.

Social media marketing is something you want to leave in the hands of experts–those who know the ins and outs and how to use it well. With these points, you’ll lessen your chances of hiring an agency that isn’t a good fit for you.

 


What Tools Are Your Agency Using?

A social media marketing agency should have a few tools at its disposal, most notably scheduling tools. Many businesses do not have the time to maintain their online presence on their own.

What tools are they using, exactly?

Buffer

Buffer is one of the most popular tools social media marketers use for scheduling posts because it’s free to use (with some caveats). It can be integrated with other apps, especially Hootsuite, LeadPages, Meet Edgar, MailChimp, etc. It has a user-friendly interface that makes publishing to multiple social media accounts a breeze. Posts are displayed in the order that they will be published, and this can be rearranged simply by dragging and dropping them to a new position.

Hootsuite

Another top-rated scheduling tool for social media marketing is HootSuite. As its name suggests, it specializes in managing social networks like Twitter, Facebook, and Instagram. It has a free version, only that it’s a bit more limited than the full-featured paid version.

BufferApp

Buffer also has an app that can be used on mobile devices (Android and iOS). Mobile phones are fast becoming the tool of choice for accessing social media accounts. BufferApp enables users to access these accounts more conveniently on their mobile phones. It’s free and can be downloaded from either the Play Store or Apple App Store (iOS).

IFTTT

If This Then That (IFTTT) is a platform that connects online tools and devices so you can perform specific tasks when certain conditions are met. You can use it to set up automatic posting on your blog or create emails based on the hashtags you’re using in your social media marketing campaigns.

RiteTag

RiteTag is a Twitter-specific tool for hashtag analysis. It analyses tweets to determine which hashtags are trending, calculates the reach of each hashtag, and helps you choose which hashtags to use based on your target audience.

TweetDeck

Tweetdeck is a free social media tool that runs on Mac and Windows computers. You can track hashtags and keywords in your tweets, mentions, and DMs. It also has a feature called Smart Inbox, which sorts your incoming DMs based on priority. You can also filter your incoming messages based on keywords and hashtags.

Social Flow

SocialFlow is used by big brands like Macy’s and HP. It also has a Chrome extension that you can install in about 10 seconds or less. Its focus is on optimizing social media content for better reach and engagement rate. It specializes in processing large amounts of data, so if your business needs to process, filter, and post massive amounts of social media data, then this tool can help.

Hootsuite Pro

Hootsuite Pro is a premium version of Hootsuite with more features compared to its free counterpart. It’s only compatible with the Chrome browser but works seamlessly with Twitter, Facebook, LinkedIn, and Google Analytics. It has a better user interface, too, which makes it much easier to use.

Edgar

The Edgar platform for social media marketing serves as your content hub. It can be programmed to post content at the optimal time when people are most likely to see it and share it. You’ll also save time and effort because you won’t constantly create new content for your marketing efforts.

BuzzSumo

BuzzSumo is a great tool for tracking how much exposure your social media marketing campaigns generate. It can be used to find influencers who share the same audience as you, and it displays reports about their outreach efforts (and yours). You can even use it to find trending stories in your industry.

 


Social Media Marketing KPIs

As you can see, there are many social media marketing analytics tools available to help you determine whether or not your marketing efforts are working. But these tools can’t provide concrete numbers.

What they do is estimate the reach and engagement rate of your content. They do this by using hashtag rankings, keyword rankings, and influencer rankings. They also use social media analytics to provide you with a massive amount of often confusing and difficult-to-understand data.

You need to combine the data provided by these tools with other metrics to prioritize your efforts and measure their impact on your bottom line. Here are some of the key performance indicators (KPIs) you should be measuring:

Brand awareness – How many people know about your brand? Have you reached a point where your fans can easily identify your company and its products or services, even without an official logo or slogan? Are you consistently reaching a critical mass of new customers?

Just how big is your customer base now compared to last year? Did you gain more followers this year? What about fans of your page?

Business development – Have you been able to generate leads from social media marketing efforts? How many sales have been made from customers who first learned about your company on a particular social platform?

Note: You can also track conversions with Google Analytics. This way, you’ll know exactly where the traffic is coming from and what actions they’ve taken.

Customer retention – It’s important to know how many of your followers are still with you now compared to last year. Are you losing more customers than gaining? Are most of your new fans coming from inactive accounts? If so, it may be time for a rebranding campaign.

Customer relationships – How many customers are engaging in conversations with you on social media? Do they have suggestions, complaints, or compliments that you need to address? Are there specific topics that are being discussed at a high volume compared to others? All these elements could provide valuable insight into what your customers want.

Customer service – How long does it take for your team to respond to social media messages? Are they getting resolved on time? If your customer satisfaction rate isn’t very high, you need to take steps to improve it.

Follower Count – a large number of followers can help you gain increased exposure. But are they all real people? Most social media analytics tools estimate the number of real followers you have.

Engagement – How often are your followers interacting with you on social media? Which posts do they interact with the most? What type of content seems to resonate best with them?

Audience demographics – Are certain age groups or genders interacting with your content on social media more often than others? What is the ratio of male to female followers? Is it consistent across all of your social media networks?

Hashtags – Which hashtags are being used most often in association with your brand name or the specific topics you post? Are there particular keywords that people who want to learn more about you or your products and services are actively searching for online?

Retweets – Have any of your posts been shared a high number of times? Which ones get retweeted the most often? What types of content seem to elicit the strongest responses overall from your followers?

Likes – Likes can drive traffic from social media platforms. It would help if you tracked how many likes each of your posts received. This data can help you determine which types of photos or videos may be most engaging to your followers.

Citations – How often are people mentioning your business name in their social media posts? Do they tend to use a specific tag on Twitter or include a link back to your site? Are the majority of these on Facebook or another social networking site?

A quick search will give you an idea of what the market currently looks like and the type of solutions that are available to cater to your business needs. Depending on your budget, expertise, and preferences, you can choose from enterprise-grade solutions to free tools.

As you can see, there are lots of ways for companies to measure how successful their social marketing campaigns are. It all depends on what business goals they want to achieve through these campaigns.