Get the lead generation agency that heavy weight brands use
MediaOne lead generation services utilises award-winning funnels fed by powerful SEO, SEM, social media and programmatic ads & lead capture to give you profits.
Why Use A Lead Generation Agency
Lead generation agencies use highly customised campaigns designed to improve your traffic, CTR, leads, conversions, ROAS, sales, and engagement.
While many companies do have their own methods, an experienced lead generation agency has the advantages of having a wide array of tracking and insights tools, an army of skilled staff, experience creating success in your industry as well as a variety of industries to draw inspiration from.
An established lead generation agency also would have the resources to conduct sophisticated best-of-class conduct of A/B split tests, different media buying and bidding strategies, multi-channel experimentation and more.
Get MediaOne Digital
Trusted by Fortune 500 companies like Canon, Fuji Xerox, Procter&Gamble, China Telecoms, SingTel, large regional multinationals like Dairy Farm Group, Sincere Watch, government agencies.
Now also available at cost-effective packages for the entrepreneur, SME and budget-conscious organisations.
Get MediaOne’s ISO-Certified and award-winning lead generation via SEO, SEM, social media, and programmatic funnel-and-capture processes clients rave about and competitors strive to emulate.
CALL (65) 6965 7008 TODAY.
What Is Lead Generation
Lead generation is the execution of sales and marketing related activities which bring about contact information of potential customers who may want to do business with you. Business large and small depend on lead generation as their lifeblood to generate current and future sales. Some of the lead generation examples include:
Inbound Lead Generation Methods
- Blogs
- Technical/White Papers
- SEO
- SEM
- Social media
- Email marketing
- Video marketing
- Webinars
Outbound Lead Generation Methods:
- Print or digital ads
- Editorials in trade publications
- Trade shows
- Listings in directories
- Mailers
- Brochures
- Networking
Why is Digital Lead Generation Important?
- Lead generation by an army of telemarketers used to be effective. But its no more because Covid has forced many buyers to be stay-at-home and uncontactable. This is made worse by strict PDPA rules which prohibits B2C calls, penalising up to $5,000 per offense.
- Spam emails used to work. But no more because of powerful spam-blockers.
- Mailers used to work. But no more. Even targeted mailers are chucked away by recipients with one look at the envelope telling them its not a government or bank statement.
- Simple ads in newspapers, TV and OOH used to work. But no more because eyeballs have moved to digital so much so that mass media companies have been forced to downsize or close.The answer is obvious and the answer is DIGITAL. MEDIAONE DIGITAL.
But most organisation still struggle to find the elusive profitability as the competition is intense, fast and usually more deep-pocketed than you. Thankfully the answer is MediaOne Digital with our powerful, award-winning strategies that help you trump over your competition and give you profitability without expensive trials-and-errors.
A WIDE net to haul in THE FISH
MediaOne has successfully executed these top-of-the-funnel (TOFU) strategies for clients like Singtel, FJ Benjamin, Canon, Procter&Gamble, Guardian, ST Elecronics, Fuji Xerox and can rapidly rescale and redeploy these proven tactics for your business, whether big or small.
Every successful lead generation strategy has well-defined components to ensure that leads are sourced from the entire spectrum. MediaOne's power-packed lead generators include:
- SEO to pull in copious amounts of organic traffic from keywords and content that are too expensive to target with paid ads
- Social to engage your target audience, get them interested, and with smart calls-to-action (CTA) get them to take action
- Ads from Google, Facebook, Instagram, Linkedin, TikTok and programmatic are able to laser target with high ROI
PERFORMANCE MARKETING PERFORMED
Organisations everywhere rely on MediaOne Digital to drive their performance marketing campaigns.
We not only generate the leads with our highly curated processes but we also track, analyse, provide insights + analysis + recommendations to make sure you get qualified leads.
This involves careful consultation with you about your business, your industry, your existing marketing process and your expectations to tweak and improve.
Steps to success:
1
We have a chat with you to find out who your target customers might be (i.e. gender, age range, income level, interests, habits, industry, etc) and your expectations of KPI.
2
We also try to find out where your frustrations and bottlenecks are which might be lack of a good landing page, lack of data and insights to make good decisions, and lack of clarity about your USPs (or UVPs).
3
We perform our own research with sophisticated audit and insights tools to uncover more data such as keywords, online platforms, preferred device usage, time/day of use, geographical spread, etc
4
We create the strategy, timeline and proposed budget to meet your expectations, execute and deploy.
5
YOU PROFIT MANY TIMES MORE THAN YOU HAVE EVER HAD.
Conversion rate optimised
It’s not enough to simply pull in traffic from top-of-the-funnel (TOFU) and use a solid landing page design to improve middle-of-the-funnel (MOFU). MediaOne Digital works on the hooks and reduces the friction to pull in the leads from the bottom-of-the-funnel (BOFU). This is where the gold is at the end of the rainbow!
If you want quality leads generated for you. You will need to have conversion rate optimisation. There is no shortcut.
Case Study
Our Clients' Say
Some of Our Valued Clients
FAQs
Lead generation can be executed either by inbound marketing or outbound marketing. Some inbound marketing strategies include blogs, content marketing, posting on high profile websites, SEO, SEM, social media marketing. Some outbound marketing strategies include email marketing, telemarketing, direct mailers, SMS-ing, events.
Practically all organisations which have a product or service to sell need lead generation. These include private entities, government-linked organisations, and even non-profit organisations. All these, lead generation provides the valuable life-blood to ensure future income on top of their repeat customers.
These include email subscription tools like Optinmonster, social proof notification plugins like TrustPulse, page builder tools like SeedPod, form builders like WPForms, marketing automation tools like Sendinblue, email address finder tools like Hunter.
