MediaOne’s free website SEO audit tool enables you to find out the real reasons why you are not ranking on Google. Within minutes, uncover issues about your website preventing it from scoring for the keywords that will get you high rankings, traffic and sales.
Don’t Wait. Run Your Website Through Our Online SEO Audit Tool Now
Website Not Ranking? Find Out Why In 15s
Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase..
Why A Good SEO Audit Can Make All The Difference
Are you struggling to get visitors to your site? Sick of having to spend hours poring over your website just to work out why you’re not getting anywhere? Your webmaster doesn’t know and your SEO guy doesn’t seem to care...
Luckily for you, we have a solution
A lot of the fixes are revealed in our free SEO audit tool.
A website audit is essential for your website as it helps identify technical issues and improve the performance of your website.
All you need to do is to key in your website’s URL and keyword you would like to rank for, and we’ll prepare a detailed analysis of your website’s current SEO issues before emailing the report to you.
After that, all you’ll need to do is sit down and read through it to find out what needs to be done next.
One Of The Most Comprehensive SEO Analysis You Can Find Anywhere
Search engines look at many factors when ranking a website -- over 200 of them, to be precise.
These factors include on-page elements, backlinks, social media signals & more.
The problem is that while search engines have made it easy for us to implement many of these factors, tracking your progress & knowing when you’ve got it right can be a real nightmare!
That’s where our free SEO audit tool comes to save the day.
Do they include the most relevant keywords and, at the same time, accurately describe what’s on the page? Your title tags should contain the most relevant keywords, begin with a keyword, and not have more than 70 characters.
All these factors will be listed here so that you can see what improvements need to be made.
Google is all about improving user experience – it’s all they care about.
With the help of their Panda algorithm, they can easily tell which site provides a better user experience than others by just looking at your code.
To do this, Google keeps track of user clicks and impressions, along with how long users stay on your site (through its visitor tracking tool). After looking at all these metrics and much more, the algorithm decides whether or not you’re worthy of ranking high or low.
Our free SEO audit tool will give you a scope of everything and how Google analyses your website’s code.
It will check your site for pagination errors, poor navigation, broken links, missing titles, etc.
It will also check whether your HTML code is W3 validated or if your site is linked to sitemap.xml.
All these problems can hurt your ability to rank well in the SERPs. Luckily for you, they’re all easy to fix, but only after you have identified them.
Has it ever occurred to you that these numbers represent something important?
They do: they indicate how valuable your website is on the web.
If you’ve got less than 10, it means you don’t have enough authority in Google’s eyes.
On the other hand, having more than 100 external links on your web page may mean the exact opposite.
It’s not just about numbers, though — you also want to make sure they’re do-follow links (links that pass link juice) and that you’re not wasting your effort on no-follow links (links that don’t pass any link juice).
Found X links from other sites – how many backlinks opened your page?
Found X links from unique domains – how many unique backlinks clicked on their links to open your webpage?
MozTrust Domain Score – how trustworthy are the links pointing to your website?
Do you have a lot of referring domains but not as many high DA/PA backlinks?
That could mean you’re getting lots of low-quality links from other people’s blogrolls or site comments.
MozRank Domain Score – Estimates your domain’s value by evaluating the number and quality of the backlinks linking back to it.
MozRank Domain Authority – On a scale of 1 to 100, how easy is it for you to rank your website on Google? On Moz, it’s referred to as Domain Authority. The bigger your domain authority, the easier it will be for you to rank your website.
what's the best part in the report?
The report has all these details and a lot more. And the best part is that the report will be sent to you via email so that you can go through it at your own convenient time.
Not only that: you’ll also be provided with a list of boxes to check off, each bearing a particular task to carry out. Keep in mind that each of these tasks represents an identified issue on your site.
So, with every issue you fix, you want to go back to the list and strike it off one by one until you fix them all.
It is OK. Even graduates of certified SEO courses find it a struggle to make sense of the hundreds of competing information.
To compound the problem, Google does not disclose the vast majority of its ranking factors and refuse to divulge which are truly important and what new algorithm updates are lurking around the corner which can erase your year-long slog to optimise your website.
You will need technical and highly season pros like MediaOne in your corner. Contact us for a free consult.
So, why should you choose us as your auditing partner?
We’ve been in the business since 2009. We’ve also worked with some of the big names you know, including Fuji Xerox, Canon, Cambridge University, P&G, Phillip Capital, Capitaland, and WWF, among so many others.
Our audits are 100% tailored to your requirements and budget.
⦿ No one gets left out - all businesses are catered to, regardless of size.
⦿ We manage all the audit sessions live - so there is no lapse in service
⦿ We have highly structured methodologies that are unparalleled giving junior staff broad and deep learning
⦿ Our reports are comprehensive and easy to understand, with actionable recommendations attached to each issue highlighted by the tool. We also provide a detailed explanation of what might have triggered the problem, what it means for your website in terms of rankings and how to go about fixing it.
Media One Track Record Speaks for Itself
⦿   We provide free audits for small websites - no strings attached.
We provide a detailed report with actionable recommendations.
⦿   We give you access to an expert who manages the session live - no lapse in service, and we also share industry best practices with all our clients.
⦿   Our audits are cost-effective and affordable for businesses of all kinds and budgets.
Check Out What Our Clients Are Saying
Talk is cheap. Here’s what our clients have to say about their experience with us:
"The experience has always been professional, the team highly accommodating and the output extremely valuable to my organisation."
Casey Angus, Director of MarketingHotel Intercontinental
“Min's level of expertise and dedication is second to none, with her in-depth knowledge, our SEM festive campaign broke sales record with the her advise on our marketing promotion."
Eric Teo, E-Commerce Marketing ManagerPrince Landscape
"In a few short months MediaOne’s digital marketing expertise managed to help us gain and maintain our rightful leadership in the marketplace.”
Chua Li LiDirector, Digital Business & Marketing, Fuji Xerox
”Would definitely recommend their services for any digital marketing efforts related to the Google ecosystem.”
Brian KohNational Galleries
"They are very responsive, professional, and they get the job done well. Definitely consider them if you’re looking for a digital company."
Dr. Luke HoAgape Chiropractic Clinic
“Undoubtedly one of the best digital marketing agencies in Singapore! Bravo!”
OK so you have your website audit but its still proving to be too technical for you. Or you may feel that your website has too many issues to handle or you are clueless on where to get powerful content and backlinks that make everything click together.
Then you may need an SEO Consultant to do the heavy lifting for you. Let MediaOne, with our 10 years helping entrepreneurs reach the world stage and multi-nationals handily beat out other behemoth rivals – give you another FREE service: our absolutely no-payment-required and no-obligations-to-commit consultation.
Just take 5 seconds to fill up the form. This may be the most important business decision you are taking this year.
SEO Audit FAQs
We’ll attempt to answer some of the frequently asked questions (FAQs) about SEO audits and hopefully give you a better idea of what it’s all about.
What is an SEO Audit?
An SEO audit or site review is essentially a breakdown of your website’s on-page and off-page optimization efforts to see where the gaps are and how they can be addressed.
Usually, these audits are conducted by businesses working with marketing companies to identify the issues holding them back from ranking.
What Does the SEO Audit Tool Show Me?
The best part about this SEO tool is that it shows where your website presently stands in terms of SEO. Our proprietary system uses over 30+ critical SEO factors to give you an accurate snapshot of your site’s health.
What Can You Expect from Your Report?
The report provides a comprehensive analysis and assessment of your website’s on-page and off-page optimization efforts based on the following:
Keyword Rankings – we check your website for proper page titles, descriptions, header tags, and keyword density to determine if your pages are optimized well enough.
Keyword Ranking Opportunities - identify the keywords that need a little more love in terms of optimization.
URL Audit - a quick pick of all your URLs to see whether they’re set up correctly and if some paths are missing for SEO-friendly crawling.
Image Optimization - not all images are optimized for search engines, and this includes your logo. We’ll assess whether your images are giving you any SEO value or if there’s any room for improvement.
Link Profile Audit - make sure your links aren’t coming from spammy websites, and check the number of high-quality links pointing to your website.
On-Page Metrics - take a quick snapshot of your metadata, H1 tags, and page loading times to see if they’re competitive enough.
Mobile Optimization - most search engines prefer responsive web design, one of the critical parts of SEO. The tool will check your site to see if it’s mobile-optimized
Off-Page Metrics - a look at your link-building efforts to see how many links you’re getting from high-quality websites.
This report will give you a good idea of where things stand with your website’s SEO efforts and establish a benchmark for any future reports.
How often do you recommend I conduct an audit?
We recommend you conduct the audits at least once every quarter. Some businesses opt to do it even more frequently, especially when launching new campaigns or making significant changes to their websites. We can help with that!
What do you need from me before we can begin?
The best part about our audits is that they don’t require much on your end. All we need from you is a few screenshots of how your website looks, as well as the ability to access it over FTP. If any third-party integrations are involved in running your website, we’ll reach out for permission and credentials to access them.
How much does an SEO audit cost?
It can range from free to about $30K, depending on how complex your project is. The SEO audit tool above is free. But if we were to manually run the audit for you and prepare a handcrafted report for you, the cost will range from $500 to a few thousand dollars (again, depending on how complex your project is).
For our MediaOne SEO Audit Report - we are providing it to you ABSOLUTELY FREE of charge.
Should I use the tool or reach out for a manual Audit?
We understand that some businesses might not have the resources to conduct manual audits regularly. If you’re looking for an easy way to access this information, we recommend that you go with our automated SEO audit tool.
If you need to have a more in-depth approach which bears sensitivity to your branding and the way you market to your customers, do reach out to MediaOne at (65) 6789 9852 today.
How long does an audit take?
The average audit takes about 2-3 days to complete. It all depends on the size of your website and how much content you have. The bigger and more complicated your site is, the longer it will take us to run through everything and provide a comprehensive report for you.
However for our free automated SEO audit report here - it takes only 15 seconds.
Can I just ask you questions instead of buying an Audit Report?
You bet! The best part about our company is that we’re always available to answer questions. And if you want a report, just reach out, and we can have one created for you in no time!
Why Do I Need an SEO Audit?
An SEO audit will tell you everything about how your website is doing in the eyes of search engines. It will also provide actionable recommendations to help you make improvements. We can’t stress enough how important this information is for any business – if you’re trying to get more customers and increase revenue, taking a proactive approach towards improving your site’s performance can help. With an SEO audit, you’ll be able to:
Identify problem areas that could use immediate attention
Find opportunities to improve your website’s performance in search engines
Get a scorecard showing how well you’re doing and identify where your biggest successes and challenges lie
How Can I Request a Free Audit?
Because we want to help all businesses succeed online, we provide free audits to any business that wants one! Our audits are comprehensive and include everything you can think of when it comes to your SEO efforts. If you’re ready to take the next step with your website, fill out our Free SEO Audit form, and our system will automatically generate one for you.
What Does SEO Actually Mean?
SEO stands for “search engine optimization.” That might sound intimidating if you don’t understand what it is or how it works, but the truth is that any website owner can benefit from optimizing their site. Put simply, search engine optimization is all about helping search engines understand your site better and improving how it shows up in results.
How Can SEO Help My Business?
If you want to keep growing, getting more customers is essential. But there’s so much competition out there that just showing up on Google isn’t enough anymore. Think of it like this: if you go out on a Saturday night to try and meet single people, there are tons of places you can go. There are bars, clubs, museums – the list goes on and on. So, how do you stand out?
Search engines are no different. You can’t just rely on being somewhere in the results anymore. You need to come up with a strategy that will help you rise above the noise. Optimizing your website can help with that by ensuring that people can find you when they’re looking for what you offer, whether it’s a product or service, local information, or even entertainment!
What are the Different Types of SEO Audit?
SEO audit comes in different forms. Some audits focus on technical SEO, like making sure your site is well-coded and follows best practices. Others look at how users experience your website and what you could do to improve that. We take a comprehensive approach, looking at both aspects as well as many others.
Here’re the different types of SEO audit:
Technical SEO Audit
On-page SEO Audit
Site Migration Audit
Website Redesign Audit – prelaunch
Website Redesign Audit - postlaunch
What is Technical SEO?
Technical SEO deals with the “behind-the-scenes” elements of your site. It makes sure that everything is coded correctly, follows current best practices, and looks good to search engines.
A technical audit can help you check things like:
Your robots.txt file – see if search engine crawlers can access all pages of your site
Your server’s returning 404 errors instead of 200, 301, or 410 codes
Your site’s speed issues
Your images – if they are optimized for search engines
What’s an On-page SEO Audit?
An on-page SEO audit looks at how search engines view your site. It’s about ensuring that everything on your website is seen the way you want it to be.
An on-page SEO audit can help you check things like:
Are all of your title tags optimized?
Are keywords included in meta descriptions?
Are images optimized for crawling?
Is your content written in a way that will help search engines understand it?
What’s Content Audit?
A content audit is all about making sure your site has plenty of great, relevant content for users. It looks at the quality of what you have to offer, not just how many words or pages you have. A content audit can help you check things like:
Is your site well-rounded?
Does it provide more than one thing?
Does your content follow SEO best practices?
Is your content optimized to reach users looking for what you offer?
What’s Site Migration Audit?
A site migration audit helps prevent problems when transferring a domain or changing web hosts. To avoid losing traffic or rankings, it ensures your new site brings over essential elements from the old one, like redirects and meta tags.
What’s Website Redesign Audit?
A website redesign audit is an opportunity for you to make sure your website is ready for its big launch. We’ll take a look at things like your most important pages, how users are coming to your site, and the best way for you to communicate what you have to offer.
After Launch Website Redesign Audit
There is another type of audit called After Launch Website Redesign Audit. It’s usually done after a website has been launched.
An after-launch website redesign audit helps you ensure that your content is still well-optimized for search engines. It also looks at how users come to your site, what they think of it, and the best ways you can present yourself.
What Does an SEO Audit Consist of?
What’s included in an SEO audit will always vary depending on what you need. Some audits are very technical and look more closely at coding; others focus on the user experience.
In general, an SEO audit will look at your site from many different angles:
User Experience – how easy is it for users to read and navigate your site?
Content – does your site have a lot of great content that can help the user? Is it optimized for search engines?
Technical – is your website well-coded and free from errors?
On-page – do you have pages to target different types of keywords? Are those targets within the user’s expectations as far as what they’ll find on the page?
Backlinks – have you built a strong link profile that will pass power and authority to your site?
Site Speed – does your site load quickly for users, or do they leave before it finishes loading?
What is Site Architecture & How Does It Relate to SEO?
Site architecture is about how a website is structured so that crawlers can find and index its content. It’s also how users navigate from one page to another. If you organize your information well, it will be easy for both search engines and users to find what they need. You want to create a logical hierarchy that makes sense for your content.
How SEO Plugins Affect SEO?
SEO plugins help you perform specific tasks. They don’t affect how search engines see your website, but they might be able to do things like:
Generate XML sitemaps automatically
Optimize titles and meta descriptions
Help you track keywords and focus on improving them.
Instruct users to use specific keywords in their permalinks to help with crawling
Why Do An SEO Audit
Google keeps changing its guidelines; failing to conform to them can result in a hefty penalty such as your site being delisted from search engine results pages. You can avoid such issues by using our trusted and reliable seo audit tool. We have tailored it to check every aspect of your site that Google uses to determine if it is worth a spot on the first page. It also goes an extra mile to check other factors that directly affect its usability and ability to convert visitors into customers. Check it out here.
Website Not Ranking? Find Out Why In 15s
Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase..
What’s Your SEO Score?
Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.
When it comes to creating a website, there is no shortage of options available to Singapore business owners. There are more drag and drop website builders online than one can count. And each promises that you can build your own business in under an hour. There are also countless amounts of professional developers and designers who are ready and waiting to code for you.
No matter which option you choose, DIY or working with a professional, you must always be aware of your SEO marketing. More specifically, you should be prepared to invest some time into a regular SEO audit. Here are a few things that you or your SEO consultant should investigate when performing SEO audit.
When it comes to waiting for a website to load, people’s patience is rather short. In fact, if your page doesn’t load within 2 seconds, your visitors will likely leave. And this is why Google takes speed so seriously–it’s one of its most important SEO ranking factors. Luckily, there are tools like GTMetrix and Pingdom that give you the ability to analyse your speed as well as figure out what’s slowing it down.
Images can really liven up your website and give it personality. However, it’s important to keep in mind that bots don’t “see” images. So the only way to make it clear that you have images present on your site is to include image tags. By providing ALT tags and great descriptions you make it easier for the search spiders to crawl and index your page. And this optimises your images for search. Just make sure that your descriptions and tags read as natural as possible and are not stuffed with your keywords.
Long Tail Keywords
Most Singapore business owners understand the importance of optimising their websites for their keywords. However, many struggle to understand the significance of using long-tail keywords. You see, in most cases, searchers aren’t simply typing your keyword into the search engine, they’re putting in variations of it.
So use SEMRush to find out what your audience is looking for. This tools will provide reports about your search and traffic volumes, related keywords, trends, and your competitor’s data. You should couple this tool with Google Analytics and your email marketing platform. This gives you a more comprehensive view of everything that is taking place.
If you own a brick-and-mortar business, then it’s crucial that you work on your local SEO. Before your customers ever visit your store, most will Google your address, hours of operation or phone number. You can find out how optimised you are for local search by using Moz Local. If you notice that there are directories on which you are not listed, then you need to create profiles for them as soon as you can. Include your name, address, and phone number, also referred to as your NAP.
Would you like for Google to know exactly which of your pages need to be indexed as well as which pages hold the most value? Well, you need an XML sitemap. Not only does this help the search engines make sense of your website, but it can also be useful to visitors when they aren’t able to find what they need. Just make sure that you also have an HTML version so that humans can read it as well.
Not only should you tell Google what should be indexed, but you should also tell the search engine what should not be indexed.This is especially the case if you are someone who hosts internal data on your domain name and don’t want it to be visible to your visitors. In most cases, a “disallow” command may be enough to block the bots, however, there is a chance that other sites linking to the URL may make it visible.
If you have ever moved your content to a new URL and want all of your link authority to be passed to the new URL, then you need a 301 redirect. This sends all of the traffic that would have gone to the old URL to the new one. You should also use a 301 redirect when the content has been moved entirely.
If you want to get the most out of your SEO strategy, then regular SEO audits are essential. Here are just a few things you should be on the lookout for. A few tweaks can make a huge difference.
Mobile SEO Auditing
With the rise of mobile-first indexing, Singapore businesses are starting to realise that optimising their website for mobile search is not an option. When you consider that over 50% of searchers use their mobile devices to search online, mobile SEO is a must. And this process involves more than simply making sure that your site is mobile friendly. It often involves doing a complete mobile audit. Here are a few key components Singapore business owners should consider when performing their audit.
For years now, website owners have been encouraged to create better mobile experiences for their users. And those who took Google’s advice were often rewarded with more traffic and higher rankings. However, when Google finally announced that it was officially mobile-first indexing, it signalled that a functional and responsive mobile website is no longer an option. The experience you provide on mobile will determine how much visibility your site gets. A mobile audit is a crucial part of ensuring that your SEO strategy goes smoothly.
Mobile keyword research
One of the key difference between mobile and desktop is the way in which users perform their search. In most cases, mobile users tend to type in shorter, less wordy, search terms. Searchers are usually more interested in businesses that are local because these users are typically on the move. Mobile search has also opened the door to voice search. For the sake of convenience, users are starting to speak their searches. In which case, their search phrases are more conversational and natural than desktop search queries.
What to keep in mind:
The best way to find out which keyword searchers users are performing is to use Google Search Console. Take a look at ‘Search Analytics’ and then select ‘mobile.’ Though this information may not be comprehensive, it can act as a guide and can be a source of inspiration.
Google Search Console
Not only can you use Google Search Console to find out which keywords users are using, this tool can also be helpful when it comes to checking for possible errors. More specifically, it can help you to check for crawl errors. The process is pretty straightforward.
What to keep in mind:
Check for mobile crawl errors by going to ‘Crawl Errors’ and selecting the ‘Smartphone.’ Use the ‘Fetch as Google’ section in order to Fetch and Render on both mobile and desktop. Identify all of the larger errors by viewing your resulting and learn how the search engine crawlers view your website.
If you would like to find out which of your pages has usability issues, then take a look at the ‘Mobile Usability’ report. It will let you know more about the nature of your problems. Many experts are unsure about whether or not it’s a good idea to submit a mobile XML sitemap to the Search Console. The only time a separate XML map will be necessary is if your desktop and mobile are two separate versions of your site. In this case, you need to make sure that your redirects are working properly.
It’s widely understood that the speed of your website can have a tremendous effect on how Google ranks your website. And this elements takes on even greater significance when it comes to the mobile version of your website. This is because mobile devices don’t have as much power and users are often relying on their mobile data.
What to keep in mind:
Take a look at Google’s PageSpeed Insights. This tool will give you a complete list of recommendations of how you can improve your speed on mobile. If you’re having a hard time with your speed, then consider using the Accelerate Mobile Pages, or AMP, plugin. This tool is a collaboration between Twitter and Google and the goal is to quickly optimise mobile pages.
User experience and design
If you would like to deliver a world-class user experience, you should work to make sure that you implement a design that is responsive–one that works seamlessly across various types of devices. It might even be worth considering a design that is mobile-first since this is how the majority of users will be accessing and viewing your website.
What to keep in mind:
There are several things that you can do to ensure that your site is mobile-friendly. For instance, you need to make that the navigation is smooth and intuitive. Think about the users who have larger thumbs and small phones. Make sure that your most important information is positioned above the fold and is not cut off in the middle of the page.
Try to avoid pop-ups as they can be frustrating to the user and they can make your page load more slowly. This is also the case when it comes to Flash. Flash tends to cause issues with loading on mobile phones. If you add videos to your website, make sure that they adapt to phone screens of all sizes. It’s a good idea to use HTML5 video player.
No matter what changes you make, always do a series of tests to make sure that users have an excellent experience on all devices. This means that you should test your website on both Android and iOS as well as several different tablets. You should also cover as many browsers as possible. Ultimately, you need to make sure that your desktop and mobile designs look similar and are consistent.
It can be somewhat of a challenge to figure out exactly how much content you should feature on your site. While long-form content has gained a reputation for being an extremely valuable asset to your digital marketing plan, this school of thought translates differently when it comes to mobile. Mobile users need smaller volumes of content.
What to keep in mind:
When crafting your content, make sure to avoid being overly wordy, especially on your most important pages. Save all of your long-form content for your blog posts. This isn’t to say that you should create skimpy content for the rest of your site. The rest of your site needs to feature copy that is informative and valuable–content that helps you rank. Include all of your key information in the first couple of paragraphs so that your mobile visitors can easily and quickly access what they need.
Singapore business owners need to focus on creating a balance. A good indicator of whether or not the content is too long is your bounce rate. If you notice that your visitors are spending a significant amount of time on a certain page, then you should keep the content as is. However, if you notice that your bounce rate is high, then it’s time to make a few changes.
Tracking and Reporting
Another key part of a mobile SEO audit is tracking and reporting. This data will help you to ensure that you are making decisions that are informed. Always be aware of how much mobile traffic you’re getting as opposed to how much desktop traffic your site is getting. Always monitor mobile user behaviour. Keep a close eye on your bounce rate. All of these metrics can provide more insight into what you can do to create a better mobile experience.
SEO Audit Tools
Use this SEO audit tool to quickly check why your website rankings are not doing well in Google.com.sg or Yahoo! or Bing. This SEO audit tool is free for you to use courtesy of MediaOne, the top SEO Singapore based agency. By simply fixing some basic website errors you can already get improved rankings in weeks.
Google keeps changing its guidelines; failing to conform to them can result in a hefty penalty such as your site being delisted from search engine results pages. You can avoid such issues by using our trusted and reliable website audit tool. We have tailored it to check every aspect of your site that Google uses to determine if it is worth a spot on the first page. It also goes an extra mile to check other factors that directly affect its usability and ability to convert visitors into customers. Check it out here.
Website Not Ranking? Find Out Why In 15s
Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase..
Here are ten reasons why you should consider conducting a website audit today.
Improve Mobile Friendliness
Numerous studies have proven that the number of people who use mobile devices to access the internet has surpassed those who still rely on desktop and laptops to browse the internet. It is imperative to make sure that your site is mobile responsive to adapt to this new trend.
A website audit will help you to know if your site is mobile friendly by checking various parameters such as its accessibility on different browsers and mobile devices. The tool will also check if the touch points are as responsive as they should be to ensure that you get maximum ROI from your SEO and digital marketing services.
Identify Problems in the Content
Apart from proper coding, content plays a vital role in informing your website visitors about your products and services. It is important to make sure that the content is upbeat to continue converting regular visitors who land on your site into buying customers.
A comprehensive website audit will check the quality, structure, and organization of all the content on your website and provide a report with recommendations of what should be done to improve the content. For example, the tool may identify broken links and provide tips on how to enhance the overall accessibility of the site.
By addressing the content issues identified, you will significantly boost your website’s search value, improve usability, and make it more user-friendly.
Competition is one of the things that every business has to deal with regardless of the industry and location. In the digital sphere, competition for audience and customers is cutthroat. Only brands that have a robust mechanism of staying ahead of the curve succeed.
A website audit tool can help you to monitor your competitors discreetly to know what they are doing to rank better on various search engines. It can help you to know the specific keywords that a competitor is using to rank. With all this information, you will be able to come up with better digital marketing strategies that will position your brand for success.
Identify Content Repurposing Areas
The first thing to note is that visitor loyalty, website usability, and search ranking is largely dependent on the quality and value of information that you offer. A website audit tool that not only focuses on the structure of the site but also the content will help you to identify content that can be repurposed to suit the current needs of interests of the audience. That way, you do not have to spend time and money creating brand new blogs and guides.
Note that repurposing goes beyond rewording an article or blog – it involves incorporating valuable information in the blog to address the needs of the target audience better.
Enhance Your Site Organic Search Visibility
The top-rated businesses in Singapore have ongoing strategies that are geared towards maintaining high organic search visibility. A robust website audit tool can help you to achieve this goal by helping you to know how well you are ranking for various keywords. By studying the SEO report, you will be able to make an informed decision on which keywords to drop and which ones you need to use more in your blogs. You could also include the keywords in your search engine marketing campaign to get even more results.
Improve On-Page SEO
On-page SEO refers to all the strategies or things that you do on your website pages to ensure that they are crawled and indexed by search engines. Some of the on-page SEO tactics include:
Ensuring that the URL is properly structured
Including the keyword in the page title and headers
Optimizing the images
Revising the call-to-action to make it more compelling
Ensuring that the content is 100% unique and keyword optimized
Creating stellar meta descriptions that don’t exceed 160 characters
Trying to check these and other on-page SEO requirements manually can be a time-consuming and tedious task. You can jump this hurdle by using a website audit tool. This tool will check if all on-page SEO aspects are correct if not, it will pinpoint the errors and give you recommendations on what you need to do.
Usability will determine whether a potential customer will proceed and place an order or move to your competitors. Functionality and design are two of the main factors that directly affect a site’s usability. However, there are other factors that you need to put into consideration such as proper internal linking.
If your website has hundreds of pages, checking if all the internal links are correct can be stressful and tedious. Luckily, an advanced website audit tool that is designed with the interests and needs of the users in mind can identify all the errors and list them in a report.
Get a Clear Perspective of your Site SEO
Sure, there are very many site components that have to be worked on when optimizing a site for users and search engines. Nevertheless, how do you know that you are headed in the right direction if you do not take time to look at the progress and strides that you have made so far?
A website audit tool can help you to know if you are moving in the right direction by grading your website SEO. A high score means that your website is optimized correctly. Details of the specific things that need to be done on the site to make improve its SEO score are listed in the report. No more guesswork!
Insights on Social Media Marketing
Social media has proven to be one of the most powerful platforms for digital marketing. More businesses in Singapore have started to embrace social media marketing because more than 3.3 million Singaporeans are active in one or more networking sites.
Creating robust social media marketing strategies can help you to leverage these platforms, but you need to monitor each campaign to know if you are headed in the right direction. A website audit will not only help you to identify flaws in your content and overall structure of your site, but also give you insights about your presence on various social media platforms such as Facebook, Instagram, and Twitter. This information will help you to know the specific areas of the campaign that you need to improve on to get better results.
Clear Perspective on your Backlinking Profile
Backlinks are one of the primary factors that search engines rely on whey ranking and determining the relevance of websites. Sites that have many sites linking back to them rank high as compared to their counterparts. You should strive to get as many legit backlinks from websites that are related to your niche as possible to get to the top.
Knowing the number of backlinks that your website has accrued overtime is not an easy task. Thankfully, a website audit tool can assist you by indicating the exact number of inbound and outbound links associated with your site. It also goes an extra mile to give you value information related to your domain such as MozTrust page score, MozRank page score, and Moz page Authority.
Guide on How to Improve Information Structure
Having valuable content on the website may not translate into high traffic and sales if it is not accessible to the target audience. A website audit report will act as a guide on how to improve the structure of the information that you present on your website. The improvements will make it easy for prospects to find the content and cushion you from applying blackhat vices such as keyword stuffing. For instance, the report will include a graph that shows the number of times the various keywords have been used.
Concisely, the audit will give you insights on how to present information to the target audience in a way that it spurs engagement and motivates them to explore the other sections of your website. Note that the longer a prospect stays on your site, the more chances you will have to convince them to convert.
Still not convinced why SEO auditing is important? Check out this video:
Indeed, it is essential to schedule a monthly or biweekly website audit to ensure that your website is in perfect shape. Be sure to interpret the audit report correctly and apply the recommendations to enhance your site. If you are not sure how to make a particular change, don’t shy away from asking for assistance to avoid jeopardising the entire website.
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