How To Rank On Google Singapore

How To Rank On Google Singapore

Based on the latest research studies on Singapore and the Internet, 42% of Singaporeans are using the Internet to make buying decisions. Therefore, if you want to be successful in your business operations, it is important that you pay special attention to your company’s marketing strategies.

One area, in particular, involves the types of SEO and SEM marketing strategies and techniques used to get to the top of major search engines like Since the Rank On Google makes a big difference in whether a business has more visibility or it remains in an unseen position, it is essential that business owners in Singapore understand what it takes to reach the top rankings.

To that end, if you want to know how to rank on, here are a few recommendations that can assist you in developing an effective plan.

Let us discuss how you can rank position 1 in SERPs in the current Singapore online market

Step 1: Understand the opportunity for your site

If you operate in a market where there is a need for clear answers to often-asked questions or you have data that can be presented in a tabular format, then featured snippets are a great opportunity. However, if you are a local enterprise, you should focus on appearing on Google Maps results. If you run a Singapore e-commerce site that does not have featured snippets, you should get a keyword-suggested list from your competitors as a starting point from audit tools such as Semrush or Ahrefs.

Step 2: Finding Excellent Keyword for featured snippets

Keyword research is essential for getting great candidates for featured snippets. Longer queries tend to show featured snippets as well as specific questions such as who, what, why, and where. Answer the uses Google Suggest API to find all permutations of a query people are searching on. If you own a Stat account, from the “Answer The Public”, upload them into the Stat account to make it more process-driven for the means of determining which questions get the chance to be a SERPs featured snippet

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See how optimized a specific web page, landing page, or blog post is for an exact keyword or phrase

Step 3: Increasing the Possibility for Featured Snippet Selection

To increase the chances of being selected for a featured snippet, your content should answer the question and provide good user engagement motivation. Your page should respond to the question then provide information that is more detailed and finally offer a wider look at the topic of interest. The page heading should be the search query, and the answer should not exceed 55 words.

While tagging and content structuring help in ranking position 1, it is imperative to provide the best answer as this is rewarded by Google, customer acquisition, and retention. Start applying these tips in your Singapore online marketing campaigns to rank high and get maximum ROI.

Use the Meta Tags Properly

Fortunately, there are many different ways to reach the top ranking spots on So, Singapore business owners and their representatives must become familiar with the techniques and strategies that have been tried and proven over the years. For instance, one common method that many marketing specialists and business owners are usually familiar with it is the meta tag.

The meta tag is a great opportunity for ensuring the algorithm picks up a website so that it can rank higher in the top positions. Specifically, since the meta tag includes information like the title of business, associated keywords, description of the business, and the country. All of which combined are one of the critical keys to identifying information or a website that is considered to be local specific to Singapore.

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Use Footer and Headers as Identifiers

Whenever an individual is working on their web page, there are a number of different things that they can do to increase its rankings in the search engines. In some cases, the information that they include must consist of writing keywords and keywords phrases to obtain certain types of results.

For instance, if you want to pick up your site and place it in the top local rankings, you should use the word ‘Singapore’ in the header and the footer as well as in the content on all of the pages listed on the site. By following these recommendations, Google’s algorithm will know how to rank the site on

Identify Singapore on the Contact Page

Another way to ensure that Google knows where to rank a contact page on your website is to make sure that all of the contact information is complete and posted correctly. For instance, you should make sure that you enter the full office address and the work telephone numbers of the business without any errors in the information.

Also, to make sure the google identifies this page with Singapore, the business owner or the representative that adds the information must enter the country code of +65. Again, the search engine will have the information that it needs to rank the site appropriately.

Sign up for Google Maps

When a company designs and publishes their own web page, they may find that this is a very good start to kicking off a successful marketing campaign.

However, if you want to make sure that you do not leave any part of a good workable marketing strategy out, you should make sure that you are listing the company’s information on Google Maps.

With a full address noted on Google Maps, people from all over Singapore can find your business name and the directions that will lead them to the right place.

For instance, if you own your own local restaurant in Singapore, you can benefit from the business listing being placed on Google Maps. This is because Google Maps is considered to be an ideal tool for those who use their mobile devices to find specific types of restaurants, shopping centres, clothing stores and the like. This is especially true when they are surfing around for places near them as they travel around from one destination to the next.

Develop a Comprehensive Plan to Garner More Visibility for the Site

How to rank on does not have to be a difficult undertaking if the site owner is familiar with the different techniques and strategies that many of the top ranking companies in Singapore are currently using.

With the use of the most updated strategies provided by Google, the top ranking spots are much more likely and easier to obtain. So, for those business owners who want to make sure that they are running a comprehensive SEO campaign,

here are some key techniques that can be used to ensure the business site is more visible to large target audiences.

  • To set the target territory to Singapore, the business owner or their representative must use the Google webmaster tool.
  • When creating anchor text links, the owner should always include the country name of Singapore.
  • Don’t forget how important it is to get inbound links from sites that are relevant to your industry and your local areas. This step can be done by looking through the websites that show up on pages from Singapore (i.e. classifieds, forums and blogs).
  • Authority sites are equally important to obtain as well. This step can be accomplished by ensuring the site has Outbound links from Singapore local sites that end in the following: or
  • Design a digital marketing campaign that includes writing engaging content with specific keywords and keyword phrases and a social media marketing campaign that appeals to mobile users in Singapore.

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If you want to how to rank on, there are several different things that you can do to be successful in your efforts. One of the most important is following the rules and guidelines that have been established and supplied by Google. In particular, those that explain how Google’s algorithm actually works when it ranks a site in a local SEO campaign that is specific to Singapore.

Make sure you are always performing these steps:

  1. Keyword research

You must master the art of keyword research. You can use keyword tools such as Google Keyword Planner to determine what keyword phrases the users are searching. Also, you will know how to employ keywords that interlinks to content that is relevant to the searches.

  1. Learn about your competition

Understanding the strategies employed by your competitors acquaints you on tactics you have to employ to stand different from them. Learn what customisations they have employed to enhance a long-lived customer relationship.

  1. Plan your site

For you to optimise your visibility in search engines, interlink your content to topically relevant contents. Use long tail keywords to drive traffic that converts to your site.

  1. Optimise your site

Customize your site to be user-friendly. With the advent of technology, there are more smartphone users. Hence, ensure that your site loads with ease, for fantastic user experience.

  1. Produce fresh Content

For you to have your audience satisfied, you must create fresh content that is topically relevant to their searches. Your client will spend much time in your site, depending on how fresh and relevant the content is.

  1. Public relations

Interlinking your site to influential sites builds your exposure and enhances a wide scope of your public relations. Ensure that your content is compelling enough to make your target clients stay. By this, you prove your authenticity to the public.

  1. Networking with Social Media

Social media sites such as Facebook, Instagram, and Twitter give you a connection with new customers. You should nurture this connection to rank better in SEO and to make your content viral.

  1. Acquaint yourself with Google Analytics

Google analytics determines how your content ranks in search engines. Hence try to understand your performance on Google analytics to see what is hindering your success.

  1. Acquaint yourself with Google Search Console

Google Search Console, formerly known as Webmaster Tools, is Google’s way of telling whats working and whats not working on your website. Get those fixed. If you are not technically trained, get a good developer or a qualified SEO expert to do that for you as a few tweaks the wrong way can have disastrous consequences.

  1. Study SEO blogs

SEO guides such as Moz, Search Engine Land, Search Engine Journal and Neil Patel will adorn you with know-how on how to msanoeuvre your way in search engines. You can also subscribe to the sites to keep abreast with new advancements in SEO.

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Get Your Site Checked For Issues

Get your site checked quickly. Google may penalise you if you have any shortfalls for the factors below:

  1. Your website cannot be crawled properly by Google’s spider called the Googlebot
  2. broken links
  3. missing pages
  4. frequent website not found or server downtime
  5. bad coding and scripting
  6. lack of content
  7. badly written content with grammatical, punctuation and formatting mistakes
  8. content appears to be plagiarised from other websites and not of the E-A-T quality (Expertise-Authority-Trust)
  9. missing, duplicate, too long or too short Meta Title
  10. missing, duplicate, too long or too short Meta Description
  11. lack of semantic markup to tell Google what keywords are important
  12. insecure or possible hacked site or site code implanted with malware
  13. site does not have SSL
  14. website not mobile responsive
  15. website page download speed very slow
  16. country targeting not set properly
  17. language setting not set properly for target country
  18. spammy links from external sources
  19. bad internal link structure
  20. website could be newly setup and still in Sandbox stage (5-9 weeks)

Get all these checked asap or call MediaOne at 6789 9852.

Frequently, we get our client sites ranked on 1st Page of just by correcting some of the important issues listed above.

Latest Google Update

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Find out what the latest Google core update which occurred on 4th May 2020 is about. Click here.

Important Tools to Help You Rank

Securing a prime ranking for your website SERPs for a list of keywords is the most important thing you can ever do for your business today.

New trends pop up all the time. And they’re NOT there to intimidate you. But to give you another chance to stay afloat and up your SEO game.

At this point, we can only assume that you’re looking to launch a fully functional SEO campaign or are looking for a way to improve on the marketing results you’re getting without putting too much financial pressure on yourself.

To help you achieve your goals,

we’ve compiled a list of free SEO tools that you might want to consider adding to your marketing pellet for a serious SEO campaign.

  • Google Analytics

GA is the most crucial tool of all the options that you have, and the best part is that it’s completely free. Google would have made a big buck had it chose to put a price on some of the features on this tool, but it didn’t. So count yourself lucky.

Whether you’ll be outsourcing the service to someone else or handling it on your own, you need a tool that will be providing you with essential data on how your website is doing, and that’s precisely where Google Analytics comes in.

With this tool, you’ll be provided with essential data on the number of visitors your site is attracting, their location, demographics, and your traffic sources so you can figure out how to refine your marketing strategies for even better results.

Google also provides other nifty content marketing tools that may also come in handy in your campaign. They include tools such as Keyword Planner, Pagespeed Insights, Search Console, and Google Sheets.

  • Answer the Public

ATP is another nifty tool for those who want to handle their SEO work on their own. It’s the tool you use to find out what questions people are asking online so you can craft your content around them.

Once you enter a keyword, the tool will scour the net for relevant queries in your field and generate a cool graphic based on the phrases and questions people are using when searching for that particular keyword.

With the information you get, you can craft a highly targeted post addressing some of the issues people have. And that’s precisely how you come up with content ideas when you find yourself stuck.

  • MozBar

MozBar is a free Google Chrome extension that allows you to access advanced metrics on SERPs and webpages.

It’s the tool you use to spy on your competitors and find out about how they’re doing in the rank department. First, the tool will be providing you with the domain authority (DA) score of any webpage or website you’re interested to know.

Their page analysis feature even goes at length to reveal some of the crucial elements of that page, including the page title, mark up, link metrics, and general attributes to name a few.

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  • SEMrush

SEMrush is the tool you use when carrying out thorough keyword research. You enter a page link, and the tool will work its magic to reveal a list of keywords that that particular webpage is ranking for.

Google Crawling: How Often Does It Work To Your Pages And Can You Really Control It?

The tool will also be providing detailed information on the keywords provided including a list of URLs those keywords are driving traffic to, their position in the SERPs, and their traffic trends and pattern for the past one year or so.

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Suffice it to say that this is a feature-packed tool that no serious marketer will ever dream of missing in their marketing toolkit. And the best part is that it’s offered for absolutely free.

  • Keyworddit

This is the tool you’ll need to source for keyword ideas. The tool scours for keyword ideas from subreddits and provides a clear context from which you can craft your blog articles.

To use the tool, enter a specific subreddit, and the tool will go through it and extract a series of keywords together with their monthly search volume.

There’s nothing complicated about using Keyworddit. Plus it’s also designed to provide valuable insights on the approach you can take to spark the interest of the audience you’re targeting.

  • Woorank

Woorank offers general insights that you can use to refine your SEO strategy for even better result.

The tool starts by generating an SEO score for your website, followed by an actionable checklist for marketing, which will be outlining all the steps you need to undertake to fix some of the SEO issues that you have on your website.

Also featured is a social shareability pane. This section of the tool has critical data for your social network, including the number of shares, likes, backlinks, and comments your site is generating across various social networks.

It also has a mobile section with information on how your webpages render on different mobile devices together with their loading speed.

  • Ubersuggest

Ubersuggest is another keyword research tool that no serious marketer would want to miss in their toolkit. The tool scrapes Google’s Keyword Planner for more keyword ideas based on the keyword you typed in.

Also provided alongside the keyword results displayed are more data on each of the keywords, including their search volume, level of competition, and CPC.

But what sets Ubersuggest apart from the rest of the keywords research tools on the list is its ability to let you filter out all the keywords you’re interested in.

And with their latest version, you can even input a site’s URL, and the tool will return with its domain metrics.

  • BrowSEO

BrowSEO is the tool you use to find out how your site appears to search engines.

For what’s worth, search engines don’t look at websites the same way as humans. They strip it of its structure and styling to remain with a bare bone structure of the site.

By finding out how your website looks like for search engines, you can tell if the Google bot is finding it hard to access any section of the site and make necessary improvement on it.

The tool even goes a step further to show you how your site appears in the SERPs, with all the meta tags and stuff. You can use this section to make necessary improvements on your meta downs and figure out how to improve on your Click Through Rate.

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You also get to see if your meta title and descriptions are well optimized so you can make all the necessary changes to them and improve their effectiveness.

If you need to have an in-depth analysis on the gap between your first page competitors and your website just call MediaOne. With their 10 year track record servicing entrepreneurs to SMEs to MNCs like SingTel, Maybank, ST Electronics, Fuji Xerox, etc – they can tell you how you can be on par soon.

Submit the form below and our friendly SEO consultant will be glad to help you.

How Exactly Do You Outrank Your Online Business Rivals?

Use these 12 SEO tips to assist you to outrank your competitors regardless of your business niche.

  1. Begin with Researching the Keywords

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Keyword research is one of the pillars that will hold together your search engine optimisation campaign. It will also ensure that your digital marketing campaigns effectively sparking the attention of prospects and generating qualified leads.

Find the terms that the target audience often uses to find information about your brand and use them in your content and Google Ads campaign. Short-tail keywords are great, but many other businesses are targeting them and are probably ranking for them. Set yourself apart from the herd by targeting both short and long-tail keywords.

The latter are more effective as they are often used by customers who already know what they want. This group of searchers is more likely to convert than the people who use short-tail keywords. In most cases, many people who use short-tail keywords are not interested in buying. They are looking for information about the topic.

Go the extra mile and enhance your SEO campaigns in Singapore by using negative keywords. These are keywords that the ideal customers are less likely to use to find your website. Check the keyword report for unlikely keywords used by your target audience and incorporate them in your content.

Other keyword research tips include;

    1. Create a list of localised keywords to target prospects in specific geographic locations that you operate
    2. Identify keywords that your competitors are targeting and start also pursuing them
    3. Leverage Google Suggest
    4. Identify frequently asked questions about your products or industry and use them to write compelling evergreen articles for your blog or guest posting purposes
    5. Install an SEO toolbar such as MozBar SEO Chrome extension in your browser to manage your SEO activities efficiently

Note that keyword research should be a continuous activity since the market is dynamic. Customers may start using different terms to search for information about your brand or industry in general.

  1. Optimise your website for Keywords

Finding the right keywords is the first facet of your SEO campaign. The next thing you need to do is include them in the website content properly. The number of keywords and the frequency is dependent on the length of the content.

 Identify one primary keyword and 1-3 supporting or secondary keywords from the list. Also, have 1-4 additional keywords to give your content a first chance to rank for at least one of them.

Be careful not to use the secondary and additional keywords too many times. Otherwise, Google will penalise you for keyword stuffing. They should be used naturally and evenly distributed in the content to avoid ruining the article’s flow.

Here are other places that you should insert the keywords.

    1. In the meta description
    2. In the SEO title tag
    3. In the titles of the articles
    4. In the first 200 words of the content
    5. In the heading 1s, heading 2s, heading 3s, and other subtitles
    6. In the anchor text links
    7. In the final 200 words of all content pieces
    8. In image alt tags
    9. In the website URL

Including the primary keyword in all the above sections of your website content will inform Google bots what your website is all about and get a high ranking in the search engine results pages (SERPs)

  1. Create Fresh and Relevant Content, Centred on Keywords

Long-form content ranks better than short-form articles, as evident from the many research studies in different industries. Such pieces also get quality backlinks naturally since they explain topics in detail instead of short articles that scratch the surface and leave the reader stranded. They also attract more shares on social media articles than short articles. 

The audience will not have to visit other websites to find information as the articles will have all they need to decide to purchase. They will also spend more time on your website, thereby giving you more chances to convince them to convert.

Outrank your competitor

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Use tools such as Buzzsumo to find content ideas that match the intent of the target prospects. The tool will also help you to know which type of content search engines are ranking highly. 

Check the top-rated articles on the topic and write better quality content to outrank the competitors. One sure way of doing this is by including more statistics-based content. That is, be detailed and have visuals such as graphs, videos, and infographics.

  1. Use Internal Linking

Include links to other website pages to enhance the navigation and on-site SEO. Make Sure that you use the correct anchor text to give the reader an idea of the contents in the page they will be redirected to when they click on the link.

It establishes a stellar site architecture and distributes the valuable link juice throughout the website if done properly.

Here are some of the benefits of internal linking.

    1. Enhances website usability using anchor texts
    2. Has the potential to increase page views
    3. Boosts PageRank (A metric used by Google to gauge the relevance of a website page based on internal and external links)
    4. Increases the amount of time visitors spend on the website
    5. Helps search engine bots index and crawl the pages

Ensure that the vital website pages or the pages that generate the highest number of sales and organic traffic are linked to the most to spread the SEO juice to other pages.

  1. Develop your Backlinks

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Search engines use backlinks to determine the authority of a website. Having many quality backlinks from authority websites that probably have a higher or equal domain authority as your website will improve your SERPs ranking.

The SEO juice will flow from the linking website to your site, thereby creating a mutually beneficial SEO relationship. Avoid black hat SEO strategies such as using private blog networks and buying links to avoid getting penalised by Google.

Here are six best practices to get more backlinks the right way.

    1. Give other people (web designers and copywriters) a chance to credit their content to you
    2. Create concise content that is relevant to the audience and shareable
    3. Do guest post outreach and write more engaging and quality guest posts for distribution
    4. Network with industry leaders and request to post an article on their websites
    5. Collaborate with industry leaders in not just text but also other forms of content such as podcasts
    6. Be open to been interviewed by industry leaders and also conduct interviews

Make sure that you write an article about the interviews you hold on your blog. Professional translators can help convert the audio to a text article that you can publish on the blog.

Go the extra mile also share the video on YouTube and social media networks to boost your brand’s visibility and empower the audience with valuable information.

  1. Improve the Website’s Load Time

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It is a fact that your site’s load time has an impact on SEO. Low site speed makes all your SEO efforts to be wasted. Basically, your website should not take more than three seconds to load. A page that loads slowly increase your bounce rate, which has a significant negative impact on the ranking of your site.

You can remove any unnecessary plugins, widgets, and multimedia to improve your load speed. Facilitating browser caching is also another SEO tip to help you enhance your website’s loading speed.

  1. Furnish Your Website with Breadcrumbs

As an online business owner, the last thing you want to offer prospects is a lost in woods experience when they visit your website. Breadcrumbs will help prevent that from happening by facilitating seamless movement from one page to another. If well incorporate into the website, they will help the prospects access the high-level or leading target websites faster.

Due to the linear structure of breadcrumb navigation, make sure that you only use it where necessary. Keep in mind that it’s secondary to the primary navigation bar, so make sure it’s not too large. It should also have the full navigational path to achieve the expected results.

Here are more tips on how to leverage breadcrumb navigation.

    • Movement should be from the highest to the lowest level
    • Titles in the breadcrumbs should be consistent or matching the page titles
    • Use a creative design that is more appealing than the conventional navigation bars
    • Ensure its uncluttered and clean

The three primary types of breadcrumb navigation are location, history, and attribute-based. Location-based breadcrumbs are tailored to show the website visitor where they are on the website hierarchy. 

In contrast, the attribute breadcrumbs navigation shows visitors which category a particular page is placed in easily. The history-based breadcrumbs are meant to show the visitor the specific steps or path they used to get to their current position in case they need to go back.

  1. Utilise meta descriptions

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Meta descriptions inform the search engine bots and searchers about your website before they click the link displayed to visit. Include the primary keyword in all the page meta descriptions to increase your site ranking and visibility in SERPs.

Ensure that you don’t exceed 155 characters (including the spaces), use active voice, and be creative to make it as actionable as possible. Remember, the goal is to motivate the searcher to click on the link to ensure it’s actionable.

Here are more tips on how to write stellar meta descriptions.

    1. Insert a CTA (call-to-action)
    2. Include the focus keyword
    3. Spice it up with a few technical specifications of your product (if possible)
    4. Ensure it matches the contents in the linked website page
    5. It should be 100% unique (no copying your competitors)

A majority of the meta descriptions on Google are between 120 and 156 characters long.

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  1. Social Media Signals

Social media signals refer to the total number of likes, shares, and overall visibility of a website page or article across social media networks. They have a significant impact on PageRank and the website’s overall visibility not only on Facebook and other related websites but also on search engine results pages.

Search engines’ primary goal is to provide users with the most relevant and quality search results. Getting more social media signals will position your website for success, as it will be ranked above sites with low social media signals.

Here are tips on how to increase social media signals.

    1. Post fresh content daily to keep the audience engaged
    2. Include images in the posts to enhance interaction/engagement rate
    3. Analyse the results to know what type of content followers prefer
    4. Hold giveaways and contests to spark the prospects interest in your brand
    5. Partner with influencers
    6. Don’t neglect any of the social media platforms that prospects are fond of using

The above tips will crank up your SEO and brand awareness efforts without costing you thousands of dollars. Make sure to measure the engagement level to create and distribute content that resonates with the audience.

  1. Spy On Your Competitors

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Each site has its domain authority, which contains digits between 1 and 100. It is the score that is used by search engines to rank your website on the SERPs. All websites start with a domain authority of 1 and improve it through various SEO strategies.

MozBar is a helpful extension that can help you know the domain authority of your website as well as that of your competitors. This will help you determine how much effort you need to put to outrank your competitors.

Great Places To Get Free Backlinks To Boost Your Rankings

You can also use Semrush and Ahrefs to view the keywords your competitors are ranking for, spy on your competitor’s paid ads, keywords and even the online market share they have visually.

Competition analysis will help you to know what your rivals are doing to get customers. The goal of doing this should be to develop better strategies and content, not to copy what they are doing or start an online war.

Some of the best tools for competitor analysis are;

    1. Quick SearchWappalyzer
    2. WooRank
    3. SEMRush
    4. SpyFu

Take the time to learn how each of the above tools works to know if they match your analysis goals.

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  1. Measure and Test

You cannot succeed in getting a higher cutting edge in the market if you don’t monitor your websites’ performance. A/B tests are also instrumental in determining the performance of various elements on your website, such as CTA buttons and landing page designs. Plan to do the tests several times per month to continue ranking above your competitors and getting sales.

Here are some of the best website measuring and testing tools.

    1. Heap Analytics
    2. Adobe Analytics
    3. Zendesk Explore
    4. MixPanel
    5. Google Analytics

The tools will help you get accurate data about all your competitor’s campaigns and SEO strategies. For instance, you will know which keywords they target for SEO and Google Ads campaigns.

  1. Engage a SEO Professional

Is it hard to implement all these tips for you and your team? Don’t worry; there are experts out there! If you feel that the above steps are alien or difficult – give MediaOne a call at 67899852 for a FREE tutorial. No obligations – we do it all the time!

Also – if you google for “rank on google singapore” or “ranking google singapore” you can see that MediaOne scores 1st place – proving that we are able to help you optimise your site to get Google to love it and rank it. When that happens you can get loads of nice organic leads. That is how MediaOne helps many customers sustain and grow their business from a small setup to a large enterprise. Talk to us for a discussion.

SEO is an ever-evolving industry, and it needs time to ensure you go with the changes. The best part of it is that there are experts whose job is to ensure that they understand these changes and developing strategies on how to implement them to assist digital marketers like you. An SEO that is managed well by an expert can make you a lot of money when you start outranking your competitors

Now you are good to go. Those are our top 12 ways to outrank your competitors and enhance conversions to your website in the long-term.

Google is one of the most popular internet search engines. You will be able to search the world information including videos, web pages, images and more. You will be able to find exactly what you need on the internet through the various special features on google. It is essential to know that approximately eighty percent of the sites Singaporeans visit are foreign-based. has upheld the dominant presence in the Singapore digital space. This article will discuss what’s different and how to rank on

How Does Google Localize the Search Terms?

Google includes local and map results after performing some searches for your queries.  Some of these queries do not include location details. However, Google decides to give geographic relevance to the searching terms.  These local results change as you change your location. How does google assign the local relevance to search terms?

  1. Websites That Are Associated with Locations

Sites may associate with the locations in some ways.  Firstly, the website content might contain information about a location, Address, and contacts. Moreover, a site may contain business listings including location information. Some of the metadata provided in the site gives details on location. Other website details that identify locations include country code top domain and the IP address. Click records and user traffic associates a website with a particular or more location. Globally relevant sites are those that do not associate with any particular location.

  1. Searches Associated with The Location

Searches in Google engine by online users may be related to the locations. For example, a search for Singapore restaurant, it gives the locale details of Singapore explicitly. The google search will associate the search results with the Singapore location. Google may restrict the search results that do not have the specified location. Google utilizes some signals in determining the website location according to the search query.

Some of these signals include;

    • Some of the searches have significance in languages.
    • Country
    • Search engine location
    • Aggregated user behaviour
    • The use of the term in content

Top Ranking Factors and How They Affect Local Search in Google

There are high ranking factors that determine your ranking in the Google search engine. These ranking factors may either uplift or break your online marketing strategy. More so, they play a significant role in affecting your local search in Google. Google uses about two hundred factors when ranking a site. For people who are starting to rank their website, the figure is intimidating. However, these factors are not equally significant. Some factors do not make so much difference in the digital market while some have substantial influence.

Some of the elements that you should focus on for your website ranking include:

Site Factors

  1. Sitemap

Sitemap helps in Google page indexing. This simply means the search engine will simply know what is included in your site pages.

  1. Domain Trust

Google considers the trust of a site in its ranking. You need to establish trust of your domain website to rank higher in the Google search engine.

  1. Website Server Location

Your server location has a significant role in boosting your rankings. The location of your website server may have a role in uplifting the rankings in that specific region or country.

  1. Mobile Optimized Site

Research reveals that more than 63 percent of internet searchers used their mobile devices to access the internet. This means that more and more people are starting to use their mobiles to do research.  Your search ranking will be affected by the compatibility of your site with mobile devices. Mobile optimized sites hence have higher rankings in Google.

  1. Google Search Console Integration

Google webmaster tools verification is vital for improving your site indexing. More so, the site will give you valuable data important for site optimization.

On-Page Factors

Page optimization has a significant influence on google ranking. Search engine results pages (SERP) are pages that are displayed by the search engine in a query response.  SERP takes a role of page listing in response to the keyword query.

Some of the on-page factors include:

  1. Title Tag Keyword

Also referred to as the title meta tag, it is one of the most significant factors in search engine rankings. The title tag keyword is useful in giving accurate details about the page content.  The keyword should be placed at the beginning of the title tag for your page to rank higher. Google uses the keyword title tag in displaying the title of search results.

  1. Meta Description Tag Keyword

Meta description tag is essential in SEO and especially in gaining the user’s clicks. Including a keyword in the meta description tag makes it more relevant to google search engine and in gaining the users click from the pages results.

  1. The Content-Length

Google places the interest of its users first. They want their users to get quick access to the informative and authoritative information hence ranking it first.   There is no limited word count set for an article or blog as it depends on the subject matter. You should write longer but more useful content for a higher chance of ranking higher. The assumption is that the longer your site content, the more topic aspect covered.

  1. Keyword in H1 Tag

Including your site keyword in the H1 tag serves as a description of the page content. This is of great importance in placing you on a higher ranking.

  1. Updating the Sites Contents

Google algorithm chooses the recently updated contents in higher rankings as compared to the old information. However, this does not mean you have to keep editing your page content. You need to come up will an excellent strategy to update your content once in a while.

  1. URL Keywords

This is one of the factors that you cannot afford to miss out.  You should include a keyword in the part that appears after (.com). In this way, your sites send a relevance signal to google search engine that promotes its higher ranking.

Offline Page Factors

Google also looks at some factors outside your website in ranking your page.

  1. Number of Linking Domains

The number of linking domains to your site is one of the significant offline factors that Google considers.

  1. Some Linking Pages

Having some linking pages from individuals’ domains is better than single domains. The number of linking pages to your website is an important ranking factor.

  1. Link Relevancy

Having links from relevant pages to your site topic is more relevant for search engines.

Page Speed

Page speed is one of the essential factors in ranking on google. Sites with a higher loading speed will rank higher on google search results page. This factor brings in the motive of providing internet users with the best experience.

Domain Factors

Your website domain is significant in affecting your Google rankings. Some of the domain factors include domain history, domain registration length and country TLD extension. The more extended period the domain is registered, the more trustworthy it is to Google. Check the history of your site domain. If the domain has ever been penalized, this will affect your Google ranking.  Lastly, having a country’s specific TLD helps in achieving higher rankings within that particular location.

Singapore’s Online Market Size

Today, technology has come up with online platforms that exploit digital presence as a selling platform. These online platforms are giving identical opportunities to small and large business brands to trade and advertise their products to the vast population of internet users. Research conducted revealed Singapore has the highest internet penetration in East Asia at about eighty percent. More so, about 31% of online users in Singapore are between the age of 25 to 34. Approximate 42 percent of Singaporeans rely on Google internet searches in their processes of sales and, marketing. Statistics further reveal that more than 96% of the population in Singapore a social media account in which they spend more than two hours every day. Singapore marketing is hence extremely digitalized according to statistics, and many businesses are getting into online marketing in an attempt to have an edge in the competitive market.

Google and Facebook provide the most significant platforms for business advertisement in Singapore.  More and more Singaporeans are using google for lead generation and promotion of business. The increased digital marketing activities have led to the rise of google ads cost. However, it has not prevented more and more companies from joining the digital market. is the most massive search engine advertising mode in Singapore with a market volume of $ 116 million in the year 2018.  This is the largest revenue share in the region. enables you to search the world information from Singapore including images, web pages, videos and more. It also has unique features to find the specialized tools you are looking for in promoting businesses.

Despite the high level of digital marketing, various factors prevent Singaporeans marketers from implementing digital marketing strategies successfully.  These factors have prevented Singapore business from succeeding in search engine advertising and marketing.

They include;

  1. Short-term expectations

Most of the Singapore business tend to focus on short-term success when getting into online marketing.  Data analysis and ROI are some of the essential aspects which they want to get the best within some months of online marketing. Success in digital marketing takes more months even though its faster than traditional advertising methods. It will require a longer time to understand your audience, deliver the right content and also measure campaign performance. The time is indeed worth it.

  1. Lack of digital marketing skills and strategies

Today, content is a critical pillar in digital marketing. However, most Singapore business is still sticking with the outdated inbound marketing. The marketers need to adopt the new marketing technic of displaying the contents of products and services in an outbound style to the consumers. To compete effectively, these businesses need to invest more in content strategies. This will enable you to have the right channels, the right content and right target audience. Most of the Singapore businesses have a 24/7 online presence but poor content.

  1. Limited digital marketing support and talent

Research conducted reveals that most Singapore business marketers have a challenge of high-quality content and web advertisement. This is attributed to limited quality video creators and content writers. The problem of limited digital marketing support and talent can be solved by the services of many digital marketing agencies in Singapore. Many of the business view it as an unnecessary expenditure. However, the digital marketing agencies in Singapore still lack an experienced team of professionals to give you the right content for your company website.

These factors have not prevented the rise of many success stories in Singapore digital marketing. Many companies are performing well in online marketing. Some companies have implemented digital marketing strategies including social media and content marketing success. Singtel is an example of a Singapore company that continuously invested and refined its digital marketing strategies since 2010 and has already obtained great profits and popularity. More so, Changi Airport launched ‘Now Boarding ‘online market platform in 2016 and had already transformed from a mere airport to a shopping and lifestyle centre both locally and internationally.

In a move to rectify digital marketing challenges, you should pay particular attention to some of these best strategies. One of the significant steps includes content marketing. It is one of the best methods of driving increased sales. The leading company’s brand is using virtual reality and augmented reality technology. Give your audience more engagement and interaction through in-depth content.  Increased efforts in optimizing lead conversions through will promote your overall market ranking. Lastly, companies should be more focused on transparent and authentic marketing. You should use positive, ethical and transparent online marketing practices.

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In conclusion plays a massive role in the digital marketing sphere in Singapore.  As the majority of Singaporeans continue to use google in making their purchasing decisions, Singapore business should optimize their websites to have a higher Google ranking. The consumers have the power to promote or damage your business brand. It is hence essential for companies to make extra efforts in managing their online reputation.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

Social Media




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