The Best Online Shopping Sites In Singapore

The Best Online Shopping Sites In Singapore

Online Shopping website in Singapore

The increased smartphone penetration rate in Singapore has led to the sprouting up of some of the best online shopping sites and e-commerce industry is vibrant.. The statistics indicate that the population is progressively moving towards technology even to buy groceries, and this has encouraged investors to compete in creating the best online shopping sites to meet this growing demand.

Online shopping is further boosted by consumers having a positive attitude towards internet usage and new technologies. The Singapore Business Review reports that 62% of the population believes that new technologies offer more opportunities than risks.

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The government, on the other hand, has placed strict laws to ensure that the consumers are protected. There are guidelines that make it safe for you to share your financial information with these online companies when paying for goods/services.

Thanks to a combination of these factors, many big players have entered the online shopping market. While this should be a good thing, it means even more confusion for you the shopper as you try to decide which site will give you the best in quality and cost.

Here, we have endeavoured to make your search easier and whittled down the list to the best 15 online shopping sites in Singapore, presented in no particular order.

The 15 Best Online Shopping Sites

  1. Qoo10

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This company has been in existence for the last nine years; it is one of the oldest shopping sites in Singapore. It was initially called Gmarket.

Qoo10 is famous for having the best Korean products in the market and for its broad fashion catalog. Women’s fashion items are especially present in this online shopping site.

However, these are but a few of the products on the site. The site has everything from baby wipes to mattresses to electronics to food and many more products. This is perhaps the reason the home page looks like a marketplace.

Qoo10 partnered with 7-Eleven late last year, a move aimed at reducing your shopping costs. You can now opt for this type of delivery and have your purchase dropped at one of the 342 7-Eleven convenience stores in Singapore, preferably one near you. Items bought from Qoo10 are typically delivered within 2-3 days locally and 4-5 days internationally.

  1. Lazada

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This online shopping site beats Qoo10 hands down when it comes to the user interface and aesthetic appeal of the site. It looks more organized and has a ‘Track My Order’ feature that allows you to see the progress of your order.

Lazada has a wide range of products in categories such as electronics, groceries, automobile accessories, and women and men’s fashion. It is easier to see the discounts being offered on these items are the products are neatly arranged on the site.

It was founded in 2011 by Rocket Internet and is one of the pioneering players in the e-commerce landscape. Alibaba acquired the majority shares in 2016 to further cement the status of Lazada as one of the best online shopping sites in Singapore.

  1. Zalora

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Zalora is an online fashion shopping site with over 50, 000 products available. The products range from skirts, watches, dresses, sneakers, and many other products.

Their biggest win is that they have an equally impressive collection of men’s wear, something that is not very common with fashion sites. They have men’s hoodies and sweatshirts, shorts, casual shoes, backpacks, and many other items.

The other impressive facets of this online shopping site are that it has unlimited next day delivery, 30 days free return of items bought, free delivery for items above SGD40, and the option for paying cash upon delivery of the items purchased.

They sell their brand products as well as famous brands such as Adidas, Under Amour, Topman, and Superdry.

  1. Carousell

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This site has a unique origin story in that it was created by a group of students in 2012. The site allows you to list, buy, and sell items. You can buy and sell both old and new items.

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It was initially a mobile platform but has since invested in a desktop interface that guarantees a smooth user experience.

Carousell raised $45 million in funding in 2017 to ensure that it is able to maintain its competitive edge and expand to other Asian countries.

  1. Shopee

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This is the place for you if you are a person who loves discounted items. You can find discounted items in categories such as mobile and gadgets, kids fashion, jewelry and accessories, and watches.

They are known for coming up with contests and competitions to develop the user’s interest. To their credit, the competitions are almost always exciting and very well thought out.

They also have flash deals on a wide range of products. With generous discounts on every product during their flash sales, there’s always money to be saved when shopping with Shopee.

  1. Redmart

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There are days when you do not feel like leaving the house at all, but you are eventually forced to because you have to buy groceries. With RedMart, you can say goodbye to physical grocery shopping.

RedMart allows you order groceries and other home essentials regardless of where you are. The requested items will be delivered to you within two hours even if you make your orders on the weekend.

Having been around for the past eight years now, RedMart is as reliable as they come. Online shopping giant Lazada acquired it in 2016.

  1. Shop365

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The kitchen is slowly becoming an essential room in the house. Many people are paying top dollar to have their kitchen remodelled to a modern and exquisite design.

If this seems like an expensive venture, there is another way of making your kitchen look good: modern kitchen appliances. There is no better place to get kitchen appliances than Shop365. This online shopping site has known brands such as Ogawa, Kenwood, and DeLonghi.

It also has other items in categories such as beauty and grooming, health and fitness, and mobile and information technology. They offer free shipping on all items below 3kg; anything above that weight is charged with the highest amount being $15.

  1. HipVan

online home and furnishings store singapore

A Singapore startup launched in 2013, HipVan is set on its ambition to conquer the booming $3billion per year Singapore home market. Its quality designer furniture and lifestyle products come at pocket friendly prices, ensuring you can give your home an all-new look at little cost.

HipVan’s aim is to provide consumers with more furnishing options with higher quality products and at a lower retail price. You get what you see on the site and do not have to worry about your table giving in at the first sign of pressure.

  1. Reebonz

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Luxury shopping is expensive, as you must know. Reebonz hopes to make this shopping easier for you by linking luxury shoppers with luxury goods owners.

The site contains everything from pre-owned luxury watches to shoes, bags, accessories and jewellery. With over 4.5 million members and over 100,000 products at present, Reebonz connects designer shoppers with fashion sellers who have what you need.

Initially just a website platform, they have now developed an app to improve convenience of usage.

  1. Shopback

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Shopback is far from your regular online shopping site. Their goal is to make online shopping across Singapore as cheap as possible by regularly providing discount deals for other e-commerce websites.

Shopback offers a first-of-its-kind service in Southeast Asia. By creating an account with them, users are in line for either discount deals or cash rebates while they shop on other sites. Cash rebates are paid into user’s bank accounts after a specified period of time.

Among the notable partners Shopback works with are Expedia, Taobao and Asos. This in addition to over 400 other e-commerce stores as well as online hotel and flight booking agencies.

  1. Honestbee

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Launched in July 2015, Honestbee is still relatively new. Already, though, it has positioned itself as RedMart’s biggest competitor in Singapore’s online grocery market.

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Honestbee delivers everything from standard grocery items to pre-cooked meals. Its goal is to take “time-consuming” daily chores off your hands so you can focus on other more productive ventures.

Honestbee delivers an uber-style pattern to grocery shopping. It partners with already established supermarket chains across the country to deliver groceries to user’s home within hours.

  1. Love, Bonito

clothing shoes accessories store online

Few things beat a specialized service, and that’s exactly what Love, Bonito is banking upon. Established by famous fashionistas Velda Tan, Viola Tan and Rachel Lim, it aims to provide ladies with new, trendy and unique designs.

Love, Bonito products are known for the high-quality materials that go into their production. Clothes and dresses still maintain their shape and color long after they’re bought.

Designed to carter to the needs of a wide variety of shoppers, the site is choke full of a multitude of different clothing collections for any occasion.

  1. Courts

online furnishings and electricals

Yet another specialized e-commerce store on this list, Courts is unique in its specialization in consumer electronics and home furniture.

Courts provides shoppers with the latest in smart technology, entertainment equipment and Television sets. The company has everything you’d need in the form of home electronics and gadgets at super affordable prices that can’t be beaten elsewhere.

  1. Crocs

online shoes store singapore

Footwear is a crucial part of your wardrobe ensemble. Crocs provides shoppers with exciting, funky footwear for any occasion.

What’s truly beautiful about the Crocs idea is the availability of footwear for the entire family. This online shopping site boasts everything from kid’s to adult footwear, and male to female footwear.

If in need of a solid footwear that’s comfortable, supportive and stylish – with a good dash of quirky, Crocs is a good place to start.

  1. Sephora

online cosmetics store singapore

The only cosmetics centred e-commerce site to make it to this list, Sephora provides shoppers with an extensive catalogue of beauty and skincare products.

Sephora aims to cover all of your cosmetic needs in just one site, making cosmetic shopping as easy and seamless as possible. It carries both their own branded products and cosmetic products from all of your favourite brands.


16. Yeobuild HomeStore

They help you in equipping your house with the best-suited appliance, making a home you and your family can enjoy.

Originally from Yeobuild HomeRepair, an established home repair company founded in 1980 in Singapore. Strongly believing that every faulty appliance deserves a 2nd chance with the excellent services they provide. They provide services like Ecommerce, Appliances Repair, Selling Kitchen Appliances.

They are located in Yeobuild Private Limited 5000 Ang Mo Kio Avenue 5 TechPlace 2 #02-10, Singapore, 569870.  Or you can contact them by phone at +6562329328 or email them via

How to Create A Robust SEO Campaign for your Singapore Online Shopping Site

75% of internet users never scroll past the first page of search results – this underlines the importance of investing in SEO for your website, especially if you want to generate more conversions and boost your sales.

The problem with investing in SEO is that it is hard to gauge the ROI of your strategies. You cannot assign a monetary value to each improvement, as is the case with paid advertising. Regardless, its effects are noticeable, mainly if you use the right strategies.

Another challenge of SEO is that it lacks a clear guide. Google and other search engines continually update their ranking algorithms, and they keep the details concealed to prevent people from skewing the system.

That said, SEO does not have to be elusive. While nobody knows how the algorithms work, the objective is clear; Google always strives to give the best possible answer to searchers. With that in mind, you can create a robust SEO campaign that will boost your eCommerce website.

Best SEO Strategies for Your Singapore eCommerce Website

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Here are the steps you should follow when creating an SEO campaign for your SEO website.

1.    Research

Research is the most crucial aspect of SEO. Targeting the wrong keywords is a waste of time and money, as it only generates low-quality traffic. Also, competitor research is essential if you want to employ strategies that will give you the upper hand over your rivals.

Keyword research allows you to discover the words that your target audience use on Google. You should choose keywords based on relevance, search volume, and ranking difficulty.

When integrating keywords into your content, prioritise placement over frequency. Ideally, the keywords should appear in your title, headings and subheadings, URL, and image descriptions, and so on.

You should also optimise for semantic search. This means that your keywords should fit in that particular context, and more importantly, be in line with the intent of the user.

Once you complete keyword research, you should focus on competitor research. By doing this, you discover why other businesses in your niche are outranking, and what strategies you can employ to beat them to the top spot on SERPs. Ranking higher than your competition on Google ensures that you gain from the 14.6% lead close rate guaranteed by search engines.

2.    Evaluate Your Website

After completing the research, you need to evaluate your website to see what needs improvement.

The first step of site auditing is checking for errors, such as broken links, duplicate content, missing tags, and redirects, and so on. It is advisable to use a tool for this task since manual checking can be exhausting and ineffective.

Once you fix the errors, you should shift focus to website speed. According to Google Webmasters, 46% of people say that the most annoying aspect of web browsing is waiting for a page to load. If your website is slow, your traffic will leave for a better alternative that is likely to be your competitor. You can improve site speed by changing your host, using a faster CMS and compressing files and images.

The next aspect you should focus on is on-page optimisation. The objective should be to provide your traffic with optimal user experience. You should make sure that your site is easy to use and navigate. A website with excellent information architecture has better usability, ranks high on Google and generates more conversions.

With most Singaporeans accessing the internet using their mobile phones, it is crucial to have a mobile-friendly website. The best thing is that you do not have to spend lots of money on creating a new mobile-only website. You can make your desktop site responsive by installing one of the many templates that are readily available from the internet.

3.    Testing

Once you are through with on-page SEO, you need to test your site to see if the strategies are working.

You should use tools like Google Analytics to see which keywords are generating the most conversions. If you are short of keywords, you can use PPC campaigns to find high-converting keywords that should form part of your SEO strategy.

Additionally, you should conduct an A/B test to see the content that gets the highest levels of engagement on your site. This approach is so practical that 63% of marketers use it to test and optimise their websites to boost their revenue.

Having a consistent testing habit will ensure that you always improve. On the other hand, lack of testing could hurt your rankings, and you will get fewer leads because of reduced conversion rates.

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4.    Add Blog Content

Blogs provide an excellent way of ranking for keywords that you are not targeting with the main pages of your website. Interestingly, 80% of consumers say that they prefer to learn more about a brand through articles instead of adverts.

Similar to your webpages, your blog content must be high-quality, relevant and valuable to the reader. You should also combine your articles into a downloadable resource such as an eBook or a PDF that you can use to get emails. You can then use the emails to send marketing messages and convert leads into customers.

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5.    Link Building

When adding inbound links to your eCommerce website, you should emphasise quality. Low-quality backlinks will attract penalties from Google, and the traffic you get from such links is meaningless. One way of avoiding poor backlinks is by staying away from content farms.

Instead, you should focus on getting quality links from reputable websites. You can do this by creating high-quality guest posts, making a great infographic, and providing useful statistics, and so on. For an eCommerce website, your backlinks should point to product reviews and excellent content.

6.    Local SEO

If you run a brick-and-mortar business along with your eCommerce website, you need to invest in local SEO. According to this study, 78% of location-based mobile searches result in an offline purchase. You can optimise for local search by creating a Google My Business profile, and ensuring that the name, address and phone number are accurate and consistent across all your online platforms.

Furthermore, you should submit your business details to all major directories and niche directories that are relevant to it. Make sure that your description contains location-based keywords.

Another reason for investing in local SEO is that Google blends local and organic search rankings. This means that your local SEO efforts can boost your efforts to rank on organic search.

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How to Market your Online Shopping Site in Singapore

Finding ways to convince customers to purchase from you can be challenging, even if you have the right products for your target audience. According to the State of Inbound report by HubSpot, 63% of marketers say that generating traffic and leads is their biggest challenge.

best online shopping sites Singapore

Here are some of the best ways to improve traffic to your eCommerce website in Singapore.

1.    Invest in Google AdWords

The quickest way to market your website is by using paid search. The best thing about this approach is that it suits all budgets, including startups.

Google AdWords is a leading pay-per-click platform that can significantly increase the number of people visiting your website. You only pay for the service if a person clicks on your advert, which ensures that you maximise your budget.

There are several ways of using this advertising method, such as listing your business on search results, displaying banners on websites, using YouTube ads, and promoting apps on smartphones.

It is imperative to continually measure the progress of your campaign and optimise accordingly to boost your ROI. You should also allocate your budget before launching your campaign to prevent overspending.

2.    High-quality Content

92% of marketers believe that blog content contributes to the success of their business. However, only a few of existing eCommerce websites invest in creating quality content.

Most consumers go to an eCommerce website for more than purchasing your products. Creating a blog is a smart way of offering value to your customers. It also encourages them to revisit your site.

You should publish news pieces, tutorials, and product reviews that will encourage people to visit your website. Make sure that your content is valuable, engaging and more importantly, related to the buying decision. Keep in mind that 84% of millennials say that user-generated content impacts on their buying decision.

3.    Leverage SEO

93% of online experiences, including e-Commerce purchases, begin with a search engine. For this reason, you should invest in SEO.

Search engine optimisation is a broad subject, but it can be simplified into two main categories – on-page optimisation and off-page SEO. On-page optimisation mostly deals with improving user experience and the quality of content on your website. This means that your site should be fast, easy to use and deliver quality and relevant content.

Off-page SEO, on the other hand, mostly deals with link building. Make sure that the links to your site are from a reputable website. Otherwise, you risk getting penalised by Google and getting low-quality traffic.

4.    Launch a Referral Program

Starting a referral program is an excellent way of using your existing customers to market your eCommerce website. According to Forbes, word-of-mouth advertising can improve the effectiveness of marketing by up to 54%.

The best way of ensuring that your referral program is effective is by offering incentives. When your customers bring in a friend who then purchase your product, you should offer discounts, coupons, or free shipping in return.

5.    Publish Guest Blogs

Although your eCommerce blog can increase the reach of your marketing efforts, you can go a step further by publishing guest posts.

When your posts appear on another site, you usually get a backlink to your website. You can also include a link to your website in the content you submit to the publishing blog. The audience of the site on which the post is published will know of your website.

The only downside with guest posting is that it takes time to take effect. However, it makes up for this shortcoming by increasing the exposure of your website, particularly to an audience that you had never reached before.

6.    Email Marketing

Email marketing is the most effective digital marketing strategy. An estimated 59% of marketers say that email is their biggest source of ROI.

Most marketers make the mistake of focusing on getting new customers such that they forget about their existing clients. You can create separate email campaigns depending on the varying needs of your audience.

For instance, you can target customers who have never purchased your products, those who have previously purchased your products, and those who abandoned your website before completing the purchase.

Your emails should have a compelling subject line to encourage the recipient to open the message.  The email itself should have valuable content and be free of distractions. Also, the call-to-action should tell the reader what you want them to do.

7.    Make the Most of Social Media and Video Content

Video content is expected to make up 80% of all web traffic this year. This is understandable, as video generates more engagement than all other types of content. Using video is a smart way of marketing your eCommerce website.

One of the best platforms for promoting video content is social media. In Singapore, 4.6 million people are active on social media, representing 79% of the country’s population. Even better, all the leading social websites such as Facebook, Twitter and Instagram offer a simple way to share such content.

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To increase the reach of your content, make sure that it does not exceed one minute in length.  You should also study your audience to know the times that they are active on various social platforms.


The ultimate objective of an eCommerce website is to increase conversions and boost sales. However, the challenge lies in getting traffic to your website and convincing them to purchase your products.

The tips mentioned above are an excellent starting point for increasing the popularity of your website in Singapore. You also have to perform frequent tests to see the productive strategies and those that are wasteful. This way, you can make improvements and record even better results.

You should take full advantage of the convenience of technology and professional web designers to own an e-commerce site. Freeing up more time to rest or work on a personal project is becoming increasingly important in a fast-paced world where we rarely have time to explore things.

One of the best ways you can save time is by shopping online. Singapore has some of the best online shopping sites in the world; you are guaranteed you will get the item you want. Get a stellar e-commerce website for your business today by getting in touch with us. Our team of website developers and designers will create a custom site for you at an affordable price.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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