Top Web Designers in Singapore

who are the top website design agencies in singapore

Are you looking for the top web designers in Singapore? Look no further. The internet has seen many changes in the past decade and web design trends have come and passed. The most significant shift has been in designing responsive websites, the integration of AI and many other prototyping tools. This makes it crucial to understand how trends will affect your online presence and reputation in the future.

With that said, you need to hire professional and experienced web designers in Singapore who will help bring to life your web design ideas.  There are many benefits of getting a professional web designer compared to doing it yourself and top of the list is that they are privy to the trends shaping the Singaporean and international digital space.

Table of Contents

Top Web Designers in Singapore

  1. MediaOne
  2. Verz Design
  3. iFoundries
  4. Oasis Web Asia
  5. eFusionTech
  6. iConcept Digital
  7. Elves Lab
  8. Wishbone Digital Group
  9. Smart Hosting And Design Solutions
  10. Digital Marketing Agency
  11. Creative eWorld
  12. Aiden Creative
  13. Above1
  14. iPixel Creative
  15. Krome

In Singapore, you will be spoilt for choice on which web designer to hire, and for this reason, we have compiled a list of the top web designers in Singapore.

Read on to the end for an overview of the designers and their services as well as how to contact them. we gave preference to the web designers who also offer complementary services to enrich their client’s brand identity.


best web designer in singapore 

digital marketing and web design experts in singapore

MediaOne is ranked top for Singapore by an international ranking body. See: The portfolio for MediaOne encompasses a variety of different innovative website designs that span across all platforms, media, and screen sizes.

MediaOne is considered to be one of the best web design agencies in the industry since it offers an end to end solution for all of a businesses needs. Therefore, when you enter their official site you will see a brief overview of what types of services that this group of web design developers provides. 

MediaOne promises that when a business website is being created, the sites are being designed by Artisans who are skilled in providing the best images for online websites. These sites are not developed with the use of automated out of the box software applications. Instead, many of MediaOne’s website deliverables are customised with the use of hand coded to scale program applications.

MediaOne has ex journalists in its talent pool from major media like SPH and Guangzhou Daily – providing high quality content to help the website connect and engage readers, converting visitors into leads for its legions of customers.

Price (Estimate): $3000 for basic 5 page website, $8000 for 20 page website with some customisation, $20000 for highly customised website

 **Note: When a client needs further assistance, no retainer package is necessary

Services Offered

  • Corporate Web Design
  • Creative & Interactive Design
  • Website Development
  • Custom Programming
  • eCommerce Development
  • Mobile App Development (iOS & Android)

Consultation Services

  • Content Management Systems (CMS)
  • Content Strategy & Content Marketing
  • Search Engine Optimisation (SEO)
  • Search Engine Marketing (SEM/PPC)
  • Social Media and Facebook Marketing
  • Branding

Search Engine Optimised Websites

It is also important to note that MediaOne specialises in marketing the sites that they develop. With the marketing strategies that they incorporate in their web design projects, their business sites will perform well in the major search engines ranking. Also, since many of Singapore’s new businesses may be targeting local mobile and social media network audiences, the plans that MediaOne specialists create will not only increase the mobile users that visit the site on a regular basis but also generate more sales. So, if you are interested in the types of digital marketing campaigns that can be included in your site, you should make sure that you are asking about the best custom SEO and SEM marketing campaigns that will suit the needs of your business.

Age of Company: 10 years

Best Known for: Leading brand for website designs. Additionally, when a business secures the services of MediaOne, they are normally long-term loyal clients that stick with MediaOne for at least an average of 2.9 years. MediaOne stands out because of their expertise in SEO and SEM. Clients can be sure that their websites will be mobile responsive and SEO/SEM-friendly to help rank on search engines quickly.


Verz Design


Verz Design has a diverse collection of projects that they have worked on to-date. Their clientele includes a wide range of collaborative efforts, from designing custom websites for Singapore businesses to creating responsive web designs for desktops computers and mobile devices. You can check out their official website to see a large collection of their web development in their portfolio.

Visit their website and browse through their web design projects. You can also call the customer support department on +65 6841 1680, or email them on You can also visit them at their office, 56 Kallang Pudding Road, #07-05/06 HH@Kallang, Singapore 349328 and WhatsApp them on +65 6817 45609.

Prices (Estimate) – Contact number provided

Age of Company – Founded in 2009

Company Commitment: Web Excellence provided through compelling content, qualified traffic, and awesome designs.

iFoundries Pte Ltd

iFoundries Pte Ltd is a top web design agency offering premium website solutions to SME and established companies in Singapore. They are one of the most respected web designers not only in Singapore but all over the Pan-Asian region.  They started out offering only web design services then added web development, and now their services portfolio includes

  • Web design and development
  • Inbound marketing
  • Digital marketing
  • Web hosting
  • Email antispam solutions

The agency currently has over 600 clients including the Raffles Marina, Tanglin Club, Singapore Airlines, Subway Singapore, Country Holidays Pasta Mania, Deloitte, and more listed on their website Contact iFoundries Pte Ltd via email on or visit their Singapore office located on 69 Ubi Road 1, #09-25 Oxley Bizhub, or call them on +65 6297 7751. They also have regional offices in Ho Chi Minh City, Vietnam.

Oasis Web Asia

If you google for ‘best web developer’ you are likely to chance upon Oasis. Through their years producing top of the line web design and development for Singapore small enterprises and large corporations alike – they have emerged one of the most cost-effective agencies around.

This agency was awarded Promising SME 500 and also  Excellence in Mobile Marketing as well as Marketing Magazine’s Agency Of The Year Awards 2015 in credit to their achievements in mobile app development and marketing.

In recent years Oasis has started to specialise in mobile applications which are used by their numerous clients such as Ion Orchard, Comfort Driving Centre, Casio, Diakin, and many more.

Contact: +65 81579012 or Email:

Age of Company – Founded in 2009

Company Commitment: Web Excellence provided through compelling content, qualified traffic, and awesome designs

Services Offered:

  • Web Development
  • Web Design (CMS)
  • Mobile Applications
  • E-Commerce Development
  • Real Estate Solution
  • PPC and FB Marketing


eFusiontech has a portfolio that features a diverse collection of work that encompasses many of this industries favorites. Therefore, if you need a web design project that needs to be done, you will have an opportunity to see examples of the following:

  • E-commerce
  • CMS/Corporate
  • Portal and Registration
  • Static, Mobile and EDMS
  • Identity / Print Design

All of which are provided for prospective clients who want to view the web design work prior to making their hiring decision.

Services Offered:

  • Web Development
  • Web Design
  • CMS
  • Registration Systems
  • E-commerce
  • Custom Programming
  • Web hosting
  • Web Maintenance

Prices (Estimate) – Contact number provided and Online Inquiry Form

Age of Company – Founded 2004

Company Commitment: Leaders in In-house web design services, content management systems and e-commerce website development.

i Concept Digital

Heralded as the digital creative agency that specialises in web design and 360° digital solutions, I Concept provides turnkey solutions that seamlessly allow all branding and advertising objectives to meet, all at once. From social media management to content marketing, I Concept’s portfolio is a humble showcase of their vast experience handling projects across industries.

Through the years, they’ve delivered a vast variety of websites and digital campaigns for both Small and Medium Enterprises and Multinational Corporations. Immerse yourself in a memorable online experience with some of their best works across diverse industries on

Services Offered:

  • Customised Web Design
  • E-commerce Design & Web Development
  • Marketplace Solutions
  • Digital Marketing Strategy, Planning and Consultancy
  • Google Adwords Marketing (Search Engine, Google Display Network etc)
  • Social Media Management (Facebook Marketing, Instagram Marketing, LinkedIn Marketing)
  • Search Engine Optimisation

Years of Experience : 10 years


Staff Strength: 22

Expertise: Integrated 360° solutions across Digital Marketing Platforms

Elves Lab

The agency has been at the forefront of aiding emerging businesses that do not have the financial might of established companies get professional web design services. Since July 2000 Elves Lab has provided turnkey web solutions to their clients which come at an affordable fee. Their IT competent web designers can churn out everything from a simple responsive website to complex CMS to the implementation of customised web systems. 

Services Offered:

  • Web design and development
  • CMS system and web app development
  • Online and local SEO
  • Ecommerce integration
  • Print services for branding, publication, advertising and more

They have clients in virtually all sectors in the Singaporean economy ranging from education, food and beverage, e-commerce, corporate, industrial, medical, the public sector, and so much more. They have attained a client retention rating of 94%, and their notable clients include the Action Community for Entrepreneurship, the Civil Service Club Star Games, Hospice Care Singapore, Bonjour Bread, to name a few.

Visit the Elves Lab website, for more information on the company or drop by their office at 67 Ubi Crescent #06-05 Techniques Centre, Singapore 408560. You can also call the customer help desk using +65 6844 3520 during normal business hours which are 9 am to 6 pm on weekdays, and 9 am to 1 pm on Saturday, but this is for appointment clients only.

Wishbone Digital Group

This is a web design agency founded in 1997, and it is heralded as a top web designer in Singapore for staying on course of trends, and a knack for surpassing client expectations. This has ensured that they maintain a spectacular 80% client retention rating.

Their artistic excellence, solid foundation, and technical ingenuity are the basis for their glowing reputation as a top web designer in Singapore. In the beginning, Wishbone Digital Group only offered web design services, but over the years they have increased their portfolio to include the following services.

Services Offered:

  • Web design and development
  • Development of mobile and web applications
  • Search engine optimisation
  • Digital marketing
  • UX and UI design
  • Eye-tracking research
  • Reputation management

They have a glowing client portfolio that includes notable brands such as VJC Students, Clean and Green Singapore, the National Geographic Channel, and Supernova to name a few of their 156 clients. They have mid-level rates suitable for both established as well as small and medium enterprises.

Visit their website and get an insight into their web design and other services. You can contact them on +65 62974404 or +65 9747 7499, or write them an email on or visit the agency at their offices on 60 Paya Lebar Road, #07-15 Paya Lebar Square lobby 1, Singapore.

Smart Hosting and Design Solutions

This web design agency has been in business for close to 20 years. It was voted the second-best web design company in Singapore in September 2018. They are not only renowned for their online services, but also for their offline business solutions that complement their web design services. Smart Hosting and Design Solutions offers the following services.

Services Offered:

  • Domain name registration
  • Web design and development
  • Web SEO analytics
  • Mobile and website application development
  • Email/web/FTP hosting
  • Corporate identity and online branding
  • Social media marketing and optimisation
  • IT support
  • Marketing collaterals
  • SMS marketing
  • Printing and publishing

Smart Hosting and Design Solutions have maintained a 92% client retention rating, and their client portfolio includes top businesses in Singapore such as AltaVista, AllTheWeb, Debonair Male, DMoz, and more. Vist their website, and contact them during business hours on +65 6337 7971, or use the 24/7 email support facility using They are headquartered at No.1 Sophia Road, Peace Centre #07-17, Singapore 228149.

Digital Marketing Agency

This is one of the top web developers in Singapore, and they also offer web design and other online solutions in several other countries. They not only offer strategic web design services, but they also offer complimentary services for an all-around website.

Services Offered:

  • Web development
  • Reputation management
  • Professional SEO services
  • Conversion optimization
  • Content marketing
  • PPC and link building
  • Social media optimization and marketing

Digital Marketing Agency specializes in the provision of these services in various industry sectors including construction, education, medical, financial, travel and hospitality, franchise, and many more. Some of their notable clients include Trip Advisor, Kohler, Promogo, Makeable, as well as various blockchain companies.

Their Singapore offices are at Level 18, 20, and 21, 16 Collyer Quay, Singapore 049318. Visit their website, for client testimonials and an in-depth look as to why you should hire them; be sure to look out for the Singapore section. For service quotes and consultation, contact them via email on

Creative eWorld

This is a relatively growing design agency that offers high-quality web-based business solutions to other small and upcoming enterprises. Their services are geared towards educating and empowering their clients to record a maximum return on their investment.

The agency specialises in web design and developing in-house web solutions while also collaborating with other tech companies to provide a wide range of services and products. Creative eWorld is renowned for offering reasonably priced services.

Services Offered:

  • Web design and development
  • Digital marketing
  • Search engine optimisation
  • Website maintenance
  • Mobile and web application development
  • Freight forwarding software
  • WHYZE solutions for Easy Pay

Creative eWorld Pte Ltd boasts of a 95% client retention rate. Their top clients include Warner Music Group, Advocatus Law LLP, the Thomson Women Cancer Center, Everbest, Gallery T, Beautiful Stones, Tianfu Steamboat, SingTel, the Hosen Group Ltd, to name a few of their 250 active clients.

Visit their website to see some of their web design and other works. You can also visit them at their office on 351 Alexandra Road, #05-01, Singapore 159944 for consultation. For customer support and service quote, contact them on +65 6392 2857 or send them an email at  

Aiden Creative Pte Ltd

The web design agency has been operational since 2012 and has made a name for itself by having a knack for implementing trends shaping the modern digital space in Singapore. Aiden Creative Pte Ltd harnesses social intelligence, and it is the key differentiator that makes their services worthwhile.

They have a wide range of competitively priced services aimed at helping businesses, as well as individuals, create a significant online presence. They not only offer web design but complementary services.

Services Offered:

  • Web development
  • Pay per click advertising
  • Search engine optimization
  • Website analytics
  • Social media marketing
  • Conversion rate optimization
  • Email marketing software
  • Android and iOS application development
  • Custom ERP solutions

You can get more information on these services on their website, They have an impressive 93% client retention rating, and their clients include local and overseas clients such as Esplanade, MediaCorp, Maybank, Future Fashion Now, U Sports, Mount Faber Leisure Group, Zest Academy Group, NTUC Club, the Jewel Box, TTG Asia, and more.

For quotes on their services, send them an email on, or visit their main Singapore office at 229 Mountbatten Road, #02-04 Mountbatten Square, Singapore 398007, or their branch office at 45 Jalan Pemimpin #11-02, Singapore 577197. They also have a branch in Myanmar.

Above1 Pte Ltd

The agency focuses on two main aspects of web design which are building a responsive website and helping their clients in marketing it. They have been in business in Singapore since 2006, and their secret to excellence is in exemplary customer service and support. Above1 has a body of trained and experienced personnel that can offer the following services.

Services Offered:

  • Web design
  • Web development
  • Digital marketing

Above1 compensates for its limited range of services by being the true masters of web design in Singapore. They have clients in virtually all sectors of the Singaporean economy ranging from children institutions, engineering, food and beverage, fashion, health and beauty, home and décor, and more.

Their client retention rating stands at 91% with their notable clients being Viva Madrid, FEO Hospitality Asset Management, The Online Pet Store, Big Fish Golf, the Housing Development Board, Eye Cure, and Care Asia, to name a few.

You can visit their website to view some of their previous works or send your enquiry to Their offices are on 1A Kaki Bukit Road3, East Point Terrace, Singapore 417821. You can contact the customer relations department on +65 6634 6276.

iPixel Creative

This is a growing web solutions company based in Singapore, and it includes a small team of creatives that have experience in web design, development, and graphic design. iPixel Creative has been in the industry since 2007, and they have acquired Singaporean and overseas clients. They are cut above the rest by their dedication to publishing valuable content on their blog.

They have articles and videos on the latest trends in web hosting, development, and design to help web design enthusiasts stay on the pulse of the trends shaping the digital space. The iPixel Creative team provides competitively priced world-class services.

Services Offered:

  • Web development and design
  • Internet programming
  • E-commerce development
  • Website and domain hosting
  • Search engine optimisation
  • Email and digital marketing
  • Web and mobile application development
  • Corporate branding

iPixel Creative have amassed over 200 active clients with an impressive 90% client retention rating. Their notable clients include Tako Pachi, Crowne Plaza Singapore, Style Infinity, Mums and Babes, Capital Advisors Singapore, Obagi Medical, Trillion Commercial, and many more. 

For a preview of their works, visit their website, as well as their social media pages. You can request a quote of their services via email on iPixel Creative has an office at 21 Bukit Batok Crescent #12-79 Wcega Tower Singapore 658065.


This is an independent design agency that has been operational since 2009, and in less than a decade, their team of web designers has been recognized all over Singapore. Krome provides web design services to business of all levels right from start-ups to enterprises.

They aim to help their clients define a strong and consistent brand identity on the internet as well as on print. Other than web design services, you can contact Krome for

Services Offered:

  • Graphic and logo design
  • Website PDPA compliance
  • Responsive website design
  • Mobile app development
  • Emailer design and tracking
  • Google Apps set up and support
  • Branding visuals
  • Google AdWords
  • WordPress performance tuning, support, and maintenance
  • Website security audit
  • Ecommerce setup and integration

They have an impressive list of clients including Adidas, SG50, Pacific Breweries Singapore, A Pixels Photography, City Harvest Church in the US, and Between the Lines Browhaus, to name a few. They have achieved a client retention rating of 87%, which is quite impressive given the competition between web designers in Singapore.

Krome provides actionable content that encompasses the trends in the services they, and you can access it through You can also visit them at their offices located on 2 Kallang Pudding Road, Mactech Building, #09-10, Singapore 349307 or contact their customer support team on +65 6749 9805 for a quote and in-depth information about the company.

Other notable mentions include:

Notion Age Pte Ltd

Since 2001, Notion Age Pte Ltd has accrued over 140 active clients. Notion Age Pte Ltd was voted Singapore’s fifth-best web development company in August 2018, and it has one of the top web design agencies slated to take the next decade by storm.

Their web design services are some of the most sought after in Singapore, and they continue to add new and innovative web and business solutions for individual and corporate websites. Their prices are in the mid-level range and are affordable for SMEs and established businesses. They enjoy a 90% client retention rate primarily for the following services.

Services Offered:

  • Web design and development
  • Search engine optimization
  • Email and digital marketing
  • Custom Content management systems
  • Web and mobile application development
  • Integrated PR and marketing

They have notable clients in their portfolio including Microsoft Singapore, OHMM, Edenred, Regus Singapore, Civil Aviation Authority Singapore, TechSource Systems, Toshiba Singapore, Mitsubishi Asia, and many more. 

For a preview of their web design projects, visit their website, and contact them via phone on +65 6438 8303 for a quote. They are located at 331B Beach Road, Singapore 199562. Notion Age Pte Ltd has 50 full-time employees, and they hardly outsource their web design clients to subcontractors and freelancers.

Milan Design House

The Milan Design House has been feted for helping startups, and SMEs realize their potential with world class web solutions. They are a custom website building and design agency, and they have been operational since 1999 after breaking ranks with HostSG. They have provided their web solutions to over 500 clients in Singapore and the greater Pan Asian region.

Services Offered:

  • Web design and development
  • Web SEO Analysis
  • Advertising and online brand identity
  • System integration
  • Search engine optimization
  • Digital and email marketing
  • Custom content management systems
  • Business consulting

They have an average of 89% client retention with over 200 active clients. Some of their notable clients include the Singapore National Eye Centre, Skylon Export, Sony Singapore, Global Green Partnership, Adroit Envisage, Shangrila Adventure, and Javamaids, to name a few.

You can view their works on their website, and review client testimonials for more reasons why you should work with the Milan Design House. You can also call and request a quote for their services on +65 6305 9999 or visit their offices on 10 Ubi Crescent #03-02 Ubi Techpark, Singapore 408564.

Awebstar Technologies

Awebstar is a web design and development company that offers creative landing pages, good striking front pages. Their websites are eye captivating consist of a mixture of glitzy, sober and exciting colours. Awebstar develops a website that is user-friendly and makes the content to have an appealing approach for user access to the visitor when searching online. Due to its multiple features on the website, increase the flow of customers and also increases sale.

Awebstar has a way of providing a strategic approach with creative designing, custom site building, and SEO friendly and finally compelling content. The experts design a problem-solving website with their main agenda of a never-ending relationship with the customers.


Address: 03 Raffles Place, #08-01B Bharat Building, Singapore 048617

Telephone: 6909 9163

High-Tech Solutions

High-Tech solutions are very passionate about creating the best image for your company and develop cutting-edge websites including online software no matter the size of the business. The main goal is to ensure the website stands out from another website. High-Tech has in years of professionalism created a striking and functional website for respectable companies. The websites are all compatible with your smartphone and tablet. If a client wishes to have a custom mobile app, well we can create and design for you upon request. High-Tech solutions not only provide website development and maintenance but also provide:

  • IT Support
  • Project management
  • Microsoft office 365
  • SharePoint
  • Salesforce solutions


Address: 232 South Bridge Rd, Singapore 058781

Tel: 6225 7437

Oganro Ltd

Oganro is an online travel, hospitality, software, and web development, specialist. In the travel website, they provide innovative travel portals that complement global standards which suit all the clientele and making user they up-to-date with the latest technology. Some of the services are B2B & B2B travel agency website, B2C & B2B travel portals, travel API integration, flight reservation systems, database applications, travel booking software and much more. Oganro provides an eCommerce website development that includes brief shopping components and tools for back-end management. Due to being precise they are able in targeting the right audience and also help in navigating easily through the website. Some of eCommerce website development services are shopping cart development, payment gateway integration, and multi-language online shop, discount coupon systems, stock control facility, inventory management features and much more.

Oganro private limited also provides mobile app development that is the most authentic and cost-effective developers in the industry of mobile development. They offer a comprehensive list of mobile app services that meet the international standard.


Address: 69 Ubi Rd 1, #10-26, Bizhub 408731

Tel: 3163 1331

Octal Info Solutions

Octal Info Solutions is a leading web and mobile app development company located in Singapore which has more than 11 years of experience in the domain.

This company has established 1200 plus customers from over 40 countries from SMEs to wealth 500 companies. They are one-stop solution for all your web and mobile needs. Their experience helps a client’s idea become a reality.

Having a team of well skilful designers and developers they perfectly blend in technology with creativity to develop an appealing web or mobile experience. Their mobile development services are iOS, android, windows, PhoneGap, and hybrid. In the web development services are: Php,, mean stack and ruby on rails. In additional to the side of software development services they offer portal, product, database, SaaS and much more.


Address: 531 A, Upper Cross Street #04-95 Hong Lim Complex, Singapore 051531

Tel: 8420 4780

Visible One

Visible one it is a team of young talented professionals’ website designers, developers and digital strategist that are based in Singapore. The team is committed to assist the local companies through the bespoke result-driven solution to digitize their business to keep up the recent technology development.

Since the establishment of the company in Singapore and moving across Hong Kong, they successfully assisted SMEs in solving their business problems and challenges. They help clients achieve the topmost performance by their collective and unified solutions. A well-developed site it gives the customers a lot of great reasons to explore your web pages and hence increase the website traffic and later on adding value to your business. Other services that Visible One offers include.

  • Responsive website design
  • CMS website design
  • Custom website design
  • UI & UX website design
  • 360 virtual tours
  • E-commerce development
  • SSL certificate
  • Promotional video
  • WooCommerce development


Address: 24 Sin Ming Lane, #07-93 Midview City, Singapore 573970

Tel: 6248 0838


BaizeTech is Singapore’s leading web design and web Development Company. The main goal of the company is to provide quality web services that include open source customisation, e-commerce, search engine optimisation (SEO) and also mobile app development. BaizeTech are skilful in

  • .NET development
  • PHP programming
  • WordPress
  • Magento
  • iPhone app
  • Android app
  • CSS3/HTML5

Other services include, property reports & analytics, property agent portal, SMS services, DNC validation, and Targeted mobile marketing

BaizeTech staffs are highly experienced and very productive hence the work is 100% perfection.


Address: 10 Anson Road, #26-, 4 International Rd, Singapore 079903

Tel: 3158 0053

Calvin Seng Co

Calvin Seng it is an online marketing coach that helps businesses drive more sales and bringing business online. It all started as a freelance design and development solution more than 10 years ago bringing businesses online had gone through result-driven online marketing services to offering digital marketing coach to business owners globally.

Calvin Seng and his team know what it takes to increase sales online, brand presence and business challenges with the right internet technologies. Their services are solution stack, web/app development, visual/video production, inbound & CPM marketing


Address: 280 Woodlands Industrial Park E5, Harvest@Woodlands Singapore 757322

Tel: 9234 8807

SG Interactive

SG Interactive is the best and top mobile apps development company in Singapore. Their experience on android mobile apps and IOS apps helps them in delivering authentic and profit-making mobile app-based upon your business.

The SGI has more than 10 years’ experience in delivering technology which is a one-stop resource that drives web development and mobile application development with the right technology or process at the right investment driving optimum efficiency. SGI has other services that include:

  • Android app development
  • Application maintenance
  • Ecommerce
  • Industrial automation
  • Internet of things
  • Product development
  • Retail and marketplace
  • UI/UX
  • Wearable technology
  • iPhone app development


Address: 10 Ubi Cres, Singapore 408564

Tel: 9736 4441

BrandReach Online

Brandreach is a professional website Design company located in Singapore. They are famous and best in website development company and also creative website design and development agency in which they offer a diverse range of website development services and mobile apps development services that include:

  • Content management system
  • Web maintenance
  • Responsive websites
  • Search engine optimisation
  • E-commerce websites
  • EDM marketing
  • Sales and marketing consultation services

BrandReach also provides e-commerce solutions and website design services and they have a specific team of designing websites. The company has been voted as a low-cost website design company. It has also branches globally and provides a world-class solution to the clients in web designing and development. The company not only provides website development but also provides mobile application services; android application and iPhone application, having the best web developers, they can keep the latest website standards and having the projects done quickly, perfectly and finished on time.


Address: 5008 Ang Mo Kio Ave 5, #04-09, Singapore 569874

Tel: 8555 5423

Amar InfoTech

Amar InfoTech is a creative and effective website design company which  develops professional web design. Some other services infotech provides are:

  • Shopping cart web development
  • Travel web development
  • E-commerce web design Singapore

Amar InfoTech has some of the best website designers and they provide the client with all type of support from analyse to deployment that includes:

  • Best responsive web design
  • Magento theme design
  • WordPress theme design
  • Joomla theme design
  • Single page web development
  • IoT based web development
  • HTML5 + CSS3 development
  • Social media landing pages & development

For your business to grow, it is advisable to have specific and user friendly designs for users globally. In Singapore, there are a lot of web design agencies but only Amar InfoTech is one of the best and which facilitates you with important techniques and platforms regarding web designing also provides mobile application development, IoT web applications and much more.



Pixart is an established company based in Singapore that provides innovative web solutions and creative design services. These include the following:

  • Website design
  • Interactive web design
  • Collateral design
  • Portal design
  • Web-based applications
  • Web content services
  • Hosting services
  • Corporate identity creation
  • Content management systems (CMS)
  • E-commerce solutions

Through the growing range of business from NGOs TO SMEs the company has distinguished themselves through their sensitivity to the client’s creative preferences, timelines and budgets and their ability to develop a perfect website and making sure the website is functional. Pixart, having been founded by a group of a passionate like-minded web designer, web application developers, and also internet marketing professionals, it has strived in providing customers with the most state-of-the-art solutions.


Address: Oxley Bizhub, 73 Ubi Rd 1, #05-55, Singapore 408733

Tel: 6345 0906


OVOC is an award-winning web designer that offers affordable website design and development, SEO services, logo design, e-commerce websites, and online marketing.

Clients choose OVOC because they understand businesses of all sizes. OVOC is experienced in creating ground-breaking and high quality products. They like to keep their design simple and effective. These are some of the services offered at OVOC:

  • SEO-ready website
  • Visitor tracking and analysis
  • Unlimited web pages
  • Full online marketing-ready website
  • Fully DIY updatable CMS


Address: 1 Scotts Rd, #24-10 Shaw Centre, Singapore 228208

Tel: 6966 8786

APPZIA Technology

Appzia is one of the leading software companies in Singapore that provides a customised solutions. They provide clients with innovative inputs, provide sound digital strategies to help clients achieve their objectives.

Appiza was established in 2015 and has continued to thrive in developing great software. Also, the team is comprised of highly skilled individuals and every member has a wealth of knowledge in his/her chosen field from marketing, to design applications, to website development. They have diverse clientele from local businesses to international companies. Their services include:

  • Website design
  • Website development
  • E-commerce development
  • CMS development
  • Android development
  • Custom app development
  • Digital marketing
  • Game development


Address: 30 Cecil Street, 19-08 prudential Tower, Singapore 049712

Tel: 8652 6293


Webpuppies is a leading web development company in Singapore. Their in-house local designers and developers are specialised in providing 360-degree solutions.

The diverse services that Webpuppies offer include web design, web development, e-commerce platforms, EDMs, virtual reality immersion and much more.

Webpuppies have been in business from the year 2000 and also they have worked with notable big brands, SMEs, small scale businesses from creating HTML sites to developing games and creating large systems.

Some of the  services that they offer are:

  • System integration
  • Digital marketing
  • Inbound marketing
  • Cybersecurity solutions
  • Lead generation
  • CRM and ERP solutions


Address: 138 Robinson Rd, #22-01 Oxley Tower, Singapore 068906

Tel: 6741 1708

Web Studio

Web Studio designs innovative web sites that work flawlessly with the client’s brand image to promote their business.

They take great pride in designing websites ranging from personal, corporate or promotional that meet clients’ specific needs, reflect their branding and are commercially viable. They work from a basic static templates to a complete state-of-the-art customised website designs with animation. Their designs are . visually compelling that enhances their clients’ corporate identities, at the same time providing high conversion rates.


Address: 140 Paya Lebar Road, #06-26, AZ @ Paya Lebar, Singapore 409015

Tel: 6904 3751


Incepte was founded in the year 2005 as a print media powerhouse in Singapore that later established a digital marketing arm in 2010. At Incepte they thrive in offering only creative and effective solutions to their clients. Through their experience and quality work delivered to clients, they can work with MNCs, SMEs and more so government bodies.

They pride themselves as a complete digital media and event management that always their main goal is the clients’ satisfaction and the success of their business. They have helped numerous companies in achieving their main objective and satisfying them by delivering high quality and efficient work as needed.


Address: 57 Ubi Avenue 1 #03-02, Ubi Centre, Singapore  408936

Tel: 6513 8528


Appiloque professes to be accomplished specialists who help clients bring about conversions through the use of user-friendly UX and UI.

They work with a range of corporate websites, landing pages, micro-sites, or e-commerce stores which are trending in terms of look and feel and technology.

Appiloque designers have come up with a content management system that makes everything easier and hassle-free. The CMS system is also pre-installed with analytics tracking and conversion optimisation.


Address: 114 Lavender Street, #02-64, CT Hub 2, Singapore 338729

Tel: 3163 3403


SATASME is an accomplished web design and development company.  Their designers make the website easy to use and easy to navigate, giving them high marks reputation-wise in Singapore.

Their vast experience has enabled them to deliver mobile responsive, functionally intelligent solutions.

Their services include:

  • Customised software solutions
  • Mobile application development
  • Marketing web SEC
  • Email marketing
  • Graphic design
  • Photography and video productions
  • Social media marketing.


Top3 Media

Since 6 years ago Top3 Media has delivered websites that strike the perfect balance between functionality and aesthetics.

They also create responsive web designs which is important in Singapore which are very mobile-centric in their internet browsing habits. They also provide the service of reviewing client websites regularly and makes tweaks and competitive analysis to ensure you are up to date and on top of the game.

Other services that the company offers are:

  • E-commerce
  • Website revamp
  • Mobile sites
  • Web copywriting
  • Medibank


Address: 390 Havelock Rd, Singapore 169662

Tel: 6850 5195


Innomedia is one of the leading web design and Facebook marketing companies located in Singapore which offers reasonably priced marketing solutions. It was founded in the year 2012 and has helped many businesses to get more visibility online. With their hands-on experience on different projects and industries, Innomedia has acquired a solid understanding of web development, online marketing, and social media.

Innomedia’s main goal is helping small and medium-sized businesses in Singapore with offering them a robust and profitable website and effective online marketing strategies hence achieving their business goals like raising brand awareness, search engine visibility and increasing lead generation.

Services offered are:

  • Website design and development
  • Google Ads management (pay per click)
  • Facebook marketing/advertising
  • Search engine optimization


Address: 10 Science Park Rd, Singapore 117684

Tel: 6872 0828

Website Design Agency Singapore: The Top Contenders

In the course of doing business, there comes a time when you need the services of a website design agency in Singapore. However, web design in Singapore keeps on changing and the chances are that you will not know the best web design practices especially if you are designing the website yourself.

Besides that, it does not make economic sense to have in-house website design personnel. Hiring a website design agency in Singapore is not an easy process, since there are many factors to consider. Here are five mistakes to avoid when hiring a website designer in Singapore.

  • Lack of defined goals and objectives of the website design
  • Making a choice based on their design portfolio
  • Lacking a realistic timeline and budget
  • Failing to ask questions
  • Failing to ensure that you own the design and content

Web design goes hand in hand with web development and it is not strange to see a website design company in Singapore also providing web development.

In fact, it is better to hire an agency that doubles in both web design and web development. This allows for a harmonious integration of website functionality and the design. To help narrow down your options, we have reviewed the top contenders for the best website design agency in Singapore.

Top 13 Contenders for the Top Website Design Agency in Singapore

MST Digital Agency

MST is a full-service design agency that has worked with some of the biggest brands in the industry. They have branches in the US and in Russia, and in Singapore. Over the years, they have mastered the art of web design and have created one of the best service offerings of a digital agency in Singapore today.

Their services include web design and development, mobile development, social media marketing and management, and performance marketing. They provide these services to brands in various industries including Vostochny Bank, K+31 Clinic, Panasonic Eplaza, City Pulse, the Silver Rain app, Cheryomushki House, and more.

MST has talented and experienced website designers as well as innovative and good leadership, which makes them top contenders for the top website design agency in Singapore. Contact them in Singapore via email on You can also walk into their offices located at Anson Rd, #24-02, Fujixerox towers Singapore 079 907.

Visible One

This agency is made up of young and innovative creatives that are disrupting how website design, web development, and digital strategy can work for brands in Singapore. They are committed to assisting local companies build brands and help them to match the fast-changing pace of technology.

Visible One is a top website design agency in Singapore and their services include web development, responsive website design, CMS website design, UI/UX website design, custom website design, e-commerce development, creative, and photography, SSL certificates, and inbound marketing.

Some of their clients include IslandWake, Le Posh Wellness, Longchamp, Eagle Screw, Easy Connect, and more. You can contact them via phone on +65 6248 0838 for a free quotation or partnership opportunity. You can also visit their offices located on 24 Sin Ming Lane Midview City #07-93, Singapore 573970.


This is definitely a top contender for the best website design agency in Singapore seeing that their service portfolio is 70% web design. Lemonade is made up of a delivery and support team. They handle all their projects in-house by a team of experienced web developers and designers.

They also have a marketing team that optimises your website for maximum visibility in Singapore. Their focus is on web design website maintenance services, digital marketing services and WordPress training. With 15 years’ experience in the Singaporean market, they have served 500 clients to date and counting.

Some of their clients include the National University of Singapore, RVC International Pte Ltd, Shaw Preschool Singapore, Hwacheon Asia Pacific, Family Dental Clinic Singapore – Bukit Timah Dentist, the Irish Chamber of Commerce Singapore, Warren Golf & Country Clube, POLWEL Co-operative Society Ltd, and more.

You can contact Lemonade on +65 3158 3831 for a free quote. Better yet, you can walk into their offices located in 31 Woodlands Close, Woodlands Horizon, #04-02, Singapore 737855 to meet with the team and to get a free consultation.


This is another top contender for the best website design agency in Singapore for their creative leverage of technology in website design and experience in implementing innovative websites for Singapore businesses.

Pinata is a customer-oriented business, where their web designers seamlessly merge web design and technology to churn out bespoke web design services. Their main offering is website design and e-commerce development.

Some of their clients include Valuation School, Miss Fit, Mrs Mint Pte Ltd, Sultans of Shave, ling’s Delight, Hoya Surgical Optics, Media Tek Family, Ilya Diamonds, Song Fa Bak Kut, Helio X20, and more.

You can contact them for a quote or to book an appointment on +65 9797 1337. You can also visit their offices on 31A Hamilton Rd, Singapore 209200 to meet with the team and get a free consultation.

Sathya Technologies Pte Ltd

For 7 years, Sathya Technologies Pte Ltd has been serving the Singaporean community with excellent website design across a variety of industries. They also offer services such as email solutions, web hosting, SSL certificates, domain registration and more.

The Team at Sathya Technologies includes innovative artisans, experienced brand strategists, and creative web designers, and they are gunning to be a top website design agency in Singapore. Their clients include Venus, Rasi Mom & Baby, Jayam Engineering Constructions, ARC Builders, VTC Print Identity, and more.

For more information about Sathya Technologies, call +65 9122 4161. You can also walk into their offices at 1004 Toa Payoh North, #03-06 Singapore – 318995 to meet with the team and get a free consultation.


Since 2009, Webcada has worked hard to be a top contender for the best website design agency in Singapore. Their service delivery is governed by the desire to deliver quality web design and development complete with tools that businesses can use to achieve better visibility.

Their services include SEO, Web design, email marketing and hosting, CMS site development, content management, and inbound marketing. They have worked with brands of all sizes in Singapore including VOL-TA, The Paper Bunny, The Stage Walk, Just Stand Still, Anti Clock Wise, Baker’s Brew Studio, and more.

If you are interested in their services, call them on +65 6334 3168. You can also meet with the Webcada team at their offices located on 22 Sin Ming Lane #06-76 Midview City, Singapore – 573969 for a free consultation.


This is an all-inclusive media company, production house and website design agency in Singapore that specializes in offering high quality website design and development, graphic design, mobile apps, and corporate identity design. Their service portfolio also includes Facebook application design, blog design, UI design, company logo design and more.

Their dedication to quality and support has seen them attract a variety of clients including Son Heng Interiors, Advancer Global Security Integrations, Obbio Concept, Franklin Offshore International, iMath Asia, Investment Capital Partner, Premium Autocare Centre, Packerman, the Chiropractic Association Singapore, and more. 

You can contact RippleWerkz on +65 6296 2426 / 6538 1495 / +65 8533 0544 to request for a quote. Their Singaporean office is on 21 Cavan Road, Singapore 209852 where you can meet with the team for a free consultation.

Web Designer

It is one of the most experienced agencies in Singapore and it is at the forefront of the digital revolution in Singapore through design. They have people from different cultures and backgrounds who share a passion for website design in Singapore.

Web Designer has a variety of services including web design and development, mobile application development, online marketing, print design, website copywriting, Facebook and blog management, folder design, press releases and more. 

Web Designer is a certified Google Partner, an SAP Member, part of American Express, and Magento. With such qualifications, they are definitely a top contender for the best website design agency in Singapore. Their clients include The Audacious Cakery, The RosyCheeked Kids, COTP Coffee Bar, Societe Canteen, STYLSMITH, and more.

You can contact Web Designer on +65 6715 9740 for a free quotation. You could also meet with the team, for a consultation at their offices located at 390 Havelock Rd, #08-01 King’s Centre, Singapore – 169662.

HOOPSTUDIO Technologies

This is an award-winning integrated digital studio and website design agency in Singapore. It creates, delivers, and amplifies the digital presence of their clients. Their experience in design allows them to assist their clients in presenting a professional presence to the market place.

Their services include web design and web development, product photography, logo and name card design, website hosting, and web application testing. HOOPSTUDIO Technologies has served over 300 clients from Singapore and in the region.

Their clients include Minkai Construction, VRLab Singapore, Changi Village Bakery, Good Class Bungalows, and more. If you are interested in their products, contact them on +65 8811 5238 / 9760 4207. You can also walk into their offices located at 90 Goodman Rd, Goodman Arts Centre, Block O, #02-65, Singapore – 439053 for a consultation.


This is a radically different type of website design agency in Singapore that focuses on developing effective and innovative solutions to enhance their client’s business. They have been in Singapore since 2007, and are driven by an entrepreneurial spirit to help small and established brands set up unique and appealing websites.

Their services include web development and design, Google Analytics and website optimization, CMS design, email hosting, mobile app development, and more. They have a variety of clients including Paint Frost, Avatar Partners, the Tourism Council of Bhutan, Druk Asia Private Limited and more. 

For more information on their services, call ebizity on +65 9338 9989. You can also walk into their offices on 60 Albert Street, #12-05, Singapore – 189969. However, they have other branches in Australia, Indonesia, and in Bhutan.

Alpha Web

This web design and web development company in Singapore specializes in e-commerce, CMS, and responsive website design and development. They have provided these services to businesses in a variety of industries including hospitality, education, health care, engineering, transport, non-profit, e-commerce and more.

Their services include website design and development, website redesign and revamping, e-commerce website design, CMS website design, and website maintenance. Some of their clients include OGI Singapore Pte Ltd, SYNTAX, TIMESPA, Happy Coast Kids, Alentasia Pte Ltd, Deer Gorgeous, Travelqool, and more.

You too can this top website design agency in Singapore by calling +65 8285 9522 or you can visit the Alpha Web offices on 50 Chin Swee Rd, #09-04 Thong Chai Building, Singapore – 169874 for a consultation and quote.

Mukti Studios

This is a digital media agency in Singapore with an intricate process of delivering unique website design services. This includes discovery and analysis, concept and design, development, testing, and delivery,. And this makes them a top contender for the top website design agency in Singapore.

Their services include website design and development, video production, motion graphics, branding and printing, web hosting, web and TV presentation, product photography, and e-learning solutions, Shopify development online marketing.

Mukit Studios has worked with clients from over ten countries including LeCalla, Himpackwell, Frau Verona, and more. You can reach them on +65 8433 4500. You can also visit their office on Tanjong Katong Road, Singapore. 

Expat Web Solutions

This is another digital agency competing to be a top website design agency in Singapore. They specialise in offering bespoke website design services to both individuals and businesses. For the past 15 years, Expat Web Solutions have been helping small business get an online presence and reach more customers.

They focus on offering two major solutions, website design and e-commerce website development and design. Their clients include WITS Singapore, Garden Screens Company, Lil Jewelry, Nics Golf, Whiteboard animation Singapore, White and Black Trading, Josie Chen, InZone5, and more. Contact them on +65 9716 3384 or visit their office at 390 Laurel Wood Ave, Singapore – 275978.

Now You Know Who The Top Web Designers Are, Now What

These are the top web designers in Singapore. There may be others that can come close, but we considered those that offer web design and complementary services. If you are looking around for a web designer drop them an email or call them for a quote on their services.

Designing a business website may not be easy as some people may think. Since today’s trends in websites require a wide variety of different methods to create a successful website, Singapore business owners should make sure that they employ the best web designers in their local areas. Choosing the best service provider can be challenging. However, when you are familiar with what to look for, you can make an informed and profitable decision for your company and its needs.

This is one of the main reasons why business owners in Singapore should consider several different factors before they select a web design company. Some of the most essential include a web design company that possesses the following characteristics: many years of active experience in creating different types of innovative web designs, a commitment to providing excellence in whatever services that the company offers and a portfolio that shows what the web designers can do for you and your company in any given business situation.

top website designers in Singapore

How to Choose the Right Web Design Company

Adapting to the various technological advancements in the world is something that businesses often have to do. The late 2000s came with a sharp increase in internet penetration rate in Singapore that forced companies to modify their strategy. Many companies figured that the best way they could relate to the people online was by creating a website.

Some companies made the shift remarkably while others did not put much thought into their websites and ended up with expensive and pointless sites that did not help their overall business strategy. This paradigm shift marked the first significant move in the buyer-seller relationship that has continued to inform business decisions.

Nowadays, the power is literally in the hands of the buyer. Clients can buy products from companies through their phones and are not afraid to shift their loyalty if the company they are dealing with currently does not meet their needs. Top on this list of needs is an excellent website that they can easily navigate.

There is evidence to support this claim; 67% of users will leave your website if they are having trouble navigating it, 79% of people admit they are less likely to return if they have trouble with a site’s performance, and 44% would pass on information to their friend if they have had an unsatisfactory experience buying something from your website.

The stakes are very high when it comes to website design. You need to do it right the first time or hire a website design company to do it for you. Companies that already have a site need not worry as they can also employ such companies to redesign the site for them. They can pass off the website redesign as part of a rebranding process; company rebrands generally pique the interest of users.

Here is a video tutorial on how to select a web designer in Singapore:

You can use the following guidelines to select the best website design agency in the market:

Visit the Agency’s Website

The agency’s website is their main selling point. It is an indication that they can do a fantastic job for you if you hire them. There are several things you can check on their website to confirm this.

First, the load speed. 40% of users will close a tab if the site takes more than three seconds to load. This speed is even more crucial if they are using a phone as their attention span is typically lower. Therefore, the agency’s site has to load fast.

Second, the images used on the site. High-resolution images create a more delightful experience for users. It gives them a well-needed break from the block of text on the site and enhances the aesthetic appeal of the site. Stock photos and low-quality images, on the other hand, communicate inauthenticity and shoddiness.

Third, the ease of navigation and how quickly you find information. The most crucial information should be on the homepage. It should also be easy to find other pertinent information. A site with a lot of content should make use of the search functionality.

Lastly, the colour scheme used on the website should appeal to the senses. A great first impression is critical if you are going to ensure that users stay on the site long enough to buy something or engage with the content. An excellent site is one that embraces white space, uses different colours on the call-to-action buttons, and uses a font colour that contrasts the background colour.

Look at their portfolio page

While looking at the agency’s site is an excellent first step, it may not always give you all the information you need to know. However, going through their previous work will.

Many agencies endeavour to show that they are more than capable of handling any project. As such, they have a dedicated portfolio page on their website. You might even find short testimonials from business owners that commissioned the sites on this page. It is critical that websites have this page since it shows their commitment to transparency.

You can also go through their portfolio page to see if the agency has worked with companies like yours before. For example, if you are an e-commerce website, you need to know that the agency can design a site that can handle a significant number of people without any downtime.

Check out the complete list of services they provide

Nowadays, it is difficult to find companies that focus only on website design. This is because website design is just the first step of developing an online presence. Agencies usually provide other digital marketing services such as search engine optimisation (SEO), search engine marketing (SEM), social media marketing (SMM), and online reputation management (ORM). 

SEO is crucial if you want to make your site competitive from the get-go. Adopting excellent SEO practices enables you to drive organic traffic to your website as users will be able to find the site on the first page of Google. A whopping 75% of people never go past the first page.

Therefore, you may not need the other services immediately, but SEO is required from the start. Some companies provide SEO services for free as a way of incentivising people to take up their web designing services while others charge extra because they offer this service.

There are also other agencies that will give you a discount on the above services if you choose them as your web design partner. Always look for this information before selecting an agency.

Get their pricing

Some agencies give web design and the above services as one package while others provide them as separate services. Others understand the need for SEO and offer web design together with SEO as one package. This affects how they price their services.

You need to know exactly what you are paying for so that you choose the services that you need. For example, you may not need ORM from the jump, but it is a vital service that you may need down the road when your business is involved in a controversy.

You will need to contact the different agencies to get their pricing as most of them do not publish it online. The conversation about pricing should also include any hidden costs that the agency might have.

Ask about the use of a content management system (CMS)

Marketers are right: content is king. One of the best ways of turning leads into sales is by producing content for your site. This content educates users about your products and also gives you the chance to display your expertise in a subject matter.

Incorporating a CMS to a website enables you to post as much content as possible on your site. There are a variety of content management systems in the market. WordPress, Drupal, and Joomla are commonly used when you want to set up a blog feature on your website while Magento and PrestaShop are widely used on e-commerce sites.

A good web design agency is one that is familiar with one or all of these systems. An agency that insists on a static HTML website will make you lag.

Responsive design

91% of Singaporeans use smartphones to access the internet, 71% uses laptops/desktops while 42% use tablets. You need to account for all of these when designing your website.

You can do this by requesting for a responsive design. Such a design will give your website a flexible layout that adjusts according to the user’s screen size. This ensures that the texts are legible and the images are clear even when a user is using a smartphone with an incredibly small screen.

The number of people using smartphones to access the internet is rising steadily. Ignoring these users can be a company’s undoing.

Test their knowledge of your company

An agency that wants to design a website for you should know intricate details of your business. They should know your target audience, your competitors, and your unique factor. Knowing all these helps these agencies design a more tailored website.

For example, if your business sells high-end products to men, then the agency knows that black is a good colour choice for the site. Pink or purple is a superb choice if your company sells women’s products.

The knowledge of your competitors will enable the agency to know which designs they need to stay away from so that your business is not labeled a copycat. Accusations of copying a competitor have been rampant in recent times and have seen some of the biggest companies pay huge amounts of money to settle legal problems.

The unique factor, on the other hand, is the company’s major selling point. An agency needs to know this so that they can place that information conspicuously on the homepage.

Latest design trends

The web design world is not rigid or slow. Discoveries are regularly made and incorporated into websites to give them a fresh look and feel.

The best agencies keep up with these trends. They know which trends will merge perfectly with the design of your website and which ones should not be used.

The best way to determine if they are familiar with the latest design trends is by visiting their website. Check if they have used these trends and how it has merged with the overall design. You can also check the sites in their portfolio.

Ask about the availability of the contact person

Many agencies typically brainstorm a project as a team to come up with ideas that will make your website unique. However, the design work is usually left to two or three people in the agency. This is certainly not a bad thing, and many agencies do it.

You will need to have direct contact with the person handling the project in such a situation. Many a time, people forget to tell a web design agency all the features they want on their website when they first have their meeting. The contact number of the project handler can help you to correct this.

You may also want to receive progress reports from the agency so that you can better plan your business objectives. The availability of the contact person is thus very crucial. Agencies typically give out the phone number, email, and Skype of the contact person.

However, not all of them keep the communication lines open. Asking this during the first meeting ensures that you are on the same page throughout the entire project.

Customer support after the end of the project

Many businesses like to run promotions and giveaways to improve the brand’s image and increase engagement with clients. Some of these campaigns are so successful that the site crashes due to the unprecedented number of people visiting the site.

This issue needs to be fixed almost immediately. A customer support line that is active for 24 hours a day makes this possible as the designers can be quickly alerted to the issue.

Therefore, choose an agency that promises support after the end of the project. Remember to ask if the support is 24/7.

Updates to the website

Businesses usually discover features they need to add to their website only when they start running it. Some functions are vital and need to be added immediately while others can wait until a later time. Other times updates need to be done because the current features are outdated.

Knowing that an agency can respond quickly to an update request is crucial. You need to know that the operations of your business will not be affected because of the unavailability of the agency.

Therefore, make sure that you ask this question. The best agencies respond by telling you that they usually pair up the company with the designers who worked on the site the first time.

You should also ask if the agency will provide training for your employees who will be updating content to the website using the CMS. Updating the content on your site can be a daily process; you need to have in-house people who can do that.

It is also important to establish an open line of communication with the designer right from the outset. You want to be sure that the project is set out for success — and come what may, there’s only room for making the project work.

Should I Hire a Web Designer or Outsource the Service?

Not so sure whether to hire a full-time developer or outsource the service to an agency?

We’ll try to walk you through the advantages and drawbacks of each option.

As a small or mid-sized entrepreneur, you already have too much on your plate. You have the core elements of your day-to-day business operations to take care of. You have to make clear business decisions, formulate business strategies, and figure out how to optimize your profits and maximise returns.

Why should you Outsource your Web Design Projects?

As a shrewd business person, you understand the cost that comes with making the wrong decision. It’s either you end up spending more or not seeing any return in your investment.

What you decide on will always vary depending on so many factors.

You have to weigh the cost, efficiency, accountability, time, and your own capacity or that of your team to handle the project.

What an Outsourced Web design Agency Offers:

Experience and Expert Support

An established agency will most certainly have a whole group of different talents to work on your web design project.

Here’re the key roles that you’ll be working with:

  • Marketing Guru: A marketing guru will supervise your web design project, bringing to the table tons of experience and digital expertise.

They’ll be responsible for defining your audience personas and help you devise a way to measure your online success.

Their experience allows them to make near accurate projections of where you’re likely to be after a few years. It allows them to take your company’s revenue and growth goals, and predict how many visitors you’ll be attracting or the number of leads you need to be targeting to achieve your goals.

In other words, they’re equipped with the right knowledge and skillset to break down your goals and formulate a plan on how to achieve them.

  • A Rockstar Web designer: Web designing isn’t the same as print design.

For web designing, you have to fully understand your audience personas and how they interact with the web to pull it off.

Even more important is for your website to be designed with conversion in mind. You have to figure out how to best convert your target audience into customers, regardless of where they’re in the buyer’s journey.

Suffice it to say it take a lot of experience and technical expertise to pull this off, and only a Rockstar web designer understands the undercurrents of it.

  • Project Managers: To consolidate everyone’s contribution, and watch over the budget and timeline, and keeping all the other stakeholders in line, your project needs a manager.

You need someone that won’t hesitate to push back on leadership when your team starts to slug off or loses focus.

In other words, a project manager is responsible for ensuring your project comes off exactly as you envisioned, nothing less.

  • Talented Web developer: Outsourcing web design also means you get to enjoy the contribution of talented web developers.

This is someone with a deeper understanding of web efficiency.

They’re also aware of what’s latest in the world of web development, not forgetting their familiarity with the industry best practises, code standards, and accessibility requirements.

That’s just but a small section of the talents that will be working on your project. A good agency will also have a talented pool of copywriters, analysts, graphic designers, and so on.


All these professionals guarantee efficiency. Their accumulated expertise and experience work to ensure that nothing is left to chance.

Their expertise allows them to respond to your web design needs more efficiently, while their experience makes sure they’re following the industry’s best practises.

This will ensure your website is both modern and designed to the best of industry standards.

Remember, achieving the same level of efficiency might not be possible with an inhouse team or freelancer.


Relying on your in-house team or the services of a freelancer only works to ensure that your project is brought to completion. They derive their jollies from completing projects.

But an agency goes a step further.

First, they understand that their success is hinged to your success. They win when you win, and lose whenever they fail to help you win.

They don’t regard themselves as vendors, but as your strategic partners in this. A good agency will be demonstrating a sense of responsibility. They’ll advise you accordingly, even if it means losing business on their part.

The only drawback, and which may push you to look the other way, is the price they charge.

There’s no denying that outsourcing a web design firm is an expensive undertaking. However, if you’re in a position to hire one, then start looking at it as an investment rather than an expense.

And while at it, never forget the fact that a well-designed website has the potential to make you more money.

What Is the Difference Between Web Design and Web Development?

Based on the search queries Singaporeans are using, it’s easy to tell that people are using web design and web development interchangeably.

But fundamentally, these two terms refer to two entirely different aspects of the web designing process, each of which requires a unique skill set.

So why is it important to know the difference when outsourcing your web design services to an agency?

Read on for some clarity on why this is so:

Web design and Development in a nutshell

In essence, web design is an all-encompassing term for a website’s usability and aesthetics. Its key components are UX and UI, where the former focuses on usability, and the latter focuses on its aesthetics.

Web designers employ a long list of tools, among them is Adobe Photoshop, which they use to create the visual elements of a website.

Web developers, on the other hand, are responsible for taking a web design and transforming it into a fully functional website. They’re responsible for giving the static website design life by hard coding it using various programming languages, including HTML, CSS, PHP, JavaScript, and a long list of other languages.

The work of a web designer begins by looking at the key objectives of a client. What does the client what to achieve through the site?

A Closer Look at Web Design

They’ll then move to Information Architecture (IA), where they’ll be setting up the website’s information hierarchy. This stage of web design acts as a guide on how the entire process will be handled.

This will be followed by the web designer creating wireframes, before finally moving to the designing bit of it.

For this last stage, the web designer will be goaded by a series of basic principles, all of which works to ensure that they’re able to create an aesthetically pleasing layout that offers an excellent user experience.

A Closer Look at Web Development

Also referred to as programmers or coders, web developers are tasked with the role of taking the design created and turning it into a fully functional website, as well as mobile or web application.

To understand this, think of web design as a non-interactive picture of the website that you wish to create. What web developers do is take the picture and break it down into its key component. They’ll then use HTML, CSS and other key programming languages such as JavaScript, PHP, Ruby, and so on to develop these components.

Some developers may choose to use a Content Management System (CMS) such as WordPress or Joomla to streamline the development process and give the client an easy option to run and manage their websites.

What’s a Creative Agency?

There has been much speculation about creative agencies and what it is that they do. Some people even doubt their purpose or if they have anything valuable to offer.

But essentially, a creative agency is involved with selling creative services, ranging from website design, website development, video production, film ads, digital marketing, branding, online reputation management (ORM), and so on.

It’s an all-inclusive marketing firm that looks at everything holistically and more creatively to offer solutions that you can count on.

Their approach is more strategical and less tactical as with web design and development agencies.

The work of a creative agency begins with coming up with strategies and concepts that help brands.

Should You Hire a Web Designer, Web Developer, or a Creative Agency?

Given the three options – hiring a web designer, web developer, or creative agency—who should it be?

Well, a web designer isn’t capable of handing you a fully developed web project. The same goes for a web developer.

The two need each other. A web designer needs to set up the basic structure of your website and put your ideas and all the information you provide into perspective through Information Architecture.

They’ll then make a wireframe before designing a prototype, which acts as a pictorial representation of your website.

It’s then that they’ll hand the job over to a web developer, who’ll turn it into a fully functional website that you’ll be using.

In other words, a web designer can’t work without a web developer – and that’s because they have no expertise to bring their design to life.

It’s the same story for a web developer. With a web designer, the developer won’t be able to develop anything – and that’s because they have no web design to work on.

A web developer who dives into developing your website without paying any attention to the input of a web designer isn’t capable of developing a site that’s aesthetically pleasing to look at and at the same time, offers terrific user experience.

Assuming you’re creating a website from the ground up, here’s a list of things that you’ll need, as well as who you’ll need to hire:







What Your Website Needs








Who to hire for this








When looking for someone to create an information hierarchy of all the ideas that you have through IA. The person also has to work on your buyers’ personas and find a way to organise all this information into a hierarchy system.








A Web designer (a UX designer to be more specific)








Some to help you understand how users will be interacting with your website








A web designer (a UX Designer to be more precise)








Someone to help you figure out if the functionality you’re thinking of is achievable in the first place








A Web Developer (a back-end developer to be more precise)









Someone to help you decide on your colour scheme or choose a colour pellet for your design








A web designer (a UI designer to be more precise)








Someone to help you decide on the fonts you use








A web designer (a UI designer to be more exact)








Someone to help you decide on how your home page will look like








A web designer (a UI designer to be more specific)








Someone to help you build a website from a design that you have or which a web designer handed to you








A Web developer (you might need both a front-end developer and backend developer for this, depending on the functionality of the website.








Someone to explain to you the difference between building your site on a CMS or on pure HTML








A Developer (any should do)


Now assuming you already have an existing website that you’re looking to improve on.







Your existing website needs:








Who to hire for this?








To switch your website from one CMS to another or from pure HTML to a CMS and vice versa








A Web developer (You need a full-stack developer for this).








Help you Rebrand Your Website








You need a web designer first, and after they’re done re-designing everything, you need to present the design to a front-end web developer to code it to life








Fix a broken functionality or bug








A web developer (back-end developer to be more precise








Add new graphics to your website








A web designer (UI designer to be more exact)








Fix a redirect or link problem on your website








A web developer (any should do)








Teach you on how to use your CMS








A web developer








Help sort out server issues








A Web developer


As you can see, you need both a web designer and developer to create your web project.

We’ve separated the list into barrels, but that’s not to say that you need to hire two separate agencies for your web project.

A better approach would be to hire an agency that offers both services. You want an agency that does both web design and development.

But there’s something even better – and that’s hiring a creative agency, which handles everything from a strategic standpoint.

They look at everything holistically – starting with your ideas and goals, and then plan everything in advance by factoring in the marketing bit of it, as well.

So besides making sure that your website looks pleasingly good and functions properly, they’ll also ensure that it aligns with your business goals and everything else.

They’ll also advise you on how to best market your website and make the most out of it.

So, given the three options, it will be best if you picked a creative agency instead of choosing an agency that only leans on one side.

What Customer Journey Should You Expect when you Hire a Web Design Agency in Singapore?

As a business owner who’s just hired a web design agency in Singapore, here is the general step of the customers’ journey:

  • Research, Goal, and Planning

Before developing your website or redesigning it, a good web design agency will first try to understand your business and the goals you have. They’ll invest their time in understanding your requirements and everything else that you’d like to be included in the site.

Everything has to be planned for – starting with the layout you use, to the type of content or messages that you’ll be using and posting.

They’ll examine your competitors, target audience, and brand positioning in your target market. They’ll make sure that your website responds to your customers’ needs in a way that they can easily relate with and have an easy way of understanding.

  • Sitemap

After gleaning for all this information, the next thing they’ll do is organise it all in a sitemap. A site map operates a lot like an organisation chart for systematising all your web content.

It’s what web designers use to organise information and arrange it such that your target audience can easily understand it.

A site map tries to clear confusion and logically organise everything in such a way that your users will have an easy time intuitively figuring out your site.

  • Wireframes

A site map organises the information of your entire website. Wireframes organise it at the page level. They’re like the blueprint that determines where you place your content on your website.

Wireframes are loosely created, and can’t, therefore, be regarded as blueprints per se (considering blueprint are to be strictly followed).

And while wireframes show all the content that’s to be included on a site, they don’t exactly show the actual position of this content and the size of items.

  • Design

A website’s design is fashioned from wireframes. In most cases, the design of a site is selected based on the requirements that a client has.

It can also vary depending on the identity of your brand. It doesn’t matter if you’re building a new site from scratch or redesigning an old one, an innovative web designer can help you build a strong brand identity and inimitable online presence.

  • Web Development

This is the last stage of the designing process. After you approve a design, the project will then be handed to a web developer who’ll begin coding it.

Now, if the design was made on photoshop or any other similar tool, the site will be developed using HTML and CSS.

However, if the site appears to be more focused on content, the developer may suggest that you develop it on WordPress instead.


Popular Types of Websites and the Cost of Designing them

The internet is vast, housing all kinds of websites – and they’re all competing for the attention of online users.

So, the first secret to winning it big online is setting up an outstanding web presence. It starts with the website you create, before narrowing down to specifics – what experience or emotions does it evoke in the people that interact with it?

It’s chiefly about branding and making your website represent the best version of you or your business online.

It’s, however, helpful to remember that not all websites are the same. There are more than a dozen different website categories, where each category strives to accomplish different things.

Meaning, after you make up your mind and decide to go ahead and create a website for your business or brand, the next thing you want to do is figure out what type of website you wish to create.

That should be the basis of the research that you do. It’s through knowing this that you’ll be able to break down your goals and start attracting more ideas on how to go about it. Plus, this allows you to dig in for examples of websites that you can use to draw your inspiration from, and make necessary calibrations to the ideas you have.

There are more than a dozen different types of websites. Some of these categories may overlap, but essentially each category has a set of goals and niche-specific practises that define it and make all the difference.

We encourage you to go through the list and decide where your website falls.

Ecommerce Website

Ecommerce is one of the most profitable types of website out there, thanks to its marketing nature.

It has a simple business model. Buyers and sellers meet online and transact. So, while creating the websites, you have to think about all the things that might come in handy during the transaction or help to facilitate it.

For instance, your website must have an ordering system, shopping cart, payment gateway, and shipping information or details.

Essentially, an ecommerce website contains the product zone, sales pitch zone, and customer check-in and check-out process.

What’s Required of a Web Agency to Build an Ecommerce Website?

Choosing a qualified web design agency to build you a fully functional ecommerce website is not easy. A lot could go wrong, and to avoid making a decision that you may live to regret, we suggest you crosscheck the following key requirements in the web development agency that you hire:

  • Ecommerce Experience

There’s a huge difference between creating an ecommerce website and creating any other type of website. Just because an agency has experience with designing websites, that doesn’t mean that they have the technical capacity to design an ecommerce website as well.

While a standard website is meant to showcase your business information, an ecommerce website allows customers to interact with your business on a deeper scale. When customers make a purchase, add it to a cart or their wish list, before proceeding to checkout, what they’re doing is feeding information into the website and waiting for a response.

Only a person with ecommerce expertise has the experience and skillset to understand the undercurrents of an ecommerce website.

For this, you might want to look for a developer with an established history of building fully-functional, intuitive, and secure ecommerce solutions.

  • Style and Aesthetics

Your web developer must be able to design your website as per your specifications and business needs. There should be consistency in the layout, trademark styles, and the emotions it evokes.

It must communicate your values and bring out your imagination without cutting anything short.

For this, you want to ensure the company you hire has the technical capacity and expertise to tie up everything with your aesthetic preference and bring it out exactly, if not better.

  • Check Reviews

After you find a web design agency whose expertise and portfolio sell them as the best fit, then the next thing you might want to do is run a series of researches. Go through the customer review section and check what past clients have to say about them.

A better approach would be to search for these reviews on a third-party website. If someone had a nasty experience with the company, there’s a fair chance you’ll stumble across a review that runs the full story.

  • Maintenance and Ownership

It’s a common mistake to overlook this one critical element when hiring a web developer. You want to begin by finding out who will be maintaining or owning the website after it’s created.

Failure to follow on this might land you in big trouble with the company you hire.

A company that offers low rates will have an easy time winning you over. But then again, there’s the risk of having to pay them every time you run an update.

When a site retains ownership, that means you’re at their mercy. There’s no way you’re making major changes to your website without getting their approval first. And things may take a nasty turn from there when you decide to transfer the project to another developer.

For this, you want to ensure that the WebHost and domain names are all registered under your name to be on the safe side. Let the company handle the development bit of it, as you handle the rest.

A better approach would be to buy the WebHost and domain name on your own and reach out to the company, asking them to design and develop the site – nothing else, unless you also want them to help you with marketing it.

The Cost of Hiring an Ecommerce Developer in Singapore

Creating an ecommerce store is an expensive undertaking. Depending on the nature of ecommerce store you’re building, its features, and the number of products that you plan on listing, the cost of designing an ecommerce store can range anywhere between $S5, 000 and S$50, 000.

This is costly, even so, when you consider that you have to hire a professional photographer to help you take photos of hundreds of products on a white background. The web builder will then have to take hold of product content and help you upload them, one-by-one, for every single one of the products.

Some developers will be charging you a listing fee of S$20 to S$30 per product. So, assuming you’re listing 100 products, that amounts to an extra S$2, 000 to S$3, 000.

Is DIY A Viable Option for an Ecommerce Store?

We’re well aware of platforms such as Shopify that do almost everything for you. But unless you have experience working with the platform, you’ll be required to hire someone to help you set up the site.

You’re also not exempted from hiring a photographer and the rest. Now take that, coupled with the fact that you have to pay them a minimum of $29 every month to continue using their services, with an additional $3 to $3.6 for processing payments, and you’ll realise that it isn’t exactly free or cheap.

Corporate Website

A corporate website displays company information to the public. It’s also a great way for the company to display its products, portfolio, and services to its prospects.

The company may also use it as a platform for updating their customers on new services, product changes, and the progress they’re making.

Every business in Singapore needs at least a standard website to appear credible and professional. You don’t necessarily need to sell through a corporate website unless you want to. Essentially, a corporate website is meant to display your company information and contact details just in case any of your prospects decide to reach out to you.

How to Choose the Right Corporate Web Design Agency in Singapore?

The corporate web design agency you choose will have a great impact on the outcome of your marketing campaign.

For this, you must make sure that you’re choosing the right agency, best suited for your marketing objectives.

Here are the guidelines to help you choose the right agency in Singapore for your Corporate Website

  • Establish Your Goals

Before you go ahead and choose an agency, you have first to lay down the goals you have. What does your company hope to achieve with all this?

It’s at this point that you also want to come up with all the reasons you think a corporate website may help you achieve your goals.

It’s after you’ve identified the goals that you’ll be able to come up with valuable insights on how to create a site that will be helping you achieve these goals.

  • Find a Corporate Design Firm that fits Your Working Style

Hiring a corporate design firm is not a one-time activity. You’re instead hiring an agency that you can grow with, and which you’ll be working with every step of the way to better your online presence.

After the initial phase of designing the website, you want the agency to also help you with monitoring, analysing, and adjusting your website for even better online results.

And as you’re soon to realise, as your business grows, so are the needs of your website. Essentially, you’re not just looking for an agency, but one that you can establish a long-lasting business relationship with.

  • Go through their track record and review it

Simple logic also demands that you take a few minutes to go through the company’s portfolio and get a sense of its work.

However, there are certain key aspects of a great design that you may not be able to tell by just looking at the website. For this, make a point to reach out to the company and ask them about the specifics of the projects. Find out how the company’s effort translated into specific benefits for the client.

It’s by understanding this that you’ll also be able to understand what the firm can potentially do for you.

  • Find Out About the Other Services they Offer

A good agency will have a series of other value-added services that they offer. You’re not just interested in an agency to design you a website and leave at that. A good agency should be able to help you out with promotion, newsletter or email campaign, PPC management, and so on.

You also want to make sure that they do provide corporate website and software development, essentially for a growing business.

Understanding their core specialities will help you determine the best corporate web development and design firm for your web project.

How Much Does It Cost to Design a Corporate Website in Singapore?

The cost of designing a corporate website in Singapore varies from firm to firm. But generally, the cost can range from S$2, 000 to S$100, 000 depending on several factors such as the number of pages that you wish to create, style of design, copywriting services offered, SEO placement, Database Integration, eCommerce Functionality, CMS choice, and responsiveness.

The more features and functionality you demand your corporate website, the higher the cost of designing it.

Is Do-it-Yourself a Viable Option for Creating a Corporate Website?

Times have changed. Web designing is no longer what it used to be five years ago.

What I mean is that you don’t necessarily need to create a website from scratch unless you have reasons to.

Where you’re creating a simple corporate website with nothing technical or without complex features, then you can easily take advantage of the hundreds of corporate templates and designs for your own website.

With a platform such as WordPress, this should cost you about $S100 (the costing for purchasing hosting, domain name, and theme).

You also have the option of using Wix, Squarespace, and to design the website.

But where you wish to see your website designed professionally, according to modern standards and design trends, then hiring a corporate web development agency may be a better option.

On the upside, you’ll be saving tons of money by designing your own website. On the downside, though, you can only do so much in terms of functionality with this option.

Plus, good designing requires that you understand some little bit of coding, at least, laced with good graphic designing skills. Without this recipe, there’s no way you’re pulling together a great, straight-out-of-the-box design.

If you have the time to educate yourself around this area, then designing your own corporate website is a viable option, provided you have the time and patience for it.

Branding website

A branding website isn’t exactly a type of website, but a goal or one quality of good design. However, there are a few instances when you may just want to create a website for branding purposes only.

That’s when you want to set up a business that talks about your brand and all the things it represents. It’s also a good way to keep your customers and offer news one a platform that they can use to know more about your business or how to connect with you.

So, how’s a branding website created?

  • With the Right Colour Scheme

Colours are of the essence when creating a branding website. They can evoke emotions and connect directly to your visitors’ subconscious.

For example, colour green makes you think of the environment and health, which can go a long way into evoking a sense of calmness in the people that interact with your site.

Black is a good colour when you want to portray the image of seriousness, while orange is the colour that represents the youthful energy. It’s also the colour you choose when you want to adopt a playful tone and make your brand communicate a fun message.

So, depending on what you wish to achieve with your brand, you might want to research on the colour that you choose and blend them correctly.

  • Inject Some Personality

Online users prefer brands that have a human-like personality to connect with. And that’s because they want to connect with it and be able to interact with it in a personable way.

Creating a personable aura around your brand can also go a long way to create a sense of familiarity around it. Whenever someone sees your logo, trademark, tagline or message, it should remind them of your business.

  • Keep the Design Consistent

The colour scheme, layout, typography, trademark, and everything else should be consistent on all the platforms you’re involved with.

Everything about your business should be uniform and with similar graphics and colour scheme.

  • Display Your Logo Correctly

Your logo must be clear for everyone to see and understand it.

You can start by being creative about it. Choose the best logo to represent your business and all you stand for.

Hire an experienced and professional logo designer to help you bring the design out. And when you finally post it on your website, make sure it’s where everyone can see.

A good suggestion would be to post it on the upper left side corner of your website. Also, make sure the logo is big enough to be clearly seen without straining the eye.

What’s the Cost of Designing a Branding Website in Singapore?

The cost of designing a branding website will also vary depending on several factors – functionality, style, number of pages, and the amount of copywriting required.

But typically, the cost of designing a professionally done branding website ranges from S$5, 000 to S$20, 000.

Other Types of websites

Here’s a list of the other types of websites, in quick mentions:

Entertainment Websites

This category encompasses all websites that offer entertainment value. They include humour sites such as Buzzfeed or webcomics such as xkcd.


These sites showcase your past work in the hopes of winning more clients. You simply list up a sample of your past work, such that when someone asks you for them, all you can do is send them the link.

Media Websites

These are dedicated to collecting news, gossips, or general stories. They include newspapers and magazines.

Brochure Website

If you need a corporate or business website, and you don’t want to invest a lot in it, then a better alternative would be to go with a brochure website.

These websites feature a few pages that touch on what you do without going into details about them.

Non-Profit Websites

These are websites for non-profit organisations. Most of them do feature a donation button that visitors can use to donate to the organisation or for a given cause.

Educational Websites

Websites representing educational facilities and institutions fall within this category. These websites are designed to provide educational material and information to visitors.

Infopreneurs Websites

Infopreneur websites bridge the gap between ecommerce and business websites. They’re a unique type of business website that focuses on selling informational products such as videos, ebooks, and tutorials.

Personal websites

Not everyone is money-oriented. Some people create websites to share their thoughts and nothing more. This type of website can come in the form of a blog, vlog, minutiae or photo diary blog.

Community forums

As the name suggests, this is a website you create for your users to engage with one another and share ideas and suggestions on specific topics or aspects of life.

What Questions Should You Ask To Shortlist A Good Web Designer/Developer

Question 1: How Much Experience Do They Have?

Experience is key in web designing. Whoever you decide to go with, the first thing you want to find out is if they’ve handled a similar project before.

This is NOT to say that all designers with only a year or two of experience are NOT up to the task. But you can’t deny the fact that industry experience is of incredible value in this. Meaning, to be on the safe side, you might want to go with a firm that has an upwards of five years’ of web designing experience, unless otherwise.

Question 2: What Kind of Websites Have they Been Designing?

With this question, you’re interested in finding a web designer with the broadest range of experience. You’re interested in a web designer who’s handled everything — starting from simple micro-site to a complex SaaS project or e-commerce site.

 Another way to look at it is that you’re working on a special kind of project — one that can only be done with a special hand. So in a way you’re only interested in finding a web designer that specializes in it. If NOT, at least has a dedicated team of designers with a specialty in your kind of websites.

 Another reason for asking this question could be that you’re trying to establish if the web designer understands the scope of your design project. You don’t want a design mismatch so you want to be sure that the designer has a rough idea of what it is you’re looking for before you can go ahead and assign the project to them.

Let’s take, for instance, your plan is to set up an e-commerce website. But it just so happens the agency you’re interviewing has only been designing static HTML websites. Goes to show the web designer in question only has a small chance of nailing the project.

Question 3: What’s their Procedure for Designing a Website

 This is the question that’s going to help you establish on whether you’re dealing with a newbie designer or a real pro with years of experience.

An experienced designer who’s been in the business long enough understands the web designing process to the finer details. They won’t be fumbling at the question because their years of experience makes it a breeze for them to spell it out.

Having gone through the process over and over a zillion times, either by walking their clients through it or working it out in a project, this is one thing you can be sure of waking them in the middle of the night and have them run you through it right.

Don’t expect to be wowed by the procedure. But it goes to show that the designer has a plan with regards to how they approach their projects. They don’t just jump straight in, they have a well laid out procedure that they follow to ensure the project is as successful as planned.

You want to be guided through the procedure for some assurance that the underlying designer won’t be outsourcing the services from somewhere else. By asking them to run you through the procedure, what you are also trying to establish is that you’re NOT dealing with a middle man or broker. Just in case you want some changes made or to be updated on anything, you want to make sure that you’re dealing with the right developer and NOT some broker who’s completely clueless as to what the project is about.

Also worth noting is that a detailed step-by-step guide on how the designer plans to work on your project will also be coming in handy in estimating when the project will be due. You have a deadline, and the guide they give serves to help you schedule a launch date.

This is how you know if you’re dealing with a professional designer: if they have the process at their fingertip and don’t need to refer to anyone, then they have been doing that for years to understand it fully and get it done right.

Question 4: Do they have a Past Client that can Throw in a Positive Word for them?

A reliable web designing company will have all the much-needed reviews and recommendations. But that’s NOT enough because it’s possible to fake it up. What you need is to hear it straight off the horse’s mouth, from one of their past clients who’s willing to step up and vouch for them.

There must be enough evidence pointing the client as the legitimate owner of the site in question. This should be the person they enjoyed working, and who’s so thrilled by the work that was done to a point that they got no trouble leaving behind raving reviews about it.

Even better, the client must be willing to give you the juicy details of how the project went down. Why did they choose the designer in the first place and what exactly did they like about the completed task? Would they still be hiring them in the future or this was a one-time project?

If the company finds it hard to connect you with one of their past clients — or even after connecting you to one, you find it that the client doesn’t leave much of an impression behind, then that’s reason enough to consider checking out a different web designer for the project.

Question 5: When Will the designer be having the Next Designing Project?

Reliable designers are one of the most sought after people. Their work sells, and more clients will, therefore, be flocking in to get their sites designed.

So yes, the designer you choose has to have some wait-time in between. They must be hinting towards fixing you on their schedule, unless otherwise.

 So if by asking this question the underlying designer screams tomorrow, then that’s reason enough to look into the next available option. Of course, you want your work to be completed on time — at the same time, you don’t want the designer to rush through the project, trying to get it done fast enough before the next client pops up.

It bears repeating that a reliable web designer will be planning in advance instead of doing things haphazardly in a desperate bid to please you or the next client.

Question 6: Have they ever been involved with Projects that have Similar Goals to Yours?

The designer you decide to go with should be in a position to see where your business is headed. They should be able to see your vision and be able to hinge you closer to it.

It through this that they’ll be in a position to understand the kind of website your business needs. They should be able to understand what it is that you want to achieve and be able to lay it down for you in the form of a website.

For instance, if your plan is to set up an e-commerce website, then the designer you decide to go with must have successfully dealt with lots of similar projects. Whatever it is, the last thing you want to see is the designer experimenting with the idea you have.

Question 7: How Long do they take to complete a single project from start to finish?

As a business person with a vision, you certainly have a time-frame with which you wish to complete the project. You must have a deadline and if you’re going to work with a particular web designing or development company, it’s crucial that they respect you enough to observe your deadline.

Different designers take different times to complete a web designing task — and that’s no reason to discredit any of them. After all web designing is all about creativity, whose flow rate may differ from one designer to another.

What you should be doing is trying to align their schedule with yours. If their deadline is far off, try to find a way to create a middle point where you can both meet.

In brief, the designer you settle for must be willing to offer value, and one way to go about it is by making sure your project gets done within the required time limit.

Question 8: Will I be Assigned a Project Manager?

This is particularly important if you’re working with an agency – where you’ll be working with a team of web designers. Each member of the team will be assigned a different role to play, but there needs to be someone on the top to make sure that all the effort directed towards the project are well-streamlined.

A project manager also gets to act as the central point of contact. When you need to contact the company or make necessary inquiries, there should be someone specific that you can reach out with your queries and be accorded the necessary help.

The project manager you’re assigned is the person you’ll be dealing with all the way until the project is done. Meaning, they’ll be holding all the information you need concerning your project.

They’re also committed to the project, and it’s their duty to mobilize all the teams involved and make sure the project flows as planned.

Question 9: How Many Rounds of Revisions am I allowed to Request?

Just in case you want something changed or fixed, is there a limit as to the number of times you’re allowed to request for revisions or edits. A competent web designer will even allow you to request for revision with every stage of the designing process — instead of waiting for the entire project to be completed to contact them with a list of things that you want them to consider editing

It’s also worth noting that a good web designer places the needs of their clients first. In which case, there should be no limit as to the number of revisions you can request.

Question 10: What are their Payment Terms?

Many web designers, especially here in Singapore, would be requesting for you to make a deposit first before they can get down to work, after which you clear the remaining balance upon project completion.

Others work with milestones, where they divide the project into several stages and attach an amount to each. You then get to pay after each stage until the entire project is completed.

Any web designing agency that demands that you pay the full amount first before they get down to work should be approached with caution. Most of the times, such companies or agency leave no room for changes just in case you encounter some hardships.

Question 11: Will I be Able to Edit or Update the Site’s Content On my Own?

The designer you choose should tell you if they’ll be using a content management system or pure code. If the site is static that means you’ll have to contact them every time you want to update any of the site’s content. Which is to say, you have to learn some little bit of HTML and CSS to be able to handle the edits on your own.

It’s also essential that they walk you through the number of people that will be accessing the site’s dashboard just in case you decide to go with a content management system.

Will the development agency be providing any training to your staff, particularly those tasked with managing the site? Not forgetting, will there be any documentation detailing the whereabouts of the site and how to use it?

Lastly, ask them to walk you through all the sections of the site that you’re allowed to edit and which ones among them are you NOT supposed to touch.

Question 12: What after-service support do they offer?  

Once the project is done, is there anything extra that they’ll be offering? This can range from management, free edits, or consultation.

Do they perform routine backups or are their services only limited to site development and nothing else? They should also be able to tell you if they provide any sort of security, more so if you’re planning on handling sensitive data from your site’s visitors.

Even more important, you might also be interested in how fast they respond when you make an effort to reach out to them with an inquiry. At what time of the day is it best to contact them?

Speaking of which, a good web designing agency will always have a standby team of customer relation assistants that will be working all around the clock to attend to your needs, unless otherwise.

Question 13: Will the Design be Mobile Responsive

This question should feature atop among those you prioritize on. Otherwise, this could be one of the issues that might creeps back later on in the future to haunt you.

Let them test the site on various mobile devices and make sure it loads just fine in every single one of them. Will the design work for mobile breakpoint just like it works for desktop or tablets?

A good designer will have mockups for almost every imaginable devise out there – from tablet to mobile interfaces.

The whole point is to make sure the design is at the end of the day optimized for both desktop and mobile.

Question 14: What expectations should I have as a Client?

This is super-important, considering you don’t want to set unrealistic standards for yourself. Neither are you planning to lower them simply because the agency lacks the capacity to meet it up. You, however, want to paint a clear picture of what you should be expecting from them.

You can start by listing down all your expectations and requirements, after which the web designer should be able to go through the list and single out the ones they can comfortably handle.

Make sure they know that you’ll be holding them accountable in case they fail to deliver on any of the expectations you’ve set. And if by any chance any of the expectations are unrealistic, they should let you know beforehand so that you can make the necessary calibrations to it.

The expectations can include anything, starting with clear deadlines and deliveries. Will they be providing images, content, logo or any other item that’s essential to web designing?

Question 15: Will they be providing the Site’s Content?

Some web development and designing companies work with a team of copywriters that help with drafting content for the sites they create. Some even go to the extent of helping you with optimizing the site for a prime ranking in the SERPs for a selected list of keywords.

This often falls in the list of the extra services web development companies provide. However, there’s no harm in inquiring about it before deciding if the company is fit to handle all your web designing needs.

If you’ll be writing the content yourself, at least consider asking the company for some guidelines, particularly on length, style, and tone of the articles to write. Ask them about the recommended word count per page or if the company will be helping you with research on a list of keywords to work with before launching the site.

Still Confused As To Whether You Need A Web Designer Or A Web Developer?

Many of the agencies named above have both web designers and web developers in their headcount. Others are more web design or web development inclined. So it will depend on whether you want to have a great web design or prefer to have a dependable and powerful backend. Some companies actually hire a creative agency and a web development firm separately.

In case you are not sure what the difference between a web designer or a web developer is, and which you should here – this video should shed some light:

Should You Trust A Singapore Freelance Web Designer?

Are you looking for a web design Singapore team but you having a problem deciding on whether to hire a website design agency or a Singapore freelance web designer? Well, finding a professional who can design a website from scratch and as per your requirements is not easy. There are many factors that you need to put into consideration to get the best ecommerce website for your brand.

More often than not, web design agencies in Singapore have larger budgets and more resources compared to an individual website design expert. Some have invested in web design software that enable them to do tasks that previously used to take hours to complete in seconds.

Hiring freelance web designer who understand the best design practices in Singapore is the way to go if you want a custom web design that will stand out from the crowd.

Here are six reasons why you should hire a Singapore web designer today.

1: The Ecommerce website design Project is of Paramount Importance to the freelancer

Web design Singapore agencies usually handle multiple website design projects at the same time. As a result, there is always a risk of conflict of interest. One web design project may be given more attention than the rest based on the expected payment and requirements.

Hiring a Singapore freelance web designer will prevent your project from being side lined. The freelancer does not have hundreds of projects and clients to attend to as they can only handle a few at any given time. This gives them ample time to work on the project and strive to keep you at the forefront throughout the designing process. This work ethic ensures that the best possible outcome is achieved.

It is also important to note that a freelance web designer relies on his/her reputation in the market. Therefore, he/she will do everything possible to ensure that your needs are met amicably. Needless to say, positive feedback give them a higher cutting edge in the Singapore web design realm and help them get more clients.

2: Value for Money/ Return on Investment

Definitely, when you decide to design a website for your Singapore business, you want have a set of goals that you want to achieve. You need to make sure that the web designer understands the goals and creates a custom website that will help you achieve the goals.

Research shows that working with a Singapore freelance web designer offers higher ROI than hiring a website design agency that has a ton of other projects to work on every day. Most of the freelancers are independent, that is they work alone and do not have to worry about the expensive fees of running a website design agency.

As a result, they are able to offer quality web design services in Singapore a competitive rate compared to the agencies. However, you should do your research to identify the best to get the best results.

The point we are trying to put across is that, you are most likely going to get a higher value for money if you hire an experienced Singapore freelance web designer than an agency that has a ton of other projects to work on.

3: Direct and Constant Communication

One of the challenges of hiring a web design agency is that communication is not always as direct and smooth as it should be. You may have to wait for hours to get certain sections of your website fixed.

Luckily, by hiring a freelance web designer in Singapore, you will be working directly with him/her throughout the project. You will be able to provide feedback directly to him at any stage of the web design project. They will also be able to reach you much quicker for clarifications.

The bottom line is, direct and constant communication throughout the web design process will ensure that you get the best ecommerce website for your Singapore business.

4: Flexibility

Flexibility is important when designing a website. Freelance web designers are more flexible compared to the conventional web design agencies. This enables them to meet deadlines and adjust to changing client requirements web design and development practices quickly .

For example, if you want a new page added, all you have to do is call them directly and request them to do that. You do not have to go through the long process of contacting the support team and sales department for a new quote. Everything can be finalized in just one or two phone calls.

5: Professional Singapore Freelance Web designer is Diverse

Hiring a professional web designer in Singapore means that you will be working with an expert who has successfully handled similar projects in the past. Their expertise in your niche or any other industry will help them create an e-commerce website for your Singapore brand that is unique, responsive, and user-friendly.

Even if they cannot meet a specific need, such as creating an animation video for your homepage, they most certainly know an expert in that area who will be able to help you. Such personal connections will save time and money that you would have spent looking for an animator yourself.

Finally, freelance web designers are very passionate about their work and strive to deliver nothing but the best web design Singapore services to clients. They will do everything possible to ensure every requirement is achieved.

Carry out extensive research and interview several web designers to pick the right candidate. Ask for referrals and past projects that are related to yours to get a clearer perspective of his/her skill level. Agree on the payment terms, milestones, and deadlines to avoid any inconveniences down the road.

Why People Should Trust Top Web Designers in Singapore Instead of Freelancers

80% of the Singapore population uses the internet, with an estimated 93% of users going online every day. 60% of users use Search Engines to look up information and help them in the purchase process of a product. It is no surprise then that eCommerce is a booming industry in Singapore.

As an entrepreneur in Singapore, it should be of your best interest to be visible in the search engines. Setting up a website that drives traffic and lands on the first pages of search engines should, therefore, be your driving force.

To achieve this, you require a top-notch website and website design that draws attention to itself to drive the desired traffic by hiring the services of a professional web designer. However, when it comes down to this, many Singaporeans are faced with the daunting task of deciding who to hire for the job.

Do you hire professional top web designers or freelancers?

Hiring freelance web designers in Singapore may seem like the most cost-effective decision, but the services may fall short of your expectations. Top web designers, on the other hand, may ensure that you get the value of your money.

This is why you should not rush into hiring freelancers that could potentially compromise your business.

Top Web Designers in Singapore vs. Freelancers

1.  Integrity

As an entrepreneur, you will likely face the challenging decision of just how much you should spend to optimize your website, and if the services you receive will be your money’s worth.

Knowing the background and reputation of the people you hire for the job should, therefore, be of utmost importance. When hiring a freelancer, it can be impossible sometimes to judge their professional background because the only proof is their word of mouth.

Should you trust this person with your company’s most sensitive information?

On the other hand, working with a top web designer in Singapore will not be as challenging. You can build trust as evidence of their professionalism is within reach, and you know where to get them when need be.

2.  Value of your Money

While it is natural to think that hiring the services of a freelancer is the most cost-effective way of doing things, it might not be. Most start-up entrepreneurs tend to believe that going cheap is the way to go.  However, by failing to look at the bigger picture, they compromise a lot.

For instance;

Some freelancers are not equipped with all the necessary SEO information, website design trends, marketing trends, and templates. In case they do, making a profit is paramount to them and end delivering poor quality services. A poorly designed website will have you digging deeper into your pockets as a result.

To remain relevant in Singapore, your website has to have regular maintenance. Top web designers in Singapore will guarantee a top-notch web design that will assure optimal performance. They will put together an excellent website for you and recommend the best plug-ins and themes and easy navigation.

3.   Latest SEO Requirements

SEO is the Holy Grail to a successful website. Knowing this, any entrepreneur realizes the need for hiring top web designers in Singapore. Top web designers understand the latest SEO requirements and will guarantee that your website gets the desired results in the shortest time possible.

4.  Quality of Services

Website design in Singapore is not a walk in the park. It needs proper planning and execution to be a success. Top web designers in Singapore know this and follow established protocol centered around their experience. They always follow a workflow procedure as illustrated below;

  • Strategy- they first plan based on practical research of the project
  • Design- the website’s overall outlook and customization is defined
  • Build- top web designers in Singapore convert the blueprint into real designs. Core features and extra content is also established at this point.
  • Verification- the web designers will test the web site’s performance on various browsers and devices.
  • Unveiling- the website is launched after the final touches have been made
  • Evaluation- the site’s performance is monitored to detect and correct any irregularities in time.

The following steps are typical for any top web designer to follow to ensure that the project is a success. A professional top web designer is Singapore delivers user-friendly, bug-free, and straightforward content to drive traffic to your website.

 A freelancer, on the other hand, may follow the steps but fail to customize your content for optimal results.

5.   Resources

Website design in Singapore thrives on world-class resources such as add-ons, tools, and web development kits. Top web designers in Singapore have access to these resources. They will come with unbeatable technology to keep your website up to speed, up to date, with customized web design.

What’s more, they will allocate the cost incurred among their clients, which is better than doing everything on your own.

6. Access to More Professionals

The big problem with working with freelancers is that you are limited in terms of services. If, for instance, a freelancer has limited WordPress knowledge, the support you receive will be limited.

Working with top web designers in Singapore is, however, a different story. To deliver tailored services in website design, they work with a highly experienced team that has expertise in every sector. They are highly qualified in graphic design, WordPress design, programming, and high-quality content, which is a big challenge to 57% of Singaporean entrepreneurs.

There have been numerous stories from entrepreneurs who have had terrible experiences with web developers in Singapore.

Trust is paramount when dealing with website developers. You need to confirm that you are working with trustworthy and reliable people. Concentrating too much on cost can only do more harm than good. You need to focus on achieving a quality website.

Top web designers in Singapore are a sure bet when it comes to trust, quality services, and reliability. Remember that completion of a website is not the end of it all- you can always need to contact the developers for any arising issue. This is why working with top web designers is the best choice an entrepreneur can make.

What Singapore Web Designers and Creative Agencies Need to Know About SEO

Singapore takes pride as one of the most dynamic and vibrant-commerce industries in the world. Most people rely on search engines like Google to look for services and products that they need for an immediate future. That is why SEO in Singapore is crucial for businesses to ensure that their brands are on top of the search engines.

In Singapore, most SMBs usually do not have the capability of establishing full-grown marketing departments, and to them, SEO might seem like a fancy jargon meant for the big companies. The misconception throws creative and SMBs into thinking that SEO is reserved for the big guys. However, it isn’t as complicated as it may seem.

As a web designer and creative agency in Singapore, it is common to struggle to get to the top of search engines. Fortunately, most of your sites are not as complex as the big brand ones, which is a big advantage to you. By taking small, cost-effective steps towards the seemingly intimidating SEO, you will realise the benefits in due time.

This detailed article will explore everything you need to know about SEO as a web designer and creative agency in SEO, to help you make informed decisions in your marketing campaigns. We will focus on the importance of SEO to Singapore web designers and creative agencies; the top SEO practices, top SEO agencies and courses in Singapore and everything in between to help you grow your business through SEO.

Why Is SEO Important for Singapore Web Designers and Creative Agencies?

SEO is a set of practices implemented in websites to increase their visibility in the search engine results page [SERP]. Effective SEO practices can help you rank high on search engines such as Google, Bing, and Yahoo than your competitors. The higher your website ranks in the search engines, the higher your visibility, hence increasing your leads.

In SEO, the click-through-rate [CTR] of websites falls correspondingly to their positions in the SERP. What this means is that when websites rank low, they miss a considerable amount of relevant traffic. Hence, a high website ranking is the only way to build trust, authority, and brand recognition.

organic search click-through rate

Source: PowerPoint Creative

As a web designer and creative agency in Singapore, you need to understand that SEO is essential as a marketing tool for you. According to a previous Hubspot survey, SEO has remained the top priority for businesses, both large and small.

importance of SEO

Source: PowerPoint Creative

The above chart demonstrates the impact SEO has on businesses. Evidently, people use the search engine when they are searching with intent. Also, Search engines are the number one medium for online research. To that end, customers initiate their buying process through a search engine.

As a web designer or creative agency in Singapore, how can you benefit from SEO? Below are some benefits of SEO.

1. Organic Search Drives Traffic to your Website

Organic search is a vital source of traffic for your business. It is also a crucial part of the marketing funnel that facilitates complete customer conversion.

Hence, optimising your website to rank high on SERP is something Singapore web designers and creative agencies should strive for. Being easily found on Google and other search engines provides you with the opportunity to raise your brand profile hence increasing your leads.

2. Page 1 on SERP Accounts for the Most Click-Through-Rate

Studies have proven that websites ranked on page 1 of search engines account for more than 70% of click-through-rate. Not meeting the cut means you are losing a lot of traffic to your competitors. Also, the highest position on SERP garners around 33% of clicks.

Bearing in mind that 90% of all traffic comes from search engines, it should be your every intent to be on Page 1.

3. SEO Provides Long-Term Benefits

SEO is a practice that takes time and patience. But while it might take time to get ranked on the SERP, proper execution attracts leads in a couple of months. Implementing basic SEO practices gives you the advantage of being found.

With SEO, constant and consistent efforts help you reap long-term benefits in line with Google’s algorithm and web developments. Consistent SEO actions will have a lasting impact on your site.

4. SEO Produces the Best ROI

Although SEO takes time and effort, it has been proven to produce the ROI [Return on Investment] among any other inbound marketing channel.

A study has shown that SEO generates 14% of leads on a 12% marketing budget. The best part about SEO lead generation is the quality of leads it generates. SEO has also been proven to convert 15% of the leads it generates, which is higher than in some forms of marketing strategies.

SEO is should, therefore, be a key element in your digital marketing campaign to gain maximum benefits.

5. SEO Builds Trust and Credibility

Coupled SEO, a well-designed website is a foundation to establish trust and credibility. An SEO optimised website will guarantee that you are found. This gives the branding opportunity that is vital in building a long-term, trusted relationship with your customers.

While you need to recognise the fact that establishing a brand name and authority takes time, the numerous benefits realised are worth it.

6. SEO Ensures User Experience

Good user experience [UX] is an essential SEO factor that Google takes seriously. Therefore, your website information must be relevant to the audience that finds you.

Through algorithm and analytics, Google can evaluate websites. This includes bounce rates, pages per session, etc. and through these data; Google can interpret user experience to rank your website accordingly.

7. SEO Helps to Increase Visibility, Traffic and Conversions

In recent years, local SEO has been facilitated by mobile traffic which is especially fundamental to the success of SMBs.

As search results are enhanced for specific vicinity, your website and business information will appear on people’s searches near you, hence bringing them closer to transacting with you. Also, your brand gets immense exposure.

Top 10 SEO Strategies for Singapore Web Designers and Creative Agency

SEO in Singapore is a massive part of marketing for any business. As a creative living in Singapore, you can significantly benefit from SEO to establish yourself as a brand. While the big corporates have had decades of experience with SEO, you can make the initial step into it to reap some benefits as well.

As a web designer or creative agency in Singapore to see results in SEO, you need to know the basics. To connect with your audience and stand out against the big players, you need serious SEO strategies and excellent ways of implementation.

Here are 10 SEO tips to consider in Singapore.

1. Research Keywords

One of the important things creative needs to do when optimising the company’s site for a search engine is to determine targeted search terms. For every keyword, you will need to determine the search volume, how challenging it can be to rank in SERP, and the expected conversion rate from the visitors using those particular keywords.

You can use the keyword tool and ad text ideas generator on Google Adwords to get most of the answers. Alternatively, you can use Wordtracker[paid] or Keyword Difficulty [free] to enhance the data layer.

2. Engage in Long-tail Keywords SEO

Long-tail keywords are longer phrases that people type into search engines to look for information. As it’s always almost impossible to rank well by using popular keywords, any creative and web designer, it’s important to optimise in long-tail keywords.

This helps to send targeted traffic, but have less competition.

Also, you should work on targeted question keywords to pull your customers that are already deep into the buying cycle. As keyword optimisation is based on semantics, Google identifies the user’s intent before it presents the results.

You can use tools such as Ubersuggest to achieve maximum results.

3. Optimise Page Titles and Meta Descriptions

Page titles are crucial keyword opportunities for SEO. As a web designer and creative agency in Singapore, you should ensure that you place important keywords towards the beginning of the title tag, and include your business name where possible. Be sure to keep the title less than 70 characters.

Meta descriptions appear as snippets of content on the SERPs. While search engines sometimes choose a snippet from the page themselves, it could still be a great idea to write your meta description for pages on your site. However, if the page gets a lot of traffic, it would be advisable to write a powerful meta description to motivate people to click.

4. Build Links

Just like finding the right keywords to optimise your site is vital, so finding other high-authority sites to link to yours. Google keeps track of these actions and ranks your site higher if you have numerous of these.

However, you should be keen on where the links come from. Links from spam sites or low-quality sites are totally used, and buying links can destroy you.  Buying links earns you heavy penalty from Google, and your site is promptly removed from the search engine.

Fortunately, there are numerous legit ways to build links. For instance, you can try and get links your competitors already have. Alternatively, you can use Open Site Explorer to analyse your competitor’s site and find out where the links are coming from. Juicy Link Finder is also a great tool to use.

5. Deliver Quality, Useful Content

Even if you are trying to sell services or products from your site or on social media, offering valuable content to visitors for free if important. This could either be on ebooks, webinars, ebooks, podcasts, on-sit blog, etc. this content gives your business authority, credibility, and offers excellent opportunities to SEO and build links.

6. Get Listed Locally

Local strategies have proven now and again to be very useful in SEO. Optimising for a specific local area is another way to niche your business to beat others for more particular searches.

Create a local business page for Google, Bing, and Yahoo consisting of your phone numbers, business location, hours, etc. Ensure that you are consistent across platforms.

Other high authority directories to consider are Better Business Bureau, Facebook, Ask City, LinkedIn, Super Pages, Yellow Pages, and Yelp.

You can use Moz Local, a tool that helps you find local listings and help you manage the current ones.

7.  Guest Posting

Links are one of the most significant ranking factors. Singapore web designers and creative agency often have a hard time competing with bigger brands that have higher budgets for link building. However, there is a way to go about this.

You can start guest posting to build links. You have to find sites related to your niche which are seeking for authors or contributors and send an email to them requesting contributor status. Submit your content and links to the website in the author bio or content body after you have been accepted.

guest posting

Using tools such as Backlink Checker from Neil Patel, you can discover the sites where your competitor is placing their guest posts. By entering your competitor’s URL, this tool will instantly find the top sites that re-linking to your competitor.      

8. Encourage Reviews and Build Citations

Review sites are very popular, and Google has also prioritised them in the search algorithms. Consequently, companies with many reviews on these sites rank higher.

You should, therefore; you should try encouraging local reviews. As paying for reviews is a big violation, you should tell your clients that you appreciate their feedback and provide them with links to the reviews sites. This helps you get more reviews which increase your SERPs rankings and credibility.

Sites such as TripAdvisor and Yelp are a good place to start.

A citation, on the other hand, is a reference or quotation about your business. By using tools such as WhiteSpark Local Citation Finder, you can identify your local competitors, analyse their citation sources and find out relevant citation chances to list your business.

9. Specialise in a Niche

If you offer various services or products, it is advisable to specialise in a niche. While there is the option of using keywords in all the areas of your business, small-sized businesses often don’t have the resources to do so. An effective strategy is to focus on a small group of related keywords to increase the chances of ranking in that area.

Rather than optimising your site for every service and products, focus on a single one that is in most demand. However, ensure you list all the other products and services you offer on your website.

10. Engage in Social Media

Although a seemingly obvious territory to most people, including web designers and other creatives in Singapore, social media does influence your SERP rankings.

That said, get your business on social platforms such as Twitter, Facebook, Google+ and LinkedIn that target a broad audience. After that, ensure that you remain active on these platforms to earn likes, retweets etc. this will drive traffic to your site and build your brand.

SEO Efforts for Singapore Web Designers and Creative Agencies in Singapore

Having looked at the benefits of making SEO, this segment will highlight some of the best SEO efforts to focus on and how they work.

1. Mobile Responsive Site

A while ago, Google implemented “Mobile-first indexing”, that means how Google looks at your site as if it is on a mobile phone.

You probably know the agony of having to pinch and zoom to view the contents of a website and finally opted to visit another website. More than 40% of users have done the same after a poor mobile experience.  This is why responsive design is crucial.

Your site should adjust itself based on the device that your website visitor is on. Simply put, your website needs to be user-friendly on a smartphone.

A mobile responsive website includes design elements such as:

  • Readable text without requiring zoom
  • No horizontal scrolling
  • Adequate space for tap targets

Interestingly, over 60% of searches online come from a mobile device. Websites not optimised for all screen sizes can hence experience a decline in their search engine rankings as they are not being found online.

For the best user experience on handset devices, consider why responsive design is important. You confirm that your site template or layout is responsive by checking in the specifications of the theme or by simply dragging the browser window to the size of a mobile device and see if the site adjusts.

2. Site Speed and Images

You should also ensure that your site loads quickly when visitors click on it in a search result. Most visitors will leave a slow-loading site and find another that loads faster.

One of the culprits to slow-loading sites is the too big or slow-to-load files. As much as you want to use high-resolution photos on your site, it often lags your website. You can solve this to compress your images before loading them.

Alternatively, keep the images in check to ensure that you’re only uploading what you need sizewise.

3. Keyword Research and Content

While keyword research can be daunting, it doesn’t have to be.

Here are some tips to quick keyword research:

  • If you were looking for a product or service like yours, consider what you would type into the search engines. Go to Google and look for that particular phrase and see what results come up.

Is there a box with the answer, a map, a list of websites or a carousel of images?

  • Use these insights to determine what you need to show up for that search as well.

For the top-ranked sites with the same content, go through it and see what they wrote on the topic. Once you have an idea of what attributed to their high-ranking, use the skyscraper technique to write the kind of article that’s top-ranked and do it even better.

4. Google Analytics and Search Console

It’s hard to know what’s going on with your site if you don’t have a way to monitor the numbers. How do you know how many people visited your site or what pages people on your site find most popular?

Tracking performance and progress makes analytics vital to marketers. According to HubSpot, 61% of responders say generating traffic and leads is one of the biggest marketing challenges.

In comes Google Analytics. Google Analytics gives you that information. You get to know how many people visited your site, how many visited a specific page, how long they remained there, where users live, how certain keywords perform and much more.

This information is important in determining how effective your SEO strategies are and uncover the areas that need improvements.

Search console, on the other hand, helps you maintain, monitor, and troubleshoot your site’s presence in Google Search results. It also tells you what the majority of people are typing into Google to find your site. What’s more, it tells you if whether you are being clicked in the search result.

Other than that, Search Console tells you if your site has any errors and hinders it from showing up in Google’s search results.

5. Google My Business

Every web designer and creative agency in Singapore needs Google My Business.

Google My Business is a tool from Google that helps business owners to manage their online presence across the search engine and its growing portfolio of utilities. It complements your existing website by giving your business a public identity and presence with a listing on Google to gain local exposure.

As a location-based strategy, the information you provide about your business can appear in Google Search, Google+, and Google Maps. Once a listing is made, Google Maps is generated that synchronises with traditional Google Search for easy searchability and access.

6. Content Structure for Organic Structure

The content structure should always be meaningful. This means that it should act as a path for Google to follow.  While content hierarchy is used to improve accessibility in terms of H tags, there are some differences between how SEO and accessibility use H tags:

  • SEO focuses on H1 through H3 tags whereas accessibility uses all of them
  • Only one H1 tag per page is recommended in SEO, whereas accessibility handles multiple of them per page.

7. Long-Form Content is on the Rise

Years ago, a 400-word page was considered to be long-form content to rank in Google.  Today, long-form content of 1000, 2000 and more words rank on Google. As a web designer in Singapore, you should start planning and designing to make long-form content engaging and scrollable.

The website design should be appealing and create a consistent experience, even longer content. Long content is an excellent way to create an immersive and engaging experience.

Although the results are ever-changing due to location data, language and other factors, user intent and long-form content are an incredible way to get visibility from your targeted audience.

Here are a few ways to design your website for long-form content:

  • Use visual clues to help navigation
  • Spacing is vital. As such use white space to make content more scannable.
  • Enhance content using illustrations or video animation to maintain user engagement.
  • Consider typography to break up text monotony and maintain the visual flow of a page.
  • Provide milestones in terms of time indicators to give readers a sense of accomplishment as they go through the content.

While understanding SEO concepts are crucial, you may require the services of SEO agencies as well.

Top SEO Companies in Singapore

Attaining organic web traffic will always be the highest priority as a Singapore web designer and content agency. Having your brand show up on the search engine with higher rankings for the relatable keywords is the core purpose of SEO.

Hence hiring the SEO services that offer a large hold on the evolving tactics of SEO is very rewarding. To section below provides some insights to the top five SEO companies that a web designer in Singapore or a creative to consider:

1.  MediaOne

Founded in 2008, MediaOne is among the top digital agencies in Singapore. The award-winning SEO agency boasts of over 1000 SME and MNC clients, with over 500 clients.

The company is also recognised by both local and international certifications and award bodies such as PSME500, TOPSEOs AND ISO 9001.


  • SEO
  • Search Engine Marketing
  • Social Media Marketing
  • Online Reputation Management
  • Digital Marketing

Top Clients

  • PhilipCapital
  • Direct Asia
  • CapitalLand
  • SportsHub
  • Sakae Sushi

Address: 4B Craig Road Singapore 089664

Phone number: +65 6789 9852

Email Address:


2. The Verticals

Founded in 2009, The Verticals is among the pioneers of digital marketing in Singapore.


  • SEO
  • SEM
  • Marketing consultancy
  • Web Applications
  • Website Development
  • Grants Consultancy
  • Business consultancy
  • eCommerce development

Top Clients

  • Wordemy
  • Uber
  • Invesso
  • One Academy

Address: 144 Robinson Road #14-01, Singapore 068908

Email Address: 

Phone Number: +65 6653 2917


3. FirstPage Digital Pte Ltd

Firstpage Digital was founded in 2011 and is among Singapore’s largest marketing agencies. Apart from Singapore, the company also has other offices in countries such a Thailand, Dubai, Australia, and Abu Dhabi Hong Kong.


  • SEO
  • Pay-Per-Click advertising
  • Social media advertising
  • Content production

Top Clients

  • Self Store
  • Winston
  • YouPrint

Address: 144 Robinson Rd, #20-01 Robinson Square Singapore 068908

Email Address:

Telephone Number: +65 6270 2193


4. Digitro Pte Ltd

Digitro is a private company that was founded in 2016. The company deals with internet services in Singapore.

They provide marketing services to startups and small businesses seeking a partner for their digital media. They help businesses achieve online marketing strategies for a better ROI so that they can focus on other aspects of the business.


  • SEO
  • Facebook advertising
  • SEM
  • Website Design and Development
  • Display Advertising

Email  Address:

Telephone Number: +65 6690 3915

Address: 27 West Coast Highway #02-22 Singapore 117867. 


5. is one of the leading SEO companies in Singapore that specialises in developing customised campaigns. With over ten years of experience, SEO/com is a certified Google Partner and have access to specialised Google training and products, and a dedicated Google representative. 

They were also ranked #1 among its Top 50 SEO firms. They were also named the top SEO firm in the country by Promotion World.


  • Web development
  • Brand identity
  • SEO
  • Social media marketing
  • Per-per-click
  • Content marketing

Top Clients

  • Dell
  • Alphagraphics
  • Bulk Apothecary

Email address: or

Telephone:  +800 351 9081


Sample SEO Cost in Singapore

SEO agencies charge different costs for SEO services. The company will have to look at your competition to find out who you are up against.

The table below is a sample of SEO prices in Singapore:

Standard SEO work$500-$1500
Monthly maintenance cost for SEO$300-$3,000 depending on the number of keywords being optimised
Popular hourly rates$100-$150
Cheap SEO freelancer$200-$400 per month

Top SEO Courses In Singapore

Singapore web designers and creative agencies can easily learn some SEO by taking SEO courses.

Here are a few:

1. Search Engine Optimization Course [ by MediaOne]

This is one of the most all-inclusive courses in Singapore, taught by top SEO experts. In this course, you will be taught core SEO theories and how to apply them in your marketing strategy to rank in SERPs.

Duration: this is a one day course that runs from 9 m to 6 pm with a 1 hours break.

Course fee: SGD 888 per person, and can only enrol a minimum of 4 persons per course.

Accreditation: students who complete are awarded a certificate from the media one.

Course URL:

2.  Professional Diploma in Search Marketing

This course is delivered online globally by the Digital Marketing Institute.

Course duration: thirty hours of learning online

Accreditation: students who complete the course are awarded a DMI certificate.

Course fee: SGD 2718

Course URL:

3. One day SEO Course Training [by WordPress Training Singapore]

This is a one day course for those seeking SEO training in the shortest time possible. Students are given SEO training guide to have a point of reference.

Course duration: one day

Accreditation: not accredited

Course fee: SGD 500

Course URL:

4. SEO Certification Course [by]

This is one of the most reputable courses in Singapore that offers complete SEO modules. It is a white hat of SEO.

Course duration: 2 days

Course fee: not available

Course URL:

5. WSQ Search Engine Optimisation Certification Course

Another top SEO course by Equinet Academy that can help you learn SEO basics to understand how to run an effective marketing campaign.

Course duration: 2days

Course fee: SGD 740

Accreditation: SkillFuture Singapore

SEO in Singapore is here to stay, and every business person should join the competitive digital marketing world to succeed as a brand.

While SEO can seem intimidating at first, its quite easy once you get the hang of it. As a web designer or creative agency in Singapore, you should take advantage of the numerous SEO tools, strategies, agencies, courses and everything SEO related to getting all the needed knowledge to reap the full benefits of SEO.

Let’s wrap it up

Finding the right web designer to your business takes a whole lot of time and research. You have to start by developing a clear mind of what it is you want. Even with this, you want to make sure the approach you take is customer-centric.

Start by imagining yourself as the end consumer. What kind of website do you think addresses your online needs the best? What kind of website makes it easy for you to shop or gain access to the type of content you’re interested in?

The designer or developer you choose must also be in a position to understand your needs and those of your business. They should be able to present your brand in the best imaginable way possible.

It’s also crucial that the designer understands your vision and goals, and the only way you’ll have an easy time establishing that is by asking the right questions such as the ones above.

Your customers expect you to have a highly functional website and will keep off your products if you have a poorly done one. The above tips will help you find a web design agency that will deliver the site that your clients will love.

We, MediaOne, have a team of web designers in Singapore who are highly skilled and experienced. They will create a stellar website that will catapult your business to the next level of success. Call us today at +65 6789 9852 for more web design Singapore details and website design services.

Editor’s Note: do you feel your company deserves to be listed? Then contact us at or call us at (65) 6789 9852 today.

Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.

December 03, 2017

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