Taking your business to another level of success comes with deep investments in advertising. But which are the best advertising agencies in Singapore? And how do you go about the selection of which agency to deal with when you are an investor in Singapore? Most of the businesses that have fallen in their performances are as a result of employing poor advertising agencies.
In Singapore, it is tough to rate advertising agencies and digital agencies because of its a very competitive industry and the creativity and success of advertising campaigns in Singapore is subjective. It is even hard to choose which firm if you have a product to be advertised.
One reason why you may end up with unreliable advertising agencies is their high numbers in the market. As a result, we have decided to make you a selection of the top 16 best advertising agencies in Singapore. This article has not been sponsored by any of the agencies making it genuine and unbiased. In case you are looking to hire an advertising agency, consider one of the following.
DDB Worldwide Singapore
- Publishing advertisement in journals, periodical, television, radio and many more
- 10 Pico Creative Centre 20 Kallang Avenue, Singapore 339411
- 6671 4488
- Management services
- 111 Somerset Road #14-01 Singapore 238164
- +65 6733-1110
- Corporate literature
- Website initiatives
- Social media initiatives
- Annual reports
- 25 Duxton Hill, Singapore 089608
- +65 6325-3368
- Brand Safety
- 700 Beach Road #04-01 Singapore 199598
- +65 6225-1262
- Local and international business Advertising
- Branding and positioning
- 8 Murray Street #02-01 Singapore 079522
- 150 Cantonment Road, #03-01/03 Cantonment Centre Blk A, Singapore 089762
- +65 6849 4825
Saatchi & Saatchi
- Public Relations
- 3d River Valley Road, #03-01 Clarke Quay, Singapore 179023
- +65 6339-4733
Ogilvy & Mather (Singapore)
- Graphic design
- 35 Robinson Road #03-01, The Ogilvy Centre, Singapore 06876
- +65 6213-7899
- Digital marketing
- Sales promotion
- Event Marketing
- Graphic design
- Identity Programs
- 5 Kadayanallur Street Singapore 069183
- +65 6438 5288
- Marketing Interactive
- 1 Stanley St Singapore 068720
- +65 6438 5592
- Digital Marketing
- Brand Activation
- 50 Scotts Road #01-01, Singapore 228242
- +65 6591-5800
MediaOne Business Group
- Graphic Design
- Search Engine Marketing
- Social Media Marketing
- Content Management System
- Search Engine Optimisation
- 40B Tras Street Singapore 078979
- +65 67899852
- Graphic design
- Branding and Positioning
- 1 Harbourfront Place, Harbour Front Tower One #4-01, Singapore 098633
- +65 6722 3908
Some other notable agencies include:
McCann World Group is a creative agency based in Singapore. They are the creators of some of the most popular adverts in Singapore. This award winning agency has branches in more than 100 countries worldwide.
Their main services are creative and strategic services to enable brands become meaningful to customers and clients. Their top clients are L’Oreal, Nestle, General Motors, MasterCard, Cigna, Microsoft and Verizon.
Address: 40A Orchard Road #09-01 The MacDonald House 238838 Singapore
Telephone: +65 6737 9911
Carat Media Services Singapore
Carat Media is a leading advertising agency that offers digital marketing solutions. Their primary goal is to build valuable businesses. They help companies keep up with light speed digital marketing.
Their services include analytics, insights, planning, communication strategies, mobile media and digital activation and social marketing. Their top clients include Procter & Gamble, Alberto Culver and Adidas.
Address: 1 Wallich Street #22-01 Guoco Tower, Singapore 078881
Tel: +65 6501 4900
DDB Worldwide Singapore
DDB Worldwide is a famous advertising agency in Singapore. It focuses on innovative advertising and marketing. It helps them build brand that makes them the leaders in their industries.
Their services include advertising, digital engagement, promotion, content development and marketing. Their top clients are Track, Tribal, TracyLocke and Tango5
Address: Level 10 Pico Creative Centre, 20 Kallang Avenue, Singapore 339411
Tel: 6671 4488
Batey is one of the renowned marketing agencies in Singapore. It is a team of hardworking and determined marketers who have transformed the advertising industry.
Their services include brand creation, market strategies, advertising, data analytics, marketing research and graphic design.
Address: 1 Magazine Road, #3-07 Central Mall, Singapore 059567
Telephone: +65 6511-7614
BBDO Proximity Singapore
BBDO Proximity is an award winning advertising agency. They have excellent planning that allows them to come up with engaging and memorable ads. Their customers stand among others due to the efficient implementation of various social marketing techniques.
Their services include graphic design and ad creations. Some of their top clients are Visa, Guinness, MetLife, Mars, Johnson & Johnson, Pepsi, Fonterra, Mercedes Benz and Hewlett-Packard.
Address: 30 Merchant Road, #03-12 Riverside Point
Telephone: +65 6533 2200
The Asia Pacific XM Advertising Agency
The XM agency is among the very first agencies to be established in Asia. The agency is well known for its excellent services in digital marketing, technology consultancy and their experience in design services. Some of its service clients include Singapore tourism board, Unilever and Maxis among many other famous brands. The agency combines consumer insights, intelligence, and excellent ideas to design great adverts. As a result, these adverts create a great impact in creating a change that brings a difference to their clients’ businesses. By doing this, the agency has been able to establish a good foundation not only in Singapore but the whole region of Asia. To see how their performance is like, click on the above link to land in their webpage.
AD Cool Media
If you are looking for a client-centred advertising agency, AD Cool is the place to be. The agency employs a lot of effort and dedication to developing creative and customer winning online campaigns. It greatly believes in creativity to come up with unique adverts that keep their clients outstanding in the market. AD Cool does most of its advertising on social media platforms such as Facebook, web design, mobile board advertising among other competitive channels. Some of their regular agencies include AIDS Singapore, Hitachi, Tekataro, Hub, and Best Fresh Food Edmas among others. AD cool is based in Singapore and is among top advertising agencies that originated in Singapore.
The 24K Design Studio
The 24K is a digital marketing agency has its roots in Singapore. The agency is well known for its market-oriented and web-based IT services to their clients. They are good with designing, SEO, SEM, social media and digital marketing, and professional marketing. Other services offered by the agency include web development, design, solving e-commerce related issues and content managing. The 24K advertising agency has worked with a variety of companies such as Opus IT services, Sum Kee food among other corporate. For more information, consider giving them a call today through +65 6844 0132 0r +65 6600 0131.
Rezonance is a boutique agency that serves its clients with customised and measurable social media and digital marketing. They serve both small size and big-size firms with innovative digital marketing services. The agency works with the aim of closing all loops around all digital touch points. As a result, they ensure that they engage, influence and convert the target audience into customers.
The VML Qais
VML was started as a consultancy agency in 2003. In 2011, the agency was re-launched to VML Qais to become the biggest independent digital advertising agency based in Singapore. The agency had the best digital network. Today, it has grown to be an award-winning from clients such as Singapore Effie, an IAS award, Digital Media Award among others. VML is well known for its spanning strategy, creativity and perfect use of social media in advertising. As a result, the agency has been able to secure a wide range of customers. It is considered among the best, with the capacity to win customers’ heart.
The Asian TP
Asian TP was first adopted in 1974. It consists of an established media house that aims at providing targeted content to clients’ customer markets in the Asian Pacific Region including Singapore. This way, they help their clients to develop and maintain their websites at their higher standards. Some of their services include corporate branding, SEO, special business package and website design and development among other services. The agency has worked with different companies among them Sterling Bank, Atlas Door, Fagan Company, Waste Management Services, DMB, and Williams among others. They are well known for being able to make a wide area coverage increasing the number of potential customers for their clients.
Possible Advertising Agency
If you are looking for an agency that cares about results, the possible agency is the place to be. They are aimed at creating a world-class advertising effort that brings great results back to their clients. As a result, the agency has to buck-up all ideas with hard-core data to ensure they create solutions that generate customers. The agency is not only based on the Asian continent but has spread in 4 other continents. With this diversity, the agency can come up with transformative advertising content. By doing so, the agency has been considered as among the best option to work with by big companies such as Microsoft, Bill and Melinda Gates Foundation and Coca-Cola. For more information, go to https://www.possible.com/contact-us
InsideOut Marketing Agency
Among the most successful advertising agencies created in Singapore is InsideOut agency. Their main aim is to develop themselves into a brand that is used to promote other brands. Their technical team is full of experienced workers full of creative ideas that are targeted to bring their clients customers. The agency is the best in designing solutions that integrates form and function. They serve their clients with strategic systems that communicate with a friendly tone to the intended audiences. The agency has worked with a wide variety of clients from different disciplinary. In all their designs, they have successfully been able to create quality designs and strategies that bring a difference in brands. As a result, their clients can achieve refreshing results at all times. You can send them an email through email@example.com for a chance to get in contact with them.
Brand Rich LLP
The main idea behind the establishment of this agency is the fact that brand users can easily get rich online. It is so as long as the users understand how to position their brand while marketing it through the right mediums. As a result, they can serve their customers with what they believe to be the best. The agency is good at website design, SEO, SEM, email marketing, online social networking among other services. They believe that everything starts with the customers. With this in mind, they understand how to create positive clients experience with the customers. This is done through increased visibility, brand awareness, loyalty and customers reach. As a result of the agency good works, it has found an opportunity to work with a variety of famous companies. These include Pain.com.sg, Ron Kaufman, John Sih, and Ascend Education among other great companies. For more information, visit their website to learn more.
The Cresset Technologies
If you are searching for an agency that will help turn your brand to commerce, Cresset Tech is your best choice. The agency works by converting customers stories to product stories. For the agency to achieve this, it uses branded content and social media platforms to ensure a guaranteed and productive consumer engagement with the information. The agency takes part in building brands by use of audience insights. It also works as an entertaining agency by creating its content on what people love to see and listen. As a result, the agency has been able to win contracts with major brands, vendors, social media platforms and leading agencies. They are hired to help the concerned marketers gain the intended consumer engagement.
In the year 2006, Ate got adopted for the first time as a consultancy firm. Its main function was to offer lifestyle companies dynamic answers to their marketing and communication needs. Today, Ate has been transformed to be among the most innovative advertising agency in Singapore. It comprises three branches, that is, Ate Ideas, Ate Digital and Ate Integrated Communications. Its team comprises of experts in digital and social media marketing, public relation, content development, sponsorship and partnership among other fields of expertise. What drives the company is its unique ideas that bring change and makes things happen. As a result, the agency has been able to win contracts with DBS, Louis Vuitton, and American Express among other famous brands.
If you are seeking a long-term relationship with your customers, Adweb 360 is all you need. For you to achieve this, the agency works to maintain 100% satisfaction of the clients target customers. Also, all projects are only executed by expertise. Just as the founder Vincent Laporte who is master’s degree holder in Science in applied mathematics, his team is full of highly educated and trained workers. The agency is committed and dedicated to delivering high-quality work. As a result, it has been able to win a variety of contracts. They have been able to work with famous brands such as La Villa Transport, and Spizza Pizza Restaurant. If you are interested, you can give them a call through +65 3159 1402.
If your company is looking for a marketing agency to help you create a connection between customers and your brand, VMSD is the place to be. The agency has more than 20 years of experience in the advertising market. They are well known for their excellent Visual Merchandising, space design, retail experience and global retail among other services. After being in the market for these years, the agency is capable of creating original and customer attracting brand stories. Together with their retail experience, the agency has grown to be the best specialist and brand partner with many international brands. The company is trusted to create 360 degrees communication solutions that enable businesses and brands excel. This gets done out of passion, dedication, a healthy dose of humour with a big smile. If you are looking forward to creating a strong relationship with your customers, VMSD is your best option.
If you are looking for an agency to take care of your interactive and integrated needs, Carbon is the best selection for you. The agency has won multiple prizes with its amazing creative storytellers, strategists, consultancy and marketers. This team is full of new ideas and makes insights into impactful initiatives and campaigns. Some of the brands that they have worked with include Singapore Polytechnic, Link, Esplanade Singapore, and StarCruise among other famous brands. They are well known for their digital strategy consultancy, social media marketing, and content making and development. They are also experts in website designing and development among other services. Through their excellent services, they have been able to win multiple contracts not only with private sectors but government projects as well.
It is a top marketing agency in Singapore and comprises of technology experts, experienced marketers, professional strategists and timeless artists. It is a team of people joined together by their passion in the digital space marketing leading to impactful campaigns and initiatives.
The agency provides services to clients such as Changi Airport Singapore, Coco Channel, Spark Connections, Wildlife Reserve Singapore, Singapore GP and The Prime Minister’s Office.
Address: 50 Ubi Avenue 3#04-05 Frontier ePark@Ubi Singapore 408866
For more information, give them a call through +65 6293 4373.
Aiden Creative Agency
What drives this agency is the belief that, if the client has to benefit, the agency must work as a partner with the clients. Working as an outsourced vendor will not benefit the clients in any way. From its adoption, the agency has been on the use of new technology. Despite the challenges with the continuously growing technology, they have been able to keep a good track of these changes. They are well known for their great services in web designing and development, SEO, social media marketing. Other services offered by the agency include pay per click advertising and email marketing. Due to their great services, the agency has won contracts with famous brands all over the world. These include Toshiba, Singapore cable car, EBC, Triumph among many others. If you love them, contact them through + 95 97 99 199557.
Are you looking forward to partner with an online consulting firm? A Firm that helps you brand your design, create a captivating, and engrossing website experiences? If so, ClickTrue is your best option. They are well known in online marketing, as well as technology services. They are good at SEO, SEM, social media marketing, and web analytics inquiries among other services. ClickTrue has been in the market for more than ten years since their establishment. As a result, the whole team understands what the needs of their clients are. From their endless efforts, the agency has been able to get contracts from different famous brands. These include Nikon, Starcom, ADK Yolk, and Media Vest among many others. For more information, contact them through +65 6571 7168 or +60 377336099.
Advertising is the key thing in promoting your company’s brand awareness to potential customers. However, to do proper advertising, you need to get into business with a marketing agency. Note that, not all advertising agencies are considered to work genuinely to the interests of their clients. As a result, you need to pay attention to the history of your selected agency. Make sure that the selected agency has a good reputation in its working. Consider one that allows you to view their past activities. You can also consider selecting one among the above-discussed agencies. By doing this, be assured that the agency selected will live to the expectations of your firm.
HVAS Group Asia Pacific
HVAS Group is one of the top advertising agencies in Singapore that specialises in media planning and buying. This includes mobile media, out of home, print, online, social, radio and TV. Their team is made up of professionals experienced in strategy, media, international management, mobile, digital, social media, sport, and entertainment as well as experiential.
They have a simplified integrated structure that has allowed them to build one of the best advertising teams in Singapore. Some of their notable clients include Puma, the Palau Legacy Project, Lacoste, Air New Zealand, Tourism, Australia, Gas Natural Fenosa, Pepsi, Domino’s Pizza, Sonae Sierra, and more.
You can contact the HVAS Group Asia Pacific Singapore office using +65 6317 6600. You could also walk into their offices located on 80 Robinson Road, #20-01 Singapore and speak with the experts.
Starcom is another of the top advertising agencies offering digital marketing in Singapore. They specialise in offering interactive digital marketing, advertising, marketing research and data analytics, media planning and buying, SEO, SEM, mobile, as well as social media.
They provide these services by integrating the power of human empathy and technology to produce excellent results. Some of their notable clients include Samsung, Airbnb, EA Sports, Visa, Kellogg’s, Kraft Heinz, Fiat Chrysler Automobiles, Novartis, McDonald’s and more.
You can contact Starcom on +65 6914 2600 or +65 6435 7100 for a quote on their services or book an appointment with one of the experts. Ideally, you could walk into their offices located on 60 Anson Road #07-01.
Performics uses a blend of knowledgeable specialists, technology, and data to search for new opportunities and solve complex advertising challenges. This makes them one of the top advertising agencies in Singapore and they employ industry-specific insights to deliver growth across the customer’s journey with them.
They specialise in content marketing, advertising, marketing analytics, and data research, media planning and buying, CRM, SEO, mobile, SEM, and interactive digital marketing. Some of their notable clients include Samsung, Ministry of Manpower, L’Oreal Paris, Citibank, the Health Promotion Board, and more.
You can contact the Perfomics customer support team via +65 6713 6333 for a quote or visit their offices located at Maple Tree on 60 Anson Road #07-01 Singapore 079914.
Actmedia is one of the most experienced advertising agencies in Singapore and it is the first company formed under the OMG Group. They are in-store marketing specialists offering a wide range of marketing and advertising services. They also double in digital marketing and e-commerce website design in Singapore
They have worked with a variety of clients such as Coca-Cola, Carlsberg, Bossini, Dutch Lady, Guinness, Hennessy Cognac, Magiclean, Lucozade Sport, April Skin, Beijing 101, Asahi, Red Basket, The Health Domain and more.
You can contact Actmedia Singapore Pte Ltd via +65 6844 0122 for a quote or book an appointment. You could also walk into their offices on 8 Jalan Kilan Timor #01-01 Kewalram House Singapore 159305.
DWA has a global presence spanning over 20 years, which means that your campaigns are not limited to a specific region. They specialise in advertising, brand monitoring, reputation, strategy, and consulting, media planning and buying, interactive digital marketing, direct marketing, market research as well as data analytics.
Their team includes some of the best digital marketers in Singapore that ensure you leverage on the power of having a high-quality online presence. Some of their notable clients include Cisco, TE Connectivity, NetApp, and more.
You can contact DWA Singapore via +65 6220 1640 to book an appointment or ask for a quote. You could also meet the team by walking into their offices located on 1 Wallich Street #22-01 Singapore 078881.
Mediacom prides itself on having some of the most knowledgeable and experienced digital marketers in Singapore. They specialise in combining content and connections on behalf of their clients to leverage their brand on paid and earned channels.
This has seen them offer some of the best media planning and buying as well as digital marketing in Singapore. Some of Mediacom Singapore notable clients include Shell, P&G SK-II, VWG Audi, Allianz, Swisse, and more. You can ask for a quote or book an appointment via +65 6232 5460. You could also meet one of the experts by walking into their offices on 18 Cross Street China Square Central, 048423 Singapore.
GroupM Singapore Pte Ltd
GroupM is a global company that founded the Singapore arm in 1996. They specialise in strategy and business development, technology, media planning and buying, content, brand safety, as well as e-commerce website design in Singapore.
Some of their notable clients include Singtel, SG50, Coca Cola, McDonald’s, Ministry of Education, Samsung, and more. You can contact the GroupM Singapore office via +65 6531 2666, or walk into their offices on 8 Shenton Way.
Dentsu Aegis Network Singapore
Dentsu Aegis is arguably one of the most sought after advertising agencies in Singapore and it is made up of a variety of companies. They help customers to grow by providing growth solutions and expert services that open up new business opportunities.
They develop data-oriented strategies to personalise the experience of each client by providing a variety of services such as CRM, brand monitoring, market research and data, B2B marketing, data analytics, media planning and buying as well as website design in Singapore.
Some of their notable clients include Disney Studios, Chevrolet, KFC, P&G, Toyota, Microsoft, Coca-Cola, Burberry, Phillips, General Motors, Kellog’s and more. Contact Dentsu Aegis Network Singapore on phone via +65 6501 4900 or visit their office on Guoco Tower, 1 Wallich Street, #22-01 Singapore 078881.
Omnicom Group Singapore
Omnicom is one of the leading media communications company in the world and one of the best advertising agencies in Singapore. They have over 70,000 specialists service thousands of brands 24/7. They have a variety of services ranging from advertising, brand consulting, strategy, monitoring, and reputation, direct marketing, integrated communications consulting, media planning and buying, luxury and premium branding, video content creation and more.
Omnicom Group also carries out a wide range of corporate social responsibilities centred on SDG 4. This involves education programs on marginalised and vulnerable communities all over the globe. Some of their notable clients include Coca-Cola, General Motors, Johnson & Johnson, McDonald’s, Samsung, Singtel, and more.
You can contact the Omnigroup Singapore office via +65 6671 4417. You could also walk into their offices at the Creative Centre at Pico Lobby B level 8 located on 20 Kallang Avenue Singapore 339411 and meet some of the best digital marketers in Singapore.
MediaOne Business Group
MediaOne is the best and leading online marketing agencies in Singapore. It has secured multiple deals with an excellent global brand which has pushed the agency forward in the industry. The management plays an important role and has celebrated success with press members and few selected clients. MediaOne Business Group has been leading in the marketing for more than a decade. It was started in 2008. The company mainly deals in search engine optimisation, social media marketing, search engine marketing, online reputation management, website design services and many more. Recently, they have started digital marketing courses and signed an agreement with various leading brands globally.
The new digital courses of MediaOne Business group are available for professionals, marketing enthusiasts, and SEO Experts. Additionally, they provide SEO courses for starters who are interested in starting their projects. Additionally, MediaOne Business Group has expanded its base globally and targeting local businesses. The potential clients who are interested in the agency can contact them through their website. In less than ten years, the company has completed more than one thousand projects with well-laid marketing strategies; this digital agency is targeting worldwide clients.
Telephone: +65 6789 9852
Digital Marketing Singapore
Digital Marketing Singapore is also known as DMS. It is a marketing agency that offers services such as lead generation, SEO and other special, advanced and unique marketing solutions for all brands. They are result-oriented and hence the reason they are among the top advertising agencies in Singapore.
Their main services are social, branding, e-commerce, shopper marketing, and digital innovation. In the last few years, they have been in the news for helping the McDonald in the Mother’s Day celebrations. Their other top clients include Tango5, Tw!st, Telling Stories, Tribal Worldwide and Track, among many others.
Vision Exchange Building, 2 Venture Drive, #13-06 Singapore
Telephone: +65 67021709
Quirk strives to offer nothing less than excellent quality regardless of the project’s size. They believe in tailored strategies for every project. This is the reason they are successful in evoking the desired emotional from the targeted audience. Quirk knows how to influence your potential customers whether on line or offline and turn leads into sales.
Some of their top clients are “Jascha Spivaksky” and “The Fullerton Heritage,” which made the marketing agency get honoured two Silver Awards in the W3 Awards. The agency was ranked number 43 in the Creativity International Design Awards for services offered to “The Pod Boutique Capsule Hotel.”Address: CT Hub 2, 114 Lavender Street #09-83
Telephone: 65 9654 0150
Ad Cool Media
Ad Cool remains one the most respected advertising agencies in Singapore. It offers spontaneous marketing services with a lot of creativity. This agency is known for the biggest mobile boards used in outdoor advertising. Their services also include paid ads and digital marketing along with social media management and marketing. if you are looking for Google search ads, Facebook ads and mobile ads advise, this is the agency to contact.
Their top clients include Hitachi Plant Technologies, WECO Management, Aids Singapore and RealTime Gaming Asia.
Address: 391B Orchard Road Ngee AnnCity Tower B, #13-09 Singapore 238874
Telephone: +65 8699 8989
The Idea Lab
The Idea Lab presents its services in a creative way. Their website says it all and they are the best for print and TV ad production. Other services include digital, design and social media marketing.
Their top clients include Coca-Cola, LG, Tiger Ways, Garuda Indonesia, Facebook and Peugeot.
Address: 33 Ubi Avenue 3, Vertex Tower A #04-74 Singapore 408868
Telephone: +65 6745 4332
Convertium Pte Ltd
Convertium prides itself as one of the top advertising agencies in Singapore that have create a positive impact in digital marketing. it has been in existence since 2001 and continues to create exceptional experience for digital platform users.
Their services are web design, web development, content management and digital marketing. Their top clients include Marina Bay Sands, Singapore Exchange, Bank of Singapore, Shangri-La Hotels and Resorts, Caltex (Chevron) and Lexus Asia Pacific.
Address: 11B, Stanley Street, Singapore 068730
Telephone: +65 6236 6400
G/GA is a creative agency that offers advertising services in Singapore. It has over 2000 employees and 18 offices in different parts across the world. They are a froup that is dedicated to offer the best regardless of the location of a business. Their services include digital marketing, Brand AI, C-Suite consulting, service and product design and much more.
Their top clients include Patagonia Brewery, Nike, Red Rock Deli, Ubisoft, Mercedes Benz, The Home depot, Patagonia Brewery and Samsung.
Address: 40A Orchard Rd, Singapore 238838
Telephone: +65 9233 4636
What To Look Out For When Engaging An Agency In Singapore
Engaging an agency in Singapore is a huge step and investment, with many of the companies in the country offering different advertising packages at tempting prices.
The market itself is fairly saturated, and business owners and marketers are wising up to the risk of settling for an agency that claims to be a jack-of-all-traders. Some of the clients have even filed complaints on the agencies that over-promise but under-deliver.
Bait and switch is another common tactic incompetent agencies use to lure in starry-eyed clients. They’ll simply offer low bids, but immediately after signing a contract, start pressuring the clients to top up on their initial payment to receive even the most basic of the services they had bargained for.
Agencies are NOT safe either. With rampant cases of agencies filing cases on some of their clients stealing their ideas, it’s safe to say that the advertising industry in Singapore is as messy as it can get.
It’s however worth noting that NOT all creative agencies in the country are rotten. If anything, every creative agency on this list is at core trustworthy and it’s all for a number of good reasons.
First it’s because every single one of them have been in the business of advertising long enough without sullying their reputation. Clients trust them, and they’re among the few agencies that put professionalism over everything else.
In other words, these companies don’t just pitch and bolt out on you. Instead, they all believe in strengthening the relationship they have with the clients they serve, in the hopes that they’ll all be working towards building a co-existing ecosystem that thrives through referrals and clients advocacy.
The Million Dollar Question
Now that you have a narrowed list of the agencies you can completely trust, how do you sift them through to choose that one company you can be sure will be giving you the most bang for your money, while leaving you with a peace of mind?
This post draws some light on the state of advertising agencies in the country. It’s basically aimed to help you make the most educated choice when deciding on the agency to entrust with your marketing needs.
The whole point of this guide is to make sure that you find that one marketing agency that at the end of the day guarantees you the best returns on your investment, without putting you at unnecessary risk or pressure.
That being said, here are some quick primers to help you choose the right advertising agency for your business.
Google should be the educated friend you turn to for advice whenever you’re stuck. An agency can lie about itself, but somewhere along the hallowed walls of Google, there lies a piece of information that speaks nothing but the truth.
If at any point the agency under-delivered on a service a client requested for, then you can be sure it’s listed somewhere on the web, either as a review or in a comment section as a way to warn other clients.
To be on the safe side, you can start by finding out the core competencies of individual agencies. What are their strengths? Do they have any prior advertising experience or will they be experimenting with your business?
Google has a chockfull of recommendations, and it’s just a matter of you scouring the internet to dig out the right information.
Needless to say, before you even think of doing your own due diligence, to do yourself a favour by checking out if the agency has a fully functional web portal, instagram page, twitter account, and Facebook page to name a few.
If the agencies is only found on TheGreebBook or Yellow pages, then take that as a warning that they cannot be trusted.
Be extra wary of any agency that has a one-size-fits-all kind of approach to every problem. If the agency is NOT willing to analyse the current situation of your business, and come up with a customised advertising solution for it, then that goes to show that they’re only interested in what’s in your pocket.
A good agency is one that delivers consistently. Their reputation takes precedence, considering they thrive on referrals and recommendations.
So the first thing you might want to find out is how the company plans to gain the much-needed knowledge about your business. You want to find out what approach does the company use to dig out for more info concerning your sales goals and field of work.
And while at it, it’s also important to watch out for agencies that only operate in one particular industry or field of work. For all we know, they might be harbouring conflicting interests with another company you’re in competition with.
And in the event that you decide to throw all caution to the wind, do yourself a favour by inquiring about how the company plans to resolve the issue of conflicting interests. After all the whole reason you’re paying the agency is to gain a competitive edge over rivalling companies.
Will the company be favouring one business over the other — because at the end of the day, only one of the companies will be emerging the winner?
Does the Agency Know What’s What?
The world of marketing and advertising keeps changing. Facebook keeps updating their algorithms, and so is Instagram, twitter, and other social media channels. The same can be said about Google and other search engines.
Meaning, a competent agency must have a proper game-plan that they use to learn about the industry true facts and gather fundamental information on what’s working and NOT working every step of their marketing journey.
The learning curve stretches far beyond social media platforms. For all we know, machine learning, artificial intelligence, and natural language processing are all integrated in online advertising — and since they all keep on improving all the time, it makes more sense for an agency to be updated on what’s new on a more advanced level to understand some of the marketing drills.
SEO is NOT an exception in this. Among the recent developments in the field of SEO there’s screenless SEO, which is basically SEO in spoken form, and which is significantly changing the general landscape of content marketing.
This is an urgent call for any advertising agency out there to rethink their marketing strategies and calibrate them where necessary to match the tide or be rendered incompetent.
A trusted agency won’t just be interested in driving business. But in staying abreast of all the hot topics and topics within the industry. They’ll also have a blog section that they’ll be constantly updating and which is aimed at educating their online following.
So before you rush into choosing any agency, do yourself a favour and find out if the agency has established some sort of authority in the industry. Do they give out useful information regarding the industry or offer direction on what’s regarded the right course of action marketers can take depending on the time?
A Broad Range of Skill set
For a creative agency to effectively deliver on their promise, they must be multifaceted. They should have a broad range of skill set that covers every aspect of their digital marketing process.
Meaning, should it turn out that your site’s SEO is affected at code level, they should have the skill set to work it out on their own instead of using it as an excuse for their incompetency.
A good advertising agency operates with a team of a talented workforce that includes web developers, graphics designers, web designers, PR specialists, content developers, copy writers, and so forth.
Don’t get it twisted — a well rounded creative agency doesn’t whip up one-size-fits-all solutions. Rather, they have the required skill set and technical expertise to tackle an underlying problem from all angles.
The motley blend of different marketing professionals helps to analyse your marketing effort from every possible angle, so the agency can come up with a working strategy to drive in more traffic and ramp up sales.
The Cost Involved
The cheapest agency in NOT the best option. But that’s NOT to say that you should settle for the most expensive option you find.
The only surefire tactic to choosing the right agency is doing your own due diligence. In which case, a good agency should be one that offers the highest value for your money or one that will be spending your marketing money more wisely instead of splurging it on unnecessary ads and overcharging you for some of the services rendered.
The agency you choose won’t of course be spending every single one of the pennies you invest with them. For what we know, some of the money have to go to buying ads, sending promotional emails, and buying content.
However, what’s important is for the agency to ensure its team offers the highest value for your money.
If anything, there’s no point in hiring an advertising agency if they cannot guarantee you a wise spending of your hard-earned cash. If they’re spending your cash on content, then you might want to make sure that the content you receive is quality enough.
Suffice it to say a good strategy will go a long way to help you cut on your ad spending by nearly a half.
The days when online advertising only meant visiting a few online platforms and making a few clicks for an educated guess of what to do are now in the past. Nowadays, in order to make the most out of the marketing campaign you’re running, then you must be prepared to think like search engines and social media algorithms.
You need to keep track of the results you’re getting every step of the way, while keeping reports, and bench-marking where necessary as you force your way towards the goals you’ve set for your business.
So if the agency isn’t willing to explain to you plainly, in a clear and coincide manner, how the different pieces fit into each other, and what to expect at the end of it all, then you’re better off trying out a different agency.
The Red Flags to Watch For
Red flags warn you of the impending dangers. They’re what you use to vet out some of the agencies and narrow down your list.
So how do you tell if investing with a particular ad agency is a risk in the offing or pure waste of your hard earned marketing money.
Instead of coming up with a marketing strategy that encapsulates all social media channels, a competent agency should be more specific with how they’re planning to take advantage of a particular social network.
That’s to say their social media strategy should be more focused and targeted. Instead of picking a random social network, the agency should also be able to point out a number of reasons a particular network is more suited with your kind of business.
For instance, if you’re operating an industrial shipping company, then maybe the company should be able to walk you through all the details as to why instagram is NOT suited for launching your social media campaign.
The same cannot be said about a real estate developer or agent that wish to showcase their properties or if you’re setting up an online shop and are looking for the most suitable platform to display the products you’re offering.
When their Promise is too Good to be True
A good agency is always slow on promises and quick on breaking down the process involved in getting something done.
They’ll NOT be making empty guarantees or overselling their services in a bid to get you to invest with them.
If anything, they understand that the trickiest part of running any marketing campaign is executing the laid strategy more effectively. They know that it takes a lot of time, work, and dedication to pull anything off. Plus there will be a lot of calibrations and adjustments along the way to leave any room for guarantees.
So instead of promising on the results they’re NOT sure of, a competent agency will be promising on getting the work done. They’ll have a strategy, but they’ll leave some room for doubt just in case some things fail to flow according to plan.
For which case, you have to begin by understanding that a good agency has the capacity to push you to the first page or even the first position in Google and other search engine. But this claim comes with no guarantees. So should any agency guarantee you that, then take it as a red flag and run for the hills.
Advertising is not cheap. There’s a whole lot to invest in in any successful online marketing campaign, and nothing about it is cheap. Good content developers charge exorbitantly, and so are the developers involved and the PPC cost and everything else.
So in other words, if the price that an agency is asking for is way below than what’s considered standard, then that’s another reason to consider checking out a different agency.
MediaOne just happens to be among the few companies that are more focused on results. It’s the agency you turn to if you’re looking for someone to address your concerns more eloquently.
What sets the agency apart from any other agency you have in mind is the fact that they’re brutally honest with the clients they work with and very pragmatic about the expectations they lay in front of you.
These are the top advertising agencies in Singapore today. However, you need to make many considerations to ensure that you are getting the best services and value for your money. For this reason, you need to contact several of the agencies and request a quote. Where possible, ensure that you meet with the experts and go through their portfolio.
Contact us today for professional digital marketing services in Singapore. Our support team is on hand to issue with a free and non-obligatory quote 24/7.
Make a point to reach us today with your marketing concerns by dialling this number (+65 6789 9852) and they’ll be sure to help.