Taking your business to another level of success comes with deep investments in advertising. But which are the best advertising agencies in Singapore? And how do you go about the selection of which agency to deal with when you are an investor in Singapore? Most of the businesses that have fallen in their performances are as a result of employing poor advertising agencies.
In Singapore, it is tough to rate advertising agencies and digital agencies because of its a very competitive industry and the creativity and success of advertising campaigns in Singapore is subjective. It is even hard to choose which firm if you have a product to be advertised.
One reason why you may end up with unreliable advertising agencies is their high numbers in the market. As a result, we have decided to make you a selection of the top 16 best advertising agencies in Singapore. This article has not been sponsored by any of the agencies making it genuine and unbiased. In case you are looking to hire an advertising agency, consider one of the following.
- Graphic design
- Marketing interactive
- 30 Merchant Road, #03-12 Riverside Point, Singapore 058282
- +65 6533-2200
- Brand Consultation
- Brand Strategy
- Graphic Design
- Marketing research and data analytics
- Brand Reputation and monitoring
- Identity Programs
- 1 Magazine Road, #3-07 Central Mall, Singapore 059567
- +65 6511-7614
DDB Worldwide Singapore
- Publishing advertisement in journals, periodical, television, radio and many more
- 10 Pico Creative Centre 20 Kallang Avenue, Singapore 339411
- 6671 4488
Carat Media Services Singapore
- Local and international businesses Advertising
- 152 Beach Road, 36th Floor Gateway East, Singapore 189721
- +65 6501 4900
- https://www.aemedia .com
- Management services
- 111 Somerset Road #14-01 Singapore 238164
- +65 6733-1110
- Corporate literature
- Website initiatives
- Social media initiatives
- Annual reports
- 25 Duxton Hill, Singapore 089608
- +65 6325-3368
- Brand Safety
- 700 Beach Road #04-01 Singapore 199598
- +65 6225-1262
- Local and international business Advertising
- Branding and positioning
- 8 Murray Street #02-01 Singapore 079522
- 150 Cantonment Road, #03-01/03 Cantonment Centre Blk A, Singapore 089762
- +65 6849 4825
- Global production
- Brand Consulting
- Sales Promotion
- Web design
- Digital Interactive
- Marketing Research
- Data Analytics
- Media Planning
- Brand Reputation
- Public Relations
- 40A Orchard Road, #06-00 The MacDonald House, Singapore 238838
- +65 6737-9911
- https:// www.mcann.com
Saatchi & Saatchi
- Public Relations
- 3d River Valley Road, #03-01 Clarke Quay, Singapore 179023
- +65 6339-4733
Ogilvy & Mather (Singapore)
- Graphic design
- 35 Robinson Road #03-01, The Ogilvy Centre, Singapore 06876
- +65 6213-7899
- Digital marketing
- Sales promotion
- Event Marketing
- Graphic design
- Identity Programs
- 5 Kadayanallur Street Singapore 069183
- +65 6438 5288
- Marketing Interactive
- 1 Stanley St Singapore 068720
- +65 6438 5592
- Digital Marketing
- Brand Activation
- 50 Scotts Road #01-01, Singapore 228242
- +65 6591-5800
MediaOne Business Group
- Graphic Design
- Search Engine Marketing
- Social Media Marketing
- Content Management System
- Search Engine Optimisation
- 40B Tras Street Singapore 078979
- +65 67899852
- Graphic design
- Branding and Positioning
- 1 Harbourfront Place, Harbour Front Tower One #4-01, Singapore 098633
- +65 6722 3908
Some other notable agencies include:
The Asia Pacific XM Advertising Agency
The XM agency is among the very first agencies to be established in Asia. The agency is well known for its excellent services in digital marketing, technology consultancy and their experience in design services. Some of its service clients include Singapore tourism board, Unilever and Maxis among many other famous brands. The agency combines consumer insights, intelligence, and excellent ideas to design great adverts. As a result, these adverts create a great impact in creating a change that brings a difference to their clients’ businesses. By doing this, the agency has been able to establish a good foundation not only in Singapore but the whole region of Asia. To see how their performance is like, click on the above link to land in their webpage.
AD Cool Media
If you are looking for a client-centred advertising agency, AD Cool is the place to be. The agency employs a lot of effort and dedication to developing creative and customer winning online campaigns. It greatly believes in creativity to come up with unique adverts that keep their clients outstanding in the market. AD Cool does most of its advertising on social media platforms such as Facebook, web design, mobile board advertising among other competitive channels. Some of their regular agencies include AIDS Singapore, Hitachi, Tekataro, Hub, and Best Fresh Food Edmas among others. AD cool is based in Singapore and is among top advertising agencies that originated in Singapore.
The 24K Design Studio
The 24K is a digital marketing agency has its roots in Singapore. The agency is well known for its market-oriented and web-based IT services to their clients. They are good with designing, SEO, SEM, social media and digital marketing, and professional marketing. Other services offered by the agency include web development, design, solving e-commerce related issues and content managing. The 24K advertising agency has worked with a variety of companies such as Opus IT services, Sum Kee food among other corporate. For more information, consider giving them a call today through +65 6844 0132 0r +65 6600 0131.
Rezonance is a boutique agency that serves its clients with customised and measurable social media and digital marketing. They serve both small size and big-size firms with innovative digital marketing services. The agency works with the aim of closing all loops around all digital touch points. As a result, they ensure that they engage, influence and convert the target audience into customers.
The VML Qais
VML was started as a consultancy agency in 2003. In 2011, the agency was re-launched to VML Qais to become the biggest independent digital advertising agency based in Singapore. The agency had the best digital network. Today, it has grown to be an award-winning from clients such as Singapore Effie, an IAS award, Digital Media Award among others. VML is well known for its spanning strategy, creativity and perfect use of social media in advertising. As a result, the agency has been able to secure a wide range of customers. It is considered among the best, with the capacity to win customers’ heart.
The Asian TP
Asian TP was first adopted in 1974. It consists of an established media house that aims at providing targeted content to clients’ customer markets in the Asian Pacific Region including Singapore. This way, they help their clients to develop and maintain their websites at their higher standards. Some of their services include corporate branding, SEO, special business package and website design and development among other services. The agency has worked with different companies among them Sterling Bank, Atlas Door, Fagan Company, Waste Management Services, DMB, and Williams among others. They are well known for being able to make a wide area coverage increasing the number of potential customers for their clients.
Possible Advertising Agency
If you are looking for an agency that cares about results, the possible agency is the place to be. They are aimed at creating a world-class advertising effort that brings great results back to their clients. As a result, the agency has to buck-up all ideas with hard-core data to ensure they create solutions that generate customers. The agency is not only based on the Asian continent but has spread in 4 other continents. With this diversity, the agency can come up with transformative advertising content. By doing so, the agency has been considered as among the best option to work with by big companies such as Microsoft, Bill and Melinda Gates Foundation and Coca-Cola. For more information, give them a call today through 658065.
InsideOut Marketing Agency
Among the most successful advertising agencies created in Singapore is InsideOut agency. Their main aim is to develop themselves into a brand that is used to promote other brands. Their technical team is full of experienced workers full of creative ideas that are targeted to bring their clients customers. The agency is the best in designing solutions that integrates form and function. They serve their clients with strategic systems that communicate with a friendly tone to the intended audiences. The agency has worked with a wide variety of clients from different disciplinary. In all their designs, they have successfully been able to create quality designs and strategies that bring a difference in brands. As a result, their clients can achieve refreshing results at all times. You can send them an email through email@example.com for a chance to get in contact with them.
Brand Rich LLP
The main idea behind the establishment of this agency is the fact that brand users can easily get rich online. It is so as long as the users understand how to position their brand while marketing it through the right mediums. As a result, they can serve their customers with what they believe to be the best. The agency is good at website design, SEO, SEM, email marketing, online social networking among other services. They believe that everything starts with the customers. With this in mind, they understand how to create positive clients experience with the customers. This is done through increased visibility, brand awareness, loyalty and customers reach. As a result of the agency good works, it has found an opportunity to work with a variety of famous companies. These include Pain.com.sg, Ron Kaufman, John Sih, and Ascend Education among other great companies. For more information, visit their website to learn more.
The Cresset Technologies
If you are searching for an agency that will help turn your brand to commerce, Cresset Tech is your best choice. The agency works by converting customers stories to product stories. For the agency to achieve this, it uses branded content and social media platforms to ensure a guaranteed and productive consumer engagement with the information. The agency takes part in building brands by use of audience insights. It also works as an entertaining agency by creating its content on what people love to see and listen. As a result, the agency has been able to win contracts with major brands, vendors, social media platforms and leading agencies. They are hired to help the concerned marketers gain the intended consumer engagement.
In the year 2006, Ate got adopted for the first time as a consultancy firm. Its main function was to offer lifestyle companies dynamic answers to their marketing and communication needs. Today, Ate has been transformed to be among the most innovative advertising agency in Singapore. It comprises three branches, that is, Ate Ideas, Ate Digital and Ate Integrated Communications. Its team comprises of experts in digital and social media marketing, public relation, content development, sponsorship and partnership among other fields of expertise. What drives the company is its unique ideas that bring change and makes things happen. As a result, the agency has been able to win contracts with DBS, Louis Vuitton, and American Express among other famous brands.
If you are seeking a long-term relationship with your customers, Adweb 360 is all you need. For you to achieve this, the agency works to maintain 100% satisfaction of the clients target customers. Also, all projects are only executed by expertise. Just as the founder Vincent Laporte who is master’s degree holder in Science in applied mathematics, his team is full of highly educated and trained workers. The agency is committed and dedicated to delivering high-quality work. As a result, it has been able to win a variety of contracts. They have been able to work with famous brands such as La Villa Transport, and Spizza Pizza Restaurant. If you are interested, you can give them a call through +65 3159 1402.
If your company is looking for a marketing agency to help you create a connection between customers and your brand, VMSD is the place to be. The agency has more than 20 years of experience in the advertising market. They are well known for their excellent Visual Merchandising, space design, retail experience and global retail among other services. After being in the market for these years, the agency is capable of creating original and customer attracting brand stories. Together with their retail experience, the agency has grown to be the best specialist and brand partner with many international brands. The company is trusted to create 360 degrees communication solutions that enable businesses and brands excel. This gets done out of passion, dedication, a healthy dose of humour with a big smile. If you are looking forward to creating a strong relationship with your customers, VMSD is your best option.
Carbon Digital Agency
If you are looking for an agency to take care of your interactive and integrated needs, Carbon is the best selection for you. The agency has won multiple prizes with its amazing creative storytellers, strategists, consultancy and marketers. This team is full of new ideas and makes insights into impactful initiatives and campaigns. Some of the brands that they have worked with include Singapore Polytechnic, Link, Esplanade Singapore, and StarCruise among other famous brands. They are well known for their digital strategy consultancy, social media marketing, and content making and development. They are also experts in website designing and development among other services. Through their excellent services, they have been able to win multiple contracts not only with private sectors but government projects as well. For more information, give them a call through +65 6293 4373.
Aiden Creative Agency
What drives this agency is the belief that, if the client has to benefit, the agency must work as a partner with the clients. Working as an outsourced vendor will not benefit the clients in any way. From its adoption, the agency has been on the use of new technology. Despite the challenges with the continuously growing technology, they have been able to keep a good track of these changes. They are well known for their great services in web designing and development, SEO, social media marketing. Other services offered by the agency include pay per click advertising and email marketing. Due to their great services, the agency has won contracts with famous brands all over the world. These include Toshiba, Singapore cable car, EBC, Triumph among many others. If you love them, contact them through + 95 97 99 199557.
Are you looking forward to partner with an online consulting firm? A Firm that helps you brand your design, create a captivating, and engrossing website experiences? If so, ClickTrue is your best option. They are well known in online marketing, as well as technology services. They are good at SEO, SEM, social media marketing, and web analytics inquiries among other services. ClickTrue has been in the market for more than ten years since their establishment. As a result, the whole team understands what the needs of their clients are. From their endless efforts, the agency has been able to get contracts from different famous brands. These include Nikon, Starcom, ADK Yolk, and Media Vest among many others. For more information, contact them through +65 6571 7168 or +60 377336099.
Advertising is the key thing in promoting your company’s brand awareness to potential customers. However, to do proper advertising, you need to get into business with a marketing agency. Note that, not all advertising agencies are considered to work genuinely to the interests of their clients. As a result, you need to pay attention to the history of your selected agency. Make sure that the selected agency has a good reputation in its working. Consider one that allows you to view their past activities. You can also consider selecting one among the above-discussed agencies. By doing this, be assured that the agency selected will live to the expectations of your firm.
MediaOne Business Group
MediaOne is the best and leading online marketing agencies in Singapore. It has secured multiple deals with an excellent global brand which has pushed the agency forward in the industry. The management plays an important role and has celebrated success with press members and few selected clients. MediaOne Business Group has been leading in the marketing for more than a decade. It was started in 2008. The company mainly deals in search engine optimisation, social media marketing, search engine marketing, online reputation management, website design services and many more. Recently, they have started digital marketing courses and signed an agreement with various leading brands globally.
The new digital courses of MediaOne Business group are available for professionals, marketing enthusiasts, and SEO Experts. Additionally, they provide SEO courses for starters who are interested in starting their projects. Additionally, MediaOne Business Group has expanded its base globally and targeting local businesses. The potential clients who are interested in the agency can contact them through their website. In less than ten years, the company has completed more than one thousand projects with well-laid marketing strategies; this digital agency is targeting worldwide clients.
Different types of media in Singapore
The media industry has different kinds of sectors dealing in various fields such as animation, broadcasting and so forth. Foreign media is available in Singapore. Americans, Japanese, UK, and Germans formed the largest group of media correspondents. Singapore is an ideal place in attracting foreign organizations. Over the last years, many new media companies have set bases. Famous international media available in Singapore include CNBC Asia and DOW Jones Group. Both the two companies have their headquarters in Singapore. Various publications such as Time, INYT, WSJA, Newsweek and Economist print their information and distribute Asian Editions via Singapore.
Local Media also formed the more significant part of the industry. There are about nine daily newspapers such as The New Paper, TODAY, The Strait Times, Lianhe Zaobao, Shin Min Daily, Berita Harian, Tamil Murasu, and Lianhe Wanbao. The newspapers are conveyed in different languages such as English, Malay, Tamil, Chinese and so forth. The leading publisher in the whole industry is Singapore Press Holdings.
On local broadcast media, there are approximately 20 satellite broadcasters that are licensed according to the laws and regulations found in Singapore. The broadcast uses four main uplinks such as Ascent Media Group, ST Teleport, SingTel Telecast and MediaCorp. However, the local broadcast media can use their uplinks, but Infocomm Media Development Authority should issue a separate license. Citizens of Singapore have access to multiple arrays of films, more than 1 000 films are imported annually. These films add more and broad range of choices to consumers. However, local shows and films are promoted and supported by the authority, Singapore Film Commission. This injects maximum vibrancy to the local films shows scene which is enjoyed relatively by the citizens.
Radio is another popular media in Singapore. MediaCorp Radio is the owner and carries operations of 13 radio stations which air in different languages. It also owns XFM 96.3 that broadcast in French, Japanese, Geman, Hindi, and Korean. It provides diverse options to various communities in Singapore. The 13 radio stations include Capital 95.8FM, RIA 89.7FM, LUSH 99.5FM, CLASS 95GM, WARNA 94.2FM, GOLD 90.5FM, Y.E.S 93.3 FM, SYMPHONY 92,4FM, 938LIVE, EXPAT RADIO 96.3FM. LOVE 97.2FM, OLI 96.8FM, and 987FM. SPH Radio owns and operates One FM 91.3, UFM100.3 and Kiss 92FM. SAFRA Radio owns and operates Power 98FM and 883JiaFm.
Television attracts a wide range of consumers in Singapore. MediaCorp is also the largest and popular broadcaster. It manages and owns various entertainment and broadcasting channels such as Channel U, Channel 8 and Channel 5. Additionally, it leads the information channel and Malay entertainment. It has added other broadcasting channels such as Okto and Vasantham. Channel 5 and Channel 8 provide consumers with highest quality and 24/7 Mandarin and English information and entertainment programs. Channel 5 is majorly information programs while channel 8 is entertainment programmes.
CNA (Channel NewsAsia) was started in 1999 to offer Asian English shows majorly airing news to viewers all round the clock. It has a wide area of the field from social, political to economic news covering areas of East, Southeast and South Asia. It has its stations in these regions. CNA is also part of MediaCorp Company. StarHub Tv is another popular media in Singapore operating a subscription Tv service and providing about 100 quality and international programming channels. It airs its program 24/7. Some of the programs that are found in Starhub TV include HBO, CNN, National Geographic and Star World. Another media, SingTel mioTV was started in 2007 and also operated under subscription. It provides programs such as Video on Demand Content. Mainly their content covers many areas such as sports programs, general entertainment, and US drama series.
Media gaining popularity and those dying in Singapore
It is no doubt that TV and print media is dying. From many sources, subscriptions are going down, and many viewers and readers are moving online. They use digital platforms for entertainment and news. Digital media is gaining a lot of popularity, and the ad spending is ten times more than it was two decades ago from the sources in Group M.
TV and Print media have started seeing a significant reduction in their advertising field. Television and print media circulation revenue is exceeding advertising revenue so there are many chances that they will phase out in the future. For example Jakarta Globe, a local publisher stopped printing in 2015 due to the high cost of operating a paper. The Strait Times recently announced that it would merge with other two companies to cut about 10% of the operating expenses. The Strait Times print circulation dropped to 276 000 in 2016 as compared to 300 000 in 2015.
In coming years, entertainment and media industry will see a rise in the compound annual growth rate of about 3.5%. This is similar with $5.6 billion in 2016 to about $7 billion in 2022 according to PwC report. The local online advertising market is expected to grow from 8.4% CAGR to $455 million in 2022. Mobile advertising, well-known marketing agencies will continue to dominate the industry and accounts for about 48% of the total amount.
In 2017, advertisers in the region spend about $305 million in internet advertising which is an increase of 13% on 2016. From this report, it shows that Singapore is benefiting from digital infrastructure. More than 1 million households have been connected to high speeds broadband internet and 5 million high-speed phone connections.
Magazines are still experiencing growth while newspapers are rapidly declining. However, both newspapers and magazines have acquired a new trend of moving from print to digital format. Magazine digital revenue is exceeding traditional revenue in 2018. Newspaper market has been declining for three consecutive years.
Radio is set to be on track in 2019 following contracting revenue in several years. The advertising accounts in the radio of 30-second slots cost about $329 on well know stations such as Kiss 92FM. Most popular radio stations in Singapore air in the Chinese language. The total amount of TV advertising revenue is expected to grow at 0.5 %. However, Television subscription and terrestrial are dropping.
Digital streaming is taking a new look in Singapore. It grew from $3 million in 2013 to $20 million in 2017. It is expected to multiply, and by 2022 it will amount to $65 million. Recently, on-demand platforms are generating good revenue. E-sports are also overgrowing majorly because of overall video games and regular games. Singapore has set expectations to provide trust and transparency to consumers by how personal and data are handled.
Media laws in Singapore
The Info-communications Media Development Authority (IMDA) is the main body regulating the overall media sectors. The agency is responsible for promotion, development, and regulation of the communication and information industry. It also includes information technology and telecommunication sectors. Currently, various media sectors and telecommunication are regulated by different areas.
Telecommunications sector us Under IMDA according to Telecoms Act while Info-communication media is under IMDA Act 2016. Telecommunications Act entails a lot of issues from regulations, standards of performance, code of practice advisory and directions guidelines. All people operating any telecommunication media should be licensed under the rules in the Telecommunication Act.
On advertising sectors, the Singapore Code of Advertising Practice is the main principles guiding ways on how advertising agencies should run. This code aims at promoting high levels of ethics in advertising through self-regulation. All the advertisement done by anybody should be legal, honest, decent and truthful. This code covers all the national, international and local laws. There are new laws that have been put in place in Singapore to guide rapidly in increasing digital and technology landscape. The IMDA will take over the existing laws of monitory broadcasting content.