Looking for expert tips on how to conduct internet marketing in Singapore? We live in a highly digitized and competitive world. As a result, startups and established businesses should always devise strategies for reaching out to clients. Internet marketing is a proven strategy for ensuring that your company is heard out there and that it gains both online and offline visibility.
More than 80% of Singaporeans access the Internet using either PCs or mobile devices. Therefore, it is imperative that marketers formulate steadfast strategies for ensuring that their companies are marketed to this tech-savvy segment of the population. To achieve the most desirable results, here are actionable tips on how to conduct internet marketing in Singapore
This Internet marketing strategy entails sending emails to your current or potential clients with the objective of keeping them apprised with your company as well as the services and products that you sell. Email marketing has remained one of the most effective lead generation and direct marketing strategies.
Most social media influencers and affiliate marketers use email marketing to boost other internet marketing strategies that they have in place. To optimise your email marketing campaigns, here are three tips that you ought to keep in mind.
1: Reach Out to the Right Clients
It goes without saying that your email marketing campaign will yield no results if you target the wrong audience. This highlights the significance of categorising your customers according to their needs and demographics before you start sending out emails.
This may sound a little cumbersome but the effort spent segmenting your target audience will significantly increase the success of your email advertising campaign in Singapore.
2: Use Quality Subject Lines
Arguably, one of the most significant mistakes that companies make during their email marketing campaigns is the use of boring and unrelated subject headings. Market surveys indicate that most people only open emails that have catchy subject lines.
This highlights why you should always use eye-catching subject lines, which can draw the attention of whoever will receive your emails. It is advisable that you make the subject line descriptive, brief, and capable of encouraging recipients to not only open and read your emails but also go ahead to visit your site or even make a purchase.
3: Purchase a Quality Email List
If you run a new company that is trying to market itself in Singapore by use of Internet marketing, it is advisable that you purchase an email list. This will go a long way in providing a foundation for your campaign. You can get the email addresses of possible customers from companies such as SGBusinessData.com and Ninja Email.
Nevertheless, you need to ascertain that whatever company you choose to get your email list has a database that only contains the email addresses of your target audience. This will ensure that your emails record an impressive response rate. Similarly, you can build your own mailing list.
Invest in Suitable Email Marketing Software
There are dozens of email marketing software out these including MailChimp, Constant Contact, Campaigner, and Get Response. With such, it will be easy for you to reach out to potential clients through the use of professional and custom-made emails.
To avoid having your account blacklisted, it is imperative that you understand the terms that guide the use of such software. For instance, MailChimp, and Constant Contact discourage users from the use of purchased email lists in their marketing campaigns.
Engage With Recipients Well
Good emails are an equivalent to Tweets and Facebook posts. For them to become viral, you must engage with recipients as well as motivate them to share the emails with others. This is why you should take time to create captivating content, which will spark your online readers’ interest.
In doing so, you will boost your chances of getting your emails shared or forwarded to other potential clients. Conversations that start in an email marketing campaign can spill over to social networks, thus expanding your market reach.
Email Marketing Campaign Statistics Ought to be Taken Seriously
Conversation rate, click-through rate, and bounce rate are the foremost metrics that are used to determine the effectiveness of email marketing campaigns. By taking note of these statistics, it will be easy for you to drive traffic to your site, thus generating more sales.
These metrics are crucial and therefore, ought to be carefully analysed so that you get an insight into aspects such as what is the best time to send emails. Likewise, the conversation rate will give you an idea about which content interests your audience the most.
Currently, affiliate marketing is still a new concept in Singapore. Nonetheless, it has been gaining traction impressively. Unlike it was the case in the past where only half of the Singaporean companies were using affiliate marketing to grow their business, more companies have embraced the strategy.
The growing popularity of affiliate marketing is attributed to its convenience, affordability and the ability to guarantee long-term outcomes. You can get affiliates from global marketing firms such as ClickBank. These affiliates will work to market you and your products on their websites, blogs, social media platforms, and through email marketing.
There are also tens of local affiliates in Singapore. These have a significant following of potential clients, and won’t hesitate to market your company in return for a commission whenever clients make a purchase. Other companies and affiliate marketing programs that you can take advantage of include Agoda Affiliate Partners, com.sg Affiliate, Commission Junction, Hotels Combined, and Amazon Associates.
Social Media Marketing
A significant portion of the Singaporean population is on social media. Therefore, one of the most effective strategies to conduct internet marketing in Singapore is to have a presence on social media. Social media marketing entails reaching out and connecting with potential clients via social networks such as Twitter, Facebook, and LinkedIn.
Often, clients discuss products before they place an order. Therefore, the closure rate is likely to be high if your products are referred to prospective clients by their trusted friends who are not salespeople but have bought and used your product in the past.
To understand just how social media marketing is, you have to consider this example. If you intend to purchase a refrigerator and you come across a fridge ad on a social media platform that has been liked 100 times by either your colleagues or family members, you are likely to purchase that particular model rather than something else.
By December 2015, Facebook had more than 1.1 billion active users around the world. Creating a Facebook page for your company and posting ads will not only boost your online presence, but it will similarly grow your sales. While posting Facebook ads, you can request the site only to show your ad to Singaporeans. This way, your ads will get maximum results.
When you use social media to drive your marketing campaigns in Singapore, numerous options can help you target a particular segment of users. For instance, florists who operate in Bukit Batok or Jurong East can choose their ads to be only visible to users who either live or work in the localities.
You can also use Twitter to boost your Internet marketing campaign. The social network allows you only to display your ads to a particular group of people. For instance, you can post videos that explain your services and products alongside comments and photos with links to your website. Other social networks that you can incorporate in your marketing campaigns include YouTube, WhatsApp, Google+, Instagram, LinkedIn, and Pinterest.
This is mainly a video sharing platform. With YouTube, you can create profiles so that you upload videos as well as comment on other users’ videos. Similarly, you can subscribe or follow other users. Creating a YouTube profile for your business will help you advertise through videos.
WhatsApp is a messaging app, which allows users to text each other and even share audios, photos, and videos for free. Your content can be shared on different WhatsApp groups, thus generating positive conversation about your products and services.
Instagram has grown into one of the most widely-used and popular social media platforms in Singapore. This free social network focuses on sharing videos and photos with other users through ordinary posts and Stories. When using Instagram to market your business in Singapore, you can post short videos or pictures so that your followers can view and post their comments.
The ability to incorporate hashtags, tag other users in your posts, and also tag your location can help expand the reach of your posts. Geotagging in particular, enables you to reach out to users who are not your followers, but are within the locality that you mentioned in your posts.
This social network allows you to create your own blogs, which you can go ahead to personalise and post other media to. Other users can also view and share your posts. Tumblr is an excellent platform for sharing your blog posts especially if you incorporate blogs into your Internet marketing campaigns.
This free social media network allows users to upload and view various images and videos or pins. This should be your go-to platform if you love sharing pictures of your products. What makes Pinterest attractive to internet marketers is that they can share their posts on other platforms thus boosting their marketing campaigns all the more.
This is s formal social media platform, which mainly attracts professionals in various fields. Users can create business and professional profiles on LinkedIn and after that, connect with those that are either in the same profession or similar businesses. This platform offers great business communication and interaction. If can be particularly helpful if you are looking to attract clients who are in a specific profession or business.
SEO and SEM
SEO is a digital marketing strategy whose objective is to ensure that your website reaches the summit of search engine results. Besides this, SEO ensures that your site attracts organic traffic. Since Internet users always take to Google whenever they need information about something, it is critical to ensure that your website ranks high.
There are several tools that can help your site to be visible to Internet users. These include Google Adwords Planner and Google Analytics. With these tools, it will be easy for you to gain insights into the keywords that customers use when searching for products and services that are similar to yours.
If you want to connect with clients continuously without necessarily spending a fortune, you should take advantage of professional SEO services. Typically, SEO targets a specific group of customers who are already interested in your services and products.
Combining SEO and SEM will go a long way in improving the conversion rate. Also known as PPC, search engine marketing is designed to place your website at the summit of search engine results. It uses a paid advertising channel. SEM enables you to target a specific group of clients who are searching for services and products that you are selling.
SEM is often referred to as PPC because you will only need to pay the marketers involved when potential clients view and click on your ads. Typically, these ads are placed strategically on web pages to make them visible to Internet users. PPC is more effective than traditional advertising methods since with it. You can tell exactly who viewed your ads, and from what location.
Conducting Internet marketing in Singapore involves a lot of strategising. Nonetheless, it isn’t as difficult as many people have been led to believe. A lot needs to be done if you want to gain the level of online visibility that makes an impact.
We can help you create and run successful internet marketing campaigns in Singapore. Our team of experts have years of experience and are ready to help your business get more leads. Contact us to schedule a no-obligation consultation session and more details about our services.