Looking for expert tips on how to conduct internet marketing in Singapore? We live in a highly digitised and competitive world. As a result, startups and established businesses should always devise strategies for reaching out to clients. Internet marketing is a proven strategy for ensuring that your company is heard out there and that it gains both online and offline visibility.
More than 80% of Singaporeans access the Internet using either PCs or mobile devices. Therefore, it is imperative that marketers formulate steadfast strategies for ensuring that their companies are marketed to this tech-savvy segment of the population. To achieve the most desirable results, here are actionable tips on how to conduct internet marketing in Singapore
Email Marketing
This Internet marketing strategy entails sending emails to your current or potential clients with the objective of keeping them apprised with your company as well as the services and products that you sell. Email marketing has remained one of the most effective lead generation and direct marketing strategies.
Most social media influencers and affiliate marketers use email marketing to boost other internet marketing strategies that they have in place. To optimise your email marketing campaigns, here are three tips that you ought to keep in mind.
1. Reach Out to the Right Clients
It goes without saying that your email marketing campaign will yield no results if you target the wrong audience. This highlights the significance of categorising your customers according to their needs and demographics before you start sending out emails.
This may sound a little cumbersome but the effort spent segmenting your target audience will significantly increase the success of your email advertising campaign in Singapore.
2. Use Quality Subject Lines
Arguably, one of the most significant mistakes that companies make during their email marketing campaigns is the use of boring and unrelated subject headings. Market surveys indicate that most people only open emails that have catchy subject lines.
This highlights why you should always use eye-catching subject lines, which can draw the attention of whoever will receive your emails. It is advisable that you make the subject line descriptive, brief, and capable of encouraging recipients to not only open and read your emails but also go ahead to visit your site or even make a purchase.
3: Purchase a Quality Email List
If you run a new company that is trying to market itself in Singapore by use of Internet marketing, it is advisable that you purchase an email list. This will go a long way in providing a foundation for your campaign. You can get the email addresses of possible customers from companies such as SGBusinessData.com and Ninja Email.
Nevertheless, you need to ascertain that whatever company you choose to get your email list has a database that only contains the email addresses of your target audience. This will ensure that your emails record an impressive response rate. Similarly, you can build your own mailing list.
Invest in Suitable Email Marketing Software
There are dozens of email marketing software out these including MailChimp, Constant Contact, Campaigner, and Get Response. With such, it will be easy for you to reach out to potential clients through the use of professional and custom-made emails.
To avoid having your account blacklisted, it is imperative that you understand the terms that guide the use of such software. For instance, MailChimp, and Constant Contact discourage users from the use of purchased email lists in their marketing campaigns.
Engage With Recipients Well
Good emails are an equivalent to Tweets and Facebook posts. For them to become viral, you must engage with recipients as well as motivate them to share the emails with others. This is why you should take time to create captivating content, which will spark your online readers’ interest.
In doing so, you will boost your chances of getting your emails shared or forwarded to other potential clients. Conversations that start in an email marketing campaign can spill over to social networks, thus expanding your market reach.
Email Marketing Campaign Statistics Ought to be Taken Seriously
Conversation rate, click-through rate, and bounce rate are the foremost metrics that are used to determine the effectiveness of email marketing campaigns. By taking note of these statistics, it will be easy for you to drive traffic to your site, thus generating more sales.
These metrics are crucial and therefore, ought to be carefully analysed so that you get an insight into aspects such as what is the best time to send emails. Likewise, the conversation rate will give you an idea about which content interests your audience the most.
Affiliate Marketing
Currently, affiliate marketing is still a new concept in Singapore. Nonetheless, it has been gaining traction impressively. Unlike it was the case in the past where only half of the Singaporean companies were using affiliate marketing to grow their business, more companies have embraced the strategy.
The growing popularity of affiliate marketing is attributed to its convenience, affordability and the ability to guarantee long-term outcomes. You can get affiliates from global marketing firms such as ClickBank. These affiliates will work to market you and your products on their websites, blogs, social media platforms, and through email marketing.
There are also tens of local affiliates in Singapore. These have a significant following of potential clients, and won’t hesitate to market your company in return for a commission whenever clients make a purchase. Other companies and affiliate marketing programs that you can take advantage of include Agoda Affiliate Partners, com.sg Affiliate, Commission Junction, Hotels Combined, and Amazon Associates.
A significant portion of the Singaporean population is on social media. Therefore, one of the most effective strategies to conduct internet marketing in Singapore is to have a presence on social media. Social media marketing entails reaching out and connecting with potential clients via social networks such as Twitter, Facebook, and LinkedIn.
Often, clients discuss products before they place an order. Therefore, the closure rate is likely to be high if your products are referred to prospective clients by their trusted friends who are not salespeople but have bought and used your product in the past.
To understand just how social media marketing is, you have to consider this example. If you intend to purchase a refrigerator and you come across a fridge ad on a social media platform that has been liked 100 times by either your colleagues or family members, you are likely to purchase that particular model rather than something else.
By December 2015, Facebook had more than 1.1 billion active users around the world. Creating a Facebook page for your company and posting ads will not only boost your online presence, but it will similarly grow your sales. While posting Facebook ads, you can request the site only to show your ad to Singaporeans. This way, your ads will get maximum results.
When you use social media to drive your marketing campaigns in Singapore, numerous options can help you target a particular segment of users. For instance, florists who operate in Bukit Batok or Jurong East can choose their ads to be only visible to users who either live or work in the localities.
You can also use Twitter to boost your Internet marketing campaign. The social network allows you only to display your ads to a particular group of people. For instance, you can post videos that explain your services and products alongside comments and photos with links to your website. Other social networks that you can incorporate in your marketing campaigns include YouTube, WhatsApp, Google+, Instagram, LinkedIn, and Pinterest.
YouTube
This is mainly a video sharing platform. With YouTube, you can create profiles so that you upload videos as well as comment on other users’ videos. Similarly, you can subscribe or follow other users. Creating a YouTube profile for your business will help you advertise through videos.
WhatsApp is a messaging app, which allows users to text each other and even share audios, photos, and videos for free. Your content can be shared on different WhatsApp groups, thus generating positive conversation about your products and services.
Instagram has grown into one of the most widely-used and popular social media platforms in Singapore. This free social network focuses on sharing videos and photos with other users through ordinary posts and Stories. When using Instagram to market your business in Singapore, you can post short videos or pictures so that your followers can view and post their comments.
The ability to incorporate hashtags, tag other users in your posts, and also tag your location can help expand the reach of your posts. Geotagging in particular, enables you to reach out to users who are not your followers, but are within the locality that you mentioned in your posts.
Tumblr
This social network allows you to create your own blogs, which you can go ahead to personalise and post other media to. Other users can also view and share your posts. Tumblr is an excellent platform for sharing your blog posts especially if you incorporate blogs into your Internet marketing campaigns.
This free social media network allows users to upload and view various images and videos or pins. This should be your go-to platform if you love sharing pictures of your products. What makes Pinterest attractive to internet marketers is that they can share their posts on other platforms thus boosting their marketing campaigns all the more.
This is s formal social media platform, which mainly attracts professionals in various fields. Users can create business and professional profiles on LinkedIn and after that, connect with those that are either in the same profession or similar businesses. This platform offers great business communication and interaction. If can be particularly helpful if you are looking to attract clients who are in a specific profession or business.
Video Marketing
As high-speed internet and devices with HDC streaming capabilities become common, it makes sense that brands need to find new and innovative ways of delivering content to their audiences.
Statistics show that 64% of internet users purchase after watching a video. You can combine it with social media marketing since there are more than 100 million hours of video content watched on Facebook alone.
In a HubSpot survey, 48% of marketers reported that they would add YouTube to their marketing channels, and 39% reported that they would invest in Facebook videos. Video marketing is one of the hottest internet marketing strategies you should get on it.
SEO and SEM
SEO is a digital marketing strategy whose objective is to ensure that your website reaches the summit of search engine results. Besides this, SEO ensures that your site attracts organic traffic. Since Internet users always take to Google whenever they need information about something, it is critical to ensure that your website ranks high.
There are several tools that can help your site to be visible to Internet users. These include Google Adwords Planner and Google Analytics. With these tools, it will be easy for you to gain insights into the keywords that customers use when searching for products and services that are similar to yours.
If you want to connect with clients continuously without necessarily spending a fortune, you should take advantage of professional SEO services. Typically, SEO targets a specific group of customers who are already interested in your services and products.
Combining SEO and SEM will go a long way in improving the conversion rate. Also known as PPC, search engine marketing is designed to place your website at the summit of search engine results. It uses a paid advertising channel. SEM enables you to target a specific group of clients who are searching for services and products that you are selling.
SEM is often referred to as PPC because you will only need to pay the marketers involved when potential clients view and click on your ads. Typically, these ads are placed strategically on web pages to make them visible to Internet users. PPC is more effective than traditional advertising methods since with it. You can tell exactly who viewed your ads, and from what location.
Growth Hacking
In growth hacking, every technique, and tool you install, or strategy you use to gain traction on the digital front is inspired by a desire for growth. Here, traditional internet marketing strategies take a back seat.
Growth hacking employs small techniques known as hacks that help you to drive demand and growth. Businesses are continually seeing the benefits of this marketing strategy in Singapore, and it is a matter of time before it becomes a trend.
Personalisation
Modern customers are looking for better user experiences, and one of doing this is by personalising your internet marketing strategies in Singapore. This includes personalising the emails you send out, products, content, and more.
Since consumers are willing to give out their data, you should be wise and personalise their experiences. According to Kevin George, the head of marketing at EmailMonks, the future of email is in behaviour-based and real-time personalisation.
Content Marketing
This is the creation and distribution of valuable and relevant content with the intent of communicating with the customers to meet marketing goals. Brands need to have content marketing strategies that focus on communicating with the target audience instead of selling.
You should provide content that educates, amuses, and consistently delivers value to your site visitors. This will attract and retain the most qualified customers for your products and services. High-quality content plays an important role when you are formulating your internet marketing.
Many people struggle when it comes to creating a content marketing strategy. While this is easier said than done, there are steps to creating a content marketing strategy. This is a sure way to ensure that browsers convert to customers.
Reputation Marketing
This is the use of press releases, customer review platforms, and social media to create a positive perception of your brand. When done properly, it leads to an increase in online referrals and reviews, which are the backbone of every internet marketing strategy.
Reputation marketing compromises of many things, which work together to create and develop a distinctive brand as well as to encourage customers to post reviews. On top of this, the businesses need to respond to the reviews and quickly resolve customer complaints and concerns on the review platform or social media.
The five steps of reputation marketing include
- Create a system for gathering client feedback
- Build a five-star reputation
- Manage your five-star reputation
- Market your five-star reputation
- Monitor your online reputation
With that said, not everything goes as planned and you will have to undertake reputation management. This is the process of identifying what people are saying about your brand and taking steps to shape their opinion about you and your brand.
Influencer Marketing
With the evolution of social media and blog platforms, internet marketing is becoming more reliant on influencers. These are people with a vast online following, and are paid to promote brands.
With the increase in the number of social media platforms, target audiences are split for choice, and it is necessary that you pick the proper influencer for your brand.
Define Your Objectives
One of the major mistakes most brands make is to choose an influencer based on the number of followers. While the number of people a person can influence is essential, influencers have more to give to a brand.
One thing is for sure, influencers cannot keep up with your digital benchmarks besides having their brands to think about and manage. For this reason, you need to identify an influencer that properly integrates with your brand’s digital content and strategy. This begins when you define your internet marketing objectives and and the expected outcome.
You also need to think about several things such as the influencer’s background, how they will tell your story, the platforms they use, past brand collaborations and so much more. For example, Coca-Cola will not go for an influencer who has declared their love for Pepsi in the past.
Paid Advertisement
Digital marketers have many marketing options to choose from, but the best marketers know that paid advertising wins every time. This is because it allows them to target their ideal audiences and thus have better-qualified traffic for their websites.
Paid marketing includes things such as pay-per-click ads or social media ads. The ads are conveniently placed on search engines and social media, and you pay every time a browser clicks on the ad.
Google Ads is the biggest paid search platform while Bing Ads come a close second, and it serves search ads on Yahoo as well. Search marketing today includes mobile, display, targeting and retargeting, as well as paid social advertising.
All social media platforms have various ways that you can increase the reach of your posts and ads. For example, Twitter, Facebook, and Instagram have made it much more difficult to get organic traffic, and this means that you must pay to get your ads to the most appropriate candidate.
Inbound Marketing
Inbound marketing works by attracting and retaining qualified leads to your brand. It starts by first creating buyer personas, and you can then walk them done the inbound marketing strategies such as social media marketing, content marketing, and keyword strategy.
It is a form of digital marketing whose success relies squarely on the value you create through your content. 55% of marketers regard blog content creation as being one of their top inbound marketing strategies.
Articles are easy to access and easily optimizable to rank higher on SERPs. This makes it necessary to invest in an SEO agency to help you optimise your website.
Measure Your Results
Every internet marketing strategy needs to be measured, and the results analysed to establish whether they are producing the results envisioned in your objectives. Most of the tools available in the market give monthly reports, but you can customise them to get the results when you need them.
Google Analytics
This is one of the best tools of measuring the metrics on your website and blog. Essentially, it compiles all the information about the results of your internet marketing activities. It will show you the source of your traffic, where the visitors clicked on your website, and so much more.
Other than Google Analytics, other web analytics tools can also help you measure the results of your internet marketing strategies and activities. With that said, there are metrics that you must consider to know if your internet marketing is worth the time and resources
- Visitors per month – There are two ways to count site visitors. Visitors are the total number of people coming to your site in a month, while unique visitors are the number of different number of visitors visiting your site
- Page views per month – This is the number of individual page views from unique visitors
- Time Spent on your site – After you have identified the number of visitors and views to your site, you need to know how much time the visitors are spending on your website
- Heat map or click path – This is where visitors click while navigating your site
- Number of links – The more sites that link to your website, the more ways that search engine spiders will have of searching for your site, and this will improve your site rankings
When it comes to PPC ads, you need to know the total number of search engine referrals your sites gets per month. It will help you identify the keywords that lead traffic from search marketing.
Artificial Intelligence
AI is revolutionising how brands conduct internet marketing in Singapore and the world. Gartner analysts predicted that by 2020, AI technology would be a vital part of every product, software, and services.
Moreover, Techgrabyte noted that AI technology has the most significant commercial opportunity for industries, companies, and countries in the next decade. It is projected that it would contribute at least 14%of the global GDP by 2030.
But how does it relate to internet marketing in Singapore? Here are reasons why you should adopt AI in your internet marketing activities:
- AI can analyse user behaviour and their search patterns
- It can use data gathered from social media platforms to help businesses understand how consumers find products and services
For example, MasterCard created a Facebook messenger bot that uses AI and natural processing language software to predict what consumers want. Moreover, it responds to customer queries as though it was a real customer care representative.
It is also predicted that AI will soon be integrated into a variety of internet marketing services, such as:
- Customer service chatbots
- Product recommendations
- Email personalisation
- Content creation
- Automating e-commerce transactions
- Basic communication between the brand and the consumer
For this reason, you need to start looking at the application of AI technology in your industry niche. It is be the edge you need to cut staffing costs, become more competitive, and accelerate growth.
Programmatic Advertising
Programmatic advertising refers to the use of AI to automate ad impression buying to improve targeting and lead generation strategies. For example, real-time bidding is more efficient and faster, which translates to an increase in conversion rates and lower customer acquisition costs.
A majority of digital display ads will be programmatic by 2020. This is how programmatic advertising works:
- Step 1: A user clicks on your webpage
- Step 2: The marketer or webmaster puts their ad impression for auction
- Step 3: The ad marketplace convenes an auction among the willing advertisers for the ad impression
- Step 4: The marketer willing to bid the most for the impression wins the action, and they can display the ad on the page
- Step 5: The ad is delivered to the leads
- Step 6: The lead clicks on the ad and the brand starts to take them down the conversion funnel
Programmatic advertising is one of the latest ways of automating how internet marketing is done. The incorporation of AI technology will help you be more effective in how you bid for ad impressions.
Marketing Automation
Automation is disrupting virtually every industry today, and digital marketing in Singapore is not an exception. It provides new ways for companies to grow relationships with potential customers without spending copious amounts of time like before.
It is one of the fastest-growing internet marketing strategies in Singapore, and it is something most marketers are doing. Marketing automation has grown rapidly, and it is not showing any signs of slowing down.
Automated Website Live Chat
Employing customer service representatives to be available 24/7 is not only expensive but impractical for most brands. The solution to this problem has come in the form of website live chat. Chatbots are being incorporated into live chats, and they play a crucial role in shaping the internet marketing trends.
They are rooted in AI technology and use instant messaging to chat with prospects and customers in real-time. By 2020, chatbots will be at the centre of customer support, and 63% of consumers consider chatbots as the best way to communicate with a brand.
This makes chatbots some of the best virtual assistants since they offer over the top customer support. When programmed properly, chatbots will change how brands meet their customer’s expectations, and they will automate repetitive tasks allowing brands to cut costs.
Chatbot Marketing
Chatbot marketing is a perfect example of marketing automation practice. Chatbots have become a must-have feature on websites today, and they have conversations with customers.
With the help of chatbots, you can carry out conversational marketing. Marketers need to invest more time learning about how bots can improve their marketing campaigns. Here are the reasons why you need to use chatbots as part of your internet marketing strategies:
- They can be more than customer service bots
- They can help jumpstart the sales cycle
- They are a possible cure for app fatigue
Facebook chatbots are the most popular, and they use Facebook Messenger to receive feedback from customers.
Personalised Experiences
In the modern era, marketers who offer personalised experiences will get the bulk of the business from prospective customers. Creating personalised experiences includes the creation of personalised products, content emails, and more. Today, marketers are simplifying buying processes by leveraging on available data such as consumer behaviour, purchase history, sites visited, the links clicked and more.
With that said, 63% of consumers hate generic ads, and as much as 80% of the consumers will purchase from a brand offering personalised buying experiences. For example, personalised emails are three times more likely to be opened compared to general emails.
Visual Search
Most brands have relied on keyboard search for too long, but the tide is changing. Visual search is where a user uploads an image, and the search engine offers more specific results based on the uploaded image. For example, Pinterest uses Lens, a visual search tool that allows their users to take a photo to find where they can buy it online, view pinboards, and search for related products and items.
This makes it equally important for brands to optimise their websites and other digital marketing platforms for visual search. Google also has its version of Lens, and it uses the camera app as a search bar. Visual search is possible through the integration of real-time augmented reality.
Voice Search
Voice search has also forced digital marketers to rethink they conduct internet marketing in Singapore. Predictions suggest that at least half of all searches will be done via voice by 2020. Marketers need to recognise that it is not about remaining relevant but an opportunity to create unique and personalised customer experiences.
Amazon’s Alexa already has 30,000 skills which allow the smart voice assistants to react to user queries and commands with over 90% precision. To optimise for voice search, marketers need to start creating content in a conversational tone using keywords phrases that users will speak rather than typing.
Leveraging on Micro-moments
The modern customer makes instant decisions, mainly due to the availability of smartphones, which leads to micro-moments. As a marketer, these are the four micro-moments you need to know about:
- I-want-to-know moments
- I-want-to-go moments
- I-want-to-do moments
- I-want-to-buy moments
Moreover, micro-moments have challenged the linear buyer funnel. To benefit from micro-moments, marketers need to:
- Identify their consumer’s ‘I-want-to-buy’ moments
- Deliver relevant information
- Reduce the purchasing processes
- Measure the impact of every moment the consumer has with the brand
Top Digital Marketing Agencies in Singapore
Agency Name |
MediaOne |
| Main Services |
MediaOne has serviced more than 2000 companies in Singapore and internationally with its award-winning consultancy, proprietary technologies, and state-of-the-art ideation, strategisation and execution. |
| Main Clients |
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| Address | 1 Neil Road #03-02 Singapore 088804 |
| Website | https://mediaonemarketing.com.sg/digital-marketing-services/ |
| Telephone | +65 6965 7008 |
| enquiry@mm.com.sg | |
| Form | 
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Agency Name |
Brand Rich LLP |
| Main Services |
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| Main Clients |
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| Address | 5001 Beach Road, 06-26 Golden Mile Complex, Singapore 199588 |
| Website | http://www.brandrich.com/ |
| Telephone | (65) 6392-4590 |
| support@brandrich.com |
Agency Name |
Clickr Media |
| Main Services |
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| Main Clients |
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| Address | 65B Tanjong Pagar Road Singapore 088486 |
| Web link | https://www.clickrmedia.com/ |
| Telephone | +65 6566 9556 |
| enquiries@clickrmedia.com |
Agency Name |
ClickTRUE |
| Main Services |
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| Main Clients |
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| Address | 998 Toa Payoh North, #03-25, Singapore 318993 |
| Web link | https://www.clicktrue.biz/ |
| Telephone | (65) 6950 3366 |
| info@clicktrue.biz |
Agency Name |
Clickworkz Solutions |
| Main Services |
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| Main Clients |
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| Address | 6 Raffles Boulevard Marina Square #03-308, Singapore 039594 |
| Web link | http://www.clickworkz.com/ |
| Telephone | (65) 9850 9409 |
Agency Name |
CommIT Consultants |
| Main Services |
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| Main Clients |
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| Address | 14 Robinson Road, #13-00 Far East Finance Building, Singapore 048545. |
| Web link | https://www.commit.com.sg/ |
| Telephone | +65 3163 1098 |
| hello@commit.com.sg |
Agency Name |
Conversion Hub |
| Main Services |
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| Main Clients |
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| Address | 61 Ubi Ave 2, Automobile Megamart #07-07 Singapore 408898 |
| Web link | http://www.conversion-hub.com/ |
| Telephone | +65 6844 3935 |
| sales@conversion-hub.com |
Agency Name |
24K Design Studio Pte Ltd |
| Main Services |
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| Main Clients |
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| Address | 61 Upper Paya Lebar Road, Tat Wan Building #05-02, Singapore 534816 |
| Web link | https://www.24k.com.sg/ |
| Telephone | +65 6844 0132 |
| info@24k.com.sg |
Agency Name |
Activa Media |
| Main Services | Activa Media offers a large and comprehensive list of online services, Strategic ad campaigns on Bing, Facebook, Google and Yahoo |
| Main Clients |
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| Address | 60 Paya Lebar Road #12-51/52, Paya Lebar Square Singapore 409051 |
| Web link | http://www.activamedia.com.sg/ |
| Telephone | 6235 6678 |
| enquiry%20@activamedia.com.sg |
Agency Name |
Diseno Advertising |
| Main Services | Diseno is the marketing thinking cap for most SME’s as they come out with many fresh ideas, concepts and strategic planning based on the limited budget for max exposure. |
| Main Clients |
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| Address | 19 Tanglin Road, #06-53 Tanglin Shopping Centre Singapore 247909 |
| Web link | http://www.diseno.com.sg/ |
| Telephone | +65 6836 5168 |
| sales@diseno.com.sg |
Agency Name |
Evian Media |
| Main Services |
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| Main Clients |
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| Address | 78A TAMPINES ROAD SINGAPORE |
| Weblink | http://www.evianmedia.com/ |
| HR@evianmedia.com |
Agency Name |
Foretec |
| Main Services |
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| Main Clients |
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| Address | 22 Sin Ming Lane, #06-76 Midview City Singapore 573969 |
| Web link | http://www.foretec.com/ |
| Telephone | 65 6460 0180 |
Agency Name |
GHP Design |
| Main Services | If they are just building a brand or launching a service or product, GHP can design, advertise, name and define it across all the media platforms. |
| Main Clients |
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| Address | 255 Arcadia Road #03-25 Singapore 289850 |
| Web link | http://www.hipponetwork.com/2015/01/ghp-design-singapore/ |
| Telephone | +65 9785 3940 |
Agency Name |
RIFF Digital |
| Main Services |
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| Main Clients |
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| Address | 1 North Bridge Road #08-08, 179094 Singapore |
| Web link | https://www.riffonline.com/en/about-us/ |
| Telephone | +65 6550 6314 |
| info@riff-digital.com |
Agency Name |
Asian Trade Press |
| Main Services |
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| Main Clients |
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| Address | 10 Bukit Batok Crescent #09-05 the Spire Singapore 658079 |
| Telephone | +65 6556 1000 |
| Website | https://www.facebook.com/asiantp1974/ |
| Fax | 6316 3235 |
Agency Name |
Ate ideas |
| Main Services |
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| Main Clients |
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| Address | http://www.ate.bz/ |
| Web link | 19 Carpenter Street, Singapore 059908 |
| ask@ate.bz |
Agency Name |
Brew Interactive |
| Main Services |
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| Main Clients |
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| Address | 111 North Bridge Rd, #08-19, Singapore 179098 |
| Web link | https://brewinteractive.com/ |
| Telephone | +65 8699 8989 |
Agency Name |
Convertium |
| Main Services |
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| Main Clients |
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| Address | 273B/C, South Bridge Road, Singapore 058822 |
| Web link | http://www.convertium.com/ |
| Telephone | +65 6236 6400 |
| corporate@convertium.com |
Agency Name |
Webcada |
| Main Services |
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| Main Clients |
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| Address | 22 Sin Ming Lane, #06-76 Midview City, Singapore 573969 |
| Web link | http://www.webcada.com/ |
| Telephone | +65 6334 3168 |
| sales@webcada.com |
Agency Name |
Digital Media Nerds |
| Main Services | Ethical SEO services |
| Main Clients |
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| Address | 62 Ubi Rd 1, #06-24 Oxley Bizhub 2 Singapore 408734 |
| Web link | http://www.hipponetwork.com/2015/01/digital-media-nerds/ |
| Telephone | +65 6846 9189 |
| admin@hipponetwork.com |
Agency Name |
Happy Marketer |
| Main Services |
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| Main Clients |
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| Address | One Neil Road #02-02 Singapore 088804 |
| Web link | http://www.happymarketer.com/ |
| Telephone | +65 6653 8060 |
| hello@happymarketer.com |
Agency Name |
Hashmeta |
| Main Services |
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| Main Clients |
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| Address | 1003 Bukit Merah Central, Inno Centre, #04-19 Singapore 159836 |
| Web link | http://www.hashmeta.com/ |
| contact@hashmeta.com |
Agency Name |
iClick Media |
| Main Services |
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| Main Clients |
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| Address | 246 Macpherson Road, #02-01 Betime Building Singapore 348578 |
| Web link | http://www.iclickmedia.com.sg/ |
| Telephone | +65 6362 0123 |
| enquiry@iclickmedia.com.sg |
Agency Name |
iConz |
| Main Services |
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| Main Clients |
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| Address | 194 Pandan Loop, #06-21 Pantech Business Hub, Singapore 128383 |
| Web link | http://www.iconz.com.sg/ |
| Telephone | +65 6774 4889 |
| enquiry@iconz.com.sg |
Agency Name |
Ideaverse Network |
| Main Services |
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| Main Clients |
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| Address | 77 Robinson Road Level 34, Robinson 77 068896 Singapore |
| Web link | http://www.ideaverse.com.sg/ |
| Telephone | +65 6714 6640 |
| sales@ideaverse.com.sg |
Agency Name |
Innova Concepts |
| Main Services |
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| Main Clients |
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| Address | Singapore Post Centre Post Office P.O. Box 798 Singapore 914027 |
| Web link | http://www.innovaconcepts.com.sg/ |
| Telephone | +65 9366 9060 |
| enquiries@innovaconcepts.com.sg |
Agency Name |
OOm |
| Main Services |
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| Address | 141 Middle Road, GSM Building #05-04, Singapore 188976 |
| Web link | https://www.oom.com.sg/ |
| Telephone | +65 6391 0930 |
| support@oom.com.sg |
Agency Name |
i Foundries |
| Main Services |
|
| Main Clients | ingtel, Singapore Airlines and Goodwood Park Hotel |
| Address | #09-25 Oxley Bizhub, 69 Ubi Road 1, Singapore 408731 |
| Web link | https://www.ifoundries.com/ |
| Telephone | +65 6297 7751 |
Agency Name |
Salween Group |
| Main Services |
|
| Main Clients |
|
| Address | 181 Telok Ayer St, Singapore 069629 |
| Web link | https://salweengroup.com/ |
| Contact@salweengroup.com |
Agency Name |
Notion Age |
| Main Services |
|
| Main Clients |
|
| Address | 331B Beach Rd, Singapore 199562 |
| Web link | https://notionseo.com/ |
| Telephone | +65 6438 8303 |
Agency Name |
Osmium Digital |
| Main Services |
|
| Address | 35D Hongkong St, Singapore 059674 |
| Web link | http://osmium.digital/ |
| info@osmium.digital | |
| Telephone | +65 9839 2121 |
Agency Name |
Moonshot Digital |
| Main Services |
|
| Main Clients | GIVENCHY, Deloitte, Canali, Gaggenau, Kohler, CBRE |
| Address | 101 Upper Cross St, Singapore 058357 |
| Web link | https://moonshotdigital.com/ |
| hello@moonshotdigital.com |
Agency Name |
Stallions |
| Main Services |
|
| Main Clients |
|
| Address | 80 Changi Rd, #05-03, Singapore 419715 |
| Web link | https://2stallions.com/ |
| razy@2stallions.com | |
| Telephone | +65 9129 6248 |
Agency Name |
Amber Creative |
| Main Services |
|
| Main Clients |
|
| Address | 8 Burn Road Trivex #7-11, Singapore 369977 |
| Web link | https://ambercreative.sg/ |
| Telephone | +65 6904 8865 |
Agency Name |
Appiloque |
| Main Services |
|
| Main Clients | Kumon, Brother at your side, Gold Storage, Stamford |
| Address | 883 North Bridge Road, 03-03, Southbank, Singapore 198785 |
| Web link | https://appiloque.com/ |
| Telephone | 114 Lavender Street CT Hub 2, #02-64 Singapore 338729 |
| careers@appiloque.com |
Agency Name |
Digital Nova |
| Main Services |
|
| Main Clients |
|
| Address | 16 Raffles Quay, #41-07, Hong Leong Building, Singapore 048581 |
| Web link | http://www.digitalnova.sg/ |
| Telephone | +65 6909 0975 |
| info@digitalnova.sg |
Agency Name |
Purple Click |
| Main Services |
|
| Main Clients | KGI, SMRT, Galmon, UOB, Carbon |
| Address | 61 Science Park Road, #05-19/21 The Galen, Singapore 117525 |
| Web link | http://www.purpleclick.com/ |
| Telephone | +65 6533 8655 |
| enquiries@purpleclick.com |
Agency Name |
Disruptive Digital |
| Main Services |
|
| Address | 8 Burn Road, #15-13 Trivex, Singapore 369977 |
| Web link | http://disruptivedigital.co/ |
| Telephone | +65 6589 8607 |
| info@disruptivedigital.co |
Agency Name |
ConstructDigital |
| Main Services |
|
| Main Clients |
|
| Address | 114 Lavender Street #11-85, Singapore 338729 |
| Web link | https://www.constructdigital.com/ |
| Telephone | +65 6438 4886 |
Agency Name |
HSP Digital |
| Main Services |
|
| Main Clients | Thong Yong, T-Space, TimHoWan, Portal, Norman |
| Address | 279 Balestier Road, Balestier Point, #02-20, Singapore 329727 |
| Web link | https://www.facebook.com/hspdigitalmarketing/ |
| Telephone | +65 6259 7709 |
| contact@hsp.com.sg |
Agency Name |
Eastside Mafia |
| Main Services |
|
| Main Clients |
|
| Address | 287b Outram Rd, Singapore 169070 |
| Web link | http://eastsidemafia.com/ |
| hello@eastside.sg |
Digital marketing courses in Singapore-2020
Offline Digital marketing Course in Singapore
Course Name |
Professional Certificate in Digital Marketing |
| Organizer | Singapore Management University |
| Outline of Course |
|
| Fee | S$10,272 |
| Weblink | https://academy.smu.edu.sg/professional-certificate-digital-marketing-1771 |
| Telephone | +65 6828 9688 (Anne, SMU Academy) |
| academy@smu.edu.sg |
Course Name |
Digital Marketing course |
| Organizer | General Assembly |
| Course Outline | The course will cover SEO, Content Strategy, social media marketing and Persuasion Marketing, |
| Fee | S$4,000 |
| Web link | https://generalassemb.ly/marketing/digital-marketing |
| onlineadmissions@generalassemb.ly |
Course name |
Diploma in Digital Marketing |
| Organizer | M.A.D School |
| Course Outline | The course will cover copywriting for the various social media platforms, branding, and content creation for formats such as videos. |
| Fee | SGD 5,900 excluding misc. fees. |
| Weblink | https://www.madschool.edu.sg/dddm |
| Telephone | +65 6337 5449 |
| info@cma-academy.com |
Name of Course |
Short courses in digital marketing |
| Organizer | Equinet Academy |
| Outline of the Course | 2-day courses that cover SEO, Social media, email, digital marketing and advertising |
| Fee | S$740 |
| Weblink | https://www.equinetacademy.com/courses/ |
| Telephone | +65 6816 3016 |
| enquiry@equinetacademy.com |
Name of Course |
Integrated Digital Marketing Strategies |
| Organizer | Marketing Institute of Singapore |
| Outline of the Course | Basic Social Media marketing, digital marketing, i.e., SEO, SEM, EDM |
| Fee | S$795 |
| Weblink | https://www.mis.org.sg/seminars/course/integrated-digital-marketing-strategies |
| Telephone | +65 6327 7580 |
| membership@mis.org.sg |
Name of Course |
Fundamental course of Digital Marketing |
| Organizer | Kaplan Singapore |
| Course Outline | It will cover Google Analytics and Ad Words platforms/tools. |
| Fee | Contact Kaplan |
| Weblink | https://www.kaplan.com.sg/course/all/communication-and-media/digital-marketing-fundamental/ |
| Telephone | +65 6411 4355 |
| benjamin.kang@kaplan.com |
Course Name |
Professional Diploma in Digital Marketing |
| Organizer | Lithan Hall Academy |
| Course Outline |
|
| Fee | $923-$4,173 |
| Web link | https://www.lithan.com/international/products/-/product/detail/view?productId=6607 |
| Telephone | +65 6324 9730 |
Course Name |
Online Certificate in Digital Marketing |
| Organizer | Squared Online |
| Course Outline | The course is taught in 5 modules, 1 per month, covering things such as data-driven insights as well as consumer behaviour. |
| Pricing | US $2,595 |
| URL | https://www.wearesquared.com/ |
| Telephone | +44 (0) 20 3911 3361 |
Course Name |
12 Essentials of Digital Marketing |
| Organizer | Temasek Polytechnic |
| Course Outline |
|
| Pricing | S$49 |
| URL | https://www.tp.edu.sg/courses/part-time-courses/micro-learning-courses/catalogue-of-courses/12-essentials-of-digital-marketing |
| Telephone | +65 6789 8220 |
| enquiry@tp.edu.sg |
Course Name |
Specialist Diploma in Digital Marketing & Analytics |
| Organizer | Singapore Polytechnic |
| Course Outline |
|
| Fee | $1,054 |
| Web link | https://www.sp.edu.sg/pace/courses/course-type/part-time-and-post-diplomas/specialist-diploma-in-digital-marketing-and-analytics |
| Telephone | +65 6775 1133 |
| contactus@sp.edu.sg |
Course Name |
Digital Marketing Diploma in Business Administration |
| Organizer | PSB Academy |
| Course Outline | Do enquire directly with PSB Academy for more information. |
| Fee | S$6420 (Full-time) S$5,264.00 (part-time) |
| URL | https://www.psb-academy.edu.sg/psb-academy/diploma-in-business-administration-digital-marketing |
| Telephone | +65 6390 9048 |
| jaclyn.lau@psb-academy.edu.sg |
Course Name |
Digital Marketing (Credit Bearing to SMU’s Master of Science in Communication Management) |
| Organizer | Singapore Management University |
| Course Outline | Introduction to Social Media Marketing and Search Engine Marketing |
| Fee | $1,500 |
| URL | https://www.smu.edu.sg/programmes/professional/digital-marketing |
| Telephone | +65 6828 9577 |
| academy@smu.edu.sg |
Course Name |
Digital Marketing Workshop |
| Organizer | Singapore Media Academy (CPE Registered) |
| Course Outline |
|
| Fee | $834.60 |
| Telephone | +65 6435 6000 |
| Marketing@MediaAcademy.sg |
Course Name |
Digital Marketing Courses |
| Organizer | Comat |
| Course Outline |
|
| Pricing | S$342 to S$1,605 |
| URL | https://www.comat.com.sg/Courses/Information-Technology/Digital-Marketing |
| Telephone | +65 6323 7911 |
| esv_comat_enquiry@stengg.com |
Course Name |
Digital Marketing Courses |
| Organizer | General Assembly |
| Course Outline |
|
| Fee | USD1,250 |
| Web link | https://generalassemb.ly/education?where=online#part-time |
| hello@generalassemb.ly |
Course Name |
Specialist Diploma in Digital Marketing and Analytics |
| Organizer Name | Singapore Polytechnic |
| Course Outline |
|
| Fee | S$972 |
| Web link | https://www.sp.edu.sg/sp/about-sp/contact-us |
| Telephone | +65 6775 1133 |
| contactus@sp.edu.sg |
Course Name |
Diploma in Digital Marketing |
| Organizer | Chatsworth Medi@rt Academy (CMA) |
| Course Outline |
|
| Fee | $6,650 (10-month course) |
| URL | http://www.cma-academy.edu.sg/advertising-design-courses/diploma-in-digital-marketing |
| Telephone | +65 8186 0867 |
Course Name |
Diploma in Digital Marketing |
| Organizer | Chatsworth Medi@rt Academy |
| Course Outline |
|
| Fee | S$ 9,132 |
| Web link | http://www.cma-academy.edu.sg/advertising-design-courses/diploma-in-digital-marketing |
| Telephone | +65 6337 5449 |
Course Name |
Diploma in Business Administration (Digital Marketing) |
| Organizer | PSB Academy |
| Course Outline |
|
| Fee | S$7,230 to SGD$15, 164.53. |
| Web link | https://www.psb-academy.edu.sg/psb-academy/diploma-in-business-administration-digital-marketing/?code=AllBothAllAcad_FB110518 |
| Telephone | +65 6390 9048 |
| alumni@psb-academy.edu.sg |
Course Name |
Digital Marketing Training |
| Organizer | Intellisoft |
| Course Outline |
|
| Fee | S$500 |
| Web link | https://www.intellisoft.com.sg/digital-marketing-3.html |
| Telephone | +65 6296 2995 |
| training@intellisoft.com.sg |
Top Online Digital Marketing Course
Online Course Name |
HubSpot Academy Content Marketing Certification Course |
| Creator(s) |
|
| Course Topic | Content Marketing |
| Level | Beginner |
| Lessons | You’ll have a solid content marketing foundation to build on |
| Link | https://academy.hubspot.com/courses/content-marketing |
Online Course Name |
|
| Creator(s) | Brian Peters |
| Course Topic | Social Media Marketing |
| Level | Beginner |
| Lessons |
|
| Online course web link | https://www.skillshare.com/classes/Introduction-to-Social-Media-Advertising-Learn-with-Buffer/1063310630 |
Online Course Name |
Ahrefs Academy |
| Creator(s) |
|
| Course Topic |
|
| Level |
|
| Lessons |
|
| Online course web link | https://ahrefs.com/academy |
Online Course Name |
SEO Training Course by Moz |
| Creator(s) | Rand Fishkin |
| Course Topic | SEO |
| Level | Beginner |
| Lessons |
|
| Online course web link | https://www.udemy.com/whiteboard-seo/ |
Online Course Name |
The Ultimate Beginner’s Guide to Monetizing Pinterest |
| Creator(s) | Nicholas Carroll, MBA, MS |
| Course Topic | Social Media Marketing |
| Level | Beginner |
| Lessons |
|
| Online course web link | https://www.udemy.com/the-ultimate-pinterest-guide-to-monetization/#reviews |
Online Course Name |
Summer Series Email Marketing Course by Constant Contact |
| Creator(s) | Miranda Paquet and the Constant Contact team |
| Course Topic | Email Marketing |
| Level | Beginner |
| Lessons | Email marketing |
| Online course web link | https://blogs.constantcontact.com/email-marketing-course/ |
Online Course Name |
Twitter Flight School |
| Creator(s) | N/A |
| Course Topic | Social Media Marketing |
| Level | Beginner |
| Lessons |
|
| Online course web link | https://twitterflightschool.com/ |
Online Course Name |
Google Academy for Ads |
| Creator(s) | N/A |
| Course Topic | PPC |
| Level | Beginner |
| Lessons |
|
| Online course web link | https://landing.google.com/academyforads/ |
Online Course Name |
The 2018 SEO Training Course: Building Sustainable Traffic for Business Growth |
| Creator(s) | Matthew Howells-Barby |
| Course Topic | SEO |
| Level | Beginner, Intermediate |
| Lessons |
|
| Online course web link | https://academy.hubspot.com/courses/seo-training |
Online Course Name |
How to use Instagram Stories for Business |
| Creator(s) |
|
| Course Topic | Social Media Marketing |
| Level |
|
| Lessons |
|
| Online course web link | https://later.com/training/instagram-stories/ |
Digital marketing jobs, career, and salary in Singapore-2019
Most popular digital marketing job title in Singapore
- Content Creator
- Content Strategist
- Content Marketing Manager
- Creative Assistant
- Digital Brand Manager
- Creative Director
- Marketing Data Analyst
- Marketing Technologist
- Digital Marketing Manager
- Social Media Coordinator
- Social Media Strategist
- Community Manager
- SEO Specialist
- SEO Strategist
- SEO/Marketing Manager
- SEO consultants
- Local SEO Specialist
- Link Builder
- Copywriter
- Digital marketing consultant / agency
- PPC Consultant
- Paid Advertising Specialist
- PPC Manager
- Social Media Consultant
Digital Marketing Jobs and Salaries in Singapore
In-house job and salary in the Digital Marketing sector of Singapore
Job Title |
Minimum Yearly Salary (,000) |
Average Yearly Salary (,000) |
Maximum Yearly Salary (,000) |
Marketing Manager |
$84 | $97 | $110 |
Senior Marketing Manager |
$110 | $130 | $150 |
Marketing Director |
$180 | $215 | $250 |
Ecommerce Manager |
$80 | $100 | $120 |
Ecommerce Director |
$200 | $275 | $350 |
Social Media director |
$50 | $100 | $150 |
SEO / SEM director |
$80 | $115 | $150 |
Web Analysts |
$80 | $115 | $150 |
Agency Job in Digital marketing Sector: Yearly Salary
Job Position |
Minimum salary (Thousand) |
Average salary(Thousand) |
Highest Salary(Thousand) |
Account Manager |
$50 | $60 | $70 |
Account Director |
$70 | $85 | $100 |
Business Director |
$150 | $200 | $250 |
SEO Jobs and Salaries
Job Titles |
Yearly Salary in Thousands |
SEO Manager |
$40 |
Content Marketing Manager |
$54 |
SEO Specialist |
$29 |
Digital Strategy Director |
$180 |
SEO Account Manager |
$61 |
SEO Professional |
$122 |
SEO Analyst |
$60 |
SEM Manager |
$36 |
Web Senior Operations Manager |
$156 |
SEO Marketing Director |
$150 |
SEO Marketing Communications Manager |
$37 |
SEO Managing Editor |
$46 |
SEO Content Writer |
$22 |
SEO Content Marketer |
$36 |
SEO Business Development Manager |
$41 |
Jobs and Salaries for digital marketers
Job Titles |
Yearly salary (in thousands) |
Digital Marketing Executive |
$30- $38 |
Digital Marketing Manager |
$52- $90 |
Digital Marketing Director |
$84 – $150 |
Social Media Executive |
$30 – $38 |
Social Media Manager |
$53- $85 |
Social Media Director |
$84- $150 |
Paid Media Specialist |
$42 – $72 |
Lead Digital Strategist |
$54- $78 |
Marketing Analyst |
$30 – $48 |
Content Manager |
$45- $78 |
Digital Marketing Salaries based on experience-2019
Title of the job |
Experience (Year) |
Yearly salary in Thousands |
Digital Marketing Director |
Above 15 | $220- $350 |
Assistant Director |
From 10 to 15 | $160- $230 |
Senior Manager in Digital marketing |
10 to 15 | $100- $160 |
Digital Marketing Manager |
8 to 10 | $80 – $120 |
Digital Marketing Executive |
up to 7 | $60 – $90 |
Most popular top level jobs and salaries in the digital marketing sector of Singapore
Job Title |
Yearly Salary (Thousand) |
Head of Ecommerce |
$120 – 240 |
Digital Marketing Manager |
$84- 120 |
Digital Marketing Executive |
$48 – 84 |
Social Media marketing Manager |
$54 – 72 |
Digital Marketing Brand Manager |
$60- 84 |
Digital Marketing Analyst |
S$60 |
Digital Marketing Communications |
S$52 |
Digital Marketing Account Manager |
S$70 |
Comparison of the trends
SEO trends: the common and most important SEO trends in Singapore
- Voice Search
- Mobile-first Indexing
- Blockchain Technology Impacts SEM and SEO in Singapore
- The Rise of Amazon Search Optimisation
- Accelerated Mobile Pages (AMP)
- “Linkless” mentions
- Rich Featured Snippets
- Artificial Intelligence (AI)
- Invest in Technical SEO
- Go Beyond Google Search
Most importantly…
- Voice-activated smart speakers are on the rise expecting to see an increase in searcher intent.
- Rich snippets have more condensed titles, reviews and an image.
- AI will be the hottest topic for the next decades in Singapore
Top SEO Tools Commonly used in Singapore
- Google Search Console
- Google Analytics
- Google Trends
- SEMRush
- Ahrefs
- Screaming Frog
- Majestic
- SpyFu
- Moz
- SEOQuake
- KWFinder
- SEO PowerSuite
- Serpstat
- Fat Rank
- Answer the Public
In Singapore, SEO is an ever-changing industry so it should keep up with the pace to upgrade SEO strategy for the companies.
SEM trends in Singapore
In Singapore, search engine marketing (SEM) will continue to be one of the most significant bets of brands in the year of 2019. 40% of brands are thinking to increase their PPC budget in Singapore.
SEM trends in 2019 will be the following:
- Social networks like Facebook, Twitter, YouTube etc a must in SEM campaigns in Singapore
- Pay attention to visual searches will be and important issue in Singapore
- In 2019, LinkedIn will compete with Google Ads
- Amazon will also add new dimension in Singapore
- Ad blockers will change the rules of the game
- Voice Search will be the red hot technology
- All consumers will tend to gravitate toward interactive content
- Live video will be the common issue
- Mobile campaigns will be the hot issue because of the expansion and development of the smartphone technology
- As far as SEM trends go, AI tool will be a potential tool for digital marketing in Singapore
CRO Trends in Singapore
CRO improves overall digital marketing strategy by increasing the value of website to each visitor. CRO market share is increasing during the last few years. The CRO trends in Singapore are shown below:
- To improve CRO, marketers will be even more focused on quantitative as well as collaborative approaches
- More interactivity with users and personalized experiences will help improve CRO
- AI and automation are here to stay – even in CRO
- CRO will begin to deal with the new ways users are searching and engaGing with web sites
- GDPR, PECR, ePrivacy Regulation, and other digital ethics/privacy legislation will impact CRO
Social Media Trends in Singapore
General Social Media Trends in Singapore 2019
- In 2019, Singapore had 4.3 million Facebook with 90 percent accessing the social network on mobile
- The highest difference between men and women occurs within people aged 25 to 34, where men lead by 80 000
- In Singapore, 84% activity engaged with social media
- 99% Singaporean visited or used a social network or messaging service
- In Singapore, 8.8 average number of social media account per internet user in 2019
- In 2019, 21% of internet users use social media for work purpose
- In 2019, individuals between the ages of 23 and 38 dominate social media in Singapore
- The amount of time Singaporeans spend on social media is 2 hours, 08 minutes
- Total social media user in Singapore are 4.3 million which accounted for 74.6% of its entire population.
- There are 83% of adults aged 13+
- The majority of them i.e., 51.1% are male and 48.9 % audiences are female
Social media marketing trends
- In Singapore, companies 4.3 million audience through Facebook marketing.
- LinkedIn audiences are 2. 60 Million. So, companies can reach 2.6 million people through LinkedIn.
- In Singapore 2.2 Million people can be reached through Instagram marketing.
- Twitter audiences are 1.1 Million and Snapchat audiences are 555 Thousand. So, through Twitter and SnapChat, it is possible to reach 1.1 million and 555 thousand audience through Twitter and SnapChat respectively.
- WhatsApp takes 87 percent of Singapore’s social messaging market, followed by Facebook Messenger at 52 percent. WeChat’s user base grew by 9 percent from the previous year, while both Skype and LINE’s respective market share remains unchanged.
Video Marketing trends in Singapore
Innovative video marketing trends for 2019 in Singapore
- In 2019, Facebook Live may be dead, but live video lives on in Singapore
- In Singapore, Videos will become shippable
- In next time, Interactive 360 video technology will expand in Singapore
- 1:1 video experiences will continue in Singapore
- It has a grate possibility that everyone will be vlogging
- In next time, videos will be easily searchable in Singapore
- Training and education videos will expand
- Video is Getting Search-Friendly
Email Marketing Trends in Singapore
Top 5 Email Marketing Trends for 2019
- 2019 Will Be the Year of Customer Experience Email Marketing
- Brand Authenticity & Customer-Centric Marketing Will Shine
- The story is told through StoryTelling Emails
- Emails start behaving like the World Wide Web
- Email – key to access the customer’s journey
- Interactivity
- AI: New Marketing Opportunities But Low Adoption
- Automation and Personalization
- Design Cues from Social Media
- Big Privacy thing, Automation Consolidation & Smarter Marketers
Comparison of the statistics
SEO statistics
Search categories and percentage of search in Singapore -2019
Search Categories |
Percentage |
% of all global e-commerce traffic comes from search |
39% |
%of all online experiences begin with a search engine |
93% |
%of users ignore paid ads in search results |
80% |
%of all searches will be voice searches by 2020 |
50% |
% of searches come from mobile |
58% |
%of page-one results have at least one image on the page |
97% |
% of all Google searches are local |
46% |
- In Singapore, 86% people search online for products and services
- 80% consumers use search engines to find local information
- 88% of searches for local businesses on a mobile
- In Singapore, Google dominates with 95.5% search engine market share followed by Yahoo and 2% and Bing at 1.29%.
- Latest research on click-thru-rates from AWR, the first 3 organic listings capture 55% of all desktop search traffic and 45% of all mobile search traffic.
- 61% of mobile searchers are more likely to contact a local business
- 57% of B2B marketers state SEO as their main lead generation channel and far more effective than any other initiative.
- Over 78% of location-based mobile searches result in an offline purchase and visit in-store within 24 hours.
- 97% of Singaporean people learn more about a local company online than anywhere else
SEM Statistics in Singapore
In Singapore, 64.6% of clicks for high commercial intent keywords come from sponsored results in 2019
- Display ads can increase web traffic by up to 300%
- In Singapore, brands that use display ads gain 63% increase in brand awareness to their target audience
Search Engine Market Share in Singapore – October 2019 (all platform)
Search Engines |
|
|
|
96.29% |
Yahoo! |
1.76% |
bing |
1.13% |
Baidu |
0.24% |
DuckDuckGo |
0.23% |
YANDEX RU |
0.16% |
This statistic depicts the market share of leading search engines across Singapore as of September 2019. As of this date, Google led the search engine market in Singapore with a 96.29 percent share of the market.
Desktop Search Engines |
|
|
|
94.12% |
Bing |
2.48% |
Yahoo! |
2.22% |
YANDEX RU |
0.38% |
Baidu |
0.25% |
DuckDuckGo |
0.21% |
SEM Cost Statistics
- Facebook CPC in Singapore is $1.10 in 2019
- Facebook CPM in Singapore is $7.30 in 2019
- CPC (Instagram) in Singapore is $1.40 in 2019
- CPM (Instagram) is $6.80 in Singapore
- CPC (Lindedin) is $2.00 in Singapore
- CPM (Linkedin) is $8.00 in Singapore
- Email Cost per lead is $1 in Singapore in 2019
- In Singapore, Google CPC is $2 in 2019
CRO Statistics in Singapore
- Singapore CRO market has inclined at positive CAGR during the years of 2013-2019
- CRO Market is estimated to be about $820 million in 2019
- The forecasted growth rate is 7% for the year of 2019 compared to the 6% average growth in the Asian regions.
- CRO market in Singapore is dominated by MNCs that are capitalizing on the increasing government support for clinical research and foreign investment.
- Singapore currently hosts more than 50 international biomedical science companies
- Singapore CRO market is expected to grow at a positive CAGR during 2019-2022.
Dissemination of Leading Social Networks in Singapore 2019
|
|
Penetration rate |
YouTube |
87 percent |
|
|
86 percent |
|
|
82 percent |
|
|
59 percent |
FB messenger |
52 percent |
|
|
34 percent |
|
|
33 percent |
Singapore ranks 4th in terms of global social media penetration, after the position of U.A.E., Taiwan, and South Korea. In Singapore, 4.60 million people are active social media users, and 4.2 million people active on mobile. So, social media represent 79 percent of the total population and mobile phone user represents 72 percent of the total population in Singapore. The people of Singapore spend at least 7 hours and 2 minutes every day online with 2 hours and 8 minutes used for social media platforms.
- Ad spending in the Social Media Advertising segment amounts to 42m, 52m and 61m in 2017, 2018 and 2019 respectively.
- Ad spending is expected to show an annual growth rate (CAGR 2019-2023) of 8.8%,
- So, the market volume of digital ad industry will be US$86m by 2023.
Average Ad Spending per Internet User in Singapore-2019
Year |
Average Ad Spending per Internet User in USD |
2017 |
9.24 |
2018 |
11.09 |
2019 |
12.91 |
2020 |
14.5 |
2021 |
15.75 |
2022 |
16.63 |
2023 |
17.91 |
In 2017, average ad spending per internet users was $9.24. In 2018, it is increased to $11.09, and in 2019 it is reached to $12.91. And it is expected that in the near future this growing trend will be continued.
Video Marketing Statistics in Singapore
80% of the people in Singapore watch live video from a brand rather than reading their blog82% Singaporean people like the live video from any companies to social media posts70% of consumers say that they have shared a brand’s video.72% of businesses say video has improved their conversion rate.52% of consumers say that watching product videos makes them more confident in online purchase decisions.65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.90% of the Singaporean people find video marketing helpful for them when they their purchasing decisions Singapore, video on an e-commerce site can increase the order value at least 50%.
Email Marketing statistics in Singapore
The number of active email users is forecasted to reach 4.3 billion in 2022.
- The average expected ROI is $32 for every $1 you spend on email marketing.
- 81% of small businesses rely on email as their primary customer acquisition channel, and 80% for retention.
- Sending 3 abandoned cart emails results in 69% more orders than a single email.
- Videos added to your email increase click rates by 300%.
- The average open rate for a welcome email is 82%.
- Emails with personalized subject lines generate 50% higher open rates.
- 49% of consumers would like to receive promotional emails from their favorite brands.
- 49% of all emails are opened on mobile devices.
Comparison of the cost of digital marketing in Singapore 2019
SEO Cost in Singapore
Basic SEO Package from an agency – Starting Cost |
$400 to $700 per month |
Advanced SEO Package – Starting Cost |
from $700 per month onwards |
SEO services usual monthly price |
between $500 – $1500 per month |
Depending on the complexity of the site |
This can be $500 – $1500 |
Category of SEO services |
Cost |
Cost per content (CPC) |
$300 (for 1000 words) |
Cost for optimization |
$500-$20000 (monthly package) |
Cost per project |
$1000 to $6000 |
Consultants cost per hour |
$100 to $400 |
SEM Cost in Singapore
Items |
Basic plan cost |
Aggressive plan cost |
Market leader plan cost |
Monthly PPC spend with PPC networks |
Up to $2,000 | $2,001 to $10,000 | $10,000 – $40,000 |
Frist banner ad design for display |
Add $900 | Add $900 | Included |
Quarterly banner ad design |
Add $300 | Add $300 | Included |
Google shopping Management |
$250/month | $250/month | $250/month |
International Campaigns |
$250 | $250 | $250 |
Weekly Data Calls and Review |
$400/month | $400/month | $400/month |
CRO Cost
- Conversion rate audit: Minimal cost of $999 for one 45 minute session now
- landing page design & creation: Starting at $5,000
- Landing page optimization: From $3,000-$8,000 per month
- full website optimization: From $3,000-$8,000 per month typically CRO companies charge in Singapore between $4000 on the lower end, $12000 for on the average and 25000 per month on the more expensive end.
Facebook Marketing Cost in Singapore-2019
Services |
Average cost |
Cost per click (CPC) |
$1.10 |
Cost per 100 impressions (CPM) |
$7.30 |
Facebook marketing |
$800 |
Instagram Marketing Cost in Singapore-2019
Services |
Average cost |
Cost per click (CPC) |
$1.40 |
Cost per 100 impressions (CPM) |
$6.80 |
Instagram marketing cost |
$900 |
LinkedIn Marketing Cost-2019
Services |
Average cost |
Cost per click (CPC) |
$2.00 |
Cost per 100 impressions (CMP) |
$8.00 |
Instagram marketing cost |
$600 |
Google Marketing Cost-2019
Services |
Average cost |
Cost per click (CPC) |
$2 |
Cost of Google ads |
$900 |
Comparison of average cost of CPC, CPM in Singapore-2019
CPC, CPM |
Average Costs |
| Cost per click (CPC) (Facebook) | $1.10 |
| Cost per 100 impressions (Facebook) | $7.30 |
| Cost per click (CPC) (Instagram) | $1.40 |
| Cost per 100 impressions (Instagram) | $6.80 |
| Cost per click (CPC) (Lindedin) | $2.00 |
| Cost per 100 impressions (Linkedin) | $8.00 |
| Cost per lead (Email) | $1 |
| Cost per click (CPC) (Google) | $2 |
Video Marketing
- Hiring video marketing company cost in Singapore is between $300 – $600 for website and social media videos.
- The basic videos fall around $300 and premium engagement videos cost around $600.
- For whiteboard videos, the cost ranges from $1,200 to $2,400.
- On average, in Singapore companies pay an average YouTube advertising cost of $0.10 to $0.30 per view or action, with an average $10 daily budget.
- So, YouTube video ads can cost anywhere from $0.10 to $0.30 per click.
- The average cost of reaching 100,000 viewers is around $20.000.
Email Marketing Cost
Services |
Average cost |
Cost per lead |
$1 |
Low cost per email. |
$0.03 |
Cost of email marketing |
$700 (monthly) |
List Size up to |
Monthly |
Yearly |
600 subscribers |
$11.95 | $131.45 |
1000 subscribers |
$16.95 | $186.45 |
2000 subscribers |
$27.95 | $307.45 |
2500 subscribers |
$30.95 | $340.45 |
5000 subscribers |
$55.95 | $615.45 |
7500 subscribers |
$82.95 | $912.45 |
10,000 subscribers |
$105.95 | $1,165.45 |
15,000 subscribers |
$133.95 | $1,473.45 |
20,000 subscribers |
$169.95 | $1,869.45 |
25,000 subscribers |
$203.95 | $2,243.45 |
30,000 subscribers |
$239.95 | $2,639.45 |
Comparison of various digital marketing costs in Singapore
Service Name |
General Service Cost |
SEO |
$500 – $20,000+ per month |
CPM |
Around $8 |
PPC |
5-20% of monthly ad spend |
Email marketing |
$300 – $5,000/month or $0.1 – $0.5/email |
Social Media marketing |
$250 – $10,000/month |
Video marketing cost |
For reaching 100,000 viewers is around $20.000. |
CRO |
$4000 on the lower end |
SEM |
Up to $2,000/monthly basic plan |
Conclusion
The need for personalised experiences has seen the emergence of technologies with a variety of applications that are changing how brands conduct internet marketing in Singapore. However, marketers must stay on top of trends to position their brands in an era of changing consumer behaviour and tastes.
Every business today requires to experiment with a variety of internet marketing strategies. Measuring the results of your internet marketing will also help you know where you need to optimise your site and the keywords you should sponsor.
Conducting Internet marketing in Singapore involves a lot of strategising. Nonetheless, it isn’t as difficult as many people have been led to believe. A lot needs to be done if you want to gain the level of online visibility that makes an impact.
We can help you create and run successful internet marketing campaigns in Singapore. Our team of experts have years of experience and are ready to help your business get more leads. Contact us to schedule a no-obligation consultation session and more details about our services.
