The current highly competitive and digitalized world calls for new and existing companies to come up with new ways of reaching out to customers. Internet marketing is one of the surest ways of ensuring that your business is heard and reigns supreme both offline and online. With more than 80% Singaporeans accessing the internet using mobile devices and computers, it is imperative to come up with robust strategies to market your company to this segment of customers.
Here are proven ways of conducting internet marketing in Singapore and achieving the expected results.
As the name suggests, this is a strategy that involves sending out emails to existing and potential customers informing them about your company and the products that you offer. So far, it has proven to be one of the most efficient direct marketing and lead generation strategies in the world. Thousands of affiliate marketers and social media influencers use it to complement other online marketing strategies.
Below are three tips to make sure that you get the best results from email marketing.
Target the Right Customers
Needless to say, sending the right email to the wrong audience will yield little or no results. Before sending out the email, you need to first categorize your customers based on their demographics and requirements. The extra effort that you will use to segment your clientele will pay off by increasing your sales and the success rate of your email campaigns in Singapore.
Quality Subject Lines
One of the major mistakes that companies involved in email marketing do is using unrelated and boring subject headings. Research studies show that a significant number of people decide to open an email based on the subject line. Based on this fact, it is imperative to make sure that you come up with eye-catching subject lines to grasp the attention of the recipients.
Ideally, the subject line should be brief, descriptive, and capable of motivating the reader to read not only the email but also take the desired action such as click a link to visit the website or place an order.
Purchasing Quality Email List
For new companies trying to get a firm footing in Singapore, buying an email list can help kick-start the campaign. Companies such as Ninja Email and SGBusinessData.com can provide you with email addresses of plausible customers. However, it is important to make sure that the database contains addresses of the target audience to record a high response rate.
Alternatively, you can commit yourself to build your emailing list from scratch by;
- Giving freebies to web visitors who take a survey or subscribe to your weekly or monthly newsletter.
- Creating a loyalty program that requires clients to submit their email addresses in return for exclusive discounts.
- Using site pop-ups, but be vigilant not to cover up the main content posted on the website or distract the users to avoid being penalized by Google.
Invest in Quality Email Marketing Software
Constant Contact, MailChimp, Get Response, and Campaigner are some of the best email marketing soft wares that you can use to send out professional and tailor-made emails to clients. Get to know the terms and conditions that govern usage of the software to prevent your account being blacklisted. For example, Constant Contact and MailChimp discourage their users from using purchased email lists to conduct campaigns.
Engage with the Recipient Well
A good email is almost equivalent to a Facebook Post or Tweet. For it to go viral, it has to engage with the recipients well and motivate them to share it with others. Therefore, take the time to come up with content that will spark the interest of your online readers to increase the chances of having your emails resent/shared with other potential customers. A conversation that started in a well-strategized email campaign can easily spill over to social media thereby expanding the reach of your market base.
Take Email Campaign Statistics Seriously
Bounce rate, click-through rate, and conversion rate are the three primary metrics that are used to gauge the effectiveness of an email marketing campaign in generating more sales or driving traffic to the website. These statistics are important and should not be ignored. Analyze and compare the figures to know how you can improve the emails. For example, the bounce rate will help you to know the best time, date, and day to send emails. The conversion rate will give you insights on the type of content that interests the audience.
Affiliate marketing in Singapore is still a new concept of deriving income here, but it is quickly gaining traction in the digital marketing realm. Unlike seven years ago, when only 1 out of 2 companies were using this strategy to get more sales, more businesses have now embraced it due to some reasons such as its affordability, convenience, and ability to offer long-term outcomes.
Global affiliate marketing companies such as ClickBank can get you a team of affiliates who will work smart to advertise and sell your products though their blogs, websites, email marketing, and social media. The best local affiliates already have a large following of potential customers and will not hesitate to showcase your products in return for commission if the customers decide to make a purchase. Other companies and programs that you can use include:
- Agoda Affiliate Partners
- com.sg Affiliate
- Commission Junction
- Amazon Associates
- Hotels Combined
Social Media Marketing
Social media marketing is the process of connecting with potential customers through social media platforms such as Twitter, LinkedIn, and Facebook. Most clients talk and discuss products before placing an order. The closure rate is high if the products are referred to a particular client by a trusted friend who is not a sales person but has in the past purchased and used the product.
Here is an example to help you understand how powerful this marketing strategy is. If you want to buy a new fridge and you come across a refrigerator ad on Facebook, Instagram or any other platform that has 100 likes from people that you know personally such as family members and colleagues, you are more likely to go ahead and buy that fridge.
As of December 2015, Facebook had 1.1 billion active users globally. Creating a page for your business on this platform and posting ads regularly will increase your online presence and eventually grow your sales. When posting ads, you can request Facebook to only show the ad to Singaporeans by changing the settings to get maximum results. Currently, there are so many options that you can capitalize to target a particular group of customers. For example, a florist who operates in Jurong East or Bukit Batok can choose the ad to be shown only to Facebook users who have indicated in their profiles the respective cities they live in and are married or in a relationship.
Twitter for Business can also strengthen your internet marketing campaigns. It allows one to display ads to a select group of people. For example, you can post a video that explains your products and services as well as photos and comments with links to your site.
Other social media platforms that you can use to sell your goods and services include:
- LinkedIn Pulse
- Google Plus
SEO and SEM
Search Engine Optimization (SEO) is an internet marketing strategy that is geared towards ensuring that your site gets to the top of search engine results and gets unlimited organic traffic. More than 3.5 billion Google searches are conducted daily, and so it is important to make sure that your website ranks high and is visible to the online community. Tools such as Google Adwords Planner Tool and Google Analytics will give you insights on the keywords that customers are currently using to search for your services or products online.
You can use professional SEO services to connect with the customers continuously without spending a fortune. SEO targets the group of clients who are already searching and interested in your products. Hence, the chances of getting new leads are very high. If your business is located in Clementi, but ships products to clients globally or your digital products can be used in different geographic locations, you can use SEO to connect with potential customers from all parts of the world.
For example, the keywords phrase “flowers delivery Singapore” records more than 4200 searches monthly. A conversion rate of 3% of the 4200 customers means that the florist gets an additional 126 sales per month. The website and ads will enjoy overwhelming exposure to customers 24/7 as long as they are live and accessible via a computer and mobile device.
Coupling SEO with SEM can improve the conversion rate. Search engine marketing, also known as, pay-per-click, is an online marketing strategy, which unlike SEO, is tailored to place your site at the top of search engine results by using paid advertising channels. Just like SEO, SEM allows you to target a particular group of clients who are already searching for the products and services that you are offering.
The reason why SEM is referred to as Pay-Per-Click is that you will only pay the marketer when a potential customer views and clicks your strategically placed advertisement. If a consumer comes across the ad online but does not click on it, you still win by getting free exposure. It is more cost effective than the traditional advertising models. Placing an advertisement in a newspaper can cost up to SGD $6,000 per day and yet fail to deliver the expected results.