WHAT IS DIGITAL MARKETING
According to eMarketer, as much as 58% of the world’s population will be online by 2021. No matter what your business is, you need to reach out to your customers. And there is no better way to do it today than using the internet.
Digital marketing, a user-friendly way to market your services, can help you reach millions of people with even a stingy budget. You use everything from SEO to Google Adwords and more to optimise your campaigns, and use everything from free to paid tools to get the job done. Today, most digital marketing strategies focus on helping customers access the digital content across a variety of devices, from their smartphones to their PC’s.
DIGITAL MARKETING: INCREASINGLY THE BEST AND ONLY WAY TO REACH THE NEW-ECONOMY CUSTOMER
Newspaper readership trend has been on a decline since 2012. Whether it is English language papers or Chinese dailies, the trend remains the same – in 2016, the Nielsen report showed that the readership of print and online newspapers fell 3.6 percentage to 58.2%, compared to 2015.
Most newspapers saw their readership fall. In many ways, they seem to have been replaced by social media channels including Facebook, Instagram and Twitter.
Most of the newspapers have already started their own online editions, or come out with their apps and social media pages to retain their customer base online. The need to go online is making businesses make that push.
And that’s where digital marketing comes in.
WHY ENGAGE A DIGITAL MARKETING AGENCY LIKE MEDIAONE
A digital agency Singapore can help you tailor your digital marketing strategy to help you with your online marketing needs. Here is how it can help you reach out to your Singapore audience.
- experienced with 8 years in Digital Marketing in a competitive marketplace like Singapore
- served over 500+ firms
- trusted by top firms like Fuji Xerox, Comat Training, ST Electronics, Fragrance Hotels, Kenko, MDIS, BMC, Changi Airports International, Wearnes, Lithan
- ethical, white hat services that provide robust rankings and lead generation
- continuously setting new benchmarks that the rest of the digital marketing agencies look up to
- voted “Top SEO“
- “Most Promising SME“
- ISO Certified methods
- Google Partner
WHAT ARE THE FORMS OF DIGITAL MARKETING YOU CAN USE IN SINGAPORE?
Here is a look at few of the popular tools you should be looking to use to optimise your digital marketing strategy
SEARCH ENGINE OPTIMIZATION (SEO)
The main goal is to make your website more visible in search engine results through the use of keywords. Keywords are those words or phrases that people would use to search for your product. So, if you’ve a restaurant in Singapore, one of your target keywords can be “Chinese restaurants in Singapore”.
Perhaps the strongest form of online marketing, it helps you get a constant stream of visitors anytime during the day, without you having to spend a dime on advertising.
As much as 94% of the clicks are for the top listings during the searches, and you would want your website to feature prominently for the right keywords.
SEARCH ENGINE MARKETING (SEM)
The online advertising technique helps visitors find your website easily – you use tools like Google Adwords to target your customers who are more likely to see your website come up in search results.
You only pay for each click, known as Pay per Click (PPC), and so save money. It involves creating campaigns, setting budgets, measuring results, and more.
The paid search results ads appear right at the top of the search results and even above the organic search results – a sure shot way to get more clicks than your competitor. However, since it’s a paid campaign, you really need to mix it up well with your organic SEO strategy to get the best results.
SOCIAL MEDIA OPTIMISATION (SMO)
Facebook, Youtube, Twitter, and Instagram, are some great platforms to market your products and services.
A primary objective here through SMO is to improve the brand’s popularity through social media profiles and by sharing blog posts.
You could even use features like Live streaming in Facebook, where you can stream an event, helping build customer loyalty and eventually driving in more sales.
SOCIAL MEDIA MARKETING (SMM)
Another form of digital marketing, Social Media Marketing (SMM) is when you decide to advertise your products and services through social media.
Choose your target audience depending on various factors like their age, location, and their interests. You choose your daily budgets, and wait for the results. The better you can identify your target audience, the lesser would have you spend, and the more would be your ROI – something only a digital marketing consultant Singapore can guide you with.
If you’ve a business, you are sure to have people who love it. And people who have used your product and service and have been impressed by what you’ve to offer. While advertising works great, there is nothing better than word of mouth publicity.
The only change here, is that you need the word of mouth publicity online, and nobody can do it better than your brand influencers. These influencers are real people who may be your customers, with their own fan following in social media. Target them to talk about your product, and you’ve grabbed the attention of many else.
WHY WE ARE THE BEST
Singapore, having one of the highest numbers of internet users around the world, also has one of the fastest broadband speeds.
It’s the right time to start your online journey, and we can help you. We pride ourselves on offering ethical SEO services, ones where you don’t ever have to worry about a Google Penalty.
Our digital marketing services encompass all that you need and more, helping you in everything from SEO to web design.
A proud recipient of the Promising SME 500 Awards, 2013, we have over 500+ clients today, and we know how to make things work. Trust us to help you get the results you need, time and time again.
Our daily SEO reports mean that you know all about the progress of your campaigns. Ask us questions and we will help answer all your queries. If you need any changes, let us know and we would tinker aorund with the strategy too.
We even offer you a 180-day guarantee. Come to us with the keyword you want to rank – or we can find the right one for you – and we will help you take your keyword to the number 1 position in just 180 days. If we can’t – don’t worry. You pay nothing more.
If you are looking for the right digital marketing agency in Singapore, you’ve come to the right place. Contact us today! Call us at (65) 6789 9852 or email us at firstname.lastname@example.org.