Looking to advertise online? Unlike traditional modes of advertising, online advertising has its benefits. For one, you don’t just reach out to everyone; you reach out to only those who matter to you. You can define your target audience according to their age, location, and interests.
According to Hootsuite Global, internet penetration has reached over 3 billion, which is half of the world’s population. A great deal of this online connectivity is due to social media. In 2017, it was reported that social media use had increased by as much as 21%, with mobile users increasing by 30% year over year.
What’s even more interesting is the effect that this connectivity has had on Singapore. Sure, the internet has affected the entire population, but when Singapore’s social media presence is compared to the rest of the world, its activity more than doubles the global average. Seventy per cent of Singaporeans are active on social media.
Many business owners wonder how to tap into these networks. More specifically, which online platforms are the best for Singapore businesses? Let’s discuss the top platforms and the social media services that the most reputable agencies offer.
So, what are the best advertising platforms today? Let us look at the top three.
What is Online Advertising?
Online Advertising is the science and art of using the Internet as a channel to deliver advertising messages to a specified demographic or target audience. The process helps drive massive traffic to your site and can significantly amplify your brand presence.
Internet or online advertising, as it is known, is the promotion of promotional material through a variety of web platforms-social media, digital assets, search engines, and the like. This form of advertising takes you where your potential prospects lurk. Essentially, the end goal here is to persuade your audience to make a particular move, like a purchase.
Types of Online Advertising
If you’re starting with internet advertising, you will likely get overwhelmed. Web advertising is like a legion of activities and processes. You should know the distinct types of online advertising from the get-go. Here are some:
Social Media Advertising
You guessed it right. Social media advertising uses various platforms to promote/sell your products and services. Yes, you’ll need an elaborate social media marketing strategy before considering advertising on these platforms. You can leverage a prompted tweet, user-generated content, a post, or a fully-fledged ad campaign on multiple social media channels- Twitter, Instagram, Facebook, Pinterest, and the like.
Content Marketing
Content marketing online is an ideal advertising method. It entails getting a brand message in front of the right prospects. The idea is to gain organic traffic by improving your site’s SEO. You can pay for your messages to appear on authority websites. Only through paid ads will you boost your content marketing ROI.
Email Marketing
Email marketing influences the success of a web advertising campaign. It lets you keep in touch with customers. You can cold-call using these emails to turn your cold prospects into customers.
Search Engine Marketing
Search Engine Marketing helps to amplify the visibility of your site online. Not to be mistaken with SEO, SEM is more of PPC. You pay to appear on search engines. This way, you tend to capture a prominent spot on search results. Your customers will have an easy time finding you.
Display Advertising
Display advertising refers to your ads being placed on third-party websites. When users click on your video, images, or content links, they’re redirected to your site. You must consider excellent landing page UX experiences, or your effort might be in vain. The best display ad formats you can choose are retargeting or remarketing.
Mobile Advertising
Smartphones are the new normal. As such, marketers are leveraging mobile to advertise. Are you? Try crafting a practical mobile advertising strategy. Before you take the plunge, you’ll need to know what mobile apps, ads, push notifications, and SMS messaging are all about.
Advertising On Facebook
Home to more than a billion users, you can post a Facebook advert easily. Use it to reach your target audience, and you can choose anything from the age of your audience to their interests and location.
When advertising your Singapore business online, there is no better option than Facebook. This one has seen the most engagement from Singaporeans on all social media platforms. Statistica reports that the number of Singapore Facebook users is expected to reach over 3 million by the end of 2018.
Benefit
What makes Facebook advertising ideal is its versatility. While other social media platforms have limitations, such as the number of characters allowed or being geared to one style of content, Facebook supports all post lengths and allows advertisers to post several different types of materials: video, images, and text.
How To Use Facebook
If you want to get the most out of Facebook, you need to spend much of your time targeting the right audience. This platform is known for its ability to find prospects most likely to be interested in your product or service. Create an attractive ad and then filter out the audience that is most likely to click on and engage with the ad–whether by special interests, location, age, gender, age, or the size of their household. The great thing about this platform is that it allows advertisers to be uber-specific. For example, you could target people who love dogs, buy baby shampoo, or are interested in dollhouse furniture. The choice is yours.
Cost
The average cost, measured by CPC, or cost per click, is around $0.27. If measured by CPM, or cost per thousand impressions, the average cost is around $7.19 CPM. Many advertisers find it economical to perform SEM using Facebook.
If you have a B2B business, LinkedIn is a great choice. It’s a good way to reach out to businesses online with your services, and you can choose the type of businesses (or the location) you want to target.
Advertising On Twitter
Twitter is another great platform for you to advertise yourself online. The only catch is the set word limit. But with a few cleverly designed phrases, you should be able to do just that.
You can get the word out about your products and services online by linking up images that best portray them. Remember, Twitter is a popular feature that users use to connect via multiple devices, so you should be able to use this platform to communicate with others in real-time.
Twitter has over 313 million active monthly users. It’s become the ideal place for small business marketing campaigns. While it may not be as popular with Singaporeans as Facebook is, it has its advantages.
Benefit
Twitter gives advertisers the ability to communicate with their audience directly. This is the platform that is made for a two-way conversation. Consumers often follow brands so that they will be able to let them know exactly what’s on their minds. And when it comes to finding out what your customers want, there is no better way to do it. It’s both a place to talk and to listen.
How to Use Twitter
To get the most out of Twitter, you should use this platform to form deeper connections. Users often search for news, updates, and opinions about your products or services. So make sure you provide them with all of this information. And deliver it in a way that speaks directly to each person. Give feedback, ask questions and address concerns. Let your audience know that you are listening. You may also use this platform to connect with thought leaders in your industry. These business networks can help to expose you to even larger audiences if done strategically.
Cost
Twitter offers advertisers three options: promoted trends, promoted tweets, and promoted accounts. While promoted tweets and accounts cost as little as $.50 per engagement, promoted trends can cost an average of $200,000 daily.
Advertising on Instagram
This visual platform is making waves in Singapore. According to TNS Global, the number of connected Singaporean consumers who use Instagram has steadily increased yearly, up to 63% since 2014. And it’s a lot like Facebook when it comes to targeting. So this platform presents a barrage of opportunities.
Benefit
One of Instagram’s prime benefits is the level of engagement it offers. Research shows that users are almost 60 times more likely to share Instagram posts than Facebook posts and 120 times more likely to like them than Twitter posts. This is ideal if you want to get the word out about your business.
How to Use Instagram
The best way to get the most out of Instagram is to focus on brand awareness. Instagram is the place where advertisers should create their unique voices and develop their personalities. And because images tend to leave a lasting impression, it’s best to only share images that will communicate emotional messages and reflect your company’s values. More specifically, it should reflect the lifestyle or attitude that you advocate–something that users can relate to.
Cost
CPC ads on Instagram can cost an average of $0.70 per click.
Advertising On LinkedIn
LinkedIn currently has over 100 million monthly users. According to TechCrunch, by 2013, this platform had reached over 1 million Singapore users, and it’s only grown since then. This means that your business can reach an incredible number of consumers.
Benefit
With other social media platforms, advertisements are seen as an interruption. While users may be interested in the products or services, the ad may be seen as interfering with their social interactions. However, with LinkedIn, users expect to be advertised to. After all, this platform was created for professionals to network and create a little brand awareness. So this makes advertising a little less tedious and leaves room for creativity.
How to Use LinkedIn
If you want to get the most out of LinkedIn, focus on your targeting. LinkedIn is similar to Facebook and Instagram in that it allows you to reach out to people. This is especially true if you are interested in connecting with people based on their industry. This platform is best for niches focused on B2B connections.
Cost
Depending on your click-through rate, CPC ads can cost as little as $2 per click and as much as $5 per click.
What Makes Digital Advertising Unique?
There are numerous reasons why online advertising is in its own league. Think about its potential to leverage the power of social media platforms. There’s much more. Google says that users make over 3.5 billion queries in a single day. As an advertiser, consider these numbers and what they mean for your business.
At the same time, over 90% of visitors tend to trust brands on top of search results. This means, paid ads have the potential to position your business where your most promising customers refer when they need a problem solved.
So, if over 30 % of Google searches are for products and services like yours, why not invest in digital advertising? Did you also know that 35% of searches that include “near me” end up with those searchers visiting your store? Now you know why online advertising is unique and highly impacting.
Online Ads Help You Find the Right People with the Right Message
Internet advertising directs you to the right prospects using the right message. Even though you’ve tried conventional advertising, you know they cannot beat digital ads in the game. For sure, online advertising campaigns are 50 times more effective and persuasive.
It’s Not One Thing
Undoubtedly, digital advertising is not one facet. It takes different angles depending on where you advertise and how you go about it. The diversity aspect of web advertising gives you the prerogative to choose what’s best for your business and prospects. Don’t forget that some forms will be better than others depending on your niche.
Some businesses will indeed make use of Google Ads, while others will find linked or Twitter ads to be the best option. You’ll need extensive research around your niche, demographics, and competition. It helps you understand digital advertising and what it can do for you.
As you progress, it’s crucial to note that picking the right channel and strategies will decrease your online advertising spend. If you misstep and use the wrong channels, it will look like your advertising efforts and strategies are misplaced. Remember, if you’re good with Google ads, there’s no guarantee that you’ll hack Facebook ads.
Getting Started With Online Advertising
Online advertising isn’t as easy as it seems. You’ll likely get lost in the noise if you take huge bites at it. The ideal strategy is starting small and scaling one step at a time. It guarantees success in the end.
When you start, don’t get too immersed in the analytics. Keeping tabs on your cost per click or traffic can be overwhelming. You should start with the known and go in gradually.
How Do Digital Ads Work?
Digital Ads are the lifeline of online advertising. They leverage internet advertising resources to run, track, and assess online advertising campaigns. It’s not just placing ads on Twitter, Facebook, or Pinterest.
When implemented correctly, online advertising meshes into your user experience on-site. This helps to guide customers to your site and not your competitor’s. The good thing with online ads is that they can be customised to enhance relevance to the customer. It’s a surefire way of boosting your conversion rates.
Online advertising Benefits
You can’t miss them. There are just too many benefits to online advertising. When you engage the web advertising gear, here are some benefits you stand to reap.
Works 24-7
Do you run your business from 8 a.m. to 5 p.m.? Well, internet advertising takes a different route. It’s operational 24/7. Your brand gets mentioned even when you’re sleeping. You don’t have to designate an employee to activate the ads manually.
Get a global exposure
The internet is borderless, and you know it. That means you and your business aren’t confined to the local reach. Fortunately, internet advertising enables you to reach a global audience. The exposure is perhaps what your business needs to scale.
Measurable Results
You can start tracking results as soon as you launch your internet advertising campaign. You can leverage analytic and advertising tools to measure impressions, conversion rates, clicks, and shares, among others. It’s this data that helps you to make informed decisions and improve your productivity.
Optimize, Tweak and Improve
With online advertising, the campaign is always fluid and flexible. It means you can modify your ads, test, and implement new tactics for maximum results. With AI interventions, it becomes better and highly targeted.
Infinite and Scalable
Digital marketing is enormously scalable. That means that you’ll only need a click of a button to scale and advance your advertising to reach more people online.
Low Entry Costs
Digital marketing is no longer for the big box enterprises. Start-ups can exploit it to grow and transform. Surprisingly, you have no set minimum to create and launch an online ad campaign. Oh, you can start with as low as $25
It’s Cost-Effective
It’s cheap to start an online ad campaign, but it’s also easy to generate leads at a negligible amount. This is good news for start-ups with a strong budget.
Top Ad Agencies
With all of the business owners’ options regarding social media advertising, it can be hard to maximise your efforts. This is why many choose to work with professional agencies. These agencies can help make the advertiser’s life easier by offering a structured plan that is tested and proven. While there are many Singapore digital agencies to choose from, let’s address four of the top firms that specialise in social media marketing.
MediaOne
MediaOne is the #1 digital marketing agency and has a decade of experience assisting companies with their online presence, especially in the fields of SEO campaign management. This digital marketing agency realises social media has become embedded in today’s society. Its goal is to make your brand more human to your audience by helping you build a solid connection with them. This firm also turns your social media marketing into a viable source of revenue by combining your existing SEO with your SEM campaigns so that leads are fully maximised and you get the greatest return on investment.
Another part of MediaOne’s service is reputation management. They work to ensure that your company is always seen in a positive light. They want audiences to see your business as credible and reliable.
Online Advertising Agencies |
MediaOne |
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About |
MediaOne has been around the block for more than a decade and is widely acknowledged as the penultimate independently owned digital agency. It consults start-ups, small business all the way to large billion-dollar brands in their digital transformation, digital strategy, from implementation to training. Its processes are ISO-certified and have won the agency accolades from international ranking bodies and media such as ChannelNewsAsia, CIO, RAR and eConsultancy. |
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Services |
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Key Clientss |
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Contacts |
Address: 4B Craig Road, Singapore 089664 Tel: (65) 6789 9852 Website: https://mediaone.com |
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Review |
“ We engaged MediaOne in 2016 as we felt that although Fuji Xerox had cutting edge products and value for money services for the Singapore enterprise, it did not have the online visibility to match. In a few short months MediaOne’s digital marketing expertise managed to help us gain and maintain our rightful leadership in the marketplace.” – Chua Li Li, Director, Digital Business & Marketing, Fuji Xerox Singapore Pte Ltd |
Online Advertising Agencies |
Digital Alpha Agency |
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About |
Digital Alpha Agency is a reputable digital marketing and advertising company in Singapore. The firm helps businesses to grow through robust advertising campaigns. Since 2018, DAA has been operating as a formal agency with emphasis on helping organisations to leverage Facebook Ads, Google Ads and a mix of content marketing campaigns. |
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Services |
· Content Marketing · Copywriting $ Content Writing · Email Marketing · Facebook Advertising · Google Ads |
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Address |
573 Pasir Ris Street 53 #02-28 |
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Telephones |
(65) 8188 4047 |
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digitalalphaagency@gmail.com |
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Website |
https://digitalalphaagency.com/ |
Online Advertising Agencies |
Ant Team Advertising |
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About |
Ant Team Advertising is a fully fledged advertising agency based in Singapore. It helps businesses to create, run and successfully implement ad campaigns online and offline. ANT Team focuses on innovative advertising on mobile platforms using the latest media strategies. |
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Services |
· Facebook Advertising · Pay-Per-Click Advertising · SEO Marketing · Above The Line Advertising · Below The Line Advertising · Outdoor Advertising |
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Address |
Yu Li Industrial Building,37, Lorong 23 Geylang #05-02 |
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Telephones |
(65) 6747 8496 |
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Email: info@antteam.com.sg |
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Website |
http://www.citylife.sg/contact/ |
Online Advertising Agencies |
First Page Digital |
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About |
First Page Digital is a digital marketing and advertising agency in Singapore. The firm specialises in PPC, SEO, paid advertising and a blend of online advertising techniques. Since its inception IN 2011, First Page has enabled its clients to exploit the digital resources in the marketing and advertising sphere. |
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Services |
· Paid Advertising · Google Ads · PPC/ Google Analytics · Ad Copy/ Copywriting · LinkedIn Advertising |
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Address |
144 Robinson Rd, #20-01, Singapore, Singapore 068908 Singapore |
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Telephones |
(65) 6270 2193 |
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info@firstpagedigital.sg |
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Website |
https://www.firstpagedigital.sg/ |
Online Advertising Agencies |
Digitrio |
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About |
Digitrio is a boutique advertising and marketing outfit that helps Singaporean businesses to get found through SEO, digital ads and Facebook ads among others. Digitrio focuses on metrics and analytics to augment a client’s business goals. Digitrio enables businesses to leverage innovative ad technologies to boost conversions. |
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Services |
· Search Engine Optimization (SEO) · Search Engine Marketing(SEM) · Display Advertising · Facebook Advertising · Web Design & Development |
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Address |
27 West Coast Highway #02-22, Singapore, Singapore 117867Singapore |
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Telephones |
(65) 6690 3915 |
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info@digitrio.com.sg |
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Website |
Online Advertising Agencies |
IPG |
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About |
IPG Mediabrands is a renowned advertising agency in Singapore. It’s affiliated to the IPG Global Network. The firm focuses on advertising, communication, media buying and PR among others. The company operates as a client-centric and progressive entity that supports local SMEs |
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Services |
· Advertising and Creative · Digital Marketing · Media · Media Buying · Media Planning |
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Address |
40A Orchard Road No 04-01, Macdonald House Singapore, 238838 Singapore |
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Telephones |
(65)-6500-8388 |
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apac@mbww.com |
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Website |
Online Advertising Agencies |
Ogilvy Singapore |
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About |
Though Ogilvy is a global brand, it has offices in Singapore. It helps local ventures to exploit the potential of integrated ad campaigns. Ogilvy works with fast turnarounds to beat various advertising challenges online. It employs a team of seasoned creatives and ads executives. |
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Services |
· Brand Strategy, · Advertising, · Customer Engagement · Influencer marketing · Digital Transformation |
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Address |
71 Robinson Road#07-01 Crosby House, Singapore, 068895 Singapore |
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Website |
Online Advertising Agencies |
Evolve Digitas |
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About |
Evolve Digitas is a popular digital marketing and advertising agency in Singapore. The company helps businesses to conceptualise, create and run innovative online and offline advertising campaigns. It emphasises on web, mobile and social media advertising for businesses big and small. |
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Services |
· Digital Marketing · Creative Development · Online Digital Media · E-commerce · Online Reputation Management |
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Address |
101 Cecil street #11-10 Tong Eng Building Singapore 069533 |
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Telephones |
(91)-9136006703, (971)-502393600 |
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sales@evolvedigitas.com |
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Website |
Online Advertising Agencies |
Adform |
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About |
Adform is a technologically advanced agency that supports businesses with sophisticated advertising campaigns on globally accepted digital platforms. The firm leverages AI to activate paid media adverts. It enables marketers, advertisers and small agencies to maximise their ad campaigns through optimisation and cross device capacities. |
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Services |
· Digital Out of Home · Media Planning · Integrated Advertising Platform · Ad Serving, · Personalised targeting, · programmatic advertising |
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Address |
Tras street 43A, 078982 Singapore, Singapore |
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Telephones |
(65) 9469 8738 |
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sales@adform.com |
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Website |
Online Advertising Agencies |
Publicis Singapore |
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About |
Publicis is one of the top advertising agencies in Singapore. As a fully-fledged digital ads outfit, the firm offers creative ad solutions to local and foreign businesses across the APAC region. Publicis has built a reputation for its prowess in the provision of advertising, media and specialised agency advertising and marketing services. |
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Services |
· Advertising · Brand Consulting/Brand Strategy · Digital Marketing/Interactive · Direct Marketing · Graphic Design |
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Address |
16 Collyer Quay, #03-00,Singapore, Singapore 04931 |
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Telephones |
(65) 6732 3212 |
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hr@publicis.com.sg |
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Website |
Online Advertising Agencies |
2Stallions |
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About |
2Stallions is a fully fledged advertising agency in Singapore. The firm creates custom adverts that run on multichannel platforms online. 2Stallions is renowned for the production of ads that drive conversions. The firm blends intercontinental expertise to ensure client’s digital advertising campaigns return maximum results. |
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Services |
· Digital Advertising, · Online Advertising · Digital Marketing, · Content Marketing, · Marketing Automation |
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Address |
80 Changi Road, , #05-03 Centropod,, Singapore, Singapore 419715 Singapore |
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Telephones |
(65) 9129 6248 |
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· razy@2stallions.com/ · daniel@2stallions.com |
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Website |
Online Advertising Agencies |
Verz Designs |
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About |
Verz Design operates as a multi-faceted web design, graphic design, copy writing and digital advertising. The firm assists local and foreign businesses to get the most out of their digital marketing and advertising budgets. Verz relies on a diverse talent pool to offer out of the box ad solutions. |
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Services |
· Creative Writing · Digital Advertising · Display Advertising · Digital Analytics · Email Marketing · Facebook Advertising |
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Address |
56 Kallang Pudding Road, Singapore, Singapore 349328 Singapore |
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Telephones |
(65) 68411680 |
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enquiry@verzdesign.com |
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Website |
http://www.verzdesign.com |
Online Advertising Agencies |
Lins Ads |
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About |
Lins Ads isn’t your average digital advertising agency. The firm specialises in customising client’s advertising campaigns to meet their ROI objectives. Lins Ads understands the meaning of modern-day and digital advertising. The company seeks to support start-ups in their journey to advertising successes. |
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Services |
· Digital Marketing · Above The Line · Below The Line · Media Buying / Planning · Graphic Design |
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Address |
01A, Upper Cross Street, People’s Park Centre, #10-10/26,Singapore 058358 |
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Telephones |
(65) 6532 6677 |
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enquiry@linsad.com |
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Website |
http://www.linsad.com/ |
Online Advertising Agencies |
MullenLowe |
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About |
MullenLowe Singapore is the Singaporean face of the global giant; MullenLowe Group. The firm is a creative market focused communications and advertising outfit that specialises in creative content management, branding and through the line advertising strategies online and offline. |
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Services |
· Creative Content Development, · Performance Analytics · Brand Strategy, · Communications Planning, · Through The Line Advertising |
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Address |
C.I.D.C. 90 Eu Tong Sen Street Block A #04-01/02Singapore059811,Singapore |
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Telephones |
(65) 6849 4888 |
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Website |
Online Advertising Agencies |
Starlight Advertising |
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About |
Starlight Advertising prides itself on being one of the longest-serving digital advertising agencies in Singapore. As a full-service agency, Starlight relies on a team of highly seasoned ad gurus, a fully-fledged creative studio, and a planning team. Starlight is affiliated with top media channels in Singapore. |
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Services |
· Advertising Services · Communication Design · Corporate Identity Design · Promotion & Events · Direct Marketing |
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Address |
10 Ubi Crescent #03-36 , Lobby C Ubi Techpark, Singapore 40856 |
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Telephones |
(65) 6336 2733 |
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mailbox@starlight.com.sg |
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Website |
Online Advertising Agencies |
MediaDonuts |
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About |
MediaDonuts helps brands grow online using creative advertising tactics, including programmatic advertising. The firm operates a tech-savvy platform that helps advertisers meet their advertising goals. MediaDonuts is adept at promoting brands through digital media channels. It emphasises on adverts through display, search, video and mobile platforms. |
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Services |
· Video Advertising · Display Ads · Retargeting · Programmatic Advertising · Digital Ads |
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Address |
16 Raffles Quay #38-03 Hong Leong Building, Singapore, 048581 Singapore+ |
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Telephones |
(65) 9373 8090 |
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pieterjan@mediadonuts.com |
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Website |
https://mediadonuts.com/ |
Online Advertising Agencies |
Singnan Advertising |
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About |
Singnan Advertising has over 30 years of experience in the Singaporean media, marketing, and advertising industry. The firm specialises in media buying, planning, and creative ad campaigns. Singnan has an adept team of advertising gurus with a deep passion for innovative advertising and branding. |
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Services |
· Above-The-Line · Below-The-Line · Media Buying · Graphic Design · Outdoor Media |
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Address |
82 Lorong 23 Geylang #05-10/11/12 Atrix, Singapore 388409 |
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Telephones |
(65) 6841 2422 |
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williamtay@citylife.com.sg |
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Website |
https://www.singnan.com.sg/ |
Online Advertising Agencies |
M&C Saatchi Group |
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About |
SINCE 1995, M&C Saatchi has provided the best of class advertising and marketing services to Singaporean businesses. We rely on versatile marketing and advertising teams to tailor your campaigns accordingly. The firm is known for creating effective ad campaigns for different verticals. |
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Services |
· Online Advertising · Influencer Marketing · Unified Ad Serving |
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Address |
59 Mohamed Sultan Road#02-08 Sultan-Link Singapore, 238999 Singapore |
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Telephones |
(65)-66970235 |
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Website |
Online Advertising Agencies |
Innity |
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About |
Innity is a top media company in Singapore and the APAC region. It offers data-driven insights to its clients seeking advertising success. Innity creates advertising campaigns that blend programmatic, audience-focused, and ad-serving ad concepts to drive long-term engagement. The firm has been on the front line providing digital advertising and marketing technologies for different advertisers. |
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Services |
· Display Advertising · Video Advertising · Mobile Advertising · Influencer Marketing · Premium Publishers Marketplace |
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Address |
144 Robinson Road #09-01, Robinson Square Singapore 068908 |
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Telephones |
(65) 6324 1471 |
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marketing@innity.com |
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Website |
Online Advertising Agencies |
Diseno |
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About |
Diseno is a leading Advertising agency serving Singaporean businesses the firm’s mission is to help businesses to conceptualise cutting edge design, advertising and marketing plans. Diseno relies on its core expertise in advertising and its transparency with client budgets to stay on top of the game. |
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Services |
· Ecard Design · Digital advertising · Online Advertising · Digital Marketing · Web Design |
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Address |
19 Tanglin Road,#06-53 Tanglin Shopping Centre Singapore 247909 |
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Telephones |
(65) 6836 5168 |
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sales@diseno.com.sg |
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Website |
Online Advertising Agencies |
TBWA Group |
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About |
TBWA Group Singapore is a creative digital and communications agency in Singapore. The firm offers integrated advertising services on different digital channels. TBWA has been voted as the best Creative Agency, Full Service Agency of the Year and Brand Consulting Agency in 2018. |
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Services |
· Integrated communications services, · Marketing strategy, · Direct marketing, · Digital marketing, · Mobile Solutions |
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Address |
91C Alexandra Road, Singapore, Singapore 119971 |
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Telephones |
(65) 6225 5288 |
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contactus@tbwa.com.sg |
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Website |
Tips for Succeeding With an Online Advertising Campaign
Get a good website
Your ad type isn’t the issue here. After all, ads are meant to attract and direct prospects to a given page. Always Prioritise having a great website with fast loading speeds, great UX, and good graphic elements.
Research your market
You already have a killer ad concept. However, it may get no clicks or impressions if it confuses visitors. As such, start with thorough market research. It shows you who your customers are and how you can address their pains.
Determine ad types to use
If your buddy’s venture is doing well with Facebook ads, there’s no guarantee that they’ll work for you, either. Check where your customers are and create advertisements that suit them at that location. If they prefer video, is YouTube the right channel?
What’s the goal?
If you want your effective online ads to work the magic, start by evaluating your goals first. Are you looking for leads, more traffic, increased sales, or better brand awareness? Once you identify a goal, you can focus on advertising with an emphasis on your set goals.
Incorporate a call to action
Why are you doing all this if you cannot lead your prospects to take action? You need a determined call to action in the end. You must tell your customers what they need to do, but don’t be pushy with the CTAs.
How to Choose an Online Advertising Agency
Online advertising agencies take different forms and shapes. Some are specialists, while others are generic. You’ll maximise your web advertising campaign if you find the right fit. You need a firm with the resources, expertise, and experience. But you shouldn’t forget their soft skills as well. Here are things to look for in an online advertising agency.
Credibility
The best online advertising agency may have all the resources, talents, and technology. However, dealing with them can be a waste of time if they lack integrity. You need to look elsewhere if they seem unsure, incompetent, and unstable. Testimonials, referrals and online reviews will lead you to a credible outfit.
Core services and skills
You’re seeking a web ad agency compatible with your niche, budget, and advertising needs. Firstly, it pays to engage a specialist agency whose prowess at digital advertising is unmatched. Two, you need an agency that employs current skills in display ads, Instagram, or Snapchat marketing.
Hands-on experience
Relying on a newbie agency has its risks. To mitigate such, always engage a firm with many years in the internet advertising sector. Importantly, don’t just assess the number of years but ensure they’ve spent a considerable amount of time working around digital ads in your niche.
Transparency
After you sign a contract with an internet advertising agency, they become your partner. This makes it crucial to emphasise transparency. There’s no way you’ll benefit if you partner with an agency that’s not open, frank, and straight-up with advertising data.
Product/ Service Interest
Honestly, some advertising agencies are in it to make quick profits. The tried and tested agencies don’t rush at the commissions. They take time to understand your business, products, and services. They immerse themselves in your operation, seeking to understand your goals and find solutions.
New Trends and Technology
Online advertising isn’t static. The industry keeps changing. The best advertising agencies keep looking for cutting-edge tactics and strategies. They implement new practices, test them, and implement only the best and most impactful online advertising strategies.
The Takeaway
To run a successful advertising campaign, you must be familiar with the best platforms. You should be familiar with social media platforms and how each functions. The best platforms for you will depend on your goals and your business type. It will also depend on who you choose to work with on your social media campaigns. There are several digital marketing agencies available in Singapore. However, not all offer the same services. The firms mentioned above can show you how to make your social media strategies run smoothly.
Digital Marketing Mistakes That Will Plunge Your Business in a Turmoil
In this article, we have extensively reviewed the various ways of doing digital marketing and the best agencies in Singapore. The information is great and will help catapult your business to the next level. However, it wouldn’t be complete without us highlighting some common mistakes businesses make when doing digital marketing. Some of these mistakes are so dire that they can plunge your business into turmoil.
Top 11 Digital Marketing Mistakes You Should Avoid
Be sure to consider our solutions, and if you need help, don’t hesitate to contact our digital marketing team. We are here to help you win more leads and get to the top of your industry without spending an arm and a leg.
1. Not Offering Personalised Experiences to Customers
Smart customers gravitate towards businesses focusing on providing a product or service that meets their needs and gives them a personalized shopping experience. Unfortunately, most marketers focus on creating videos and content about the product or service they are promoting. They don’t bother to connect with the audience at a deeper level.
In the above email, the sender includes the potential customer’s name in a BCC—that is utterly unacceptable. Your interaction with a prospect, right from the first time you send them an email or they land on your website, should be personalised.
Doing so will not only show the prospects that you genuinely care about their current problem and have an amicable solution, but also increase the chances of them becoming loyal customers.
2. Not Considering Data When Making Decisions
Sure, traditional marketing strategies such as posters, billboards, and flyers could get you customers, but in the current competitive digital marketing market, you cannot afford to do that. There are a plethora of tools that you can use to analyse the target audience and make the necessary plans.
For example, Google Analytics can help you to know which website pages receive the highest number of visitors and which ones should be weeded out. You can also use the tool to identify the high-performing pages and channel more effort to those that show potential but are still lagging.
Facebook Page Insights and Audience Insights will be useful when deciphering your followers on this social media platform and their interests. Virtually all the other social media platforms have similar analytics pages that you can use to learn more about your audience.
With this information, you will be able to create laser-focused digital marketing campaigns. The data will also help you segment your audience and target each segment with specific ads, products, and services. Concisely, use the power of data to supercharge your digital marketing campaigns in Singapore and abroad.
3. Not Testing the Campaigns Enough
You have already been conducting A/B tests and checking which campaigns bring in the highest number of leads. However, such surface-level testing is not enough to get ahead of your competition in the current digital world. Split test all your digital marketing campaigns using advanced technology such as Artificial Intelligence and Machine Learning.
Create test groups and send them different forms of content to see their reactions. Renowned companies have mastered the art of using split testing to refine their marketing campaigns. A good example is Booking.com, a digital travel company that has dominated the industry for decades. This company is estimated to conduct more than 25,000 tests annually to ensure that customers get the best experience.
4. Failing to Budget for Content Creation
For every dollar that is spent on creating content, three times as many leads as the conventional/traditional marketing strategies are achieved. Globally, 90% of all organisations use content to market their products and services.
Based on these facts, now is the right time to start investing more in quality content to attract more customers.
Photo Credits: Demand Metrics
MediaOne Marketing has one of the world’s most reliable content creation teams. Check out our copywriting services here.
5. Applying the Wrong Content Distribution Strategy
The content distribution strategy that you use will determine the market base.
As you can see from the above graph, social media is the most used content distribution channel followed by email marketing and paid advertising. By 2025, there will be more than 4.41 billion social media users.
However, this does not mean you should use the channels your competitors or other businesses are using. Instead, you should do extensive research to determine which ones your audience is available on and concentrate on them.
For instance, if most of your customers are on Instagram, you can post more videos and user-generated content to spur engagement. Partnering with influencers whose followers match the description of your ideal clients can also help expand your reach.
The next question you should ask yourself is what kind of content you should produce. Again, you have to use the data to see how the audience engages with different forms of content.
The point we are making is that you have to first identify the right channels to distribute the content and then decide the type of content that best resonates with your target customers. If you realize that social media is the best channel, focus on creating visuals such as infographics, videos, and images related to your niche.
6. Ignoring Mobile
50% of all the web traffic comes from mobile, and 63% of online customers who own a smartphone are likely to purchase a product or service from a company whose website is mobile-friendly. In the last seven years, mobile search has grown exponentially – 222% across the globe.
As you do digital marketing, ignoring mobile means that you will be losing hundreds, if not thousands, of customers to your competitors. Your website should be 100% mobile friendly and the same case applies to all graphics on the website.
If you are sending an email with graphics, ensure the graphics are well-optimised. Otherwise, prospects will not be able to view them and take the desired action.
7. Not Leveraging Viral Loops
Viral loop is a hidden digital marketing strategy that most businesses have yet to start capitalising on despite its popularity. What is a viral loop? It is a growth hack that involves using the current customers to get the next ones.
It is based on a system in which the product you provide will function, but more features will be made available if the users get another person to use the platform. The network effect is one of the primary reasons why social media platforms such as TikTok managed to gain millions of users in weeks. At the time of writing, the platform has over 1 billion monthly users.
Still not sure what viral loop means? Think of your preferred mode of communication and why you decided to join. Most people are on WhatsApp because their friends and colleagues use it. The same case applies to social media platforms such as Instagram and Facebook.
Unfortunately, not all businesses can fully benefit from this digital marketing strategy. Issuing discounts or a freebie to an existing customer as a reward for bringing in a new customer is a form of viral looping. The main goal is to create a network of loyal customers who will continue purchasing products from your online store to redeem their discounts. However, you need to be cautious not to devalue your products.
8. Not Paying Attention to Abandoned Carts
Clients who land on your website after clicking an ad or who just found your website online and decide to shop but leave before completing the transaction are low-hanging fruit that you should capitalise on today.
To win them back, you need to find out why they did not enter their credit card information to complete the transaction.
Photo Credit: Baymand.com
Come up with ways to make the checkout process as simple and straightforward as possible. One way to do this is to request the customer for information that is absolutely necessary for the transaction to be complete.
To win them back, send them an email with a special discount if they complete the transaction again. Be subtle as you do this to avoid sounding too salesy or desperate, lest you compromise your brand’s reputation.
A/B testing the sales funnel can also help you pinpoint the friction points in the sales funnel and get rid of them. Surveys and polls can also help you get first-hand customer information on what you need to do to make the checkout process smooth. Remember that most people are hesitant to issue personal data online so ensure that your website is 100% secure. SSL certificate is one of the things that customers use to know if a particular website is secure or not.
9. Buying Fake Reviews and Failing to Respond to Negative Feedback
90% of online customers take the time to read several online reviews before visiting a website. 88% of the customers have an equal level of trust in online reviews as personal recommendations. Check out this infographic by Investopedia on the importance of customer reviews.
Fake reviews will ultimately hurt your brand’s reputation, as savvy customers can easily tell whether a review is genuine or not. Good luck trying to get customers by using a series of fake five-star reviews.
Instead of such unprofessional strategies, encourage the customers to leave feedback after shopping. The more positive reviews you get, the more authority you gain in your niche. Don’t shy away from using some of the feedback to pitch potential clients.
At some point, you will get negative feedback from some clients. Ignoring them will do a lot of harm to your digital marketing campaigns. The most ethical and professional way of responding to such reviews is to request more information about the service that was rendered. Show that you care and are willing to come to an amicable solution.
Otherwise, if you lose your cool, other customers will read the comments and assume you don’t care whether the products or services meet their needs.
For example, if you sell electronics and the client complains that the product shipped was faulty, accept the mistake instead of reacting negatively. Inform the client to send it back to your warehouse for a free service or a replacement. Such a response will show that your brand is keen on ensuring that customers get value for their money.
10. Not Measuring ROI
Not measuring the return on investment from a particular digital marketing campaign is equivalent to playing blind. Without an idea of the amount of revenue you are generating from email marketing, you will spend thousands of dollars on expensive software and creating email copy that won’t convert.
Knowing how much you are spending on marketing and the results will help you to know which channels you should invest in more in terms of marketing materials and attention.
For instance, if you spent SGD1000 on Facebook ads and only managed to get leads worth SGD 200. But on the other hand, you spent the same amount on Instagram and got leads worth SGD 4,000. This means that the latter is more suitable, and you can achieve more results if you invest or tweak your strategy by hiring an influencer or posting better-quality graphics.
11. You Are Not Agile
When was the last time you reviewed your Instagram marketing campaign? Most businesses create a campaign, launch it, and expect it to continue sending qualified leads and traffic to the website. Customers evolve every day, and so your marketing strategies should adapt to externalities. You cannot see the changes in the market if you are not agile.
Here are some questions to help you decide whether to change the campaign.
- What are your competitors doing to get more customers?
- What is happening in your country that could affect your business positively or negatively?
- Are your products still superior in the market?
- Is there a need to change the design of your product packaging?
Conclusion
These are the top 11 digital marketing mistakes that we often see businesses make, resulting in thousands of dollars in revenue and leads lost. MediaOne can help you reverse this trend and create better digital marketing campaigns. We will work with your in-house team to ensure that the expected results are achieved. Call us today at +65 69657008 for a free and non-obligatory appointment.
FAQs
What are best advertising platform in Singapore?
2. Instagram
3. LinkedIn
4. Twitter (now known as “X”)
