You need creative agencies in Singapore to help you in planning how to present your brand to the audience. However, the line between a creative agency, branding agency, and advertising agency in Singapore is easily blurred. Creative agencies in Singapore offer a variety of services that can be categorised into four groups:
The strategy represents the consulting, research, and planning activities. The design represents the visual, UX, video, and photography services. Technology represents engineering, systems, and data services. Advertising represents the promotional, marketing, and PR services.
Not all creative agencies can deliver exceptional results. In this article, we present to you an unbiased review of the top creative agencies in Singapore.
Top Creative Agencies in Singapore
MediaOne is a full-service digital marketing agency. The company focuses on both designing and building a wide range of digital products and experiences for Singapore’s most ambitious brands.
It’s an award-winning and well-established brand that’s been so focused on building other brands in Singapore since 2008 when Tom Koh founded it.
The company prides itself in having one of the most talented and experienced teams of marketers and designers. It’s also famous for its distinctly interactive marketing approach, which involves combining the best parts of traditional consultancy, design, and creative agency for stellar results.
Services: PPC, SEO, Web Development, Web Design
Key Clients: Fuji Xerox, Sheraton Hotel, Changi Airport Group, MDIS, ST Electronics
Annual Turnover: SGD 6, 806, 000 to SGD 13, 612, 000
Address: 4B Craig Rd Singapore 089664
Telephone: +65 6789 9852
Carbon Interactive is one of the top creative agencies in Singapore made up of creatives, strategists, marketers, technology experts, and storytellers. They are a passionate bunch of people about modern digital space, and they are experienced in delivering impactful initiatives and campaigns.
The agency is also a top marketing agency in Singapore, and it is the exclusive services provider for Tracx, a powerful, award-winning social publishing and listening platform for consumer engagements, insights, and measurement. Their services include brand strategy, designing, web development, and design, content management, and marketing.
Key Clients: Wildlife Reserve Singapore, Changi Airport Singapore, Coco Channel, The Prime Minister’s Office Singapore, Star Cruises, Singapore GP, Spark Connections, and more.
Telephone: +65 6293 4373
Address: 50 Ubi Avenue 3, #04-05 Frontier ePark@Ubi Singapore 408866
Construct Digital is a result oriented marketing technology, creative, and one of the top digital marketing companies in Singapore that is focused on humanising B2B brands. This creative agency cut its teeth in the creative industry, providing services to SMEs.
Their services include helping brands to focus on one or two channels, designing and building websites and smartphone apps, and doing strategic digital marketing. It is a Google Certified Partner and has won a variety of awards over the years.
Key Clients: Great Eastern, Riverbed, Fuji Xerox, IKEA, Hitachi Consulting, the American Club, Yahoo, General Electric, and more.
Telephone: +65 6438 4886
Address: 114 Lavender Street #11-85 CT Hub, Singapore 338729
AD Cool Media is an advertising agency in Singapore that is one of the most spontaneous creative agencies in Singapore. It has one of the biggest mobile billboards for its outdoor advertising. They also do digital marketing and paid ads as well as social media marketing and management.
AD Cool Media delivers cool and creative concepts that work, and this has made it be one of the top creative agencies in Singapore. Their core services areas revolve around web design, Google search advertising, Facebook advertising, and mobile billboard advertising.
Key Clients: Action for AIDS Singapore, WECO Management, Hitachi Plant Technologies Ltd., Mummamia Confinement, BuffetCaterring.com, RealTime Gaming Asia, and more.
Telephone: +65 8699 8989
Address: 391B Orchard Road Ngee AnnCity Tower B, #13-09 Singapore 238874
DDB Asia | Singapore is both a creative and marketing agency in Singapore that is introducing, specialised, unique, advanced, and cutting-edge solutions to brands of all sizes. They have a wide variety of case studies, which is proof of why they are one of the top creative agencies in Singapore.
Their core expertise lies in branding, social, shopper marketing, e-commerce, data, and digital innovation. They recently hit the headlines for helping McDonald celebrate Mother’s day.
Key Clients: Tribal Worldwide, Track, Tango5, Tokyu Agecny Inc., Telling Stories, Tw!st, and more.
Telephone: +65 6671 4488
Address: Level 10 Pico Creative Centre, 20 Kallang Avenue, Singapore 339411
The Idea Lab is the ideal digital agency in Singapore that has a fun and creative website. It makes it be one of the top creative agencies for their variety of services that include TV production, print, ambient, design, digital, and social media.
Key Clients: Facebook, Peugeot, Marina Bay Link, Garuda Indonesia, Asia Malls, Ford, Coca-Cola, Tiger Airways, LG, Great Eastern, and more.
Telephone: +65 6745 4332
Address: 33 Ubi Avenue 3, Vertex Tower A #04-74 Singapore 408868
McCann is one of the most renowned creative agencies in Singapore and the world. It has been in existence since 1912, and they have created some of the most iconic advertising campaigns of the last century. It is an award-winning agency, and it has branches in over 100 countries among them Singapore.
Their core services include strategic and creative services that help brands play a meaningful role in the lives of their clients and customers.
Key Clients: General Motors, Nestle, Verizon, L’ Oreal, Coca-Cola, Microsoft, Cigna, MasterCard, and more.
Telephone: +65 6737 9911
Address: 40A Orchard Road #09-01 The MacDonald House 238838 Singapore
Convertium is one of the top creative agencies in Singapore that prides itself in fighting for the user by creating a digital impact for future-ready brands. The agency has been around since 2001, and its aim is to build exceptional user experiences on digital platforms.
They have four-core service categories, web development, web design, digital marketing, and content management. On top of this, they have a four-step creative process that begins with the planning phase, the design phase, production phase, and the management phase.
Key Clients: Bank of Singapore, Marina Bay Sands, Lexus Asia Pacific, Singapore Exchange (SGX), Shangri-La Hotels and Resorts, Harley Davidson Asia Pacific, Singapore Economic Development Board, Caltex (Chevron), and more.
Telephone: +65 6236 6400
Address: 11B, Stanley Street, Singapore 068730
R/GA has to be one of the best creative agencies in Singapore that also serves as an advertising agency in Singapore. It has 18 offices across the globe with over 2000 employees. The Singapore office won the Marketing Magazine’s Mobile Agency of the year. On top of that, Nikon named R/GA Singapore as its global digital agency partner.
Their services include product and service design, digital marketing campaigns, C-Suite consulting, Brand AI, technologies, and more.
Key clients: Nike, Patagonia Brewery, Red Rock Deli, eBay Fashion, Ubisoft, The Home Depot, Mercedes-Benz, Samsung, and more.
Telephone:+65 9233 4636
Address: 40A Orchard Rd, Singapore 238838
2Stallions is a creative and digital agency in Singapore, and they have built over 150 websites as well as optimising it to increase SERPs ranking, and increase sales.
They have several services including website and mobile development and design, logo branding and design, search engine marketing, conversation optimisation, online support, social media marketing, and management. With that said, 2Stallions Pte Ltd is a Google Certified Partner and a Shopify Partner.
Key clients: Stamford American International School, CNN, Mercer, Australian International School, Wavin, EuroCham, Singapore Polo Club, UBS, Expat Living Singapore, Friesland Campina, the National Trades Union Congress and more.
Address: The Centropod 80 Changi Road, #05-03, Singapore 419715
Mindshare is a global creative and branding agency in Singapore and the experts operating with one mantra in mind, “speed, teamwork, and provocation.” It started in Asia in 1997, and it has morphed through various phases to become a global brand.
Mindshare has categorised its services into four groups, including business services, content, shop, loop, fast, life, P4A, and growth.
Key Clients: BP, Nike, Nestle, Lufthansa, Facebook, Pepsi, Deliveroo, Fox, Rolex, Unilever, General Mills, and more.
Telephone: +65 6395 0800
Address: 18 Cross Street, Shina Square Central #04-01/03 Singapore 048423
Vintedge is a full-service digital marketing agency in Singapore that formulates integrated digital strategies through a meticulous process of creative conceptualisation, data analysis, and execution. The agency has been operational since 2001, and they have been building solutions that marry creativity and innovation.
Their services include digital marketing consultation, web application development, creative conceptualisation, mobile marketing, search marketing, research and analytics, project collaboration, email marketing, system integration, and special media marketing.
Vintedge Technologies has done creative work for a variety of brands such as MPA Singapore, Ascendas SingBridge, Canon, Pizza Hut, Pantai Hospitals, Unilever Food Solutions, KFC, Singapore Science Festival 2016, and more.
Telephone: +65 6224 8689
Address: 31 Ubi Road 1 #04-02 Singapore 408694
Digital Marketing is a multi-national digital agency that recently spread its roots in Singapore. Ever since the company stepped into the marketing scene, they’ve been involved in providing a wide range of digital marketing solutions to the people of Singapore.
It’s an ideal choice of company to work with if you’re looking for a more versatile contractor, with more than one skill to bring to the table.
Digital M might be the newest kid on the block in Singapore, but they’re not new on matters of SEO and web design. The company was operating in other parts of the world before it decided to spread its wings and set a station in Singapore.
Key Service: SEO, Web Design, PPC, Reputation Management
Annual Turnover: Over SGD 13.61 million
Key Clients: Jet.com, Williams Sonoma, TripAdvisor.com, Avvo.com, Kohler
Address: Level 18, 20-21 16 Collyer Quay 049318 Singapore
Telephone: +800 569 2754
14: Marketing Agency
Marketing Agency has the experience and expertise that you need to set up a modern website for your business. It’s one of the few companies that don’t just rush into your project. They take their time to keenly listen to your proposal as they study your business objectives and what it is that you wish to achieve through your website before pulling together the most qualified and fitting team to work on your web project.
That way, they’re able to create sites that are a clear representation of their underlying brands, rather than setting up something that’s completely off. All their designs are modern, high-performing, and build to the best industry standards.
Key services: SEO, Web Design, PPC, Digital Marketing
Annual Turnover: From SGD 6.80 million to SGD 13.61 million
Key Clients: Barefoot Books, Essential Ingredients, Basecamp, Dutch Bros. Coffee, Dansco
15: Notion Age Pte
Notion Age is a leading branding company in Singapore. Since 2001 when it was founded, the company has been helping start-ups, and fortune 5000 companies achieve their full potential through branding and digital marketing.
The company has also been partnering with entrepreneurs from all parts of Singapore in helping them define and execute complete brand experiences – by handling everything from strategy to brand identity, to design and marketing.
Key Services: SEO, Reputation Management, Web Design
Annual Turnover: From SGD 1.36 million to SGD 4.08 million
Key Clients: Toshiba Singapore, Resorts World Sentosa, Mitsubishi Electric Asia, Trend Micro Singapore, Microsoft Singapore
Address: 331 B Beach Road, 199562 Singapore
Telephone: +65 6438 8303
Awebstar stands out, and so are the brands that seek out its digital services. With the company, it’s all about helping companies gain an edge in the competitive world of business. Their whole mission in business is helping companies increase their overall productivity so they can start maximising their profits.
They’ve one of the most innovative, creative, and professional teams of marketers, with extensive knowledge of SEO services and web design.
It operates with one of the most experienced teams you’ll ever come across in Singapore, having spent so many years helping a wide variety of businesses in the country, including ecommerce websites, start-ups, service providers, and so forth.
Key Services: Web Development, Reputation Management, Web Design, SEO
Annual Turnover: From SGD 340250 to SGD 1.36 million
Key Clients: Confidential
Address: 03 Raffles Place, Bharat Building #08-01 B Singapore 048617
Telephone: +65 6909 9163
17: OOm Pte Ltd
OOm prides take pride in the success of their clients. Nothing gives them great joy than when they see companies that they’ve had the privilege of working with sour to greater heights of success.
In their work roster, there’s a mix of enterprises and SME’s. They’ve also worked with some of the big companies in the industry.
It goes on to show that they’re a well-respected figure in the digital space. Their focus is on taking digital products right when they’re still ideas and launching them in a manner that its target audience can see and be convinced enough to take action.
Key Services: PPC, Local SEO, SEO, Web Design
Annual Turnover: From SGD 4.08 million to SGD 6.80 million
Key Clients: Nescafe, Warmer Music Singapore, Singtel, Kaplan, Nanyang Technological University
Address: Middle Read 141 #05-04 and #06-05 GSM Building 188976 Singapore
Telephone: +65 6391 0930
18: iClick Media
IClick Media understands your woes and business. They understand the hardship you go through while trying to market your business online. They understand how much of a sapping experience the whole experience can be.
Having operated since 2009, iClick Media seemed to have perfected the art of web designing and online marketing. They are among the few companies that don’t waste their valuable time running their mouths.
Instead, they spend the bulk of their time doing their job as expected (exceeding your expectations at other times), and sit back after they’re done and wait for their jobs to speak for themselves.
Key Services: Reputation Management, Web Design, Web Development
Annual Turnover: Ranges from SGD 4.80 million to SGD 6.81 million
Key Client: NTU
Address: 1200 Deport Rd #03-01/02 109675 S’pore
Telephone: +65 6362 0123
19: Verz Design
There’s a reason Verz Design is widely celebrated in Singapore as one of the leading providers of digital solutions. First, the company boasts more than ten years of exciting designing and online marketing experience.
The company has been in business since 2006, and since then, it has managed to work with some of the big names in the industry, including Singtel and Media Corp.
The agency is notorious for the approach they use to handle their clients. First, they identify a possible problem and then use their knowledge and expertise to work out the best possible solution for it.
Key Services: Web Development, PPC, Web Design, SEO
Annual Turnover: From SGD 2.20 million to SGD 3.67 million
Key Clients: Servcorp Singapore, L Capital Asia, BGC Group, City Gas, Imation Singapore
Address: Kallang Paddling Road 56 #07-05/06 HH@Kallang 349328 Singapore
Telephone: +65 6841 1680
Efusion was launched in 2011, and since then, it’s grown to be one of the leading providers of digital solutions in Singapore.
The company works by forming close ties with their clients before deploying their team of marketers and design specialists to build or perfect their digital products from the group up, at full speed, and after taking every little detail of your instructions into consideration.
Key Services: Web Development, SEO, Web Design
Annual Turnover: From SGD 0.73 million to SGD 2.20 million
Key Clients: Pokka Singapore, C.K. Tangs, Innform Media, Hobee Group, Singapore Flyer
Address: Beach Road 321A 199557 Singapore
Telephone: +65 6292 3086
21: Milan Design
Milan is an award-winning global web design agency known for conducting all their online operations with a marketing mindset. With every design they bring from the ground up, the company strives to ensure it aligns with your SEO goals.
Their services are also not limited to just one sector. For all we know, they have been servicing a wide spectrum of markets, including Financial, Health, Education, Investments, and Charities. Their expertise stretches far and wide, which allows them to deliver digital solutions that are measurable and integrated.
Key Services: SEO, Reputation Management, Web Development, Web Design
Annual Turnover: From SGD 1.36 million to SGD 4.08 million
Key Client: SEO, Reputation Management, Web Development, Web Design
Address: Hong Kong Street 40C 059679 Singapore
Telephone: +65 6305 9999
22: Oasis Web Asia
Oasis Web is among the few agencies in Singapore that are always true to their words. If they promise to exceed your expectations, then rest assured the quality of their work will blow you at the end of it all.
They have never backpedaled on their promises, according to the reviews floating about.
In their portfolio, there’s a long list of their design work, having created stunning Content Management Systems (CMS’s) for some of the big names in the industry, including Comfort Diving Centre and Honda, to name a few.
With a CMS, that means you’ll be able to edit your site’s content without digging through crude code.
Key Services: Web Development, Web Design
Annual Turnover: From SGD 6.80 million to SGD 13.61 million
Key Clients: NKS Hotel and Travel, Kohong Group, Eurotours and Travel Pte.Ltd, Flow and Balance, CLS-TOUCHES Marketing Pte.Ltd,
Address: 10 Ubi Crescent UBI, 207900, Singapore
Telephone:+65 8157 9012
23: Creative e World
There’s a reason Creative e World retains about 95% of their clients. Or we could just say it’s hard to ditch a company that has been so committed to making your business successful.
Creative e Words are a preferred digital-marketing-and-designing choice for a great majority of clients in Singapore. Every single one of their listed solutions focuses on maximising the productivity of your business and all of its operational resources.
They’re able to do this by investing in cutting edge technologies and being very strategic and tactical in their marketing approach.
Key Services: Web Development, SEO, Web Design
Annual Turnover: From SGD 6.80 million to SGD 13.61 million
Key Clients: Gallery T, Thompson Women Cancer Center, Beautiful Stones, Tianfu Steamboat, Advocatus Law LLP
Address: Alexandra Rd 315 #05-01 Singapore,159944
Telephone: +65 6392 28577
24: Foretec Pte Ltd
Foretec is a full-house digital marketing and designing agency in Singapore. For more than 15 years, the company has been working with a team of experienced marketers, developers, designers, and other digital professionals in providing top-notch SEO and web design services to businesses in Singapore and other parts of the world.
Their primary targets are small and mid-sized enterprises, with which they’ve established a strong relationship that has been working to ensure that they’re able to provide even better digital products and web solutions to them.
Key Services: Web Designing, SEO, Link Building, Local SEO
Annual Turnover: Ranging from SGD 1.36 million to SGD 4.08 million
Key Client: Confidential
Address: Midview City#06-76 Sin Ming Lane 22 Singapore 573969
Telephone: +65 6460 0180
On Target views your website as your digital real estate, and take it as part of their job to grow its value. You can hire them as your consultant or get them to design your web project and set you on the right track.
Before they take on any project, the company first assigns you a marketing specialist, who’ll be spending a greater chunk of their time trying to understand your business and mission before recommending a solution or coming up with a solid strategy to springboard it towards your business goals and objectives.
Key Services: PPC, Web Design, Web Development, SEO
Annual Turnover: Available from SGD 1.36 million to up to SGD 4.08 million
Key Clients: City Trav.com, Sino-Star Group, Kerry Ingredients, spice.com
Address: Edgedale Plains 126-C 823126, Singapore
Telephone: +65 9026 1492
26: Happy Marketer
As their name suggests, Happy Marketers operates with only one mission in business – to make Singapore businesses happy. They’re able to do this by focusing on result-oriented and data-driven marketing initiatives.
As we speak, the company has a team of more than 50 digital marketers, designers, and other digital specialists dolled across different parts of Singapore and Asia.
The company was started in 2009, and since then, they’ve been gaining a reputation as the go-to digital marketing solution in Singapore.
Key Services: SEO, Web Design, Web Development
Annual Turnover: Varies from SGD 1.36 million upto SGD 4.08 million
Key Clients: Air Asia, College East, 3M, Petronas, Fair Price
Address: #02-02 One Nail Road, 088804,Singapore
Telephone: +65 9427 4110
Smarthosting has been delivering multi-disciplinary marketing, designing, and strategic development solutions to small and medium-sized businesses in Singapore.
They have one of the most qualified teams of marketers, designers, and developers. This qualifies them as the masters of technological integration, ideating, planning, and implementation, and which sets them miles apart from other providers of digital solutions in Singapore.
Key Services: SEO, Web Development, Link Building, Web Design
Annual Turnover: From SGD 4.08 million to SGD 6.80 million
Key Clients: Alltheweb, AltaVista, dmoz, Debonair Male
Address: Sophia Rd No.1 228149 Singapore
Telephone: +65 6337 7971
28: Aiden Creative
With Aiden, you’re not hiring a digital marketing agency or web designer per se. Instead, you’re hiring a strategic partner that you’ll be working with to grow your business and take it to the next level.
The company has been so focused on staying abreast of what’s latest or new in the digital realm. Their finger is always on the pulse of the ever-evolving technologies and new inventions in the world of marketing.
With their eyes and ears on the ground, Aiden is among the few companies that have been known to make an effort to follow up on all their clients. They want to find out how the company reacted to their services or if they have concerns that they’d like them to address.
Key Services: Web Development, SEO, web design, PPC
Annual Turnover: Ranges from SGD 340325 to SGD 1.36 million
Key Clients: Future Fashion Now, Mount Faber Leisure Group, Esplanade, Maybank, NTUC Club
Address: Mountbatten Rd 229, Singapore,398007
Telephone: +65 6364 8846
29: Brand Rich
Brand Rich has been helping small and mid-sized businesses in Singapore realise their goals. They have been able to do this by working so closely with them and by taking notes of their aspirations to come up with customised digital solutions and strategies that are guaranteed to work.
The company also specialises in creating dynamic websites and running effective social media and email marketing campaigns for clients that wish to hire them for these services.
It bears mentioning that most of their clients are from educational institutions, industrial companies, and medical clinics.
Key Services: SEO, Web Design, PPC
Annual Turnover: From SGD 6.81 million to SGD 13.61million
Key Clients: Health Sense, Ascend English Professionals, iNet Dynamics
Address: 5001 Beach Rd,06-26 Singapore 199588
Telephone: +655 9877 3485
Webdesign Singapore is an all-rounder provider of web design, internet marketing, and web development solutions in Singapore.
Ever since the company stepped into the digital marketing space, they’ve had the privilege to work with some of the top local brands in the country.
They have one of the most qualified web designing departments in Singapore, whose focus is on creating websites that are not only user-friendly but also creative and super-intuitive.
Key Services: Web Development, Reputation Management, Web Design, SEO
Annual Turnover: Ranging from SGD 4.08 million to SGD 6.80 million
Key Clients: Singapore Web Directory, Singapore Property Agent, Dive Vision Pte Ltd, NTUC Learning Hub Pte Ltd, Tours In Singapore
Address: Alexandra Rd 460, 119963,Singapore
Telephone:+65 6348 9956
Clickr Media was established in 2009, and since then they have managed to work with hundreds of different brands. Through doing this, the company has been able to gain vast experience after experimenting with a broad range of digital products and services from various industries, both locally
Clickr is also part of a brand growth and communication company called
Loeken Group. All the firms registered under Loeken are focused on providing branding, digital marketing, event curation, customer services, and business growth services for the people of Singapore and other parts of the world.
Key Services: PPC, Web Design, SEO
Annual Turnover: Ranging from SGD 340300 to SGD 1.36 million
Key Clients: Nintendo, Nanyang Polytechnic, Spider 88, Carlo Rino, Toshiba
Address: Tanjong Pagar Rd 65B, 088486, Singapore
Telephone: +655 6566 9556
What Makes a Good Designer?
While it’s still a common practice for technological products to come with instructions, it’s still expected that these products are intuitive enough to operate without necessarily relying on these instructions. Users have to figure them out straight out of the box without having to dig into manuals for how-to guidelines.
It’s the UX designer’s job to make these products simple enough to unravel at first glance. It’s their job to analyse, optimise, and reduce the gap that people experience when interacting with a machine.
It’s also part of the UX designer’s job to try and make everything as logical, intuitive, pleasing, and seamless as it’s humanly possible.
So what makes a Good Designer?
An Impressive Portfolio
There’s enough logic on this – among the first things that you’d want to look at when hiring a UX designer is their portfolio.
There’s no way you’re hiring an agency without an impressive portfolio. They must be prepared to show you astonishing mockups, nice layouts, great photography, and so on.
If you’re impressed by all this, that’s a good sign that the designer has a good aesthetic taste. But that’s just on the surface level, and which is only limited to a visual designer.
Where you’re hiring a UX designer, you have to go deeper than that by looking into the reality of the projects. Here’s a list of questions that you might want to ask for this:
- What exactly did you do in this project?
- Is the project real – like live and visible? Or is it a prototype? If it’s working, then I can try it and leave my comment behind.
- If the project is real as you claim, do you mind giving me some KPI’s?
Doesn’t Design for the Client
A good designer isn’t one that designs to impress clients, but one that designs with the end-user in mind.
The designer spends their time trying to understand the product that their client wants and, most importantly, the market they’re targeting. They’ll then try to find a balance between the two before getting down to work.
But even with this, what the user wants still takes precedence. Good designing isn’t about raking awards and making profits, it’s about making the lives of the individuals on the ground easy.
Opinions formed by professionals have their part to play, but at no time is your focus supposed to shift away from the user.
Curious and Always Learning
Designers have a passion for learning. They’re always curious about what’s happening around them or if there’s any way they can make the lives of the people they interact with better.
A good designer should be able to make you feel at home. It’s even better when you’re able to connect with them. You have to feel like you’ve finally found someone who understands you.
A good designer will always be learning and riffing. Plus, they know how to strike a balance between short and long work. They understand the power that exists in maintaining a cohesive team. So expect them to be always supporting their team.
Lastly, a good designer is always partnering with people from other disciplines. And most importantly, they’ve learned not to take themselves too seriously.
Strong Work Ethic
Professionalism is of utmost importance in designing. Come to think about it, solving user problems is pretty tough in itself.
There’s a lot of groundwork to be done. That should be followed by a great amount of testing and calibrations before you’re finally able to achieve something writing home about.
You have to develop a thick skin and learn to persevere to be able to pull this off.
Creative agencies in Singapore are outdoing each other by improving on the quality of their creative services as well as adding extra services that span advertising, marketing, advertising, and more. We hope that the above list will help you in choosing between the marketing companies in Singapore for your brand.
Top Advertising Agencies in Singapore
Taking your business to another level of success comes with deep investments in advertising. But which are the best advertising agencies in Singapore? And how do you go about the selection of which agency to deal with when you are an investor in Singapore? Most of the businesses that have fallen in their performances are as a result of employing poor advertising agencies.
In Singapore, it is tough to rate advertising agencies and digital agencies because of its a very competitive industry and the creativity and success of advertising campaigns in Singapore is subjective. It is even hard to choose which firm if you have a product to be advertised.
One reason why you may end up with unreliable advertising agencies is their high numbers in the market. As a result, we have decided to make you a selection of the top 16 best advertising agencies in Singapore. This article has not been sponsored by any of the agencies making it genuine and unbiased. In case you are looking to hire an advertising agency, consider one of the following.
- Graphic Design
- Search Engine Marketing
- Social Media Marketing
- Content Management System
- Search Engine Optimisation
- 40B Tras Street Singapore 078979
- +65 67899852
- Publishing advertisement in journals, periodical, television, radio and many more
- 10 Pico Creative Centre 20 Kallang Avenue, Singapore 339411
- +65 6671 4488
- Management services
- 111 Somerset Road #14-01 Singapore 238164
- +65 6733-1110
- Corporate literature
- Website initiatives
- Social media initiatives
- Annual reports
- 25 Duxton Hill, Singapore 089608
- +65 6325-3368
- Brand Safety
- 700 Beach Road #04-01 Singapore 199598
- +65 6225-1262
- Local and international business Advertising
- Branding and positioning
- 8 Murray Street #02-01 Singapore 079522
- 150 Cantonment Road, #03-01/03 Cantonment Centre Blk A, Singapore 089762
- +65 6849 4825
- Public Relations
- 3d River Valley Road, #03-01 Clarke Quay, Singapore 179023
- +65 6339-4733
- Graphic design
- 35 Robinson Road #03-01, The Ogilvy Centre, Singapore 06876
- +65 6213-7899
- Digital marketing
- Sales promotion
- Event Marketing
- Graphic design
- Identity Programs
- 5 Kadayanallur Street Singapore 069183
- +65 6438 5288
- Marketing Interactive
- 1 Stanley St Singapore 068720
- +65 6438 5592
- Graphic design
- Branding and Positioning
- 1 Harbourfront Place, Harbour Front Tower One #4-01, Singapore 098633
- +65 6722 3908
Some other notable agencies include:
McCann World Group is a creative agency based in Singapore. They are the creators of some of the most popular adverts in Singapore. This award winning agency has branches in more than 100 countries worldwide.
Their main services are creative and strategic services to enable brands become meaningful to customers and clients. Their top clients are L’Oreal, Nestle, General Motors, MasterCard, Cigna, Microsoft and Verizon.
Address: 40A Orchard Road #09-01 The MacDonald House 238838 Singapore
Telephone: +65 6737 9911
Carat Media is a leading advertising agency that offers digital marketing solutions. Their primary goal is to build valuable businesses. They help companies keep up with light speed digital marketing.
Their services include analytics, insights, planning, communication strategies, mobile media and digital activation and social marketing. Their top clients include Procter & Gamble, Alberto Culver and Adidas.
Address: 1 Wallich Street #22-01 Guoco Tower, Singapore 078881
Telephone: +65 6501 4900
DDB Worldwide is a famous advertising agency in Singapore. It focuses on innovative advertising and marketing. It helps them build brand that makes them the leaders in their industries.
Their services include advertising, digital engagement, promotion, content development and marketing. Their top clients are Track, Tribal, TracyLocke and Tango5
Address: Level 10 Pico Creative Centre, 20 Kallang Avenue, Singapore 339411
Telephone: 6671 4488
Batey is one of the renowned marketing agencies in Singapore. It is a team of hardworking and determined marketers who have transformed the advertising industry.
Their services include brand creation, market strategies, advertising, data analytics, marketing research and graphic design.
Address: 1 Magazine Road, #3-07 Central Mall, Singapore 059567
Telephone: +65 6511-7614
BBDO Proximity is an award winning advertising agency. They have excellent planning that allows them to come up with engaging and memorable ads. Their customers stand among others due to the efficient implementation of various social marketing techniques.
Their services include graphic design and ad creations. Some of their top clients are Visa, Guinness, MetLife, Mars, Johnson & Johnson, Pepsi, Fonterra, Mercedes Benz and Hewlett-Packard.
Address: 30 Merchant Road, #03-12 Riverside Point
Telephone: +65 6533 2200
The XM agency is among the very first agencies to be established in Asia. The agency is well known for its excellent services in digital marketing, technology consultancy and their experience in design services. Some of its service clients include Singapore tourism board, Unilever and Maxis among many other famous brands. The agency combines consumer insights, intelligence, and excellent ideas to design great adverts. As a result, these adverts create a great impact in creating a change that brings a difference to their clients’ businesses.
By doing this, the agency has been able to establish a good foundation not only in Singapore but the whole region of Asia. To see how their performance is like, click on the above link to land in their webpage.
If you are looking for a client-centred advertising agency, AD Cool is the place to be. The agency employs a lot of effort and dedication to developing creative and customer winning online campaigns. It greatly believes in creativity to come up with unique adverts that keep their clients outstanding in the market.
AD Cool does most of its advertising on social media platforms such as Facebook, web design, mobile board advertising among other competitive channels. Some of their regular agencies include AIDS Singapore, Hitachi, Tekataro, Hub, and Best Fresh Food Edmas among others. AD cool is based in Singapore and is among top advertising agencies that originated in Singapore.
The 24K is a digital marketing agency has its roots in Singapore. The agency is well known for its market-oriented and web-based IT services to their clients. They are good with designing, SEO, SEM, social media and digital marketing, and professional marketing. Other services offered by the agency include web development, design, solving e-commerce related issues and content managing.
The 24K advertising agency has worked with a variety of companies such as Opus IT services, Sum Kee food among other corporate.
Telephone: +65 6844 0132 0r +65 6600 0131.
Rezonance is a boutique agency that serves its clients with customised and measurable social media and digital marketing. They serve both small size and big-size firms with innovative digital marketing services. The agency works with the aim of closing all loops around all digital touch points. As a result, they ensure that they engage, influence and convert the target audience into customers.
VML was started as a consultancy agency in 2003. In 2011, the agency was re-launched to VML Qais to become the biggest independent digital advertising agency based in Singapore. The agency had the best digital network. Today, it has grown to be an award-winning from clients such as Singapore Effie, an IAS award, Digital Media Award among others. VML is well known for its spanning strategy, creativity and perfect use of social media in advertising.
As a result, the agency has been able to secure a wide range of customers. It is considered among the best, with the capacity to win customers’ heart.
Asian TP was first adopted in 1974. It consists of an established media house that aims at providing targeted content to clients’ customer markets in the Asian Pacific Region including Singapore.
This way, they help their clients to develop and maintain their websites at their higher standards. Some of their services include corporate branding, SEO, special business package and website design and development among other services.
The agency has worked with different companies among them Sterling Bank, Atlas Door, Fagan Company, Waste Management Services, DMB, and Williams among others. They are well known for being able to make a wide area coverage increasing the number of potential customers for their clients.
If you are looking for an agency that cares about results, the possible agency is the place to be. They are aimed at creating a world-class advertising effort that brings great results back to their clients. As a result, the agency has to buck-up all ideas with hard-core data to ensure they create solutions that generate customers.
The agency is not only based on the Asian continent but has spread in 4 other continents. With this diversity, the agency can come up with transformative advertising content. By doing so, the agency has been considered as among the best option to work with by big companies such as Microsoft, Bill and Melinda Gates Foundation and Coca-Cola. For more information, go to https://www.possible.com/contact-us
Among the most successful advertising agencies created in Singapore is InsideOut agency. Their main aim is to develop themselves into a brand that is used to promote other brands. Their technical team is full of experienced workers full of creative ideas that are targeted to bring their clients customers. The agency is the best in designing solutions that integrates form and function.
They serve their clients with strategic systems that communicate with a friendly tone to the intended audiences. The agency has worked with a wide variety of clients from different disciplinary. In all their designs, they have successfully been able to create quality designs and strategies that bring a difference in brands. As a result, their clients can achieve refreshing results at all times.
You can send them an email through email@example.com for more information about their services.
The main idea behind the establishment of this agency is the fact that brand users can easily get rich online. It is so as long as the users understand how to position their brand while marketing it through the right mediums. As a result, they can serve their customers with what they believe to be the best. The agency is good at website design, SEO, SEM, email marketing, online social networking among other services.
They believe that everything starts with the customers. With this in mind, they understand how to create positive clients experience with the customers. This is done through increased visibility, brand awareness, loyalty and customers reach. As a result of the agency good works, it has found an opportunity to work with a variety of famous companies.
These include Pain.com.sg, Ron Kaufman, John Sih, and Ascend Education among other great companies. For more information, visit their website to learn more.
If you are searching for an agency that will help turn your brand to commerce, Cresset Tech is your best choice. The agency works by converting customers stories to product stories. For the agency to achieve this, it uses branded content and social media platforms to ensure a guaranteed and productive consumer engagement with the information.
The agency takes part in building brands by use of audience insights. It also works as an entertaining agency by creating its content on what people love to see and listen. As a result, the agency has been able to win contracts with major brands, vendors, social media platforms and leading agencies. They are hired to help the concerned marketers gain the intended consumer engagement.
In the year 2006, Ate got adopted for the first time as a consultancy firm. Its main function was to offer lifestyle companies dynamic answers to their marketing and communication needs. Today, Ate has been transformed to be among the most innovative advertising agency in Singapore.
It comprises three branches, that is, Ate Ideas, Ate Digital and Ate Integrated Communications. Its team comprises of experts in digital and social media marketing, public relation, content development, sponsorship and partnership among other fields of expertise.
What drives the company is its unique ideas that bring change and makes things happen. As a result, the agency has been able to win contracts with DBS, Louis Vuitton, and American Express among other famous brands.
If you are seeking a long-term relationship with your customers, Adweb 360 is all you need. For you to achieve this, the agency works to maintain 100% satisfaction of the clients target customers. Also, all projects are only executed by expertise.
Just as the founder Vincent Laporte who is master’s degree holder in Science in applied mathematics, his team is full of highly educated and trained workers. The agency is committed and dedicated to delivering high-quality work.
As a result, it has been able to win a variety of contracts. They have been able to work with famous brands such as La Villa Transport, and Spizza Pizza Restaurant.
Telephone: +65 3159 1402.
If your company is looking for a marketing agency to help you create a connection between customers and your brand, VMSD is the place to be. The agency has more than 20 years of experience in the advertising market. They are well known for their excellent Visual Merchandising, space design, retail experience and global retail among other services.
After being in the market for these years, the agency is capable of creating original and customer attracting brand stories. Together with their retail experience, the agency has grown to be the best specialist and brand partner with many international brands.
The company is trusted to create 360 degrees communication solutions that enable businesses and brands excel. This gets done out of passion, dedication, a healthy dose of humour with a big smile. If you are looking forward to creating a strong relationship with your customers, VMSD is your best option.
If you are looking for an agency to take care of your interactive and integrated needs, Carbon is the best selection for you. The agency has won multiple prizes with its amazing creative storytellers, strategists, consultancy and marketers. This team is full of new ideas and makes insights into impactful initiatives and campaigns.
Some of the brands that they have worked with include Singapore Polytechnic, Link, Esplanade Singapore, and StarCruise among other famous brands. They are well known for their digital strategy consultancy, social media marketing, and content making and development. They are also experts in website designing and development among other services. Through their excellent services, they have been able to win multiple contracts not only with private sectors but government projects as well.
It is a top marketing agency in Singapore and comprises of technology experts, experienced marketers, professional strategists and timeless artists. It is a team of people joined together by their passion in the digital space marketing leading to impactful campaigns and initiatives.
The agency provides services to clients such as Changi Airport Singapore, Coco Channel, Spark Connections, Wildlife Reserve Singapore, Singapore GP and The Prime Minister’s Office.
Address: 50 Ubi Avenue 3#04-05 Frontier ePark@Ubi Singapore 408866
Telephone: +65 6293 4373.
What drives this agency is the belief that, if the client has to benefit, the agency must work as a partner with the clients. Working as an outsourced vendor will not benefit the clients in any way. From its adoption, the agency has been on the use of new technology. Despite the challenges with the continuously growing technology, they have been able to keep a good track of these changes.
They are well known for their great services in web designing and development, SEO, social media marketing. Other services offered by the agency include pay per click advertising and email marketing. Due to their great services, the agency has won contracts with famous brands all over the world. These include Toshiba, Singapore cable car, EBC, Triumph among many others.
Telephone: + 95 97 99 199557.
Are you looking forward to partner with an online consulting firm? A Firm that helps you brand your design, create a captivating, and engrossing website experiences? If so, ClickTrue is your best option. They are well known in online marketing, as well as technology services. They are good at SEO, SEM, social media marketing, and web analytics inquiries among other services. ClickTrue has been in the market for more than ten years since their establishment.
As a result, the whole team understands what the needs of their clients are. From their endless efforts, the agency has been able to get contracts from different famous brands. These include Nikon, Starcom, ADK Yolk, and Media Vest among many others.
Telephone: +65 6571 7168 or +60 377336099.
HVAS Group is one of the top advertising agencies in Singapore that specialises in media planning and buying. This includes mobile media, out of home, print, online, social, radio and TV. Their team is made up of professionals experienced in strategy, media, international management, mobile, digital, social media, sport, and entertainment as well as experiential.
They have a simplified integrated structure that has allowed them to build one of the best advertising teams in Singapore. Some of their notable clients include Puma, the Palau Legacy Project, Lacoste, Air New Zealand, Tourism, Australia, Gas Natural Fenosa, Pepsi, Domino’s Pizza, Sonae Sierra, and more.
Telephone: +65 6317 6600
Address: 80 Robinson Road, #20-01 Singapore and speak with the experts.
Starcom is another of the top advertising agencies offering digital marketing in Singapore. They specialise in offering interactive digital marketing, advertising, marketing research and data analytics, media planning and buying, SEO, SEM, mobile, as well as social media.
They provide these services by integrating the power of human empathy and technology to produce excellent results. Some of their notable clients include Samsung, Airbnb, EA Sports, Visa, Kellogg’s, Kraft Heinz, Fiat Chrysler Automobiles, Novartis, McDonald’s and more.
Telephone: +65 6914 2600 or +65 6435 7100
Address: 60 Anson Road #07-01.
Performics uses a blend of knowledgeable specialists, technology, and data to search for new opportunities and solve complex advertising challenges. This makes them one of the top advertising agencies in Singapore and they employ industry-specific insights to deliver growth across the customer’s journey with them.
They specialise in content marketing, advertising, marketing analytics, and data research, media planning and buying, CRM, SEO, mobile, SEM, and interactive digital marketing. Some of their notable clients include Samsung, Ministry of Manpower, L’Oreal Paris, Citibank, the Health Promotion Board, and more.
Telephone: +65 6713 6333
Address: Maple Tree on 60 Anson Road #07-01 Singapore 079914.
Actmedia is one of the most experienced advertising agencies in Singapore and it is the first company formed under the OMG Group. They are in-store marketing specialists offering a wide range of marketing and advertising services. They also double in digital marketing and e-commerce website design in Singapore
They have worked with a variety of clients such as Coca-Cola, Carlsberg, Bossini, Dutch Lady, Guinness, Hennessy Cognac, Magiclean, Lucozade Sport, April Skin, Beijing 101, Asahi, Red Basket, The Health Domain and more.
Telephone: +65 6844 0122
Address: 8 Jalan Kilan Timor #01-01 Kewalram House Singapore 159305.
DWA has a global presence spanning over 20 years, which means that your campaigns are not limited to a specific region. They specialise in advertising, brand monitoring, reputation, strategy, and consulting, media planning and buying, interactive digital marketing, direct marketing, market research as well as data analytics.
Their team includes some of the best digital marketers in Singapore that ensure you leverage on the power of having a high-quality online presence. Some of their notable clients include Cisco, TE Connectivity, NetApp, and more.
Telephone: +65 6220 1640
Address: 1 Wallich Street #22-01 Singapore 078881.
Mediacom prides itself on having some of the most knowledgeable and experienced digital marketers in Singapore. They specialise in combining content and connections on behalf of their clients to leverage their brand on paid and earned channels.
This has seen them offer some of the best media planning and buying as well as digital marketing in Singapore. Some of Mediacom Singapore notable clients include Shell, P&G SK-II, VWG Audi, Allianz, Swisse, and more.
Telephone: +65 6232 5460.
Address: 18 Cross Street China Square Central, 048423 Singapore.
GroupM is a global company that founded the Singapore arm in 1996. They specialise in strategy and business development, technology, media planning and buying, content, brand safety, as well as e-commerce website design in Singapore.
Some of their notable clients include Singtel, SG50, Coca Cola, McDonald’s, Ministry of Education, Samsung, and more.
Telephone: +65 6531 2666
Address: 18 Cross Street, China Square Central #04-01/03, Singapore 048423, Singapore
Dentsu Aegis is arguably one of the most sought after advertising agencies in Singapore and it is made up of a variety of companies. They help customers to grow by providing growth solutions and expert services that open up new business opportunities.
They develop data-oriented strategies to personalise the experience of each client by providing a variety of services such as CRM, brand monitoring, market research and data, B2B marketing, data analytics, media planning and buying as well as website design in Singapore.
Some of their notable clients include Disney Studios, Chevrolet, KFC, P&G, Toyota, Microsoft, Coca-Cola, Burberry, Phillips, General Motors, Kellog’s and more.
Telephone: +65 6501 4900
Address: Guoco Tower, 1 Wallich Street, #22-01 Singapore 078881.
Omnicom is one of the leading media communications company in the world and one of the best advertising agencies in Singapore. They have over 70,000 specialists service thousands of brands 24/7. They have a variety of services ranging from advertising, brand consulting, strategy, monitoring, and reputation, direct marketing, integrated communications consulting, media planning and buying, luxury and premium branding, video content creation and more.
Omnicom Group also carries out a wide range of corporate social responsibilities centred on SDG 4. This involves education programs on marginalised and vulnerable communities all over the globe. Some of their notable clients include Coca-Cola, General Motors, Johnson & Johnson, McDonald’s, Samsung, Singtel, and more.
Telephone: +65 6671 4417.
Address: Creative Centre at Pico Lobby B level 8 located on 20 Kallang Avenue Singapore 339411
MediaOne is the best and leading online marketing agencies in Singapore. It has secured multiple deals with an excellent global brand which has pushed the agency forward in the industry. The management plays an important role and has celebrated success with press members and few selected clients. MediaOne Business Group has been leading in the marketing for more than a decade.
It was started in 2008. The company mainly deals in search engine optimisation, social media marketing, search engine marketing, online reputation management, website design services and many more. Recently, they have started digital marketing courses and signed an agreement with various leading brands globally.
The new digital courses of MediaOne Business group are available for professionals, marketing enthusiasts, and SEO Experts. Additionally, they provide SEO courses for starters who are interested in starting their projects. Additionally, MediaOne Business Group has expanded its base globally and targeting local businesses.
The potential clients who are interested in the agency can contact them through their website. In less than ten years, the company has completed more than one thousand projects with well-laid marketing strategies; this digital agency is targeting worldwide clients.
Telephone: +65 6789 9852
Address: 4B Craig Road | Singapore 089664
Digital Marketing Singapore is also known as DMS. It is a marketing agency that offers services such as lead generation, SEO and other special, advanced and unique marketing solutions for all brands. They are result-oriented and hence the reason they are among the top advertising agencies in Singapore.
Their main services are social, branding, e-commerce, shopper marketing, and digital innovation. In the last few years, they have been in the news for helping the McDonald in the Mother’s Day celebrations. Their other top clients include Tango5, Tw!st, Telling Stories, Tribal Worldwide and Track, among many others.
Address: Vision Exchange Building, 2 Venture Drive, #13-06 Singapore
Telephone: +65 67021709
Quirk strives to offer nothing less than excellent quality regardless of the project’s size. They believe in tailored strategies for every project. This is the reason they are successful in evoking the desired emotional from the targeted audience. Quirk knows how to influence your potential customers whether on line or offline and turn leads into sales.
Some of their top clients are “Jascha Spivaksky” and “The Fullerton Heritage,” which made the marketing agency get honoured two Silver Awards in the W3 Awards. The agency was ranked number 43 in the Creativity International Design Awards for services offered to “The Pod Boutique Capsule Hotel.”
Address: CT Hub 2, 114 Lavender Street #09-83
Telephone: 65 9654 0150
Ad Cool remains one the most respected advertising agencies in Singapore. It offers spontaneous marketing services with a lot of creativity. This agency is known for the biggest mobile boards used in outdoor advertising. Their services also include paid ads and digital marketing along with social media management and marketing. if you are looking for Google search ads, Facebook ads and mobile ads advise, this is the agency to contact.
Their top clients include Hitachi Plant Technologies, WECO Management, Aids Singapore and RealTime Gaming Asia.
Address: 391B Orchard Road Ngee AnnCity Tower B, #13-09 Singapore 238874
Telephone: +65 8699 8989
The Idea Lab presents its services in a creative way. Their website says it all and they are the best for print and TV ad production. Other services include digital, design and social media marketing.
Their top clients include Coca-Cola, LG, Tiger Ways, Garuda Indonesia, Facebook and Peugeot.
Address: 33 Ubi Avenue 3, Vertex Tower A #04-74 Singapore 408868
Telephone: +65 6745 4332
Convertium prides itself as one of the top advertising agencies in Singapore that have create a positive impact in digital marketing. it has been in existence since 2001 and continues to create exceptional experience for digital platform users.
Their services are web design, web development, content management and digital marketing. Their top clients include Marina Bay Sands, Singapore Exchange, Bank of Singapore, Shangri-La Hotels and Resorts, Caltex (Chevron) and Lexus Asia Pacific.
Address: 11B, Stanley Street, Singapore 068730
Telephone: +65 6236 6400
G/GA is a creative agency that offers advertising services in Singapore. It has over 2000 employees and 18 offices in different parts across the world. They are a froup that is dedicated to offer the best regardless of the location of a business. Their services include digital marketing, Brand AI, C-Suite consulting, service and product design and much more.
Their top clients include Patagonia Brewery, Nike, Red Rock Deli, Ubisoft, Mercedes Benz, The Home depot, Patagonia Brewery and Samsung.
Address: 40A Orchard Rd, Singapore 238838
Telephone: +65 9233 4636
How To Manage Your Advertising Agency In Singapore
Online marketing is a huge investment for small and big investors and has had tremendous growth especially in Singapore. Statistics in Singapore revealed that about fifty-five percent of the population accessing the internet use their devices to search or purchase products. Business development ‘requires a vast advertisement investment to keep it competitive in online marketing.
In that case, most of the businesses downfall is as a result of poor advertising agencies. Marketing advertising agencies have risen to help business companies accomplish their online digital marketing goals. It is tough to manage the advertising agency for your business or rate the advertising agencies of this competitive industry in Singapore. This article looks at how to manage your marketing advertising agency and help business companies sell their business brand to the demographic market.
There should be a cross-team collaboration between your agency partners and yourself or integration with other agency partners. Face to face meeting with your ad agency team helps in effective management of your agency service. You are investing your business in the agency services; you should hence make a lasting relationship for many years to come.
The agency becomes integrated into your business advertising team resulting in the best advertising agency. When the advertising projects start, things get busy making it difficult for face to face meetings. You should sacrifice to pay the cost involved to meet the advertising team individually as it has a significant impact on the advertising campaign. Hold meetings with the different individual agency departments on a regular basis to establish any issues or problems. MediaOne advertising agent ensures a close relationship with its clients and is the top best company in Singapore.
One of the key points to look into while managing your advertising agency is the marketing budget management. The budgets should be built on a perfect, reliable and straightforward platform between you and your advertising firm. You should ensure ideal expenditure and budget allocation for all your advertising projects. Unexpected expenses and cost overruns are not suitable for your advertising agency.
Ensure that all the right decisions are made by both parties in an advertising agency to prevent work stoppages. You should have a dialogue with your advertising agency on how to fund for their full-service. A focus on the ROI (return on investment) is essential in tracking where your advertising agency budget is going. Proper budget management is the key to a prosperous relationship with your advertising agency.
A creative project brief is required for effective execution by your advertising agency. You should have well aligned strategic objectives and niche tactics for your advertising project. A creative brief involves documenting the project scope, goals and all deliverables.
A creative brief gives details on the target audience, their current beliefs, what you want them to believe and why they should believe in it. You should ensure your advertising agency contributes to the strategic planning and give it time for iteration. This will allow the full input of all the agency workers in the organization.
Defining your metrics helps get the best out of an advertising agency. You invest in knowing who the agency is and the level of their work efficiency. In your advertising project, you should include the metrics you will use to determine success or accomplishment of the project.
The set metrics should be as a result of proven data. Your agency will put all their efforts in trying to outdo your set metrics and work towards solidifying them. It is important to note that if you don’t know your metrics, neither your ad agency will provide them for you.
Information is power. Staying updated on the latest information about the advertising industry will help you manage your ad agency effectively. You should sign up for regular news that has news and trends information about the advertising industry and advertising agency management.
Having proper education and knowledge is all you require to manage your agency. Encouraging the agency staff to pursue further advertising education within the industry continuously expands on their skills. You can also attend digital online advertising seminars to help manage your agency.
Management of an advertisement agency is complex. The main reason for its complexity is the constant change in the marketing landscape. As a marketing manager, you should prioritise keeping pace with the changing strategies in the advertisement marketing.
In these terms, your ad agency to customer relationship is essential to marketing success. Your advertising agency relationship is to be nurtured as it is equal to financial investment. This boosts the effectiveness of external and internal teams across your advertising projects.
Trusting your agency service opinion is vital in making the management easy. You should b a constructive team player rather than questioning all the judgments made by the agency. Your input as a client is precious in helping to manage the ad agency to greater heights.
In case of trust issues between you and your company, you should express your concerns and doubts about the restoration of trust. Manage your advertising agency the same way you manage your employees in the business. You have to trust them to maximise their potential. Have the same considerations for your marketing agency.
The hiring process of an advertising agency requires a keen study of its various aspects. Many of he people hire the wrong agencies due to the superior proposal and flashy suits that owe them. Asking the right questions is the first step in managing your agency.
Some of the questions you should not leave out include the agency integration with your teams’ culture, are they trustworthy, how was their last client relationship and whether you can call their references. This hiring process should be slow and professional. You get to win in the end after correct vetting, and your agency performs in the advertising competition. MediaOne is an example of an advertising agency that offers full-service and will undoubtedly deliver for your business needs.
In conclusion, Singapore is a ready market for any international or home-based company or entrepreneurs dealing with digital advertising internet marketing. It has plenty of opportunities in making your company known. All that is left is taking the first step and establish your marketing advertising agency.
Online advertisement is at a higher level in Singapore. The government of Singapore has put in place online marketing policy contained in the Singapore code of advertising practice to govern the advertising agencies. All the advertisements made should be decent, honest and legal.
What To Look Out For When Engaging An Agency In Singapore
Engaging an agency in Singapore is a huge step and investment, with many of the companies in the country offering different advertising packages at tempting prices.
The market itself is fairly saturated, and business owners and marketers are wising up to the risk of settling for an agency that claims to be a jack-of-all-traders. Some of the clients have even filed complaints on the agencies that over-promise but under-deliver.
Bait and switch is another common tactic incompetent agencies use to lure in starry-eyed clients. They’ll simply offer low bids, but immediately after signing a contract, start pressuring the clients to top up on their initial payment to receive even the most basic of the services they had bargained for.
Agencies are NOT safe either. With rampant cases of agencies filing cases on some of their clients stealing their ideas, it’s safe to say that the advertising industry in Singapore is as messy as it can get.
It’s however worth noting that NOT all creative agencies in the country are rotten. If anything, every creative agency on this list is at core trustworthy and it’s all for a number of good reasons.
First it’s because every single one of them have been in the business of advertising long enough without sullying their reputation. Clients trust them, and they’re among the few agencies that put professionalism over everything else.
In other words, these companies don’t just pitch and bolt out on you. Instead, they all believe in strengthening the relationship they have with the clients they serve, in the hopes that they’ll all be working towards building a co-existing ecosystem that thrives through referrals and clients advocacy.
The Million Dollar Question
Now that you have a narrowed list of the agencies you can completely trust, how do you sift them through to choose that one company you can be sure will be giving you the most bang for your money, while leaving you with a peace of mind?
This post draws some light on the state of advertising agencies in the country. It’s basically aimed to help you make the most educated choice when deciding on the agency to entrust with your marketing needs.
The whole point of this guide is to make sure that you find that one marketing agency that at the end of the day guarantees you the best returns on your investment, without putting you at unnecessary risk or pressure.
That being said, here are some quick primers to help you choose the right advertising agency for your business.
Google should be the educated friend you turn to for advice whenever you’re stuck. An agency can lie about itself, but somewhere along the hallowed walls of Google, there lies a piece of information that speaks nothing but the truth.
If at any point the agency under-delivered on a service a client requested for, then you can be sure it’s listed somewhere on the web, either as a review or in a comment section as a way to warn other clients.
To be on the safe side, you can start by finding out the core competencies of individual agencies. What are their strengths? Do they have any prior advertising experience or will they be experimenting with your business?
Google has a chockfull of recommendations, and it’s just a matter of you scouring the internet to dig out the right information.
Needless to say, before you even think of doing your own due diligence, to do yourself a favour by checking out if the agency has a fully functional web portal, instagram page, twitter account, and Facebook page to name a few.
If the agencies is only found on TheGreebBook or Yellow pages, then take that as a warning that they cannot be trusted.
Be extra wary of any agency that has a one-size-fits-all kind of approach to every problem. If the agency is NOT willing to analyse the current situation of your business, and come up with a customised advertising solution for it, then that goes to show that they’re only interested in what’s in your pocket.
A good agency is one that delivers consistently. Their reputation takes precedence, considering they thrive on referrals and recommendations.
So the first thing you might want to find out is how the company plans to gain the much-needed knowledge about your business. You want to find out what approach does the company use to dig out for more info concerning your sales goals and field of work.
And while at it, it’s also important to watch out for agencies that only operate in one particular industry or field of work. For all we know, they might be harbouring conflicting interests with another company you’re in competition with.
And in the event that you decide to throw all caution to the wind, do yourself a favour by inquiring about how the company plans to resolve the issue of conflicting interests. After all the whole reason you’re paying the agency is to gain a competitive edge over rivalling companies.
Will the company be favouring one business over the other — because at the end of the day, only one of the companies will be emerging the winner?
Does the Agency Know What’s What?
The world of marketing and advertising keeps changing. Facebook keeps updating their algorithms, and so is Instagram, twitter, and other social media channels. The same can be said about Google and other search engines.
Meaning, a competent agency must have a proper game-plan that they use to learn about the industry true facts and gather fundamental information on what’s working and NOT working every step of their marketing journey.
The learning curve stretches far beyond social media platforms. For all we know, machine learning, artificial intelligence, and natural language processing are all integrated in online advertising — and since they all keep on improving all the time, it makes more sense for an agency to be updated on what’s new on a more advanced level to understand some of the marketing drills.
SEO is NOT an exception in this. Among the recent developments in the field of SEO there’s screenless SEO, which is basically SEO in spoken form, and which is significantly changing the general landscape of content marketing.
This is an urgent call for any advertising agency out there to rethink their marketing strategies and calibrate them where necessary to match the tide or be rendered incompetent.
A trusted agency won’t just be interested in driving business. But in staying abreast of all the hot topics and topics within the industry. They’ll also have a blog section that they’ll be constantly updating and which is aimed at educating their online following.
So before you rush into choosing any agency, do yourself a favour and find out if the agency has established some sort of authority in the industry. Do they give out useful information regarding the industry or offer direction on what’s regarded the right course of action marketers can take depending on the time?
A Broad Range of Skill set
For a creative agency to effectively deliver on their promise, they must be multifaceted. They should have a broad range of skill set that covers every aspect of their digital marketing process.
Meaning, should it turn out that your site’s SEO is affected at code level, they should have the skill set to work it out on their own instead of using it as an excuse for their incompetency.
A good advertising agency operates with a team of a talented workforce that includes web developers, graphics designers, web designers, PR specialists, content developers, copy writers, and so forth.
Don’t get it twisted — a well rounded creative agency doesn’t whip up one-size-fits-all solutions. Rather, they have the required skill set and technical expertise to tackle an underlying problem from all angles.
The motley blend of different marketing professionals helps to analyse your marketing effort from every possible angle, so the agency can come up with a working strategy to drive in more traffic and ramp up sales.
The Cost Involved
The cheapest agency in NOT the best option. But that’s NOT to say that you should settle for the most expensive option you find.
The only surefire tactic to choosing the right agency is doing your own due diligence. In which case, a good agency should be one that offers the highest value for your money or one that will be spending your marketing money more wisely instead of splurging it on unnecessary ads and overcharging you for some of the services rendered.
The agency you choose won’t of course be spending every single one of the pennies you invest with them. For what we know, some of the money have to go to buying ads, sending promotional emails, and buying content.
However, what’s important is for the agency to ensure its team offers the highest value for your money.
If anything, there’s no point in hiring an advertising agency if they cannot guarantee you a wise spending of your hard-earned cash. If they’re spending your cash on content, then you might want to make sure that the content you receive is quality enough.
Suffice it to say a good strategy will go a long way to help you cut on your ad spending by nearly a half.
The days when online advertising only meant visiting a few online platforms and making a few clicks for an educated guess of what to do are now in the past. Nowadays, in order to make the most out of the marketing campaign you’re running, then you must be prepared to think like search engines and social media algorithms.
You need to keep track of the results you’re getting every step of the way, while keeping reports, and bench-marking where necessary as you force your way towards the goals you’ve set for your business.
So if the agency isn’t willing to explain to you plainly, in a clear and coincide manner, how the different pieces fit into each other, and what to expect at the end of it all, then you’re better off trying out a different agency.
The Red Flags to Watch For
Red flags warn you of the impending dangers. They’re what you use to vet out some of the agencies and narrow down your list.
So how do you tell if investing with a particular ad agency is a risk in the offing or pure waste of your hard earned marketing money.
Instead of coming up with a marketing strategy that encapsulates all social media channels, a competent agency should be more specific with how they’re planning to take advantage of a particular social network.
That’s to say their social media strategy should be more focused and targeted. Instead of picking a random social network, the agency should also be able to point out a number of reasons a particular network is more suited with your kind of business.
For instance, if you’re operating an industrial shipping company, then maybe the company should be able to walk you through all the details as to why instagram is NOT suited for launching your social media campaign.
The same cannot be said about a real estate developer or agent that wish to showcase their properties or if you’re setting up an online shop and are looking for the most suitable platform to display the products you’re offering.
When their Promise is too Good to be True
A good agency is always slow on promises and quick on breaking down the process involved in getting something done.
They’ll NOT be making empty guarantees or overselling their services in a bid to get you to invest with them.
If anything, they understand that the trickiest part of running any marketing campaign is executing the laid strategy more effectively. They know that it takes a lot of time, work, and dedication to pull anything off. Plus there will be a lot of calibrations and adjustments along the way to leave any room for guarantees.
So instead of promising on the results they’re NOT sure of, a competent agency will be promising on getting the work done. They’ll have a strategy, but they’ll leave some room for doubt just in case some things fail to flow according to plan.
For which case, you have to begin by understanding that a good agency has the capacity to push you to the first page or even the first position in Google and other search engine. But this claim comes with no guarantees. So should any agency guarantee you that, then take it as a red flag and run for the hills.
Advertising is not cheap. There’s a whole lot to invest in in any successful online marketing campaign, and nothing about it is cheap. Good content developers charge exorbitantly, and so are the developers involved and the PPC cost and everything else.
So in other words, if the price that an agency is asking for is way below than what’s considered standard, then that’s another reason to consider checking out a different agency.
How to Set Up a Successful Google Ads Campaign in Singapore
Although you can get a substantial number of visitors using organic methods, paid ads are a more effective way of driving traffic to your website. The most significant challenge to marketers in Singapore is that competing businesses use similar keywords, making it difficult to stand out. Even if you invest in a paid ads platform such as Google Ads, you need to implement smart strategies to ensure that your target audience notices you.
The following are the steps you need to follow to create a successful Google Ads campaign.
Create a Google Ads Account
The first step involves visiting the Google Ads website and creating an account. The registration process is as straightforward as creating a regular email account. However, you need to provide your financial credentials so that Google can charge you for every click on your ad listings. After finishing this process, make sure that you click on the ‘Create Your First Campaign’ button.
Choose a Campaign Type
Most marketers usually start with ‘Search Network Only’ because it is simple to beginners. While this is advisable, you should change to other options once you learn more about the platform. Make sure that you allocate a name to your campaign to enable you to monitor it more effectively. Also, choose a naming system and stick to it to avoid confusion a few months into the campaign.
Define Your Target Location
One of the most critical aspects of an ad campaign is defining your target location. Even if you have an e-commerce store, it is essential to focus your efforts on the geographical area where the majority of your customers live. If you do not have this information, consult the buyer personas that you created when launching your digital marketing strategy. The objective of this is to avoid wastage of time on resources on people who are unlikely to show interest in your products.
It is also advisable to prepare your website from the influx of new visitors as a result of your ads campaign. You do not want a situation where people are unable to navigate your site because it is overwhelmed.
Set Your Ad Budget
It can be quite challenging to set your budget – you need enough money to finance the ads campaign, but you also need to avoid breaking the bank. Google Ads allows you to set the cost of each click manually, meaning that you have control over your expenses. The amount you allocate determines the duration for which your ads will be visible.
As you become familiar with the ads platform, you can turn on automatic settings. If you are experienced, you can apply for a Google credit line. Always remember that a paid ads campaign can drain your marketing campaign you are not careful.
Create Your Copy
Writing the advert is perhaps the most critical element of your Google Ads campaign. Your choice of words has a massive impact on the reader’s decision – they can either decide to click on the as or not. As much as you want to increase your website traffic, your copy should also entice them to convert into customers. Keep in mind that you pay Google for every click, so the only way to profit is by converting your traffic into buying clients.
An effective ad must start with an attention-grabbing headline that has keywords that are relevant to your target audience. According to Google, the headline in your advertisement cannot exceed 90 characters. Ensure that you make the most of the limited space. You can use abbreviations or shorter synonyms if the words in your copy go beyond the limit mentioned above.
The second and third lines are also limited to 90 characters. They should inform your audience on how you intend to solve their problems, as well as describe the standout features of your solution. That said, you should be flexible enough to implement changes if you notice that your advert is not getting clicks on Google.
Add Your Display URL
A typical ad listing usually has several URLs. However, the most crucial of the lot is the display URL, and you should make it noticeable to your target audience. Ideally, it should be the link to your landing page or any other webpage that you want your traffic to visit.
Add Your Destination URL
It is not advisable to include a link that directs users to your homepage in your advert. Instead, it should lead them to a landing page focused on a particular product or service since the primary objective is to increase the conversion rate. If you direct your traffic to your homepage, they will have to search for the item they wanted. Your destination URL should always lead people to the product described in your ad; otherwise, you will pay for clicks without improving your conversion rates.
Integrate Your Keywords
It is essential to remember that your competitors will bid on similar keywords to you when creating their Google Ads campaigns. Make sure that research beforehand so that you integrate high-intent keywords in your ad copy. For instance, if you sell laptops, consider using “cheap laptops for sale.” By doing this, you risk missing out on people looking for standard laptops, but you will grab the attention of users searching for budget options.
Additionally, you can use negative keywords to make your ad campaign cost-effective. These tell Google Ads what you do not want your listing to show up for. Using the example above, you can tell Google to avoid displaying your ad if a user searches for cheap notebooks.
Bidding is the final step of creating your Google Ads campaign. This is where you tell Google how much you will pay for each click on your ads. Since you bid on visibility, the more you spend, the more prominent your listing becomes on search results.
As mentioned earlier, the best way of ensuring that you do not overspend on paid ads is setting a budget. You should only top up if your initial campaign is productive. If not, make sure that you adjust your strategies before you reinvest.
Before launching your campaign, it is an excellent idea to confirm if everything is in order. Start by checking if the copy you used makes sense and is free of grammatical errors. Confirm that the bidding is manual to avoid unnecessary expense. Once you are sure that everything is alright, you can kick off your campaign.
Besides rechecking every element of your campaign, you should conduct A/B tests regularly. The findings from these tests should guide you when making adjustments to your adverts. While doing this, keep an eye on your conversion rates. You do not want to make changes that end up hurting your bottom line.
Types of Google Ads
Google offers a variety of options on their paid ads platform. The types of campaign you choose should be in line with your business goals. The adverts centre on the three Google Advertising Networks, the Google Search Network, the Google Display Network, and the YouTube Network.
Here are the different types of ad campaigns available on the Google Advertising Network.
- Search network campaigns
- Display network campaigns
- Shopping campaigns
- Video campaigns
- App campaigns
Search Network Campaigns
Search Network Ads are the ones that appear on Google search results and other search platforms when a user types in a query the keywords in your ad copy. The following are the types of ads that can appear on the search network.
- Call-only ads, Display Search ads and Text ads – these are the most prevalent kinds of ads and often an ‘Ad’ or ‘Ads’ label on search results pages. If on partner search sites, they can have an ‘Ads by Google’ label. They have ad extensions that enable advertiser’s to include details such as business name, location and operating hours.
- Shopping ads – these have images and links that direct searchers to product landing pages.
- Image and Video ads – these usually show on Google partner sites.
Display Network Campaigns
The Google Display Network has remarkable targeting features that allow marketers to deliver promotional messages to prospective customers at the right place and at the right time. It can assist you in reaching your target audience while they are browsing their favourite website, watching a YouTube video, using a mobile app, or reading their email.
Here are the types of ads that you can show on the display network.
- Responsive Display ads – these are the default form of advertisements in the display network, and they show as native ads. More importantly, Google optimises them for you to improve performance.
- Uploaded Image ads – these display various image sizes to your target audience. You can either upload the photos directly or using HTML5.
- Engagement ads – these are image and video adverts aimed at grabbing the attention of your audience.
- Gmail ads – these show as expandable ads at the top of the email inbox.
Shopping ads are an excellent way for promoting your business, increasing traffic to your online at physical stores, and finding qualified leads. In contrast to other formats, shopping ads are more visual. They show people photos of your products, their prices, and business details, and so on.
Here are three different kinds of shopping ads.
- Product Shopping ads – these are useful for promoting individual products in your inventory.
- Showcase Shopping ads – these display groups of related products in your store, allowing people to make comparisons.
- Local Catalog ads – these show the location of your business and are useful for directing people to your brick-and-mortar store.
Video campaigns allow you to show video ads either independently or alongside other video content on YouTube and across the Google Display Network.
The following are the five different formats of video ads.
- In-stream ads – these appear before, in-between, or after video content. The user has the option to skip the as after it runs for five seconds.
- Video Discovery ads – these are exclusively available on YouTube and mostly introduce new concepts to people. When a user clicks on a discovery ad thumbnail, it opens on its native YouTube channel.
- Outstream ads – these show on partner sites and are exclusively available to mobile and tablet users. They are useful for extending your reach beyond YouTube.
- Non-skippable In-stream ads – these are different from standard in-stream ads in that the user has to watch them to the end. For this reason, they usually last for a maximum of 15 seconds.
- Bumper ads – these are short clips intended for increasing brand awareness. They last for six seconds or less and are non-skippable.
App campaigns are a useful method for increasing your mobile apps. Once you provide a description and screenshots of your app, Google will create an ad listing and publish it on Search, Google Play, YouTube, Google Discover, and the Google Display Network, and partner sites.
How Google Ads Work in Singapore
The key to a successful Google Ads campaign is knowing how the platform works. Here is a breakdown of how the paid ads solution works.
Bidding and Setting Your Budget
Google Ads works on a pay-per-click model, in that you pay for every click on your ad listings. After identifying a particular keyword related to your target audience, you bid on it against other businesses in your niche. The amount of your bid, also known as the maximum bid, is the highest amount of money that you are willing to pay Google to display your ad.
For instance, if your maximum bid is S$10 and Google sets the cost-per-click at S$3, your ad listing will be visible to your target audience. If your budget is lower then the cost-per-click, nobody will see your ad.
Alternatively, you can set a maximum daily budget for your ad campaign. This is a more cost-effective approach than bidding since your daily spend cannot exceed the limits you set.
When bidding, you should consider the following three factors.
- Cost-per-click – this is the amount you pay when a user clicks on your ad.
- Cost-per-mille – this is the cost incurred when your ad listing gets 1,000 impressions.
- Cost-per-engagement – this is the amount you pay when a person completes a specific desired action, such as watching a video, registering for a service, and so forth.
After bidding, Google pairs your ad listing with its quality score. According to the search engine, quality score is a measure of the quality of your ads, keywords and landing pages. If deemed high, it could result in lower prices and more visibility for your ad listing.
The score ranges from one to ten, with ten being the highest. The higher it is, the higher your as rank on search results and the Google Advertising Network.
Google determines your Ad Rank by pairing your maximum bid with your quality score. The Ad Rank refers to the position of your listing on search results. Similar to organic searches, a higher rank translates to a higher click-through rate, which in turn improves conversion rates.
The following graph shows the varying click-through rate for Google Ads based on their positions.
The Cost of Advertising on Google in Singapore
The cost of your Google Ads campaign depends on the amount of your maximum bid and the quality of your website. This means that one ad can cost more than the other, and vice versa.
The easiest way to determine the cost of advertising on Google is by understanding how the Ad Auction system works. Every time a user types a keyword that you are targeting, Google automatically compares your Ad Rank with your competitors.
It is worth noting that a high bid and an enormous daily budget does not guarantee a high rank. Instead, Google rewards websites that are valuable to users by giving them a high-quality score. This means that a small business can advertise at lower costs than an established company, provided they have a high-quality ad.
The Advantages and Disadvantages of Google Ads
The following table shows a summary of the pros and cons of using the Google Ads platform.
· It has powerful targeting features that allow you to deliver your ads to the right people at the right time.
· It is easy to set up and starts working immediately.
· It allows you to set your budget and avoid overspending.
· It allows you to reach a wider audience using a different type of ads.
· You will need to hire an expert if you want to get the most out of the platform
· Advertising can be quite expensive if you are targeting a highly competitive keyword.
· You must conform to the rules set by Google – otherwise, your ads will not get published.
Different Types of Creative Ads and Their Usefulness
The increasing popularity of the internet has prompted marketers to shift their efforts from traditional platforms to digital advertising. In this survey, 72% of respondents said that online ads are better or similar to traditional ads.
The following graph shows the perception of people towards online ads.
That said, there are many other kinds of ads besides video. Here is a list of the most common ad formats on the internet.
Static Display Ads
As the name suggests, these appear on webpages and do not change in appearance. In general static banners are more effective than animated ads since they are easy to connect to a brand. They are useful when placed in emails, webpages, and landing pages.
Interactive ads are useful for improving brand awareness and loyalty. They adopt the form of customer reviews, social media engagement, and blog comments. Since they have a personal feel, consumers are more likely to click on these than regular listings.
Unlike static ads, animated ads allow you to communicate longer messages to your target audience. They are an excellent way of showcasing new products. However, you need the expertise to create them, and some people consider them intrusive.
Best Places to Post Ads Online in Singapore
The internet provides an excellent platform for widening the reach of your ads, but the challenge lies in picking the most effective solution for this task. In the Asia-Pacific region, the majority of marketers rely on Google, and Facebook paid ads platforms to reach their target audiences.
The following table shows the revenue generated from digital advertising in APAC countries except for China.
Ad revenue share
Source: Digital Asia
The following is a list of where to place your ads online to ensure that you each a broad audience and achieve your business objectives.
Google Ads is by far the most popular paid ads platform in Singapore. Besides the search engine, Google displays your ads on its other platforms such as Google Play, YouTube, Gmail, and so forth. The platform is easy to configure and support a range of as formats that have impressive targeting capabilities.
Facebook is one of the leading social networks in Singapore and worldwide. The Facebook ads platform allows businesses to tap into niche and broad markets while targeting demographics such as age, gender, and level of income with unmatched precision.
The table below shows the penetration rate of the leading social networks in Singapore.
Like Google, the platform supports a variety of ad formats and enables you to post to different areas of the website. For instance, you can display ads on your page, on users’ newsfeeds, or send them to individual inboxes.
Instagram is increasingly becoming the go-to platform for brands looking to increase their popularity, especially among teens and young adults. It is also the number one social network for influencer marketing, which is another effective way of delivering ads to potential customers.
The graph below shows the effectiveness of various social media posts in influencer marketing.
Since Facebook owns Instagram, the latter has similar ad types to its counterpart. However, Instagram focuses heavily on visual content, such as photos and videos. It is ideal for businesses that sell products such as clothes and cosmetics.
Unlike Instagram, Twitter is primarily a text-based social media platform. Twitter ads has vast targeting options, making it one of the best places to post your adverts. You can tailor your campaigns to focus on your past followers, website traffic, and so forth. The solution also supports keyword targeting and allows you to deliver ads in the form of regular tweets, trends and hashtags.
LinkedIn is mostly used as a social network for business professionals. Its ad platform is useful for connecting business to leading decision-makers in their respective industries. It supports two types of as – sponsored and dynamic.
Although it mostly links businesses to each other, LinkedIn is also useful for business-to-consumer advertising. For instance, if you are looking to add new staff to your company, you can launch a recruiting ad campaign on the platform.
The ads can appear on the newsfeed or get sent directly to the user’s inbox. The latter approach is more effective since it makes the recipient feel that you care about them.
LinkedIn allows you to target your ads by location and industry. However, you can also configure them to show according to the size of businesses, seniority of the user, and so forth.
Challenges Facing Digital Advertising in Singapore
Despite its potential benefits, the digital advertising industry has its fair share of challenges. It is essential to know these problems and how to overcome them if you want to run a successful campaign.
The following table shows the most significant challenges faced by digital marketing agencies.
Adapting to new technology
Hiring and retaining the right staff
Increasing regulation & stricter privacy laws
The most significant challenge to digital advertising in increasing competition. Besides a growing number of companies in the sectors, clients are emerging as rivals to the traditional agencies. The reason behind this is the abundance of resources on the internet, meaning that previous customers can now run as campaigns without professional assistance.
If you want clients to keep outsourcing their as campaigns to you, you need to offer unique value. One way of doing this is by adding other services to advertising so that customers do not have to spend time seeking such services.
Adapting to New Technology
In recent years, artificial intelligence, augmented reality, and the Internet of Things have gained popularity in several industries, including the digital advertising space. For instance, Google increased its ad revenue by 10% when it launched a beta campaign for automated ads based on artificial intelligence.
Companies that adapt quickly to these developments will not only survive, but they will also have the edge over their competitors. On the other hand, those who fail to conform to change risk becoming irrelevant or even worse, obsolete.
There is no other way around this problem – you have to adapt. Make sure that you also stay updated on the latest technological developments in the industry.
Hiring and Retaining the Right Staff
As a result of the increased competition, the market can no longer meet the demand for qualified advertising experts. This means that businesses, especially small ones, cannot afford to hire or keep their existing staff since they are unable to match the figures provided by established companies.
The solution to this challenge is training your in-house team to handle your ad campaigns. It might be costly at first, but it is more cost-effective in the long run since the expenses are not recurrent.
Increasing Regulation and Stricter Privacy Laws
The last notable challenge faced by digital advertisers is the growing prevalence of data privacy laws and regulations. Since the inception of the GDPR in the EU, several other jurisdictions have followed suit and implemented similar and sometimes harsher rules.
The issue with data privacy laws is that they make the collection of user information difficult since agencies must seek consent and tell the subject in question on how they plan to use the data. If a company decides to sample a hundred people to obtain such data, it would mean getting consent from 100 different individuals. Besides wasting time, it also wastes resources. However, it is impossible to forego such an exercise since you need the information for better targeting.
As of now, this problem has no solution – advertisers have to comply with the law or risk losing their licenses and getting hefty fines.
Advertising Trends to Watch Out for in 2020 and Beyond
Here is a glimpse of what the New Year has to offer to the digital advertising industry.
The Rise of Amazon Ads
Last year, brands realised the power of advertising on Amazon. The platform is particularly useful in capturing the attention of people before they embark on the buying cycle. As Amazon adds more functionality to its ad platforms, brands will start sending their traffic directly to the site.
The Rise of Voice and Visual Search
Although voice search has existed for some time, many see 2020 as its breakthrough year. Google expects a significant rise in voice search queries using smartphones and digital assistants. Visual search is also gaining popularity, mostly on Google Lens and Pinterest.
The graph below shows the most common uses of voice search commands.
Source: Search Engine Watch
Artificial Intelligence and Machine Learning
Over the past year, artificial intelligence and machine learning have an enormous impact on the digital advertising sector. The main areas to benefit from these technologies are testing and targeting, as marketers can now get more accurate results in their research which enables them to deliver effective ads.
Besides making marketing easier through automation, AI and machine learning will make the practice more cost-effective. This, in turn, will help businesses in achieving their objectives.
When done correctly, advertising can improve your brand awareness significantly. The more people know about your business, the higher the number of potential sales. If you are yet to invest the practice, use the tips mentioned in this article as a starting point.
These are the top advertising agencies in Singapore today. However, you need to make many considerations to ensure that you are getting the best services and value for your money. For this reason, you need to contact several of the agencies and request a quote. Where possible, ensure that you meet with the experts and go through their portfolio.
MediaOne just happens to be among the few companies that are more focused on results. It’s the agency you turn to if you’re looking for someone to address your concerns more eloquently.
What sets the agency apart from any other agency you have in mind is the fact that they’re brutally honest with the clients they work with and very pragmatic about the expectations they lay in front of you.
Contact us today for professional digital marketing services in Singapore. Our support team is on hand to issue with a free and non-obligatory quote 24/7.