4 Tips of How to Launch a Viral Marketing Strategy

4 Tips of How to Launch a Viral Marketing Strategy

All marketers want to launch marketing campaigns that are not only effective but viral. However, creating and launching a viral marketing campaign is easier said than done. The following tips will help.

Make it valuable and relevant

For people to share something, be it a video or image, it has to provide value. Something is valuable to your audience if it contains useful information about your brand, and explains why people should buy your products.

Value is not the only quality; the piece also has to be relevant to your audience. You can make a marketing campaign relevant by relating it to current events and trends. For example, during an elections year, incorporate something relating to elections in your marketing campaign.

Write your ideas

As a marketer or business owner, marketing ideas cross your mind very often. Jot down these ideas, and later analyze their practicability. Build on those that are practical; you may be surprised when they turn out to be viral.

You need not have a pen and paper everywhere you go. You can use the Notes or To-do app on your phone or use other note-taking apps such as Evernote, Todoist, and Any.Do.

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Execute the marketing campaign properly

The execution of a marketing campaign idea determines whether it will go viral. The truth is some campaigns go viral accidentally, but to be sure you need to plan properly. All the written components of the campaign need to be well thought and flawless.

For a video, make the script creative such that it will be share-worthy. Carefully plan the design of an infographic and make sure the text evokes the required emotions. No amount of planning for viral content is enough but do your best.

Make it easy to share

While a virus may spread effortlessly from one person to another, the sharing of viral content requires effort on your side. Make those social sharing buttons visible on every page of your website. Upload the viral content on social media platforms such as Facebook, Twitter, and YouTube. Include appropriate hashtags for easier sharing.

Social media sharing determines whether or not content is viral. The more the shares and comments the more viral your campaign is. The result is increased brand awareness and conversion rates.

Not all viral marketing Singapore campaigns are successful. You have to plan carefully and optimize for social media for the campaign to go viral. If you are not confident you can launch such a campaign, then hire the best SEO agency in Singapore. Only the best can transform your marketing ideas to viral marketing campaigns that will leave your competition in the dust.


Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.

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