Online Shopping in Singapore
Shopping has become easy and convenient for everyone. Due to the online market place, you no longer need to physically move from one location to another, to buy what you need. The mobile phone, laptop or computer has become the shopping tool; all you need is an internet connection and the right website.
Financial analysts in Singapore say that e-commerce is so popular and profitable, that sales are likely to surpass S$7 billion by 2025. The success of Singapore e-commerce is because it has a very digitally-savvy population. The digital economy is quite mature; this makes it a very attractive place for e-commerce platforms. We will review some of the top e-commerce websites in Singapore and possibly give you a good idea of where to shop.
Lazada is one of the pioneers in the e-commerce platforms having started operations in 2011. It has earned itself the name “Amazon of Southeast Asia.” Alibaba has had a controlling stake in Lazada since 2016.
Lazada has become a major online shopping destination. Singaporeans have a wide range of products to choose from including fashion, groceries, Sports equipment, toys, household goods, and electronics, among other items.
Some of the things that make it popular are the 10% discount when you subscribe to the site and the option of cash payment with delivery.
The platform is very popular with most retailers due to its wide consumer base. It is present in Indonesia, Philippines, Malaysia, Vietnam, Thailand, and the Philippines. The website has a monthly traffic estimate of almost 10 million people.
Redmart (now owned by Lazada)
The Alibaba owned Redmart is a great platform for homemakers. Through the website, you can do the shopping for any home Essentials. Whether you’re shopping for grocery, baby care products, your favourite bottle of wine, pet food, among others, don’t worry, you will find it all here.
If you are a fan of fresh food including fruits, seafood, and vegetables, you will particularly enjoy Redmart because they seem to have a specialty in this.
The Redmart e-commerce platform was established in 2011 by Roger Egan III, Vikram Rupani and Rajesh Lingapp. The driving idea for the platform is that they want to help customers save money and time when they’re doing the grocery shopping.
The timelines for deliveries is 2 hours, and the services are available every day of the week.
Over 1.25 million people patronize the website every month.
Reebonz is a great e-commerce platform for anyone who likes the finer things in life, with regard to fashion. If you’re looking for watches, jewellery, shoes, new bags, pre-owned bags among other items, and this is a great website for you. With over 100,000 products in their stock, there is something for everyone.
Reebonz is so popular that its membership runs into the millions. They stock items from designers like Fendi, Prada, Saint Laurent, Givenchy, Chloe, and etc. They also have a section that deals exclusively with Asian designers.
You will be very pleased when you receive your package has it comes in a Black Box with a golden ribbon. We can only guess that the platform has to live up to its reputation as a luxury item marketplace.
If you’d like to connect directly with the sellers, you can use the Reebonz app for that.
HipVan is a Singapore e-commerce website that started in 2013. It deals with home furniture. Whether you are looking for lifestyle pieces or designer furniture, you are likely to get them here. They have various designs Including industrial chic, contemporary, vintage, classic or resort style furniture.
Hip Van is a great place to shop because even if you do not have a lot of money, you still get access to high-quality products. Best of all, you do not have to deal with high retail mark-ups. You also have 100 days home trial period.
The website is easy to use, and you can shop for furniture by rooms. The website also has a home ware section where you can get rugs, mirrors, drink-ware, cookery-ware, bed essentials, home organization stuff like tissue boxes and waste bins, among others.
If you would like some interior decor tips, go to the blog section known as ‘inspiration’ and get professional advice.
This Singaporean e-commerce platform will do free delivery and assembly for you.
The Qoo10 changed its name from Gmarket in 2012 after its rebranding. It is a very popular e-commerce website in Singapore. Giosis, a joint venture company found in partnership with the American company eBay runs the platform. What makes this website one of the top e-commerce websites in Singapore is the fact that they deal with everything you could need.
The website caters for women’s fashion, beauty and diet, men and sport, digital and mobile, food and dining, and baby and kids. If you are looking for Leisure and travel activities you can book tour packages, book hotel accommodation, get leisure activities among other items. Small and Medium Enterprises are very active on this platform, and the company encourages their involvement.
There is no limit to what they have for their customers, and it is easy to see why this website is very popular. It has partnerships with major shopping malls and retail chains. It also has branches in Indonesia, Malaysia, Hong Kong, Japan, and China.
Qoo10 aggressively pushes its products and regularly runs discounts and promotions. The aggressive marketing strategy has helped push its popularity, and many people keep going back.
As of 2018, the monthly traffic on the website was almost at 11,500,000 visitors.
Zalora is another platform top e-commerce websites in Singapore and is great for those who are looking for fashion items. While marketing strategy seems to favour younger people, it, however, caters to anyone who is looking for trendy brands.
Zalora came into the Singapore market in 2012 and sells both local and International designer labels and brands.
Some of the brands the website stocks include premium items from Banana Republic, Calvin Klein, Free People, French Connection, Lavish Alice, etc. The clothing brands include Dorothy Perkins, forever new, mango, Misguided, Something borrowed and Zalora among others.
The website stocks top sports brands like Nike, Puma, Reebok, Adidas, and Onitsuka Tiger among other items. The monthly traffic on the website is above 1.5 million visitors.
If you want tips on fashion, lifestyle, and beauty, you will find all these on the Zalora magazine content blog.. if you are not happy with your purchases, you have a 30-day window to return the goods. If you sign up for the newsletter, you get up to 15% off your order, and any purchases above $40 will qualify you for free delivery.
Even if you’re not in Singapore, you can access the Zalora platform in the Philippines, Thailand, Hong Kong, Malaysia, Brunei, Indonesia, and Taiwan. You have the option of using the mobile app or online platform.
One thing about that stands out about this platform, is the obvious attention to detail in terms of how user-friendly it is. For example, if you are looking for flip-flops, you will find them separate from slip-on shoes. It is therefore very easy to find whatever item you’re looking for on the platform.
As one of the top e-commerce websites in Singapore, Carousell Is the brainchild of Quek Siu Rui, Lucas Ngoo, and Marcus Tan, all graduates of the National University of Singapore. The e-commerce platform is open to anyone who wants to buy or sell any kinds of items; whether new or old. Carousell leverages on mobile platforms, and all you need to do is install the app to sell or buy the products.
There is no limit to what you can find on the platform including cars, Property, Fashion, mobiles and electronics, jobs and services among others.
The website has a footprint in 13 cities including Singapore, Australia, Kuala Lumpur, Taipei, Hong Kong, among others. With more than 4.5 million visitors every month, it is a very popular website.
Carousell is doing very well as an e-commerce platform and has attracted investors like Golden Gate Ventures, Darius Cheung, Sequoia Capital, 500 Start-ups, and Rakuten Ventures.
eBay Singapore is the local site for the US website eBay. With an estimated two million visitors per month, you can get a whole range of goods and services Including vehicles, electronics, Industrial products etc. Customers have a large base of sellers to choose from. The platform is also very popular with retailers because of the large consumer base.
The mother website has an estimated 1.1 billion visits per month.
Alibaba Group owns AliExpress, and it is one of the top e-commerce websites in Singapore. The platform provides a market place for small businesses in Singapore and China. It sells a wide range of goods from all over the world.
There is almost no limit to the range of goods available on the platform. Whether you are a company or an individual, you are sure to find willing buyers and sellers on this site.
Ezbuy Singapore has a monthly traffic of more than 1.5 million visitors. The platform deals with family, home, beauty, and clothing among others. Most of the products are from America, Taiwan, and Korea. Other than Singapore, you will also find the platform in Thailand, Indonesia, and Malaysia.
The platform started us away for people to buy and ship things from popular destinations like China, Taiwan, US and other countries. The company has rebranded itself and is now focusing on being a forwarding company.
The company has a flat shipping fee for their prime customers which come in at less than $3. The flat fee has been a major pull for new customers
Shopee was founded in 2009 but made its entry into Singapore in 2015. It is now available in Malaysia, Indonesia, Vietnam, Taiwan, and the Philippines. The e-commerce platform is present on mobile and has a strong social first centric business model.
Shopee Singapore can give buyers good prices because they do not charge sellers any commission. This means that the sellers do not have to mark up the prices to make a profit. Shopee will also collect payment on the seller’s behalf and release the money only when the buyer receives the items.
Looking for fashion items, mobile and gadgets, home appliances, video, computers, home, and living, among others, then this is the platform for you.
FairPrice On receives almost 1 million visitors every month. It is the online arm of Fairprice, a Singaporean grocery retailer. You will find almost any product on this e-commerce platform including baby products, electronics, health and beauty, lifestyle and pets, fresh food, and numerous other items.
You have the option of choosing from more than 13,000 products. The company uses data Analytics to understand the clients better and will send customer-centric promotions based on what the data says about a particular customer.
If you spend more than $59, you’ll get a home free delivery. You also have the option of picking your orders from 71 locations on orders above $29.
The platform is available on mobile or through the online portals. You get your deliveries to your doorstep, and you choose the most convenient time for you.
If you are looking for anything to do with IT, electrical, furniture or fashion, then you need to log in to Courts Singapore. The product offering comes from a network of 18 stores, and you’ll have more than 14000 lifestyle products to choose from.
Court Singapore has its foundation in England and retailers have access to more than 1.4 million customers.
Love, Bonito is a fashion e-commerce platform, and it features the Love, Bonito brand. The site is the brainchild of Rachel Lim, Viola Tan, and Velda Tan, and has been in existence since 2010.
On the Love, Bonito website, you will find the statement that Love, Bonito is created for real women by real women. It believes that by educating women to dress well, it will empower women by giving confidence.
Love, Bonito has a large Instagram following which is attributable to its focus on having a strong social media strategy. Other than Singapore, Love, Bonito is also in Indonesia, Cambodia, and Malaysia.
When you click on the link, you will be taken to the Sephora website where you choose your country of choice. This redirecting is because, in 2015, Sephora; a global cosmetics company bought Luxola; a Beauty and Cosmetics online platform from Singapore.
Whatever category you are looking for in Beauty and Cosmetics, you will find it here. You can find makeup, tools and brushes, skin care, bath and body, hair, or even gift items. The company deals with a wide range of Brands including Abercrombie and Fitch, Abyssian, Allies of Skin, Ardelle, among others.
This lifestyle e-commerce platform deals with things like clothing, lifestyle items, and accessories. Megafash caters to a very niche audience because it mainly features indie brands that are not typically in other e-commerce websites.
With over 600 brands to choose from, the platform works with brands dealing with indie arts movements and hopes to give them a platform on which they can flourish.
Smooch the Label
Smooch the Label is a fashion store that caters to women. It aims at providing stylish yet affordable clothing. Smooch is also a clothing label on the site. The e-commerce platform was the brainchild of Sarah Lim in 2010.
The online store has fresh off the runway clothes, and follow the latest trends and celebrity Styles. They also offer styling tips to clients.
As the name may suggest, this e-commerce platform sells eye-wear. The website is very attractive, and you get the impression that shopping for eyewear is a very exciting experience. A scroll at the top of the page will give you a quick look at the advantages you will receive when you shop with them. You will have benefits such as a free 30-day exchange, free eye test, affordable quality glasses, and complementary RX lenses among other types of eyewear.
The founders of the e-commerce platform believe that getting good-looking, good quality eyewear should not cost an arm and a leg. The eyewear products start from a price point of SGD$95,
Making it easy for anyone to own more than one type or style of eyewear. Visual Mass consider themselves rebels against the system.
You will, of course, have to get your prescription from an optometrist or an optician because they do not offer this service. Visual Mass makes buying eyewear seem exciting.
Books Actually is an independent bookstore and has a rare collection of books. If you are looking for critical work, obscure writing, and out-of-print titles, then you are in luck. Most of the books they sell are not available in other bookstores.
They also sell other things like tote bags, book clutches, stationery, CDs and DVDs among others.
Books Actually caters to a very niche market and will only display covers of each book; not the author or the price. Be careful with your purchase though, as goods once sold cannot be returned.
Shopback will give e-purchasers cash-back incentives. The cash back incentive is very popular in the US and the UK, and the Shopback founders felt that it would work well in Singapore.
The ShopBack e-commerce platform has a host of other e-merchants like Zalora, Lazada, Qoo10, and AliExpress, among others. Due to these partnerships with other merchants, you will find everything you could need including fashion items, electronics, and foods, among others.
If you are into labels, then you will enjoy shopping at Yoox. You can get designer items for less, whether you’re shopping for men, women or kids.
Some of the brands they carry include Dolce and Gabbana, Dior among others. If your shopping is above $250, you will get free delivery. You also have 30 days to return the purchases if you are not happy with them. If you want additional promotions and discounts all you need to do is register with the platform.
Guardian is a popular pharmacy chain in Singapore and the online store started operating in 2014. However, you can get so much more than just pharmaceutical products. The e-platform has categories like health, hair, skin, toiletry, mother, and baby, men among others.
Guardian by the way is a client of MediaOne. We help them dominate the digital space. Call us at 67899852 to ask us how.
23. Black Tactical
A fan of Tactical Equipment? Then Black Tactical is just for you. Black Tactical offers Military & Law Enforcement Equipment, Gatorz Eyewear, Leatherman Multitools, Altai & Magnum Tactical Boots, Pelican Hard Cases and so much more.
They are located in The Adelphi, 1 Coleman Street #04-36, Singapore 179803, or you can reach then through (65) 9725 4504.
Some of their clients include Singapore Armed Forces (SAF), Singapore Police Force (SPF), Singapore Civil Defence Force (SCDF), Ministry of Education (MOE), Ministry of Home Affairs (MHA) just to name a few.
Niche Market Places
Lazada and Qoo10 are the domineering forces in marketplace, while the rest of ecommerce sites compete among themselves in the niche.
Fashion and Apparel
Fashion & apparel is among the most competitive market segments in Singapore. In this category is a smorgasbord of local brands, such as Love Bonito and Dressable; regional brands such as Zalora and Reebonz; and global brands such as Adidas.
Category: B2C Fashion e-tail
Alexa Ranking: 80
Monthly Visitors: 1.70 million
Year Established: 2012
Zalora is leading niche B2C ecommerce platform in Singapore. It’s a sister site to Lazada, and currently, the biggest fashion ecommerce website in the country,
The platform accommodates hundreds of both and global fashion brands for both men and women.
The company’s main source of revenue are the profits it makes through the clothes it sells, which they started making this year (2019).
Before that, the platform wasn’t profiting on the sales it makes.
Category: Fashion e-tail
Alexa Ranking: 660
Monthly Visitors: 396K
Year Established: 2006
LoveBonito was established in 2006. It’s one of the pioneers of fashion ecommerce in the country, having started out as a blog shop.
The company specialised in modern fashion wear for women in Singapore.
Initially, the company went with the name BonitoChico, until 2010 went it was rebranded to LoveBonito.
In 2018, the company was able to raise $13million, which they used to expand their operations in Singapore and the whole of Asia-Pacific region.
As with many other retail ecommerce platforms, LoveBonito main source of income is the profit it makes from selling fashion pieces on the platform.
Category: B2C Fashion e-tail
Alexa Ranking: 1856
Monthly Visitors: 360K
Year Established: 2009
Reebonz started as a platform for selling pre-loved luxury handbags in Singapore. It has however grown to cover the whole of Australasia.
Th company targets customers from the whole of Asia-Pacific region. It’s one of the most established vendors of luxury products, not just in Singapore, but the whole of Southeast Asia. At the time of writing this the company operates with a staff of more than 300 employees, with its operations straddling eight different countries – Singapore, Indonesia, Malaysia, Taiwan, Australia, South Korea, Thailand, and Hong Kong.
The company’s main source of revenue is the profit it makes from selling the luxury bags.
Category: B2C Fashion e-tail
Alexa Ranking in Singapore: 11, 135
Monthly Visitors: 21.76K
Year established: 2008
Dressabelle was started in 2008 as the platform foe selling women’s workwear and weekend outfits.
The platform catalogues modern female wear, with a special focus on what’s trending. It’s one of the leading fashion ecommerce stores, selling all kinds of ladies’ fashion – from office wear, to evening wear and bridesmaid dresses.
They have a stunning collection of female clothing, offered at affordable rates to Singaporean women.
The company also operates a concept shop that they use to cater for the ever-growing demand for the clothes that they sell.
Category: Makeup e-tail
Alexa Ranking in Singapore: 638
Monthly Visitors: 320.67K
Year established: 2011 (as Luxola)
Sephora was started as Luxola by Alexis Horowitz in 2011. It would be sold to the LVMH group in 2011, who rebranded it to Sephora.
At the time of writing this, Sephora is the domineering force in the luxury makeup space in Singapore and Malaysia.
They also have a physical store in Singapore, which is part of the reason the company is so successful in the country.
The main source of Sephora’s money is the profit it makes by selling makeup products.
Food and Grocery
Category: Online Grocery
Alexa Ranking in Singapore: 109
Monthly visitors: 1.57 million
Year established: 2011
Redmart is the most dominant grocery shopping store in Singapore. Besides making door-to-door deliveries for groceries, the company wins it big for offering discounts for a selected list of items.
The company was acquired by Lazada in 2016, and even though it’s yet to start raking in profits, the company is thought to be doing well.
The company’s only source of money at this point are the profits it makes on the items that are sold through the platform.
Category: Food and Drink B2C Ecommerce
Alexa Ranking in Singapore: 117
Monthly Visitors: 1.40M
FoodPanda is a German food delivery marketer place operating in 40 different countries, including Singapore. The company is headquartered in Berlin, Germany and it’s designed to allow users to choose among local restaurant and place an order via the mobile and web app.
At the time of writing this, FoodPanda has partnered with more than 27, 095 restaurants, spread across 193 cities.
They’ve also enlisted more than 15, 733 food riders that ensure their deliveries are made on time.
The company was sold to Delivery Hero Group in 2016.
Category: Food and Drink B2C E-tail
Alexa Rank in Singapore: 9688
Monthly Visitors: 67, 000 (According to Traffic Estimate – 11th 25 2019)
Year Established: 23rd July, 2015
Honestbee is an online food delivery and grocer service company, which also offers concierge and percel delivery services for their B2B clients.
The company makes deliveries for personal shoppers that are looking to pick products for their clients. Consumers can utilise the company’s website and mobile app for interface with restaurants.
The company was started in 2015, and has grown to launch extensions in Hong Kong, Thailand, Malaysia, Japan, Philippines, Bangkok, and Taiwan.
Honestbee started having money problems at the beginning of the year, which forced them to lay off about 38 of their staff, and even suspending their operations in five countries.
Although the company is far from regaining their footing and making money, the company recently re-strategized and are hoping to start making money by increasing their volume and driving down their unit spent.
Category: B2C Food and Drinks, Grocery
Monthly Visitors: 196K
Alexa Ranking Singapore: 1, 200
Year Established: 1903
ColdStorage is a widely known grocery supermarket chain in Singapore. Everything in their outlet can be ordered directly from their online store.
The company’s main sources of revenue are the profits it makes by selling products on their web platform.
Home and Living
Category: B2C Ecommerce shop
Alexa Ranking in Singapore: 639
Monthly Visitors: 313K
Year Established: 2013
FortyTwo is a leading home furnishing website in Singapore. With more than 20, 000 furnishing pieces listed on the site, it’s likely that every furniture item you’re interested in can be found on the site.
The company’s main source of revenue are the profits it makes through the products it sells on the platform.
Category: B2C Furniture
Alexa Ranking in Singapore: 1167
Monthly Traffic: 200.51K
Year Established: 2013
HipVan is a popular online store for homeware, furniture, and lifestyle products. The platform stock more than 5, 000 design items.
They’re a preferred choice for furniture items, and it’s mostly for offering variety and partly due to their honest prices.
The company’s main source of income are the profits it makes by selling items on their platform.
Category: B2C Ecommerce Furniture Shop
Alexa Ranking in Singapore: 11, 452
Monthly Visitors: 23, 700
Year Established: 1981
Star living is an ecommerce store offering a wide range of furniture products in Singapore. The company sells all kinds of furniture items – from tables and sofas, to beds and TV stands.
They have one of the richest catalogues that you can browse through and never run out of items to buy.
As with the other ecommerce retailers, the company’s main source of money are the profits it makes through the items it sells on the platform.
Top Ranking eCommerce Players in Singapore
Singapore, a Southeast Asian country with the largest economy, boasts a population of 5.71 million (which represents only 0.12 of the Asia population). It’s among the least populous countries in Asia – 9nth in Southeast Asia and 36th in Asia.
The majority of the country’s population is made up of young people (below the age of 34), with the ageing population expected to double up by 2030.
Singapore is a mature economy, with one of the highest internet penetration rates in the world. While Southeast Asian countries are reported to have some of the highest rates of ecommerce adoption in the world, Singapore still falls below the global average of 75 percent — at 73 percent.
We gathered important statistical figures on ecommerce big wigs, popular ecommerce software, payment gateway, as well as marketing channel and so on – as created by ecommerceiq.
There aren’t so many home-grown players in Singapore operating on a marketplace business model.
Qoo10 and Lazada are the only recognizable B2C marketplaces in the country, unlike the Thailand and Indonesia where this is one of the most contested spaces for companies that are rolling in big money.
Singapore is catnip to global companies, thanks to its strategic location. It’s a ecommerce hub providing brand presence to companies that want to target customers in the nearby markets, including Malaysia and Indonesia.
A case in point is Adidas, which before opening a store in Indonesia, would serve regional orders from Singapore.
Not to forget Charles & Keith, a native brand which offers free shipping to a long list of countries with minimal purchase conditions.
A Close Race Between Two Domineering B2C ecommerce Marketplaces – Lazada and Qoo10
Qoo10 has dominated the B2C market for the longest time possible, until March 2019, when it was overtaken by Lazada. Analysts also expect the two to continue trailing each other for another year.
In the second quarter of the year (2019), Lazada clocked an average of 7.55 million visits (both desktop and mobile), with Qoo10 trailing at his heels with 7.16 million visits.
Lazada usurped Qoo10 from the first position by driving the highest number of visits, with experts expecting the number to continue rising.
Lazada’s achievement has been attributed to pricing and Qoo10 losing part of its pricing advantage to Lazada and Shoppee.
Another plausible explanation to Lazada’s sudden rise to the top position and gaining an edge over its competitors is its recent collaborations with global brands. It all started in March when they went into agreement with 12 leading global brands in different sections. Among these companies were the Shenzhen-based smartphone manufacturer, Realme and a well-known smart TV brand Coocaa, owned by Huawei and Skyworth RGB.
Traffic (according to Similar Web) 25th November 2019
Rank in the Country
25th November 2019
Alexa Ranking: #15 Singapore
Monthly Visitors: 8.53 million (according to similar web).
Year Established: 2012
Lazada is an international B2C and C2C ecommerce store founded by German’s Rocket Internet in 2012. The company is owned by Alibaba, with its headquarters in Singapore.
A few years after its launch the company would rise to become one of the leading ecommerce marketplaces in Singapore, and the whole of Southeast Asia.
Not long-ago Alibaba decided to pump into the company an additional $4 billion investment, giving it more resources to compete against fast-rising newcomers such as Shopee.
The company’s main source of revenue in the past was the commission charges on the sales made through the platform. But they’ll choose to scrap it off by charging zero commissions so that they could compete with the likes of Shopee and Qoo10.
This would see to it that it surpasses Qoo10 as the ecommerce marketplace with the highest number of visits.
As it stands, the company’s main source of revenue is the fee it charges sellers for sponsoring their product posts.
Alexa Ranking: 25
Monthly Visits: 7.19 million (11th 25, 2019)
Year Established: 2008
Qoo10 has been a dominant ecommerce player since 2017, until recently when Lazada took over. It now sits at the second position.
Its success is mainly attributed to their relatively low prices, compared to that of its competitors.
One common feature of this ecommerce platform is the ‘Group Buy,’ which allows buyers to enjoy huge discounts on flash sales.
Q0010 makes money by charging commissions on the successful sales made through the platform.
What is e-commerce?
Ecommerce denotes the purchase or sale of products /services over the internet. It’s also the transmission of money and corresponding data to facilitate an e-commerce transaction.
This type of transaction takes place through different technology devices, and there’s no physical contact involved in the process. It’s simply business through the internet.
E-commerce is arguably the preferred form of doing business compared to the traditional format. Companies, for instance, can capitalise on an e-commerce website to enhance sales and overall business performance in a competitive world.
There are different e-commerce formats.
- Business to Consumer or B2C-online transactions between a business and an individual
- Business to Business or B2B-online transaction between a company and another
- Consumer to Consumer or C2C-online transitions between a customer and another
- Consumer to Business or C2B-online transaction between a consumer and accompany or organisation.
Ecommerce can be confused with e-business. However, e-commerce refers to all aspects that determine the operations of an online business. Ecommerce involve the transaction of goods and services through the internet.
Ecommerce Stats in Singapore
Nearly 5 million Singaporeans use the internet – which accounts for about 85% of the total population. That’s according to GlobalWebIndex, in a report that also goes on to show that three-quarters of users between the age of 16 and 64 do their shopping online.
The same report also goes on to show that on average, each Singaporean spends more than S$1, 370 online annually. That’s a significant headway from the previous S$866 spent.
The ecommerce industry itself is growing super-fast, having increased by more than 20% last years.
In the modern world, e-commerce is rapidly growing. Technology has made it possible for individuals to start, promote, and sell goods and services via the internet. Given the significant potential of e-commerce, many businesses are going the e-commerce way to develop and expand their ventures.
There is an increasing demand for online purchasing. Over 60% of the global population prefers shopping online instead of buying from the brick and mortar store. The popularity of e-commerce growing by the day, and consumers can enjoy shopping for a range of goods from the comfort of their homes.
E-commerce has revolutionized how individuals and companies do business. The fact that one can shop for goods or services on a 24-hour basis is a top reason why companies need to emphasize doing business through the internet.
The Current State of Ecommerce in Singapore
The ecommerce market in Singapore is huge. At almost $5 billion (in 2019), the market is only second to that of Indonesia (which hangs at $1 billion).
Singapore’s ecommerce market size trumps that of its closest neighbour (Malaysia), which hangs at $3.75billion.
With only 4.1 million ecommerce users, compared to Indonesia’s 147 Million, Singapore boasts the highest Average Revenue Per User (ARPU) – at $1, 222, compared to Malaysia’s $185.06 and Indonesia’s $75.66.
From the figures, we can deduce that Singapore’s shoppers spend 16 times more money online compared to Indonesian’s shoppers and 7 times more compared to Malaysian’s.
That’s a huge margin, and it just goes on to confirm how huge the ecommerce market in Singapore really is.
For an opportunist, that means there’s more money to be made online in Singapore than anywhere else.
We’ll try to dig deeper into the ecommerce landscape in Singapore. We’ll zoom in to the available ecommerce opportunities, and look at some of the challenges that you’re likely to face while entering Singapore’s ecommerce market.
The point is to ensure that we supply you with all the information you need to make a well-calculated decision on how to best enter the market and position yourself for success. Ecommerce History in Singapore
The ecommerce landscape in Singapore has been developing gradually. Much of what you’re able to see have been built over an accumulated period of time, by different key players, each of which had something to contribute.
Let’s look at some of the big moments that together helped to shape up the world of ecommerce in Singapore:
- In 2004, eBay sets foot in Singapore and launches eBay.sg.
- In 2008, Gmarket (which would rebrand to Qoo10 in 2012) launches in Singapore. This Korean-based company would be acquired by eBay in 2009 for $1.2 billion.
- In 2010, 68DaiGou launches in Singapore, as a channel for Singaporeans to shop directly from China through agents. The company would later be rebranded to EzBuy.
- In November 2010, Groupon acquires Beeconomic, founded by two brothers Chris and Karl Chong and launch it as an ecommerce platform using the name Groupon Singapore.
- In November 2011, RedMart is launched in the country as the first grocery delivery service and online supermarket.
- In May 2012, three graduates from Ngee Ann Polytechnic team up to launch Carousell as the first peer to peer (P2P) marketplace in the country.
- That same year (2012), German’s Internet Rocket launches Lazada and Zalora, to join in the race, longer before Amazon and Alibaba had even eyed the market.
- December 2013, Rakuten launches in the country.
- In June 2015, Garena (which currently goes by the name SEA Group) launches Shopee.
- In July 2015, HonestBee joined the race as food delivery and online grocery service.
- In February 2016, Rakuten opted for the door, exiting Singapore, Indonesia, and Malaysia.
- In April 2016, Alibaba made an entry into the country by acquiring a 51 percent stake for $1 billion in Lazada. This makes them the majority shareholder.
- In November 2016, Lazada decided to buy off RedMart for an undisclosed amount. This gives them the excuse to venture into the online supermarket business.
- In March 2017, KFIT acquired Groupon Singapore.
- In July 2017, Amazon makes an entry into the country with Amazon Prime. Singapore becomes the first market in Southeast Asia to have attracted the attention of this industry bigwig.
- In March 2018, Alibaba decides to pump in a further $2 billion into Lazada to increase its stakes and take full control.
- In December 2018, a Chinese public listed company called LightInTheBox decides to acquire EzBuy for $86 million.
- In March 2019, RedMart shuts down redmart.com to instead go as Lazada’s subdomain.
Factors contributing to the growth of e-commerce in the Singapore Marketplace
Eccomerce has influenced the purchase and sale of products in different parts of the globe. In Singapore, numerous factors have contributed to the staggering e-commerce popularity.
Reports indicate that the Singaporean e-commerce industry is worth over US$5 billion. The average online shopper in Singapore spends 16 times more compared to what shoppers in neighbouring countries like Malaysia and Indonesia. Some factors that drive the popularity of online shopping in Singapore include:
It’s Easy and convenient
Transacting online is convenient and easy. Virtual shoppers in Singapore enjoy ordering preferred goods/services without leaving their homes. It’s a time-saving experience, and the products are delivered right at your doorstep.
This is one reason why over 4 million people with smart devices in Singapore will opt to shop online instead of going to the malls. Again, shopping online is user-friendly, and funds can be transferred securely in real-time.
It offers Sufficient Product Details
Consumers in Singapore enjoy a copious amount of product data when shopping online. When shopping in malls, you’re likely to get scanty information about the kind of products available.
With e-commerce, it’s easy to find information about a product and related alternatives. Shoppers are guaranteed to make informed purchase decisions given the availability of crucial details such as warranties, product terms, and conditions.
Decreased Cost of Inventory Management
E-commerce business owners can manage their inventory at reduced costs. Today, Singaporean entrepreneurs on the web can automate their inventory management using web-based management software. It makes it easy to operate their online stores affordably.
Stays Open 24-7-365
Ecommerce merchants in Singapore operate round the clock. Customers have access to preferred goods at any time or day. E-retailers, on the other hand, can make sales 24-7. It becomes a win-win situation for buyers and sellers. Overall, it has contributed to the rise of online transactions and the acceptance of e-commerce in different industries.
Millions of consumers turn to the internet in their search for products and services daily. Ecommerce has proven to be a convenient mode of shopping where you can transact day or night.
Ecommerce website owners have the leeway to leverage different marketing strategies and concepts. When such strategies are executed creatively, customers have no reason to shop the traditional way.
Shoppers Start Online
The proliferation of smart devices and digital channels doesn’t seem to stop. Over 80% of shoppers will start their shopping journey online. Even though some will buy from a physical store, there likely to search for information about the product online.
Shoppers conduct product research on the internet to compare prices, review brands, and assess customer testimonials and the like. It’s essential to have the right information on your website to maximise the visibility of your e-commerce store.
Connect with Customers Where They Want to Buy
Other than doing product research, satisfied online shoppers will complete a purchase online. With a fulfilling e-commerce website, your customers will hit the buy button without hesitation.
Ecommerce allows buyers to make sales based on social media posts. As such, it’s crucial for e-commerce site owners to ensure a smooth customer journey to the checkout stage. With the right e-commerce practices, it’s easy to meet customer expectations regardless of their location or time.
Reach New Customers
Ecommerce presents sellers with unique formats and channels. There are unique customer clusters in every channel for a seller to reach. Online channels can help local businesses to find new customers in far off locations.
Social channels can help you to capture new demographics while others can help you appeal to a specific tartest niche. The good news is that you can leverage multiple channels to find and appeal to various target audiences in real-time.
Provides Passive income
Ecommerce stores operate 24-7. Sellers, who break out to global markets, can create passive income round the clock. Simply, you don’t rely on people to sell your products, and you can make money in your sleep.
Your venture doesn’t rely on opening hours or location, meaning you have more opportunities that help you expand your revenue creatively.
Boosts Brand Awareness
From a B2B or B2C perspective, e-commerce helps businesses to find new customers and markets. Ecommerce site owners who incorporate pages that can be indexed for search end up boosting their SEO and visibility.
Decreased Operational Costs
One undeniable advantage of having an e-commerce site is the fact that you spend less on operations. There are costs you can altogether avoid including:
- Advertising and Marketing Fees: When you set up an e-commerce website, you don’t have to pay for marketing or adverts. You can leverage social media, organic search, or pay-per-click.
- Personnel salaries: With an e-commerce site, you need a minimal number of employees. Once you automate processes such as check out, or inventory management, you save money that you’d have spent to pay workers to do so manually.
- Travel Costs: e-commerce doesn’t require a customer to travel to a physical location. You can visit the store virtually, place orders, and pay from your home or office.
Run Your Business from Anywhere
An e-commerce website allows you to sell or buy from any global location. You only need a reliable internet connection and a smart device. A seller can manage a business on the go, and a buyer can place orders without traveling long distances.
Stays Open 24-7
An e-commerce store allows buyers to access products or services round the clock. The business owner can increase the number of orders given the long hours of operation. The customer can order a preferred product at any time of day or night.
How the Ecommerce Players are Currently Doing
It’s an overcrowded space, but the fact that Shopee was able to rise to the top means there’s room for one other player. What you need is good strategy and execution and you can have a spot among the top five.
Another notable contender is the big cheese in the ecommerce space, Amazon Prime. It’s safe to say that they’re still studying the market, while hiding their cards under the table. Their next move might be the next big thing in the country, and which may completely turn the table on all the contenders.
When Amazon launched their Amazon Prime in Singapore, everyone thought that it was just a matter of time before they took over the market. But as it turns out, Amazon is a bit lackluster in their approach, and it’s hard to guess if they have any interest in the Singapore’s market or if their interest is constrained in the US.
If Amazon decides to shift part of their attention and divert it in Singapore, then there’s a fair chance that they’ll be able to outcompete the efforts applied by the likes of Qoo10, Shopee, and Lazada.
But until then, their success so far doesn’t warrant any attention.
Carousell and Qoo10 have enjoyed the top spot for far too long, and now they’re facing fierce competition from two fast-rising contenders, Shopee and Lazada.
This is how the ecommerce space in Singapore has been building up over time. So how are these ecommerce sites doing? What’s each one of them doing to remain competitive and take a bigger share of the ecommerce cake?
As it stands, latest report indicate that the ecommerce market is dominated by Lazada, with Qoo10 coming in second. Qoo010 has been the most dominant force until recently when Lazada closed in on them and usurped them from the first position.
It has however been projected that the two will keep on overtaking each other for another year or two. So, don’t expect Lazada to remain in the number one spot for long, unless otherwise.
With many company’s flexing their financial muscles and becoming even more aggressive in the manner at which they’re handling their competition, the competition to hold the number one spot is at an all-time high.
Qoo10 has been dominating the market since 2017, until recently when Lazada took over. Holding the third spot is Carousell, and if the trend continues, they’re also likely to displace Qoo10.
The fastest rising player in this space, and the latest contender in Singapore’s top 5 list of popular ecommerce websites is Shopee.
This ecommerce shop is rising in the ranks at a rate that’s likely to give the likes of Qoo10 sleepless nights. It’s the force to watch or the ecommerce shop to beat if you’re also aiming for the biggest slice of that ecommerce cake.
Shopee now presents itself as fierce an ecoomerce store as any other contender on the list.
If anything, they have the second most popular mobile app in the market, surpassing even Carousell, the first ecommerce store to ever launch a mobile app.
Most Popular Ecommerce Mobile Apps in Singapore
Apple Store Ranking
E-commerce Trends To Watch For In Singapore
In Singapore, there is a rapid transition from the traditional ways of doing business to e-commerce. Ecommerce is becoming second nature on the business front. Some trends progressively shape the face of e-commerce in the country moving forward.
Consumers are turning to Social Media shopping
Today, social media is no longer about sharing, like, or savvy photos. Shoppers are now making purchases after following a brand on social media.
In Singapore, businesses are making it easy for their followers on social media to purchase on these social platforms. Over 50% of online shoppers have, at one time, purchased based on a company’s post on social media.
AR and VR are Becoming Popular
Online stores need to display their products to customers. If a buyer can’t visualize the product they desire, it’s difficult for a business to close a sale. The entry of AR and VR has brought about positive changes.
Customers can now test and preview a product before buying it. Brands are now leveraging apps that help them to visualise how products like furniture or home fittings will look in their home.
Companies and Customers are Becoming Environmental Conscious
The modern consumer has become environmentally friendly. Even though there is no physical interaction, consumers want to associate with companies that are committed to reducing the carbon footprint.
Quick Highlights on the Online Behaviour of Singapore Shoppers
Let’s take a break from online sellers and divert our attention to online shoppers on Singapore. How do they Behave?
A simple breakdown of Datareportal’s research findings:
The Percentage number of people who’ve Performed it
Searched online for products or services before buying them
Visited an ecommerce store after searching for a product or service online
Proceeded to Purchase a Product Online
Bought something online via a laptop or desktop
Bought something online via a mobile device
- Online shoppers in Singapore spend the highest on travelling and accommodation, which totals to $3.641 billion.
Electronics and media come second, with a total of $1.080 billion, while beauty and fashion hangs in the third position with a total of $999 billion.
- The fastest-growing ecommerce category is Food & grocery, which grew by about 47% last year.
They’re closely followed by Toys, Do-it-Yourself & Hobbies, which grew by 40% in the last year, with electronics and physical media coming in third, having grown by a good 31% in the last year.
- The total ecommerce spent only accounts for 4% of the total amount of money that Singaporeans spend on retail. That just shows there’s an even bigger room to target.
- E-wallets were the preferred choice for 10% of online shoppers in Singapore. That’s 6% more than the 4% e-wallets payments made at the point of sale.
- Credit card remain as the most popular and many Singaporeans preferred choice of making payment online. 66% of shoppers in Singapore prefer this payment option over any other option out there.
Overall, Singapore has one of the most active shoppers in the whole of Asia Pacific region. They’re tech-savvy and easy to adopt new technologies.
Other E-Commerce Trends In Singapore
Singapore is one of the fastest growing economies in South East Asia. With more than 80% of the population relying on the internet as the primary source of information, it is not difficult to see why e-commerce is growing at a fast pace in the country. Recent reports indicated that the internet economy in not just Singapore but entire Southeast Asia is currently $50 billion and it is expected to surpass $200 billion by 2025.
Research done by iPrice Group shows that e-commerce transactions exceeded $10 billion in 2017, up from 2015 $5.5 billion. Some of the major events that contributed significantly to this growth include the entry of Amazon into the region via Singapore, the stunning growth rate of Lazada through its Online Revolution Campaign that generated $250 million in sales, Shopee expanding market base in the area, increased investment by Chinese internet gurus such as Tencent and Alibaba. For example, Alibaba spent $2 billion in Lazada in a bid to boost its regional expansion plans.
More Singaporeans Prefer Shopping Online
Singapore is currently experiencing an e-commerce industry boom as evident from numerous reports published online. One such report done by Flipit revealed that three in every five Singaporeans prefer shopping online. Last year, the market revenue per user was $1,022.
Based on the fact that 82% of the city-state population has access to fast internet connection and spend most of the time online, the e-commerce market is expected to grow by 11.2% by 2021. This growth will make the industry match Canada and Australia’s e-commerce penetration rate.
Southeast Asian E-Commerce Agreement
The Chairman of the Association of Southeast Asian Nations is pushing for actualization for e-commerce agreement. The agreement is tailored to help both major and SEMs to expand their operations in the region. To achieve this goal, the agreement will streamline trading policies and rules, promote digital connectivity, and reduce business barriers.
According to a recent statement by Singapore Minister for Trade and Industry, Lim Hng, the agreement will enable SEM and aspiring business entrepreneurs to provide their services and products across the region more conveniently. In addition, the agreement will make it safer for businesses to receive and send electronic payments.
Below are the latest e-commerce trends that shape the industry in Singapore.
Cash-on-Delivery (COD) Still Reigns Supreme
As the name suggests, this is a type of transaction where the clients pay for the goods at the time of delivery. Here in Singapore, this mode of payment still reigns supreme and most online shoppers prefer it to the conventional payment methods.
73% of the total population in the region do not transact business through financial institutions such as banks. This statistics is because cash-on-delivery accounts for more than two-thirds of all business transactions. Despite the advancement in commercial technology, most Singaporeans are not aware of the benefits of using some of the online payment methods available.
Increase in Mobile Phone Marketing
Most businesses in Singapore are investing more in mobile phone and social media marketing techniques. The high smartphone penetration is one of the primary reasons why mobile phone marketing is so effective in the country. Most people use their mobile device to look for information online and shop for products from online stores.
Untapped Website Conversion Rate
Simply put, the conversion rate is the percentage of website visitors who end up purchasing products or requesting for a service. There is a need for e-commerce websites in Singapore to come up with robust SEO and digital marketing strategies to boost conversion rate. A high conversion rate will result in more online shopping activity.
Shoptiq Enabling SMEs to Venture into E-commerce
E-commerce platforms such as Shoptiq are making it possible for small and medium enterprises to venture into e-commerce. It does this by providing all the tools they require to create an online store from scratch and promote it online.
Unlike in the past, it is now possible to create an online store in one day or less. Shoptiq and other similar platforms are also aware of the fact that most people access the internet using mobile devices. As a result, they provide different mobile responsive templates that can be integrated with international payment processors such as PayPal. The templates also allow businesses to access credit card and debit card payments from clients.
In addition, Shoptiq offers additional services meant to help businesses succeed online such as store design, product photography, and product copywriting. These additional services make it possible for the SMEs to connect with clients via various online platforms and marketplaces such as Lazada and social media sites such as Facebook.
Large Purchases Done on Desktop
According to iPrice Group report, most Singaporeans who make large purchases do it on desktop platforms more frequently than mobile platforms. The report also revealed that a majority of the investments are done between 9 a.m. and 5 p.m. In Singapore, the highest number of online purchases is done at 10 p.m.
Nonetheless, mobile e-commerce platforms are recording unstoppable growth thanks to the increased smartphone penetration in the country. As mentioned earlier, most people use their mobile devices to shop online. Concisely, mobile e-commerce transactions account for 72% of all Singapore e-commerce online traffic. Last year, the traffic increased at an average rate of 19% over a span of 12 months.
Aggressive Investment from Large Chinese Internet Companies
Tencent and Alibaba, two of the major Chinese internet companies, are aggressively investing in e-commerce not only in Singapore but also in other Southeast Asia countries such as Malaysia, Philippines, and Thailand. Experts foresee the two firms gobbling up some of the local SMEs that have shown great potential in a bid to boost their popularity and business in the country.
High Credit Card Penetration
Multiple reports show that Singapore has the highest credit card penetration in entire Southeast Asia. The reports also indicate that this trend is expected to increase by 10% in the next three years.
Here are tips that will ensure your e-commerce platform in Singapore is successful.
Focus on Getting Many Customer Reviews
It is almost impossible to sell any product online without establishing a connection with the customers and building trust. Trust is the primary driver in every purchasing decision especially if your online store does not provide cash on delivery option.
Customer reviews will significantly help you to build trust and compete effectively with other online stores. Note that research shows 92% of customers would rather trust recommendations from colleagues and friends that promotional materials posted online. Encourage your clients to leave feedback on your store as well as on social media sites such as Facebook.
Most of the successful e-commerce sites in Singapore display the customer reviews on their category and product pages. Honest, insightful, and authentic reviews have the potential of increasing your sales by up to 76%.
Lower Abandoned Carts
One of the problems that Singapore e-commerce platforms deal with on a daily basis is shopping cart abandonment. Some industries record as high as 68.63% average cart abandonment rate and solving this problem is not easy. Clients decide to leave for a number of reasons such as not having enough money to complete the purchase or the payment options provide do not suit them.
Pay close attention to your online store abandonment cart rate and work on lowering it. Customer feedback can give you an idea of why the clients decide not to complete a purchase. Sending remarketing emails to customers who abandoned their shopping carts can also help to increase your site’s conversion rate.
Compelling Email Marketing Campaigns
Email marketing provides the highest ROI in Singapore. Compelling email marketing campaigns will help you to establish a strong connection with the target customers. One of the main reasons why most Singapore e-commerce sites fail to achieve their set sales goals is because they do not deliver compelling emails to the target audience consistently.
Note that increasing the opt-in rate for your emailing list is not the only guaranteed way of harnessing the potent power of email marketing. You need to go an extra mile and provide value to motivate the potential clients to stay subscribed. The consumers already expressed a degree of trust by joining your mailing list; it would be detrimental to your business to fill their inbox with hundreds of unnecessary emails.
Use Customer Case Studies
Customer case studies that show your product in action is one of the best ways of increasing buyer confidence and trust. The case studies will show potential clients who are yet to convert that the product delivers on its promise. The best case study offers recommendations and tips that are based on customers’ first-hand experience using the product.
Promote on Social Media Platforms
The number of active social media users in Singapore has increased tremendously over the last three years. Research estimates that by 2021, more than 3.93 million Singaporeans will be on social media. Already, e-commerce companies are using various platforms such as Facebook, Twitter, and Instagram to connect with their customers at a social level.
Instagram, in particular, records the highest engagement records, especially with mobile users. It is the perfect place to share user-generated content such as images and videos. As mentioned earlier, the social community prefer recommendations from peers and other clients. If they see other clients using the product and getting the expected results, they will most likely go ahead and purchase it.
Singaporeans are some of the most active online shoppers in the world, thanks to a burgeoning e-commerce market and rapidly changing e-commerce trends in Singapore. According to the 2015 Nielsen report, 41% of Singaporeans prefer browsing online, and as much as 17% rely solely on online shopping channels.
In another study by Edelman and Criteo of new trends in e-commerce in Singapore, 64% of Singaporeans bought travel products, 57% bought apparel and shoes while 48% bought entertainment product. Beauty products were fourth at 38%, electronic equipment fifth with 32%, and books sixth with 31%.
The Shift from Data Collection to Data Utilisation
One of the major trends in e-commerce industry in Singapore is that brands are collecting customer data via their websites, social media, and charts. The data can be used to create effective digital marketing strategies as well as in creating buyer personas.
While customer data collection is one of the current trends in e-commerce industry in Singapore, only a few brands have the capacity to utilise it. In a survey by e-commerceIQ, data analysis remains one of the biggest hurdles to Southeast Asia e-commerce platforms.
Brands are constantly searching for big data aggregators to consolidate the data in one place for use in their targeting, retargeting ads campaigns as well as to give consumers personalised shopping experience.
In this light, e-commerce platforms in Singapore have two options, to either find a way of utilising the data or continue struggling with poor customer experience.
Social Commerce Brands the New Marketplaces
Businesses in Singapore long used social media to sell goods even before e-commerce, as we know it today.
Brands have used Facebook groups and pages to sell and connect with customers. This was before Facebook launched its Marketplace feature. With over 90% of Singaporeans using social media, brands are using social media platforms as online shops.
Following the success of Facebook as a social commerce platform, other social media platforms such as Pinterest and Instagram have followed suit with shopping features and are fuelling retail e-commerce trends in Singapore and the world over.
In an interview with Forbes, Facebook Marketplace Vice President, Deb Liu, said that brands would miss out if they do not cultivate a social media presence to converse with current and potential customers.
Brands To Fund User-Generated Content and Reinforce Reviews
E-marketplaces in Singapore and Southeast Asia are busily upscaling and developing add-ons, which are geared towards providing customers with a better, and more personalised shopping experiences.
Looking at the e-commerce trends in Singapore, customers begin their online shopping journey by searching for product information and reading reviews before making a purchase. They are looking for real opinions and user-generated reviews to validate the products.
However, the culture of leaving reviews is not as common in Singapore as it is in more developed markets such as in the US. When they do, they leave little information about the product and more on their purchasing experience.
With that said, chatbots are increasingly becoming popular on e-marketplaces, but they are not creating personalised shopping experiences. To counter this, current trends in e-commerce industry in Singapore shows that e-marketplaces are focusing on reinforcing reviews and funding user-generated content.
E-Commerce Marketplaces to Launch New Services
E-commerce brands in more developed markets are differentiating themselves from the competition by launching new services. This allows them to have a firm control on the supply chain. These services are geared towards driving more sellers on board. This has become one of the most significant e-commerce trends in Singapore today.
For example, Singapore’s Qoo10 is on course to launch QuuBee, a blockchain-based e-commerce site. The inclusion of blockchain technology will eliminate the transaction and listing fees and in turn, this move will increase the seller’s profit margin. Eventually, this will allow for a more sustainable approach to e-commerce.
Looking at the current trends in e-commerce industry in Singapore it is expected that e-marketplaces will continue competing with each other through the launch of new services, partnerships, and acquisitions.
Direct-To-Consumer Strategies for Acquiring Direct Consumer Data
The e-commerce trends in Singapore show that brands are competing on customer shopping experience grounds, and the Direct-To-Consumer approach is one of the significant retail ecommerce trends in Singapore today. This approach allows brands to gain insights into the final consumer and to anticipate their needs.
E-commerce subscription is one of the popular DTC approaches, which allows for the creation of a more personalised and cheaper way of getting customers to buy what they need. From the brands perspective, it is a subtle yet convenient way of developing customer loyalty in the digital landscape.
E-sampling is another common strategy used by brands to evaluate demand. Typical sampling methods are expensive, but e-sampling can save brands as much as 40% in associated costs, and it provides brands with essential customer data.
As more brands continue to take up DTC approaches, consumers can brace themselves for attractive marketing and advertising campaigns. Brands stand to gain insights and entice customers to spend more on their brands in this wave of e-commerce trends in Singapore.
Doubling Down On Omnichannel
Different e-commerce brands have diverse interpretations of omnichannel shopping experience. Recent e-commerce trends in Singapore show that Amazon and Alibaba are making a move to physical retail. This move is aimed at helping them solve the core problems plaguing the online shopping experience.
Pure-play e-commerce brands and retailers have points towards a limited pool of shoppers and fragmented infrastructure as their biggest challenges facing the e-commerce sector today. They are now promoting offline marketing as a better alternative to increase sales.
For example, Love, Bonito has opened 17 physical outlets in Singapore, Indonesia, Malaysia, and Cambodia. In this light, brands should take advantage of dual online and physical presence to boost sales and growth.
The e-commerce landscape in Singapore and Southeast Asia is highly volatile. However, the secret to remaining competitive is to be on the lookout for e-commerce trends in Singapore.
The Challenges Affecting E-Commerce Landscape in Singapore
Now that we’ve established that the ecommerce space in Singapore is full of opportunities, let’s zoom in to some of the challenges chocking up the ecommerce sector.
The first challenge, and the most obvious one, is the limited population in Singapore. At 5.85 million, Singapore has the second smallest population in the whole of ASEAN region.
While they have the highest ARPU (Average Revenue Per User), this ecommerce space can easily get crowded.
Also, Singapore is one of the prime targets of global ecommerce stores, which further stiffens the competition. Their good logistics infrastructure and the tech-savvy nature of its shoppers, makes it one of the easier markets to make an entry, and catnip for foreign investors.
What’s the Best Platform to Build an Ecommerce Store?
Wix, the drag-and-drop website building platform you know, has one of the most advanced ecommerce platforms you’ll ever come across.
With this platform, you can sell virtually anything – from clothing and grocery items to electronic and digital products, their ecommerce system is surprisingly as good as any other ecommerce option you can think of, advanced enough to be pitted against the industry leaders such as Shopify or Big Commerce.
For a start, Wix offers all the standard ecommerce features that you’d expect to find in any ecommerce platform.
Their list of features might not be on the same scale as Shopify, but the platform does pack all the essential features you need to set up a professional-looking ecommerce store.
The most notable feature on Wix ecommerce is their easy to use dashboard, not to forget the drag-and-drop interface which works well for beginners.
They also have an app market, where you can purchase lots of cool add-ons such as receipts and contact forms.
The platform allows you to quickly add a new product page, integrate your site with social media, and even upload images and play around with different shapes and buttons.
They have a seamless message-based checkout process that’s very secure. And once a shopper finalises a purchase, a thank you messages pops up confirming everything.
How to Develop an Ecommerce Website in Singapore
Shopping online is relatively easy. All you have to do is go through a list of available items and select all the items that you wish to buy. These items will then be added to the cart, after which you can proceed to checkout to make payments.
The next thing you want to do is specify payment methods and shipping address and wait for the item to be delivered right at your doorstep.
But wait until someone asks you to design an ecommerce platform and the narrative changes.
There’s a definite process to follow while creating an ecommerce platform. And while you still have to consult with a professional on some parts of it, a fair knowledge of how the different pieces fall in place could help you get started on the right foot.
With that said, here are the steps you can follow to build your ecommerce store from scratch:
Decide on the Products that you wish to sell
Assuming you had your light bulb moment before you had thought this far, then this is where you head back to the drawing board and try to flesh up your idea.
You have two options when it comes to this. The first one is where you sell varied items on your site, and the second one is where you stick to only one line of products. For instance, you could decide to sell garments, gym equipment, and accessories (a nice niche to explore if you’re still stuck on the idea to choose), fashion items, travel plans, filming equipment, sports good, audio equipment, garments, and so forth.
This is something you want to decide right at the outset of conceptualising the idea. It’s however important that you weigh on the local demand for it. Make sure there’s a substantial number of buyers for the product.
For some reason, Singaporeans love purchasing from local vendors. They tend to trust them more, partly because it comes with faster deliveries, quicker replacements in case of defective shipments, and better payment terms.
Choose a Business Model
The business model you choose depends on the requirements you have. You have about two options when it comes to this.
The first one is selling on an online marketplace such as Shopee, Qoo10, Lazada, Redmart, or Shopee.
The next option is setting up your own ecommerce store. You also have the option of cross-channelling, where you sell the products on both platforms.
Choose a Domain Name
Your ecommerce site needs a domain name or business name. This will be the name that your business will be known for – and which will also be doubling as your site’s URL.
The name you choose must be relevant to the items that you intend to sell. Other than that, it should be easy to remember and memorise. And even more important is that is should give your business an identity, and make it easier for your customers to recognise you.
Remember, you only need a name when you’re setting up your own website and not when you’re planning to sell your products on a marketplace. For that, you’ll be sharing the name of that marketplace.
Choose an ecommerce Builder or Platform
Building an ecommerce website is a lot easier than you think with the right platform. You have options aplenty when it comes to this.
You can choose to run your website on a CMS program such as WordPress or Joomla, where you’ll be running everything on your own. This is a bit complicated as it involves purchasing a domain name and hosting elsewhere, before installing the CMS and finally an ecommerce theme and plugin.
It’s a lengthy process if you’ve never worked with the CMS before. Works only if your development skills aren’t so badly off.
An easier option would be to settle for a platform that has been specifically designed for ecommerce. Examples include Magento or Shopify. These platforms will provide you with the frameworks and all the necessary logistics needed to run a functioning ecommerce store. Just sign up on the site, and you’ll be guided on the whole procedure of setting up an online store on the platform.
The platform you choose will also vary depending on the type of features that you wish to see on your site.
For instance, some platforms have a well-developed system that allows you to place discounts on your products, integrate your tool with third-party analytics and marketing tools, and accept multiple currencies on your site.
You might want to do some little bit of research on this before choosing a platform.
Designing Your Ecommerce Store
After choosing a platform, the next step would be to go ahead and design your online store on the platform.
Remember, you’re designing everything to the convenience of your target buyers. You can start by making the site intuitive enough to facilitate easy use.
The website must also contain details of the products that you’ll be selling. Be sure to list their description, prices, and ratings. Your products should also be accompanied by quality images and comments from past users.
With everything that you do, make sure you display your products perfectly so that your buyers will have a clear picture of what to expect when you finally deliver the product to them.
Your website must be attractive and well-branded at the same time. They must represent your brand to the finest detail, and be consistent with your brick-and-mortar store and social media presence.
Set up Payments and Decide on Pricing
There’re three key things to consider while setting up payments on your ecommerce website.
- How will you be pricing the products?
- How will customers be paying you?
- How will you be transferring these payments into your bank account?
It doesn’t matter if you have a physical store or just setting everything from scratch. You have several factors to consider when choosing a price for your products, and they include:
- The cost of the material you used on each product item
- The cost of ecommerce hosting
- The fees deducted by cash transfer services such as PayPal or credit card
- Packaging and so forth
Secure Your Site by Installing an SSL Certificate
You need to secure your site by installing a secured security layer (SSL). This should encrypt your data files and prevent them from getting intercepted during transfer.
You need to install the certificate to keep your site secure and build trust among your customers. Google itself recommends that you install the certificate. Meaning this is not something to contemplate on, but straight up take the advice as is and get it done as soon as you can.
Otherwise, you’ll be risking losing a good number of potential customers. It’s even worse because web browsers now mark sites without the certificate as insecure.
Select a Shipping Partner
By selling your products online, that means your customers expect you to deliver the products they order right at their doorsteps. For that, you need a trusted provider of courier services in Singapore.
This is something you might want to look into if you’re planning to set up your own ecommerce store instead of going with a marketplace.
The point is to find an agency that offers better shipping charges at the lowest cost possible. You need this to enhance your profit value and to avoid over-burdening your customers by making them shoulder the extra cost.
There goes a step by step guide on how to set up an ecommerce store in Singapore. This is just as basic as the process can get. After this you might want to find another guide on how to set up an ecommerce store on, say, Shopify, Magento, or any other ecommerce platform that you prefer.
With that, you should be able to narrow down to the specifics – but in the meantime, this basic guide should help you plan and understand what you’re expected to do.
What’s the Best Platform to Build an Online Store in Singapore?
Each ecommerce platform out there has its share of strengths and weakness, and enough reason to justify why you should be using it in place of any other platform.
Shopify is the most popular option, followed by WooCommerce, Magento, BigCommerce, and a long list of other ecommerce platforms that we won’t be covering on this article.
Shopify is the most popular option on the list. It’s also ranked and voted in as the best ecommerce platform on the market, and that’s partly due to its enhanced functionality and usability.
It’s a Canadian-based ecommerce solution that was founded in 2004, and since then the platform has been razor-focused on helping brands from all parts of the globe set up ecommerce stores for their business.
Shopify stands tall over all of its competitors for packing lots of advanced features. Among them is the abandoned cart recovery feature, which allows you to make follow-ups to customers that fell off without going through with a purchase.
The platform also packs tons of modern themes and plugins that you can use to set up your site and get it up and running in a matter of minutes. They also allow you to integrate your Shopify account directly with your Facebook page for just SGD 12 and convert it into a fully-functional ecommerce store.
They have a mobile-friendly shopping cart that allows your customers to shop directly from their mobile devices without missing out on anything.
They also have one of the most reliable customers support systems and a series of detailed tutorials and community threads that you can refer to whenever you incur any hardship while using the platform.
The most spoken downside is the issue of the additional transactional fee imposed on you when you choose to use a different payment method other than Shopify Payment.
Also, you’ll be required to upgrade your subscription plan to enjoy plenty of its useful and practical extensions.
Even more challenging is the language used to design the platform, “liquid.” Finding a developer who understands this language can be a bit of challenge in case you want to make some changes on your site at the code level. That means, you may be forced to contact the platform owners for the changes you wish to make – and let’s remind you, that’s not cheap.
Overall Shopify still stands as one of the most flexible, feature-rich, and -easy-to-use ecommerce platform that you’ll ever come across. They have one of the most intuitive dashboards that you can figure out within minutes of signing up on the platform.
Their packages range from SGD 39.39 to SGD 406.09 per month.
WooCommerce is available as a free WordPress plugin. It’s a popular ecommerce plugin that could still do without any introduction.
The platform boasts a secure payment gateway and a stunning shopping cart that’s been reported to perform really well.
The plugin comes with extensions that you may use to enhance its functionality. For instance, there’s the multi-vendor extension that you may have to install to bring other vendors on board.
The plugin has one of the simplest admin panels. It also allows you to create unlimited product categories and comes with a comprehensive range of extension and plugins. You can bet they have an extension for whatever new functionality you may want to include in your website.
Their payment gateway is also very secure and reliable to use.
On the downside, WooCommerce might be free, but don’t forget that you can’t use it without a domain name and good hosting.
Also, if you’re not well-versed with WordPress, then you may not be able to use it. But the biggest challenge is the issue of scalability. Once your business grows and you start selling more products and bringing other vendors on board, you’ll begin noticing your site slowing down.
Overall, WooCommerce is great choice of ecommerce platform if you’re still hung up on using WordPress. It’s also a great choice of ecommerce platform when you’re just starting out and not anticipating for more customers or a high volume of products. And it’s certainly not an option you’d want to consider if you have any plan to bring other vendors on board.
BigCommerce has almost all the features that you can find on Shopify, but with better theme option and payment gateways. It’s also regarded as one of the most prominent ecommerce software, used by big brands such as Toyota and Martha Stewart.
It’s a platform you’d want to consider if you’re an aspiring store owner with zero coding skills. It also comes with a slew of built-in features, including tax, newsletters, shipping, and analytics. Also, unlike Shopify and other ecommerce platforms, they have no transaction fees.
All their themes (both paid and free) are responsive. Plus, it can be integrated on Facebook, Google Shopping, and eBay.
The biggest limitation with this platform is that it lacks enough free themes (only seven available free theme options). Meaning you have to make a point of purchasing a premium theme if you’re looking for something unique.
Which Online E-Commerce Platforms in Singapore Can I Use to Sell My Products?
While some may view Singapore as just another small island state, it has one of the most developed economies in the world. It boasts of an astonishing smartphone as well as internet penetration rate, and this has been instrumental in boosting the E-Commerce Platforms industry in the country. Now that you are at the point where you want to start selling products on the internet, you need to do thorough research on the best platforms that will provide the best visibility for your brand and products.
However, some businesses and individuals use the best E-Commerce Platforms in the world, but they are still in the red. They also lack a conversion strategy that will push leads down the sales funnel.
With that said, some of the best E-Commerce Platforms in Singapore come with several tools that are tailored to enhance your digital marketing efforts. In this article, we will look at the best ecommerce platforms in Singapore that you can use to sell your products. Read on to the end of the article to explore the different features of each platform and make an informed decision.
Top 11 Ecommerce Platforms in Singapore
It is estimated that the global ecommerce market will grow to be valued at over $5.4 billion by 2025 which is an increase of over $4 billion from the figures recorded in 2015. Singapore is one of the leading countries where mobile devices have surpassed computers as the preferred point of internet access. For this reason, the use of smartphones has made it crucial for ecommerce platforms to have responsive web design designed by professional agencies in Singapore. These are the ecommerce platforms in Singapore that are perfect for selling your products.
This ecommerce platform uses the consumer to consumer business model, and it has been operational since May 2012. It has gained massive recognition for offering users a mobile platform. Carousell has a wide range of product categories where you can sell new or pre-owned items right from the smartphone application.
You can sell anything, right from books, cars, baby products, beauty products, and more. The platform is available in 15 countries, and by the time of writing, there were more than 8 million product listings. Statistics show that there is an average of 8 transactions being conducted on the app every minute.
Why You Should Consider Carousell
- You can list a product in 30 seconds or less
- There are no listing fees or hidden charges
- You can join groups where people share a common interest
- Payments are made between the buyer and the seller thus eliminating broker fees
- It is backed by major international investors
The biggest advantage is that when you register your profile in Singapore, your listings will be viewed by buyers from the country. This eliminates the hassle of shipping to and dealing with international buyers.
The platform was launched in London and has been operational since March 2000. Today, Gumtree is in 76 cities across 11 countries, and it is one of the most popular ecommerce platforms in Singapore. It offers free online classifieds, and it has recorded over a million pageviews per day.
There are at least 10,000 new product listings per day, and these numbers keep growing since they introduced their mobile app back in September 2014. The app is available for both iPhone and Android users.
Why Settle on Gumtree
Gumtree has become one of Carousell’s biggest competitors, for the following reasons
- It has a wide range of product listing categories
- Users get a personalized homepage with product recommendations based on their browsing patterns
- Direct communication between the buyer and the seller
- Free product and service listing
- Your product listings are exclusively viewed by Singaporeans
- Buyers make payment is made directly to the seller
While listing on Gumtree is free, the platform offers several marketing options to increase the visibility of your listing. Prices range between SGD 1.99 to SGD 20 and the rate is determined by the nature of your listing.
eBay is one of the original C2C ecommerce platforms in the world. Despite new platforms making headway in the ecommerce market, eBay is surprisingly popular with online shoppers in Singapore. It has over 20 years of experience in the digital space, and it is one of the best places you can sell new and pre-owned items.
While using the Singaporean version, your product listing will be visible to the residents in Singapore, and this eliminates the hassle of shipping to buyers in foreign countries. It provides a wide range of product listing categories, allowing you to sell anything on eBay. Despite being one of the oldest platforms, it eBay keeps on making changes and updating the platform to remain competitive.
Why Choose eBay Singapore
Seeing that the platform has been around for a over two decades, it is worth considering eBay as the ecommerce platform of choice. Here are reasons why you should
- Access to a large pool of buyers
- Over two decades of connecting sellers to willing buyers
- Sharable listings on social media or via email
- Sellers can purchase several items and pay for all of them at once in the shopping cart
- It has an advanced search option where users can filter their searches by location, buying format, price range, the currency of sale, number of bids, and more
- Keyword search option
Singaporeans prefer the platform for the eBay Bucks and Bill Me Later programs. eBay Bucks provides cash back for purchases made on the platform, while the Bill Me Later program is similar to in-store credit cards.
This platform was launched in Singapore in June 2015, and its aim is to provide a fast, simple, and secure ecommerce platform for both buyers and sellers. It combines payment and logistical payment providers on its platform, and for this, it has become one of the most popular platforms in Singapore.
It is part of Garena, which provides PC and mobile digital content. Shoppe has grown to offer its services to other Asian countries. The platform currently has over 26 million active product listings and over 13 million users across the region.
Why You Should Choose Shoppe
Shoppe is one of the fastest growing ecommerce platforms in Singapore, and it is preferred for its easy to use mobile app available to iPhone and Android users. Here are more reasons why you should consider the platform
- Shoppe provides sellers with Singapore’s leading logistics firms
- Ability to track order shipment using the Shoppe smartphone app
- Social media integration
- Singapore sellers are paired with Singapore buyers
- Several payment options including credit card, debit cards, or bank transfers
Shoppe’s greatest features have to be Shoppe Guarantee. This is a secure payment platform in the app, and it is meant to protect buyers from fraudulent sellers. Payment is released to the seller after the buyer confirms that they have received the item and in good order. Shoppe Guarantee also protects the seller in that the buyers must process the payment to approve the purchase.
This is a Chinese ecommerce platform owned by Alibaba with headquarters in Hangzhou, China. It is considered one of the world’s biggest ecommerce website, in regards to the number of users, and it is quite popular in Singapore. As of the time of writing, there were more than 620 million active users on the site. TaoBao has a wide variety of product listing categories, and it is known for its impressive discounts.
However, if you do not understand Mandarin, then it will be difficult navigating the platform. Despite this, TaoBao is one of the best places to begin your ecommerce venture in Singapore.
Why You Should Choose Taobao
Selling on TaoBao is very competitive, and you will need patience and be innovative in your marketing campaigns to beat the competition. However, there are still various reasons why you should consider TaoBao as your ecommerce platform of choice
- Ability to use keywords in product listings
- A large TaoBao community comprised of sellers and buyers
- TaoBao shows buyers the best offers and promotions on the listed products
- Free product listing
- It uses a secure payment system, Alipay
Unlike other ecommerce platforms on this list that shows product listing to prospective buyers in Singapore alone, TaoBao makes your product listing available to all buyers on the platform including the vast Chinese market. You will, therefore, need to have a streamlined order fulfilment system to make shipments to the countries where TaoBao offers its services.
This is a Singaporean ecommerce platform that sells groceries and other household essentials. It faces stiff competition from supermarkets and other ecommerce platforms such as Honestbee. For a seller dealing with groceries and household goods, RedMart is the perfect e-commerce platform to use.
The platform receives 200,000 visitors per month on average, and it has a wide variety of clientele ranging from homes, institutions, to restaurants. RedMart is quite competitive, and you need to have a niche product to survive the competition.
Why Go for RedMart
Other than the fact that RedMart is the ideal Singapore platform for selling groceries and other essential household goods, the platform has other reasons why you should be selling there. These reasons include
- It has a wide audience, and it attracts tens of thousands of potential customers
- It has an aesthetically pleasing website
- It offers product delivery to your buyer
RedMart has recently launched its Marketplace, and it is free to open a Marketplace store. Besides this, it is regarded as one of the fastest growing e-commerce platforms in Singapore. The e-commerce platform has extended its services to Hong Kong, and it is looking to expand into Indonesia.
This platform is one of Redmart’s biggest competitors in the Singaporean online grocery market. However, it has positioned itself as a market leader by partnering with supermarket chains from all over Singapore such as Cold Storage and NTUC Fairprice.
E-Commerce uses a business model similar to that of Uber. Here is how it works: shoppers receive an order from an Honestbee user, they make a purchase from the listed sellers and then make the delivery. If you want to start selling on the platform, you must create a product listing and give your location. This ensures that shoppers can easily find your product.
Honestbee, however, has a strict quality policy, and they do not accept everyone. You will have to show how your product fits with the ecommerce platform and that your products are in line with their quality standards.
Why Should You Consider Selling Using Honestbee?
If you are in the groceries business, then Honestbee could be the best platform for you. Here are reasons why you should be a seller on the platform
- You can define the minimum amount a buyer can spend
- High product quality standards
- Free product listing
- Reduced prices since shoppers make the purchases and deliver them to the buyer
- It is gaining in popularity in Singapore
Honestbee is only for sellers with premium and high-quality products, and they have rejected a lot of sellers. You will have to ascertain the quality of your products before you make them available on the Honestbee.
Singaporeans are a technologically advanced and driven people, and they do love their electronic gadgets. HardwareZone is the leading ecommerce platform in Singapore. It has risen to the top for the value it extends to its users leave alone the products on sale.
Users depend on HardwareZone for reviews on various household, business, and communication electronic devices to make informed buying decisions. This is the perfect place to showcase your products as well as interact with other sellers and buyers.
Why Sell Using HardwareZone
While other ecommerce platforms offer a variety of product listing spanning different business niches, HardwareZone only caters to electronics. Here are reasons why you should use the ecommerce platform.
- It is a dedicated ecommerce platform where you can sell new and used gadgets
- It offers the buyer price guides list and downloads
- Widely popular in Singapore
- You can use the available reviews to determine the appropriate price of your products
- A wide range of payment options available
The platform also shares your product listing to their Facebook page. This ensures that you can engage with buyers on neutral ground. Besides this, you can still engage other sellers on the forum.
This is another of the premier online platforms where you only need to make an ad of your products then wait for interested buyers. While most people are familiar with the universal Craigslist website, there is a version for Singapore.
The beauty of using Craigslist Singapore is that only Singaporeans will view your product listing. This takes out the hassle of arranging for shipping logistics to foreign countries.
Why Choose Craigslist to Sell Your Products in Singapore
There are several reasons why Craigslist is one of the most popular platforms that Singaporeans use to shop online. Here are the reasons
- Free product classifieds
- Payments are entirely between the buyer and the seller
- Widely used in Singapore
If you choose to selling your products on Craigslist be sure to work out the mechanisms that will ensure that you get paid. With that said, buyers can give a bad review if you deliver substandard products. Other than this, you do not have to contend with expensive broker fees as the buyer makes payments directly to you.
This is a local classifieds website that has made a name for itself for providing a buying and selling platform. A majority of Singaporeans proudly endorse ST Classifieds. You can sell anything on ST Classifieds right from wedding gowns, cars, electronics, home furniture, and so much more and listings are free. They have upgraded their user experience by launching a mobile app that is available to iPhone and Android users.
Why Should You Consider ST Classifieds?
Other than providing a great user experience to both buyers and sellers, you should consider ST Classified as your ultimate ecommerce platform. Here are the reasons why
- You can post ads on the platform without creating an account
- Post your classified ads for free
- Upload as many as 10 product images free of charge
- The website is user-friendly and easy to navigate
- An extensive library of images in case you do not have pictures of your product
ST Classifieds can help you increase your product visibility by offering ad promotion services. There are different types of ad promotions each with a different fee. The rates range from SGD 1.55 to SGD 4.50 for three days or SGD 3 to SGD 9 for seven days.
Singapore is a major business hub attracting expatriates from all over the globe, and this presents an excellent business opportunity. ExpatLiving is an ecommerce platform that helps expats find all the things they need right from residential homes, furniture, household items, office space, and so much more. This presents a unique opportunity to sell your products and services.
When you post your products and services for sale, you get a unique opportunity to be featured on the platform’s homepage, as well as on their Facebook and Instagram.
Reasons to Start Selling on ExpatLiving
The most popular reasons for selling on ExpatLiving include
- It is the most preferred expat site in Singapore
- Product listing is shared on their Facebook and Instagram profiles
- They have magazines where you can increase the visibility of your listings
- Connect with persons wishing to relocate to Singapore
Statistics show that 18% of the platform viewers are in foreign countries. This means that you can connect with prospective customers before they jet into the country. Besides this, they also offer local advertising.
How to Pick the Best Ecommerce Platform in Singapore
With the above platforms, you can start earning a passive income as an online vendor. However, the biggest challenge is in identifying the best platform to use. In this section, we offer you 3 actionable tips on how to pick the best platform.
Most platforms offer free product listings but it will hardly do anything to get you the visibility you deserve. However, with the increased number of online vendors in Singapore, you need to go beyond free product listings. The best way is to use the sponsored ad features. The platforms have different rates for promoting your ads, and that is why you need to have a marketing budget.
Ease of Use
The success of your online vending highly depends on how easy it is to navigate and use the site. This not only applies to you, but also for the prospective buyers. Some platforms are difficult to navigate, and before you get around to using it, you will be out of time to keep up with the buying trends, for example during the holiday season.
There will come a time when you will need customer support. This includes when you need to change the terms or mode of payment, editing product listings, and other aspect of your store. Most of the above platforms have tutorials on, how to set up the system diagnostics and how to sell. Other than this, you need a platform that offers live chats or email correspondence for the times when you need prompt and customized customer support.
Product Marketing Assistance
Posting your product listing is only one side of the coin. You will need to do constant marketing to increase the visibility of your products. However, digital marketing is not easy especially for first-time online vendors. Even if you are a seasoned online vendor, you are better placed to use a platform that will help you with digital marketing.
Bonus Ecommerce Site: Shopify
In less than a decade, Shopify has gained a worldwide audience thanks to its easy to use the platform. It is especially popular with smartphone users thanks to its intuitive smartphone app available to both iPhone and Android users. It is fast, reliable and responsive. Besides this, they have a free version that is available for 14 days. Check out their website for more information.
The Top Ecommerce Website Development Companies in Singapore
MediaOne is a leading provider of digital marketing and SEO services. It provides ethical e-commerce website design solutions for all businesses. It’s the only ISO Certified agency with more than ten years in the industry.
The firm works with savvy website design experts, and it scores over 80% success according to client testimonials.
Address: 4B Craig Road | Singapore 089664, Chinatown Complex
Phone: +65 6789 9852
Digital M Pte Ltd hasn’t been in the website design arena for long, but it’s one of the reputable e-commerce website design outfits in Singapore. It has deep-rooted expertise in the creation of responsive websites and has a client base of top organisations and SMEs.
Address: 2 Venture Dr, #13-06 Vision Exchange Building, Singapore 608526
Phone: 6702 1709
The Digital Cube
The Digital Cube is a seasoned e-commerce website design company specialising in website design, maintenance, and site upgrades. The firm also provides SEO, SEM, and e-mail marketing services. Digital Cube has an impressive portfolio, and it offers affordable services.
Address: 50 Raffles Place
Singapore Land Tower, Level 37, 048623 Singapore
Phone: +65 6829 7114
Elves Lab has been providing small and established Singaporean businesses with quality web design services. The firm emphasizes the creation of responsive websites and web app development service provision. It caters to clients in different verticals, including the food, education, and corporate sectors.
Address: 67 Ubi Cres, Singapore 408560
Phone: +65 6844 3520
Since its inception in2010, Aiden Creative has grown to become a formidable force in the website creation sector.
They are known for their adeptness in the mobile website design field. The company offers responsive websites that work seamlessly on iOS or Android platforms.
Address: 229 Mountbatten Rd, Singapore 398007
Phone: +65 6364 8846
Wishbone Digital Group
Wishbone Digital Group is one of the pioneering website design firms in Singapore. It’s one of the most affordable service providers in digital marketing, web design, and user experience fields.
The firm has over 17 years of experience, and it boasts of a pool of top-notch e-commerce website design exports. The company services big corporations, government departments, as well as SMEs.
Address: 60 Paya Lebar Road, #07-15 Paya Lebar Square, Singapore 409051
Phone: +65 6297 4404
Operating as a boutique agency, Novage offers a variety of marketing services web design and consultation. It specialises in the design of responsive e-commerce websites and mobile app development.
It’s a leading light in the provision of optimized websites. It employs savvy designers with deep knowledge of adaptive design and intuitive user interfaces.
Address: The Commerce @ Irving 1 Irving Place,
#09-01 Singapore 3695
Phone: +65 67 444 064
Krome has been providing website design services to Singaporean businesses for the last 11 years. It has clients ranging from multinationals to local companies. The firm has a team of knowledgeable design experts with customized and responsive website design.
Address: 2 Kallang Pudding Rd, 09-10, Mactech Building, Singapore 349307
Phone: +65 6749 9805
Since 2007, 24K Designs has been at the forefront of offering digital marketing, print, and web design services. The firm provides a menu of proprietary and open-source website design services including, CMS and corporate designs.
It has pioneered the provision of custom web apps, SEO, digital marketing, and e-commerce site services. The firm caters to a client base spanning the education, hospitality, and technology industries.
Address: 61 Upper Paya Lebar Rd, #05-02 Tat Wan Building, Singapore 534816
Tat Wan Building #05-02,
Tel: +65 6844 0132
Ignitive is a Singaporean web design agency. It boasts a team of prolific e-commerce website designers and content creators. The firm has mastered the art of transforming new and existing websites to assist organisations in meeting their goals.
It caters to all aspects of online businesses, including SEO, content curation, and responsive web design. With over20 years in operation, Ignitive has the capacity to design and promote e-commerce websites the way you want it.
Address: 21 Woodlands Close #07-30, Singapore
Lemonade has been offering website design services to small and big businesses in Singapore. It provides web design and web marketing services to small, enterprise, and e-commerce start-ups.
Lemonade is well versed with website Performance optimization, maintenance, and 24-hour support. The firm has clients spread across the education, real estate, and hospitality industries.
Address: 31 Woodlands Cl, #04-02, Singapore 737855
Phone: +65 3158 3831
MediaTropy operates as an independent digital media company. It helps Singaporean businesses to increase visibility with suave websites. It offers web-based counsel strategic planning and customised content creation services.
Mediatropy offers website design solutions that are tailored to boost client engagement while driving up revenue. It specialises in the luxury and hospitality industries.
Address: 9 Purvis Street #02-03 Singapore 188588
Phone: +65 3152 0634
Voilaah is regarded as a user-centric website design company. The firm has been helping Singaporean businesses to adapt and leverage responsive website designs since 2012.
It’s a highly preferred entity by government agencies, multinationals and SMEs. The firm’s design prowess is backed by a team of experienced web designers and developers.
Address: 29B Mosque Street, Singapore 059507, Level 3.
Phone: +65 6717 9535
Athena Media Singapore
Athena Media has been assisting businesses to find footing in the digital marketing world. It provides e-commerce website designs that helps brands to command attention and appeal.
The firm has built strategic relationships with clients drawn from different verticals. It helps businesses to widen their online presence through responsive website designs. It’s one of the most acclaimed firms in the Singaporean digital marketing and e-commerce web design front.
Address: 52 Telok Blangah Rd, #04-01, Singapore 098829
Phone: +65 8866 3438
Notion Age has been in business since 2001. It has managed to bag an impressive client base, including multinationals across the ASEAN region.
The firm boasts extensive expertise in the responsive web design arena and offers top-notch SEO, SEM Content Management System, and website redesign services, among others. Notion Age has been nominated in the list of top 10 on the topseos.com list.
Address:1 Kallang Junction, Vanguard Campus Level 6
Phone: +65 6438 8303
Awebstar website design capabilities are highly regarded in Singapore. The firm is famed for its innovative e-commerce website designs and strategies. It’s a highly ranked Singaporean website design entity.
The company is known for its creativity with mobile websites and site architecture. The firm guarantees multiple facing websites that boost engagement and sales. It offers creative designs, customised site creation SEO, and 24-hour customer support services.
Address: 03 Raffles Place, #08-01B Bharat Building, Singapore 048617.
Above1 Web Design Agency
Above1 is a technologically adept web design company offering a variety of design and development services. THE FIRM IS renowned for providing SEO corporate web design, e-commerce website services, social media app development, web development, and provision of CMS platform services. The firm also offers search engine marketing and website maintenance services.
Address: 1A Kaki Bukit Rd 3, East Point Terrace, Singapore 417821
Phone: +65 6634 6276
Construct Digital is an award-winning web design and digital marketing company in Singapore. The firm leverages three aspects, including technology platforms, data, digital marketing, and strategy in its operations.
It boasts of clients in the B2B and B2C markets in and out of the country. The firm has bagged awards in the digital marketing, PR, and web design sectors.
Address: 114 Lavender Street, #11-85 CT Hub2
Phone: +65 6438 4886
MediaPplus provides cost-effective website design services for Singaporean businesses. The firm’s expertise guarantees clients high performing and converting e-commerce websites.
The firm employs a batch of creative designers with unmatched CMS expertise. It offers web design, development, hosting SEO and internet marketing
Address: 10 Kaki Bukit Ave 4, #05-65 Premier @ Kaki Bukit, Singapore 415874
Phone: +65 6816 3168
Verz Design is an accomplished e-commerce website design company. The firm incorporates Practical content strategies, remarkable designs, and proven traffic in the process of building websites.
It employs dedicated website designers who blend content, design, and marketing to give clients an excellent outcome. Verz has been operational since 2009 and has helped hundreds of small and established businesses with creative web design and development solutions.
Address: Chinatown Complex: 40B Tras St, Singapore 078979
56 Kallang Pudding Road, Singapore 349328
Phone: +65 6841 1680
5 Best E-Commerce Website Design Considerations
When designing an e-commerce website, some factors come into play. Some sites are dependent on the type of industry niche, company culture, or the type of products being offered. However, there are some best practices you need to remember when designing an e-commerce site for your Singaporean business.
- Quality Graphics and Big Images
Customers want to have an idea of the products they’re ordering online. They want to see your products before they can buy them. Eccomerce transactions are done virtually, and you need to provide pictures of the products you’re offering.
Always have photos from all possible angles and consider high definition graphics. Your photos should be zoomable, and your site should accommodate as many images as possible without affecting page load time.
2. Make It Easy to Share
Your e-commerce site needs to have a social share button. Happy customers will tell others about your online business making it imperative to have share buttons that they can use. With the sharing buttons in place, your business will enjoy free advertising.
3. Include Detailed Product Descriptions
A product description determines whether a customer will buy or not. As a business owner, you don’t have to write the descriptions. Consider concise and informative narratives that tell a buyer what your product is all about.
Actionable descriptions should be placed next to the call to action section, and you can add detailed descriptions further down the page. You can employ a “read more” link that directs a customer to a detailed product information section.
4. Simplify Checkout
The checkout process should be short and easy. You can add a single page that enables customers to review their cart, provide billing and shipping info quickly. Avoid a longer checkout funnel that requires shoppers to enter information on separate pages. It could be the reason why your site experiences high cart abandonment rates.
5. Provide a Sales Funnel
The sales funnel is a crucial consideration for e-commerce sites. Funnels come with a homepage, search result, product pages, and checkout elements.
The funnels should guide a buyer throughout the buyer’s journey, and it should encourage them to make a sale. If you have single product short click through pages instead of one long page that could bore and deter the visitor from making the ultimate decision.
Contact Media One for all your e-commerce website design needs today.
10 Must-haves for an Ecommerce Site
Why do some e-commerce retailers dominate the market despite doing so little?
Everything points to their websites.
Every single one of the features on their websites – product pages, social media buttons, and customer reviews – have been purposefully created to enhance the online experience of the people that shop with them.
Buyers flock to them because they enjoy shopping on their website.
No need to overthink about the whole scenario, here are ten must-haves or key ingredients of setting up a successful e-commerce website.
Online users don’t like it when you try to complicate the simple stuff. If your website isn’t intuitive enough for them to figure it out on their own, you can be sure they’ll immediately hit the exit button and hop straight to one of your competitors’ websites.
As you read this, keep in mind that simplicity doesn’t have to come at the expense of elegance.
Studies show that about 76% of customers think the most important characteristic of a good e-commerce website is ease-of-use.
Focus on helping your users find what they came to find. The easier it is for them to find the item they came to buy, the more they’ll want to shop with you again and again.
Have product categories and easy filters that shoppers will be using to narrow their selections. Make sure there’s room for price comparison and an easy checkout process.
Your website should give you a competitive edge, not make things harder for you.
It’s not debatable – you need a mobile-friendly version of your website or watch the website suffer for it.
More than half of your online traffic will be from mobile. You need a responsive website that intuitively adapts to whatever devices shoppers are using to access your website to capitalise on this traffic.
Learn from Walmart. After optimising their website for mobile, they were able to increase their traffic by 98%.
After setting up your e-commerce website and everything else, the next thing you want to invest in is good photography.
Get a professional to take your photos — the photos need to be perfectly lit and shot from different angles.
Customers want to see clear images of your products. They want to zoom in and feel your products before they can determine if they’re worth spending their hard-earned cash on.
And it just doesn’t end with quality photos. There’s the technical aspect of it too. One, you have to compress the photos without pixelating them.
Whatever trick you use, make sure the pictures aren’t taking too long to load—a failure which, Adobe estimates that about 39% of your potential customers will be dropping off.
In another study, conducted by Vanity Planet, it was found that adding Instagram photos to your product pages could also increase your number of checkouts by about 24%.
It’s natural for shoppers to read reviews before they can proceed to buy anything online.
As a marketer, the biggest hurdle you have in your quest to convert your site visitors into buying customers is getting them to trust you. Customers want to be sure that you’re everything you claim to be or that you’re not just setting them up for disappointment.
And the best way to find out about all this is by hearing it from your past clients. What was their experience like?
Negative reviews aren’t exactly bad. Having a long list of positive reviews with nothing negative somewhere in between the lines paints you as a faker.
Shoppers also understand human psychology. They can tell what’s genuine and what’s not. They also understand that not everyone will be impressed by your products or services, no matter how good they are.
Customers want to be offered something to join your tribe or email list. You need a lead magnet to lure them into submitting their contact details.
These offers can also come in the form of special deals. The more you offer them something, the more they’re likely to go through with a purchase.
Have a unique webpage where you’ll be listing all your offers. In addition to increasing product sales, this page is also good for SEO.
A Wish List
Online shoppers love wish lists. Have an option where shoppers can visit your site just to shop around, save the items they like, and even share the list around.
You’re losing a lot of revenue by no including a wish list on your website. Not every interested buyer than lands on your website has ready cash.
Have an option where these buyers can bookmark the item and save it for the future. It’s even better when they’re able to share this list on social media and other platforms.
You just don’t know who else might also be interested in your products.
Your e-commerce store doesn’t necessarily need to be tied down to a physical store. It’s entirely possible to operate an e-commerce site with no physical, brick and mortar store to supplement it.
But in the event that you also have a physical store, it helps to remind your customers that they can visit your physical store to buy the item directly.
Some customers are after instant gratification. They don’t have the patience to wait as you work on delivering the items to them.
Your customers and prospects want to establish an emotional bond with you before they can go ahead and trust you with their money.
Social media offers you a chance to interact with your target audience and establish a connection that will see to it that they warm up to your products and services.
Figure out how to link your e-commerce website with your social media page and user-generated content.
Customers hate it when you try to shove sales-y messages down their throats. They want you to connect with them socially and make them part of your brand instead of treating them as outsiders.
Ecommerce websites are the prime targets of cybercriminals nowadays. Once they get hold of your website, that means they can access the credit card details of your customers, and which they can use to fleece them.
As an online seller, it’s your job to ensure that your customers are protected. Your customers trust you with their details and credit card information; the least you can do is take necessary precautions to ensure that nothing falls into the wrong hand.
Here are the security features to install on your website:
- SSL Certificate: An SSL certificate is meant to secure the connectivity between your customers and your website. Think of them as an added security layer that prevents their connectivity from getting intercepted while in transit.
- Two-factor authentication: Two-factor authentication adds an extra layer of security whenever a user is trying to log into your website by requiring them to enter a system-generated code sent to them via text or email.
- Install a Firewall: Your e-commerce website needs a firewall to protect it from malicious codes.
Well-presented “Contact Us” Feature
Customers want to trust you, and it’s your job to make it easy for them.
And it starts by making it easy for them to contact you.
Have multiple ways for which you can be contacted – phone, an online contact form, a live chat, email, and a physical address.
Be sure also to include a link to your social media profile, as well as Google maps for directions.
How to Perform a Keyword Search for an Ecommerce Website
The foundation of every SEO strategy lies with the quality of keyword research. It’s through keyword research that they get to learn about the type of content to optimise their sites for.
So how do you conduct a keyword search for an e-commerce website in Singapore?
There are two angles you can take when it comes to this:
- The first one is from the point of someone who is doing everything on their own, from scratch.
- The second one is by keeping your eyes on your competitors and everything they’re doing. You want to find out which keywords they’re optimising their sites for, and if you have any chance of doing a better optimisation job than them.
However, you have to keep in mind that not all keywords are the same. Before you get started with anything else, be sure to go through your list of keywords and make sure they’re all good enough.
Here are a few things to take into consideration while evaluating the quality of your keywords.
How popular are the keywords you chose? How many users are querying it into search engines?
You have so many tool options for this, but top among them is the paid keyword research tool, Ahref.
A simple Google search should also reveal a long list of the tools that you can use for this. Use whatever tool that holds your boat from sinking.
A higher number of exact match search volume shows the keyword in question is very popular among users. A high search volume could also mean competition is stiff on that particular keyword.
Be sure to strike a perfect balance between search volume and ranking difficulty, and you’ll be good to go.
The rule of thumb is to go with a list of keywords with at least 20 searches per month.
Ranking difficulty clues you on the level of competition on that particular keyword. What are your chances of ranking on that particular keyword?
A high-rank difficulty means you’ll have a hard time competing for that particular keyword.
Ahref has a tool that it uses to determine how hard it is for you to rank for a particular keyword. They call it Domain Rating.
As a new e-commerce website, you’re better off optimising your website for keywords with lower domain ratings. The more a keyword approaches 100, the more you want to go slow on it by directing the bulk of your effort to keywords with lower-ranking difficulty.
Relevant keywords should be among the keywords you start with while optimising your site.
It’s to be however noted that there’s no correlation between high search volume and keyword relevance. A keyword could still enjoy thousands of searches, but only afford to generate a handful of conversions.
Search relevance works to ensure that you’re targeting the right group of people and that many of the visitors you attract are more likely to buy at the end of it all.
Which Ecommerce Pages Should You Optimise?
You can start by optimising your homepage and product page. But these aren’t the only pages to optimise.
You want to make sure that you’re also optimising your blog page, category page, and the product images you use.
Make sure your homepage and product pages are optimised for high priority keywords.
Determine Your Current Rank
Before you embark on any keyword research and SEO strategy, you need to evaluate your current position and set a benchmark.
This will guide your marketing effort, and whether you should be focusing on updating your old posts or publishing new content.
Benchmark Your Success
With every keyword that you optimise your site for, you have to incorporate some keyword tracking tool to mark your current position or status.
Ahrefs is still the right tool to use for this. They have a rank tracker feature that you may find useful.
Another option would be to connect your website to Google search console. Just go through their performance report, and you’ll be provided with a summarised list of all the keywords that you’re currently ranking for and their average search engine positions.
Remember to add your own list of keywords on top of those provided in the report.
By regularly digging through the report, you should be able to tell which one of your content is dropping and make the necessary adjustment to it.
Dropping are a warning sign that you need to update your content. So, while you’re working on populating your site with new content, you want to make sure that you’re also keeping a watchful eye on your current content performance.
Find Out How Your Competitors are Doing
After determining your current position, the next thing you want to do is compare everything with your competitors’ results.
You’re doing all this to determine the amount of work that you have to put in to outrank them.
There’s so much you’re losing by not being number in the SERPs. The chances are high that you’re losing a good chunk of potential sales directly to your competitors.
Here’s a list of things to look out for in your competitors while spying on them:
- A list of keywords that they appear to have invested a great deal of their time optimising their site for.
- The page authority needed to level up their ranking.
- The overall domain name authority of their website
This is a measure of power that focuses on the number of high-quality backlinks a website has managed to attract over time.
- The source of their backlinks. This will provide you with a list of websites to consider pitching to for backlinks.
The best tool for spying on your competitors is SEMRUSH keyword research tool (LINK; https://www.semrush.com/features/organic-research/). There’s a whole lot you can dig out on your competitors with this tool.
SEMrush can also be used to spy on your own website, but SEO experts just prefer using it to spy on their competitors’ websites.
Using the tool is a no-brainer. Just enter a competitor’s website, and you’ll be provided with a long list of information on everything you want to know about them, including their search volume, paid search volume, referring domains, number of backlinks, IP address, traffic by geographical channels, IP addresses, and so on.
SEMRush will also provide you with phrase match keywords and a list of related keywords that you can optimise your site for. You’ll also be provided with a list of websites that are similar to yours, just in case you didn’t know who your competitors were.
Ecommerce Logistics and Fulfilment
As the ecommerce landscape continues to grow, the logistics and fulfilment sectors have no option but to keep up with the pace. On top of doorstep deliveries, other services are popping up, and which are making online shopping even more convenient to customers.
Doorstep deliveries services such as SingPost are the most common, with last-mile delivery companies starting to pick up.
Online sellers also have services such as Lalamove and NinjaVan, which provide on-demand van deliveries with the help of a huge network of drivers.
Collection points deliveries are also becoming a commonplace in the country, with companies providing locker boxes that shoppers can use to collect their items at convenient spots, doled out all across the country.
With this option, buyers don’t have to wait for the delivery person back at home. Instead, they’ll be informed when a delivery has been made so they can collect their item using a one-time password from a nearby locker.
Companies which Offer Collection Point Deliveries
- Parcel Santa: This company provides lockers at condominiums. Shoppers are notified once their item has been delivered and send an OTP that they can use to collect it.
- PostStations: The company has lockers that are strategically located all around the country.
- Park N Parcel: This company drops an item at your neighbours’ house, thus allowing you to pick it at your own convenience.
- NinjaVan has so many collection points that shoppers can take advantage of, and which covers almost all parts of the country. They also have retail partners where they drop items, thus allowing shoppers to pick them from there at their own convenience.
- Locker Alliance was created by SingPost to increase the number of collection point they have at Punggol area.
For sellers that are looking for a warehouse or fulfilment services in the country, here’s a list of companies offering the service:
Ecommerce in Singapore has risen from being the forte of huge corporations such as Amazon, and now anyone can be part of the largest growing industry in Singapore and the world. The trick is to identify the platform that not only works for you, but that which attracts many buyers, such as the ones listed above.
The e-commerce industry in Singapore is headed in the right direction and will only get better with time thanks to the grants and support the government offers to SMEs. Be sure to monitor the trends and continue to apply the best online marketing strategies to continue generating sales and reigning supreme in this lucrative industry.
With the right digital marketing campaigns, you can convert the viewers into loyal paying customers. You can also make your product listings on several platforms to increase your visibility.
Our review of top e-commerce websites in Singapore has covered almost all aspects of life, whether beauty, health, books, home, and lifestyle. From our review, it is clear to see that e-commerce is very profitable in Singapore.
With a stable economy, technological savvy population, high penetration of Smartphone’s, good internet connectivity and strategic positioning right in the middle of other developing economies, Singapore will surely continue to take the frontline when it comes to e-commerce.
Get in touch with us for the best digital marketing services in Singapore.