If you own a Singapore business and run your own business website, it’s very important that you take the time to register a domain. This is particularly the case for people who are working on their personal brand. You need a domain that instantly identifies you–whether it’s a .com.sg or a .sg.
Why You Need a Domain Name
One of the best things about owning a domain name is that it gives you stability. If you ever decide to move to a new web host, you will always be able to take your name with you. What this means is that your loyal followers will never question where you are. You won’t have to inform them about these changes. In fact, as far as they are concerned, your website is still at the exact same location.
Not only does it give you a sense of stability, but having your own domain name will also make your business more credible. You’ll find that there are very few people who will be willing to do business with you if you don’t have a domain name. And that’s because there is no branding involved. Domains help you to describe what your business is all about. It gives people something to remember and easily recognise. It also gives your sponsors something to respect about your brand.
What to Keep In Mind When Registering
If you want to secure your own domain name, then you’re going to have to register the name with ICANN, a domain name registrar. This requires your paying a registration fee. It will give you rights to the name for an entire year. After this, you’ll be expected to renew the name annually. In some instances, you’ll be able to register your name for free, depending on the web host.
It’s a good idea to register your name directly with the domain name registrar instead of through your web host. This helps you to avoid the possibility of your web hosts registering the name under themselves which would entitle them to rights. Also, the web host could possibly charge you huge fees for the rights to the name later on.
Keep in mind that domain names tend to disappear pretty quickly. In fact, many people claim that all of the best domain names have already been taken. This is very true when it comes to names that are descriptive of certain products and services. That’s why it’s important that you choose the one you need as soon as possible and avoid future frustration.
How to Register Your SG Domain Name
Step 1: Figure Out Which Extension Will Be Best for Your Business. While your business should ultimately be able to speak for itself, the extension you choose for your domain name could still have some effect on your brand. So you need to take the time to think about which will better fit your objectives and goals: .Com.sg or .sg.
Both .com.sg and .sg are good for search engine optimisation in that they help to localise your business and you are more likely to cater to the Singapore audience. However, each has its own advantages. For instance, .sg is short and this makes it easier for your visitors to type and remember. It’s also good for branding if you’re selling products that are unique to Singapore. When it comes to .com.sg, this extension can help to inspire more trust because your business has to be legally registered in Singapore in order to secure this extension.
Step 2: Create a List of Domain Names. If you want to register a .com.sg or .sg, you need to start by coming up with a list of names. It’s very likely that your first choice will be taken, so having a list will make the process much smoother. Most registrars will require that you either have a PayPal account or a credit card to purchase the domain.
Step 3: Locate Your Web Host’s Primary and Secondary Nameservers. After you purchase your domain, you need to point it your website. So if you have a web host, locate their primary and secondary nameservers and then save this information somewhere. This can usually be on their FAQs, under categories like “DNS,” “domain name,” or “domain name transfer.” If you’re unable to find them, you can always email the host.
Step 4: Park Your Domain. If you have purchased a domain name but don’t currently have a web host, you can allow the registrar to temporarily park it. This is a great way to quickly secure the domain name that you’re interested in even if your website is not set up.
Most registrars will park your domain name by default. So it won’t usually require any additional steps. Some even offer free email addresses even though the domain is parked.
Choosing the Best Domain Name Registrar
Now that you understand the importance of having your own domain name as well as how you can go about registering it, you need to consider which registrar you would like to use. Luckily, there are several to choose from such as Exabytes Network (Singapore) Pte Ltd, Adicio Pte Ltd, Crazy Domains FZ-LLC, and CSC Corporate Domains Inc. However, just as is the case with your extension, each offers its benefits. When choosing a domain name registrar, there are four main things that you should be on the lookout for. See below for the full list.
First, you should consider security. Unfortunately, domain theft is a common practice. There are some people who will attempt to hack into your registrar account or perhaps your email address in attempts to hijack your domain names and then transfer them over to other registrars. By the time you realise this, it may be too late to get the domain name back which means a possibly expensive lawsuit.
So try to look for a company that has a reputation for how secure it is. Do they have a two-factor authentication? Consider the pricing. It’s a good idea to pay attention to how much the domain name costs as well as how much you will be expected to pay for the renewal. If you have a lot of domains, then this could add up. Luckily, most domain names cost under $10.
Take their customer support into account. Most business owners don’t really think about customer support, that is, until they need it. There are times in which you may need to submit an urgent ticket. And in these times great support is crucial. It can sometimes be challenging to determine the quality of customer support, but you can always send them a quick email before you make a purchase to find out how quickly and professionally they respond.
Last but not least, you should think about how intuitive the system is. Will you be able to easily manage the account without having to go through a steep learning curve? Sure, support can be helpful, but you don’t want to spend all of your time relying on their assistance. So do a little research to find out what their interface looks like. Try looking up a few Youtube tutorial videos to get an idea.
What Should You Consider When Choosing A SG Domain Name
Choosing a domain name is a momentous decision, but its effects are enough to either make or break your business. There’s so much to consider, failure of which you’ll be having a tough time propelling your business to where you want it to be.
For starters, the domain name you choose will be affecting your SEO effort. But its effects stretches far beyond that. You want your prospects to recognize your business, brand and – just by looking at your domain name – be able to tell what your website is all about.
In other words, the domain name you decide to go with by the end of the day should clue in your site’s visitors about the kind of products or services you’re offering. More interestingly, if the domain name sticks out in the search engine result pages that show up, the more people will be enticed to click through your link and check out your site.
That explains why spam sites settle for domain names that contain target keywords. In addition to increasing your chances of getting ranked a notch higher in the SERPs, such domain names are reported to have much better click-through rates, which goes to ensure the bulk of those who see your links in the SERPs check out your site and what it is that you’re offering.
So to keep it brief, the domain name you choose will have a direct impact on your SEO effort. Which is to say, choosing the right domain name makes it easy for you to target the right audience, in addition to accelerating your search engine placement.
There’s however more to it than coming up with different ways to integrate targeted keywords in the domain name you decide to go with:
So what makes a good domain?
Simple – read on to find out.
The domain name you choose must be short and easy to remember and pronounce. Visitor must be able to visit your site upon hearing the domain name for the first time.
By brandable we mean the domain must be easy to remember and associate it with your line of business.
Look for ways to make the brand easy to both pronounce and spell. It’s also crucial to make sure the domain is easy to think about, and one way to go about it is by associating it with something your prospects can easily relate with.
Whatever you decide on, steer clear of using numbers, hyphens or any other non-standard character in the domain name you choose. Meaning, you’re only limited to using letters in the domain, unless otherwise.
And since search engines have been working on usability and accessibility as two of its key ranking elements, it’s crucial that you make the domain easier for humans to read – and by doing this, search engines will also have an easy time picking it up and indexing it appropriately for a favorable ranking in the result pages.
Find a way to include targeted keywords in your domain name while still keeping it unique, brand friendly and catchy. However, try to steer clear of any domain name that’s excessively keyword rich.
Speaking of which, a word or two of keywords is enough to set you on the right path – otherwise anything longer than that is bound to do your business more harm than good. Here’s an example: best-web-developer-in-singapore.com, is keyword targeted. The problem is that it’s excessively keyword rich which makes it cheesy and somewhat difficult to brand.
But if you could shorten it to something like bwdeveloper.com, then the domain name will be making lots of logical sense, which makes it easy for you to brand.
By including a keyword into the domain name you choose, what you’ll be doing is making the domain easy for search engines to rank and figure out what your site is all about.
Keep in mind that lots of the sites that take this approach fall in the spam category. That’s because people used to take advantage of them without investing a whit on the quality of content they produced. So search engines decided to deprioritize such domain names.
But that’s NOT to say they still don’t carry any weight. What it means is that your site will be under close scrutiny should you decide to go ahead and take this approach. Consequently, you’ll have no option but to invest on the quality of the posts you publish to avoid being ranked as a spam site.
Domain Name Extension
Not all domain name extensions are the same. So it’s advisable to settle for a Generic Top level domain name such as .com, .org, or .net.
These gTLDs won’t be targeting a specific country, but using a common extension will automatically make it easier for your prospects to trace your website.
You also have the option to use a gTLD that target a specific country if you’re more interested in your local SEO, but it’s always wise to go with a .com extension as it’s the first extension online users will always be trying to search your website with.
Steer Clear of Hyphenated Keywords
You might be tempted to use a hyphen in separating a domain name with two words, but that is only bound to create more confusion. Plus using hyphenated domain names strongly correlates with a spammy behavior, in addition to making the domain name harder to both read and memorize.
If you really want to use a hyphen, then you might want to limit the number of the hyphens you use to only one. However you’re so much better off NOT using any at all.
Optimized but NOT Spammy
The domain you choose shouldn’t be keyword heavy. But that’s NOT to say you shouldn’t make an effort to optimize it.
For instance, if you’re running a Singapore-based business, then there’s no harm in including the name Singapore in the domain name you pick. It’s however important to be cautious enough so as to avoid coming off as spammy while at it.
It can be something simple such as singaporevibes.com, which is so much better than a keyword laden domain name such as singapore-city-guide-and-tours.com.
Make sure the optimized domain name comes naturally and doesn’t in any way appear forced. Speaking of which, it’s possible to achieve this with some little bit of creativity on your part.
How easy is it for your site’s visitor to pronounce you domain name? Well, if your listeners can’t spell out the domain name after you pronounce it, then you’re better off trying out a different domain name.
In other words, those who hear you pronounce your domain name should be able to search for it online without probing you further on it.
By processing fluency we mean the domain name must be made up of words that people pronounce in their own minds. This makes it easy for them to both spell it out and remember when they finally decide to check you out.
So other factors held constant, then you might want to go with a domain name that no one has problem pronouncing it right.
Domain Name Length – the shorter the better
Short domain names are easy to remember and memorize. They’re also easy to spell, in addition to just looking right.
So given the option to choose a domain name from a list of similar domain names, always settle for the shorter one. By this we mean, you should avoid any domain name that’s more than 15 characters long — and the shorter the domain name is, the easier it will be for you to market it online.
By intuitive, what is meant is that the domain name you choose should clue your site’s visitors about what it is that you do.
The last thing you want is people trying to figure out what your business is all about when they see your domain name. Which is to say, there should be room to connect the dots and gather some clues about the line of business you’re involved with by just glancing over your domain name.
Using numbers in the domain name you choose isn’t a good idea, for a number of reasons. The core one being, when you pronounce it, your prospects won’t know whether to spell it in numerals or letters.
This often leads to confusion, and may force some of your prospects to give up on the search and even consider checking out someone else.
Again, numbers are often associated with spammy sites that resort to numbers as a desperate attempt to stick out. Meaning there’s a strong possibility that some of your prospects may have a hard time trusting you to even consider checking you out.
Subdirectories or subfolders vs. Subdomains
From a ranking perspective, Google made it clear that it treats the content in subdirectories and subdomains equally. But for some reasons, webmasters are advised to consider placing link-worthy content such as the blog section in subdirectories rather than subdomains.
For instance, if your blog is abcdefg.com, if you want to add a section, it’s recommended that you add it as a subfolder instead. So Instead of having a blog section with the blog.abcdefg.com url, you’re so much better having the blog’s url as abcdefg.com/blog.
No need to sweat over the age of the domain name you choose
Search engines don’t consider the age of the domain name you choose as one of their ranking elements. Whether the domain name was registered a week ago or close to 10 years ago, search engines will still index them the same – with other factors held constant.
No search engine has ever come forth to explicitly state that they consider how long your domain name has been registered as an important factor in determining your SEO score.
In fact, any web development company that try to sell this idea should be approached with caution, as they could be lying about so many other things or are completely clueless as to what they’re talking about.
You’re however advised to renew your domain name right on time, or as early as it’s affordably possible to save yourself the trouble of your domain name expiring.
This is where the confusion creeps in though:
While search engines don’t really care about how long the domain name you’re using has been registered – to a varying degree, they do care about how long it’s been since your site was first crawled or since their spiders recorded your first inbound link.
Moving a Domain Name
Moving a domain name from one registrar to another is a snap. But there are several vital factors to be taken into consideration while at it to avoid causing some detrimental effects to the overall well-being of your site.
First, you have to make sure you’ve correctly set up all the redirects, on a page to page basis, making sure that all the sub folders links and deep content pages are redirecting to their corresponding subfolders like they’re supposed to.
It’s therefore crucial that you avoid redirecting the page links to the domain of another homepage, failure of which your search engine performance will always live to suffer.
With every domain name you come up with, go ahead and check its availability online to find out if somebody else is using it. Just enter the domain name on whois.com and find out if it’s still available.
Whatever you decide on, don’t settle for the same domain name but with a different TLD. Ideally, you’re better off with a domain name that’s utterly unique.
You may be offered a list of the domain’s variations. Don’t settle for any of them either as they do NOT offer the unique value.
Once you get a domain name that tickles your fancy, go ahead and buy it. If possible, try to buy it with as many TLDs as it’s affordable to you. That will prevent other people from getting hold of them. Plus you can always redirect as many domain names as possible to your site.
You have the option to buy the domain name from anywhere else. But it’s always recommended to get it from the same company that’s providing you with hosting.
Singapore Domain Name Registrars
Corporation Service Company (Singapore) Pte Ltd (formerly known as IP Mirror Pte Ltd)
Singnet Pte Ltd
- Website: info.singtel.com
- Tel: +65 6221 1606 or 1800 472 2580
- Email: firstname.lastname@example.org
Exabytes Network (Singapore) Pte Ltd
Adicio Pte Ltd
Crazy Domains FZ-LLC
Cybersite Services Pte Ltd
- Website: www.cybersite.com.sg
- Tel: +65 6727-2276
- Email: email@example.com
Top3 Media Pte Ltd
- Website: www.domainregistration.com.sg
- Tel: +65 9821 7707
- Fax: +65 6733 5231
- Email: firstname.lastname@example.org
Webserver.sg Pte Ltd
Vooju Pte Ltd
Web Commerce Communications (S) Pte Ltd
Instra Corporation Pty Ltd
- Website: www.gandi.net
- Tel: +33 170377880
- Fax: +33 143731851
CSC Corporate Domains Inc
- Website: www.cscglobal.com
- Tel: 866 403 5272
- Website: www.safenames.net
- Tel: +44 1908 20 0022
- Fax: +44 1908 32 5192
No matter what industry you’re in, it’s not enough to simply create a website. It’s essential that you own your own domain name. Not only does it give you stability and control, but it makes you more credible to customers and other businesses. Luckily, registering your domain name is pretty simple. Just make sure that you have a long list of great names as the best domain names tend to go quickly.
You can also contact MediaOne to assist you in securing a good domain name according to your brand, for high quality and SEO-friendly domain names that can help you rank up easier (there are certain rules applied by the search engines), create a website, SEO or manage your PPC to make your online visibility a success. Call 67899852 today.