SEO Singapore: A Complete Guide

seo in singapore the complete guide

What’s SEO

In Layman’s terms

In layman’s terms, SEO is the process of getting your website to the top of search engines, especially Google. It aims to make it attract more visitors, which translates to more business or sales for you.

Actual Definition

SEO = Search Engine Optimisation

SEO can be defined as the science of developing, adjusting, and fine-tuning your website content and code, while also promoting your website on other related websites on the web in ways that seek to increase your chances of getting one or more of your website pages to the top of search engine result pages in response to a user’s search query.

The traffic generated as a result of SEO is 100% organic.

What’s a Keyword?

The expression “keyword” or “search phrase” or “search query” refers to the particular words that a user or surfer keys into the search engine box while searching for information. Altering a keyword often results in the search engine providing a different set of webpage results.

Why is SEO Important?

Here are a few reasons SEO is considered important in the modern world of marketing:

  • It’s what you use to rank your website in the search engine result pages
  • It’s a free source of organic traffic. People search for solutions online, and search engines direct them to relevant webpages. SEO is how you make your website relevant to a particular group of online users.
  • In the end, some of the people that visit your website will be converted into customers. And that’s how you make sales through search engines.

Benefits of SEO

SEO isn’t limited to a small group of businesses. While some brick and mortar businesses may argue against some of these benefits, the truth is, every business in Singapore has a lot to gain from SEO.

Here’re a few of these benefits:

Boosts User Experience: At the core, SEO is not about search engines. It’s about practises that enhance your website’s functionality and user experience.

Inspires Trust: People trust search engines. So, appearing at the top of search engines for a particular list of keywords means your website will be trusted too.

Good for your site’s social Promotion: Consumers are more likely to help you promote your website on social media after they’ve also found it on Google.

Good for Running a large Website: With a large website, you can enlist several authors and directly benefit from their combined contribution to SEO. The direct effect of this is increased website traffic.

SEO gives you a Competitive Advantage: With two sites designed the same and offering the same list of services, the odds are high the one optimised for search engines will enjoy more traffic, which translates to more business and sales for you.

More Clicks to Your Website: More than 90% of online users don’t bother checking what’s on the second page. In fact, they’re more likely to click on the five top results and ignore the rest. Meaning, getting your website in the top 5 results allows you to dominate search engines.

get google ranking ad

Why Do We Need a Unique Approach to SEO In Singapore?

It doesn’t matter if you’re a seasoned marketer or a newbie. The first step to making SEO work for you is ensuring that you’re at the top of your SEO game. You have to know what still retains water and what’s no longer effective.

Google and other search engines frequently change their algorithm and SEO practices to ensure that users get the most accurate results. This did not happen previously, so monitoring these changes and ensuring your site follows them can be a bit of challenge.

Fortunately, there are professional SEO agencies who have the expertise required to optimise websites and carry out A/B tests to make sure you’re nailing every aspect of SEO.

10 Most Important SEO Ranking Factors in Singapore


Content refers to the experience and information that you direct towards the user. In the world of SEO, content can take the form of written posts, videos, images, infographic, or audio.

Written posts are the most common form of content, and apparently, one of Google’s most important ranking factors.


Google uses backlinks to determine content quality and relevancy. You’re only perceived as high quality when you’re able to get high-quality authority sites to link back to you. In the same vein, getting lots of low-quality sites to link back to you adds no value to your SEO score other than exposing it to unnecessary risk.

User Experience

User experience refers to the feeling that your users get while interacting with your website. It’s good when users find your site intuitively easy to use, and poor when they have a hard time understanding it.

Page Speed

How much time does your website take to load?

If your website loads faster enough, that means your users won’t be wasting too much of their time waiting for it to finish loading.

Mobile Responsiveness

Stats show that the majority of internet users browse the internet on mobile. That means a poorly optimised site puts you at risk of losing more than half of your potential customers.

Website Security

Google cares about your site’s security just as much as it cares about user experience. This is especially true for e-commerce websites. The least that you could do is install an SSL certificate to your site.

Domain Age

According to Ahref, only 22% of the top 10 sites in the SERPs are less than a year old. The study also goes on to show that the average domain age of websites that search engines rank high is three years.

On-Page Optimisation

On-page SEO refers to the process of optimising your content and HTML tags for search engines. Anything relating to content and meta-tags falls in this particular category of SEO.

Site Organisation

How do search engines perceive your site when they crawl it? How about users that interact with it? The wrong signs will give the target audience the wrong perspective about your brand. 

You need a UX/UI designer with an SEO background to pull this off. In which case, they’ll be designing a site that strikes a chord with both users and search engines’ bots.

Social Signals

SEO and social media marketing are intertwined at the hip. After readers find your website in the SERPs and open it, the next thing they’d want to do is share it on social media.

Actionable Techniques for SEO in Singapore

As mentioned above, SEO in Singapore is always changing. Here are the strategies that are useful and will rank you on top of SERPs and earn more revenue this year.

Optimise Your Site for Google RankBrain

Google recently announced the release of the RankBrain algorithm, which is set to revolutionise the SEO industry.

Google RankBrain is the search engine’s first machine learning algorithm. Its primary function is measuring how users interact with results on the first page of search results. A page that meets the needs of the user gets a higher ranking, while a page with irrelevant information will rank lower.

Understand Your Audience and User Intent

If you want to be successful in SEO in Singapore, you should understand the preferences of your audience. Specifically, you should know whether they like reading text, image, video or a combination of the three.

Go Beyond Google Search

If you want to stay ahead of the competition, your SEO in Singapore should look beyond Google. Although Google is undoubtedly the number one search engine, other platforms are making up the ground. Your search engine optimisation efforts have to consider these ‘other’ platforms.

Boost Underperforming Pages with Internal Links

Internal links are links that direct users to other pages within your website. They are useful in assisting the flow of authority on your website.

Most people also believe that the anchor text on internal links has an impact on your Google rankings. According to Google’s John Mueller, this speculation is correct. That said, you must have an excellent internal linking structure.

Use Structured Data Markup

As Google continues to embrace artificial intelligence, structured data is becoming more critical by the day.  AI needs fast processing of contents, and structured data is key to this.

Invest in Technical SEO

As technology advances, websites become more complex. This underlines the importance of investing in technical SEO.

Here are the core elements of technical SEO that businesses should look to implement.

  • Page speed – nowadays, Google rewards sites that take a short time to start displaying visual content. Page speed is a critical aspect of technical SEO.
  • JavaScript – as more websites continue to integrate JS into their designs, marketers have to learn how Google and other search engines rank JavaScript-driven sites.
  • Progressive Web Apps – websites are evolving into web apps. You should optimise your site such that users are comfortable with it appearing as an app on their home screens.

Optimise for Voice Search

Voice search is one of the emerging trends for SEO in Singapore. According to Google, 20% of search queries on its Android devices are voice searches.

Many industry experts expect voice search to go mainstream this year. However, there are concerns over its ability to fulfil complex searches such as comparing products and services.  That said, the increasing popularity of voice-controlled smart devices means that it is worth the investment.

Optimise for Featured Snippets

Besides optimising your website, you should also optimise for Google search experience if you want your SEO in Singapore to do well.

You should focus on elements such as answer boxes, the knowledge graph, and carousels to improve the levels of organic to traffic to your site.  This amplifies the importance of search engine optimisation, as a website’s exposure depends on more visibility on search results as well as the number of clicks.

Refresh Existing Content

Sometimes, content that used to get fantastic results for your SEO in Singapore might cease to be useful.  For instance, a post that used to rank on top of SERPs may no longer appear on the first page of search results.  This means less traffic and fewer conversions.

In most cases, content loses ranking when it becomes outdated. You can restore its worth by refreshing it with new statistics and then republishing it.

Here is how to identify content on your website that needs refreshment.

  • Use trial and error – over time, old content is bound to suffer from reduced traffic. You should occasionally check the performance of old pages to see if they need refreshing.
  • Use Google Analytics – this tool allows you to easily identify pages that are losing traffic. Navigate to the landing pages and then generate a report covering the past 12 months. From the results, you should tell if the page is receiving as much traffic as it was in the previous year.

infographics on how to conduct seo in singapore

The Most Significant SEO Trends in Singapore

SEO is always in motion. You have to keep on adjusting everything to remain relevant.

A Rise in Voice Search

As mentioned earlier, voice search becoming more popular and is soon expected to go mainstream. By the end of next year, experts predict that 50% of all searches will be voice searches.

Mobile-first Indexing

Google introduced mobile-first indexing in March 2018. Many people believe that the change was long overdue, given that 57% of web traffic comes from mobile devices.

Blockchain Technology Impacts SEM and SEO in Singapore

Many people know of blockchain as the technology that operates Bitcoin and other cryptocurrencies. However, its effects go beyond this industry. One of the many sectors that stand to benefit from this emerging technology is SEO in Singapore, and probably the entire digital marketing industry as well.

The Rise of Amazon Search Optimisation

One of the emerging SEO trends in Singapore is Amazon search. Although there is a still long way to go before it can compete with Google, Amazon Search is on the rise. Many SEO experts are predicting significant growth in amazon search optimisation this year.

Accelerated Mobile Pages (AMP)

Mobile optimisation is an integral element of SEO in Singapore. Google’s accelerated mobile pages are an excellent way of increasing the page speeds for mobile pages.


GDPR refers to the General Data Protection Regulation. It is a law that governs the collection, use and sharing of personal data. Companies with European customers must seek consent before collecting personal data. They must also inform the clients on how they intend to use such data, as well as whether they plan to share it with third-parties.

How to ensure your Website is GDPR Compliant.

Here is how to ensure that your website is GDPR compliant.

If you have no customers from Europe, activate the ‘do not automatically expire’ option on Google Analytics. The only problem with this is that you assume full responsibility of protecting user data.

If you have European clients, follow the steps below.

  • Identify all the sources that collect user data on your website. Confirm this to avoid sharing private data to Google Analytics.
  • Update your privacy policy to match the requirements of the GDPR.
  • Update your cookie consent form. The new form should declare the information you collect, why you do it, where you store it and a confirmation that the data is secure.
  • If your site uses Google Tag Manager, ensure that you activate IP anonymisation. It is worth noting that this will reduce the precision of traffic location data. In simple terms, you will not know the exact location of the people visiting your site.

The Best SEO Tools for Singapore Companies

Working with the best SEO tools makes your optimisation easier and more accurate. SEO relies heavily on data, especially from your target audience, which requires that some tasks be handled by specialised software.

Google Analytics

The best SEO companies use Google Analytics to help them with optimisation.  Websites, too, like this tool, as it is crucial for any digital marketer that wants to run a successful SEO campaign. In 2015, an estimated 50 million websites had this tool; this figure has increased significantly since then

Answer the Public

Answer the Public is a useful tool that gives you data about the most asked questions concerning a particular keyword. 


SEMRush allows you to find keywords that directly impact the ranking of various webpages on the internet.  Furthermore, it provides more information like the position of the keywords in search results, web traffic trends over a specified period, and the addresses that get this traffic.

Mobile-Friendly Test

Mobile-friendliness is vital for the success of SEO. The Google Mobile-Friendly Test tool is useful in assessing if your website provides an optimal browsing experience to mobile users.  It is fast and easy to use – all you need to do is give the URL, and it will tell you if your site is optimised for mobile or not. 

Check My Links

Check My Links is an extension of Google’s Chrome web browser that crawls your site to evaluate the status of all links.

With this tool, you can quickly identify the links that are working, as well as broken links. After the crawling is complete, you can copy all broken links to your clipboard with one click.

Google Search Console

The Google Search Console provides several insights that can prove invaluable for your SEO campaign. Its most significant benefit is that it sources this data directly from Google. The data is useful for assessing keyword performance, indexation issues, sitemap status, and mobile usability, and so on.


As the name suggests, CanIRank is useful in gauging the probability of ranking on the top of SERPs for a specific keyword.  The tool also uses AI to provide suggestions on better keyword targeting.


SEO 101

10 blue links: This is the format used by search engines to display the search results on a searcher’s query; all ten organic results appear in one format.

Crawling: The process used by search engines to locate your web pages on the internet

Black hat: Entails an array of SEO practices that go against the quality guidelines and rules set by Google

De-indexed: This is one or a given number of pages that Google removes from its index

Featured snippets: Refers to those organic answer boxes appearing at the very top of your SERP when you enter certain queries.

Google My Business listings: This is a comprehensive listing availed to local businesses

Indexing: The process through which the search engine organises and stores content after crawling.

Intent: As far as SEO is concerned, intent refers to the users’ expectations from the words or phrases they feed in the search bar.

Organic: Refers to the earned placement in SERPs, which is the opposite of paid advertisement

People Also Ask box: It is one of those boxes Google displays on the right edge of your search results to show the list of questions (and answers) other people have queried on the same topic as you

Query: This refers to any word or phrase you type into the search engine’s search bar

Ranking: The process of ordering the search results in terms of their relevance to a given query

Search engine: This refers to any information retrieval program used by users to search for items databases that match the inquiries input by users. Good examples are Yahoo, Google, and Bing.

URL: An abbreviation of Uniform Resource Locators, refers to addresses or locations for pieces of content distributed on the web

Traffic: Refers to visits to a given website

SERP: An abbreviation of Search Engine Result Page, refers to the page displayed on your screen after conducting a search engine search

SERP features: These are search results displayed in non-standard format

White hat: Refers to SEO practices that adhere to the quality guidelines of Google.

Webmaster guidelines: This is a list of guidelines that regularly published by any search engine to help owners of websites to publish content that can be easily found and indexed by the search engine.

The Mode of Operation of Search Engines – Ranking, Indexing, and Crawling

2xx status codes: Ever seen something like ‘204 – No Content!’ on your screen? That’s a 2xx status code. They are a class of codes that shows the status concerning the inability of the server to perform your request. They always start with a 2.

4xx status codes: Ever seen something like ‘404 – File Not Found!’ on your screen? That is a 4xx status code. These status codes show that your request for a given page resulted in a specific error. They always start with a 4.

5xx status codes: Ever seen something like ‘502 – Gateway Error!’ on your screen? These status codes indicate the inability of the server to perform a given request. They always start with a 5.

Advanced search operators: These are special commands and characters you can type in your search bar to be more particular with your search. For example, you can add an asterisk (*) in a search query to indicate that some words are missing to which Google will respond by figuring out the missing words and return right results.

Algorithms: Refers to a formula or process that is used to store and retrieve information.

Backlinks: Also referred to as “inbound links” are a set of links from other sites that point directly to your website.

Bots: Also referred to as “spiders” or “crawlers”, they are to scour the internet in an effort to locate content

Caching: This is a saved version/form of a given web page

Caffeine: Refers to Google’s own web indexing system. To be more precise, Caffeine is a collection of internet content or index while Googlebot is Google’s crawler that sets to find the content

Cloaking: When you show your human visitors sets of content that are different from the content you show to search engines, you are said to be cloaking.

Citations: Also referred to as “business listings”, they refer to a single internet-based reference to local business’ address, name and phone number (or NAP)

Crawl budget: This is an average value of pages a given search engine bot is capable of crawling on your website.

Crawler directives: This is a set of instructions that directs the crawler regarding the manner you want your site to be crawled and indexed

Distance: As far as local pack is concerned, distance refers to the proximity or location specified in a query and/or the exact location of the searcher

Engagement: These are sets of data that depicts how visitors interact with your website from search results

HTML: Abbreviation of Hypertext Markup Language, refers to a programming language used to make web pages

Google Quality Guidelines: These are detailed guidelines often published by Google to show a list of forbidden tactics that have been flagged by Google as being manipulative and/or malicious.

Google Search Console: This is a program feely offered by Google to site owners to help them monitor the performance of their sites in search results.

Index Coverage Report: Google Search Console will show you a report detailing your website’s indexation status. That report is called Index Coverage Report.

Index: This is an extensive database of the content the crawlers have gathered and found fit to serve up the searchers.

Javascript: Refers to a programming language used by web developers to add dynamic elements to any static web page.

Internal links: They are the opposite of backlinks. Internal links link several web pages within your own website.

Login Forms: These are pages that will only allow visitors to view the content after they have typed login details.

Manual penalty: This is the “manual action” imposed by Google on you when a human viewer determines that some pages on your website violate the quality guidelines set by Google.

Meta robots tag: These are pieces of codes used by the crawlers to figure out how to craw your web page and index the contents.

Noindex tag: This is a meta tag that directs the search engine to refrain from indexing the page on which it is located.

Navigation: As far as SEO is concerned, Navigation refers to a list of different links provided to help visitors navigate the pages on a website. They are often listed in the header section of a website (“top navigation”, in either side column (“side navigation”), and sometimes at the bottom (“footer navigation”).

PageRank: It is a component of the algorithm used by Google. PageRank analyses the links and measures the quality and quantity of links directing to a specific webpage to determine its importance.

Personalisation: A search engine is said to have done personalisation when it modifies an individual’s search results by considering the individual’s unique factors such as search history and location

Prominence: With local pack in mind, prominence refers to the state of a business being well linked and well known in a locality of the real world

Relevance: With local pack in mind, relevance refers to how well the local business or entity matches the searcher’s query.

Search forms: These are miniature search bars or search functions on a site designed to help visitors find specific pages on the site.

Robots.txts: These are files that tell the search engine what parts of your website it should and should not crawl

Sitemap: Refers to a list of several URLs on your website that crawlers use to discover content on your website before indexing it.

Search Quality Rater Rules/Guidelines: These are guidelines given by Google to human raters to help it determine the web page quality

Spammy tactics: Very much like “black hat” tactics, spammy tactics violate the quality guidelines of the search engine

URL folders: Refers to anything that appears after the website’s TLD (“.com”), often separated by several slashes (“/”). Take “” for example; the /blog part is considered to be a folder.

X-robots-tags: They work similarly with meta robots tags. They instruct the crawlers how to crawl a website and index its pages.

URL parameters: Refers to pieces of information that appear after the question mark (“?”) in a URL to change that page’s content (referred to as Active Parameter) or to simply track information on the page (Passive Parameter).

Keyword Search

Commercial investigation queries: This is a unique query the searcher uses to compare services or products between two sellers to determine the one that suits them best.

Ambiguous intent: Ambiguous intent occurs when the searcher enters a search word or phrase whose goal cannot be explicitly determined, hence requires further specification

Keyword difficulty: Most SEO agencies will define Keyword Difficulty as an estimate, in terms of a single numerical score, which shows how hard it is for your website to outrank your competitors’ websites.

Informational queries: These are queries the searcher types in the search engine to look for information i.e. an answer to a given question

Long-tail keywords: These are queries that contain more than 3 words. They tend to be more particular than their short-tail counterparts.

Local queries: A local query is used by the searcher to look for something situated in a particular location. This is how local queries look like: “gyms in Singapore City”, “plumbers near me”, etc.

Regional keywords: These are keywords that are unique to a particular locale. You can use Google Trends to see whether the term is “pop” or “pop” is popular in Singapore City or not.

Navigational queries: These queries help the searcher reach a specific location. If you type New York Times in the search engine, for instance, it could mean you want to be shown the New York Times website.

Search volume: Refers to the total number a given keyword was searched. A great keyword research tool will show you the estimate of monthly search volume

Seed keywords: These are primary words used to describe the service or product

Seasonal keywords: When a certain keyword become popular during a specific season of the year, they are referred to as seasonal trends. For instance, such terms as “Halloween costumes” would be popular few weeks leading to October 31.

Transactional queries: These are queries made by the searcher with an intention to make a purchase action.

On-Site Optimisation

Alt text: Those HRML texts displayed in place of a photo when the image fails to load properly. Alt texts describe the images present on a website

Duplicate content: Duplicate content is shared between multiple pages in one domain or between two or several domains.

Anchor text: You use anchor text to link to pages

Geographical modifiers: These are terms used to describe a physical service area or location. For instance, “pizza” is not a geo modifier but “pizza in Singapore City” is.

Image compression: The strategy of reducing the size of the image on your site in an effort to make the pages load faster.

Header tags: Header tags are HTML elements used to show headings on a page

Auto-generated content: Refers to any content that has not been created by humans, I.e. it has been programmatically created

Image sitemap: This is a sitemap that contains the pictorial URLs on a site

Link accessibility: Refers to the ease with which crawlers or human visitors finds a link

Keyword Stuffing: A frowned upon spammy tactic that involves overusing a given set of important keywords and/or their variants within the content in an effort to increase the likelihood of attracting the attention of the search engine.

Link volume: The number of links present on a page.

Top 10 Notable Google Algorithm Updates

Here are the top 10 most notable and significant Google algorithm updates.

1. June 2019 Core Update & Site Diversity Update

Launched: Between June 3rd and June 8th, 2019

Google June 2019 Core Update is tailored to correct the manner in which the algorithm evaluates links. It puts more emphasis on trustworthiness of the site’s incoming links and domain authority. As a result, sites with a low number of backlinks from trusted websites might experience a drop in ranking. The update benefited pages that were previously under rewarded in terms of visibility in SERPs and ranking.

2. March 2019 Core  Quality Update

Launched: March 12, 2019

March 2019 Core Update was meant to improve the accuracy of other major algorithm changes made in the recent past such as the Medic Update that was launched in August 2018. Some sites recorded an increase in search traffic and higher rankings site-wide without any increase in the number of target keywords ranked.

3. Fred Algorithm Update

Launched: March 8, 2017

Fred algorithm update mainly focussed on quality of website content by evaluating a variety of factors and not just a single process. Sites that employ aggressive monetization tactics that ruin user experience as well as sites with poor quality backlinks especially links from untrusted websites were adversely affected. This update also targeted website with thin, ad-centred, and affiliate heavy content.

4. Possum Algorithm Update

Launched: September 1st, 2016

Possum is one of the widely documented yet unconfirmed Google algorithm update that was launched in 2016. Up to date, details of this algorithm update are scanty and not clear. A majority of SEO experts are of the idea that the update sought to improve local SERPs by adding more variety. As a result, it helped boost the visibility of local businesses.

5. RankBrain Algorithm Update

Announced: October 26, 2015

RankBrain is considered one of the most significant algorithm update as it introduced Artificial Intelligence (AI) into Google search engine results pages. It is hailed as one of the most important ranking component, even though it is not entirely a ranking signal.

6. Mobile-Friendly Algorithm Update a.k.a Mobilegeddon

Launched: April 21, 2015

Mobile-Friendly algorithm was designed to provide better user experience to people who use mobile devices to browse the web. According to a statement by Google shortly after the launch, the update was meant to boost the ranking of mobile-friendly pages on mobile search results.

7. Pigeon Algorithm Update

Launched: July 24th, 2014 in the United States and December 22, 2014 in other English-speaking countries

Pigeon had a major impact on local organic results both in Google Map and Web searches. Google updated all local ranking signals to provide better/more accurate “near me” results. It improved location and distance ranking parameters to achieve this goal.

8. Hummingbird Algorithm Update

Launched: August 22, 2013

Hummingbird was officially announced in September, 2013, though it had been active for a month at that point. It was a complete overhaul of the previous ranking algorithm that was mainly based on semantic search. The main goal was to help Google better understand and interpret user intent based on a search query.

9. Penguin Algorithm Update

Launched: April 24, 2012

Penguin also referred to as webspam algorithm update, targeted manipulative/blackhat link build practices, link spam, and blackhat SEO practices. Before the update, Google relied heavily on page link volume when crawling websites pages.

This meant, low-quality pages with many incoming links would rank higher than high quality pages with few incoming links.

10. Panda Algorithm Update

Launched: February 24, 2011

Panda algorithm update emphasised more on quality content. It reduced the amount of inexpert and thin content displayed in search results. Shortly after, Google introduced quality classification for website pages that became a ranking factor. The structure of this classification was based on human generated quality ratings.

Just like Penguin, Panda was incorporated into the Google core algorithm in January 2016. This means, its ability to detect low-quality content is still on.

Top 10 SEO Experts in Singapore

Here’s a top 10 list of the best SEO experts in the country based on their track record and their contribution to the field of SEO in Singapore.

Tom Koh


Phone Number: +65 6789 9852

Tom Koh is an acclaimed SEO Expert with one of the most decorated track records in Singapore. In 2008, he founded MediaOne, a digital marketing firm that big brands such as Maybank, Direct Asia Singapore, ST Electronic, and EDB Singapore rely on for their online popularity.


Michael Leong

AgencyDynamic Marketing

Phone Number: +65 6655 4744

Michael Leong founded Dynamic Marketing, one of the leading digital marketing agencies in Singapore.

He’s ranked among the top SEO consultants in the country, having managed and overseen hundreds of successful SEO projects.

Shane Liuw

AgencyFirst Page Digital

Phone Number: +65 6270 2193

In 2008, Shane Liuw was appointed as the general manager of the First Page Digital. Before that, he served as a digital strategist at the same company.

Allan Koh

AgencyImpossible Marketing

Phone Number: +65 9374 0111

Allan Koh is a former banker who resigned to pursue a career in digital marketing. In 2012, he founded Impossible Marketing, one of the most recognised SEO agencies in the country.

Jack Wong

AgencyNotion Age

Phone Number: +65 6438 8303

Jack Wong is one of the founders of Notion Age, a digital marketing agency that he’s also serving as the managing director. He has more than 20 years of digital marketing experience, with proficiency in web design, content development, email marketing, and so on.

Jim Ng

AgencySwift Turn Agency

Phone Number: +65 9231 3757

Jim Ng started as a manual lead prospector for an insurance company. After working for years, he would resign and decide to pursue a career in digital marketing, signing up as an understudy of Ruan Marino.

He’s the founder of Swift Turn, a digital marketing agency he single-handedly grew from scratch.

Jack Zeng

AgencyClickr Media

Phone Number: +65 6566 9556

Jack Zeng founded Clickr Media, a digital marketing firm where he’s currently serving as an SEO specialist. His specialties include link building, site analytics, SEO audits, keyword research, and so on.

Joseph Ho

Agency: Founder E-Alchemists

Phone Number: +65 6717 1946

Joseph Ho started E-alchemists in 2011. His primary goal is to help businesses in Singapore grow through SEO. 

Leonard Tan

AgencyPurple Click Media

Phone Number: N/A

Leonard Tan started as an employee at Yahoo. His passion for digital marketing drove him to quit his high-paying job at yahoo to start his own digital marketing firm, Purple Click Media.

Terrence Sim

AgencyiClick Media

Phone number: +65 6362 0123

Terrence is an industry veteran, having first stepped into this line of business more than ten years ago. He’s the current managing director of iClick Media, with a specialty in lead auditing and strategic planning.

Top 10 SEO Blogs for Follow in Singapore

Here is a top 10 list of SEO blogs to follow if you’re looking for a way to update your skills or expand your SEO horizon.

Google Search Blog


The largest and most popular search engines runs one of the most successful SEO blogs. The blog brings you to date on all the changes that are happening around Google search.



Moz was started in 2004. It’s one of the most resourceful SEO blogs on the internet, having written thousands of blog posts targeting both beginners and advanced SEO practitioners.

One of the most popular article in this blog is the comprehensive SEO guide they wrote for beginners.



Yoast is a must-have tool for any SEO practitioner. But what many people still don’t know is that the platform also runs a resourceful SEO blog you might want to check out.

Yoast blog covers different aspects of SEO in great depth. Moreover, their blog is divided into two sections – content SEO and technical SEO.



Ahref is a widely used backlink analysis and keyword research tool. It’s one of those tools that no SEO expert would want to miss in their marketing pellet.

The company is also involved with blogging, where they try to educate masses about SEO using case studies, written content, and videos.

Search Engine land


Search Engine Land is a popular multi-author blog that was started in 2006 by Danny Sullivan.

On average, about 135 blog posts are published on the platform every month. Their topics are a bit random but exhaustive. Majority of the articles average a word count of 1035.



Cognitive SEO is a keyword research and analysis tool, with a multi-author SEO blog on the side. Their blog posts are lengthy, averaging a word count of 4, 000.

The company publishes at least five SEO posts every month. They try to cer SEO exhaustively. They also try to break the toughest topics you know into easy to digest chunks that anyone will have an easy time understanding. 


URL: (

Distilled was started in 2005 by Will Critchlow. Will is also the co-founder of an online university for SEO called Distilled U, and an SEO conference dubbed Search Love.



Backlinko is single-authored by Brian Dean, who writes about 5 SEO articles per month for the blog.



Hobo-web is the most underrated SEO blogs in the interweb. First, Shaun has one of the most exciting writing styles you’ll ever come across.



SEMRush was started with beginners in mind. It’s a content-rich SEO blog with thousands of well-written and researched blog posts.

It’s a popular multi-author blog and  attract the contribution of well-established SEO bloggers in the digital space such as Gael Breton and Ryan Stewart. 

Top 25 SEO Agencies in Singapore


MediaOne is a top-rated SEO services company that takes pride in helping businesses and organisation achieve their goals through provision of comprehensive SEO solutions. The firm launched in 2009 and has since served over 800 clients in various industries.

Address: 4B Craig Road Singapore 089664

Telephone: (65) 6789 9852


First Page Digital

First Page Digital is a digital marketing agency that offers services, including SEO, local SEO, PPC advertising, Google ads management, social media marketing, and reputation management.  The company launched in 2011.

Address: 144 Robinson Rd, #20-01 Robinson Square, Singapore 068908.

Telephone: (65) 6270 2193


The Verticals

The Verticals is a digital marketing company that primarily deals with SEO. Other services on their portfolio include web app development, website design, e-commerce development, marketing and business consultancy, corporate branding and design and conceptualisation.

Address: 144 Robinson Road #14-01 Singapore 068908.

Telephone: (65) 6225 7335


Aiden Creative

Aiden Creative is a Singaporean enterprise that offers varied solutions to local businesses. Its services include SEO, PPC advertising, web design and development, mobile app development, customised ERP solutions, social media marketing, conversion rate optimisation, email marketing software, and website analytics. The company launched in 2010.

Address: 229 Mountbatten Road, #02-41 Mountbatten Square, Singapore 398007

Telephone: (65) 6364 8846


Orange Box SEO

Orange Box SEO primarily offers SEO solutions, including on-page and off-page optimisation, keyword analysis, competitive analysis, traffic monitoring, SEO auditing, and SEO consultant services. The firm also offers other services such as link building, online video marketing and social media marketing. The company launched in 2013.

Address: 21 Bukit Batok Crescent, #09-79 WCEGA Tower, Singapore 658065

Telephone: (65) 9696 9605


We Simplify Marketing

We Simplify Marketing offers a variety of services under two main categories – marketing and development. Marketing covers SEO, PPC advertising and email marketing, while development includes of web design, web development and mobile app development.

Address: 1 Irving Place, #08-01 The Commerze@Irving, Singapore 396546

Telephone: (65) 6871 8824



RapidCloud is a digital marketing agency that specialises in SEO, SEM, and social media marketing. The company also offers a choice of web services, including website design, web hosting, cloud computing, and content management.

Address: 2 Leng Kee Road, #05-09 Thye Hong Centre, Singapore 159086

Telephone: (65) 3159 3783


Novage Communications

Novage Communications is one of Singapore’s leading SEO firms since 2010. The company specialises in SEO, web development, digital marketing, web maintenance, landing page design, PSD to XHTML, microsite design, and website domain and hosting.

Address: The Commerze@Irving 1 Irving Place #09-01 Singapore 369546

Telephone: (65) 6744 4064


FirstCom Solutions

FirstCom Solutions is a web design and digital marketing agency that creates solutions for SMEs. The company is one of the SEO firms taking part in the SMEs Go Digital Programme, where small businesses get subsidies for their e-commerce development projects.

Address: 158 Kallang Way, #03-05 Performance Building, Singapore 349245

Telephone: (65) 6848 4984


Activa Media

Activa Media is one of Singapore’s pioneering SEO firms, having launched in 2006. Their clientele includes of thousands of SMEs, international companies and government institutions. The company specialises in SEO, search engine marketing, social media marketing, and web design and development.

Address: 60 Paya Lebar Road, #12-51/52, Paya Lebar Square, Singapore 409051

Telephone: (65) 6235 6678




Impossible provides a wide and diverse range of digital marketing solutions for search engine optimisation, search engine marketing, social media marketing, video marketing and influencers marketing.

Address: 14A Yan Kit Road (Level 2 & 3), Singapore 088266

Telephone: +65 9374 0111


Let’s Goo Social

Let’s Goo Social (LGS) is a Singapore-based international digital marketing agency that offers services such as web design, social media campaigns, SEO, social media and web analytics, online text and display advertising, content marketing and branding. The company also helps businesses with lead generation, Amazon marketing, e-commerce services, email marketing, and video marketing.

Address: 7500A Beach Road, #14-302 The Plaza, Singapore 199591

Telephone: (65) 9062 3346


Happy Marketer

Happy Marketer is a ten-year-old digital marketing company that runs in Singapore and India. The company specialises in SEO, social media marketing, inbound marketing, conversion optimisation, web analytics, online advertising, web and app development, and customer relationship management.

Address: Guoco Tower, 1 Wallich St, Level 22, Singapore 078881

Telephone: (65) 6653 8060


Roots Digital

Roots Digital works closely with startups, SMEs and multinational corporations to help them with their digital marketing campaigns. Founded in 2016, the company offers services such as SEO, e-commerce SEO, search engine marketing, Google Analytics services, PPC advertising, and web design and development.

Address: 1 Gateway Dr, #07-01 Westgate Tower, Singapore 608531

Telephone: (65) 6817 0087


Above 1

Above 1 is a renowned Singapore web design and e-commerce digital agency. Launched in 2006, this company provides a variety of services, including SEO, SEM, social media marketing, e-commerce development, corporate web design, website maintenance, and mobile app development.

Address: 1A Kaki Bukit Road 3, East Point Terrace, Singapore 417821

Telephone: (65) 6634 6276


Elves Lab

Elves Lab launched in 2000 with the intention of becoming Singapore’s most comprehensive web design and development solution provider. Now, it is one of the top SEO firms in the country, specialising in SEO implementation, web design, web hosting, and graphic design. Their services cater for all business types, regardless of size.

Address: 67 Ubi Crescent #06-05 Techniques Centre, Singapore 408560

Telephone: (65) 6844 3520



Digitrio offers digital marketing solutions for startups and small businesses. Their service portfolio includes SEO, search engine marketing, display advertising, Facebook advertising and web design and development.

Address: 27 West Coast Highway, #02-22 Singapore 117867

Telephone: (65) 6690 3915


Ice Cube Marketing

Ice Cube Marketing is a company that looks to improve their clients’ ROI using techniques such as SEO, copywriting and paid advertising to generate more leads. Founded in 2015, this firm uses the ability of its team to create triggers that grab the attention of visitors and transform them into warm leads.

Address: 1003 Bukit Merah Central, Inno centre #07-34, Singapore 159836

Telephone: (65) 6653 2633


Unicom Marketing Consultancy

Unicom Marketing Consultancy started as Unicom Advertising during its launch in the 1980s. The company is now a one-stop digital marketing solution that focuses on formulating digital marketing strategies, SEO, email marketing, social media marketing, and media banner design.

Address: 150 South Bridge Road #B1-10A Fook Hai Building, Singapore 058727

Telephone: (65) 9710 8385


Awebstar Technologies

With over 12 years of experience, Awebstar Technologies is one of Singapore’s most revered SEO firms. Their services include web design, SEO, internet marketing, e-commerce development and website consultation. The company also develops customised software solutions.

Address: 3 Raffles Place #08-01B, Bharat Building Singapore 048617

Telephone: (65) 6909 9163


The Sunday Studio

The Sunday Studio is a one-stop digital marketing solution that specialises in web development, local SEO, e-commerce and mobile app development.

Address: 356 Alexandra Road, Alexis #02-04, Singapore 159949

Telephone: (65) 9824 3367


Digital Influence Lab

Digital Influence Lab is a digital marketing agency that offers services including SEO, web design, social media marketing, email marketing, and search marketing. The company has seven years of experience in the internet marketing industry.

Address: Oxley Biz Hub, Block 69, Ubi Road 1, Singapore 408731

Telephone: (65) 9185 3639


Web Design Singapore (WDS)

Web Design Singapore is an internet marketing agency that also offers web design and development services. The digital marketing portfolio covers SEO, content writing, Google AdWords training, and social media marketing.

Address: 138 Market Street Level 24 CapitaGreen, Singapore 048946

Telephone: (65) 6699 9137



Notion Age

Notion Age is a full-service digital media agency that deals with SEO, email marketing, web design, and content management systems. Their solutions target the finance, insurance, law and healthcare industries.

Address: 331B Beach Road, Singapore 199562

Telephone: (65) 6438 8303



Lemonade specialises in web design, development, web maintenance, PPC marketing, YouTube marketing, and SEO. Founded in 2004, the company’s client base now consists of over 500 institutions, including startups, SMEs and established enterprises.

Address: 31 Woodlands Close, Woodlands Horizon, #04-02 Singapore 737855

Telephone: (65) 3158 3831


Construct Digital

Construct Digital is a digital marketing agency that relies on data science when formulating strategies for their clients. The company specialises in SEO, SEM, marketing automation, web design and development, and customer analytics.

Address: 114 Lavender Street #11-85 CT Hub2, Singapore 338729

Telephone: (65) 6438 4886


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If you want to start on a surer footing, MediaOne provides training programmes, SEO starter kit consultation up to full-fledged SEO management for entrepreneurs, SMEs, large enterprises to government agencies alike.

Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.

October 23, 2019

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