SEO In Singapore: A Complete Guide

seo in singapore the complete guide

SEO in Singapore is improving a website in Singapore to rank for and other search engines using white hat SEO guidelines and SEO agencies. The SEO should involve improving the site health in accordance to SEO best practices, create E-A-T content and optimising the backlink profile in the Singapore context. Here is a complete guide for you to get started.

Table of Contents

Video Tutorial On SEO Basics

If reading is not your thing, you can simply watch this for the SEO basics:


Why Do We Need A Unique Approach To SEO In Singapore

Singapore takes pride in having one of the most vibrant and dynamic e-commerce industries in the world. The level of digital marketing and SEO is highly advanced, which makes ranking on search engines very difficult due to the high competition. To succeed you need to have a user friendly and search engine optimised website.

Google and other search engines frequently change their algorithm and SEO practices to ensure that users get the most accurate results. This did not happen previously, so monitoring these changes and ensuring your site follows them can be a challenge.

Fortunately, there are professional SEO agencies who have the expertise required to optimise websites and carry out A/B tests to check that all aspects are working optimally. Considering outsourcing to one of these agencies to free up your schedule and scaling up your business.

Today, we look at expert tips on how to do SEO in Singapore and get tangible results. Each tip we will discuss has been tested and found to be capable of giving any website the muscle it needs to get ahead of the competition.

10 Most Important SEO Ranking Factors in Singapore

Ranking factors are the signals that affect the listing of your website in search engine result pages. Here are the most important ranking actors for sites in Singapore.

  1. Content

Content is the most important factor that Google uses to rank websites. Your content should be extensive and easy to read. This rules out using short blurbs. Organisation of the content, and relevance to the .Singapore context is also a significant factor.

Quality content plays a vital role in the ranking of your website in search results. It should be accurate, relevant and most importantly, offer a comprehensive solution to a specific problem.

Google uses latent semantic indexing (LSI) to measure the depth of information shared on your website. LSI works by checking the number of cluster words related to your niche that feature within your content. For instance, if your site focuses on sports betting, LSI checks for related terms such as odds, wager, stake, gambling, and handicaps..

Length of the content is another important aspect to consider. In the past, Google regarded 500 words as the optimum length for webpage content. However, their ranking algorithms now favour content that offers detailed explanations on a particular topic.  You must come up with at least 2,000 words to stand a chance of ranking on the first page of search engine results.

Content recency depends on the content on the site. If your site focuses on news, technology, economics or any other subject that needs regular updating, then content recency is critical. On the other hand, if your site deals with history and facts that are unlikely to change, content recency doesn’t have an impact on the ranking.

Some possible content:

  • current events in Singapore
  • resources are available in Singapore
  • vendors or partners or clients you can secure in Singapore to achieve your aims
  • local statistics or news sources
  • notable people or organisations or landmarks
  • provide how-to’s for getting things done in Singapore
  1. Backlinks

Google checks the backlinks to your site regularly to gauge the quality and relevance of the information it holds. A website with several high-quality backlinks ranks higher on search results. On the other hand, low-quality links, can harm your visibility in search results and are at an increased risk of getting a ban from search engines.

Guest posting exposes your brand to new audiences. Ideally, you should reach out to popular websites in your niche and ask them to post your content. Ensure that thiscontent links back to your site.

Infographics are useful in encouraging other sites to backlink to your website. Ensure that the infographics have correct data presented using captivating visuals.

When building backlinks, it is worth noting that Google disregards low-quality backlinks. Avoid buying backlinks. Several services on the internet sell ‘genuine’ backlinks, while they are bogus. If Google detects such malpractices, you risk getting a penalty which can drastically lower your ranking on search result pages.

You should also avoid reciprocal linking, as it has no meaningful impact on the success of your SEO campaign. Reciprocal linking is a situation where you request another website to embed a backlink to your site, and you also return the favour.

In Singapore, we need to obtain links and mentions in:

  • local media such as the Straits Times, TheSmartLocal, Zaobao, Stomp, TodayOnline,, The New Paper, Business Times, The Online Citizen, TR Emeritus, Channel News Asia (Singapore), etc;
  • forums such as ExpatLiving, Hardwarezone, SGTalk, MyCarForum, SGCarmart,,, etc;
  • generic directories such as Gumtree, Yelp Singapore, HotFrog Singapore, InSing, ZipLeaf, SGPBusiness, Opendi, Yelu, Factual, etc;
  • business directories such as eGuide Singapore, Street Directory Singapore, The Green Book, etc;
  • local citations from Google My Business, Apple Maps, Facebook, BizExposed, Businesslist, SG.Nearby, Factual
  1. User Experience

‘User experience’ is a term to explain how internet users feel when using your online platforms. There are several factors useful in measuring the quality of user experience such as click-through rates, bounce rates, exit rate, and the time spent by users on the various webpages.

Google relies on a machine learning expert system called RankBrain to measure the quality of user experience on your website. RankBrain keeps a log of the click-through rate (CTR), bounce rate, exit rate, and the time users spend on various pages on your site. The search engine then uses this data to determine whether your site offers information that is relevant to searchers’ queries.

CTR is the number of times searchers click the link to your website from the search results page. The higher it is, the higher your ranking. The quickest method of improving your CTR is by using amazing titles that feature relevant keywords. The Meta description should also be well-crafted.

Bounce rate measures how often searchers open a particular page on your site and leave without opening another webpage. A high bounce rate shows that your content is irrelevant, inaccurate or outdated and usually harms your Google ranking. The best way of avoiding bounces is by creating quality content that serves the needs of your target audience.

RankBrain also keeps a record of the average time a user spends navigating through your site, as well as how long it takes them to return to the search results page. Most users take time on websites that have informative and useful content. If users spend more time on your website, RankBrain knows that your content is great and increases your ranking on search results.

The most important factors for UX in Singapore are:

  • mobile responsiveness as discussed later;
  • mobile page speed as discussed later;
  • relevancy to the Singapore context;
  • helpfulness of the article in terms of Singapore
  1. Page Speed

The time it takes for your site to load its pages affects the bounce rates. Fast websites get more new visitors and keep existing clients, while slow sites lose their existing users to faster options. As a result, faster websites rank higher on search engine result pages.

The websites on the first two pages of search engine results take two seconds or less to load, showing that loading speed is an essential ranking factor. On the contrary, pages that take up to 10 seconds to load have an incredibly high bounce rate of up to 123%.

The fastest way of speeding your website is by removing clutter, such as added plugins. You can also reduce loading times by optimizing photos and other media content on your site. Other effective ways that SEO agencies in Singapore use to increase page speeds include CloudFlare and content delivery networks.

Singaporeans are an impatient lot. They are used to loading pages in less than 5 seconds on their mobile devices or else they will exit, contributing to a higher bounce rate which is bad for SEO in Singapore.

  1. Mobile Responsiveness

.With most Singapore residents using smartphones to access the internet, it is mandatory for all companies to create websites that adapt to smaller screens with lower resolution. Mobile responsiveness has a huge impact on ranking.

Currently 86% of Singaporeans use their mobile phones to access the internet. Soon, this figure will undoubtedly cross the 90% mark.

Any serious businessperson would realise that the mobile internet market has enormous potential as a source of clients. Optimizing your site for mobile is the first step to tapping into this promising sector. It also boosts the user experience on your website, which  increases your Google ranking.

Google gives preference to mobile-friendly sites in their ranking algorithms. In 2018, the search engine released the ‘mobile-first indexing’ update, which prioritises mobile websites over the desktop version of the same site.

Having access to a huge array of local and international sites, Singaporeans are extremely picky about which site they want to be spending their next MRT, bus or Grab ride in. They tend to exit within 3 seconds of a non-mobile responsive page loading up.

  1. Website Security

Google works hard to protect the security of users’ data. For this reason, the search engine encourages website to implement the SSL encryption layer on their website, as it prevents malicious persons from accessing the confidential information exchanged between a user’s browser and the website they are trying to access.

If your website has SSL encryption, a green padlock will appear next to the address bar on a web browser. Google will reward you by ranking the site higher in the search results.

Luckily, it doesn’t cost a fortune to implement SSL on your website. There are many service providers in Singapore, and the cost of the packages vary depending on the size of your business organization.

Google expects all websites to guarantee the security of user data by adding an SSL encryption layer to their platforms. Chrome, Google’s native browser app, started marking sites without HTTPS encryption as ‘not secure’ in July 2018. Google lowers the rank of websites that do not follow this security requirement.

For Singaporeans, website security is a big deal because there is heightened awareness about cybersecurity attacks such as that which hit SingHealth in June-July 2018, and caution due to credit card fraud – see this article.

  1. Domain Age

After implementing SEO, many website owners often wonder: will it work? How long until the effects become noticeable? Was it worth the time and resources?

SEO takes time to work. You might notice small positives within a few months, but it usually takes longer to rank higher on search results.  A study conducted by Ahrefs indicated that only 22% of the top 10 sites are less than a year old. Most of the top-rated have an average domain age of three years.

There is a smart way around this issue: you can buy an authoritative domain that is already more than three years old. The purchased domain should be relevant to your area of specialization and free of spamming cases in the past.

It is almost impossible for a newly-launched website to rank in the #1 page of Google research whether in Singapore or globally. The age of your domain plays a crucial role in its ranking, as older sites rank higher on average than new websites.

In Singapore, where only 1 in 20 companies registered survive into their fifth year, consumers are naturally cautious about who they deal with. Websites which have a longer history tend to gain more respect and trust amongst Singaporeans. Google recognises this too, so you usually get higher rankings from aged websites in Singapore even though they are not SEO-optimised.

  1. On-Page Optimisation

On-page optimisation refers to the strategies you execute on your website to boost your ranking on search engine result pages. It covers aspects such as keywords, image optimisation and URL optimisation.

For certain industries in Singapore, competition can be intense in the Internet sphere because there are large volumes of transactions due to the Internet-savvy Singaporean. These include the online shopping sites like Shopee, Qo10, Lazada, etc. We notice that the most competitive sites are hyper optimised for SEO, even more than other Asian countries.

  1. Site Organisation

How organised is your website? Are the topics divided into categories? Or, is everything thrown around haphazardly?

Many website owners in Singapore overlook the importance of having a good structure for their sites.

The content on your website should have a logical organisation, as this contributes to excellent user experience. You will keep more visitors if the information is easily accessible, and this will eventually culminate in a higher ranking on Google.

Google rewards well-organised websites with sitelinks.  Sitelinks are a listing format on the search engine result pages that show links to several pages on your site, such as the homepage, about us, blog, and contact. With these, a user can directly access the webpage that has information relevant to them. They also increase CTR, boost your reputation, and enhance the user experience, all of which are crucial contributors to a higher Google ranking.

Sometimes, Google’s web crawlers are unable to find specific webpages on indexed websites. The main reason for this is a poor structural organization. Keep in mind that unindexed pages will not appear on search results, which could cost you a large amount of organic web traffic.

The easiest way of ensuring your sitehas proper structure from the design state. Make sure that your web designer in Singapore uses an easily navigable template. The categories should range between two and eight, and the number of subcategories should be even across all the classes if possible.

Sites that have a clear structure and are easy to navigate around rank higher on Google than those that have a jumbled design.  Visitors are more likely to visit an organised website, which translates to a higher ranking on Google’s organic search result.

The first thing a searcher sees about your site is the title tag. Including a keyword on the title increases the visibility of your website on organic searches. The keyword should be at the beginning of the title, as this increases its effectiveness. The title should be short and concise, preferably less than ten words in length.

Another on-page element that affects your search ranking is the quality of your Meta descriptions. If you craft a compelling description, the click-through rate to your site will increase significantly. A higher CTR translates into a higher ranking on search results.

One of the misused aspects of on-page SEO is image alt text. The image alt text appears in place of an image if a website does not load completely. Avoid using keywords as part of the alt text, as this counts as keyword stuffing. Instead, you should describe the content in the image – this ensures that your site is discoverable on Google Images, which can significantly boost your web traffic.

The structure of your URL is a vital contributor to your on-page strategies. Your URL must include the main keyword in your content. For instance, a site focused on games should have a URL like

Furthermore, your URL should have a design that allows for the easy addition of subcategories in the future. For example, if the site mentioned above were to add a subcategory on tennis, the URL would be Contrarily, if the site’s URL were, it would be difficult to add another game such as golf.

The length of the URL also has a significant bearing on your search ranking. Google truncates the address after the first 75 characters, meaning that you won’t rank for keywords appearing at the end of your long URL. On the other hand, shorter URLs  rank higher on search engine result pages.

This is not only for the purpose of proper SEO in Singapore, its vitally important that your Singaporean website visitor is able to know where everything is and find the information or product quickly and with minimal fuss. Why? Singapore is a very ordered society with superb top-to-bottom methodical planning due to the Government, education and societal norm. Even bad parking, dustbins out of place or signage with bad grammar can spark off public debate.

  1. Social Signals

With the right strategy, you can make the most of the popularity of social media in Singapore to make your content go viral. Firstly, ensure that you are aware of the trending topics by using BuzzSumo, and customising your Twitter trends to Singapore; this way, you will know what issues to focus on when creating your content.

Once the great content is in place, the next step is simplifying the sharing process. Your site should have one-click share buttons to popular social networks such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest.

Alternatively, you can opt to share the content through your social media channels. The best time to post on Instagram is Friday. If you use Facebook, try to post in the morning. Twitter posts, on the other hand, get the highest engagements in the evening hours. You can read more about the best time to post on each social network here.

Although different social networks reach peak activity at different times, the level of engagement you receive depends on the quality of your content and the nature of your target audience. For instance, if you already have a schedule, say once or twice a week, ignore the data supplied above.

If your content goes viral on social media, you will undoubtedly generate more traffic for your website. Your site will get a higher ranking and more visibility on search engine result pages.

In Singapore, social boo-boo’s get a lot of publicity within hours. detects this and can post an incident within 20 minutes.

If you want ranking in Singapore, you will want it for the right reasons so you should engage in regular postings on your Facebook, Instagram, LinkedIn or WeChat accounts.

SEO Infographic At A Glance

infographics on how to conduct seo in singapore

If you get the gist of this – you should be able to rank up on for most low-to-mid competitive keywords. Else you might want to get some expert opinion at 67899852.

SEO FAQ: 16 Common Questions Singaporeans Ask About SEO

If you take part in internet marketing, whether a newcomer or a seasoned veteran, you probably know that many questions about SEO don’t have a definitive answer. Google continually updates its ranking algorithm without making the changes known to the public.

Here, we look at the most common questions that people ask about SEO in Singapore. Hopefully, you will have a better understanding of SEO after going through the queries.

  1. What is SEO?

SEO stands for search engine optimization. It is a collective term that refers to the tactics you use to make your website rank higher on search engine result pages.

In the Singapore context SEO helps to rank up your website on with the benefit of obtaining more:

  • impressions
  • publicity and visibility
  • branding
  • reputation and trust
  • positioning and standing
  • click throughs
  • website visits
  • marketing leads leading to sales leads
  • sales
  • referrals
  1. What are the types of SEO?

There are three main types of SEO; white hat, black hat, and grey hat SEO. White hat SEO focuses on improving user experiences, mobile optimization, content marketing research. Although it takes time, white hat SEO guarantees lasting results and better traffic retention.

Black hat SEO uses underhanded methods to achieve more visibility on search engines. Such techniques include keyword stuffing, link cloaking and other forms of manipulation. Its effects are short-lived and are likely to attract heavy penalties from Google.

Grey hat SEO is a combination of white and black hat techniques and includes practices such as buying links, spinning content, and so on. You should avoid both black and grey hat SEO strategies.

  1. Why do I need SEO for my business?

SEO is an integral part of the marketing strategy of any modern business. The increasing popularity of the internet in Singapore means that companies must have a robust online presence to stand a chance against their competitors.

The most significant advantages of implementing SEO includes more visibility for your site, better brand image, more credibility for your business, higher search engine ranking, more web traffic, and more potential leads and conversions. The goal of SEO is to grow your business.

  1. How much do Singapore SEO agencies charge?

The cost of SEO is compared to the size of your business. A renowned and well-established business will incur more expenses than a startup or an SME. Different agencies have varying billing methods, with some taking a lump sum and others charging monthly fees.

That said, the impact of an effective SEO makes it more of an investment than an expense. A successful SEO campaign will transform your small business into a renowned brand.

For those on a budget, the internet has an abundance of resources which you can use to learn the basics of SEO. Regardless of the approach you take, SEO will have a significantly positive impact on the success of your business.

See following for some SEO agency costings to give you a better idea of what you may be charged.

  1. How long does it take to notice the impact of SEO?

It takes time for the effects of SEO on a business to become noticeable. It is impossible to give a definitive timeline, but it usually takes between six to eight months for the results to take effect. The time might be longer, especially if your business is in a highly competitive niche.

As time goes on, the results will eventually get better. The amount of traffic you get after the first year of SEO will be much higher than the one you got in the first six months.

  1. Where do I start my SEO strategy?

Before starting anything, it is advisable to run a site audit. This enables you to find any broken links, verify the status of your tags and descriptions, check page load speeds, and the current traffic levels. Once everything is right, you can move on to keyword research.

  1. What is keyword research?

A keyword or a keyword phrase is the text that an internet user input in the search box when looking for information from a search engine. Keyword research is the process of finding the most popular search terms by Google users concerning a niche.

Keyword research is used to know what terms to include in your content such that it is discoverable to searchers. For example, if you discover that more people are searching ‘weight loss pills’ and your content uses ‘weight management pills’, you will have to change the entire copy to suit the search terms.

  1. How often should keywords appear in my content?

The number of keywords in your content depends on its length. You avoid using too many keywords as Google will penalize you for keyword stuffing. The best way of keeping your keyword density at optimal levels is by integrating them naturally into your content. You can avoid stuffing by using long-tail keyword phrases as well as keywords synonyms.

  1. What are SEO Backlinks?

A backlink is a link to your site that appears on another website. Google considers quality backlinks as a vote of confidence for your website and rewards it with a higher ranking. The more backlinks you have, the higher your website ranking, especially if they come from authority websites.

  1. What is domain authority?

The domain authority of a website corresponds with its rank on search engine result pages.  A website is regarded as an authority in a particular field if it ranks highly on Google’s search results.

  1. What is link building?

Link building is an SEO strategy. A website acquires links to boost its ranking and traffic. It covers both external and internal link building.

External link building is the process of lobbying other sites to embed links to your content on their platforms. The most common method of building external links involves finding a site that could use your resource, contacting its owner and inviting them to link to the resource that is valuable to their website.

Internal linking involves embedding links that redirect users to other content on your website. Ensure that such links are relevant and lead customers to pages that have informative content.

  1. What is local SEO?

Local SEO means perfecting your website to generate traffic from a particular location. If you are a small business, targeting the local community is a great place to start, meaning that you should invest in Singapore SEO agencies.

  1. What is robots.txt?

Robots.txt is a text file that tells a search engine which pages of your website it should crawl and the ones that it should avoid. While this file gives you control over which webpages of your site appear on search engine results, it is not advisable to change it if you are a beginner.

  1. Why do search engine rankings change often?

The intent is a dynamic platform, and this is the main reason why search engine rankings change regularly. Other reasons include updates to Google’s ranking algorithms, deletion of old sites, creation of new sites and updating of content in existing sites.

  1. Should I hire an SEO Agency?

SEO is a complex field that requires professional input. Hiring a top SEO agency in Singapore is much better than going in on your own, as they are conversant with Google’s best practice, as well as methods of making the SEO campaign a success.

  1. What is Negative SEO?

SEO (search engine optimisation) is complex and dynamic. You need to keep tabs on new Google algorithm changes to continue reigning supreme in search engine results page. One of type of SEO that you need to know is negative SEO.

Simply put, negative SEO refers to any strategy that falls under the umbrella of black hat SEO practices. These are practices that are geared towards manipulating user signals, links, content and eventually Google bots.

Examples of negative SEO practices are:

  • Buying links from private blog networks with exact match anchor text
  • Keyword stuffing
  • Spam comments on articles and blog forums
  • Denial-of-service attack in a bid to alter user signals

Eventually, negative SEO practices will get the attention of Google and you will be slapped with hefty penalties which include but not limited to de-indexing of your website. It is recommended to only work with a reputable SEO company such as MediaOne to get value for money and avoid conflicts with Google and other search engines.


SEO 101

10 blue links: This is the format used by search engines to display the search results on a searcher’s query; all ten organic results appear in one format.

Crawling: The process used by search engines to locate your web pages on the internet

Black hat: Entails an array of SEO practices that go against the quality guidelines and rules set by Google

De-indexed: This is one or a given number of pages that Google removes from its index

Featured snippets: Refers to those organic answer boxes appearing at the very top of your SERP when you enter certain queries.

Google My Business listings: This is a comprehensive listing availed to local businesses

Indexing: The process through which the search engine organises and stores content after crawling.

Intent: As far as SEO is concerned, intent refers to the users’ expectations from the words or phrases they feed in the search bar.

Organic: Refers to the earned placement in SERPs, which is the opposite of paid advertisement

People Also Ask box: It is one of those boxes Google displays on the right edge of your search results to show the list of questions (and answers) other people have queried on the same topic as you

Query: This refers to any word or phrase you type into the search engine’s search bar

Ranking: The process of ordering the search results in terms of their relevance to a given query

Search engine: This refers to any information retrieval program used by users to search for items databases that match the inquiries input by users. Good examples are Yahoo, Google, and Bing.

URL: An abbreviation of Uniform Resource Locators, refers to addresses or locations for pieces of content distributed on the web

Traffic: Refers to visits to a given website

SERP: An abbreviation of Search Engine Result Page, refers to the page displayed on your screen after conducting a search engine search

SERP features: These are search results displayed in non-standard format

White hat: Refers to SEO practices that adhere to the quality guidelines of Google.

Webmaster guidelines: This is a list of guidelines that regularly published by any search engine to help owners of websites to publish content that can be easily found and indexed by the search engine

The Mode of Operation of Search Engines – Ranking, Indexing, and Crawling

2xx status codes: Ever seen something like ‘204 – No Content!’ on your screen? That’s a 2xx status code. They are a class of codes that shows the status concerning the inability of the server to perform your request. They always start with a 2.

4xx status codes: Ever seen something like ‘404 – File Not Found!’ on your screen? That is a 4xx status code. These status codes show that your request for a given page resulted in a specific error. They always start with a 4.

5xx status codes: Ever seen something like ‘502 – Gateway Error!’ on your screen? These status codes indicate the inability of the server to perform a given request. They always start with a 5.

Advanced search operators: These are special commands and characters you can type in your search bar to be more particular with your search. For example, you can add an asterisk (*) in a search query to indicate that some words are missing to which Google will respond by figuring out the missing words and return right results.

Algorithms: Refers to a formula or process that is used to store and retrieve information.

Backlinks: Also referred to as “inbound links” are a set of links from other sites that point directly to your website.

Bots: Also referred to as “spiders” or “crawlers”, they are to scour the internet in an effort to locate content

Caching: This is a saved version/form of a given web page

Caffeine: Refers to Google’s own web indexing system. To be more precise, Caffeine is a collection of internet content or index while Googlebot is Google’s crawler that sets to find the content

Cloaking: When you show your human visitors sets of content that are different from the content you show to search engines, you are said to be cloaking.

Citations: Also referred to as “business listings”, they refer to a single internet-based reference to local business’ address, name and phone number (or NAP)

Crawl budget: This is an average value of pages a given search engine bot is capable of crawling on your website.

Crawler directives: This is a set of instructions that directs the crawler regarding the manner you want your site to be crawled and indexed

Distance: As far as local pack is concerned, distance refers to the proximity or location specified in a query and/or the exact location of the searcher

Engagement: These are sets of data that depicts how visitors interact with your website from search results

HTML: Abbreviation of Hypertext Markup Language, refers to a programming language used to make web pages

Google Quality Guidelines: These are detailed guidelines often published by Google to show a list of forbidden tactics that have been flagged by Google as being manipulative and/or malicious.

Google Search Console: This is a program feely offered by Google to site owners to help them monitor the performance of their sites in search results.

Index Coverage Report: Google Search Console will show you a report detailing your website’s indexation status. That report is called Index Coverage Report.

Index: This is an extensive database of the content the crawlers have gathered and found fit to serve up the searchers.

Javascript: Refers to a programming language used by web developers to add dynamic elements to any static web page.

Internal links: They are the opposite of backlinks. Internal links link several web pages within your own website.

Login Forms: These are pages that will only allow visitors to view the content after they have typed login details.

Manual penalty: This is the “manual action” imposed by Google on you when a human viewer determines that some pages on your website violate the quality guidelines set by Google.

Meta robots tag: These are pieces of codes used by the crawlers to figure out how to craw your web page and index the contents.

Noindex tag: This is a meta tag that directs the search engine to refrain from indexing the page on which it is located.

Navigation: As far as SEO is concerned, Navigation refers to a list of different links provided to help visitors navigate the pages on a website. They are often listed in the header section of a website (“top navigation”, in either side column (“side navigation”), and sometimes at the bottom (“footer navigation”).

PageRank: It is a component of the algorithm used by Google. PageRank analyses the links and measures the quality and quantity of links directing to a specific webpage to determine its importance.

Personalisation: A search engine is said to have done personalisation when it modifies an individual’s search results by considering the individual’s unique factors such as search history and location

Prominence: With local pack in mind, prominence refers to the state of a business being well linked and well known in a locality of the real world

Relevance: With local pack in mind, relevance refers to how well the local business or entity matches the searcher’s query.

Search forms: These are miniature search bars or search functions on a site designed to help visitors find specific pages on the site.

Robots.txts: These are files that tell the search engine what parts of your website it should and should not crawl

Sitemap: Refers to a list of several URLs on your website that crawlers use to discover content on your website before indexing it.

Search Quality Rater Rules/Guidelines: These are guidelines given by Google to human raters to help it determine the web page quality

Spammy tactics: Very much like “black hat” tactics, spammy tactics violate the quality guidelines of the search engine

URL folders: Refers to anything that appears after the website’s TLD (“.com”), often separated by several slashes (“/”). Take “” for example; the /blog part is considered to be a folder.

X-robots-tags: They work similarly with meta robots tags. They instruct the crawlers how to crawl a website and index its pages.

URL parameters: Refers to pieces of information that appear after the question mark (“?”) in a URL to change that page’s content (referred to as

Active Parameter) or to simply track information on the page (Passive Parameter).

Keyword Search

Commercial investigation Queries: This is a unique query the searcher uses to compare services or products between two sellers to determine the one that suits them best.

Ambiguous intent: Ambiguous intent occurs when the searcher enters a search word or phrase whose goal cannot be explicitly determined, hence requires further specification

Keyword Difficulty: Most SEO agencies will define Keyword Difficulty as an estimate, in terms of a single numerical score, which shows how hard it is for your website to outrank your competitors’ websites.

Informational queries: These are queries the searcher types in the search engine to look for information i.e. an answer to a given question

Long-tail keywords: These are queries that contain more than 3 words. They tend to be more particular than their short-tail counterparts.

Local queries: A local query is used by the searcher to look for something situated in a particular location. This is how local queries look like: “gyms in Singapore City”, “plumbers near me”, etc.

Regional keywords: These are keywords that are unique to a particular locale. You can use Google Trends to see whether the term is “pop” or “pop” is popular in Singapore City or not.

Navigational queries: These queries help the searcher reach a specific location. If you type New York Times in the search engine, for instance, it could mean you want to be shown the New York Times website.

Search volume: Refers to the total number a given keyword was searched. A great keyword research tool will show you the estimate of monthly search volume

Seed keywords: These are primary words used to describe the service or product

Seasonal keywords: When a certain keyword become popular during a specific season of the year, they are referred to as seasonal trends. For instance, such terms as “Halloween costumes” would be popular few weeks leading to October 31.

Transactional queries: These are queries made by the searcher with an intention to make a purchase action.

On-Site Optimisation

Alt text: Those HRML texts displayed in place of a photo when the image fails to load properly. Alt texts describe the images present on a website

Duplicate content: Duplicate content is shared between multiple pages in one domain or between two or several domains.

Anchor text: You use anchor text to link to pages

Geographical modifiers: These are terms used to describe a physical service area or location. For instance, “pizza” is not a geo modifier but “pizza in Singapore City” is.

Image compression: The strategy of reducing the size of the image on your site in an effort to make the pages load faster.

Header tags: Header tags are HTML elements used to show headings on a page

Auto-generated content: Refers to any content that has not been created by humans, I.e. it has been programmatically created

Image sitemap: This is a sitemap that contains the pictorial URLs on a site

Link accessibility: Refers to the ease with which crawlers or human visitors finds a link

Keyword Stuffing: A frowned upon spammy tactic that involves overusing a given set of important keywords and/or their variants within the content in an effort to increase the likelihood of attracting the attention of the search engine.

Link volume: The number of links present on a page

Top 10 SEO Experts in Singapore

Finding a qualified SEO expert in Singapore can be a struggle – broken promises, unethical link building tactics, failed deliverables – you name it.

We’ve all had our share of the horror story. Thankfully we’ve been in the industry long enough to know who’s all hype and nothing else, and who’s done enough to earn the right to the title of an SEO expert.

Here’s a top 10 list of the best SEO experts in the country based on their track record and their contribution to the field of SEO in Singapore.

Tom Koh

Agency: MediaOne

Phone Number: +65 6789 9852

Tom Koh is an acclaimed SEO expert, having earned the right to that title after helping hundreds of brands in Singapore rank for highly competitive keywords on Google and all the major search engines through an agency he founded, and in which he currently holds the position of CEO.

His marketing experience straddles two decades, with eight years of being actively involved with digital marketing, SEO to be more specific.

It’s no hard sell that MediaOne is one of the leading providers of SEO services in Singapore, and every time you think about the Agency and its great achievements, much of the credit goes to Tom Koh, the man behind it all.

Michael Leong

Agency: Dynamic Marketing

Phone Number: +65 6655 4744

Try running a simple Google search on top SEO consultant in Singapore, and Michael Leong will be among the first few names that pop up. Okay, we get it: search engines can be manipulated and all that, but not track records. And however you choose to look at it, Michael Leong has a track record that’s hard to beat.

In addition to helping businesses in Singapore climb up search engine ranks, Michael has managed to grow his agency, Dynamic Marketing, into one of the leading providers of digital marketing services in the country.

Through digital marketing, Michael has managed to help businesses make a smooth transition by aligning their operations with both the experiences and expectations of a 21st-century customer and the results have been nothing short of outstanding.

Shane Liuw

Agency: First Page Digital

Phone Number: +65 6270 2193

Shane Liuw serves the position of a General Manager at First Page Digital, a position he has been holding since May 2018. But that’s just the least of his achievements. Before that, he served the role of a digital strategist, where he was actively involved with formulating digital marketing strategies that would help both the agency and its clients grow their digital dreams.

Allan Koh

Agency: Impossible Marketing

Phone Number: +65 9374 0111

Allan started by working as a banker at Standard Chartered, a job he would resign in 2009 to try his hand in entrepreneurship. As recounted by him, that wasn’t a smooth sail, as he had to start 11 businesses and watch them fail before he could smell success.

His break came in 2012 when he started Impossible Marketing, a digital marketing agency that has been so dedicated to helping businesses in Singapore sore to even greater heights of success through nothing else but SEO.

In 2014, the agency was able to attain the status of Google partner and even manage to get approved by Skills Future and WSQ.

Jack Wong

Agency: Notion Age

Phone Number: +65 6438 8303

Jack Wong is a household name in Singapore’s digital marketing space. That’s partly due to being one of the co-founders of Notion Age, a well-known digital marketing agency in Singapore that goes on record for having worked with some of the most successful brands in the country.

He’s currently serving the agency as the managing director, but that’s just one way to look at his great achievements in the field.

With more than 20 years of experience in the creative and digital marketing industry, Jack has managed to master almost every aspect of digital marketing services, attaining proficiency in web design, email marketing, content development, and so many other facets of digital marketing.

Jim Ng

Agency: Swift Turn Agency

Phone Number: +65 9231 3757

Jim’s story is an inspiring one. For someone who started by working as a manual lead prospector for an insurance company, it’s safe to say that he’s always had the passion to market businesses and help them grow.

It’s no surprise that he would later on fall in love with SEO, and decide to invest heavily in it. He would dedicate a good chunk of his life studying it, and even sign up under Ruan Marinho as his understudy.

Fast-forward to today, and Jim is one of the most qualified SEO consultants in Singapore, especially when it comes to technical SEO. His expertise in SEO has helped him grow his digital marketing agency into a force to reckon with in the digital marketing space of Singapore.

Jack Zeng

Agency: Clickr Media

Phone Number: +65 6566 9556

Jack Zeng works as an SEO specialist at Clickr Media, a company he founded not long ago and which he has managed to grow into one of the most sought-after digital solutions in the country.

As an alumnus of Singapore Polytechnic, Jack’s interest in SEO would manifest early on, giving him enough time to attain proficiency in the following areas: link building, site SEO audits, keyword research, site analytics, and the development of marketing campaigns to name a few.

Joseph Ho

Agency: Founder E-Alchemists

Phone Number: +65 6717 1946

Joseph Ho founded E-Alchemists in 2011, with only one goal in mind – to provide top-notch SEO services to the people of Singapore. And true to his words, he’s managed to help so many businesses reach tremendous heights of success through nothing else but SEO.

He’s also managed to grow his agency and earned it a spot among the big boys. Suffice it to say he’s one of the most respected SEO specialists in the country, specialising in SEM, Google AdWords, Google AdWo9rds, Web Design, and SMM.

Leonard Tan

Agency: Purple Click Media

Leonard Tan’s journey as an SEO specialist is one that’s driven by relentless passion. His five-figure income at Yahoo couldn’t hold him back from pursuing his dream. That would see to it that he quits his job at Yahoo to pursue a career as a digital marketer.

His expertise and experience in SEO have helped him bag several awards and even helped him gain favour with both Google and Facebook, the two major tech giants in the world, and which he has been working in close partnership with to help businesses in Singapore realise their goals.

Terrence Sim

Agency: iClick Media

Phone number: +65 6362 0123

Terrence Sim is the current managing director of iClick Media. He’s an industry veteran boasting more than ten years of experience in the field of advertising.

He is one of the few SEO consultants that can confidently say their experience and expertise in the field of advertising has played a part in shaping up the digital landscape in Singapore. He’s also managed to work with some of the leading brands in the country, and even build a stellar reputation as one of the most qualified SEO experts, system lead auditors, and strategic consultants to name a few.

Top 10 SEO Blogs for Follow in Singapore

SEO blogs are a great way to up your SEO game, and since the world of SEO  and in extension tech, is constantly evolving, blogs help to keep you up to speed with what’s new. Here is a top 10 list of SEO blogs to follow if you’re looking for a way to update your skills or expand your SEO horizon.

Google Search Blog


Perhaps you didn’t know, but Google, the undisputed king of search engines, has a blog that they constantly update. This is the blog to follow if you’re looking to stay updated on all the changes that are happening around Google search.

This blog is extremely resourceful if you’re looking to receive first-hand information on the anticipated SEO trends and be able to embrace these changes before the world catches up to them.

By following this blog, you’ll always be a step ahead of your competitors. You will learn about new trends and have the chance to implement them while they’re still fresh, leaving the rest of your competitors to play catch up.



You’ve probably stumbled across a blog post by MOZ. They have thousands of well-written SEO blog posts floating around the interweb.

MOZ is also known for producing some of the most resourceful SEO tools specifically designed to take the hassle off inbound marketing. The company has been around since 2004 and is one of the most trusted platforms in the digital sphere.

MOZ has thousands of blog posts that both beginners and seasoned SEO experts can take advantage of today. They even have a complete guide that focuses on equipping beginners with all the basics of SEO and help them gain proficiency.



Yoast is an SEO tool for WordPress. It’s purpose is to guide you on how to structure your content and make it appealing to search engines.

The platform also runs a blog section, that offer tutorials and advice on how to manage the various aspects of SEO. It’s even better because they’ve divided their blog sections into two –the first section deals with content SEO, and the other section deals with technical SEO.

They have some of the most resourceful and actionable SEO tutorials not found anywhere else on the web. They also have a series of online training SEO courses that you can enrol for today and delve deeper into the technicities of SEO and how to use their SEO plugin right.



Maybe you didn’t know, but Ahref has its roots in Singapore. It’s one of the most useful SEO tools dedicated to helping you grow your traffic. In their blog they’ve covered SEO from any possible angle you can imagine. They have blog posts, videos, case studies, tutorials, SEO tips, and opinion pieces from industry leaders.

It’s a great blog for both beginners and astute SEO experts that wish to polish up their skills. They also have videos in their academy that teach you how to use their Ahref SEO tool. You can use the videos to take advantage of low-hanging traffic opportunities and to position yourself better for backlinks and improved SEO.

Search Engine land


Not to be confused with Search Engine Watch or Search Engine Journal, Search Engine Land is a multi-author blog started by Danny Sullivan. On average, about 135 new posts get published on the blog monthly. These aren’t some hastily whipped up posts, but well-researched blog posts with an average word count of 1035.

The blog was set up in 2006, and it’s ranked as one of the best SEO resources on the internet. It’s the blog for any aspiring SEO experts who want to stay up to speed with what’s happening in the world of SEO.



Cognitive SEO is another impressive, multi-author SEO blog managed by another provider of SEO tools. On average, the blog produces five lengthy blog posts of about 4000 words. They are taking a deeper dive into key SEO topics and breaking them down in a manner so well explained that you wouldn’t have to research about them again.

The blog covers topics exhaustively, and in the simplest language that an average SEO aspirant wouldn’t have a tough time understanding.


URL: (

Distilled is a well-known SEO blog, managed by a renowned industry leader Will Critchlow. You’ve probably heard of Will, so this should clue you in on the type of blog Distilled is.

In quick mention, Will co-founded Distilled in 2005. Shortly after, he would co-create an online SEO University, Distilled U. This would be followed by him co-founding an SEO conference, Search Love.

He has one of the most experienced and dedicated team of marketers at Distilled, each of whom plays a key part in contributing to the Distilled blog.

In his blog posts, Will tries to take a unique approach by breaking his posts into small digestible chunks that try to make sure that nothing he covers flies over your head. He has one of the most relaxed and easy-to-follow-and-understand approaches to SEO topics.



The most interesting bit about Backlinko is the fact that it’s single-authored; yes, every single Backlinko post that you come across was written by Brian Dean. On average, the author writes about five lengthy posts for this blog.

Brian isn’t about populating his blog with posts but populating it with quality. He’s said several times saying that he’d rather not post than produce something that’s subpar for the sake of keeping up with a regular posting schedule.

Any SEO expert worth their salt would admit that they’ve learned something from Backlinko.



In our opinion, Hobo-web is one of the most underrated SEO blogs on the web.  The first thing that will catch your eyes is Shaun’s style of writing. The content is interesting, and doesn’t lead to being easily distracted while reading.

Shaun has perfected readability and enjoyability. Some of his blogs fly way over the 5, 000 words mark, but you wouldn’t even notice that you’re reading such a lengthy post  because Shaun has a knack for playing around with words. He’s one of the few SEO authors that are gifted writers first and then exceptional SEO experts second.



SEMRush is jampacked with resources and is a great place to start. One good thing about SEMRush is that they are always posting something new., they usually have a daily post. At the time of writing this, they’ve written more than 3000 blog posts.

This multi-author blog that has managed to attract contributions from established SEO bloggers in the industry, including Ryan Stewart and Gael Breton.

Top SEO Courses and Training in Singapore

Here’s a list of the top SEO courses and training programs to enrol in today in Singapore.

That’s one heck of an introduction, isn’t it? It makes you think like these training centres will be asking you for some post-graduate degree in a related field or requiring you to submit a statement of purpose. =

Not really, you don’t need to worry about your level of SEO knowledge or vour level of business education. We handpicked a few SEO courses that we think might be resourceful to an SEO beginner in Singapore. Some of these courses don’t require any other qualification other than invested interest in the subject. We encourage you to read through the list carefully and pick a course or two that you think best resonates with your SEO goals.

Search Engine Optimisation Course (by MediaOne)

(Course URL:

This is one of the most comprehensive and structured SEO courses in the country – and the best part is that it’s taught by a team of SEO experts from the leading providers of SEO services in the country (according to TOPSEOS).

Headed by Tom Koh, the course has one of the most qualified and experienced instructors in the country; having been approved by COMAT, top career development and training centre in Singapore.

In this course you will be taught about core SEO theories and how to apply them in your marketing strategy and secure a prime spot in the SERPs.

You’ll t learn everything you need to know to conduct SEO operations so you can start overseeing your SEO operations a real pro. The course will start by taking you through the basics, and then delve deeper into the intricacies of SEO to equip you with the skills you need to oversee SEO with proficiency.

Duration: This is a one-day course that runs from 9 am to 6 pm with a 1 hours break. It also comes with a 2-day variation, with 4 hours of learning on each day.

Course Fee: The course goes for SGD 888 per person, and can only enrol a minimum of 4 persons per course.

Accreditation: Students who complete course are awarded with a certificate from MediaOne. The weight of this certificate stems from the fact that MediaOne has been offering SEO training in Singapore for years. MediaOne also one of the leading providers of SEO services — and in extensions digital marketing services — in Singapore.

WSQ Search Engine Optimisation Certification Course (by Equinet Academy)

(Course Link:

Equinet Academy was established in 2013 to help marketing graduates and teams learn about online marketing. The 2-day course, and a series of other courses, that has helped thousands of students in Singapore launch successful careers as digital marketers.

This course breaks down the fundamentals of SEO, or all about the basics of SEO to help get you started if you’re an absolute beginner.

Students also get lifetime access to all the updated course content materials. Other privileges include after support training, which comes in the form of small group mentorship sessions, direct email support, and forum access.

Duration: 2 day course running from 9 am to 6 pm.

Accreditation: By SkillFuture Singapore. As you read this, keep in mind that Equinet Academy is the only school in Singapore that has been accredited by SkillFuture besides NUS.

Curriculum/Modules: The SEO process, covering everything from how to conduct effective keyword research, how to optimise your site for these keywords, how to handle off-page SEO, and so on.

It’s a full course that serves to help you understand the fundamental of running an effective SEO campaign in the country.

Course Fee: SGD 740, with an option to apply for SkillsFuture Funding and get the fee sliced by 95%, to SGD 37.

SEO Certification Course (by

(Course URL:

This is another chance to learn from one of the most reputable providers of SEO services in the country. In this certification course, Impossible Sg tries to break down SEO into 12 key parts, with each one of them forming a complete module.

They also try to break down each module into small and digestible chunks that allow for easy learning of SEO. They also have one of the most ranked websites in Singapore, so you know you’re learning from the industry best.

Remember, Impossible Sg is all about white hat SEO, and so is every other SEO course on the list.

Duration: This is a 2-day certificate course. The course runs from 9.30 am to 5.30 pm on Mondays and Tuesdays for the weekday, or you could enrol for their weekend lessons which run from 9.30 am to 5.30 pm on Saturdays and Sundays.

Students are provided with handouts, free lunch, and refreshments during the two-day course period and a certificate of completion at the end of it all.

This course is 90% hands-on, practical skills, and only 10% theory. It’s a course that aims at equipping you with all the skills that you need to get started, and less about taking you through written theories.

Course Fee: They haven’t released any information on their fees. You might want to consult them for this. You also have the option of registering for their free seats to find out more about this course.

Professional Diploma in Search Marketing (By Digital Marketing institute)

(Course URL:

The good thing with being trained by Digital Marketing Institute is that it’s recognised worldwide, not just Singapore. It is a global certification that you can use to advance your education to the Master’s level.

DMI also boasts of having helped so many of its students secure jobs in big corporations such as Google and Unilever.

The course is delivered online, and after you’ve finished, you will be required to sit for a computer-based assessment examination from a Pearson Vue test centre near you.

Course Duration: 30 hours of learning online.

Accreditation: DMI accredits students who complete the course. As previously mentioned, DMI is recognized globally as one of the best digital marketing trainers.

Curriculum: The entire course program is broken down into ten modules covering search marketing, SEO setup, SEO workshop, SEO content, display advertising, paid search, Google Analytics setup, strategy & planning, as well as video advertising.

Course Fee: SGD 2718 ($1955).

One-day SEO Course Training (by WordPress Training Singapore)

(Course URL:

This is a one-day course for those looking to wrap their heads around the basics of SEO in the shortest time possible. This course tries to keep their classes small so that they can work with their students one-on-one.

Students are also given an SEO Training guide that they can use as a reference point of what they’ve learned during the course.

Course Duration: This is a one-day course.

Accreditation: This course is not accredited.

Curriculum: The course covers SEO, how to conduct keyword research, on-page and off-page SEO, and how to keep your site safe from Google Penalties.

Course Fee: SGD 500.

10 Benefits of SEO in Singapore

SEO has tons of benefits and based on your niche, industry, business operations, services and products, you can use this online marketing strategy in smart ways to get sales boost and increased PR. Following are some benefits of SEO in Singapore that you should know about.

  1. SEO Can Get You More SERP Ranking

The choice of the keyword you choose should have a high search demand on search engines. However, depending on the niche you colonise, your keyword may face lots of competition. It is essential that you do thorough research on the keywords to use. You can use keyword tools to secure a pillar keyword that is on demand and which has less competition. By this, your content may rank the first page of Google and attract the first sixty percent of clicks on Google.

  1. Increased Web Traffic

The main purpose of SEO is to get web traffic on your website. SEO is the most cost-efficient way to get web traffic on your website. Of course the web traffic is not the only entity that puts positive impact on the sales volume as conversion rate and bounce rate matter too but it all starts with the web traffic.

SEO helps your website to be among top results, delivering more traffic to your website. SEO not only gets you more traffic but it also helps you get quality traffic if you follow the guidelines of using relevant tags, keywords and meta descriptions.

Even though immediately getting some realistic traffic is not easy, employing SEO will garner your site substantial traffic within a short time. By using traffic tracking tools, you will be able to watch your progress in search engines and know whether your content is in demand, generating more leads to your site.

  1. You Get Access to Data

Using the keyword data helps you identify the most searched keywords. This one keyword has the potential to drive massive leads to your site. With this, you must incorporate the opinion of your customers to deliver the product. This will create better user engagement on your site, which creates leads that convert.

  1. Cost Efficiency

Because of the core infrastructure and processes of this marketing strategy, SEO is cost efficient and after years of evolution in this industry, SEO has become  cheaper option to get things done compared to other marketing options (both online and offline). It targets people who are already looking for the products or services you offer, which means your resources on marketing are not being wasted.

To understand the concept of SEO cost efficiency, here is an example. Suppose you rent a billboard to advertise your business. Usually the rent is based on the popularity of that location (the number of people passing by every day or every week).  Not all those people are interested in what you are selling That means the resources you are spending on showing your ads to those people are being wasted. SEO does not do that.

Unlike other marketing strategies, SEO has some exceptional benefits. With only some little upfront cash, you can expect enormous traffic that is consistent and converting. You only need to invest at the start for SEO, and when your site gets enlisted as a top ranking, you no longer pay any advertising fee.

  1. The Results are Long-lived

Your main goal should be to get the highest rankings in search engines. After you have achieved this, you will find that you are only paying a small amount for maintenance.

  1. Brand Awareness

Brand awareness is a secondary benefit of SEO but it is still important because of its positive impact on the web traffic, and ultimately sales volume. SEO brings your website on top and being on top creates a sense of trust among users. People will automatically associate those relevant keywords with your brand and website that leads to brand awareness.

Interestingly, websites shown on the top are considered trustworthy and experienced in that industry that leads to more exposure for your website, business and brand.

  1. Brand Credibility

Once you apply the correct SEO strategies, you will be recognised by Google and rank better in search engines. While your audience enters the searches and your content appears first, this earns your content some credible trust from the clients. But if your content appears as the last in Google listings, it becomes much harder to convince the audience to read your content. SEO gives you brand authenticity, especially when compared to the use of ads which are considered irritating and might get blocked by some users.

  1. Stand Out from the Crowd

There are billions of websites available today and thousands more are being added every day; regardless of your industry. You probably have thousands of direct competitors already and because the Internet has made the world a global village, you would be competing with a business physically located thousands of miles away. That’s where things get challenging; SEO help you stand out from the crowd and helps your business or brand be perceived as a trustworthy name in your industry.

There are so many websites on the web which may be trending similar products and services like yours. It can be difficult to build your name online with such intense competition. The best way to get exposure for your company is to use SEO. SEO creates consistent relationship with your clients who come from all over the globe. All you need to do is to make sure your audience satisfaction is your priority, by supplying high quality content that relates to their searches.

  1. Better Return on Investment Compared to Ads

SEO garners more returns on your business. For example, when you buy a thousand visitors from paid ads, only two percent are going to convert. However, on buying a thousand clicks from SEO, there is a higher conversion of four percent., SEO conversion rates are much higher, making it an  excellent choice when compared to other advertising options.

  1. Your Competitors in Singapore Are Using SEO

The use of SEO has taken the market by storm. SEO works, as this article highlights, and you will not be the only company using it. Even though your products may be going at an affordable price, your visibility in search engines may become limited when there is too much competition. It is time you unleash your potential by incorporating the right pillar keyword for your content, create fresh content and interlink your site to topically relevant pages to stand out. It is recommended that you hire an SEO company that will help you stand out from the competition. SEO is worth every coin you put into your advertising strategy.

Top 25 SEO Agencies in Singapore


MediaOne is a top-rated SEO services company that takes pride in helping businesses and organisation achieve their goals through provision of comprehensive SEO solutions. The firm launched in 2009 and has since served over 800 clients in various industries. It offers a variety of services related to SEO and digital marketing, including search engine marketing, SEO auditing, services and consultancy, online reputation management, social media marketing, and web design and development

Address: 4B Craig Road Singapore 089664

Telephone: (65) 6789 9852



First Page Digital

First Page Digital is a digital marketing agency that offers services, including SEO, local SEO, PPC advertising, Google ads management, social media marketing, and reputation management.  The company launched in 2011.

Address: 144 Robinson Rd, #20-01 Robinson Square, Singapore 068908.

Telephone: (65) 6270 2193



The Verticals

The Verticals is a digital marketing company that primarily deals with SEO. Other services on their portfolio include web app development, website design, e-commerce development, marketing and business consultancy, corporate branding and design and conceptualisation. The firm is vastly experienced, having launched in 2009.

Address: 144 Robinson Road #14-01 Singapore 068908.

Telephone: (65) 6225 7335



Aiden Creative

Aiden Creative is a Singaporean enterprise that offers varied solutions to local businesses. Its services include SEO, PPC advertising, web design and development, mobile app development, customised ERP solutions, social media marketing, conversion rate optimisation, email marketing software, and website analytics. The company launched in 2010.

Address: 229 Mountbatten Road, #02-41 Mountbatten Square, Singapore 398007

Telephone: (65) 6364 8846



Orange Box SEO

Orange Box SEO primarily offers SEO solutions, including on-page and off-page optimisation, keyword analysis, competitive analysis, traffic monitoring, SEO auditing, and SEO consultant services. The firm also offers other services such as link building, online video marketing and social media marketing. The company launched in 2013.

Address: 21 Bukit Batok Crescent, #09-79 WCEGA Tower, Singapore 658065

Telephone: (65) 9696 9605



We Simplify Marketing

We Simplify Marketing offers a variety of services under two main categories – marketing and development. Marketing covers SEO, PPC advertising and email marketing, while development includes of web design, web development and mobile app development.

Address: 1 Irving Place, #08-01 The Commerze@Irving, Singapore 396546

Telephone: (65) 6871 8824




RapidCloud is a digital marketing agency that specialises in SEO, SEM, and social media marketing. The company also offers a choice of web services, including website design, web hosting, cloud computing, and content management. Their solutions apply to SMEs, big corporate institutions and government agencies. RapidCloud launched in 1999.

Address: 2 Leng Kee Road, #05-09 Thye Hong Centre, Singapore 159086

Telephone: (65) 3159 3783




Novage Communications

Novage Communications is one of Singapore’s leading SEO firms since 2010. The company specialises in SEO, web development, digital marketing, web maintenance, landing page design, PSD to XHTML, microsite design, and website domain and hosting. These services come in packages, namely, web design value package, web design premium package and an SEO package.

Address: The Commerze@Irving 1 Irving Place #09-01 Singapore 369546

Telephone: (65) 6744 4064



FirstCom Solutions

FirstCom Solutions is a web design and digital marketing agency that creates solutions for SMEs. The company is one of the SEO firms taking part in the SMEs Go Digital Programme, where small businesses get subsidies for their e-commerce development projects. Their services include SEO, influencer marketing, social media marketing, brand strategy and consulting, web app development, content creation, and website development.

Address: 158 Kallang Way, #03-05 Performance Building, Singapore 349245

Telephone: (65) 6848 4984



Activa Media

Activa Media is one of Singapore’s pioneering SEO firms, having launched in 2006. Their clientele includes of thousands of SMEs, international companies and government institutions. The company specialises in SEO, search engine marketing, social media marketing, and web design and development.

Address: 60 Paya Lebar Road, #12-51/52, Paya Lebar Square, Singapore 409051

Telephone: (65) 6235 6678


Email: enquiry


Impossible provides a wide and diverse range of digital marketing solutions for search engine optimisation, search engine marketing, social media marketing, video marketing and influencers marketing.

One of its key aims is to supply digital marketing courses for people and companies interested in self-managing their own digital campaigns. It is also an SSG approved and SkillsFuture credit eligible company.

Address: 14A Yan Kit Road (Level 2 & 3), Singapore 088266

Telephone: +65 9374 0111



Let’s Goo Social

Let’s Goo Social (LGS) is a Singapore-based international digital marketing agency that offers services such as web design, social media campaigns, SEO, social media and web analytics, online text and display advertising, content marketing and branding. The company also helps businesses with lead generation, Amazon marketing, e-commerce services, email marketing, and video marketing.

Address: 7500A Beach Road, #14-302 The Plaza, Singapore 199591

Telephone: (65) 9062 3346



Happy Marketer

Happy Marketer is a ten-year-old digital marketing company that runs in Singapore and India. The company specialises in SEO, social media marketing, inbound marketing, conversion optimisation, web analytics, online advertising, web and app development, and customer relationship management. The firm offers training services concerning analytics, search marketing and social media. It is a partner to Google’s Masterclass program, a flagship training course where marketers learn insights of improving their advertising skills.

Address: Guoco Tower, 1 Wallich St, Level 22, Singapore 078881

Telephone: (65) 6653 8060



Roots Digital

Roots Digital works closely with startups, SMEs and multinational corporations to help them with their digital marketing campaigns. Founded in 2016, the company offers services such as SEO, e-commerce SEO, search engine marketing, Google Analytics services, PPC advertising, and web design and development.

Address: 1 Gateway Dr, #07-01 Westgate Tower, Singapore 608531

Telephone: (65) 6817 0087



Above 1

Above 1 is a renowned Singapore web design and e-commerce digital agency. Launched in 2006, this company provides a variety of services, including SEO, SEM, social media marketing, e-commerce development, corporate web design, website maintenance, and mobile app development.

Address: 1A Kaki Bukit Road 3, East Point Terrace, Singapore 417821

Telephone: (65) 6634 6276



Elves Lab

Elves Lab launched in 2000 with the intention of becoming Singapore’s most comprehensive web design and development solution provider. Now, it is one of the top SEO firms in the country, specialising in SEO implementation, web design, web hosting, and graphic design. Their services cater for all business types, regardless of size.

Address: 67 Ubi Crescent #06-05 Techniques Centre, Singapore 408560

Telephone: (65) 6844 3520




Digitrio offers digital marketing solutions for startups and small businesses. Their service portfolio includes SEO, search engine marketing, display advertising, Facebook advertising and web design and development.

Address: 27 West Coast Highway, #02-22 Singapore 117867

Telephone: (65) 6690 3915



Ice Cube Marketing

Ice Cube Marketing is a company that looks to improve their clients’ ROI using techniques such as SEO, copywriting and paid advertising to generate more leads. Founded in 2015, this firm uses the ability of its team to create triggers that grab the attention of visitors and transform them into warm leads. Their services include SEO, social media marketing, PPC advertising, copywriting, and content marketing.

Address: 1003 Bukit Merah Central, Inno centre #07-34, Singapore 159836

Telephone: (65) 6653 2633



Unicom Marketing Consultancy

Unicom Marketing Consultancy started as Unicom Advertising during its launch in the 1980s. The company is now a one-stop digital marketing solution that focuses on formulating digital marketing strategies, SEO, email marketing, social media marketing, media banner design, microsite design, viral game and video conceptualisation, and interactive web design.

Address: 150 South Bridge Road #B1-10A Fook Hai Building, Singapore 058727

Telephone: (65) 9710 8385



Awebstar Technologies

With over 12 years of experience, Awebstar Technologies is one of Singapore’s most revered SEO firms. Their services include web design, SEO, internet marketing, e-commerce development and website consultation. The company also develops customised software solutions.

Address: 3 Raffles Place #08-01B, Bharat Building Singapore 048617

Telephone: (65) 6909 9163



The Sunday Studio

The Sunday Studio is a one-stop digital marketing solution that specialises in web development, local SEO, e-commerce and mobile app development.

Address: 356 Alexandra Road, Alexis #02-04, Singapore 159949

Telephone: (65) 9824 3367



Digital Influence Lab

Digital Influence Lab is a digital marketing agency that offers services including SEO, web design, social media marketing, email marketing, and search marketing. The company has seven years of experience in the internet marketing industry.

Digital influence Lab runs in three countries – Singapore, Cambodia, and Australia.

Address: Oxley Biz Hub, Block 69, Ubi Road 1, Singapore 408731

Telephone: (65) 9185 3639



Web Design Singapore (WDS)

Web Design Singapore is an internet marketing agency that also offers web design and development services. The digital marketing portfolio covers SEO, content writing, Google AdWords training, and social media marketing. Under web design and development, they offer services like web design, e-commerce solutions, integrated web hosting and CMS training.

Address: 138 Market Street Level 24 CapitaGreen, Singapore 048946

Telephone: (65) 6699 9137



Notion Age

Notion Age is a full-service digital media agency that deals with SEO, email marketing, web design, and content management systems. Their solutions target the finance, insurance, law and healthcare industries.

Address: 331B Beach Road, Singapore 199562

Telephone: (65) 6438 8303




Lemonade specialises in web design, development, web maintenance, PPC marketing, YouTube marketing, and SEO. Founded in 2004, the company’s client base now consists of over 500 institutions, including startups, SMEs and established enterprises.

Address: 31 Woodlands Close, Woodlands Horizon, #04-02 Singapore 737855

Telephone:  (65) 3158 3831



Construct Digital

Construct Digital is a digital marketing agency that relies on data science when formulating strategies for their clients. The company specialises in SEO, SEM, marketing automation, web design and development, and customer analytics.

Address: 114 Lavender Street #11-85 CT Hub2, Singapore 338729

Telephone: (65) 6438 4886


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Sample SEO Prices in Singapore

SEO is many things, but never cheap. This not only applies to money, but also to the time, effort, and resources that running a successful SEO campaign consumes.

Hiring an SEO agency to help you out could mean paying between S$500 and S$2,044 every month to a boutique SEO agency to help you rank for less competitive keywords. This would be the absolute minimum price you could expect to pay.

For highly competitive keywords you might want to consider hiring a top-shelf SEO firm. A firm of the caliber could charge up to S$5,000 every month to get the job done.

Some agencies will also require you to pay a one-time onsite optimisation fee. This is especially the case when your site has been diagnosed with design issues and would require  some restructuring or even a complete overhaul. For this, you may be required to shell out another S$682 to S$2,000 depending on the nature of your problem.

Keep in mind that SEO is a blanket term for three key specifics, each of which plays a crucial role in ranking your site – technical SEO, onsite SEO, and offsite SEO.

Before an agency can proceed and do anything about your onsite and offsite SEO, they will have to first establish that your technical SEO is up to snuff. They will most likely begin by analysing your site at the code level, and then proceed to structure, layout, usability, speed, and so on.

For onsite SEO, the agency will be most likely be more concerned about optimising it for a list of keywords. A long list of rules determine this aspect of SEO will be handled. When it comes to SEO, it’s not about writing content and sprinkling them with keywords. There are finer details in between, and which you might be tempted to overlook – when in actuality, they are the elements that search engines bots prioritise on when ranking a site.

The price range we’ve mentioned isn’t listed firm. Depending on the agency you hire, the price range may go a little bit lower or shoot far upwards of our estimates. Before presenting you with a quote, the SEO expert or consultant you hire will have to look at your current ranking status. If the site already doing great on its own it may not require too much work.

The company will also have to look at your competition to find out what they’re up against. Remember, SEO is mostly about competing for search engines’ attention. The company who does the most high-quality job will get to impress search engines the most. This translates to better SEO score, which will see to it that your site secures better ranking in the SERPs.

Nothing about SEO is black and white. There are so many shades in between that you may find SEO confusing, which is why it is ideal to find a company to work with who will help generate results, and hopefully include you in the process to help increase your knowledge of SEO.

SEO ServicesCost
Most popular price tier (Standard SEO Work)$500 to $1500 (the price may shoot up to $5000).
Monthly Maintenance Cost for SEO (this doesn’t involve anything extra other than doing a regular keyword research and optimising your site for them.)$300 to $3, 000 (depending on the number of keywords being optimised, how competitive your niche is, and so forth.
Popular hourly rates$100 to $150
Cheap SEO freelancer (this is an option you would want to consider if you’re operating on a shoestring budget and are looking for a cheap freelancer to help you with basic SEO work)$200 to $400 per month

What Should I Ask An SEO Agency Before I Hire?

Question 1: How will you improve my search engine ranking?

The whole point of asking this question is to find out how desperately an agency wants to win you over for new business. Any agency that freely discusses their SEO ranking strategies in detail should be approached with caution or avoided altogether.

The company should be willing to explain some of the techniques they use to propel sites up the search engine ranks. If anything, their explanations should be more of an estimate and NOT a sure deal.

There should be a technical analysis of the potential issues that they suspect are behind your lower ranking in the SERPs within their proposal. This should be followed by a detailed explanation on how to iron out some of them, but without delving much into the strategies they’ll be employing.

The problems highlighted will be nothing out of the ordinary. For instance, they can talk about error pages and broken links, followed by some little bit of discussion on on-page optimization and some of the methods they use.

Question 2: Can you highlight some of the strategies you employ?

The company shouldn’t be overly willing to delve into the details of some of the strategies they employ, but they should be able to offer you an outline of what it is that they do.

The primary reason for asking this question is to find out if the agency adheres to the guidelines set by search engines. It’s crucial for you to know if the agency adheres to Google’s best practices, failure of which anything they do will be endangering your overall ranking in the SERPs.

The last thing you want at this point is to get penalized for violating some of the Google’s terms and policies or risk getting banned by Google altogether. At this point, you will need to hire a professional SEO expert. They should be genuinely concerned about ranking your site, while following all the rules and policies laid down by Google and other search engines.

If  the strategy given by the company suggests adding bogus links or using spam content to populate your site, ignore them, and run away — fast.

Question 3: How do you plan to inform me of all the changes that you make on my site?

A reliable SEO company or agency should give you with regular reports of the improvements they make on your site. These reports could be given weekly or monthly, or at your request.  Monthly is best.

In the report, the agency should explain the strategies they used and how successful each tatic was.

If any of the tactics they used weren’t effective enough, they should be able to propose an alternative strategy that will be inching them closer to the goals you’ve set for yourself.

Where the company claims to offer SEO services in Singapore, but doesn’t mention the issuance of reports, take that as a red flag..

Question 4: Do you have any prior experience working with Local SEO?

Local SEO is important because it’s what you will use to attract local clients.

You might want to find an experienced consultant who has experience in handling local SEO. Also, don’t be afraid to ask them for details about other projects they have worked on. You should then check the site out for yourself to view their work.

Question 5: How do you measure your progress?

Try to find out more about how the company measures the success of their SEO campaign.

If the company claims to be among the leading SEO agencies in Singapore but fails to mention Google Analytics when prompted with this question, then you should keep shopping around for one that does.

Question 6: How many staff members do you have?

A reliable digital marketing company will always be multifaceted. In other words, they will be working with a team of talented digital marketers, each of which will be addressing a particular aspect of SEO that they’re good at.

If the company mentions that they work with a team of experts, be sure to check out the staff profiles on their website to find out if this claim is honest. Remember to also look up the staff  on social media to find out if they’re truly employed by the company.

Question 7: Do you have a credible client portfolio?

The easiest way to find out more about an agency you’re about to hire is to check out their customer portfolio.

If the company doesn’t have one included on their site, then don’t be afraid to ask them for it.

After you’re directed to a page with their portfolio, you can go through the list and check the sites out one by one to get an idea of what experience they have. It is even more critical the SEO agency shows a deep understanding of the challenges about your business niche and has successfully helped a competitor or a company in this niche.

Question 8: Do you guarantee a top ranking in the SERPs?

This is a test question, aimed at testing the agency for honesty.

In this case, the expected answer is a bold NO. If a  particular company guarantees a top slot in the SERPs, then they should be approached with caution or avoided at all cost.

An agency can only do what’s required by search engines to get a prime ranking in the SERPs. But even with this, nothing comes with guarantees, considering at the end of the day it’s the search engines that decide where you rank in the result pages.

Authentic agencies will never try to trick you into working with them by making false promises and or phoney guarantees. The same principle applies for Return on Investment or satisfaction guarantees..

Question 9: What are some of the SEO tools that the company uses?

SEO tools are crucial in ranking your site. If you are told that i the company doesn’t use any particular tool, then that should be interpreted to mean that they prefer doing a certain list of things manually, which is not ideal, as these can be easily automated.

Doing the work manually could mean more expenses on your part or delays in the delivery time. To gain the most knowledge from this question, it’s crucial that you have some basic knowledge on what some of these tools are and what exactly they do.

You can start by finding out about the kind of tools the agency uses. However while at it, if the company hints of a tool that they use for any of the following, then take that as red flag.

Red flag items:

  • Automatic link building
  • Idea generating process Content creation
  • Online networking
  • Automated outreach

Instead, a reliable company will have a set of tools that they use to:

  • Measure your competition
  • Gauge the effectiveness of the ideas they’ve come up with
  • Track results and ROI
  • Track the needs of the audience you’re targeting
  • Measure the effectiveness of their link building opportunities
  • Track influencers and targets.

Question 10: How much do you charge for the service and what are your terms of payment?

It’s crucial that you find out about the agency’s fees and terms of payments before you can go ahead and hire them.

Payment structures differ from agency to agency. The amount you’re charged will also vary depending on the size of your project and how complex it is.

The agency must be able to walk you through the amount of money you’re required to pay them and in what installments. You need this information to make your budget and make necessary adjustments to your spending.

In most cases, the agency’s payment plan will be ranging from lower to higher, depending on the hourly rates set by the company.

The Top SEO Tools Singapore SEO Agencies (Or You) Should Use

Google Search Console

Google runs the most popular search engine in the world (Google Search), so any SEO tool they roll out is likely to be good.

Google Search Console is one of the must-have SEO tools out there. It lets you check your website and prepare reports about sites performance in Google’s SERP. You can do so in two ways: verify your site by adding few code blocks or; going through Google Analytics and proceeding to submit the sitemap of your website for indexing.

It is not mandatory to use Google Search Console to appear in Google Search results, but you need it to control how your site is represented with the account and what gets indexed. GSC is freely available to anyone with a website.

Google Analytics

Although Google Analytics wasn’t really designed for SEO, you can’t talk about the best SEO tools and fail to mention it. Google Search knows what 80 per cent of people on this globe are searching on the internet. Google Analytics holds troves data that could prove useful for your SEO ventures.

We’re talking about such data as traffic sources, page speed, and time on site, bounce rate, and organic traffic. Things become more interesting when you combine Google Search Console and Google Analytics. Google Analytics is freely available to anyone with a website.

Google Trends

Google Trends is an SEO checker tool that has been around for a while but is often under-utilised. You can use it to get more information about any keyword and get insights about the trends surrounding a topic. You can also search for keywords that are relevant for a country and get more information associated with specific keywords such as the top queries, geographical location, rising queries, and so on.

Google Trends is the handiest SEO tool for you out there if you are trying to come up with your own keywords.  It is also a free tool, as you would expect from Google.


This is one of the most widely used marketing SEO tools. With SEMRush, you can seamlessly view the rankings of your site, analyse the changes on those rankings, and identify new ranking opportunities. The most popular feature of SEMRush is its Doman Versus Domain Analysis which allows you to make comparisons between your website and your competitors. You can also use this tool to prepare analytics reports which can help you get a better understanding of your site’s traffic, search data, traffic received by your competitors, and even compare domains and keywords.

SEMRush offers two plans; the Pro Plan costs US$99.85/mo while the Guru Plan costs US$199.95/mo.


Ahrefs is one of the most effective SEO keyword tools available. After Google it is the second-largest website crawler on the web. Use it to highlight parts of your site that needs improvement to achieve the best ranking; analyse your competitors’ perspective, especially about backlink usage, and find the most often sought content in your niche. You can also use it to track rankings and auditing your SEO strategies. All these have been made possible by Ahref’s huge database – one of the largest among the SEO service providers we know.

Take advantage of their 7-day trial and pay a monthly fee of US$7 thereafter.

Screaming Frog

Screaming Frog is popular in the circles of SEO experts; they like how the tool saves them resources by doing a faster analysis of websites and performing site audits. A lot of the SEO experts who use Screaming Frog have praised its speed in the reviews; getting insights using Screaming Frog is faster compared to most other popular SEO tools. Besides, you can use it to improve your link building and letting it inform you about errors that should be fixed, bad redirections, and the presence of duplicate content on your site. Screaming Frog’s SEO spider is ranked the best by influential SEO experts.

You can opt for a year subscription that would cost US$149.00.


Majestic is another marketing SEO tool that you should consider trying. It comes with several useful features, including The Majestic Million and Site Explorer. The Majestic Million lists the 1 million best-ranked websites on the web, beginning with the highest-ranking to the lowest. The Site Explorer gives you an overview of the total number of backlinks in your possession as well as a more general view of your online stores. This tool can also serve as a handy SEO keyword tool and help you find the best performing keywords.

You can opt for a monthly subscription of US$19.00 and access most of their SEO features.


SpyFu has an affordable premium plan, but most of the SEO features it is known for are accessible for free. It is a good option for a beginner who is still growing a website and would like to upgrade to the paid version after the website has become successful. Use SpuFu to view the rate your keywords are being searched in a month. It also analyses the difficulty of ranking each keyword. Also, use it to “spy” on your competitors and the find the sort of keywords they use as well as the number of monthly clicks they receive.

The pro monthly plan costs US$39.00 while the annual plan is US$58.00.


Moz is an SEO software and one of the most cited as must-have SEO tools among the experts. Its popularity roots from its reputation of staying updated amidst Google’s frequent algorithm changes. Use it to get keyword recommendations and perform site crawls. Also, you can get insights about the performance of your site and how to improve the performance (particularly if it is dismal). Their yearly conference, MozCon, offers valuable advice that you don’t want to miss.

The free MozBar allows you to view the metrics of your store while navigating any page Pro subscription with Moz starts at US$99.00.


SEOQuake is a Google Chrome extension designed to perform SEO checking tasks such as on-page website audits. Use this handy extension to assess both your external and internal links, compare your website with other similar sites and determine your performance in comparison with your competitors. You can also use it to analyse the density of your keywords. It incorporates an export feature which helps you to download and broadcast data to multiple people. The SEO dashboard is easy to read.

SOEQuake is freely available on Google Chrome, Safari, and Opera mini.


If you are looking for an effective SEO keyword tool, then you should consider trying KWFinder – it is the king of the long-tail keyword search. Use this tool to find a wide variety of long-tail keywords that have a remarkably lower competition. It is also one of the recommended tools for running analysis reports on SERP (Search Engine Result Page) and backlinks. One onboard feature that’s worth mentioning is Rank Tracker which enables you to determine your rankings and track your improvements based on any key metric.

KWFinders offers two plans: Annual – Basic US$29.90/mo, Premium US39.90/mo, Agency US$79.90 and; Monthly – Basic US$49.00, Premium US$69.00, Agency US$129.00.

SEO PowerSuite

SEO PowerSuite comes as an all-in-one software package that syncs link building, site auditing, and rank tracking functions. It consists of 4 software tools, although you can choose to buy them separately. The four tools are Website Auditor, SEO SpyGlass, LinkAssistant, and Rank Tracker. Use the Rank Tracker to check your website’s ranking for all the keywords you’ve added and discover new keyword targets. The WebSite Auditor analyses the website for you to find duplicate content, missing HTML elements, broken links, etc. The Link Assistant simplifies the process of link-building and finding all valuable link partners complete with their contacts. The SEO SpyGlass unearths your competitor’s link-building strategy.

SEO PowerSuite Pro costs US$299.00/mo while the Enterprise version costs US$699.00/mo.


Serpstat is an all-in-one tool that is geared toward growth-hacking for PPC, content marketing aims, and SEO. It is an all-in-one tool that should consider if you are after a cheap platform to manage your SEO team and analyse your competitors. One of the reasons why Serpstat is becoming the darling of many SEO experts is the troves of data it has it has collected over the years around the world. It is very much like Google Analytics but can complete other cool stuff that Google Analytics can’t do. There is a strong chance that your competitor’s data is in their database, and you could help a lot from it.

Four plans are offered: Lite – US$69.00/mo, Standard –US$149.00/mo, Advanced US$299.00/mo and Enterprise US$499.00.

Fat Rank



Fat Rank is one of those convenient SEO tools that you don’t need to buy as standalone software. Instead, it comes as an extension that you can install on Google Chrome. Use Fat Rank to find out where exactly your site ranks in Google Search for phrases and keywords.

Put this tool to maximum use by adding new keywords to the search to determine the rankings per page for every keyword you’ve optimised for. If you do not show up in the first 100 results, it will inform you that you are not ranking for the keyword in question. It is a great tool for optimising your online store.

Answer the Public

Answer the Public is a free SEO tool that helps you easily find topics for an ecommerce blog. If you’re running an ecommerce website and you’ve been having a hard time coming up with effective keywords and topics for your content, this could be the best tool for you. All you need to do is hire a freelancer to write great content for you. Take the content and send it to Answer the Public; they will come up with the best keywords to insert in the content.

Top SEO Trends to Watch Out for in Singapore

SEO is getting tougher and more specific – and by the look of things, the majority of marketers have already adapted to SEO’s best practises. They have them at their fingertips and burning the midnight oil trying to outrank each other.

So how do you beat the competition?

By keeping your fingers on the pulse of SEO, and all the changes relating to it. The more you learn about these trends, the more you’ll be able to plan for your digital marketing strategies for the time ahead, and with a clear mind on what to expect.

The Golden days of Link-building seem to be over

Please don’t get this twisted – link-building is still one of the most valuable assets in SEO. It’s in fact placed among the top three ranking factors. But it’s no longer the centre of attention or the be-all-end-all SEO cog it used to be.

It started with spam links losing all their SEO juice. They no longer cut it. And as it’s been said before, the authority of the site linking back to you matters a great deal, even more, compared to the number of backlinks you’re getting.

When authoritative sites link back to you more, that more search engines are compelled to rank you. So instead of targeting a series of small blogs, a more sagacious move would be to target big publications.

And while at it, you want to make sure that all the sites that you’re busy trying to hatch deals with are relevant in terms of what they’re involved with. Is what they blog or write about related to your blog or website?

While this is not exactly a new trend to watch, it’s something that you might want to observe as you work on your next marketing strategy.

Ranking at the Top of SERP is no longer the Numero Uno

While it’s always been every marketer’s goal to propel their site to the first page of Google and other search engines, it’s sad to note that, that no longer translate to increased web traffic. Other factors do come into play, and that’s what you should be aiming at instead.

A closer look at the Search Engine Result Pages (SERPs) will reveal a lot of ads, snippets, and question boxes.

A web page may rank atop, but remain buried in many of these factors. So instead of obsessing about ranking your site and claiming this top spot, a nicer approach would be to focus on the other key metrics that matter such as Click Through Rate (CTR).

A/B Testing should be your friend in this. Try experimenting with different meta descriptions and headlines. Use a different combination of keywords on Facebook and Google AdWords to find out which one among them carries more weight.

In other words, you want to dedicate some time to learn how to increase your CTR. So, as you work on propelling your site up the search engines ranks, you must also dedicate some time to finding out how they’re likely to fair on in the SERPs when they finally show.

Mobile-First Indexing

Google has been vocal about mobile-friendly websites for the longest time possible, and how it prioritises them in the SERPs. That came after it was found that a majority of users browse the internet using a mobile device.

That means, if your primary goal is to make it easy for your users to access your content, then common sense demands that you optimise it for the various screen sizes – if you haven’t done that already.

Try testing your site, and every single one of its content and functionalities on mobile, and make sure that it works fine — better or more the same as it works on PC.

Voice Search Relevance

Blogs talk about this all the time, and it’s because it’s true. The number of users taking advantage of voice searches is on a sharp rise. It’s just a matter of time before everyone catches up with it.

That means you have to consider throwing it into the mix if you intend to continue enjoying the traffic that you’ve been getting from search engines.

Users are buying smart speakers and rushing to install apps that can carry out searches using short voice commands. It’s a trend that you do not want to gloss over, and which you still have the time to take advantage of and gain a competitive edge before your competitors catch up with it.

Local SEO

Google decided to go full ham on local SEO this year. They’re bound to tighten the nuts even more as time goes.

Your only option in this is to get your business optimised for local SEO. And it goes beyond optimising it for geo-targeted keywords. You have to get it consistently listed for NAP.

Customers within your locality should be able to find you in the Search Engines every time they need your services.

Tip: Get listed on Google My Business, focus on getting reviews, and remember to map the exact location of your business, and make sure you’re using the same address across different social accounts.

Focus on Featured Snippet

Featured snippets can help you increase the value of your content in the search engines. You do necessarily need the first position but to get your content to the first page of Google and other search engines.

The easiest way to get listed as a featured snippet is to make sure your content has so many relevant subtitles. Remember also to include a table of content and to directly address some of the questions that users prompt search engines for answers.

E-A-T or be eaten

If you’ve playing blind to the whole concept of EAT, it’s time you started paying attention to it. I’m not talking about competing or having your lunch or breakfast.

This statement references the exact words that EAT stands for, Expertise, Authoritativeness, and Trustworthiness.

These are the three key elements that search engines are currently ranking sites for, and which Google introduced them a while ago, here.

Here’s how you take advantage of EAT:

  • Make sure that all your authors have a detailed bio outlining their expertise. If their author profile is impressive enough, users will have an easy time trusting them and so will search engines.
  • Strive to have authority sites link back to you.
  • Be sure to back up your claims with sources, stats and relevant data.

Learn to Optimise Your Content for Semantics

Google is no longer the same search engine tool you used to know a few years back. But an advanced system, with logic and ability to interpret things in ways that you’ve never imagined before.

Exact match optimisation is an outdated marketing strategy, yet many businesses owners still remain hung up on it.

In its place comes semantic search optimisation, thanks to AI and in part to voice search and mobile search. What that means is that Google is in an even better position to understand what you’re interested in finding even it’s too vague or misspelt.

SERP Marketing

Google’s vision has advanced a great deal. It’s no longer aiming to be a discovery project, but an online destination centre. They want to dominate the market and be the centre of everything that users need online.

Google is building itself as the ultimate source for comprehensive answers to every search query an online user has. They’re blending in knowledge graphs, interactive and visual results, as well as quick answers and everything else a user might be interested in online.

That’s where the whole idea of SERP marketing comes in. Instead of optimising your content for the top position, you need to start focusing on optimising your content on all the key elements that Google focuses on.

So, forget about SEO for a moment and focus on SERP marketing to remain in Google’s good graces.

Videos are a Sources of information

You might have noticed that Google now ranks videos in their result pages. That’s one of the directions you should be thinking of taking to continue dominating search results.

Videos searches are increasingly becoming popular, with a recent study contacted by Google revealing that 6 out of 10 people prefer to watch video content online and NOT on TV.

Yes, YouTube is on the verge of replacing TV, and there’s nothing to stop that.

So, as you fight to optimise your content for search engines, you might also want to optimise it for YouTube and other video streaming platforms you know. Be sure to optimise the videos for the keywords that you wish to rank for – by integrating them in both the headline and description of the video.


Selecting the right SEO tools to use in Singapore may sound daunting at first. After all there are 200 over ranking factors in Google’s algorithm. Even SEO and Google executives seem to be at odds about how the Google algorithm works, see this post for more information.

However, if an SEO agency consultant, or a well-trained digital marketer can create a simple 20 step programme of SEO processes to work on a daily basis, including monitoring, researching, website fixing and content upgrading – they can be sure his website will slowly, but surely, advance up the SERPs.

If you want to start with a surer footing, MediaOne provides training programmes, SEO starter kit consultation up to full-fledged SEO management for entrepreneurs, SMEs, large enterprises to government agencies alike.

Author Bio

Tom Koh is the CEO of MediaOne, a leading Asia digital agency. He comes packed with 2 decades of international digital marketing experience. In his spare time of maybe 20 minutes a day, he loves coaching, blogging about all things digital and trying to figure out how to make his dog do the roll.

October 23, 2019

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