SEO in Singapore is improving a website in Singapore to rank for Google.com.sg and other search engines using white hat SEO guidelines and SEO agencies. The SEO should involve improving the site health in accordance to SEO best practices, create E-A-T content and optimising the backlink profile in the Singapore context. Here is a complete guide for you to get started.
Video Tutorial On SEO Basics
If reading is not your thing, you can simply watch this for the SEO basics:
Why Do We Need A Unique Approach To SEO In Singapore
It doesn’t matter if you’re a seasoned marketer or a newbie. The first step to making SEO work for you is ensuring that you’re at the top of your SEO game. You have to know what still retains water and what’s no longer effective.
Google and other search engines frequently change their algorithm and SEO practices to ensure that users get the most accurate results. This did not happen previously, so monitoring these changes and ensuring your site follows them can be a challenge.
Fortunately, there are professional SEO agencies who have the expertise required to optimise websites and carry out A/B tests to check that all aspects are working optimally. Considering outsourcing to one of these agencies to free up your schedule and scaling up your business.
Today, we look at expert tips on how to do SEO in Singapore and get tangible results. Each tip we will discuss has been tested and found to be capable of giving any website the muscle it needs to get ahead of the competition.
10 Most Important SEO Ranking Factors in Singapore
Ranking factors refers to all the signals that search engine bots use to determine your position in their result pages. They include:
Content refers to the experience and information that you direct towards the user. In the world of SEO, content can take the form of written posts, videos, images, infographic, or audio.
Written posts are the most common form of content, and apparently, one of Google’s most important ranking factors.
It’s to be, however, noted that Google doesn’t rank written content the same. It instead ranks them based on quality, relevancy, and the degree of usefulness to the end-user.
Quality plays a critical role in this. And it starts by writing with the end-user in mind.
Will the user have an easy time reading and understanding the post? Is the information you’re writing accurate, relevant, and of any value to the user?
Through Latent Semantic Indexing (LSI) Google can quickly tell how deep did you go in covering a particular topic. All they have to do is check the cluster words relating to your niche, and how many of them you’ve covered in a piece of article.
The next thing they’ll be looking at is the length of the post. A few years back, you could have succeeded in ranking a website with a 500 word or less article. However, today, you have to write lengthy articles or more than 2000 words to appeal to search engines.
Content recency is another content-related factor that Google uses to determine if your article is quality enough. However, this only applies to a limited number of sites, particularly those that focus on news, economics, technology, and a few other subjects that need to be updated regularly.
However, for informative sites that specialise in history and never-changing facts, content recency has little impact on quality, as well as ranking, in extension.
Content Ideas to Consider:
- Current events or trends in Singapore.
- A list of resources that you can find in Singapore
- Information on vendors or prospective clients and customers
- Local News
- Statistical facts in Singapore
- How-to guides
- Notable organisations, landmarks, and people
Google uses backlinks to determine content quality and relevancy. You’re only perceived as high quality when you’re able to get high-quality authority sites to link back to you. In the same vein, getting lots of low-quality sites to link back to you adds no value to your SEO score other than exposing it to unnecessary risk.
You can guest blog for these links. You’re however restricted to only pitching to high-quality authority websites that are relevant to your niche.
Infographics also encourage other sites to link back to you. Just focus on coming up with backed statistical data, and visually stunning infographics and other websites will naturally link back to you.
While at it, you have to steer clear of reciprocal linking. Don’t waste your time exchanging links with other web owners, as there isn’t much to achieve with that.
Here are a few platforms you get backlinks from in Singapore:
- Local Media including Zaobao, Todayonnline, Stomp, the smart local and so on.
- Forums such as Hardwarezone, SGTalk, Expat Living, and Forums.CondoSingapore.
- Generic directories such as Yelp, HotFrog, and ZipLeaf
- Local citations from platforms such as Apple Maps, SG Nearby, Biz Exposed, and the GreenBook
- Business directories such as Street Directory, eGuide, The Green Book, and so on
User experience refers to the feeling that your users get while interacting with your website. It’s good when users find your site intuitively easy to use, and poor when they have a hard time understanding it.
Several factors play right into the quality of your user experience. These factors include click-through-rates, exit rate, bounce rate, and time-on-page.
Google uses a machine learning system called RankBrain to determine the quality of user experience your website generates.
Factors that determine the quality of user experience in Singapore:
- Mobile responsiveness
- Page speed
- Website relevancy
- Content usefulness
How much time does your website take to load?
If your website loads faster enough, that means your users won’t be wasting too much of their time waiting for it to finish loading.
Consequently, faster loading means a lower bounce rate. None of the users you attract will be tempted to skip it for another site.
A lower bounce rate also translates to better user experience. A site that loads faster will be awarded a higher SEO score, which means more traffic for it.
To appear on the first two pages of search engine results, your site must load in less than two seconds. Any website that takes more than 5 seconds will have an incredibly higher bounce rate. Meaning, the bulk of the users you attract will be dropping off without even finding out what’s going on with your site.
Stats show that the majority of internet users browse the internet on mobile. That means a poorly optimised site puts you at risk of losing more than half of your potential customers.
Google released its first mobile indexing update in 2018. After which they’ll go on to tighten the nuts making it mandatory for business owners in Singapore to optimise their sites for mobile.
Remember, users have a wide range of site options to explore. The last thing you want to do is to give them a reason to check the next available website.
Google cares about your site’s security just as much as it cares about user experience. This is especially true for e-commerce websites. The least that you could do is install an SSL certificate to your site.
No need to fret though, considering SSL certificates go for as little as $10 a year. Once you install the certificate, a green padlock will appear next to your site’s URL. This is to confirm your website now has an added security layer to protect users’ data such as credit card information from getting intercepted or tampered with while in transit.
After you’re done setting up your site and optimising it for search engines, how long should you wait before results show?
Well, with SEO, you have to learn to exercise patience. There’s nothing like an overnight success. You have to work hard for everything and patiently wait for results to show.
According to Ahref, only 22% of the top 10 sites in the SERPs are less than a year old. The study also goes on to show that the average domain age of websites that search engines rank high is three years.
In other words, it takes so much time and more effort to rank a newly launched website compared to an old one.
On-page SEO refers to the process of optimising your content and HTML tags for search engines. Anything relating to content and meta-tags falls in this particular category of SEO.
It entails keyword research, content optimisation, image optimisation, internal linking, and URL optimisation, to name a few.
How do search engines perceive your site when they crawl it? How about users that interact with it? The wrong signs will give the target audience the wrong perspective about your brand.
You need a UX/UI designer with an SEO background to pull this off. In which case, they’ll be designing a site that strikes a chord with both users and search engines’ bots.
The content on your website should make logical sense to the end-user. At the same time, search engine crawlers should have an easy time indexing the different webpages. One sure way of achieving this goal is by making sure the URLs are properly structured.
As a designer, you have to make sure that you’re using a template that’s easy to navigate. The next thing you want to do is arrange everything into relevant categories and sub-categories, with clear labels to get rid of the confusion that may arise.
SEO and social media marketing are intertwined at the hip. After readers find your website in the SERPs and open it, the next thing they’d want to do is share it on social media.
The more your content gets shared on social media, the more it’s likely to go viral, thus generating even more traffic for your website. Here is an article on the best time to post on Instagram, Facebook, Twitter, Pinterest, and LinkedIn.
How To Do On-Page SEO: Tips For Singapore Digital Marketers
You need make sure that your website on-page SEO essentials are up to date to offer you enhanced visibility and peak website performance on search engine results pages (SERPs).
The on-page rules have changed over the past few years because Google tries to offer their customers the best results. Google is becoming smarter, and so should your on-page strategies.
Defining On-Page SEO
On-page SEO refers to the aspects of your web page that can be optimised. It includes all the elements of a web-page that can improve the ranking of your site in the result pages when added together. As Google becomes more complicated, one of the critical issues that influence on-page optimisation is applicability. When developing a web page, you are supposed to consider the relevance of your page to the query searched.
See on-page SEO as an advantage to your audience. You have a minimal time to influence the user to interact with your website. If the users engage and interact with your site more, it shows that they have a good experience.
After understanding the aspects that affect your on-page SEO, analyse your page to determine its performance.
On-Page SEO Attributes
Implementation of tags may be the most crucial element of on-page SEO. If they are created and utilised optimally, they will enhance the number of visitors to your site. Meta tags provide your webpage’s information to search engines. To get an impressive ranking, meta tags need to be relevant and customised to enhance customer satisfaction.
Your page contains multiple tags, but the title tag is the most important. The title is what appears on the search engine results for both paid ads and organic results. The title tag summarises what your page is about. Google compares the title tags and what is included in the content to give a rank to your page. Keep your title tags short and descriptive. Utilise Snippet Optimizer to model how the title tags and descriptions will look in the SERPs.
Utilise your title tags to be prominent than your rivals and engaging to your visitors. Also ensure that you include all the relevant information, including the location for local companies and your keywords.
This shows what visitors expect to get out of your page. While this aspect is not directly linked to ranking, it is used by the search engines to determine the topic in your page and the users who will find it relevant.
A good meta description can give your business a competitive advantage, enhancing your website’s click-through rate and conversions. So, it is recommended that you add a meta description to all the pages in your site. Clearly describe what visitors will get on your page. Also, add your brand name and some of your keywords that fit naturally to the text. A meta description is an initial interaction most visitors have with your website. Ensure it is welcoming.
Your blog or landing page should have several heading tags, from H1 to H6 if possible. Add multiple H2s and H3s as visitors go down the page. The heading tags are used to outline the various sections of your page to enhance its usability and SEO aspects.
For some blogs and landing pages, remember that the users might not be interested in reading the whole page. They are probably looking for a section that is valuable to them and that provides answers to their queries. Heading tags outlines the sections of the page, making the arrangement look clear. Heading tags should not be ignored. They carry more influence on the page than a basic paragraph. Always keep the users in mind when creating headings.
As an SEO factor, adding the words in the heading tags in your title gives your visitors a well-defined overview of the information contained in your page. The search engine system relates the content below all the heading tags to determine its applicability.
When considering heading tags, there are some practices you need to stay away from to enhance your search engine ranking in Singapore, particularly filling irrelevant keywords in the heading tags. Also, you should not use the same heading tags on multiple pages on your website since Google will not understand the page in your website to rank for a question including that heading tag. The Yoast SEO plugin assists you to determine the strength of each of your pages. It analyses onpage factors to ensure your page is completely optimised. It alerts you in case of any problems with the onpage SEO aspects.
Your URL strings should be easily readable, concise, and short. URLs with fewer folders also tend to rank better. When you have two pages that contain similar content, redirect one page to the other page that you feel is stronger to avoid duplication of material and show Google the page they should rank.
A short URL creates a good user experience, and it is also easy to embed and share. It enables your visitors to identify what is included in your page quickly. Also, you should add your primary keyword in the URL. Your URL should outline the information visitors will find on your site.
Don’t let your visitors wonder what is included before clicking to your website. The URL, meta description, and title should make it well-defined.
Authoritative and User-Friendly Content
Google looks forward to matching the intention of the user when they crawl your page. The content on your web page should explain the specific topic of your blog or the products and services that you offer. The internet is full of material, and, therefore, it is crucial to make sure that yours is exceptional.
Content creation involves the use of keywords, words, and writing skills that are valuable to the users while still pleasing the search engines. Perceive your content as engaging in a conversation with your users. The content you create must show your authority and expertise in the industry. The best content addresses your customers directly, exhibits the value you present, and attracts them to browse further or get in touch with your company.
You should be aware of the Google Algorithms to ensure that you create content that can give you a high ranking. For the best practice, answer queries from your visitors within the shortest time as possible. Google has developed its ability to understand the intentions of the users and give them the best results. You should create your content using a conversational approach to enhance the user experience of your page.
Content-Targeted on Keywords
Focusing on the keywords is still a crucial aspect in SEO. You can either create meta keywords for your service or product pages that target multiple searches, or a keyword that focuses on a single query like in blogs.
Using keywords correctly will affect the ROI of your digital marketing. Understanding your keywords will enable you to develop superior strategies to improve your online marketing. Always ensure that you give the most significant benefit to your business by using keywords that have bulk search volumes. If you want to obtain the best results on your webpage, research your keywords and ensure that your business can relate with the targeted keywords. There is nothing worse than emerging on the first page for questions that do not lead to any conversions.
You can utilise the Google Ad Keyword Planner tool to know the volume of search and the keywords that your competitors target. If you deal with content marketing, choose your keywords wisely. Your keywords should include the topic, and the location for content targeting local audiences.
Google uses synonyms for common keywords or Latent Semantic Indexing keywords to determine the relevance of a certain query. Create content that will increase traffic to your website from various related questions. The aim is to receive clicks and utilise your on-page elements to increase traffic and conversions.
Outbound and Internal Links
Links have an enormous significance in SEO. Getting links from authority sites and quality sources intensify the domain, while internal linking throughout your website enhances the user experience and improves your SEO. Internal linking between your service pages and blogs helps strengthen your site’s crawl-ability, exposing the most important pages in your website to Google.
When you add a fresh link to your landing page, it is simpler for Google to know you have added new content to your site than creeping the whole website for further information. Don’t add a link in every sentence, but enhance your content with internal links to improve your SEO.
Heighten Your Images
Adding images to your web page improves the experience of the users. However, you can optimise your images to enhance your SEO. Make your primary keyword the alt text and develop a unique title with information that is relevant to the image.
Images have a significant function in enhancing conversions. Ensure that your images are correctly scaled for SEO purposes. A large image makes your page take longer to load. Scale your image correctly to ensure it exhibits the minimum possible size.
The current world is visual, and while content is the most essential, ensure you include relevant images to capture the attention of your visitors.
Mobile Responsive Pages
Your site needs to be mobile friendly and responsive for your page to be found appropriate by the search engines. Ensuring that your website is appealing and responsive to mobile users offers you several benefits. Over 50% of users use mobile devices to search for content. You can use a Mobile-Friendly Test Tool to learn how Google views your page.
Google shows Accelerated Mobile Pages (AMP) to continue giving their customers the best and fastest experience. The faster your site loads, the more engaging it is for mobile audiences. You can test your website to ensure it is mobile-friendly using Google’s test tool. For a site that is not mobile-responsive and friendly, Google gives you recommendations on what you can do to fix the problem.
Speed is essential in the current technology. People don’t want to wait. If your website is not loading fast, they will look for another site that will. About half of all internet users on mobile platforms in Singapore exit a website if it does not load within three seconds.
Satisfying your visitors increases your rate of conversion. A study conducted in Singapore showed that 58% of audiences using mobiles require your website to as quick as, if not more than, they have experienced when using desktop platforms. Optimise your pages and remove all the aspects that are causing your website to load slowly.
There are tools that you can utilise to improve the performance of your website up to the expectations of your customers. Some tools that you can use to analyse the health and speed of your pages exist, and they include Mobile Website Testing Tool, Pingdom Website Speed Test, GTMetrix, and Page Speed Insights.
If your website loads faster, you will get more engagements. Once you have optimised all the other SEO factors, concentrate on enhancing the loading speed of your site.
What Does A Perfectly Optimized Page Entail?
From top to bottom, optimise your website as much as possible. A correctly optimised page includes optimised meta tags, technical backend features, and an outstanding appearance. Digital marketing involves connecting with your audience. Your site should guide them to decide to engage with your brand. An optimised page:
- Is relevant
- Contains quality content
- Has correctly written meta tags
- Includes internal linking
Make sure you are giving Google the right signals to rank your website at the top. Also, offer the audience with the data they need, and understand how they relate to your website using analytic tools.
Using various SEO tools, you can measure the functioning of your website and determine if there are errors. Google enables you to update and address the performance of your entire website. A correctly optimised page develops an impressive user experience while strengthening your brand. It will improve traffic, enhance your ranking on search engines, and increase leads.
Singapore SEO Firms Should Have These SOPs
Singapore business owners are starting to understand that owning a website is not an option these days. No matter what industry you’re involved in, they know that it’s important that you establish an online presence. However, what many business owners don’t realise is that there is much more to online success than simply starting your website.
You see, in the ideal world, you would simply create a website, fill it will valuable content, and then the users will naturally find you. Unfortunately, this is not how it works. Even if your site looks amazing and provides the most helpful information out there, you’re still going to need to take specific steps to make your site accessible to all of your potential customers. These steps are what is referred to as search engine optimisation, or SEO Firms.
What Exactly is SEO?
More specifically, SEO is the process of optimising your site so that it organically receives the maximum amount of quality traffic from the search engines. And when we look at how Google works, we can see just how important SEO is to your online success. Studies show that over 60% of users click results on the first page, and over 40% of users will actually change their query if they can’t find what they need on the first page of results. This ultimately means that if you’re not first, you’re technically last.
While there are many businesses who attempt to execute a winning SEO strategy, not many are familiar with the best practices. Either they are overwhelmed by techniques or they are not working with the best SEO agency. What this means is that you can easily outperform the competition with the right strategies.
So What Does SEO Require?
Search engine optimisation can be a challenging process as it requires several key ingredients. In many respects, SEO is much like a puzzle in that there are many pieces that must come together in order to get the best results. Even if you’re missing one piece, your job is not complete. But what makes for a strong SEO strategy? Let’s take a look at a few of the most important elements:
Content: One of the most important parts of SEO is the content. And that’s because this is one of the biggest ranking factors. It’s important that your site contains the most relevant content that you can create. The topics must be very specific so that they effectively target the right audience.
Technology: Your website needs to run on the best content management system. This system is one in which that follows the rules of the search engines. Your content management system is the backbone of your SEO strategy because it allows you to make changes that the algorithms require. Your CMS is especially important if your site contains a lot of pages.
Structure: When search engines scan your site, they’re looking for specific details. This means that your web pages must be structured in a way that makes it very easy for search engines to scan them. The perfect structure often includes elements like headers, relevant content, and <h1> tags.
External Linking: Another important factor in SEO is your position in your online community. And this is determined by the number of links you have pointing to your site. In other words, how many people in your industry are linking to your content? The more links you have, the more relevant you appear to Google and other major search engines.
10 Essential SEO Tips
When it comes to the best SEO strategies, there is no shortage of tips and tricks that you can use. So it’s easy to get lost in them. However, there are a few key techniques that you can focus on to ensure that your campaign is on the road to success. Let’s go over them.
1. Find your keywords
One of the first thing that Singapore businesses should focus on is identifying the right keywords. There may be a lot of words and phrases that relate to your business, especially if you offer a lot of products. However, in most cases, there are just a few crucial ones that you should use often and spread throughout your website.
And you can find them in three simple steps. First, perform keyword analysis. Find out which words people are using to find the types of products or services you offer. Next, select your keywords. You need to narrow down the list that is most relevant to your site and your specific products or services. Finally, place the keywords. Weave these words and phrases into your copy so that they can achieve the maximum effect. While this process involves a lot of common sense, you can also use Google’s Keyword Tool to get more ideas.
2. Create relevant content
The primary goal of search engines is to deliver results that are useful to the users. So if you want to make sure that you rank highly, you should aspire to create content that is as valuable as possible. The best and most favoured content is long and detailed. Consider posting white papers. You may not be the best writer, but if you have a good grasp of your topic, it will be easy to create quality content.
If you’ve ever written a contributed article or whitepaper, post it on your site in full. Search engines are increasingly giving preference to pages with longer content. Likewise, post any and all of your press releases. If you’re getting media coverage, create a News section and post those articles as well.
Also, consider adding a news section to your blog. Cover all of the latest trends and issues within your industry. You can even pot press releases and media coverage about your business. These news updates will ensure that your blog remains current and up-to-date. You’ll always have fresh, keyword-rich content.
3. Optimise your title, headers, metadata, and URLs
One of the most important ranking factors is your title tags. These appear at the very top of your browser and they will appear as the title of your link in the search results. The trick is to use your keywords in them. Not only should you include a keyword, but you should make sure that your title tag closely relates to the content on that page. Use these keywords in the body of your text as well as in your <h1> header.
Metadata is in the code of your web page. It provides a description and the keywords about the information that is included on the page. Metadata isn’t as valuable as it used to be, but it still holds some relevance in terms of ranking. Just keep in mind that Google only shows the first 150 characters of the metadata and in some cases, you could be penalised for including over 10 keywords.
The structure of your URL is also important. It needs to include the most relevant keywords for the particular page. Also, you should avoid using symbols and other strange characters. The best URLs are short and to the point.
Make sure that you don’t recycle titles, metadata, headers or URLs. Sure, there should be consistent with your keywords, but these things should never be identical. Each element needs to be unique to that specific page.
4. Create Your Sitemap
Sitemaps are very useful to the search engines. They make it easy for the spiders to crawl your site. The map should be clean and free of any extra text or images. There are two types of sitemaps. One is for navigation and the other, XML, is for spider purposes. After you have created your map, convert it to XML using tools like XML sitemap.
5. Monitor your load time
When it comes to your rankings and user experience, there is hardly any factor greater than load time. Even if your site looks great and offers quality information, you never want the users to have to wait for it to load. Nor do you want search engines to lower your rankings. You see, spiders take the size of your page into account and they will avoid indexing the page if it takes too long to load. And this affects how well optimised the page is.
The number of links that point to your site is a huge ranking factor. When there are a lot of relevant, high quality sites that link to yours, it lets the search engines know that your site is valuable and credible, and will rank your site accordingly.
This is why it’s a good idea to create your own reciprocal link program. This program would require your regularly approaching relevant, quality sites about posting some links to your website in exchange for you posting their links on yours–specifically to internal pages. Just remember that quality is more important than quantity. Those with higher page ranks will likely get you a higher page ranking. Also, ask that sites use relevant keywords when linking to you.
7. Avoid flash and large images
Sure, it’s great to be creative, but your creativity should never overshadow the functionality of your site. Before making decisions to add flash content and certain graphics, you need to first consider how it will affect your SEO. How easily will spiders crawl your page? Spiders can’t crawl images nor can they index flash content. These elements should be used in moderation.
8. Avoid black hat
SEO can have a huge impact on the success of your business and this provokes some businesses to find ways to trick the system. These techniques are known as black hat tricks. Website owners may use methods like cloaking in which they send spiders to different sites than users see, keyword stuff and title stacking. These are short cuts usually backfire and can result in your site being penalised or even blacklisted.
9. Follow SEO news
Ultimately, SEO requires you to figure out what the algorithms want. And this means you need to know when changes are made to the algorithms. Realise that SEO is an ongoing process and SEO experts are constantly revisiting and tweaking their formulas. So bookmark the most knowledgeable websites like as Search Engine Watch, SERoundtable, and Organic SEO.
10. Pay attention to the little things
While those mentioned above are the most important elements that are a few second-level SEO tactics you should master. These may not be what gets you to the top, but they can certainly have a significant impact over time. For instance, use alt tags for your images, use keywords in your image descriptions, use interior links that are keyword-rich, use 301 redirects for internal redirects, and use Google’s and Yahoo’s webmaster tools.
SEO is not easy. It requires your keeping a close eye on every aspect of your site. You must be vigilant about making the changes that can ensure a better position it on Google and Yahoo. The good news is, there are several SEO agencies to choose from.
SEO Singapore: SEO Trends, SEO Tools & Techniques
Search engine algorithms are constantly evolving. To succeed, you need to be familiar with the latest techniques, trends and tools for SEO in Singapore.
In Singapore digital marketing realm, strategies change regularly – what was working last year may not be as successful this year. The same applies to search engine optimisation. If you fail to adapt to the latest developments in the industry, you risk falling behind to competitors. In this context, losing out to your competitors means reduced traffic and less visibility on the web, which can hurt the progress of your business.
Actionable Techniques for SEO in Singapore
As mentioned above, SEO in Singapore is always changing. Here are the strategies that are useful and will rank you on top of SERPs and earn more revenue this year.
- Optimise your website for Google RankBrain
- Understand your audience and user intent
- Go beyond Google search
- Boost underperforming pages with internal links
- Use structured data markup
- Invest in technical SEO
- Optimise for voice search
- Optimise for featured snippets
- Refresh existing content
- Optimise your content for semantic SEO
Optimise Your Site for Google RankBrain
Google recently announced the release of the RankBrain algorithm, which is set to revolutionise the SEO industry.
Google RankBrain is the search engine’s first machine learning algorithm. Its primary function is measuring how users interact with results on the first page of search results. A page that meets the needs of the user gets a higher ranking, while a page with irrelevant information will rank lower.
According to Google, RankBrain is one of their top three ranking signals, alongside links and content. There are two quick ways of optimising your site for this ranking signal.
- Improve your organic click-through rate – Google RankBrain loves it when more people click on your search results. When this happens, they rank you higher. If people do not click on your result, you will lose your rank. To improve your CTR, consider including numbers in your title and description tag.
- Improve dwell time and decrease bounce rate – if your site has a high bounce rate, it means that your content is useless. Google will lower your rank as a result. On the contrary, if your site has a high dwell time, RankBrain will increase your rank.
Above all, make sure that your content is easy to read. It should also render correctly on mobile devices. Nowadays, almost 60% of internet users do searches using their mobiles and tablets.
Understand Your Audience and User Intent
If you want to be successful in SEO in Singapore, you should understand the preferences of your audience. Specifically, you should know whether they like reading text, image, video or a combination of the three.
You need to understand what your audience expects to see on your website. The content should be presented in the simplest way possible. It is also worth noting that the interests and preferences of your audience can change faster than you think.
Even if you write fantastic content and optimise it, it means nothing if it does not have value to the intended audience. Nowadays, you have to centre content on user intent. More importantly, you should avoid ranking for broad terms.
During keyword research, you have to check search results to see if similar websites are ranking for that specific phrase. If they are not, you should avoid using that keyword. Instead of using exact keyword phrases, focus on creating content that answers the questions of your target audience comprehensively.
Ideally, you should create content that anticipates the follow-up questions that your audience may have once you provide answers to their primary issue.
Go Beyond Google Search
If you want to stay ahead of the competition, your SEO in Singapore should look beyond Google. Although Google is undoubtedly the number one search engine, other platforms are making up the ground. Your search engine optimisation efforts have to consider these ‘other’ platforms.
An SEO campaign is successful if you show up wherever your target audience is searching. If potential clients are searching for apps, they need to spot your listing in app stores. Established brands employ a multi-faceted approach to marketing, and you should do the same for your digital marketing in Singapore. Your SEO campaign should transcend search engines like Google.
As a marketer, you should think beyond driving users to your website. Your brand should be visible in as many platforms as possible. For instance, you could capitalise on the growing popularity of digital assistants such as Amazon’s Alexa and Google Home.
Ultimately, you should optimise content such that it appeals to your audience, regardless of the source.
Boost Underperforming Pages with Internal Links
Internal links are links that direct users to other pages within your website. They are useful in assisting the flow of authority on your website.
Most people also believe that the anchor text on internal links has an impact on your Google rankings. According to Google’s John Mueller, this speculation is correct. That said, you must have an excellent internal linking structure.
If you want to boost underperforming pages with internal links, here is how to go about it.
- Find the underperforming pages – using the main keyword for that particular page, assess how it ranks against competing pages. The competitors should share a similar search intent and have the same URL rating. This means that if your page is a blog, your competitor should also be a blog. The site should also have the same authority as you.
- Find the places to add internal links – after finding the underperforming page, you need to find where to place the links. The best way of doing this is by searching your website for posts that mention the title or anything related to the content in the underperforming page.
Use Structured Data Markup
As Google continues to embrace artificial intelligence, structured data is becoming more critical by the day. AI needs fast processing of contents, and structured data is key to this.
If you are serious about your SEO in Singapore, you should learn about structured data, schema, and active and passive search behaviours. You should know how these aspects relate to actions that signal intent. The objective of this is to make it easier to find the information on your website.
When your website has the right information architecture, tags, metadata, and structured markup, it makes it easier for search engines to understand its contents. As a result, you get a higher ranking, which is the primary objective of SEO.
Invest in Technical SEO
As technology advances, websites become more complex. This underlines the importance of investing in technical SEO.
Here are the core elements of technical SEO that businesses should look to implement.
- Page speed – nowadays, Google rewards sites that take a short time to start displaying visual content. Page speed is a critical aspect of technical SEO.
- Progressive Web Apps – websites are evolving into web apps. You should optimise your site such that users are comfortable with it appearing as an app on their home screens.
Optimise for Voice Search
Voice search is one of the emerging trends for SEO in Singapore. According to Google, 20% of search queries on its Android devices are voice searches.
Many industry experts expect voice search to go mainstream this year. However, there are concerns over its ability to fulfil complex searches such as comparing products and services. That said, the increasing popularity of voice-controlled smart devices means that it is worth the investment.
When optimising for voice search, marketers should understand translators cannot handle voice response. The use of voice will vary according to location, mainly because people have different dialects and accents.
Optimise for Featured Snippets
Besides optimising your website, you should also optimise for Google search experience if you want your SEO in Singapore to do well.
You should focus on elements such as answer boxes, the knowledge graph, and carousels to improve the levels of organic to traffic to your site. This amplifies the importance of search engine optimisation, as a website’s exposure depends on more visibility on search results as well as the number of clicks.
Another crucial aspect is optimising for featured snippets, also known as position zero on SERPs. Here are tips for getting a place in the featured snippet.
- Structure your content better than your competitors.
- Optimise your content for mobile search.
- Use multiple H2 and H3 tags.
- Use a table to provide a quick summary of the content.
- List a bullet-point summary.
- Get quality backlinks from authority sites.
- Increase the site loading speeds.
Refresh Existing Content
Sometimes, content that used to get fantastic results for your SEO in Singapore might cease to be useful. For instance, a post that used to rank on top of SERPs may no longer appear on the first page of search results. This means less traffic and fewer conversions.
In most cases, content loses ranking when it becomes outdated. You can restore its worth by refreshing it with new statistics and then republishing it.
Here is how to identify content on your website that needs refreshment.
- Use trial and error – over time, old content is bound to suffer from reduced traffic. You should occasionally check the performance of old pages to see if they need refreshing.
- Use Google Analytics – this tool allows you to easily identify pages that are losing traffic. Navigate to the landing pages and then generate a report covering the past 12 months. From the results, you should tell if the page is receiving as much traffic as it was in the previous year.
Before you refresh content, it is vital to check whether its ranking relies on freshness. You can do this by checking SERPs for republished pages. If other sites are republishing content on the topic, it is an indicator that freshness is crucial for its ranking.
Optimise Content for Semantic SEO
In 2013, Google introduced a search algorithm known as Hummingbird. Before this update, Google used to analyse individual keywords within your content. The Hummingbird algorithm meant that the search engine could now understand the subject covered in your content.
The ability of search engines to understand the subject of your content and rank search results accordingly is known as semantic search. For this reason, you need to optimise your content for semantic SEO. This is how to do it.
- Optimise your page as you would for regular SEO.
- Cover subheadings related to your primary keyword – this enables Google to understand the subject of your content.
The Most Significant SEO Trends in Singapore
SEO is in constant motion, and you need to adjust regularly for your digital marketing in Singapore to remain on track.
Here are the most notable SEO trends in Singapore in 2019.
- A rise in voice search
- Mobile-first indexing
- Blockchain technology impacts SEM and SEO in Singapore
- The rise of Amazon search optimisation
- Accelerated mobile pages
A Rise in Voice Search
As mentioned earlier, voice search becoming more popular and is soon expected to go mainstream. By the end of next year, experts predict that 50% of all searches will be voice searches.
The reason behind the popularity is the rising ownership of digital voice assistants. The problem with optimising for voice is that it requires an entirely different approach than other SEO strategies.
Consider this instance. The way one searcher forms their question will be different from the way another user creates their query. If the search engine only allows users to ask questions in a particular way, it might not return results for all user queries.
Users will need to adapt to make the most of voice search. Marketers should also keep in mind that Google favours short answers to voice search queries –a standard result has an average length of 29 words.
There is a correlation between voice search optimisation and Google’s featured snippets. The short answers can improve your ranking above competing website, giving you the much-desired position zero in search results.
Google introduced mobile-first indexing in March 2018. Many people believe that the change was long overdue, given that 57% of web traffic comes from mobile devices.
The mobile-first index is still relatively new, and nobody knows its impact in the future. So far, it is known that it mainly focuses on page loading speeds and responsiveness.
It appears that Google believes that websites with slow loading speeds are the most significant challenge to mobile browsing. For this reason, they are implementing the mobile-first index to force website owners to improve loading speeds on their sites. Having a slow site can significantly hurt your SEO rank.
If you want your SEO in Singapore to be successful, you have to build a site that provides an optimal browsing experience to users. Nobody knows what to expect from mobile-first indexing. For now, it is advisable to make sure that your site is fast, easy to use and has an excellent user experience.
Blockchain Technology Impacts SEM and SEO in Singapore
Many people know of blockchain as the technology that operates Bitcoin and other cryptocurrencies. However, its effects go beyond this industry. One of the many sectors that stand to benefit from this emerging technology is SEO in Singapore, and probably the entire digital marketing industry as well.
The most notable feature of blockchain technology is its ability to keep a secure and unchangeable record of transactions. In the case of SEO, it can secure the connections between advertisers and website owners. It ensures that the transaction between these parties run smoothly.
Blockchain cannot be tampered with, meaning that the website owner can verify whether a human or a robot viewed an ad. It also ensures that you pay for genuine clicks if you are running a pay-per-click advertising campaign. Overall, blockchain technology helps in reducing online advertisement fraud.
The introduction of blockchain technology will have a massive impact on SEO in Singapore. Websites can use schema markups to record the identities of visitors and keep logs of the number of tokens received by particular content.
The Rise of Amazon Search Optimisation
One of the emerging SEO trends in Singapore is Amazon search. Although there is a still long way to go before it can compete with Google, Amazon Search is on the rise. Many SEO experts are predicting significant growth in amazon search optimisation this year.
If you have any doubts over this prediction, you should know that many shoppers are now using Amazon to find products. A sizeable portion of these consumers visit Amazon before other websites when researching for products.
Nowadays, Amazon offers more than products – the site suggests similar products, has product reviews, and other products that might interest you. When doing research, you do not need to use other search engines, Google included.
Accelerated Mobile Pages (AMP)
Mobile optimisation is an integral element of SEO in Singapore. Google’s accelerated mobile pages are an excellent way of increasing the page speeds for mobile pages.
AMPs are already a key ranking factor on Google. Many people expect more sites to adopt AMP for page optimisation. However, their shortcoming is that they render webpage content without images, which explains the fast loading speeds. For this reason, it is best suited for sites with more text and fewer images, such as news websites. It also gets such sites to the top of search results.
GDPR refers to the General Data Protection Regulation. It is a law that governs the collection, use and sharing of personal data. Companies with European customers must seek consent before collecting personal data. They must also inform the clients on how they intend to use such data, as well as whether they plan to share it with third-parties. The client has the right to request the modification or deletion of the data, and can also revoke consent at any time.
Following the implementation of GDPR, Google introduced new compliance features to Google Analytics. Personal data will expire 26 months after collection. However, you can still adjust this period to suit your preference. Also, you can now delete a user’s profile upon their request.
Here is how to ensure that your website is GDPR compliant.
If you have no customers from Europe, activate the ‘do not automatically expire’ option on Google Analytics. The only problem with this is that you assume full responsibility of protecting user data.
If you have European clients, follow the steps below.
- Identify all the sources that collect user data on your website. Confirm this to avoid sharing private data to Google Analytics.
- Update your cookie consent form. The new form should declare the information you collect, why you do it, where you store it and a confirmation that the data is secure.
- If your site uses Google Tag Manager, ensure that you activate IP anonymisation. It is worth noting that this will reduce the precision of traffic location data. In simple terms, you will not know the exact location of the people visiting your site.
The Best SEO Tools for Singapore Companies
Working with the best SEO tools makes your optimisation easier and more accurate. SEO relies heavily on data, especially from your target audience, which requires that some tasks be handled by specialised software.
Here are the top free tools to help you with your SEO in Singapore.
- Google Analytics
- Answer the Public
- Mobile-Friendly Test
- Check My Links
- Google Search Console
The best SEO companies use Google Analytics to help them with optimisation. Websites, too, like this tool, as it is crucial for any digital marketer that wants to run a successful SEO campaign. In 2015, an estimated 50 million websites had this tool; this figure has increased significantly since then.
If you learn how to use it properly, Google Analytics could prove indispensable for your SEO in Singapore. It shows the number of visitors to your site and the sources of your traffic.
The detailed information can help marketers on Singapore to adjust their strategies for better success. It is not a coincidence that the best SEO agency in Singapore loves Google Analytics.
Answer the Public
Answer the Public is a useful tool that gives you data about the most asked questions concerning a particular keyword.
After you type in the keyword, this tool will fetch popular queries related to that keyword. Such data is critical in informing content creators about the problems they should address in their posts. For example, if many people are asking ‘Which is the best SEO agency in Singapore?’ the creator could publish a post that lists the best SEO companies in the country.
SEMRush is known as one of the best SEO tools on the internet. It is primarily used for keyword research, which is among the key elements of SEO in Singapore.
It allows you to find the keywords that affect the ranking of various webpages on the internet. Furthermore, it provides more information like the position of the keywords in search results, web traffic trends over a specified period, and the addresses that get this traffic.
Using SEMRush, you can quickly identify the keywords that your competitors are ranking. This enables you to create better content that will ‘steal’ their traffic. Besides keywords research, this platform offers more features and unlimited access in their paid plans.
Mobile-friendliness is vital for the success of SEO. The Google Mobile-Friendly Test tool is useful in assessing if your website provides an optimal browsing experience to mobile users. It is fast and easy to use – all you need to do is give the URL, and it will tell you if your site is optimised for mobile or not.
Besides, this tool also suggests ways through which you can make your website mobile-friendly. The Page Loading Info feature tells you if Google can easily access all resources in a specific webpage, and what you should if it cannot.
Check My Links
Check My Links is an extension of Google’s Chrome web browser that crawls your site to evaluate the status of all links.
With this tool, you can quickly identify the links that are working, as well as broken links. After the crawling is complete, you can copy all broken links to your clipboard with one click.
Google Search Console
The Google Search Console provides several insights that can prove invaluable for your SEO campaign. Its most significant benefit is that it sources this data directly from Google. The data is useful for assessing keyword performance, indexation issues, sitemap status, and mobile usability, and so on.
As the name suggests, CanIRank is useful in gauging the probability of ranking on the top of SERPs for a specific keyword. The tool also uses AI to provide suggestions on better keyword targeting.
There you have it – these are the latest techniques, trends and techniques for SEO in Singapore. Given that SEO is a massive investment, you should adhere to this guideline to generate a meaningful ROI. More importantly, consider hiring an SEO agency in Singapore to create, implement and monitor the SEO campaigns on your behalf.
9 Secrets To Getting More Engagement Using SEO Clickbait Titles
The headline on a blog post works as a hook to pique the readers’ interest and should be part of your on page SEO in Singapore. For this reason, you need to optimise your headings since they will dictate if your audience reads your content or not.
Some experts believe that you should use SEO friendly headlines, while others say that they should be melodramatic to catch the reader’s attention. However, as an SEO professional in Singapore, you do not have to pick a side by optimising your headlines to serve both purposes as part of your SEO strategy in Singapore.
Clickbait Headlines vs. SEO Headlines for On Page SEO in Singapore
SEO headlines are optimised for search engines, and they include keywords people use in their search queries. Google and other search engines will pick the SEO headline that is most relevant to the searcher’s questions. For this reason, many content creators are intent on adding SEO headlines into their SEO campaign in Singapore.
However, stuffing your headlines with keywords gives them a robotic feel. While your headline may rank high on the search results page, they will not be engaging enough to attract readers.
Clickbait headlines, on the other hand, aim to attract readers by including an interesting statistic or shocking revelation. However, clickbait headlines have a bad reputation for being sensational and manipulative and while they are compelling, they can be misleading.
However, since the clickbait headlines create mystery with an element of shock value, readers are quick to click on the links. For example, websites such as Upworthy and BuzzFeed use clickbait headlines as part of their SEO plan in Singapore, and they pull millions of readers to their sites.
Clickbait headlines make the content shareworthy since they trigger an emotional response or reaction from the reader. However, you need to be careful not to go over your head, since this might create a bad reputation for your brand.
With that said, if you want a proper combination of engagement and quality, you should use a combination of clickbait, and SEO headlines as part of your on page SEO in Singapore.
How to Create Good SEO Clickbait Headlines
The purpose of creating SEO clickbait headlines is all about getting into the reader’s mind. All it takes is to research and know what the reader wants and then present your content in a way that interests them.
Here are a few strategies you can use to come up with catchy SEO clickbait headlines for your SEO campaign in Singapore
Keywords are a crucial part of writing catchy SEO clickbait headlines, but you should undertake keyword research to know the best fit for your niche. With a keyword in place, you need to run a Google search for the term and pay attention to the results.
For better ranking, it is advisable to add the keyword at the beginning of the headline. However, it is difficult to know a searcher’s exact keywords. For example, if a searcher is looking for the keyword “Singapore digital marketer” it is not possible to use the exact keyword in your title since it is not grammatically correct.
In such a scenario, you can use a phrase such as digital marketer in Singapore since the context is the same. Google will also identify the keyword and rank you accordingly on the results page according to the keywords in your SEO plan in Singapore.
Clickbait headlines use words that will instantly hook a reader’s attention. These are words like ‘shocking,’ ‘amusing,’ or ‘unbelievable.’ This creates a sensation that the content will stun the readers.
However, it is a big promise, and you should deliver on the promises of your SEO strategy in Singapore. If you fail to meet the expectation, you will only looser your audience.
Use Power Words
Power words add a punch to your headlines by breathing life into dull headlines. Examples of power words include
- New or Secret – Use them when you want to add exclusivity to your content, for example, “10 New Ways To Celebrate Your Lover In 2019.”
- Never or Always – Use them when you are certain of the facts, and you want to create a dramatic effect. For example, “Quit Smoking: Cigarettes Have Never Done Any Good for You.”
Leverage on Popular Trends
Adding a pop culture reference to your SEO clickbait headlines makes them more relatable. Trending topics will help you rank higher, and adding song or movie references is the easiest and best way to rank higher and increase organic traffic.
All you need is a bit of creativity to link your blog topic to popular catchphrases. Most importantly, it should not feel forced. Besides this, using trending phrases gives your content a youthful and fun edge.
SEO professionals in Singapore agree that you should show your audience what a concept is about rather than telling them what it is. For example, headlines such as “How I Earn Money from My Blog” or “How to make money from blogging” are not interesting or attention grabbing.
However, if you present the same headlines, but with numbers included, the blog instantly gets an aura of mystery. The numbers will add a sense of value, and the readers can know what to expect from your article.
Use a Listicle
Listicles have been shown to work since they get the people’s attention and they work well for yourSEO campaign in Singapore. The best thing about them is that you can use the list format to present any type of content. Besides this, it is very easy to come up with listicle headlines.
Listicles are also very easy to consume, especially with the greatly reduced attention span plaguing internet users in the modern era. A listicle will make it easy to scan.
Add a Personal Touch
The use of second-person, ‘you,’ and ‘your’ is a great way of building a personal rapport with your audience. For starters, it makes them feel like you are having an intimate conversation with them.
However, you can take it a notch higher and use the first-person in the SEO clickbait headlines. This will give the reader a stake in the life of the SEO professional in Singapore, which makes them feel connected to you.
Start a Debate
The ultimate way to drive engagement is by stirring up controversy with a strong opinion on your headline. Controversial content has a high potential of going viral since the discussions can crossover to social media platforms.
A sure way to start a debate is to make your headlines silly, outrageous, or make it into a riddle. It will translate into clicks for sure. However, this strategy can backfire if not used with caution as part of your SEO strategy in Singapore.
Use Headline Analysers
A simple search on Google will return a huge pile of headline analysers that analyse and tell you how effective your headlines are. For example, you can use a tool such as CoSchedule’s Headline Analyser to see if you have anything missing from your headlines.
Such a tool will return a score based on your use of common, uncommon, and emotive power words. It will also analyse factors such as keywords and headline length.
There is no need to pick a side when writing your headlines. You can always combine SEO and clickbait headlines and kill two birds with one stone. With the tips above, you will be master hybrid headlines in no time and thus enhance your on page SEO in Singapore.
Contact us today for professional digital marketing services in Singapore. Our team will help you create captivating headlines that will boost your search rankings as well as drive engagement.
How To DIY Or Manage Your Own SEO In Singapore
One thing you should know is that although search engine optimisation is not an advertisement, it sure does cost a lot of money, and you would only need an SEO agency if you have limited time and cannot do the work by yourself.
But if in case you cannot as yet afford an SEO agency, then it would be good to know some DIY tips that could help you manage your SEO.
You have to master keyword research
When you want to write an SEO article, you should always search out keywords that relate to a particular niche. One of the mistakes you would make is to assume that you know what your readers and consumer; you might have a clue, but don’t always be so sure, ensure to make researches on the keywords that would promote your article.
For instance, you’re trying to sell a product; it would be pertinent that you find keywords that would compel readers to your site. It is always better to pass all the technical names and find phrases that your readers might like.
Knowing your competition matters a lot
When you are thinking of SEO driven keywords, always have in mind that you, not the only one that has written the same article or is trying to sell the same product, so it is essential to make your keyword unique.
To get the right keyword for your site that is unique to your site may pose a problem, which is why there are some suggestions you can use to find the perfect name. With tools such as the Ubersuggest (free) or the SEMrush and the Wordtracker (need to pay), you can get the keyword that would uniquely promote your article, or product.
Planning your site should also be a priority
When you want to have traffic on your site, always ensure to have exciting topics on it, with the keyword scattered all over the site. Your website should be able to answer as much (if not all) questions relating to the subject matter; this way your consumers might have answers to the questions, he didn’t think to ask.
Your site architecture must be such that the top, mid and bottom have the corresponding keyword spread across the article so that it can easily pop up on the search engine, and optimise your page.
The longer the keyword, makes the search more specific, and they help to drive fewer searches, making your blog or article standout.
Optimizing your site
In this next part, you may need to create pages, and boy is this hard to achieve. When you’re designing your page, your e-commerce platform should be at the back of your mind. Your best option is to outsource this part of the work.
A page must be mobile responsive; it wants to have the traffic it aims to achieve. Naturally, more than half of the searches made today is done on smartphones, meaning your page will have to be engaging and easy to access on tablet and mobile devices. Also, if your site has experience and the page speed is accommodating for tablets and smartphones, then you would have met the growing use of smartphones and tablets.
Having interesting contents on your site also helps
Writing the perfect SEO article can be difficult sometimes, but there are some tips you can follow that would help you write the ideal SEO article for your location.
Rather than try so hard to turn your blog into a business by regularly posting contents every day, (which is entirely unrealistic, especially if you’re running an e-commerce page), it would be better to post your contents regularly, which could be weekly or monthly.
If your niche is, say, for instance, health and fitness, then it would not be a bad idea to post pictures once in a while, it doesn’t always have to be text. You could post an excellent video or pictures illustrating your niche. With this, your site stays relevant and exciting. It is also important to always post and keep to your update plans.
Having connected through social media is another excellent SEO technique you can optimise. Join Twitter and some other platforms such as LinkedIn, Facebook, Instagram (amongst others). With this social media, you can connect to as many persons as possible, prospective customers, and an audience for blogging and article content.
When you understand that nursing this relationship would be a great way to boosting your SEO based contents, then you would not hesitate to open some account on these sites.
Have an understanding of Google analytic tools
The best way to optimise your content is by measuring its growth on the Google Analytics guide (or any other search engine you may use). This measurement on Google will help you know how much traffic is receiving, and with that information, you can understand how much traffic it should receive. Just click on the “organic search” on the google page to have an analytical overview of your SEO contents and programmes
It is good to ask questions
If you feel you have reached a dead end and is stuck, then you can ask some questions, on the SEO community page, that you can find online. For example, the Webmaster Forum on Google is a large SEO community on the internet. They are a couple of other options you can try out, including; the Moz’s Q&A Forum, or the Search Engine Watch Forum and the Search Engine Roundtable.
Utilize an SEO Agency
One reliable SEO agency you can learn some tips and tricks on how to optimize your SEO content pages is the MediaOne SEO agency. They offer courses on how to write the perfect SEO article, that would put your work (article, blog, product review, and content in general) on the top of the search engine.
The site agency ranks as number 1 by the international body, when it comes to the search result, and they have the highest rate of SEO search, with about 83% (in Singapore). The agency is also certified by the ISO in Singapore, making them one of the best (if not the best) in Singapore.
You can call and consult them for your website audit as well as keyword proposal. The agency is also great at helping you optimize your site, but offsite and onsite.
The MediaOne agency is the best at what they do, by making sure they make your organic SEO campaign remain on top.
Other than they SEO services that they provide, they provide the SEM service, where business class people can manage their site and drive traffic to their website at a much higher rate
Most often than not, it is not that you don’t want to learn how to DIY or manage your SEO programme, it just that the cash to pay for it is usually the issue. That is why there are some tricks and tips on how to DIY or manage the SEO account. This tips, when properly applied will help plummet you to the top of the chain in the search engine.
For those who might want to undergo some courses on SEO, you could go to MediaOne’s SEO course listed here.
SEO Infographic At A Glance
If you get the gist of this – you should be able to rank up on Google.com.sg for most low-to-mid competitive keywords. Else you might want to get some expert opinion at 67899852.
Most Common SEO On-site Issues For Singapore Websites
Here is a great infographic by Semrush which you can quickly infer to, in order to fix the most pressing and basic on-page issues:
SEO FAQ: 16 Common Questions Singaporeans Ask About SEO
SEO tends to be a little confusing at times, especially to newbies still trying to wrap their head around it. New concepts emerge all the time, as some of the old ones become outdated and lose their effectiveness.
It doesn’t matter if you’re new or a seasoned SEO expert; with SEO, you have a never-ending learning curve due to the many Google algorithm updates and changes.
And it all begins by developing a curious mindset. You have to learn to ask the right questions, starting with the basics ones as you gradually advance and acquire more expertise.
What is SEO?
SEO is the shortened version of Search Engine Optimisation. It’s a marketing discipline that attempts to make your website more visible in organic search results.
In the Singapore context SEO helps to rank up your website on Google.com.sg with the benefit of obtaining more:
- publicity and visibility
- reputation and trust
- positioning and standing
- click throughs
- website visits
- marketing leads leading to sales leads
What are the types of SEO?
There’re four types of SEO: White hat SEO, Black hat SEO, Grey hat SEO, and Negative SEO.
White hat SEO is a type of SEO that adheres to Google’s webmaster guidelines. It’s the type of SEO that Google wants webmasters to adopt. It’s less risky, with the only downside being that it takes time for results to show.
Blackhat SEO, on the other hand, employs deceitful SEO tactics, such as keyword stuffing, and reciprocative link building. Google warns against any form of Black hat SEO tactic, and any attempt to use it puts you at risk of being slapped with a penalty.
Grey hat SEO refers to the combination of the two – where you’re employing both black hat and white hat SEO tactics. Google warns against both black hat and grey hat SEO tactics.
Negative SEO refers to an unhealthy form of SEO competition. It occurs when a web owner chooses to implement black hat SEO tactics on their competitors’ websites, to deliberately harm their SEO score and increase their chances of outranking them.
Why do I need SEO for my business?
As a modern business person, you need SEO to set up a robust online presence and increase your chances of winning against your competitors.
You need SEO to increase your online visibility, create brand awareness, enhance your online credibility, drive more traffic, and make more sales. Suffice it to say, SEO plays a critical role in scaling up. You need it to grow your Singapore brand.
How much do Singapore SEO agencies charge?
SEO has no fixed charges. The cost of running an effective SEO campaign will always vary depending on the size of your company, and the amount of work involved. SEO is also flexible. You can adjust it to fit any budget. You can run it for as low as $200 per month, with no set limit for the maximum.
Moreover, learn to think of SEO as an investment rather than an expense. You’re not just spending your money on it, but investing in the value of your website. Here is an article about SEO services pricing in Singapore.
How long does it take to notice the impact of SEO?
SEO is a long-term marketing strategy. Results don’t show up immediately. You have to wait for six to eight months for them to show.
The amount of time it takes for results to show will also vary depending on the competition you have. The higher the competition the longer you have to wait before your efforts pay off.
Where do I start my SEO strategy?
An effective SEO strategy starts by running a thorough SEO audit. You have to parse your site for broken links, performance issues, structure, and so on. Make sure everything works as it’s supposed to before applying any SEO strategy.
What is keyword research?
Keywords refer to a list of phrases that online users query into the search engine box when searching for information or looking for a product and service to buy.
Keyword research refers to the process of scouring the internet for a list of common search terms within your niche. Webmasters use these keywords to come up with relevant blog posts for their websites.
How often should keywords appear in my content?
How many keywords you use in an article depends on its length. You’re, however, advised against using too many keywords as this puts you at risk of being penalised by Google for keyword stuffing. The keywords have to naturally fit into your content; otherwise you’re better off not using them in the first place.
A backlink refers to your website’s link as posted on someone else’s website. It can be a good source of traffic. As for Google, it views it as an endorsement or vote of confidence. They, therefore, award any quality backlink with a higher SEO score.
Domain authority is a ranking score for search engines that predicts a site’s ranking in the SERPs. This score usually ranges from 0 to 100, with zero being the lowest you can rank and 100 being the highest.
Link building is an SEO strategy that focuses on getting other high-quality websites to link back to your site. It’s one of the many SEO strategies you should be thinking of employing to secure a prime ranking on Google and other search engines SERPs.
What is local SEO?
Local SEO refers to the process of optimising your website to target users and customers within a particular region.
What is robots.txt?
Robot.txt is a text file that directs search engines bots on the web pages to crawl and which ones to avoid. It lets you take control over your website and specify which web pages should appear in the SERPs.
Why do search engine rankings change often?
Search engine rankings change for several reasons. First, it’s because Google updates their algorithms all the time. It also varies because web owners are always updating their content, with new sites emerging and old ones getting deleted.
Should I hire an SEO Agency?
Contrary to what anyone might say, SEO is complicated and time consuming. It requires professional input to pull it off effectively. You can do your SEO, but there’s a limit as to how much you can achieve with that.
What is Negative SEO?
Negative SEO is an unhealthy form of competition, where a web owner opts to undermine the SEO effort of their competitors by using black hat SEO tactics on them.
This is not an option we’d recommend. As a web owner, it’s upon you to keep on checking your website for negative SEO and figure out how to best keep yourself safe.
Examples of negative SEO practices are:
- Buying links from private blog networks with exact match anchor text
- Keyword stuffing
- Spam comments on articles and blog forums
- Denial-of-service attack in a bid to alter user signals
Eventually, negative SEO practices will get the attention of Google and you will be slapped with hefty penalties which include but not limited to de-indexing of your website. It is recommended to only work with a reputable SEO company such as MediaOne to get value for money and avoid conflicts with Google and other search engines.
SEO TERMS YOU SHOULD BE FAMILIARISED WITH
10 blue links: This is the format used by search engines to display the search results on a searcher’s query; all ten organic results appear in one format.
Crawling: The process used by search engines to locate your web pages on the internet
Black hat: Entails an array of SEO practices that go against the quality guidelines and rules set by Google
De-indexed: This is one or a given number of pages that Google removes from its index
Featured snippets: Refers to those organic answer boxes appearing at the very top of your SERP when you enter certain queries.
Google My Business listings: This is a comprehensive listing availed to local businesses
Indexing: The process through which the search engine organises and stores content after crawling.
Intent: As far as SEO is concerned, intent refers to the users’ expectations from the words or phrases they feed in the search bar.
Organic: Refers to the earned placement in SERPs, which is the opposite of paid advertisement
People Also Ask box: It is one of those boxes Google displays on the right edge of your search results to show the list of questions (and answers) other people have queried on the same topic as you
Query: This refers to any word or phrase you type into the search engine’s search bar
Ranking: The process of ordering the search results in terms of their relevance to a given query
Search engine: This refers to any information retrieval program used by users to search for items databases that match the inquiries input by users. Good examples are Yahoo, Google, and Bing.
URL: An abbreviation of Uniform Resource Locators, refers to addresses or locations for pieces of content distributed on the web
Traffic: Refers to visits to a given website
SERP: An abbreviation of Search Engine Result Page, refers to the page displayed on your screen after conducting a search engine search
SERP features: These are search results displayed in non-standard format
White hat: Refers to SEO practices that adhere to the quality guidelines of Google.
Webmaster guidelines: This is a list of guidelines that regularly published by any search engine to help owners of websites to publish content that can be easily found and indexed by the search engine
The Mode of Operation of Search Engines – Ranking, Indexing, and Crawling
2xx status codes: Ever seen something like ‘204 – No Content!’ on your screen? That’s a 2xx status code. They are a class of codes that shows the status concerning the inability of the server to perform your request. They always start with a 2.
4xx status codes: Ever seen something like ‘404 – File Not Found!’ on your screen? That is a 4xx status code. These status codes show that your request for a given page resulted in a specific error. They always start with a 4.
5xx status codes: Ever seen something like ‘502 – Gateway Error!’ on your screen? These status codes indicate the inability of the server to perform a given request. They always start with a 5.
Advanced search operators: These are special commands and characters you can type in your search bar to be more particular with your search. For example, you can add an asterisk (*) in a search query to indicate that some words are missing to which Google will respond by figuring out the missing words and return right results.
Algorithms: Refers to a formula or process that is used to store and retrieve information.
Backlinks: Also referred to as “inbound links” are a set of links from other sites that point directly to your website.
Bots: Also referred to as “spiders” or “crawlers”, they are to scour the internet in an effort to locate content
Caching: This is a saved version/form of a given web page
Caffeine: Refers to Google’s own web indexing system. To be more precise, Caffeine is a collection of internet content or index while Googlebot is Google’s crawler that sets to find the content
Cloaking: When you show your human visitors sets of content that are different from the content you show to search engines, you are said to be cloaking.
Citations: Also referred to as “business listings”, they refer to a single internet-based reference to local business’ address, name and phone number (or NAP)
Crawl budget: This is an average value of pages a given search engine bot is capable of crawling on your website.
Crawler directives: This is a set of instructions that directs the crawler regarding the manner you want your site to be crawled and indexed
Distance: As far as local pack is concerned, distance refers to the proximity or location specified in a query and/or the exact location of the searcher
Engagement: These are sets of data that depicts how visitors interact with your website from search results
HTML: Abbreviation of Hypertext Markup Language, refers to a programming language used to make web pages
Google Quality Guidelines: These are detailed guidelines often published by Google to show a list of forbidden tactics that have been flagged by Google as being manipulative and/or malicious.
Google Search Console: This is a program feely offered by Google to site owners to help them monitor the performance of their sites in search results.
Index Coverage Report: Google Search Console will show you a report detailing your website’s indexation status. That report is called Index Coverage Report.
Index: This is an extensive database of the content the crawlers have gathered and found fit to serve up the searchers.
Internal links: They are the opposite of backlinks. Internal links link several web pages within your own website.
Login Forms: These are pages that will only allow visitors to view the content after they have typed login details.
Manual penalty: This is the “manual action” imposed by Google on you when a human viewer determines that some pages on your website violate the quality guidelines set by Google.
Meta robots tag: These are pieces of codes used by the crawlers to figure out how to craw your web page and index the contents.
Noindex tag: This is a meta tag that directs the search engine to refrain from indexing the page on which it is located.
Navigation: As far as SEO is concerned, Navigation refers to a list of different links provided to help visitors navigate the pages on a website. They are often listed in the header section of a website (“top navigation”, in either side column (“side navigation”), and sometimes at the bottom (“footer navigation”).
PageRank: It is a component of the algorithm used by Google. PageRank analyses the links and measures the quality and quantity of links directing to a specific webpage to determine its importance.
Personalisation: A search engine is said to have done personalisation when it modifies an individual’s search results by considering the individual’s unique factors such as search history and location
Prominence: With local pack in mind, prominence refers to the state of a business being well linked and well known in a locality of the real world
Relevance: With local pack in mind, relevance refers to how well the local business or entity matches the searcher’s query.
Search forms: These are miniature search bars or search functions on a site designed to help visitors find specific pages on the site.
Robots.txts: These are files that tell the search engine what parts of your website it should and should not crawl
Sitemap: Refers to a list of several URLs on your website that crawlers use to discover content on your website before indexing it.
Search Quality Rater Rules/Guidelines: These are guidelines given by Google to human raters to help it determine the web page quality
Spammy tactics: Very much like “black hat” tactics, spammy tactics violate the quality guidelines of the search engine
URL folders: Refers to anything that appears after the website’s TLD (“.com”), often separated by several slashes (“/”). Take “mediaone.co/blog” for example; the /blog part is considered to be a folder.
X-robots-tags: They work similarly with meta robots tags. They instruct the crawlers how to crawl a website and index its pages.
URL parameters: Refers to pieces of information that appear after the question mark (“?”) in a URL to change that page’s content (referred to as Active Parameter) or to simply track information on the page (Passive Parameter).
Commercial investigation queries: This is a unique query the searcher uses to compare services or products between two sellers to determine the one that suits them best.
Ambiguous intent: Ambiguous intent occurs when the searcher enters a search word or phrase whose goal cannot be explicitly determined, hence requires further specification
Keyword difficulty: Most SEO agencies will define Keyword Difficulty as an estimate, in terms of a single numerical score, which shows how hard it is for your website to outrank your competitors’ websites.
Informational queries: These are queries the searcher types in the search engine to look for information i.e. an answer to a given question
Long-tail keywords: These are queries that contain more than 3 words. They tend to be more particular than their short-tail counterparts.
Local queries: A local query is used by the searcher to look for something situated in a particular location. This is how local queries look like: “gyms in Singapore City”, “plumbers near me”, etc.
Regional keywords: These are keywords that are unique to a particular locale. You can use Google Trends to see whether the term is “pop” or “pop” is popular in Singapore City or not.
Navigational queries: These queries help the searcher reach a specific location. If you type New York Times in the search engine, for instance, it could mean you want to be shown the New York Times website.
Search volume: Refers to the total number a given keyword was searched. A great keyword research tool will show you the estimate of monthly search volume
Seed keywords: These are primary words used to describe the service or product
Seasonal keywords: When a certain keyword become popular during a specific season of the year, they are referred to as seasonal trends. For instance, such terms as “Halloween costumes” would be popular few weeks leading to October 31.
Transactional queries: These are queries made by the searcher with an intention to make a purchase action.
Alt text: Those HRML texts displayed in place of a photo when the image fails to load properly. Alt texts describe the images present on a website
Duplicate content: Duplicate content is shared between multiple pages in one domain or between two or several domains.
Anchor text: You use anchor text to link to pages
Geographical modifiers: These are terms used to describe a physical service area or location. For instance, “pizza” is not a geo modifier but “pizza in Singapore City” is.
Image compression: The strategy of reducing the size of the image on your site in an effort to make the pages load faster.
Header tags: Header tags are HTML elements used to show headings on a page
Auto-generated content: Refers to any content that has not been created by humans, I.e. it has been programmatically created
Image sitemap: This is a sitemap that contains the pictorial URLs on a site
Link accessibility: Refers to the ease with which crawlers or human visitors finds a link
Keyword Stuffing: A frowned upon spammy tactic that involves overusing a given set of important keywords and/or their variants within the content in an effort to increase the likelihood of attracting the attention of the search engine.
Link volume: The number of links present on a page.
Top 10 Notable Google Algorithm Updates
Google algorithm updates have and continue to shape the face of SEO and search not only here in Singapore but across the globe. Here are the top 10 most notable and significant Google algorithm updates.
Launched: Between June 3rd and June 8th, 2019
Google June 2019 Core Update is tailored to correct the manner in which the algorithm evaluates links. It puts more emphasis on trustworthiness of the site’s incoming links and domain authority. As a result, sites with a low number of backlinks from trusted websites might experience a drop in ranking. The update benefited pages that were previously under rewarded in terms of visibility in SERPs and ranking.
Launched: March 12, 2019
March 2019 Core Update was meant to improve the accuracy of other major algorithm changes made in the recent past such as the Medic Update that was launched in August 2018. Some sites recorded an increase in search traffic and higher rankings site-wide without any increase in the number of target keywords ranked.
The ranking of websites that offer poor user experience due to issues such as poor navigation, over-optimisation, and excessive pop-ups dropped.
Launched: March 8, 2017
Fred algorithm update mainly focussed on quality of website content by evaluating a variety of factors and not just a single process. Sites that employ aggressive monetization tactics that ruin user experience as well as sites with poor quality backlinks especially links from untrusted websites were adversely affected. This update also targeted website with thin, ad-centred, and affiliate heavy content.
Launched: September 1st, 2016
Possum is one of the widely documented yet unconfirmed Google algorithm update that was launched in 2016. Up to date, details of this algorithm update are scanty and not clear. A majority of SEO experts are of the idea that the update sought to improve local SERPs by adding more variety. As a result, it helped boost the visibility of local businesses.
To achieve this goal, Google filtered listings that shared the same address, website or phone number. This move resulted in fierce competition between location-sharing or neighbouring local businesses.
Announced: October 26, 2015
RankBrain is considered one of the most significant algorithm update as it introduced Artificial Intelligence (AI) into Google search engine results pages. It is hailed as one of the most important ranking component, even though it is not entirely a ranking signal.
Simply put, RankBrain is a data processing mechanism that relies on machine learning to help Google understand searchers queries better. It is instrumental in providing results for the 15% never-heard-of-search queries that Google has to deal with on every day.
Launched: April 21, 2015
Mobile-Friendly algorithm was designed to provide better user experience to people who use mobile devices to browse the web. According to a statement by Google shortly after the launch, the update was meant to boost the ranking of mobile-friendly pages on mobile search results.
Launched: July 24th, 2014 in the United States and December 22, 2014 in other English-speaking countries
Pigeon had a major impact on local organic results both in Google Map and Web searches. Google updated all local ranking signals to provide better/more accurate “near me” results. It improved location and distance ranking parameters to achieve this goal.
Launched: August 22, 2013
Hummingbird was officially announced in September, 2013, though it had been active for a month at that point. It was a complete overhaul of the previous ranking algorithm that was mainly based on semantic search. The main goal was to help Google better understand and interpret user intent based on a search query.
Launched: April 24, 2012
Penguin also referred to as webspam algorithm update, targeted manipulative/blackhat link build practices, link spam, and blackhat SEO practices. Before the update, Google relied heavily on page link volume when crawling websites pages.
This meant, low-quality pages with many incoming links would rank higher than high quality pages with few incoming links.
In September, 2016, Google announced that Penguin would be part of its real-time algorithm and a friendlier version was developed. This new version would do away with link spam instead of demoting the entire site.
Launched: February 24, 2011
Panda algorithm update emphasised more on quality content. It reduced the amount of inexpert and thin content displayed in search results. Shortly after, Google introduced quality classification for website pages that became a ranking factor. The structure of this classification was based on human generated quality ratings.
Just like Penguin, Panda was incorporated into the Google core algorithm in January 2016. This means, its ability to detect low-quality content is still on.
Top 10 SEO Experts in Singapore
Finding a qualified SEO expert in Singapore can be a struggle – broken promises, unethical link building tactics, failed deliverables – you name it.
We’ve all had our share of the horror story. Thankfully we’ve been in the industry long enough to know who’s all hype and nothing else, and who’s done enough to earn the right to the title of an SEO expert.
Here’s a top 10 list of the best SEO experts in the country based on their track record and their contribution to the field of SEO in Singapore.
Phone Number: +65 6789 9852
Tom Koh is an acclaimed SEO Expert with one of the most decorated track records in Singapore. In 2008, he founded MediaOne, a digital marketing firm that big brands such as Maybank, Direct Asia Singapore, ST Electronic, and EDB Singapore rely on for their online popularity.
Agency: Dynamic Marketing
Phone Number: +65 6655 4744
Michael Leong founded Dynamic Marketing, one of the leading digital marketing agencies in Singapore.
He’s ranked among the top SEO consultants in the country, having managed and overseen hundreds of successful SEO projects.
Agency: First Page Digital
Phone Number: +65 6270 2193
In 2008, Shane Liuw was appointed as the general manager of the First Page Digital. Before that, he served as a digital strategist at the same company.
Agency: Impossible Marketing
Phone Number: +65 9374 0111
Allan Koh is a former banker who resigned to pursue a career in digital marketing. In 2012, he founded Impossible Marketing, one of the most recognised SEO agencies in the country.
Agency: Notion Age
Phone Number: +65 6438 8303
Jack Wong is one of the founders of Notion Age, a digital marketing agency that he’s also serving as the managing director. He has more than 20 years of digital marketing experience, with proficiency in web design, content development, email marketing, and so on.
Agency: Swift Turn Agency
Phone Number: +65 9231 3757
Jim Ng started as a manual lead prospector for an insurance company. After working for years, he would resign and decide to pursue a career in digital marketing, signing up as an understudy of Ruan Marino.
He’s the founder of Swift Turn, a digital marketing agency he single-handedly grew from scratch.
Agency: Clickr Media
Phone Number: +65 6566 9556
Jack Zeng founded Clickr Media, a digital marketing firm where he’s currently serving as an SEO specialist. His specialties include link building, site analytics, SEO audits, keyword research, and so on.
Agency: Founder E-Alchemists
Phone Number: +65 6717 1946
Joseph Ho started E-alchemists in 2011. His primary goal is to help businesses in Singapore grow through SEO.
Agency: Purple Click Media
Phone Number: N/A
Leonard Tan started as an employee at Yahoo. His passion for digital marketing drove him to quit his high-paying job at yahoo to start his own digital marketing firm, Purple Click Media.
Agency: iClick Media
Phone number: +65 6362 0123
Terrence is an industry veteran, having first stepped into this line of business more than ten years ago. He’s the current managing director of iClick Media, with a specialty in lead auditing and strategic planning.
Top 10 SEO Blogs for Follow in Singapore
SEO is a never-ending learning curve. You have to keep on learning and upgrading your SEO skills to remain relevant. Blogs expose you to new trends. They also let you cash in on other people’s experiences, as you learn from their mistakes.
Here is a top 10 list of SEO blogs to follow if you’re looking for a way to update your skills or expand your SEO horizon.
Google Search Blog
The largest and most popular search engines runs one of the most successful SEO blogs. The blog brings you to date on all the changes that are happening around Google search.
They have blog posts on the latest SEO trends and the constant updates they make. No need to say, Google Search Blog is one of the most trusted SEO resources and reference point for contradictory statements.
Moz was started in 2004. It’s one of the most resourceful SEO blogs on the internet, having written thousands of blog posts targeting both beginners and advanced SEO practitioners.
One of the most popular article in this blog is the comprehensive SEO guide they wrote for beginners.
Yoast is a must-have tool for any SEO practitioner. But what many people still don’t know is that the platform also runs a resourceful SEO blog you might want to check out.
Yoast blog covers different aspects of SEO in great depth. Moreover, their blog is divided into two sections – content SEO and technical SEO.
They also offer SEO training that you can enroll for today to be taught about the Yoast plugin and SEO in general.
Ahref is a widely used backlink analysis and keyword research tool. It’s one of those tools that no SEO expert would want to miss in their marketing pellet.
The company is also involved with blogging, where they try to educate masses about SEO using case studies, written content, and videos.
It’s an excellent blog for beginners that want to start by learning about the basics of SEO, as well as SEO veterans that want to polish or update their skills. They also have video tutorials that guide you on how to use the Ahref tool and how to handle SEO like a real pro.
Search Engine land
Search Engine Land is a popular multi-author blog that was started in 2006 by Danny Sullivan.
On average, about 135 blog posts are published on the platform every month. Their topics are a bit random but exhaustive. Majority of the articles average a word count of 1035.
Cognitive SEO is a keyword research and analysis tool, with a multi-author SEO blog on the side. Their blog posts are lengthy, averaging a word count of 4, 000.
The company publishes at least five SEO posts every month. They try to cer SEO exhaustively. They also try to break the toughest topics you know into easy to digest chunks that anyone will have an easy time understanding.
Distilled was started in 2005 by Will Critchlow. Will is also the co-founder of an online university for SEO called Distilled U, and an SEO conference dubbed Search Love.
It’s a multi-author blog, with contributions from different members of the marketing team at Distilled.
Their blog posts are easy to read, despite offering comprehensive coverage on various SEO topics.
Backlinko is single-authored by Brian Dean, who writes about 5 SEO articles per month for the blog.
It’s one of the most resourceful blogs on the internet, targeting both aspiring and well-established SEO experts.
Hobo-web is the most underrated SEO blogs in the interweb. First, Shaun has one of the most exciting writing styles you’ll ever come across.
Shaun publishes lengthy articles, sometimes going past the 5, 000 words mark. His blog posts are not only entertaining but also written with a careful choice of words.
SEMRush was started with beginners in mind. It’s a content-rich SEO blog with thousands of well-written and researched blog posts.
It’s a popular multi-author blog and attract the contribution of well-established SEO bloggers in the digital space such as Gael Breton and Ryan Stewart.
Top SEO Courses and Training in Singapore
Here’s a list of the top SEO courses and training programs to enrol in today in Singapore.
That’s one heck of an introduction, isn’t it? It makes you think like these training centres will be asking you for some post-graduate degree in a related field or requiring you to submit a statement of purpose. =
Not really, you don’t need to worry about your level of SEO knowledge or vour level of business education. We handpicked a few SEO courses that we think might be resourceful to an SEO beginner in Singapore. Some of these courses don’t require any other qualification other than invested interest in the subject. We encourage you to read through the list carefully and pick a course or two that you think best resonates with your SEO goals.
Search Engine Optimisation Course (by MediaOne)
This is one of the most comprehensive and structured SEO courses in the country – and the best part is that it’s taught by a team of SEO experts from the leading providers of SEO services in the country (according to TOPSEOS).
Headed by Tom Koh, the course has one of the most qualified and experienced instructors in the country; having been approved by COMAT, top career development and training centre in Singapore.
In this course you will be taught about core SEO theories and how to apply them in your marketing strategy and secure a prime spot in the SERPs.
You’ll t learn everything you need to know to conduct SEO operations so you can start overseeing your SEO operations a real pro. The course will start by taking you through the basics, and then delve deeper into the intricacies of SEO to equip you with the skills you need to oversee SEO with proficiency.
Duration: This is a one-day course that runs from 9 am to 6 pm with a 1 hours break. It also comes with a 2-day variation, with 4 hours of learning on each day.
Course Fee: The course goes for SGD 888 per person, and can only enrol a minimum of 4 persons per course.
Accreditation: Students who complete course are awarded with a certificate from MediaOne. The weight of this certificate stems from the fact that MediaOne has been offering SEO training in Singapore for years. MediaOne also one of the leading providers of SEO services — and in extensions digital marketing services — in Singapore.
WSQ Search Engine Optimisation Certification Course (by Equinet Academy)
(Course Link: https://digitalsenior.sg/equinet-seo-course/#smlink)
Equinet Academy was established in 2013 to help marketing graduates and teams learn about online marketing. The 2-day course, and a series of other courses, that has helped thousands of students in Singapore launch successful careers as digital marketers.
This course breaks down the fundamentals of SEO, or all about the basics of SEO to help get you started if you’re an absolute beginner.
Students also get lifetime access to all the updated course content materials. Other privileges include after support training, which comes in the form of small group mentorship sessions, direct email support, and forum access.
Duration: 2 day course running from 9 am to 6 pm.
Accreditation: By SkillFuture Singapore. As you read this, keep in mind that Equinet Academy is the only school in Singapore that has been accredited by SkillFuture besides NUS.
Curriculum/Modules: The SEO process, covering everything from how to conduct effective keyword research, how to optimise your site for these keywords, how to handle off-page SEO, and so on.
It’s a full course that serves to help you understand the fundamental of running an effective SEO campaign in the country.
Course Fee: SGD 740, with an option to apply for SkillsFuture Funding and get the fee sliced by 95%, to SGD 37.
SEO Certification Course (by Impossible.sg)
(Course URL: https://www.impossible.sg/seo-certification-course/)
This is another chance to learn from one of the most reputable providers of SEO services in the country. In this certification course, Impossible Sg tries to break down SEO into 12 key parts, with each one of them forming a complete module.
They also try to break down each module into small and digestible chunks that allow for easy learning of SEO. They also have one of the most ranked websites in Singapore, so you know you’re learning from the industry best.
Remember, Impossible Sg is all about white hat SEO, and so is every other SEO course on the list.
Duration: This is a 2-day certificate course. The course runs from 9.30 am to 5.30 pm on Mondays and Tuesdays for the weekday, or you could enrol for their weekend lessons which run from 9.30 am to 5.30 pm on Saturdays and Sundays.
Students are provided with handouts, free lunch, and refreshments during the two-day course period and a certificate of completion at the end of it all.
This course is 90% hands-on, practical skills, and only 10% theory. It’s a course that aims at equipping you with all the skills that you need to get started, and less about taking you through written theories.
Course Fee: They haven’t released any information on their fees. You might want to consult them for this. You also have the option of registering for their free seats to find out more about this course.
Professional Diploma in Search Marketing (By Digital Marketing institute)
(Course URL: https://digitalsenior.sg/digital-marketing-institute/)
The good thing with being trained by Digital Marketing Institute is that it’s recognised worldwide, not just Singapore. It is a global certification that you can use to advance your education to the Master’s level.
DMI also boasts of having helped so many of its students secure jobs in big corporations such as Google and Unilever.
The course is delivered online, and after you’ve finished, you will be required to sit for a computer-based assessment examination from a Pearson Vue test centre near you.
Course Duration: 30 hours of learning online.
Accreditation: DMI accredits students who complete the course. As previously mentioned, DMI is recognized globally as one of the best digital marketing trainers.
Curriculum: The entire course program is broken down into ten modules covering search marketing, SEO setup, SEO workshop, SEO content, display advertising, paid search, Google Analytics setup, strategy & planning, as well as video advertising.
Course Fee: SGD 2718 ($1955).
One-day SEO Course Training (by WordPress Training Singapore)
(Course URL: https://digitalsenior.sg/wordpress-training-singapore/)
This is a one-day course for those looking to wrap their heads around the basics of SEO in the shortest time possible. This course tries to keep their classes small so that they can work with their students one-on-one.
Students are also given an SEO Training guide that they can use as a reference point of what they’ve learned during the course.
Course Duration: This is a one-day course.
Accreditation: This course is not accredited.
Curriculum: The course covers SEO, how to conduct keyword research, on-page and off-page SEO, and how to keep your site safe from Google Penalties.
Course Fee: SGD 500.
10 Benefits of SEO in Singapore
SEO has tons of benefits and based on your niche, industry, business operations, services and products, you can use this online marketing strategy in smart ways to get sales boost and increased PR. Following are some benefits of SEO in Singapore that you should know about.
SEO Can Get You More SERP Ranking
The choice of the keyword you choose should have a high search demand on search engines. However, depending on the niche you colonise, your keyword may face lots of competition. It is essential that you do thorough research on the keywords to use. You can use keyword tools to secure a pillar keyword that is on demand and which has less competition. By this, your content may rank the first page of Google and attract the first sixty percent of clicks on Google.
Increased Web Traffic
The main purpose of SEO is to get web traffic on your website. SEO is the most cost-efficient way to get web traffic on your website. Of course the web traffic is not the only entity that puts positive impact on the sales volume as conversion rate and bounce rate matter too but it all starts with the web traffic.
SEO helps your website to be among top results, delivering more traffic to your website. SEO not only gets you more traffic but it also helps you get quality traffic if you follow the guidelines of using relevant tags, keywords and meta descriptions.
Even though immediately getting some realistic traffic is not easy, employing SEO will garner your site substantial traffic within a short time. By using traffic tracking tools, you will be able to watch your progress in search engines and know whether your content is in demand, generating more leads to your site.
You Get Access to Data
Using the keyword data helps you identify the most searched keywords. This one keyword has the potential to drive massive leads to your site. With this, you must incorporate the opinion of your customers to deliver the product. This will create better user engagement on your site, which creates leads that convert.
Because of the core infrastructure and processes of this marketing strategy, SEO is cost efficient and after years of evolution in this industry, SEO has become cheaper option to get things done compared to other marketing options (both online and offline). It targets people who are already looking for the products or services you offer, which means your resources on marketing are not being wasted.
To understand the concept of SEO cost efficiency, here is an example. Suppose you rent a billboard to advertise your business. Usually the rent is based on the popularity of that location (the number of people passing by every day or every week). Not all those people are interested in what you are selling That means the resources you are spending on showing your ads to those people are being wasted. SEO does not do that.
Unlike other marketing strategies, SEO has some exceptional benefits. With only some little upfront cash, you can expect enormous traffic that is consistent and converting. You only need to invest at the start for SEO, and when your site gets enlisted as a top ranking, you no longer pay any advertising fee.
The Results are Long-lived
Your main goal should be to get the highest rankings in search engines. After you have achieved this, you will find that you are only paying a small amount for maintenance.
Brand awareness is a secondary benefit of SEO but it is still important because of its positive impact on the web traffic, and ultimately sales volume. SEO brings your website on top and being on top creates a sense of trust among users. People will automatically associate those relevant keywords with your brand and website that leads to brand awareness.
Interestingly, websites shown on the top are considered trustworthy and experienced in that industry that leads to more exposure for your website, business and brand.
Once you apply the correct SEO strategies, you will be recognised by Google and rank better in search engines. While your audience enters the searches and your content appears first, this earns your content some credible trust from the clients. But if your content appears as the last in Google listings, it becomes much harder to convince the audience to read your content. SEO gives you brand authenticity, especially when compared to the use of ads which are considered irritating and might get blocked by some users.
Stand Out from the Crowd
There are billions of websites available today and thousands more are being added every day; regardless of your industry. You probably have thousands of direct competitors already and because the Internet has made the world a global village, you would be competing with a business physically located thousands of miles away. That’s where things get challenging; SEO help you stand out from the crowd and helps your business or brand be perceived as a trustworthy name in your industry.
There are so many websites on the web which may be trending similar products and services like yours. It can be difficult to build your name online with such intense competition. The best way to get exposure for your company is to use SEO. SEO creates consistent relationship with your clients who come from all over the globe. All you need to do is to make sure your audience satisfaction is your priority, by supplying high quality content that relates to their searches.
Better Return on Investment Compared to Ads
SEO garners more returns on your business. For example, when you buy a thousand visitors from paid ads, only two percent are going to convert. However, on buying a thousand clicks from SEO, there is a higher conversion of four percent., SEO conversion rates are much higher, making it an excellent choice when compared to other advertising options.
Your Competitors in Singapore Are Using SEO
The use of SEO has taken the market by storm. SEO works, as this article highlights, and you will not be the only company using it. Even though your products may be going at an affordable price, your visibility in search engines may become limited when there is too much competition. It is time you unleash your potential by incorporating the right pillar keyword for your content, create fresh content and interlink your site to topically relevant pages to stand out. It is recommended that you hire an SEO company that will help you stand out from the competition. SEO is worth every coin you put into your advertising strategy.
Top 25 SEO Agencies in Singapore
MediaOne is a top-rated SEO services company that takes pride in helping businesses and organisation achieve their goals through provision of comprehensive SEO solutions. The firm launched in 2009 and has since served over 800 clients in various industries. It offers a variety of services related to SEO and digital marketing, including search engine marketing, SEO auditing, services and consultancy, online reputation management, social media marketing, and web design and development
Address: 4B Craig Road Singapore 089664
Telephone: (65) 6789 9852
First Page Digital
First Page Digital is a digital marketing agency that offers services, including SEO, local SEO, PPC advertising, Google ads management, social media marketing, and reputation management. The company launched in 2011.
Address: 144 Robinson Rd, #20-01 Robinson Square, Singapore 068908.
Telephone: (65) 6270 2193
The Verticals is a digital marketing company that primarily deals with SEO. Other services on their portfolio include web app development, website design, e-commerce development, marketing and business consultancy, corporate branding and design and conceptualisation. The firm is vastly experienced, having launched in 2009.
Address: 144 Robinson Road #14-01 Singapore 068908.
Telephone: (65) 6225 7335
Aiden Creative is a Singaporean enterprise that offers varied solutions to local businesses. Its services include SEO, PPC advertising, web design and development, mobile app development, customised ERP solutions, social media marketing, conversion rate optimisation, email marketing software, and website analytics. The company launched in 2010.
Address: 229 Mountbatten Road, #02-41 Mountbatten Square, Singapore 398007
Telephone: (65) 6364 8846
Orange Box SEO
Orange Box SEO primarily offers SEO solutions, including on-page and off-page optimisation, keyword analysis, competitive analysis, traffic monitoring, SEO auditing, and SEO consultant services. The firm also offers other services such as link building, online video marketing and social media marketing. The company launched in 2013.
Address: 21 Bukit Batok Crescent, #09-79 WCEGA Tower, Singapore 658065
Telephone: (65) 9696 9605
We Simplify Marketing
We Simplify Marketing offers a variety of services under two main categories – marketing and development. Marketing covers SEO, PPC advertising and email marketing, while development includes of web design, web development and mobile app development.
Address: 1 Irving Place, #08-01 The Commerze@Irving, Singapore 396546
Telephone: (65) 6871 8824
RapidCloud is a digital marketing agency that specialises in SEO, SEM, and social media marketing. The company also offers a choice of web services, including website design, web hosting, cloud computing, and content management. Their solutions apply to SMEs, big corporate institutions and government agencies. RapidCloud launched in 1999.
Address: 2 Leng Kee Road, #05-09 Thye Hong Centre, Singapore 159086
Telephone: (65) 3159 3783
Novage Communications is one of Singapore’s leading SEO firms since 2010. The company specialises in SEO, web development, digital marketing, web maintenance, landing page design, PSD to XHTML, microsite design, and website domain and hosting. These services come in packages, namely, web design value package, web design premium package and an SEO package.
Address: The Commerze@Irving 1 Irving Place #09-01 Singapore 369546
Telephone: (65) 6744 4064
FirstCom Solutions is a web design and digital marketing agency that creates solutions for SMEs. The company is one of the SEO firms taking part in the SMEs Go Digital Programme, where small businesses get subsidies for their e-commerce development projects. Their services include SEO, influencer marketing, social media marketing, brand strategy and consulting, web app development, content creation, and website development.
Address: 158 Kallang Way, #03-05 Performance Building, Singapore 349245
Telephone: (65) 6848 4984
Activa Media is one of Singapore’s pioneering SEO firms, having launched in 2006. Their clientele includes of thousands of SMEs, international companies and government institutions. The company specialises in SEO, search engine marketing, social media marketing, and web design and development.
Address: 60 Paya Lebar Road, #12-51/52, Paya Lebar Square, Singapore 409051
Telephone: (65) 6235 6678
Email: enquiry @activamedia.com.sg
Impossible provides a wide and diverse range of digital marketing solutions for search engine optimisation, search engine marketing, social media marketing, video marketing and influencers marketing.
One of its key aims is to supply digital marketing courses for people and companies interested in self-managing their own digital campaigns. It is also an SSG approved and SkillsFuture credit eligible company.
Address: 14A Yan Kit Road (Level 2 & 3), Singapore 088266
Telephone: +65 9374 0111
Let’s Goo Social
Let’s Goo Social (LGS) is a Singapore-based international digital marketing agency that offers services such as web design, social media campaigns, SEO, social media and web analytics, online text and display advertising, content marketing and branding. The company also helps businesses with lead generation, Amazon marketing, e-commerce services, email marketing, and video marketing.
Address: 7500A Beach Road, #14-302 The Plaza, Singapore 199591
Telephone: (65) 9062 3346
Happy Marketer is a ten-year-old digital marketing company that runs in Singapore and India. The company specialises in SEO, social media marketing, inbound marketing, conversion optimisation, web analytics, online advertising, web and app development, and customer relationship management. The firm offers training services concerning analytics, search marketing and social media. It is a partner to Google’s Masterclass program, a flagship training course where marketers learn insights of improving their advertising skills.
Address: Guoco Tower, 1 Wallich St, Level 22, Singapore 078881
Telephone: (65) 6653 8060
Roots Digital works closely with startups, SMEs and multinational corporations to help them with their digital marketing campaigns. Founded in 2016, the company offers services such as SEO, e-commerce SEO, search engine marketing, Google Analytics services, PPC advertising, and web design and development.
Address: 1 Gateway Dr, #07-01 Westgate Tower, Singapore 608531
Telephone: (65) 6817 0087
Above 1 is a renowned Singapore web design and e-commerce digital agency. Launched in 2006, this company provides a variety of services, including SEO, SEM, social media marketing, e-commerce development, corporate web design, website maintenance, and mobile app development.
Address: 1A Kaki Bukit Road 3, East Point Terrace, Singapore 417821
Telephone: (65) 6634 6276
Elves Lab launched in 2000 with the intention of becoming Singapore’s most comprehensive web design and development solution provider. Now, it is one of the top SEO firms in the country, specialising in SEO implementation, web design, web hosting, and graphic design. Their services cater for all business types, regardless of size.
Address: 67 Ubi Crescent #06-05 Techniques Centre, Singapore 408560
Telephone: (65) 6844 3520
Digitrio offers digital marketing solutions for startups and small businesses. Their service portfolio includes SEO, search engine marketing, display advertising, Facebook advertising and web design and development.
Address: 27 West Coast Highway, #02-22 Singapore 117867
Telephone: (65) 6690 3915
Ice Cube Marketing
Ice Cube Marketing is a company that looks to improve their clients’ ROI using techniques such as SEO, copywriting and paid advertising to generate more leads. Founded in 2015, this firm uses the ability of its team to create triggers that grab the attention of visitors and transform them into warm leads. Their services include SEO, social media marketing, PPC advertising, copywriting, and content marketing.
Address: 1003 Bukit Merah Central, Inno centre #07-34, Singapore 159836
Telephone: (65) 6653 2633
Unicom Marketing Consultancy
Unicom Marketing Consultancy started as Unicom Advertising during its launch in the 1980s. The company is now a one-stop digital marketing solution that focuses on formulating digital marketing strategies, SEO, email marketing, social media marketing, media banner design, microsite design, viral game and video conceptualisation, and interactive web design.
Address: 150 South Bridge Road #B1-10A Fook Hai Building, Singapore 058727
Telephone: (65) 9710 8385
With over 12 years of experience, Awebstar Technologies is one of Singapore’s most revered SEO firms. Their services include web design, SEO, internet marketing, e-commerce development and website consultation. The company also develops customised software solutions.
Address: 3 Raffles Place #08-01B, Bharat Building Singapore 048617
Telephone: (65) 6909 9163
The Sunday Studio
The Sunday Studio is a one-stop digital marketing solution that specialises in web development, local SEO, e-commerce and mobile app development.
Address: 356 Alexandra Road, Alexis #02-04, Singapore 159949
Telephone: (65) 9824 3367
Digital Influence Lab
Digital Influence Lab is a digital marketing agency that offers services including SEO, web design, social media marketing, email marketing, and search marketing. The company has seven years of experience in the internet marketing industry.
Digital influence Lab runs in three countries – Singapore, Cambodia, and Australia.
Address: Oxley Biz Hub, Block 69, Ubi Road 1, Singapore 408731
Telephone: (65) 9185 3639
Web Design Singapore (WDS)
Web Design Singapore is an internet marketing agency that also offers web design and development services. The digital marketing portfolio covers SEO, content writing, Google AdWords training, and social media marketing. Under web design and development, they offer services like web design, e-commerce solutions, integrated web hosting and CMS training.
Address: 138 Market Street Level 24 CapitaGreen, Singapore 048946
Telephone: (65) 6699 9137
Notion Age is a full-service digital media agency that deals with SEO, email marketing, web design, and content management systems. Their solutions target the finance, insurance, law and healthcare industries.
Address: 331B Beach Road, Singapore 199562
Telephone: (65) 6438 8303
Lemonade specialises in web design, development, web maintenance, PPC marketing, YouTube marketing, and SEO. Founded in 2004, the company’s client base now consists of over 500 institutions, including startups, SMEs and established enterprises.
Address: 31 Woodlands Close, Woodlands Horizon, #04-02 Singapore 737855
Telephone: (65) 3158 3831
Construct Digital is a digital marketing agency that relies on data science when formulating strategies for their clients. The company specialises in SEO, SEM, marketing automation, web design and development, and customer analytics.
Address: 114 Lavender Street #11-85 CT Hub2, Singapore 338729
Telephone: (65) 6438 4886
Email Form: https://www.constructdigital.com/contact
Sample SEO Prices in Singapore
SEO is many things, but never cheap. This not only applies to money, but also to the time, effort, and resources that running a successful SEO campaign consumes.
Hiring an SEO agency to help you out could mean paying between S$500 and S$2,044 every month to a boutique SEO agency to help you rank for less competitive keywords. This would be the absolute minimum price you could expect to pay.
For highly competitive keywords you might want to consider hiring a top-shelf SEO firm. A firm of the caliber could charge up to S$5,000 every month to get the job done.
Some agencies will also require you to pay a one-time onsite optimisation fee. This is especially the case when your site has been diagnosed with design issues and would require some restructuring or even a complete overhaul. For this, you may be required to shell out another S$682 to S$2,000 depending on the nature of your problem.
Keep in mind that SEO is a blanket term for three key specifics, each of which plays a crucial role in ranking your site – technical SEO, onsite SEO, and offsite SEO.
Before an agency can proceed and do anything about your onsite and offsite SEO, they will have to first establish that your technical SEO is up to snuff. They will most likely begin by analysing your site at the code level, and then proceed to structure, layout, usability, speed, and so on.
For onsite SEO, the agency will be most likely be more concerned about optimising it for a list of keywords. A long list of rules determine this aspect of SEO will be handled. When it comes to SEO, it’s not about writing content and sprinkling them with keywords. There are finer details in between, and which you might be tempted to overlook – when in actuality, they are the elements that search engines bots prioritise on when ranking a site.
The price range we’ve mentioned isn’t listed firm. Depending on the agency you hire, the price range may go a little bit lower or shoot far upwards of our estimates. Before presenting you with a quote, the SEO expert or consultant you hire will have to look at your current ranking status. If the site already doing great on its own it may not require too much work.
The company will also have to look at your competition to find out what they’re up against. Remember, SEO is mostly about competing for search engines’ attention. The company who does the most high-quality job will get to impress search engines the most. This translates to better SEO score, which will see to it that your site secures better ranking in the SERPs.
Nothing about SEO is black and white. There are so many shades in between that you may find SEO confusing, which is why it is ideal to find a company to work with who will help generate results, and hopefully include you in the process to help increase your knowledge of SEO.
|Most popular price tier (Standard SEO Work)||$500 to $1500 (the price may shoot up to $5000).|
|Monthly Maintenance Cost for SEO (this doesn’t involve anything extra other than doing a regular keyword research and optimising your site for them.)||$300 to $3, 000 (depending on the number of keywords being optimised, how competitive your niche is, and so forth.|
|Popular hourly rates||$100 to $150|
|Cheap SEO freelancer (this is an option you would want to consider if you’re operating on a shoestring budget and are looking for a cheap freelancer to help you with basic SEO work)||$200 to $400 per month|
What Should I Ask An SEO Agency Before I Hire?
Question 1: How will you improve my search engine ranking?
The whole point of asking this question is to find out how desperately an agency wants to win you over for new business. Any agency that freely discusses their SEO ranking strategies in detail should be approached with caution or avoided altogether.
The company should be willing to explain some of the techniques they use to propel sites up the search engine ranks. If anything, their explanations should be more of an estimate and NOT a sure deal.
There should be a technical analysis of the potential issues that they suspect are behind your lower ranking in the SERPs within their proposal. This should be followed by a detailed explanation on how to iron out some of them, but without delving much into the strategies they’ll be employing.
The problems highlighted will be nothing out of the ordinary. For instance, they can talk about error pages and broken links, followed by some little bit of discussion on on-page optimization and some of the methods they use.
Question 2: Can you highlight some of the strategies you employ?
The company shouldn’t be overly willing to delve into the details of some of the strategies they employ, but they should be able to offer you an outline of what it is that they do.
The primary reason for asking this question is to find out if the agency adheres to the guidelines set by search engines. It’s crucial for you to know if the agency adheres to Google’s best practices, failure of which anything they do will be endangering your overall ranking in the SERPs.
The last thing you want at this point is to get penalized for violating some of the Google’s terms and policies or risk getting banned by Google altogether. At this point, you will need to hire a professional SEO expert. They should be genuinely concerned about ranking your site, while following all the rules and policies laid down by Google and other search engines.
If the strategy given by the company suggests adding bogus links or using spam content to populate your site, ignore them, and run away — fast.
Question 3: How do you plan to inform me of all the changes that you make on my site?
A reliable SEO company or agency should give you with regular reports of the improvements they make on your site. These reports could be given weekly or monthly, or at your request. Monthly is best.
In the report, the agency should explain the strategies they used and how successful each tatic was.
If any of the tactics they used weren’t effective enough, they should be able to propose an alternative strategy that will be inching them closer to the goals you’ve set for yourself.
Where the company claims to offer SEO services in Singapore, but doesn’t mention the issuance of reports, take that as a red flag..
Question 4: Do you have any prior experience working with Local SEO?
Local SEO is important because it’s what you will use to attract local clients.
You might want to find an experienced consultant who has experience in handling local SEO. Also, don’t be afraid to ask them for details about other projects they have worked on. You should then check the site out for yourself to view their work.
Question 5: How do you measure your progress?
Try to find out more about how the company measures the success of their SEO campaign.
If the company claims to be among the leading SEO agencies in Singapore but fails to mention Google Analytics when prompted with this question, then you should keep shopping around for one that does.
Question 6: How many staff members do you have?
A reliable digital marketing company will always be multifaceted. In other words, they will be working with a team of talented digital marketers, each of which will be addressing a particular aspect of SEO that they’re good at.
If the company mentions that they work with a team of experts, be sure to check out the staff profiles on their website to find out if this claim is honest. Remember to also look up the staff on social media to find out if they’re truly employed by the company.
Question 7: Do you have a credible client portfolio?
The easiest way to find out more about an agency you’re about to hire is to check out their customer portfolio.
If the company doesn’t have one included on their site, then don’t be afraid to ask them for it.
After you’re directed to a page with their portfolio, you can go through the list and check the sites out one by one to get an idea of what experience they have. It is even more critical the SEO agency shows a deep understanding of the challenges about your business niche and has successfully helped a competitor or a company in this niche.
Question 8: Do you guarantee a top ranking in the SERPs?
This is a test question, aimed at testing the agency for honesty.
In this case, the expected answer is a bold NO. If a particular company guarantees a top slot in the SERPs, then they should be approached with caution or avoided at all cost.
An agency can only do what’s required by search engines to get a prime ranking in the SERPs. But even with this, nothing comes with guarantees, considering at the end of the day it’s the search engines that decide where you rank in the result pages.
Authentic agencies will never try to trick you into working with them by making false promises and or phoney guarantees. The same principle applies for Return on Investment or satisfaction guarantees..
Question 9: What are some of the SEO tools that the company uses?
SEO tools are crucial in ranking your site. If you are told that i the company doesn’t use any particular tool, then that should be interpreted to mean that they prefer doing a certain list of things manually, which is not ideal, as these can be easily automated.
Doing the work manually could mean more expenses on your part or delays in the delivery time. To gain the most knowledge from this question, it’s crucial that you have some basic knowledge on what some of these tools are and what exactly they do.
You can start by finding out about the kind of tools the agency uses. However while at it, if the company hints of a tool that they use for any of the following, then take that as red flag.
Red flag items:
- Automatic link building
- Idea generating process Content creation
- Online networking
- Automated outreach
Instead, a reliable company will have a set of tools that they use to:
- Measure your competition
- Gauge the effectiveness of the ideas they’ve come up with
- Track results and ROI
- Track the needs of the audience you’re targeting
- Measure the effectiveness of their link building opportunities
- Track influencers and targets.
Question 10: How much do you charge for the service and what are your terms of payment?
It’s crucial that you find out about the agency’s fees and terms of payments before you can go ahead and hire them.
Payment structures differ from agency to agency. The amount you’re charged will also vary depending on the size of your project and how complex it is.
The agency must be able to walk you through the amount of money you’re required to pay them and in what installments. You need this information to make your budget and make necessary adjustments to your spending.
In most cases, the agency’s payment plan will be ranging from lower to higher, depending on the hourly rates set by the company.
The Top SEO Tools Singapore SEO Agencies (Or You) Should Use
Google Search Console
Google runs the most popular search engine in the world (Google Search), so any SEO tool they roll out is likely to be good.
Google Search Console is one of the must-have SEO tools out there. It lets you check your website and prepare reports about sites performance in Google’s SERP. You can do so in two ways: verify your site by adding few code blocks or; going through Google Analytics and proceeding to submit the sitemap of your website for indexing.
It is not mandatory to use Google Search Console to appear in Google Search results, but you need it to control how your site is represented with the account and what gets indexed. GSC is freely available to anyone with a website.
Although Google Analytics wasn’t really designed for SEO, you can’t talk about the best SEO tools and fail to mention it. Google Search knows what 80 per cent of people on this globe are searching on the internet. Google Analytics holds troves data that could prove useful for your SEO ventures.
We’re talking about such data as traffic sources, page speed, and time on site, bounce rate, and organic traffic. Things become more interesting when you combine Google Search Console and Google Analytics. Google Analytics is freely available to anyone with a website.
Google Trends is an SEO checker tool that has been around for a while but is often under-utilised. You can use it to get more information about any keyword and get insights about the trends surrounding a topic. You can also search for keywords that are relevant for a country and get more information associated with specific keywords such as the top queries, geographical location, rising queries, and so on.
Google Trends is the handiest SEO tool for you out there if you are trying to come up with your own keywords. It is also a free tool, as you would expect from Google.
This is one of the most widely used marketing SEO tools. With SEMRush, you can seamlessly view the rankings of your site, analyse the changes on those rankings, and identify new ranking opportunities. The most popular feature of SEMRush is its Doman Versus Domain Analysis which allows you to make comparisons between your website and your competitors. You can also use this tool to prepare analytics reports which can help you get a better understanding of your site’s traffic, search data, traffic received by your competitors, and even compare domains and keywords.
SEMRush offers two plans; the Pro Plan costs US$99.85/mo while the Guru Plan costs US$199.95/mo.
Ahrefs is one of the most effective SEO keyword tools available. After Google it is the second-largest website crawler on the web. Use it to highlight parts of your site that needs improvement to achieve the best ranking; analyse your competitors’ perspective, especially about backlink usage, and find the most often sought content in your niche. You can also use it to track rankings and auditing your SEO strategies. All these have been made possible by Ahref’s huge database – one of the largest among the SEO service providers we know.
Take advantage of their 7-day trial and pay a monthly fee of US$7 thereafter.
Screaming Frog is popular in the circles of SEO experts; they like how the tool saves them resources by doing a faster analysis of websites and performing site audits. A lot of the SEO experts who use Screaming Frog have praised its speed in the reviews; getting insights using Screaming Frog is faster compared to most other popular SEO tools. Besides, you can use it to improve your link building and letting it inform you about errors that should be fixed, bad redirections, and the presence of duplicate content on your site. Screaming Frog’s SEO spider is ranked the best by influential SEO experts.
You can opt for a year subscription that would cost US$149.00.
Majestic is another marketing SEO tool that you should consider trying. It comes with several useful features, including The Majestic Million and Site Explorer. The Majestic Million lists the 1 million best-ranked websites on the web, beginning with the highest-ranking to the lowest. The Site Explorer gives you an overview of the total number of backlinks in your possession as well as a more general view of your online stores. This tool can also serve as a handy SEO keyword tool and help you find the best performing keywords.
You can opt for a monthly subscription of US$19.00 and access most of their SEO features.
SpyFu has an affordable premium plan, but most of the SEO features it is known for are accessible for free. It is a good option for a beginner who is still growing a website and would like to upgrade to the paid version after the website has become successful. Use SpuFu to view the rate your keywords are being searched in a month. It also analyses the difficulty of ranking each keyword. Also, use it to “spy” on your competitors and the find the sort of keywords they use as well as the number of monthly clicks they receive.
The pro monthly plan costs US$39.00 while the annual plan is US$58.00.
Moz is an SEO software and one of the most cited as must-have SEO tools among the experts. Its popularity roots from its reputation of staying updated amidst Google’s frequent algorithm changes. Use it to get keyword recommendations and perform site crawls. Also, you can get insights about the performance of your site and how to improve the performance (particularly if it is dismal). Their yearly conference, MozCon, offers valuable advice that you don’t want to miss.
The free MozBar allows you to view the metrics of your store while navigating any page Pro subscription with Moz starts at US$99.00.
SEOQuake is a Google Chrome extension designed to perform SEO checking tasks such as on-page website audits. Use this handy extension to assess both your external and internal links, compare your website with other similar sites and determine your performance in comparison with your competitors. You can also use it to analyse the density of your keywords. It incorporates an export feature which helps you to download and broadcast data to multiple people. The SEO dashboard is easy to read.
SOEQuake is freely available on Google Chrome, Safari, and Opera mini.
If you are looking for an effective SEO keyword tool, then you should consider trying KWFinder – it is the king of the long-tail keyword search. Use this tool to find a wide variety of long-tail keywords that have a remarkably lower competition. It is also one of the recommended tools for running analysis reports on SERP (Search Engine Result Page) and backlinks. One onboard feature that’s worth mentioning is Rank Tracker which enables you to determine your rankings and track your improvements based on any key metric.
KWFinders offers two plans: Annual – Basic US$29.90/mo, Premium US39.90/mo, Agency US$79.90 and; Monthly – Basic US$49.00, Premium US$69.00, Agency US$129.00.
SEO PowerSuite comes as an all-in-one software package that syncs link building, site auditing, and rank tracking functions. It consists of 4 software tools, although you can choose to buy them separately. The four tools are Website Auditor, SEO SpyGlass, LinkAssistant, and Rank Tracker. Use the Rank Tracker to check your website’s ranking for all the keywords you’ve added and discover new keyword targets. The WebSite Auditor analyses the website for you to find duplicate content, missing HTML elements, broken links, etc. The Link Assistant simplifies the process of link-building and finding all valuable link partners complete with their contacts. The SEO SpyGlass unearths your competitor’s link-building strategy.
SEO PowerSuite Pro costs US$299.00/mo while the Enterprise version costs US$699.00/mo.
Serpstat is an all-in-one tool that is geared toward growth-hacking for PPC, content marketing aims, and SEO. It is an all-in-one tool that should consider if you are after a cheap platform to manage your SEO team and analyse your competitors. One of the reasons why Serpstat is becoming the darling of many SEO experts is the troves of data it has it has collected over the years around the world. It is very much like Google Analytics but can complete other cool stuff that Google Analytics can’t do. There is a strong chance that your competitor’s data is in their database, and you could help a lot from it.
Four plans are offered: Lite – US$69.00/mo, Standard –US$149.00/mo, Advanced US$299.00/mo and Enterprise US$499.00.
Fat Rank is one of those convenient SEO tools that you don’t need to buy as standalone software. Instead, it comes as an extension that you can install on Google Chrome. Use Fat Rank to find out where exactly your site ranks in Google Search for phrases and keywords.
Put this tool to maximum use by adding new keywords to the search to determine the rankings per page for every keyword you’ve optimised for. If you do not show up in the first 100 results, it will inform you that you are not ranking for the keyword in question. It is a great tool for optimising your online store.
Answer the Public
Answer the Public is a free SEO tool that helps you easily find topics for an ecommerce blog. If you’re running an ecommerce website and you’ve been having a hard time coming up with effective keywords and topics for your content, this could be the best tool for you. All you need to do is hire a freelancer to write great content for you. Take the content and send it to Answer the Public; they will come up with the best keywords to insert in the content.
Top SEO Trends to Watch Out for in Singapore
SEO is getting tougher and more specific – and by the look of things, the majority of marketers have already adapted to SEO’s best practises. They have them at their fingertips and burning the midnight oil trying to outrank each other.
So how do you beat the competition?
By keeping your fingers on the pulse of SEO, and all the changes relating to it. The more you learn about these trends, the more you’ll be able to plan for your digital marketing strategies for the time ahead, and with a clear mind on what to expect.
The Golden days of Link-building seem to be over
Please don’t get this twisted – link-building is still one of the most valuable assets in SEO. It’s in fact placed among the top three ranking factors. But it’s no longer the centre of attention or the be-all-end-all SEO cog it used to be.
It started with spam links losing all their SEO juice. They no longer cut it. And as it’s been said before, the authority of the site linking back to you matters a great deal, even more, compared to the number of backlinks you’re getting.
When authoritative sites link back to you more, that more search engines are compelled to rank you. So instead of targeting a series of small blogs, a more sagacious move would be to target big publications.
And while at it, you want to make sure that all the sites that you’re busy trying to hatch deals with are relevant in terms of what they’re involved with. Is what they blog or write about related to your blog or website?
While this is not exactly a new trend to watch, it’s something that you might want to observe as you work on your next marketing strategy.
Ranking at the Top of SERP is no longer the Numero Uno
While it’s always been every marketer’s goal to propel their site to the first page of Google and other search engines, it’s sad to note that, that no longer translate to increased web traffic. Other factors do come into play, and that’s what you should be aiming at instead.
A closer look at the Search Engine Result Pages (SERPs) will reveal a lot of ads, snippets, and question boxes.
A web page may rank atop, but remain buried in many of these factors. So instead of obsessing about ranking your site and claiming this top spot, a nicer approach would be to focus on the other key metrics that matter such as Click Through Rate (CTR).
A/B Testing should be your friend in this. Try experimenting with different meta descriptions and headlines. Use a different combination of keywords on Facebook and Google AdWords to find out which one among them carries more weight.
In other words, you want to dedicate some time to learn how to increase your CTR. So, as you work on propelling your site up the search engines ranks, you must also dedicate some time to finding out how they’re likely to fair on in the SERPs when they finally show.
Google has been vocal about mobile-friendly websites for the longest time possible, and how it prioritises them in the SERPs. That came after it was found that a majority of users browse the internet using a mobile device.
That means, if your primary goal is to make it easy for your users to access your content, then common sense demands that you optimise it for the various screen sizes – if you haven’t done that already.
Try testing your site, and every single one of its content and functionalities on mobile, and make sure that it works fine — better or more the same as it works on PC.
Voice Search Relevance
Blogs talk about this all the time, and it’s because it’s true. The number of users taking advantage of voice searches is on a sharp rise. It’s just a matter of time before everyone catches up with it.
That means you have to consider throwing it into the mix if you intend to continue enjoying the traffic that you’ve been getting from search engines.
Users are buying smart speakers and rushing to install apps that can carry out searches using short voice commands. It’s a trend that you do not want to gloss over, and which you still have the time to take advantage of and gain a competitive edge before your competitors catch up with it.
Google decided to go full ham on local SEO this year. They’re bound to tighten the nuts even more as time goes.
Your only option in this is to get your business optimised for local SEO. And it goes beyond optimising it for geo-targeted keywords. You have to get it consistently listed for NAP.
Customers within your locality should be able to find you in the Search Engines every time they need your services.
Tip: Get listed on Google My Business, focus on getting reviews, and remember to map the exact location of your business, and make sure you’re using the same address across different social accounts.
Focus on Featured Snippet
Featured snippets can help you increase the value of your content in the search engines. You do necessarily need the first position but to get your content to the first page of Google and other search engines.
The easiest way to get listed as a featured snippet is to make sure your content has so many relevant subtitles. Remember also to include a table of content and to directly address some of the questions that users prompt search engines for answers.
E-A-T or be eaten
If you’ve playing blind to the whole concept of EAT, it’s time you started paying attention to it. I’m not talking about competing or having your lunch or breakfast.
This statement references the exact words that EAT stands for, Expertise, Authoritativeness, and Trustworthiness.
These are the three key elements that search engines are currently ranking sites for, and which Google introduced them a while ago, here.
Here’s how you take advantage of EAT:
- Make sure that all your authors have a detailed bio outlining their expertise. If their author profile is impressive enough, users will have an easy time trusting them and so will search engines.
- Strive to have authority sites link back to you.
- Be sure to back up your claims with sources, stats and relevant data.
Learn to Optimise Your Content for Semantics
Google is no longer the same search engine tool you used to know a few years back. But an advanced system, with logic and ability to interpret things in ways that you’ve never imagined before.
Exact match optimisation is an outdated marketing strategy, yet many businesses owners still remain hung up on it.
In its place comes semantic search optimisation, thanks to AI and in part to voice search and mobile search. What that means is that Google is in an even better position to understand what you’re interested in finding even it’s too vague or misspelt.
Google’s vision has advanced a great deal. It’s no longer aiming to be a discovery project, but an online destination centre. They want to dominate the market and be the centre of everything that users need online.
Google is building itself as the ultimate source for comprehensive answers to every search query an online user has. They’re blending in knowledge graphs, interactive and visual results, as well as quick answers and everything else a user might be interested in online.
That’s where the whole idea of SERP marketing comes in. Instead of optimising your content for the top position, you need to start focusing on optimising your content on all the key elements that Google focuses on.
So, forget about SEO for a moment and focus on SERP marketing to remain in Google’s good graces.
Videos are a Sources of information
You might have noticed that Google now ranks videos in their result pages. That’s one of the directions you should be thinking of taking to continue dominating search results.
Videos searches are increasingly becoming popular, with a recent study contacted by Google revealing that 6 out of 10 people prefer to watch video content online and NOT on TV.
Yes, YouTube is on the verge of replacing TV, and there’s nothing to stop that.
So, as you fight to optimise your content for search engines, you might also want to optimise it for YouTube and other video streaming platforms you know. Be sure to optimise the videos for the keywords that you wish to rank for – by integrating them in both the headline and description of the video.
Selecting the right SEO tools to use in Singapore may sound daunting at first. After all there are 200 over ranking factors in Google’s algorithm. Even SEO and Google executives seem to be at odds about how the Google algorithm works, see this post for more information.
However, if an SEO agency consultant, or a well-trained digital marketer can create a simple 20 step programme of SEO processes to work on a daily basis, including monitoring, researching, website fixing and content upgrading – they can be sure his website will slowly, but surely, advance up the SERPs.
If you want to start with a surer footing, MediaOne provides training programmes, SEO starter kit consultation up to full-fledged SEO management for entrepreneurs, SMEs, large enterprises to government agencies alike.