Search Engine Optimisation Course

Best SEO Course in Singapore

Search engine optimisation (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results. With years of experience, our top-notched and well-equipped trainers (approved by COMAT – Singapore’s top career development training centre) are ready to imbue you with Search Engine Optimisation knowledge!

Why Should I Attend This Basic SEO Course?

The course will not only help you but also teach you on how to rank on the first page of Google. The Google algorithm will be dissected, and you will be introduced to the principles of how SEO works. This course will include learning materials such as slides, quizzes, and SEO tools.

What Will I learn In This Basic SEO Course?

During the SEO course, you will be taught SEO’s core theories and techniques for website optimisation to ultimately get your website search rank to the top. You will also understand how Google’s algorithm works and how you can optimise your website whilst following their stringent guidelines.

good seo courses in singapore
 
The Basic SEO Course will include:

  • How SEO Works
  • How Search Engine Web Crawlers Work
  • Setting SEO Goals and Objectives
  • Keyword Research and Planning
  • Implementing Effective Link Building
  • Creating Quality Content
  • Backlinking
  • PageRank
  • Domain Authority vs Page Authority
  • Good vs Bad Linking
  • How Google’s Search Engine Results Page (SERP) Works
  • White Hat vs Black Hat SEO
  • Google Algorithms and The Google Zoo
  • Meta Titles, Headings, Meta Descriptions
  • SEO Measurement Tools
  • Website Auditing
  • Content Marketing
  • Google Search Console (fka Webmaster Tools) Introduction
  • Website Do’s and Don’ts for Good SEO
  • How Domain Names Help SEO
  • And More!

Price per Pax (Minimum 4 Pax): SGD $888

Duration: 1 Day: 9 AM to 6PM, with 1-hour break. OR 2 Days: 4-Hours per day.

With MediaOne’s SEO course, you will be able to save costs on advertising, and learn how to rank on Google organically and stay at the top! For more information, contact us today!

Advanced SEO Training Course

MediaOne also provides advanced search engine optimisation courses for digital marketing practitioners who are already familiar with SEO. If you are managing your company’s website and digital marketing and want to DIY or be very familiar in order to scope and control your outsourced SEO then you need to attend this course! It is filled with not just theories but real-life examples and show-and-tell demonstrations that will make sure you fully understand.

Some of the topics covered are:

  • The Philosophy of SEO
  • Website auditing for PageSpeed, Mobile Responsiveness, Security, Keyword Density, Broken Links, Crawl Errors
  • Advanced Google Search Console
  • Introduction and practice using the best SEO tools in the market
  • Checking quantity and quality of backlinks
  • Checking types of links
  • Checking links’ country of origin
  • Checking recency of links and link velocity
  • Checking keywords, quantity and quality
  • Optimising all the above
  • The Google Zoo and examples of do’s and don’ts in detail
  • Checking competitor’s organic rankings
  • Checking competitor’s paid keywords, paid ads and links
  • Searching for high authority domains and sites that can help
  • Building high quality backlinks
  • Disavowing bad backlinks
  • Website migration considerations and execution
  • Optimising web page setup
  • SEO content writing, formatting and optimisation
  • Advanced keyword research and management
  • Reducing bounce rates
  • Internal link building structuring
  • Building champion web pages to fight for high volume competitive keywords
  • Introduction to structured snippets, Schema, Accelerated Mobile Pages (AMP)
  • Setting up and improving Google My Business
  • Pros and Cons of one international site vs multiple country-specific sites
  • How to set up multiple country-specific sites
  • Formulating a fail-safe SEO checklist
  • Further resources for continued education
  • optional: Online reputation management

Price per Pax: SGD $2888

Duration: 1 Day: 9 AM to 6PM, with 1-hour break. OR 2 Days: 4-Hours per day.

NOTE: All our courses come with certification from MediaOne – a company that has been training trainers as well as beginner digital marketers for years.

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