10 Google SERP Tools That You Need To Use

10 Google SERP Tools That You Need To Use

Did you know that Google released tools to measure the performance of your website’s search engine results page (SERP)?

Yes, Google Analytics for SEO offers a wealth of information about your site and a clear picture of how well you’re doing in search engines. But perhaps you’re not using this tool to its full potential.

When it comes to SEO, many businesses get paralyzed by the sheer volume of data that Google Analytics provides. So, they don’t act fast enough to take advantage of the best opportunities. 

That’s why we’ve collected these 10 Google SERP Tools you need to use in your toolbox.

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1. Google My Business

Google My Business is a tool that allows you to create your business profile and gain more credibility on the web. Customers who search for your business will see your business profile first. You’ll see the profile for your brand under the business name, or if you don’t have one yet, you can create one.

With your brand profile, you can add images, videos, and web content to further emphasize your expertise. Once you’ve completed the profile, you can use this tool to gain more credibility and presence on the web.

2. Google Keyword Planner

You can use the Keyword Planner to find keywords that will help your target audience find your product or service.

This tool is a great starting point because it allows you to enter up to five keywords or phrases and get a list of suggested phrases. You don’t need to enter all five keywords, but you’ll get many results if you enter just one keyword.

You can narrow the results to get the best fit for your business. You can use these results to find phrases that you can use in your content, products, and so on.

3. Google Trends

Another great way to get ideas for content is to look at the topics that are trending now, as well as those that are popular in the past. You can use Google Trends to easily find these topics and gain insight into the public’s interest in certain subjects.

For example, if you want to discover content ideas for a travel blog, you can use the Trends section to find the most popular travel topics. You can enter a country and region to see the trending topics in that area. Alternatively, you can use the Trends section to find the topics people are discussing now.

This can be a great way to discover what people are searching for, discovering topics that will allow you to become an expert in your chosen area. You can use these topics to build a list of content ideas for your blog.

4. Google Autocomplete

Did you know that Google offers a free tool that allows you to enter a keyword or phrase and get a list of up to 10 options that Google thinks you might be searching for?

This is the Autocomplete tool and is great for getting content ideas. Simply enter a keyword or phrase and see what comes up. You can then take this content and develop a rough draft of a blog post, article, or book!

A popular use case for the Autocomplete tool is to find a suitable catchphrase for a brand or product. Once you’ve found the right one, you can use this phrase in your content, along with other variations of the same phrase (SEO, SEM, and so on).

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5. Google Suggest

Did you know that Google offers a free tool that provides suggestions for your search queries?

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This is quite possibly one of the most useful tools when it comes to SEO. You can enter a keyword, phrase, or sentence and get a list of suggestions that Google thinks you might be searching for.

The great thing about this tool is that it doesn’t just suggest matches—it gives you helpful information about the meaning of the term you are searching for. So, if you want to know what a “voice-activated speaker” means, you can use this tool to find out.

Use this information better to understand your target audience’s needs and desires. This might mean that you’ll need to research voice-activated speakers before you put out a query. But, at the very least, you’ll have the information you need to construct a more useful query properly.

6. Google Analytics

Google Analytics is a free tool that you can use to track the traffic on your website. In addition, you can use this tool to discover the days when your site gets the most visits, where your audience comes from, and so on.

While this might not seem like a tool directly related to SEO, a lot can be learned from analyzing traffic with this tool. For example, did you know that Google Analytics allows you to set up custom notifications to receive emails or other alerts whenever a certain threshold is reached?

This might be useful if you want to be notified when your website gets a certain amount of monthly visitors. From there, you can take action and engage with your audience in a way that will bring in more organic traffic.

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In conclusion, Google Analytics is a great tool that can provide valuable information about your website. Using this tool effectively will allow you to grow your business due to increased organic traffic.

7. Google Authorship

Did you know that Google offers a free tool to connect your website to your Google account?

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In case you weren’t aware, many big brands have set up shop online and created a distinct identity. While this identity might not always be connected to good ol’ Google (e.g., Twitter, Facebook, and so on), they still need a way to connect with their audience.

Part of the solution is Google Authorship. With this tool, you can claim ownership of certain articles you’ve published online. In doing so, you’ll gain credibility with your audience because they’ll be connected with your authoritative voice.

To claim ownership of an article, simply head to Google Authorship and click on the pen icon next to the article. Then, you can add a bio and a personal pitch to emphasize your field expertise further. Once you’ve finished writing, click on Publish. Voila! You now have a curated article that will appear in Google search results when someone searches for your published name.

8. Google Maps

Did you know that Google Maps offers a Business Guide to help you find all the information about establishing and operating a business within the Maps platform?

As the name implies, Google Maps is all about maps. But, if you’re reading this blog post, it’s safe to assume that you already know how to use Google Maps. The purpose of this tool is to provide you with an additional resource when searching for businesses within the Maps platform.

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The first step is to connect your Google account to the Maps platform. Then, you’ll need to choose a business profile that will serve as the basis for your business information within the Maps platform. Finally, you can start adding details about your business, such as physical addresses, websites, social media accounts, etc.

Once you’ve entered all the necessary details, you can start using this tool to easily find places, people, and businesses that are relevant to your company. Note that since this is a free tool, there are certain limitations regarding the number of locations that can be added. 

9. Google Search Console

The Google Search Console is a free service offered by Google that helps webmasters track their rankings in web searches. Essentially, this tool provides you with all the data you need in one place, including your rankings, traffic, and conversions for various search terms. In 2020, Google Search Console was updated to include even more functionality. For example, you can now set up email alerts to notify you when your website’s rankings change.

Being in the middle of an SEO campaign and wanting to track the results of your efforts can be quite a pain. That’s why we’ve all been so happy to see the rise of tools that can analyze the results of our efforts and provide us with comprehensive reports. The good news is that Google Search Console is one of those tools. What’s more, is that it’s free. So, if you’re looking for an analytics tool that can provide you with all the information you need in one place, this is the one to choose.

10. Google AdWords Keyword Tool

If you’ve been searching for the perfect keywords for your SEO project and had no luck finding a popular and relevant combination to your niche, then look no further. The Google AdWords Keyword Tool is a free tool from Google that can assist you in finding the right keywords for your content. What’s great about this tool is that you don’t have to enter any text into the search bar. You can simply click on the button to get an instant list of keywords that can be used to optimize your content for search engines.

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Suppose you’ve been searching for the perfect keyword for an SEO project and had no luck finding a popular and relevant combination to your niche. In that case, the Google AdWords Keyword Tool is the perfect solution. As discussed above, you can simply click on the button to get an instant list of keywords that can be used to optimize your content for search engines.

Use Google SERP Tools Now

These tools are special because it provides you with free SEO analysis and suggestions for improving your SEO strategy and allows you to track the progress of your SEO tasks. All of which can be done from one convenient place. As well as this, you’ll also notice a community of experts within the tool, constantly looking to help and assist one another. Plus, this is available to everyone, whether you’re a professional SEO agency or a one-person shop. So, what are you waiting for? Try it today!

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

Social Media




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