Considering digital marketing in Singapore? The EDGE Grant may cover part of the cost. From 30 September 2026, it is the scheme for new applications.
Key Takeaways
- Check eligibility first. Your business must be Singapore-registered, with at least 30% owned by Singapore citizens or permanent residents.
- Confirm SME status. SMEs have annual sales of up to S$100 million or no more than 200 workers.
- Sequence matters. Do not sign or pay a vendor before approval.
- Plan the timeline. Finish within 18 months of approval.
Table of Contents
What the EDGE Grant Is and Who It Is For
EDGE grant overview and purpose
The EDGE Grant funds business strategy and digitalisation, such as search marketing, websites and online sales. From 30 September 2026, new applications will run under EDGE; EDG, MRA, and PSG will stop accepting them, though ongoing projects will continue. See PepperCloud’s guide to the scheme.
Who the scheme is built for
The scheme covers SMEs and non-SMEs. Check the edge grant requirements before the project starts.
Edge Grant Requirements: Eligibility and Documents
Eligibility criteria for the EDGE grant
The business must be Singapore-registered, with at least 30% ownership by Singapore citizens and/or permanent residents. SME status is tested at group level: annual sales turnover of no more than S$100 million, or no more than 200 workers. Eligible SMEs can receive up to 70% funding support for digitalisation, while non-SMEs receive a lower rate. Each applicant must meet every required condition before the business grants portal will accept an application. Confirm your exact support level with Enterprise Singapore before you commit.
Business grant eligibility and requirements
Check company registration, citizen or PR ownership, SME status and whether your project fits digitalisation activities. Grant support is always subject to eligibility and approval, so a package price alone does not guarantee funding. Review the business grants listed for your sector, and confirm the application are covered by the scheme before you submit.
Documents to prepare before and after approval
Gather these before applying, then keep them updated after approval:
- Company registration details and a current shareholder list.
- Proof of SME status, such as annual sales figures or headcount.
- Signed quotations for each service line, dated before any payment.
- A project scope listing deliverables, KPIs and timeline, with each step tied to project completion.
- Invoices, proof of payment and deliverable reports, filed at each milestone.
- Bank details for the GIRO payment.
Digitalisation funding amounts and support levels
At 50% funding support, a S$10,000 package before GST returns a grant share of S$5,000. Support levels depend on the activity and the grant cap for each category, so confirm the rate before budgeting. For digital marketing, the grant covers 50% of approved solutions and professional services, capped at S$5,000 per claim and S$100,000 per year. GST and advertising spend sit outside the package price.
Timing and the 18-month window
The project must finish within 18 months of approval. Work backwards from that date and include the claim submission window in your plan.
Key rules that shape your application
Claims are paid only against evidence. Keep signed quotations, invoices, proof of payment and deliverables in one folder from day one. Missing paperwork often stalls claims.
Application Steps: From Package Builder to Claim
- Build your package. Use the Package Builder to select services and record quoted amounts before GST, noting each activity and its grant amount.
- Confirm eligibility. Check company registration, citizen or PR ownership and SME status against the requirements, including any applicable annual grant ceiling.
- Submit the application. Upload documents to the business grants portal and record the date of application.
- Wait for approval. Do not sign or pay a vendor until you receive the letter of offer, which states the overall annual grant for your approved activities.
- Start the project. Begin within the approved window; finish within 18 months.
- Submit your claim. Upload invoices, proof of payment and milestone reports for all costs incurred.
- Receive payment. GIRO disbursement may take up to eight weeks after approval.
Supported Costs, Non-Supported Costs and Project Deliverables
Supported costs
The EDGE Grant funds digitalisation activities, so a digital marketing package must fit that scope. SEO and SEM work can qualify as a structured digital project with defined outputs. Confirm each line item with Enterprise Singapore before committing, and check the grants portal for the current application documents.
Non-supported costs
Advertising spend, GST and optional add-ons sit outside the package price. GST is not claimable support, and any step taken before approval may not be covered upon approval.
Project deliverables
A deliverable is something you can show an assessor, such as a monthly report, a keyword map or a landing page. Tie each deliverable to a measurable KPI and keep records from day one, as you must document project expenses for each activity.
Conclusion
Check four gates first: Singapore registration, at least 30% citizen or permanent resident ownership, SME thresholds if claiming support, and completion within 18 months. Confirm costs map to supported categories. Verify your edge grant digital marketing package eligibility with Enterprise Singapore first.
Frequently Asked Questions
Who qualifies as an SME for the EDGE Grant?
An SME has annual sales turnover of no more than S$100 million, or employs no more than 200 workers. Meeting either test is enough. Non-SMEs can apply, but support levels differ, so confirm your rate with Enterprise Singapore.
Your business must be Singapore-registered, with at least 30% of ownership held by Singapore citizens and/or permanent residents.
How long do I have to complete an EDGE-funded project?
You have 18 months from the date of approval.
How much support can eligible SMEs receive?
Eligible SMEs can receive up to 70% funding support for digitalisation activities. Costs such as advertising and GST are not covered.
What happens to applications under EDG, MRA and PSG?
EDG, MRA and PSG stopped accepting new applications on 30 September 2026. Ongoing projects continue under existing arrangements.
How long does grant disbursement take?
GIRO disbursement may take up to eight weeks after claim approval. PayNow Corporate takes 14 working days.
