Best SEO Courses and Trainers in Singapore

best SEO courses in Singapore

 Have you ever wanted to learn SEO so that to have more control over your digital marketing campaigns? Fortunately, there are several SEO courses and trainers in Singapore, but choosing the right one for you is the biggest challenge you will face. 

For this article, we have researched the best SEO courses and trainers in Singapore so you do not have to go through the trouble. 

SEO Basics

SEO in Singapore is constantly changing and you must choose SEO courses and trainers wisely. However, some basics hardly change. Mastery of the basics is one of the ways you can tell if you are dealing with a competent SEO trainer in Singapore. Here are the SEO basics you should know:

Learn What Your Customers Are Searching For

It is impossible for you to optimise your website without knowing who your customers are and what they are searching for on Google and other search engines. The easiest way to learn about your customers is by creating buyer personas, which is one of the topics covered in by SEO courses and trainers in Singapore.

For instance, if you run a hotel in Singapore, your customers are searching for phrases such as ‘hotels in Singapore,’ ‘place to stay in Singapore,’ or ‘accommodation in Singapore.’ Before undertaking complex SEO strategies in Singapore think about what the customers could be searching for and write them down.

Next, start searching the words and phrases you have written down to get what your competition is doing. This is important since the websites have already researched and optimised their title tags for SEO and you will get ideas on how to optimise the tags.

Learn All You Can About Keyword Research

Keywords are the lifeline of a successful SEO campaign, and doing keyword research can be a challenge, even for seasoned SEO experts. There are hundreds of keyword research tools available, some free while you have to pay for some, and they are part of the topics taught in SEO courses and trainers.

After getting the most appropriate keywords and phrases, you can then go on to assign them to the various pages on your site. With that said, it is worth the shot to create a map that links each keyword to a web page.  

Optimising Pages for Search

After identifying what your customers are searching for and the keywords you need to use to get more organic traffic, you need to ensure that your web pages are optimised to satisfy the customer. This is a move geared towards reducing your bounce rates. 

Optimising the pages includes providing a great user experience, by having a flawless user interface design. This revolves around the removal of unnecessary design elements such as opt-in boxes, pop-ups, and more that can irritate site visitors. This is another topic you should consider when choosing between SEO courses and trainers in Singapore.

Here are a few ways that you can optimise your pages for search:

  • Create content that is in line with the user’s search intent
  • Use short and descriptive URLs
  • Come up with compelling meta titles and descriptions
  • Create a logical structure by using headers and sub-headers
  • Optimise your images and videos
  • Set up schema

This is one of the topics covered by SEO courses and trainers in Singapore.

Ensure That Your Site Is Accessible By both Humans and Search Engines

When creating an SEO camping, you should know that you are working for two different customers; human readers and search engine crawlers that index your website. While we are seeing bots become more intelligent and human-like, there are still some subtle differences.

Your goal, therefore, is to ensure that your site is accessible to both humans and search engine crawlers. However, optimising your site for search engine crawlers can be difficult, and we recommend that you get an experienced professional to help you out. 

Here are ways that you can ensure that both humans and search engine crawlers can access your site:

  • Improve the website and page loading speed
  • Make your website mobile-friendly
  • Install an SSL certificate
  • Create a site map
  • Upload a robots.txt file to your website
  • Link related posts and pages

Moreover, you need to learn about technical SEO in Singapore and website structure to boost the chances of success. 

Build Backlinks from Other Websites

Building backlinks is critical for the success of your SEO strategy. For this reason, you need to spend resources on creating content as well as promoting and generating links to the content. Backlinks are one of the top three factors that have a strong influence on Google’s ranking algorithm.

impact of backlinks on site ranking 

Source: Gorilla 360

We have seen many link building tactics over the years, with some being more legit than others. However, the first thing you need to do is learn how your competitors are building their links. With that said, these are some of the proven link building tactics you can use for SEO in Singapore:

  • Swipe links from inferior content
  • Broken link building
  • Guest blogging

When it comes to broken link building, we mean that you search for relevant broken pages that have links on other sites. Reach out to the sites linking to the broken pages and suggest that they swap the dead resource for a suitable alternative on your site. 

Organic SEO vs. Local SEO

Organic SEO, otherwise known as traditional SEO is distinctively different from local SEO. For starters, local SEO has a geographical component, and it is the practice of building relevant signals around a specific location. This means that only brick-and-mortar businesses get to use local SEO.

Organic SEO, on the other hand, revolves around a website. The website can be a business on its own which may or may not have a geographical location. It is for this reason that bloggers, digital marketers, and other internet-based businesses use organic SEO to improve their SERP rankings and thus increase traffic to their sites. 

With that said, organic SEO can also be influenced by a geographical location, but it is not linked to a brick-and-mortar business. In traditional organic SEO, search engines are looking for valuable, trustworthy, and relevant content. Local SEO on the other hand, search engines are looking for trustworthy and relevant locations. 

Citations and Links

Links are often described as the currency of the internet since they lead to higher SERP rankings and increased traffic. This means that links are only used for traditional organic SEO. Local SEO, on the other hand, uses citations instead of links. 

However, citations and links are not the same. Citations are references for your name, address, phone number. Search engines regard that the availability of citations as proof of relevance and validity of the business in a specific location. 

Citations help businesses become relevant for particular searches that may relate to the business. Traditional organic SEO involves the building of links and has little need for creating citations. 

SEO Trends You Should Know About

As we have said, SEO in Singapore is constantly evolving and before you enrol for SEO courses, you need to know the current trends and what influences them. To stay on top of the trends, you need to read widely on SEO articles or hire a competent SEO professional to avoid wasting resources. 

These are some of the prevalent SEO trends you need to know about:

Mobile and Voice Search

Mobile search has been growing in popularity seeing that 90% of Singaporeans today use their smartphones to browse the internet. Moreover, consumers in 2018 spent three and a half hours a day on their mobile devices, which means that it has edged out desktops as the preferred access point to the internet. 

You should take note of mobile search since Google introduced the Mobile-First Index. This means that Google will predominantly use your website’s mobile version for indexing and ranking. 

Mobile device users have also started to use voice search to find answers on Google while on the go. It is safe to assume that we are going to see an in-tandem rise in mobile and voice search dominating SEO in Singapore. Read on how you can optimise your website for mobile and voice search.

Semantic Search and Intent Optimisation

Search engines today do not use the exact keyword string to return answers to a user’s query. Instead, they are looking at the context of the query and then they analyse the possible search intent to deliver the results. 

This is evident in Google Suggest results. You could use semantic search tools to help you cluster any search query into related entities and concepts. 

Content Diversification and SERP Marketing

Focusing on organic listings is getting old and SEO professionals need to optimise their websites for all other search items including quick-answer sections, videos and images. This is the concept behind SERP marketing. 

Content diversification, on the other hand, requires that you come up with quality content in various formats. On the bright side, you will have the opportunity to leverage more mediums and try a variety of tools.

You could also consider content collaboration to diversify your content. The benefits are huge the best on being getting natural backlinks, shares and trust. 

Structured Data

Google has been fast-tracking the use of semantic data by updating its initial guidelines and adding support for new varieties of structured data. This means that Google is interested in extracting more information from your site to improve your SERP rankings. 

You need to start adding a variety of structured data such as FAQ pages, fact-check and more. Once crawled, your FAQs will appear in an interactive snippet, and the user can click on the link to get more answers. When choosing SEO course and trainers, you need to consider if they offer this topic.

On-Page Optimisation

Despite the different turns, SEO might take over the years; on-page optimisation remains one of the most critical aspects of your online presence. The backbone of on-page optimisation is high-quality and relevant content presented in a way that is easy to consume.

ideal url length

Source: Backlinko

Make sure that you check and optimise the site’s loading speed and the user interface to ensure that the users have a great experience when on your site. 

How to Pick the Right SEO Courses and Trainers for You

Having given you a background on what to expect from SEO in the modern age, you need to pick SEO courses that are in line with your objectives. This is crucial since going from the basics to becoming an SEO professional takes time and money.

The objective of any SEO course ought to help you get all the resources needed to optimise a small or medium-sized website for search engines and to create a basic strategy to increase traffic to the site. Ideally, you need an SEO course and trainer that answers these questions:

  • What is keyword research?
  • How do search engines crawl and rank websites?
  • Which are the free SEO tools and how are they used?
  • How do links influence SEO?
  • Where keywords should be placed on a web page
  • How does a website’s architecture influence SEO?

These are some of the basics that you can expect to learn from SEO courses and trainers in Singapore. However, you should choose one that provides answers to questions involving more complex SEO practices.

These questions include:

  • What is link building and how is it done?
  • What is link baiting and internal linking?
  • What are the free linking tools and how are they used?
  • How does social media marketing affect SEO?
  • What is a content strategy?

SEO courses and trainers that address these issues should provide you with a firm foundation about SEO. 

Online SEO Courses and Trainers or In-Person Training

The choice between in-person and online training largely depends on your preferred learning style. Online training offers you more flexibility and it is structured to be taken by people with a busy schedule that need to learn SEO in a short time. 

In-person SEO training, on the other hand, is preferred by people who need a more interactive learning experience or people who have a dedicated time for learning. This mode of learning tends to be the best since you will be more focused when you have a person in front of you. 

The Best SEO Courses and Trainers in Singapore

Good content alone will not mean that you will have a successful website, for this reason, you need to learn from the professionals with a good reputation and have run successful SEO campaigns. Your best options are short SEO courses and online SEO trainers. Here are the best SEO courses you should consider:

MediaOne SEO Courses 

Trainer/Company: MediaOne

Basic SEO Course Outline: MediaOne offers two SEO courses – basic and advanced. We have the best SEO trainers in Singapore and the basic SEO course curriculum includes topics such as:

  • How SEO works
  • How search engine web crawlers work
  • Keyword research and planning
  • Creating quality content
  • Implementing effective link building techniques
  • Dos and don’ts of good website SEO
  • Content marketing
  • Meta title, headings, and descriptions 
  • Website SEO auditing

Duration: You could also opt for the 2-day option with 4 hours each day.

Fees: The price for the basic SEO course is SGD 888. The course can be taught for one day between 9 am and 6 pm with one hour break. Y

Advanced SEO Course Outline: This course takes a deeper look into SEO and it is recommended to experienced marketers or people with prior knowledge and who are already practicing SEO. The curriculum includes topics such as:

  • The philosophy of SEO
  • Technical SEO
  • Advanced Google Search Console
  • Introduction to and practice using top SEO tools 
  • Testing the quantity and quality of backlinks
  • Checking links’ country of origin, recency of links and velocity
  • Keyword analytic metrics
  • Link and keyword optimisation

Duration: You can opt for the 1-day option that runs between 9 am and 6 pm with one hour break or the 2-day option where you are taught for 4 hours per day. 

Fees: The price for the advanced SEO course is SGD 2,888 with two learning options.

Address: 4B Craig Road Singapore 089664

Website URL:

Telephone: +65 6789 9852

Email: [email protected]

Both the basic and advanced SEO courses come with a certificate of completion from MediaOne It is advisable that beginners start with the basic SEO course and then later on enroll to do the advanced course.

2-Day SEO Training Course by Equinet Academy

Trainer/Company: Equinet 

Course Outline: Equinet first opened its doors in 2013 with one agenda in mind – to help marketing graduates and teams tap into the potential of digital platforms via quality bite-sized training.

You will get a Certificate of Attainment from SSG and Equinet Academy after the successful completion. The course is accredited by the SkillsFuture Singapore (SSG). The training course is the best given that Equinet Academy is one of the few schools accredited by SSG to offer SEO courses in Singapore. 

The curriculum consists of topics such as SEO campaign management, keyword research, link building, and website optimisation among others. You will also learn about the best practices and the instructors will also help you in identifying how you should choose a suitable SEO agency. 

Duration: Their 2-day SEO training course includes lifetime access to the updated course content materials, after-training support via forum access, direct email support, and small group mentorship.

Fees: The full fee for the 2-day course is SGD 740 nett, and SGD 37 nett if you get the SkillsFuture funding of up to 95%.

Address: Equinet Academy10 Anson Road,#25-08 International Plaza,
Singapore 079903

Website URL:

Telephone: +65 6816 7831 / +65 6816 3016

Email: [email protected]


5-Day Certification Training Workshop by Asia Search Engine Academy

Trainer/Company: Asia Search Engine Academy 

Course Outline: Asia Search Engine Academy is the brainchild of Pageadvisor co-founder Fabian Lim, one of the best SEO trainers in Singapore.  The workshop has one of the best SEO curriculums in Singapore and they cover topics such as:

  • Mobile search
  • Social media and SEO
  • SEO for video
  • Webmaster Tools
  • Google Analytics

Participants also get to learn the basics of content marketing, copywriting, and tips on article writing to name a few. The Asia Search Engine Academy is a franchise of Search Engine Academy based in the USA. However, you will have to contact the institution for the fees of their SEO courses in Singapore.

Duration: The training workshop consists of a 2-day basic workshop and 3 days of advanced training in SEO

Website URL:

NICF Web Analytics and SEO Course by National University of Singapore

Trainer/Company: The National University of Singapore

Course Outline: The National University of Singapore offers Web Analytics and SEO fundamentals as part of their Executive Education Programme. This is regarded as one of the best SEO courses in Singapore and by the end of the course, participants are expected to have learnt and understood how to use Google analytics to obtain and analyse data for SEO campaigns. 

There is no prior knowledge required to enrol in this course and you will get a certificate of completion in the end.

The curriculum includes:

  • Exposure to Google Analytics tools
  • Fundamentals of Web Analytics
  • SEO and content optimisation

Duration: The course takes 3 days from 9 am to 5 pm.

Fees: The fees for the course are SGD 866.70. However, Singaporeans get a lower rate depending on whether they qualify for relevant grants and schemes. 

Address: 29 Heng Mui Keng Terrace, Block C, D & E Singapore 119620

Website URL:–web-analytics-seo-(sf)/data-science

Telephone: +65 6516 5409

Email: [email protected] or [email protected] 

Search Engine Optimisation Course by Emarsity

Trainer/Company: Emarsity Digital Marketing Academy

Course Outline:  Emarsity is a digital marketing academy that uses experienced digital marketers and they offer in-person and online SEO courses in Singapore. The head SEO trainer at Emarsity is an experienced digital marketing practitioner who is also a senior digital strategist in one of the biggest SEO agencies in Singapore. 

The students will receive 6 months of support after completion, a one-time free refresher course, and lifetime access to online course videos. The course runs for 2 days from 9.30 am to 5.30 pm.

Emarsity is a Google Partner and a Bing Ads Accredited Professional. The curriculum is split into 8 modules covering the following topics:

  • Introduction to SEO
  • Onsite and offsite SEO
  • Local SEO 
  • Mobile SEO
  • Keyword research
  • Website SEO auditing

Participants also learn about Google penalties and how to avoid them as well as recover from them. You will have to contact the institution directly for fees of their SEO courses in Singapore. You should also ask about subsidised rate if you have the relevant grants or schemes. 

Duration: 2 Days 9:30 am – 5:30 pm

Fees: SkillsFuture Credit Eligible: Up to $500

          NTUC UTAP : Reimburse up to $250/year
          SkillsConnect: $2/training hour

Address: 190 Clemenceau Ave Singapore Shopping Centre
#02-09, Singapore 239924

Website URL:

Telephone: (+65)6795 0985

Email: [email protected]

SEO & Google Adwords Course by the Digital Marketing Institute

Trainer/Company: The Digital Marketing Institute (DMI)

Course Outline: The Digital Marketing Institute (DMI) is the global certification standard in online marketing education and it is recognised the world over. The course gives students a clear perspective about SEO, paid search (PPC), digital display advertising. The course also offers details on how to use data analytics to enhance search marketing campaigns

Duration:  30 hours

Fees: SGD 2655

Website URL:

Telephone: +1 917 6365832

Email: [email protected]

1-Day SEO Training Course by Digital Senior

Trainer/Company: Digital Senior

Course Outline: This  SEO training course by WordPress Training Singapore is suited for people who want a quick rundown of what SEO entails. They accept only a small number of students for each class, and they get to take away an SEO training guide to help them in their post-course learning.

The curriculum includes an introduction to SEO, on-page and off-page SEO and optimisation, Google analytics, and more.

Duration: 1 Day

Fees: $800

Website URL:

Email: [email protected] 

Daragh Walsh SEO Trainer on Udemy

Trainer/Company: Udemy

Course Outline: Udemy is another of the largest online learning platforms, and after completing their SEO courses in Singapore, the students receive a certificate of completion. There are over 30,000 people who have undergone this training thus far.

The course was created by Daragh Walsh, one of the best SEO trainers in Singapore. However, you might benefit from having prior knowledge about SEO. With that said, you will get lifetime access to course materials.

The curriculum consists of on-page and off-page optimisation, keyword research, technical SEO, local SEO, and more.  You will also find other SEO courses on Udemy, but the one by Daragh Walsh is the best one of all. 

Duration: The course is administered online through 2.5 hours on-demand video accompanied by 2 articles. 

Fees: SGD 14.88

Address: Two Horizon Centre, Golf Course Road, DLF Phase 5, Sector 43, Gurgaon, Haryana, India – 122002

Website URL:

Email: [email protected]

Various SEO Courses on LinkedIn Learning

LinkedIn Learning is gaining in popularity and if you are looking to know more about SEO this is the place to be. A majority of the SEO courses in Singapore offered on Linked Learning are from, and they can come in handy to develop your SEO skills. 

Linked will recommend the best SEO courses and trainers in Singapore based on your profile. The courses are offered online and are self-paced. Some of the topics covered in the curriculum include video SEO, fundamentals of SEO, link building, keyword strategy and research, headline writing, video SEO, and more. 

The average fee you will pay is $30 per month, which is approximately SGD 41. However, users get the first month free. 

2-Day SEO Course by Tommy Koh 

Trainer: Tommy Koh

Course Outline:  Tommy Koh is one of the best SEO trainers in Singapore and practitioner and has been teaching SEO since 2011. In the recent past, he was  invited to talk at various events including at Microsoft, Amazon, and WordPress. So far, he has conducted over 30 classes and trained over 500 students.

The curriculum covers a variety of topics including but not limited to:

  • Introduction to SEO and how search engines work
  • Keyword research
  • On-page and off-page optimisation
  • Google Webmaster

Participants also get tips on how to be a good website optimiser. The SEO course has attained SkillsFuture Credit approval. 

Duration: The 2-day course is open to entrepreneurs, marketing professionals, and anyone who wants to pick up a new skill for the digital era. 

Fees: The fee for the 2-day course is SGD 500. However, students aged 25 years or older and have not yet used their SkillsFuture credit can receive a $500 credit for the course. 

Website URL:

Telephone: +65 9863 8665

Email: [email protected]

Overview of the SEO Courses and Trainers Packages in Singapore

SEO trainers and institutions have their way of computing how much they will charge for the SEO courses and training. However, the average cost for the SEO courses in Singapore ranges between SGD 200 and SGD 3000.

The difference in costs depends on the topics covered in the curriculum and the experience of the SEO trainers in Singapore. The reputation of the institution will also come into play in determining how much you will pay. 

Fortunately, you will also find online and short courses in Singapore that offer cheaper courses, but they only cover the bare minimum. They are suitable for individuals that are starting in SEO. The average cost of the basic SEO courses is around SGD 40.

SEO Course Packages




SGD 800

SGD 3000


SGD 500

SGD 800


SGD 40

SGD 210

The tables below the some of the key topics covered in SEO courses in Singapore.





Keyword optimization

Keyword research



Keyword targeting








On-page optimization

Title and  Meta tag optimization



Header optimization



URL structure optimization



Image and link optimization




Daily page management








Off-page optimisation

Domain analysis



Search performance analysis



Link analysis and building








Content optimization




Blog posting




Images and videos










Google Analytics



Performance Analysis



Monthly report



Questions to Ask Before Hiring Registering for an SEO Course

The above SEO courses and trainers are the best there is in Singapore. However, not all of them will meet your needs, even for the basic course. For this reason, you need to take them through their paces to see if they are a good fit for your desired objectives. 

Here are some questions you need to ask before you register for SEO courses and trainers in Singapore:

What Is In The Curriculum?

As you will see from the courses discussed above, there is a wide variety of topics covered for both basic and advanced SEO courses. It is therefore important that you look into what you are will to learn before you start scouting for SEO courses and trainers.

When you make the first contact, ensure to ask what topics are covered. The SEO trainers in Singapore or institutions should not be at pains to offer the curriculum topics to you in advance. Better yet, they should outline the topics to be covered on their website. 

Do They Qualify For Schemes And Grants?

Due to the evolving nature of SEO in Singapore, learning SEO can be expensive as you can see from the tables above. However, some accredited SEO courses qualify for schemes and grants. This means that you will pay a fraction of the cost. 

What Mode Of Teaching Do You Use?

There are two modes of teaching SEO in Singapore, online or in-person. Unfortunately, this is one of the most underrated questions when choosing between SEO courses and trainers in Singapore.  You must know which method your preferred SEO trainers in Singapore use to avoid disrupting your schedule. If you can move some of your activities around, in-person training is the better choice since it gives you access to interact with the SEO trainers and classmates. 

Online training, on the other hand, is preferred by people with a tight schedule. This method allows for flexibility and you only have to make time to do the assessment at a supervised examination centre.  

Are Your SEO Courses Accredited?

We are seeing an increase in the number of SEO trainers in Singapore opening SEO training institutions coming up with SEO courses. Unfortunately, even someone who has been practicing for years might not have the proper material to train and teach.

For this reason, you need to ask for proof of accreditation. Most of the SEO courses in Singapore are accredited by SkillsFuture. However, some institutions have earned the right to offer independent SEO courses based on their reputation, such as MediaOne Marketing.

What Post-Course Support Will I Get?

Most of the SEO courses are taught in one or two days, which is barely enough to give you mastery in SEO. However, some SEO trainers in Singapore offer access to post-course material and lifetime access to videos and support. For the price you are going to pay, it is only fair that you get post-course support, given the changing nature of SEO in Singapore. 

How Long Does It Take To Master SEO

The time it takes to master SEO depends on your ability to learn and retain information. On top of that, you will need to practice every day and keep your ears and eyes open for trends that will disrupt the current SEO techniques. 

However, learning as much as you can about your customers is a sure way to know what they want, and you can then align your strategy to meet their needs. Moreover, you need to choose between the available SEO courses and trainers wisely to fast track your journey to becoming an SEO expert. 


These are the best SEO courses and trainers in Singapore. We recommend that you contact several of them to see which one best fits your needs. However, it will take a while before you can master SEO in Singapore. For this reason, you could hire an SEO agency to carry out the complex tasks of website optimisation.

Contact us today for professional SEO services and comprehensive search engine optimisation course in Singapore. Our support team is on hand to offer you free and non-obligatory quote 24/7.

Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.

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