A media agency is a company that advices businesses and individuals on how to present a positive picture of themselves to the public as well as how and where they ought to advertise. In this article, we present to you the top media agencies in Singapore that are worth your time and money today. There are many media agencies to choose from in Singapore, and we have looked into various factors when selecting the top media houses. When you hire any of these agencies, you can rest assured that they will ensure that your marketing campaign is appealing to your target audience.
13 Top Media Agencies in Singapore
The role of a media agency in the complex digital world is crucial to ensuring that you develop effective communications. In Singapore, a media agency will be your link to understanding the local consumers and creating networks with media owners who can deliver your content to your consumers. Let us look into the top media agencies in Singapore to consider for your campaigns.
This media agency works alongside its partners to bring together a competent team of advertisers, designers, and communication experts. They work together to conceptualise, strategize, execute, and follow through to production to ensure that their clients get top-notch communication solutions that are befitting the modern Singaporean market.
It is one of the few media agencies in Singapore that have been able to attract both local and international clientele by building relationships that are pegged on understanding the client’s needs first before embarking on any project. Their services are grounded on practicality and effectiveness, and they specialise in design, advertising, and branding. Four Media specialises in event campaigns, visual identity, digital marketing, print design, as well as building logos. They have their offices at 114 Lavender Street #10-83 CT Hub 2, Singapore 338729.
This media agency has expansive knowledge on how to translate its media markets and technical knowledge into integrated campaigns that can be customised to fit any budget and type of campaign. DWA’s service range consists of everything from radio and TV promotions, online ad campaigns production, to lead generation programs.
No matter what you are looking to achieve with your marketing campaign, DWA will select the appropriate medium so that your campaign gets noticed by the right people. DWA has been in the Singapore market for more than two decades, and they have expanded their services reach to the countries in the Southeast Asia region. You can visit their website for more information, or go to their offices on 1 Wallich Street, #22-01 Singapore 078881.
Band Media Agency
This agency aims to help businesses and public figures improve their marketing and communication activities. They do this by offering a wide range of media-related services including channel marketing, design, and corporate, direct and digital marketing, lead and demand generation, advertising, events planning as well as CRM.
Band holds a media-neutral approach to advertising campaigns, and this allows brands to put their ads on their preferred media platforms. The Band team will assist in all aspects of design, conceptualisation, implementation, and management of the channel marketing programs. They also offer exceptional social and digital marketing solutions, consumer relationship techniques, and direct marketing.
Band is one of the best media agencies to consider when you need to carry out brand activation and awareness or even action for B2B and B2C. You can visit their Singapore offices on 10 Raeburn Park, #02-10, Singapore, 088702.
This agency has seven divisions that provide clients with world-class solutions that make them one of the top media agencies in Singapore. MEC communication solutions that have the sole aim of delivering authentic and specialist integrated thinking to its clients’ projects. They have a 300-strong team that specialises in the management of local, regional as well as global communications.
They have grouped their services into two categories; MEC Access, MEC Interaction, Insight, and Analytics. MEC Access focuses on entertainment, sport, and marketing activities and they deliver strategic consultation and implementation of marketing and communication solutions to the brands in the aforementioned industries.
The team focusing on MEC interaction, insight, and analytics works to deliver solutions across the digital media platforms where they apply skills that encompass everything right from the management of third-party suppliers, strategy development, activation, and deep-rooted analytics that ensure that their clients maximise their return on investment.
MEC Singapore is one of the twelve hub offices the others being in New York, Dubai, Stockholm, San Francisco, Lausanne, Hong Kong, London, Milan, Miami, Paris, and Düsseldorf. The Singapore office is located at 700 Beach Road, #04-01, Singapore, 199598. You can also browse through their service offerings on their website.
This is a marketing and media specialist agency that has a certified media-buying arm. Other than this, Sirius Art provides a broad range of services including media planning and buying, event management, IT services, and digital marketing. Sirius Art is one of the few 4As accredited media agencies in Singapore and the in-house experts have a combined experience of over 50 years.
Judging by customer responses, the team at Sirius Art understands that a strong editorial presence is the root of creating awareness and building up the hype around your product and services. They bring this aspect in all their PR campaigns which they ensure to customize for every client. You can visit them at their offices at 114 Lavender Street, CT Hub 2 #07-84, Singapore 338729.
This media agency provides a full range of services that spans both traditional and digital media. Zentih Optimedia services include communications planning, strategic resources, media execution, evaluation and consulting, as well as media finance and accounting.
Before you decide to settle on Zentih Optimedia, it is worth knowing that their services cover a wide variety of media including print, broadcast, outdoor, cinema, and a wide range of new media platforms including, direct response, search and social digital media, and sponsored. They have their offices on 137 Telok Ayer Street #07-01, Singapore, 068602. You could also opt to view their website to get a glimpse of what they have to offer.
This is one of the oldest media agencies in Singapore having opened its doors in 1989. However, they have stayed on the trends, and they are easily one of the top media agencies in Singapore. They are the preferred choice for companies of various sizes, and they have media marketing experience in a variety of Singaporean industries.
Their solutions include mass media advertising, corporate advertising, direct marketing, outdoor marketing, point-of-sale, and collaterals. Other than this, Dream Solutions also offers event management such as product launches, roadshows, corporate events, marketing blitzes, offset printing, digital printing and production, and they will handle all the stages of the branding process. Their offices are at Ubi Ave 3, #03-24 The Vertex, 408868, where you can walk in and get a consultation for all your media needs or engage them via their website.
PHD Media Singapore
This is a global media agency that started way back in 1990 in London, and after being incorporated into Omnicom Media Group in 2005, it started opening branches outside of the UK. PHD Media Singapore is one of the more than 80 offices, and despite the growth, they have maintained a high level of professionalism and offers unmatched solutions to its clients.
PHD Media Singapore delivers media planning and buying on traditional and digital media. Other than this, the agency offers several specialist services including affiliate marketing, data analysis, and modelling, content creation, an ethnic media consultancy, mobile marketing, programmatic media buying, sports marketing, SEO, PPC, and more. Be sure to visit their website for a full list of the services they have on offer. You can also walk into their offices at 3 Anson Road, #30-03, Springleaf Tower, Singapore 079909.
This media agency was started in 2003 and their aim before they do any media buying or offering communications solutions, they first seek to understand their client’s consumers. Vizeum Singapore is powered by Dentsu Aegis Network which is one of the networks innovating the way businesses incorporate communication services.
Vizeum Singapore on its part provides a diverse range of services that seeks to meet the needs of the modern client in reaching out to consumers. Their media buying and planning services include strategy and planning, programmatic management, creative technology, account and regional management, design, creative and adoption, attribution and analytics, media buying, as well as CRM and database management.
For an in-depth look into their services and work that they have done, you can browse through their website or walk into their office at 1 Wallich Street #22 01 Guoco Tower Singapore 078881.
Dentsu Mobius Singapore
This is another media agency that is part of the larger Dentsu Aegis Network, but all the agencies maintain their identity. The agency has 80 employees who are versed in all aspects of media and communications, and this makes them a fully integrated media agency in Singapore.
Dentsu Mobius Singapore has a range of innovative and distinctive range of services including communication and marketing strategies through mobile apps, media planning, and buying, content creation, SEO, creative execution, brand tracking, as well as market analytics.
The Dentsu Mobius Singapore office is located at 1 Wallich Street #22 01 Guoco Tower Singapore 078881 and you can also visit their website to see the work they have done for other companies.
This is a media agency intent on influencing change in the Singaporean and regional media market by focusing on people and creating leading strategies that will make their client’s brands outstanding, unique, and irreplaceable. Publicis is in over 80 countries, and the Singapore office works in conjunction with the other branches to ensure that they stay ahead of the trends in the media and communication spheres.
Publicis Singapore is a full-service media agency that offers services such as advertising, brand content, design, and strategy, CRM, programmatic management, customer acquisition, customer analytics, digital marketing and production, direct marketing, data management, experiential marketing, e-commerce, mobile commerce and marketing, integrated marketing, point-of-sale marketing, web design and development, media buying and planning, and many more.
They have an extensive portfolio of services, and it would be wise if you took a look at their website to have a better understanding of their services. You can also walk into their office located at Fuji Xerox Towers 80 Anson Road #33-00 Singapore 079907 Singapore.
This is a media agency that strives to help brands respond with speed to cultural data signals and ensure that it maintains relevance with their consumers. They do this by interrogating actual market data as well as consumer insights which then will help you understand how to go about media planning and buying.
They have a full suite of intuitive media and communication services such as negotiation and investment, client advice and management, consumer insights and analysis, communications designs and strategy, market consulting, influencer strategy, and many more. Before you walk into their offices at 3D River Valley Road #02-01 Clarke Quay, Singapore 179023, you ought to visit their website for insight on some of their works and more about their services.
The Media Shop
This is an award-winning media agency operating in Singapore and Australia. The team behind the agency provides brands with a fresh perspective on media planning and buying as well as communication strategies that make them unique and relevant to their consumers. The Media Shop in Singapore provides solutions across a variety of advertising platforms including print, TV, outdoor, radio, mobile, point-of-sale, and on digital media platforms.
Their services are organised into four categories; research, buying, planning, and optimization. The Media Shop team will help you research the Singaporean media landscape, and they study the dynamics of your target audience to find the best media to carry out your ads and communicate to the consumers.
You can view their works on their website then visit their Singapore office located at The Herencia 46 Kim Yam Road #05-02 Singapore 239351. You can also contact them via their website to either inquire about their services and pricing, as well as book an appointment.
After doing much research, we have found that these are the top media agencies in Singapore. While the services might be similar for all the listed agencies, it is best that you looked into the working of each agency to determine the one that best fits your needs. With that said, be sure to compare different quotes and the quality of work they have done in the past before you settle on one.
The Qualities to Look for in the Media Agency you’re about to hire
Choosing the right media agency in Singapore will do wonders for your business. For starters, you need an agency that takes time to understand your needs to a T, and one that strives to generate reliable, long-term marketing results at the end of it all.
These agencies aren’t a dime a dozen. You find the right one, and you decide to stick with it for the longest time possible.
You’re NOT just hiring an agency. You’re looking for an agency that you can develop a working relationship with and maybe consider working with long-term. So the chemistry has to be there. It’s also essential to make sure that there’s a perfect alignment of your business goals and the measurement KPIs they employ to keep track of your marketing progress.
Just as important and perhaps more vital as any of these is trust. You want to make sure that the person you’re about to get in business with will always have your best interests at heart, and they’ll always be willing to deliver on what you agreed upon with no heaviness of heart.
That’s just the start. There are things you might want to look for in the agency you hire, and this section of the post will be highlighting them all:
Feels Like the Missing Piece of the Puzzle
Not all agencies are well-suited for your business. In other words, you should be aiming to to find the other missing piece of your marketing puzzle.
That’s the key to a successful marketing outcome. The agency you choose must be perfectly aligned with your goal. It’s like finding a soul mate to your business.
It turns out that the majority of the marketing projects out there are mostly assigned based on big names, glitzy showcases, arbitrary budgets, etc., whereas the priority should be on creating a fit-and-feel partnership with the agency you hire.
You want to make sure that by the end of it all, you have an agency that understands your business to the bone and one you can always be sure has its best interest at heart.
You want an agency that listens to your marketing needs more deeply and responds to you more pro-actively and doesn’t mind going an extra mile to sort out your business issues. That’s the agency you should be looking for.
Knows how to Align their KPIs with Your Business Goals
As a business person, you’re NOT interested in random success. You have goals, and you’re only interested in a marketing agency because you want to achieve these goals.
So meaning, you’d want to make sure that the agency you find knows how to align their success measures with the goals you have. No agency should try to convince you that pursuing a particular goal is more important than what you have in mind.
You’re the vision bearer and the person to decide — where you’re more concerned about understanding customer feedback, let no agency try to convince you that brand awareness or building a social media following is more important.
But even with this, you want to make sure that the agency has a way to measure your goals. Their KPIs must be snugly aligned to your business goals for you to be guaranteed of any tangible results.
Chemistry is vital in business, just as it is in marriages and relationships. With good chemistry, you’ll always have honest communications with your agency. Most of the things you do together will be happening more naturally, and there’ll be a lot of collaborations between the two of you. Speaking of which, there should be a common interest that the two of you share, and that is to grow your business and propel it to greater heights of success. That’s what you get when you choose an agency that understands you deeply.
Has a Key Competency
An agency can be all-roundedly good, but there has to be that one particular area that they excel at. Meaning, the services you’re looking for must be the core competency of that agency.
It’s a common ploy among agencies to offer bundled up complementary services such as social media marketing and web creation. So unless the agency excels in both, and NOT just setting them up to generate an additional revenue stream, then there’s a fair chance that you might be setting yourself up for a huge disappoint that’s likely to cost you more revenue and customers.
The Account Leader
Forget about the logos the agency has in its portfolio, and the resume of the presumed account leader and instead focus on the account leader as a person.
This is the person you’ll be working with throughout your business relationship with the agency. Is the person trustworthy to begin with? Is the person amiable enough for you to establish a business relationship with? Has the person done any work for any of the big names on the list? In other words, once you get down to the real business of hiring, you might want to shift your focus from the agency to the person you’ll be working with on your project.
Use of Plain Language
A competent agency has nothing to prove. They have their portfolio on the steady in case you want to view their past work, and they have satisfied clients that they’ve worked with in the past that are always willing to vouch for them.
So any agency that tries to sell you their expertise on the spot using a language that’s laden with buzzword advises on marketing early on is only trying to hustle you into business, and there’s a fair chance that they’re NOT even sure of what they’re supposed to do or what is expected of them.
For professional agencies, the first conversion you have will be more centred on identifying, clarifying, and diagnosing the problems you have in your business before figuring out the right solutions for them. They’ll be more interested in finding out what’s going on with your business rather than trying to oversell their skills to you.
The language they use will also be simple and understandable, and NOT the indecipherable industry jargon that doesn’t mean much in the real business of doing.
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The process of finding a media agency in Singapore can be time-consuming. If you need help, leave a comment detailing your needs and budget in the section below, and we will help you find the best media agency in Singapore.