Top 20 Influencers in Singapore [Latest Update 2024]

The Top 20 Influencers in Singapore

If we were to create a list of all Singaporean influencers, our list would run to tens of thousands. That’s just how many influential people there are in this small but mighty country. But as they say, quality over quantity, so we’ve narrowed down the list to bring you the top 25 influencers in Singapore that genuinely make a difference and impact society.

Who is Considered an Influencer?

Before we dive into our list, let’s establish what makes someone an influencer.

It’s not about follower count (these can be bought) but about genuine impact and influence on people’s thoughts, opinions, and actions.

Influencers are individuals who have built a loyal and engaged following through their expertise, authenticity, and passion for a particular topic or niche. They often collaborate with brands to promote products or services that align with their personal brand.

The Top 10 Influencers in Singapore

  1. Yik Keat 
  2. Dotz Soh
  3. Weronika Heck 
  4. Naomi Neo
  5. JianHao Tan
  6. Lee Hsien Loong 
  7. Brad Lau
  8. Wendy Cheng 
  9. Andrea Chong
  10. Mongchin Yeo
  11. Jayley Woo
  12. Rebecca Lim
  13. Joanne Peh
  14. Jeanette Aw
  15. Taufik Batisah
  16. Tosh Zhang
  17. Benjamin Kheng
  18. Ya Hui
  19. Ian Fang
  20. Dawn Yang

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1. Lee Yik Kit

influencer singapore - yk

Yik Keat is a self-taught photographer and filmmaker who has captured the hearts of 1.2 million followers on Instagram. He is known for his breathtaking landscape and cityscape shots that showcase the beauty of Singapore.

He was the judge for the 2022 Apple’s Shot on iPhone challenge and has worked with major brands such as Addidas, Porsche, and Louis Vuitton and Singaporean companies such as OCBC Bank and MediaCorp.

  • Instagram Handle: yk
  • Instagram Followers: 1.3 million
  • Email: yk@leeyikkeat.com
  • Brands he’s worked with: Apple, Adidas, Porsche, Louis Vuitton, OCBC Bank, MediaCorp

 

2. Dotzsoh

influencer singapore - dotzsoh

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Dotz Soh is a travel and lifestyle influencer who has built her following through stunning photography and relatable captions. She has over 1 million followers on Instagram and is known for her wanderlust-inducing travel photos and down-to-earth personality.

She graduated as an interior designer but decided to pursue her passion for travel and content photography. She created her Instagram account ten years ago, and using her iPhone, she developed her photography skills and built a loyal following.

  • Instagram Handle: dotzsoh
  • Instagram Followers: 1.2 million
  • Website: dotzsoh.com
  • Brands she’s worked with: Destination Goldcoast, Wonderful Indonesia, Jetstar, Intercontinental Hotels and Resort, The Ritz Carlton, Inflow, Constance Hotels & Resort, Istra

 

3. Weronika Heck

influencer singapore - weronika

Weronika is a fashion, beauty, and lifestyle influencer from Poland who has made Singapore her home. With almost 1 million followers on Instagram, she is known for her chic style and model photos.

In 2013, she started a YouTube Channel called Mamiko. She’s appeared in Joanna Klepko’s music video, Lowcy Gwiazd.” 

In 2015, she starred in the Polish movie Disco Polo. She was also featured in the series Rewir. 

Her YouTube channel is just as popular as her Instagram account, amassing over 3 million subscribers worldwide. 

She’s married to Beatboxer Dharni Ng.

  • Instagram Handle: mamikoyoko
  • Instagram Followers: 975k
  • Email: mamiko.business@gmail.com
  • Tiktok: @mamiczka

 

4. Naomi Neo

influencer singapore - naomi

Naomi Neo is an OG in the Singaporean influencer scene, having started her blog and YouTube channel back in 2011. 

She started as a lifestyle blogger in 2011. In 2012, she started uploading YouTube videos and has never looked back.

With over 911k followers on Instagram, Naomi is known for her honest and relatable content about motherhood, relationships, and lifestyle.

In 2017, she was named the top lifestyle influence by Influence Asia. 

  • Instagram Handle: naomineo_
  • Instagram Followers: 910k
  • Website: naomineo.com
  • She’s worked with Night Owl Cinematics, JianHao Tan

 

5. JianHao Tan 

influencer singapore - jian

JianHao Tan is a YouTube vlogger, actor, and director with over 657k followers on Instagram. He is known for his comedic skits and relatable content, gaining a solid fanbase in Singapore.

He started as a YouTuber in 2012 and has since amassed over 7.12 million subscribers on his main channel.

In 2022, he started a car dealership in the country. 

He’s married to Debbie Soon Rui, with whom they have one daughter, Starley (Born on September 19th, 2019). 

  • Instagram Handle: thejianhaotan
  • Instagram Followers: 657k
  • Email: business@thejianhaotan.com

 

6. Lee Hsien Loong 

influencer singapore - leehsien

Lee Hsien Loong is Singapore’s third and current Prime Minister, having held the position since 2004. He has over 716k followers on Instagram and is known for his involvement in social media platforms to connect with citizens.

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He was first elected into Parliament in 1991 and has held various positions throughout his political career. Under his leadership, Singapore has seen significant economic growth and development.

Lee Hsien Loong also uses social media to share updates on government policies and initiatives. He is an avid Instagram user, often sharing photos of his travels and daily life.

 

7. Brad Lau

influencer singapore - ladyironchef

Brad Lau, also known as LadyIronChef, is a food and travel blogger with 592k followers on Instagram. His blog – LadyIronChef – was started in 2007 and has since gained a strong following for its honest reviews of restaurants worldwide.

Time Out describes him as one of the most prolific food bloggers in the country. 

 

8. Wendy Cheng

influencer singapore - wendy cheng

Wendy Cheng, also known as Xiaxue, is a blogger and influencer with 576k followers on Instagram. She is one of the pioneers of blogging in Singapore, having started her first blog in 2003.

Her content covers a wide range of topics, from beauty and fashion to motherhood and current affairs. She is known for her bold and unfiltered opinions, which have sparked both praise and controversy among her followers.

 

9. Andrea Chong

influencer singapore - andrea

Andrea Cheong is a journalist, author, and influencer with 305k followers on Instagram. Born on the 25th of Match 1992, Andrea attended Zhonghua Secondary School and Victoria Junior College. She later joined Nanyang Technological University (NTU) to study English literature but dropped out to pursue a full-time career as an influencer.

She’s the brand ambassador of Pandora and H&M. In 2015, she was named the ‘Fashion Icon of the Year’ at the Singapore Social Media Awards.

 

10. Mongchin Yeo

influencer singapore - mongabong

Mongchin Yeo, or Mongabong, is a lifestyle blogger and beauty influencer with 301k followers on Instagram and 111k subscribers on YouTube. 

Her Instagram features fashion, beauty, travel, and daily life. She started her blog back in 2010 as a hobby and has since turned it into a full-time career. 

 

11. Jayley Woo

influencer singapore - jayley

Jayley Woo, a prominent actress in Singapore, embarked on her journey to fame when she, alongside her twin sister Hayley Woo, initiated a blog named “Jay On The Hay.” This venture paved the way for her first acting opportunity in a 2012 episode of “Jump!”, where she starred next to another Singaporean Instagram sensation, Jeanette Aw.

Her exceptional performance in this role garnered her a nomination for Best Newcomer at the 2013 Star Awards, catapulting her career into the limelight.

With much success on the small screen and social media, Jayley has become a household name in Singapore, with 512k followers on Instagram.

 

12. Rebecca Lim

influencer singapore - rebecca

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Rebecca Lim, a well-known actress and influencer in Singapore, has 576k followers on Instagram.

Renowned for her extraordinary acting prowess, Rebecca Lim has graced both Channel 5 and 8, captivating audiences with her undeniable on-screen magnetism. Her performances in critically acclaimed dramas like “The Pupil,” “C.L.I.F.,” “You Can Be An Angel,” and “A Jungle Survivor” are a testament to her acting versatility.

However, Rebecca’s sphere of influence transcends beyond the television screen. A glimpse through her Instagram feed unveils her affinity for luxury handbags, mirroring her partnerships with high-fashion labels such as Dior, Gucci, and Valentino.

  • Instagram Handle: limrebecca
  • Instagram Followers: 454k

 

13. Joanne Peh

influencer singapore - joanne

Joanne Peh embarked on her journey to fame in 2002, quickly becoming one of Mediacorp’s “Seven Princesses” and earning numerous accolades. 

Her roles in popular Singaporean television dramas such as “The Little Nyonya” and “The Last Madame” significantly contributed to her rising star status. 

Beyond acting, Joanne has also explored scriptwriting and directing, broadening her influence in the entertainment industry. As an influencer, she continues to inspire and engage her widespread following with each new endeavor.

  • Instagram Handle: joannepeh
  • Instagram Followers: 371K

 

14. Jeanettew

influencer singapore - jeanette

Jeanette Aw, another widely recognized television personality akin to Ms. Peh, appropriately takes the subsequent spot on this list of Singapore’s premier Instagram influencers. Counting a member of the country’s esteemed “Seven Princesses” among its ranks further affirms the enduring relevance of this medium. 

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Her Instagram account, boasting over 433,000 followers, serves as a platform for her to spotlight her acting pursuits, burgeoning interest in baking, and notable alliances with luxury powerhouses such as Cartier and Dior.

 

15. Taufik Batisah

influencer singapore - taufik

Taufik Batisah was crowned the champion of Singapore Idol’s inaugural season in 2004 and firmly stood among Singapore’s elite celebrities and Instagram influencers.

His passion for the food and beverage sphere permeates his posts, where he ceaselessly publicizes new culinary options and provides updates about his restaurant venture, @chixhotchicken

He also extends his influence into the real estate domain, sharing insights about his enterprise, @batisahrealtors, thus exhibiting a diverse skill set beyond his musical prowess.

His substantial following appreciates his multi-faceted use of Instagram, not solely as a business update tool but as a platform for sharing humorous, relatable narratives and sketches alongside his wife.

 

16. Tosh Rock

influencer singapore - tosh rock

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Renowned in Singapore’s entertainment sector and popular on social media, Tosh Zhang, or @toshrock, as he is known on Instagram, boasts an impressive following of over 313,000. His Instagram feed encompasses a vibrant blend of his personal life, music career, and travels worldwide. 

His captions often mirror his globe-trotting lifestyle, as evidenced by posts about his performance at the Sundown Festival 2023 and excursions to iconic cities like New York City and Tokyo.

Additionally, Tosh’s influence extends to collaborations with prestigious corporations, such as Rolls-Royce Singapore and Hydroflux Singapore.

  • Instagram Handle: toshrock
  • Instagram Followers: 313k

 

17. Benjamin Kheng

influencer singapore - benjamin

Well-loved in the entertainment industry, Benjamin Kheng is a renowned name recognized by many in Singapore. His ascension to the top echelons of Singapore’s Instagram influencers can be credited to his extraordinary talents in music, which were first showcased during his time with the esteemed Singapore band, The Sam Willows. 

In addition to his musical prowess, Benjamin has also made his mark as a skilled actor, earning accolades for various roles and co-founding the popular YouTube series “The BenZi Project.” He regularly teases his fans with glimpses of his work, sharing sneak peeks from music video shoots and snippets of his upcoming projects. 

 

18. Ya Hui

influencer singapore - yahui

Ya Hui holds a prominent spot in Singapore’s media industry, having first made a name for herself as a finalist on Star Search in 2007. Her subsequent appearances on various television shows have consistently garnered positive reviews, paving the way for roles in several local blockbuster hits.

After a fruitful 15-year tenure with Mediacorp, Ya Hui boldly charted a new course, seeking fresh creative opportunities in avenues like musicals and international projects.

Known for her authenticity and honesty, she often underscores the significance of adaptability in tandem with staying true to one’s origins. Her genuine demeanor and professional conduct set her apart online, warranting her inclusion in this list of top Instagram influencers in Singapore.

 

19. Ian Fang

influencer singapore - ian

Ian Fang, a notable figure in the entertainment industry, boasts a remarkable career spanning over a dozen years at Megacorp, during which he was instrumental in various TV and cinema triumphs. Recently, he chose to diversify his professional portfolio by venturing into the commercial realm. His first foray?

A hair wax brand aptly named “First Attempt.” 

The concept for this product was birthed out of his quest for the perfect hair wax within Singapore, which proved elusive. The product launch was met with immediate success, with a substantial number of units flying off the shelves within the initial 48-hour window.

 

20. Dawn Yang

influencer singapore - dawn

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Dawn Yang is a blogger and influencer with 130k followers on Instagram. She’s known for her glamorous lifestyle, fashion sense, and beauty tips. She also owns an online clothing store called The Closet Lover.

  • Instagram Handle: dawnyang
  • Instagram Followers: 100k

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.

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