Author: Tom Koh EE

Top 8 Digital Marketing Strategies For Real Estate In Singapore

Top 8 Digital Marketing Strategies For Real Estate In Singapore

The real estate competition in Singapore is getting steeper, with a projected value of 2.2 trillion USD in 2024! More agencies and agents are utilising digital marketing strategies to stand out from their competitors, and potential property buyers depend on social media and the Internet to find properties that are good for their money.  Digital marketing allows real estate agencies …

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Brand Ambassador In Singapore_ A Guide For Brands For An Effective Partnership

Brand Ambassador In Singapore: A Guide For Brands For An Effective Partnership

More and more brands have realised the benefits of working with an influencer as a brand ambassador. Three out of four B2B companies worked with influencers in 2023. Out of that number, 93% plan to increase their reliance on influencers. Brands have all the more reason to work with influencers as studies reveal consumers trust influencers. Teaming up with one …

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Instagram Contests_ How To Run A Fair And Legal Campaign

Instagram Contests: How To Run A Fair And Legal Campaign In 2025

Social media is a numbers game. Brands are always on the lookout for innovative ways to grow their number of followers on social media and attract new customers. Aside from growing their follower count, brands must also have a high engagement rate. One way they can achieve this is by running occasional Instagram contests.  If you are a start-up business owner, you …

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TikTok Live Best Practices For Boosting Viewer Engagement And Retention

TikTok Live Best Practices For Boosting Viewer Engagement And Retention

Have you been doing TikTok live for your business and still have a few audiences? Do they enter your livestream and then fall off immediately?  Doing TikTok live seems straightforward — you just hit a button on the app, and then you are already online, ready to interact with your followers and casuals in real-time. However, engaging and retaining audiences …

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How To Use Trendjacking For Organic Growth_ Best Practices And Case Studies

How To Use Trendjacking For Organic Growth: Best Practices And Case Studies

What is Trendjacking? Trendjacking is a marketing strategy in which brands capitalise on trending topics, seizing a viral moment and injecting themselves into the conversation. By riding trends, brands can increase their visibility, drive engagement, and boost brand awareness. Trendjacking may seem to be a simple concept, but the execution can be tricky.  To help you do trend jacking effectively, …

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How To Create Facebook Content That Drives Engagement

How To Create Facebook Content That Drives Engagement

Marketers believe that Facebook is still the most effective social media marketing platform. In a survey Web.com reported, 22% of respondents said that Facebook delivered the most significant ROI. Next are TikTok, Instagram, and YouTube with 16%, and LinkedIn with 7%. With its 3.07 billion users worldwide, Facebook’s broad reach makes it a vital tool for brand visibility, audience engagement, …

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LinkedIn Video Carousel

LinkedIn Video Carousel: A Step-by-Step Guide For Marketers And Content Creators

LinkedIn just implemented its newest feature – the Video Carousel. With the reported rising consumption of video content on LinkedIn, the professional social network aims to reach more audiences and strengthen relationships with followers through the latest tailor-fit and in-feed video content. In this piece, you will learn how to leverage this newest platform update to market your business, particularly: …

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Why Outsource Marketing In Singapore Beats Hiring In-House Marketers

Why Outsource Marketing In Singapore Beats Hiring In-House Marketers

Do you want your brand to stand out in the competitive Singapore market? Then, effective marketing is crucial. The next question is, do you know how to conduct effective marketing?  Can you and your in-house team do it while minding your daily business operations?  As a brand owner, you want your business to operate efficiently and cost-effectively. Outsource marketing can …

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How To Recover A Suspended Social Media Account_ A Complete Guide

How To Recover A Suspended Social Media Account: A Complete Guide

We know why you are here. You cannot access your social media account. First of all, don’t panic. Breathe. This piece will guide you in recovering your suspended social media account. Aside from that, you will learn about: Common Reasons for Account Suspension Immediate Steps to Take After Suspension Platform-specific Recovery Process (Facebook, Instagram, Twitter, LinkedIn, and YouTube) How to Create …

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