A marketing manager at a mid-sized Singapore F&B brand recently told me about her three-month influencer campaign. She had spent over SGD 25,000 and had a spreadsheet full of impressions—but almost nothing else to show for it. “The posts looked great,” she said. “So why didn’t it work?” The answer was simple: she had a collection of posts, not a …
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Starting a social media marketing business stands out for its flexibility, modern appeal, and low barriers to entry, making it an attractive option for many. You do not need a shop, inventory, or a big team to get started. But because it is so accessible, competition is high. Many people know how to use social media. Few know how to …
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Social media is no longer a channel where brands can rely on casual posting and expect meaningful traction. In 2026, audiences are seeing more content, more AI-assisted creative, and more brands competing for the same attention. At the same time, consumers still want content that feels useful, original, and human, which means brands need more than a content calendar to …
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A few years ago, I was sitting across from the founder of a home renovation company in Singapore. They had just committed S$15,000 to a macro-influencer campaign and expected their phones to ring off the hook within a week. Six weeks later, the campaign had generated some beautiful content, a reasonable spike in follower count, and almost no qualified leads. …
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Seasonal social media marketing gives brands a real chance to capture attention when people are already in the mood to browse, shop, and engage. During busy periods like Black Friday, Christmas, or Chinese New Year, consumer interest is already high, so the right strategy can help your brand stand out rather than get lost in the noise. The challenge is …
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Let me cut straight to it. You’re looking for a social media agency in Singapore. You want someone who can actually move the needle on engagement, not just pump out templated content and vanity metrics. You want a creative that stops the scroll. Ideally, you want a team that understands community building is what turns followers into customers. I’ve been …
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I once had a client tell me, quite confidently, that his business did not need crisis management planning because he ran a “boring” company. No drama, no controversy, nothing to worry about. Six weeks later, a disgruntled ex-employee posted a detailed account of their experience on Facebook. By the time the client called me, it had been shared three hundred …
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A few months ago, I sat down with the founder of a mid-sized renovation company here in Singapore. He was frustrated. He had been paying a junior staff member to “do social media” for the better part of a year, and the results were almost non-existent. Follower counts were flat. Enquiries from Instagram were minimal. And when I asked him …
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I’ll be honest: I’ve seen too many startups treat socialising like a daily chore instead of a growth system. That’s usually when social media marketing consultancy becomes necessary — not because the team lacks effort, but because they’re posting without a clear strategy, clear positioning, or a repeatable process. One week they’re chasing trends, the next they’re boosting posts, and …
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