22 Frequently Asked Questions About SEO Courses
1. How do I Get SEO Certification?
SEO (search engine optimisation) certification is given to people who complete our SEO courses. It shows that you have the knowledge and skills required to optimise websites for search engines and the target customers. Adjust your daily schedule to get ample time to attend the classes and do the assignments to benefit fully from the course.
2. What Degree is Needed for SEO?
Well, there are many SEO experts who don’t have a degree, so it’s not mandatory to have it to enrol. That’s said, a bachelor’s degree in fields such as computer science, business, marketing, or an information technology niche will increase your job competitiveness after completing the course.
3. Can I learn SEO by myself?
It’s possible to train yourself in SEO by using tutorial videos posted on platforms such as YouTube and guides posted online. However, to be recognised as an authority in SEO, you need SEO certification documents to prove to employers that you have the qualifications required to get the job done.
4. Is SEO a Good Career?
SEO is one of the most high-value skills in 2021, and as more businesses venture into eCommerce, the demand for these skills will skyrocket. There are unlimited opportunities that you can leverage to establish a successful SEO brand. You can also work as a freelancer or get hired by a digital marketing company.
Note that three of the leading websites today, Amazon, YouTube, and Google, are always hiring SEO experts to help enhance their operations.
5. How do Beginners Do SEO?
SEO is diverse and dynamic. Search engines frequently change their algorithms to give their users the best results. As a result, SEO experts are forced to change how they optimise both on-site and off-site content.
Beginners don’t have all the skills required to create and run an SEO campaign successfully. They often apply surface-level strategies, and this results in insignificant results and losses. Here are some of the beginner SEO strategies that you can do on your own before hiring an expert to handle the complex parts.
- Page speed optimisation
- Image optimisation
- Creation of top-notch website content
- Hyperlinking specific phrases with URLs of authority websites
- Conducting keyword research
- Placing keywords in the content, meta title, alt tags, and meta descriptions
Be sure to do A/B tests after complementing any of the above beginner SEO strategies to determine if the keywords are suitable for your business.
6. Where Can I learn SEO?
MediaOne Marketing takes pride in having the best search engine optimisation course in the world. As you will soon notice when you register, we focus on instilling SEO skills that match the market needs and trends. We work with industry leaders to ensure that our course offers the best learning materials and expertise.
By enrolling, you are guaranteed unwavering attention throughout the course and additional support after completing it. We will help you get a firm footing in this lucrative and competitive industry by giving you opportunities to apply the skills learned in class in real-life scenarios.
7. Where Can I Learn SEO for Free?
Even though we don’t recommend taking free SEO courses, they can help you learn the ropes and prepare you for the premium SEO courses. Here are some of the best free tools for learning SEO.
- Google Analytics
- Google Search Console
- Google Analytics Academy
- Google Tag Manager Fundamentals
- Click Quick Audit
8. Does SEO Require Coding?
The short and accurate answer to this question is that SEO usually doesn’t involve coding. You can optimise an entire website without writing a single code. However, a fair understanding of how programming works will increase the value of your services. If you can, learn a bit of coding on the side to enhance your competitiveness in the job market.
9. How Much Does SEO Experts Earn?
Well, the salary is often calculated based on one’s skillset and experience. According to PayScale.com, the salary of a search engine optimisation expert ranges between S$29,000 and S$50,000. Most companies offer additional perks such as health insurance, accommodation, paid vacation annually, and many more.
Make sure that you negotiate the salary with the employer before signing the contract to avoid disagreements down the road. Also, confirm that the firm or company is focused on helping you become the best SEO expert.
10. What Skills are Needed for SEO?
Like digital marketing and other business facets, several skills are needed to offer quality SEO services. They include;
- Critical thinking
- Ability to speak and write fluently
- Technical and programming skills
- Social skills
- Analytical skills
- Data analytical skills
- Adaptability & Motivation, and Drive
- A sense of humour
These skills will come in handy during service delivery to ensure that clients get maximum ROI from your services. Always be on the lookout for new skills that you can add to your portfolio to stand out from other SEO service providers.
11. Is SEO Easy?
SEO is not rocket science, but that doesn’t mean it’s straightforward. Don’t underestimate the amount of effort and time required to create strategies and implement changes on websites. Concisely, you will reap what you sow, so if you spend only 20 minutes per day, don’t expect to get on the first page of Google in several weeks.
It would be best to focus on learning everything about SEO, have the right mindset, and push yourself every day to optimise and test the various website elements. Take the time to learn the ropes before progressing to the advanced SEO processes.
12. How Much is SEO per Month?
A recent study by Sparktoro shows that 87% of SEO services providers charge monthly retainer charges. 65% of the charges are either fixed rate per project or hourly rate. Only 15% of the services have a performance-based pricing model. In addition, the study found out that the average monthly cost of SEO is between $2,500 and $5,000.
13. How Long Does It Take to Learn SEO?
On average, it takes one to three months to grasp the SEO basics. However, the advanced SEO concepts can take between six and 18 months to understand and implement in an SEO project fully. Establish a cordial relationship with the trainers to get the most benefit from the SEO course. The trainers can also help you to find job opportunities after completing the course.
14. How Expensive is SEO?
The cost of SEO services is dependent on the agency contracted and the amount of work to be done on the website and blogs. When hiring an SEO agency, compare and contrast the prices and pricing model to find one whose rates match your budget.
That said, mid-range SEO services can cost you anywhere between $3,000 and $12,000 per month. The services include content marketing and optimisation and regular website audit. On the other hand, the high-end SEO services cost more than $15,00 per month.
The latter is offered by high-end SEO agencies that are reputable and accredited. They have teams with hands-on skills required to resolve technical issues that mid-range SEO agencies cannot handle.
15. Is SEO Hard to Learn?
There is a learning curve when working to becoming a professional SEO expert like anything else in life. Based on experience, SEO is not that difficult to learn as it mainly involves more practical than theory processes such as content optimisation and image optimisation.
The joy of seeing implemented SEO strategies helping a website get more traffic and sales will encourage you to keep on keeping on despite the challenges along the path. The secret to learning SEO is committing enough resources to the course and using many online resources to hone your skills further. With the right mindset, you will become a qualified SEO service provider in no time.
16. Is SEO Needed Monthly?
SEO is not a one-time project but a long-term investment in your brand. It may take up to two months to start seeing tangible results such as increasing organic traffic and better ranking in SERPs. That said, most companies have SEO plans to keep tabs on the changes in the digital marketing industry.
We recommend having agile team research and incorporate new strategies into your website for long-term success. Consequently, enrolling in an SEO course will help you better monitor the operations of this team and get the utmost ROI from the SEO services rendered.
17. What are SEO Tools I Should Use?
SEO tools are additional resources that provide data and notifications about your website’s overall performance and health. By taking an SEO course, you will learn how to use SEO tools for auditing your website and making informed decisions.
For instance, learning how to use Google analytics will enable you pinpoint website strengths and weaknesses. With this information, you will be able to create robust SEO campaigns and create content that matches the target audience’s search intent.
18. Who is the Best at Google Marketing?
Many agencies are offering online marketing services to businesses and organisations. None of them can match the quality of the services provided by MediaOne Marketing. Since our inception, we have been delivering top-notch services to businesses in Singapore and abroad.
Our unwavering focus and results-oriented work ethic ensure we consistently deliver exceptional services to our customers. Every service package is carefully customised to suit the brand’s needs and expectations. With our team of professionals on your side, success is guaranteed. Get in touch with us for more details.
19. Is SEO a Tool?
Well, some experts perceive SEO as an online tool for success in digital marketing and lead generations. But we beg to differ; SEO is a combination of processes designed to increase the website’s visibility online and ranking in search engine results pages (SERPs). SEO also entails conversation rate optimisation to ensure website visitors convert.
On the other hand, SEO tools analyse or investigate a website page’s potential for high ranking in SERPs. They do this by evaluating the quality of the content and keywords used to determine if they match the searchers’ intent or information needs.
20. Is Google Analytics an SEO Tool?
Yes, Google Analytics is an SEO tool that is offered for free by Google. As an SEO student, you will learn how to do various processes such as keyword research and analysis. Even though there are other better SEO tools in the market, more than 50% of all websites use it for research and analysis.
One of the benefits of using Google Analytics is that it does not rely on third-party apps or systems. All the information presented in its reports is fetched from the organic traffic recorded by the bots. You can count on it to make informed decisions, but make sure that you understand the definition of the various terms such as bounce rate and click-through rate.
21. How is SEO Ranking Calculated?
As an SEO expert, you should calculate SEO ranking or gauge the performance of an active SEO strategy to ensure that your customers get the best results. Here are the key metrics that you should monitor continuously on behalf of the client.
- Amount of organic traffic received in a given period
- Keyword ranking
- Website visibility in SERPs
- Click-through rate
- Bounce rate
- Page Speed
- Website authority over time
All these factors have a direct impact on the performance of a website. For example, a high bounce rate signifies that you should re-optimise the content to resonate with the target audience’s needs and preferences. This can be done by including more visuals and reducing the amount of text on the pages.
22. What is an SEO Score?
Simply put, an SEO score is a measure or metric of how well the technical and user-facing aspects of a website contribute to SEO, higher rankings, and organic traffic.
Join MediaOne SEO course today to learn everything that is required to offer professional SEO services. Our team is on standby, ready to help you start the journey to becoming a renowned SEO expert who can be trusted to oversee any SEO project.