"Professional is the accurate word to describe about MediaOne (MO). MO Technical Team found the root cause issues, which lead to fantastic SEO results."
Bao Nguyen, The Hour Glass
SEO agencies generally deliver on-site SEO, off-site SEO, and technical SEO. These are all vital processes for a fully functional, user-friendly and responsive website that abides by all the search engine regulations.
MediaOne SEO agency optimises your website technically, building its popularity, its content and engagement so that search engines rank up your web page.
Your target audiences’ online shopping experience starts out with a simple query on the search engine. As people search for these key terms on search engines, effective SEO in Singapore secures you a place on the top of the first page of search results on google.com.sg.
MediaOne's dedicated team of professional SEO experts will stop at nothing to ensure your campaign generates scalable, long-term returns on investment.
"Professional is the accurate word to describe about MediaOne (MO). MO Technical Team found the root cause issues, which lead to fantastic SEO results."
Bao Nguyen, The Hour Glass
We are experienced and highly technical SEO experts that have successfully ranked thousands of campaigns. We will implement the following to get you the Google love you need to rank:
"Highly recommended. Our SEO improved tremendously within few months. The team is very friendly, knowledgeable and responsive."
Maverick Tan, Canon Singapore
Leveraging on SEO is key to incremental business growth. Why? While paid advertisements and social media platforms can generate traffic, organic search results are a more trustworthy source, earning more clicks.
of the search traffic is organic search results. This is why so many companies invest in SEO promotion
Paid ads require continuous expenditures to maintain, while SEO generates increasing traffic, requiring little resources.
Marketers all over the world are now recognizing that SEO is more economical and most are turning to it for that reason.
"I strongly recommend MediaOne to any client who is looking for a responsible marketer to handle your project."
Andrew Yap, Andrew Yap Tuition
Consider this if you run an SME.
You rank for a keyword like “office furniture” or “accounting software” or “tuition agency”.
It appears as #3 on Google Page 1.
The search volume for that keyword is 1,000 per month.
You can expect 9 sales for that keyword alone. If your gross income is $1,000 per sale you can get $9,000 per month.
Its possible to rank for 5 related keywords or equivalent. Then make $45,000 per month.
MediaOne does this – and more – for its many clients big and small. Including enterprise clients who need to turn over millions per month.
Find out how.
"Professional and prompt in all the tasks a digital agency performs. Am grateful for the patience too! Will recommend them to potential clients :)"
Debbie Leong, Thomson Medical
66% of marketers report that SEO was the top performing channel in 2019.
During the current Covid-19 crisis, they said that its the highest performing but lowest cost way to reach customers.
Marketers said SEO helps them maintain aggressive targets even with depressed budgets!
of all online experiences start
with search engines like Google
of users ignore paid ads
in search results ~ Inc.com
"Our SEO consultant is extremely competent and responsive to helping meet the online marketing needs of our business. I highly recommend MediaOne to anybody looking for professional and efficient service :)"
Janine Satioquia Tan, Psychology Blossom
Benefits of Engaging Mediaone for seo
"I have been with MediaOne for coming to 2 years now. They are very responsive, professional, and they get the job done well. Definitely consider them if you're looking for an SEO company."
Dr Luke Ho, Agape Medical
A well developed SEO strategy puts your business on the leading edge of the digital landscape.
"Worked with MediaOne previously and will highly recommend them for anyone looking for SEO services. Highly capable and knowledgeable in what they do. But what stood out was how accommodating and responsive they were in genuinely wanting to help us."
Rachael Jacob, Guardian Singapore
MediaOne has helped its SEO clients generate millions of dollars locally and internationally by pulling in organic traffic designed to convert.
Our agency has highly technical systems and professionally trained consultants at every level utilising a wide variety of sophisticated tools to help you rank up for important keywords. Here is what MediaOne SEO will do for you:
Accurately identify your target audience
Increase searchability & visibility
Grow your organic traffic
Increase your branding
Grab more market share
Target quality leads
Effectively convert leads into sales
"I worked with the MediaOne team in one of my corporate roles as a Digital Comms Manager and the quality of work the team has done was professional and assuring! I highly recommend you anyone looking for a good seo run in to look up the MediaOne team!"
Daniel David, Fuji Xerox Singapore
"Working with MediaOne for our digital marketing efforts and web development works. The team was so accommodating and responsive and they get the job done! Thumbs up to the MediaOne team. Keep it up!"
Grace Gregorio, Seacad
"Impressed with MediaOne! Annie was helpful and responsive all the way. Our company website appeared on Page 1 within the first 3 months of starting with MediaOne. Highly recommended!"
Terry Chew, Terry Chew Academy
"Very pleasant experience with MediaOne, we can feel the team’s heart and soul in helping us to set up our website and project. Very responsive and friendly! Will definitely continue to work with them in future! Highly recommend!"
Douglas Khu, DNA Accounting
Did you know that if you aren't ranking on the first pages of Google, the likelihood of you gaining organic traffic to your site is < 1%.
How many times have you gone beyond the first page of the Google search results? Let’s admit it, we are all lazy, we don't go over to the second or third page. We change search terms or simply give up. This is why ranking is so important! The higher you rank on Google, the higher the Click Through Rate
Sites that rank first generally capture about one-third of all the clicks!
of the traffic you will be getting from good ranking is purely direct
coming to you is derived from search engines
Your site is not discoverable if they are not on the first page. Improve your ranking today. it starts with a quick chat.
"I've had the pleasure of working closely with Tom, Annie & the amazing team at MediaOne since mid 2019. The experience has always been professional, the team highly accommodating and the output extremely valuable to my organisation."
Casey Angus, Hotel Intercontinental
Embark on your journey to effective and sustainable organic traffic
SEO experts are undoubtedly necessary to perform your tracking and optimising work effectively. With years of experience, we developed the competency to accurately anticipate Google’s algorithm updates, something that many in-house staff are not able to.
"MediaOne has renewed my faith in digital marketing agencies. Dexter, Zack, Xushuang, Giselle and team have significantly improved my website's SEO ranking and organic web traffic, and I definitely plan to continue using their services."
Daryl Tham, Yin Leong Hardware
Pioneering in the digital market field since the 2000’s
Recognized by international certification organisations
Highly technical systems recognised as peerless even by competitors
We invest up to 15% of our income into R&D, systems and processes
AI based software gets valuable insights that make or break campaigns
We offer White Hat SEO techniques approved by Google
Highly trained and motivated consultants with expertise in SEO
At MediaOne we train our qualified SEO experts in large MNCs
We set the pace for all the other agencies to follow
Guaranteed deliverables which exceed client expectations in every way
This next call might turn out to be the most important one you make this year
Trust only the best seo
Some of Our Awards & Features
"Have been working with MediaOne since Sep 2018. It's a year long project for Noel Gifts and I must say I greatly appreciate the professional support and quality customer service provided by MediaOne - they are very responsive and patient in answering my queries with regards to search engine optimization. Rest assured you are in good hands!"
Wilson Leong, Noel Gifts
You Will Quickly Realise This Is The Last Consult You Will Need...
Imagine what ranking on the first page of Google could do for your business.
Our SEO campaigns and strategies are Google-update-proof, and that’s because we’re always keen on following Google’s guidelines.
We also know how to turbocharge the process.
We understand that your website’s potential to rank well in the SERPs is only as high as the quality of content you produce.
Our mission is to help you put your best foot forward so that your website can rank appropriately. In doing so, we can help you rank well, and make sure your website can be found where your prospects and customers expect it to be.
Search Engine Optimization (SEO) is the process of optimising your website technically, building its popularity, its content, and engagement so that search engines rank up your web page.
Generally, it would cost between $200 to $2000 on a monthly basis but it also depends on the scale and complexity of SEO work involved.
Firstly, the SEO process would require many tools such as Ahrefs, Semrush, Majestic, and many others which are going to cost you a lot of money if you were to purchase them on your own. Next, tracking and optimising work are not easy tasks that anyone can effectively engage in. SEO experts with years of experience have the ability to anticipate the ever changing Google algorithm, something that many in-house staff can’t.
SEO agencies generally deliver on-site SEO, off-site SEO, and technical SEO. These are all vital processes for a fully functional, user-friendly and responsive website that abides by all the search engine regulations.
They should generally deliver on-site SEO, off-site SEO, and technical SEO such as:
These are all vital processes for a fully functional, user-friendly, and responsive website that abides by all the search engine regulations.
People don’t search for something online — they Google it.
Speaking of which, over 70,000 Google searches are made every second, which translates to 227 million searches an hour, and over 5.4 billion searches per day.
Almost every business in the world, whether big or small and regardless of what industry it’s in, has some kind of web presence, and they’re all competing for the few top positions in the search engine results pages (SERPs).
By partnering with a strategic SEO provider, you’ll have a full team of SEOs working towards your digital success.
So, whatever your goal is – whether it’s to drive traffic, generate leads, maximise sales, or increase brand awareness – we got you covered.
It all starts with search engines, especially Google.
Search engines deploy crawlers that go around the internet, gathering content and all information they can find to build an index.
An index serves one key purpose: it makes information quick to find.
When an online user runs a search query, search engine algorithms quickly sift through the index to provide the most relevant and important information (links) in the search engine results.
Google doesn’t just provide one result, but a list of them, arranged in order of relevancy and usefulness.
In comes SEO.
SEO is the process of improving your website for search engines.
The goal is to help search engines understand your website, its value, and its connection with relevant keywords.
It’s the glue that holds every piece of your digital marketing strategy together and the pipeline or highway for driving organic traffic to your site.
An astonishing fact: over 70,000 Google Searches Are Conducted Every Second
Search engines have evolved a great deal since they started, and so is SEO.
Today, SEO isn’t just about ranking for popular search terms.
It’s about positioning yourself to be found when it matters the most to the user.
Our skilled and experienced team of SEO experts has been doing this for a long time to understand how the game is played.
They can help you achieve search engine visibility for valuable keywords, turning casual internet users into paying customers.
Note that:
Imagine what ranking on the first page of Google could do for your business.
Our SEO campaigns and strategies are Google-update-proof, and that’s because we’re always keen on following Google’s guidelines.
We also know how to turbocharge the process.
We understand that your website’s potential to rank well in the SERPs is only as high as the quality of content you produce.
Our mission is to help you put your best foot forward so that your website can rank appropriately.
In doing so, we can help you rank well, and make sure your website can be found where your prospects and customers expect it to be.
Everything our agency does serves a strategic purpose.
Creating kick ass content is only but a starting point.
We don’t just outline content ideas for our clients. We instead try to create a roadmap for each client we get to achieve scalable, sustainable growth.
We’re all about helping you hit the business goals that matter.
It goes beyond churning out more content and hitting the publish button.
At MediaOne, we consider content as a business asset. It’s the fuel that powers a successful SEO campaign.
Not only that, it’s also the fuel that powers link building, PR, sales enablement, lead generation, and any other digital marketing strategy that can move the needle for your business.
That’s what makes us different from other SEO agencies.
We understand that crafting and publishing great content – while rewarding and fun – isn’t the ultimate goal, but a means to an end.
Our strategies are built around helping you achieve specific business goals, with SEO being how we make it happen.
It doesn’t matter if you’re a seasoned marketer or a newbie. The first step to making SEO work for you is ensuring that you’re at the top of your SEO game. You have to know what still retains water and what’s no longer effective.
Google and other search engines frequently change their algorithm and SEO practices to ensure that users get the most accurate results. This did not happen previously, so monitoring these changes and ensuring your site follows them can be a bit of challenge.
Fortunately, there are professional SEO agencies who have the expertise required to optimise websites and carry out A/B tests to make sure you’re nailing every aspect of SEO.
They should have these traits:
Only MediaOne ticks all these criteria. So make sure you do your homework before entertaining an agency that claims to be on par but charges less.
Think about the pain of calling it quits with an agency that you had invested so much of your time, emotions, and resources in – someone whom you had planned a future with, planned to grow together.
Not choosing the right experts can mean that you’ll have to break up with them sooner or later, disappointed. Disappointed that they couldn’t live their side of the bargain.
It could be that they overpromised on what they could deliver or didn’t understand SEO well enough to deliver any real results. Worse, it turns out they were just selling SEO for a quick buck.
As you begin your search for the right SEO agencies, try to make sure the SEO consultant has the following must-have qualities and features:
Watch out for companies that overpromise and use guarantees.
An SEO company can only promise to improve your rank position. But they cannot guarantee the first position.
Depending on the industry, some competitors are just hard to beat the same way some keywords are hard (nearly impossible) to rank.
Moreover, SEO is a long game, an ongoing process.
Nothing about it can be guaranteed, as search engine algorithms are beyond anyone’s control. You also cannot guarantee that your competitors won’t be working just as hard.
Any promise of an overnight ranking, thousands of high DA backlinks, and guaranteed results should raise a red flag.
Don’t be quick to jump in bed with any consultancy without first looking at how long they have in business.
The length of time they have been up and operating directly indicates their level of experience.
Choose one that has been in the business long enough and serviced clients from multiple industries to know what works and what doesn’t.
The agency you choose must be transparent about its pricing and SEO processes. They must lay it out there in the clear for you to see and decide for yourself.
Whether they’re dealing with a small business or a multi-national corporation, their pricing and SEO processes must remain pretty much the same.
A good SEO service agency will provide up-front prices. You get to look at your budget and tell if the agency is within your price limit, which saves both of you time.
A Good SEO expert should not just be willing to hand you their case studies. They should be excited when showing them to you.
It’s like an opportunity they have been waiting for, an opportunity to let their work speak for itself.
Case studies highlight a company’s work, give concrete examples of its performance, and, most importantly, validate its expertise and skills.
They’re testaments to a company’s ability to deliver on its promises.
Testimonials and reviews can be compared to a vote of confidence from customers.
A customer must be really happy with your services to put out a positive word about your business.
When a client complains about an agency, the odds are good that you could be next. The same applies to when a customer says something nice about an agency’s services.
The more testimonials an agency has the more they’re likely to have been in the business long enough.
The general rule of thumb is to go with an agency that at least has 100 online reviews and testimonials.
Here are all the right questions you’re allowed to ask before you can go ahead and entrust them with your SEO needs:
The agency you’re about to hire must be willing to break down what they intend to do as part of their SEO strategy. They should prepare a flow of activities that they intend to do.
Any agency that responds to this question reluctantly should not be trusted. SEO is hard work. It’s certainly going to take the agency hours of research and putting one and two together to pull this off. The least they could do is to be transparent about it.
Read this bearing in mind that SEO is always evolving. So expect their flow of work to change with time.
The least you can expect is for them to be patient with you. At this point, you’re allowed to ask them a series of service questions, including:
So this is how you know the agency can be trusted: instead of drafting something really quick, they’ll ask you for some time to work on a strategy. They’ll then reach back to you with a one to three-month strategy — and starting from the fourth month onwards, they’ll promise to reach back again with an adjusted strategy based on the results they’d have received in the first phase.
That’s a good answer, mostly because it shows that the agency is adaptive. Their services are bound to evolve with time, and they’re keen on analysing the results they get instead of reacting to their gut feeling.
You want to dig for some reviews on the company before you can go ahead and hire them. If the agency is as good as they want you to think, they should at least have several businesses or companies that are willing to vouch for them.
Bonus point if the agency can get someone from a similar competitive business sector as you. The company they recommend should be able to talk about their expertise and run you through the details of the project and the role that the agency played in making it a success.
Once the service is terminated, who’ll own the published content and the backlinks? Will the ownership transfer to you or remain with the agency?
The thing is, any content that was published under your budget belongs to you. Anybody that tries to convince you otherwise is attempting to blackmail you, is a big scam and should be avoided at all cost.
A good SEO company almost guarantees more traffic for your website, but a poor candidate will adversely impact your online presence.
It is crucial to choose carefully. Here are some questions that will help you make the right choice when hiring.
It is advisable to go for an experienced firm. Google periodically updates its ranking algorithms, and you need someone aware who is aware of such developments. The company should provide a portfolio of former clients alongside a list of completed projects. This allows you to gauge whether they are experienced enough to handle your task.
If you want to rank high on Google, you need an effective SEO strategy. Lazy tactics such as integrating random keywords and using low-quality backlinks can generate sporadic traffic, but consistency and client retention will remain unattainable.
A good SEO will elaborate on the strategies they implement to improve the visibility of client websites. If they refuse to elaborate on this front, move on to the next company. You want a provider that promotes transparency.
Complying with Google’s (and other search engines) best practices is mandatory if you want to build regular traffic to your website. Google works to optimize search results by applying up to 500 changes to its algorithm every year.
Some companies use underhand methods to rank high on Google. This is against Google’s best practices. The consequence of such violations is lowering your ranking on search engine result pages. Reduced visibility on Google means less traffic, which translates into lower revenue.
Various SEO services in Singapore use different pricing models. It is critical to know how much a company charges so that you can adjust your budget accordingly.
The majority of SEO agencies charge according to the complexity of the project at hand. For example, a personal blog will cost you less money than an e-commerce website.
When discussing the pricing, remember to ask about the modes of payment.
Things have changed tremendously with Google paying less attention to links and more on some 200 factors. Any SEO company that’s still obsessed with links just shows how backward they are.
A good agency should be more focused on optimising your website. They should be more focused on creating quality content that will see to it that they’re able to get you a varied link portfolio, not an exaggerated number of links that won’t get you anywhere.
It is advisable to have contact with your agency in case something goes wrong. Ensure that you know the agency’s preferred communication channel, and also provide them with your contact. Lastly, inquire on how to reach them during emergencies.
You should be allocated with a fulfillment team that you’ll be working with throughout the duration of the project. This is the team tasked with the role of delivering SEO results to you.
In which case, the firm will break down the structure of this team to you. Make sure you understand which member of the team is responsible for a particular task in the campaign.
After all your objective is to increase the traffic, leads, conversions, and revenue generated by your business website. The process is itself an investment that must have positive results.
This particular question aims to discover how your potential hire will know that their strategies are working. Ideally, they should mention conversions and a higher ROI as the critical metrics for gauging the success of your business.
The majority of SMEs in Singapore are hesitant to invest in SEO, as they are uncertain if it will work for their industry. The truth is, some SEO strategies may work in one niche, and fail in another.
That said, an experienced SEO knows how to adapt its strategies to work across several industries. If you pose this question, they should respond comfortably.
It is almost impossible to restore the stature of a website after penalization. There are, hover, some SEO experts that are capable of doing this near-impossible task.
Working with a single agency is more convenient than enlisting the services of multiple service providers. Before signing an agreement, ensure that you know any other services on offer, such as search engine marketing, website design, PPC advertising, social media marketing, and so forth. A company that offers such services will save them time and resources that would have otherwise been used searching for others.
Asking this question is the best way of telling apart legitimate SEO marketing companies from SEO salespeople. If an agency is after your money, they will ‘guarantee’ you the #1 spot on Google’s search results.
In reality, not even the best agencies can guarantee you the coveted top spot on search engine result pages. Instead, a company should pledge to increase your search traffic consistently over time, and if possible, rank #1 for an easy term.
You should know the implications of terminating the contract before the completion of the project. Most SEO companies in Singapore require the client to sign an agreement that covers a minimum period (a few months). This is understandable, as SEO takes time to have a noteworthy impact on your business.
If circumstances force you to break the contract, you should know the potential consequences. Such circumstances include poor results, improper conduct, lack of funds (rare), and many others.
Similar to other open-ended questions, this one doesn’t have a perfect answer. Instead, it is intended to bring out red flags.
Answers such as we offer cheap services, we ‘guarantee’ results, we will build many backlinks, and so forth, are sufficient proof that you shouldn’t hire that particular company.
On the contrary, you should hire a company that responds by showing you their past successes, current and past clients, and their reputation in the SEO marketing industry.
With Google unpredictably changing its algorithm focus on the following 11 hacks, you will soon notice a significant improvement in web traffic and conversion rate.
If you haven’t been paying attention to your website UI, you need to start doing so to ensure your site reigns supreme. The Core Web Vitals update in June 2021 focused on user experience and not content like most of the other previous algorithm updates.
Simply put, Core Web Vitals are signals that Google collects from the site pages to determine the degree of user experience they offer visitors. It focusses on three primary factors, namely:
The main reason why Google focuses on the three is that its primary focus is to provide the best engagement and experience to users across multiple devices. Mobile signals are more critical today, following the 100% mobile-first indexing launched in March 2021.
The bottom line is to focus on the three signals to enhance your website ranking. Test the pages using Google Search Analytics and other third-party tools to stay in the know.
What is entity-based SEO? Entity-based SEO is a term that describes your brand or industry contextually. Unlike conventional SEO, this focuses on broader concepts and topics that enable search engines to provide searchers with accurate results.
The picture below shows that some phrases and keywords have different meanings. Capri is a drink while Capri Sun is an island in Italy. Therefore, content optimised for this keyword may be displayed to the wrong audience.
Google has an advanced semantic search feature that deciphers the search intent based on keywords and the user’s previous browsing history.
An SEO expert should help Google correctly interpret your site by including words relevant to your niche in the content.
Achieve this goal by using domain authority and internal links so that Google successfully adds your website to the highly valuable E-A-T knowledge graphs. E-A-T stands for expertise, authoritativeness, and trustworthiness.
Google’s main objective is to rank website pages from authoritative sources at the top of SERPs. In the eyes of this major search engine, the more expertise you have on a particular niche, the more qualified your website is for a top stop in search results.
A good SEO would carry out extensive keyword research to find words and phrases that should be in the content.
Internal linking creates a network of all the pages on your site using relevant keywords. It’s essential for SEO because the pages don’t get equal traffic. Some of them are orphaned and need to be revamped to match the performance of the rest.
A few months ago, Spencer Haws did an experiment on his website, and the primary objective was to get a clearer understanding of the benefit of internal links. He added internal links to 47 blog posts without changing their content. The ranking of 76.6% of those blog posts improved significantly.
Photo Credit: NichePursuits
Similar results were achieved from other experiments. The results are clear proof that proper internal linking helps Google better understand websites. The links are also used to determine the value of a particular web page.
Be different from the competitors by adding the “Related Article” to direct readers to other articles on your website that contain additional information.
However, John Mueller recently stated that including too many internal links on each page can harm site SEO. He explained that such actions make it difficult for search engines to know the relevance of a website page to another and the site structure.
Google Discover is new to most people, even experienced SEOs. Simply put, it’s a personalised mobile news feed powered by artificial intelligence.
Google relies on a user’s previous browsing history and patterns to determine which content to display in the news feed. In a nutshell, it’s a query-less search meant to help users find information much faster – they no longer have to conduct the normal search.
How the user engages with your content determines whether it will be displayed in their news feed.
Unfortunately, the content is often fetched from news-related websites and not commercial websites. A recent experiment that involved more than 11,000 URLs shows that 99% of all clicks were to news websites. There other niches that are highly favoured are;
Arguably, this feature doesn’t favour other websites, but all is not lost. To increase the chances of your blog post being featured in this news feed, it must be highly engaging. Including a Max Image Preview meta tag can also help you get more traffic from Google Discover. The meta tag directs Google to display your blog post with a large image.
How do you insert the meta tag in an article? Copy-paste the following tag in your blog post HTML source code.
It’s important to note that articles posted on Google Discover often generate maximum traffic the first three days after posting. Therefore, this strategy should only be used to supplement the primary website SEO strategy.
An SEO consultant needs to make sure your website content be regularly updated to continue ranking well. This hack is informed by the fact that Google and other search engines prioritise pages with the most recent content.
Numerous sites have reported a sharp increase in ranking and organic traffic after updating old blog posts. Check the screenshot below.
Changing the publishing date won’t cut it though, your SEO agency needs to add fresh content that enhances the existing one or discusses the topics differently. The agency needs to perform extensive research to find new data and information to add to the existing articles.
They should go the extra mile to create infographics and charts and post them on your website and social media channels. From their activities, you will get backlinks from other authority sites if they both contain recent information.
As more fresh content is created, they will need to update the images. In the screenshot below, the 2015 screenshot looks stale even though some of its content is still relevant.
An in-depth page-level analysis will help uncover content gaps. An SEO agency will use the results to know which topics you should include in the posts to make them relevant to your modern-day customers.
Your SEO will also look at the keywords that a post no longer ranks for and either incorporate them into existing articles or write fresh blogs.
99% of digital marketers say they will continue using it in 2022 and beyond. It’s one of the most preferred content types today as it’s more engaging than text and other formats.
Sure, creating brand videos is a good idea, but consider converting high-performing blog posts into videos. Research shows that webmasters with video content on their sites record a 41% increase in traffic than sites with only written content.
It’s also important to note that video increases organic traffic by 157% from search result pages for target keywords.
Apart from more exposure in the Google results pages, you should look to boost the video’s chances of winning a featured or rich snippet.
Photo Credit: Setupad.com
In addition, your SEO agency needs to perform YouTube SEO. Note that this form of SEO is different from Google SEO. In the latter, an article can take weeks to rank on the first page, while on YouTube, video has to get maximum exposure in the first 24 hours after posting to rank higher than the existing videos.
A recent poll conducted in the United Kingdom in 2021 showed that 55% of people aged between 16 and 24 years old had a smart speaker.
Photo Credit: Statista
Your SEO agency will make your website more discoverable by optimising the content for voice search. This is achieved by researching to identify questions that the target audience uses to conduct voice search queries.
Definitely, the questions will be natural-sounding, so long-tail keywords should be used more often. Concisely, the long-tail keywords should complement the short-tail keywords.
Save time by starting with Google auto-fill, people also ask, and related searches.
Photo Credit: Setupad.com
Over time, the keywords may change, so it’s recommendable to conduct keyword research frequently. your SEO agency will update the content with identified new keywords to improve ranking.
How well do you know the kind of content your users want to see when they use a target keyword? Search intent is all about the type of information that the users want to see in SERPs when they search.
Your keywords should be grouped into four categories and based on search intent.
You should use the map below as a guide when grouping the keywords.
Photo Credit: SemRush.com
The keywords will give you an idea of what your ideal customer expects to find in a blog post or web page. It will be instrumental in your content creation process as you will know which topics to discuss.
For example, if most of the keywords are in the commercial category, you should write more product reviews to convince the customers that it’s OK to go ahead and place an order. Do the same for other keyword groups to get the best results. Get your SEO agency to perform this and keep you abreast of their plans and progress.
A site audit will uncover errors that have been holding you back from realising your brand’s full potential. It will pinpoint the exact blog posts that should be improved, pages whose speed needs to be cranked up, which pages generate the most sales, and more.
All this information will help you continue ranking at the top and generate sales. It will also improve your technical SEO by identifying broken images, broken links, canonical points to redirect, and more.
It’s not possible to do a complete site audit manually. Many SEO agencies renowned tools such as Ahrefs Site Audit to check all the website pages and get a report quickly. The tool requires users to confirm they own the website domain before it starts crawling the pages.
Photo Credit: Setupad.com
A good SEO agency will use the report to start fixing your website instead of blinding expecting that the edits will improve the site. Some of the recommendations may be too technical, so it would be wise to send the report to your SEO team or outsource the tasks to a reputable SEO agency instead of trying to wing it all yourself.
On-page SEO is closely linked to the performance of the site in terms of ranking, organic traffic, CTR, and conversion rate.
Hence, your SEO agency should ensure that all the elements are optimised to offer customers the best user experience. Immediately they land on your website, they should know that they are on the right website and you have the solutions to their problems.
Some of the technical on-page SEO areas your SEO agency should focus on include;
A content gap analysis will enable your SEO agency to locate common keywords competing for an audience with your competitors. It also goes deeper to offer new topic ideas for your blog. For the report to be comprehensive, you need to add URLs and domains of all your main competitors.
Tools like Ahrefs will scan all the pages in the competitor websites and list keywords that your website should also be ranking for, but it’s not currently.
With this information, your SEO agency will create better content. Rest assured, you will notice a sharp increase in organic traffic and site ranking if you optimise content with these keywords.
Photo Credit: Setupad.com
Make sure that the content your SEO agency creates matches your target audience’s search intent.
A well-qualified SEO agency consultant should be well clued into the latest search engine algorithms and policies.
He should be actively subscribing to and participating in popular SEO blogs and discussion forums. Make sure you check that he is aware of, and involved in blogs such as:
(URL: https://www.blog.google/products/search/)
The largest and most popular search engines runs one of the most successful SEO blogs. The blog brings you to date on all the changes that are happening around Google search.
(URL: https://moz.com/blog)
Moz was started in 2004. It’s one of the most resourceful SEO blogs on the internet, having written thousands of blog posts targeting both beginners and advanced SEO practitioners.
One of the most popular articles in this blog is the comprehensive SEO guide they wrote for beginners.
(URL: https://yoast.com/seo-blog/)
Yoast is a must-have tool for any SEO practitioner. But what many people still don’t know is that the platform also runs a resourceful SEO blog you might want to check out.
Yoast blog covers different aspects of SEO in great depth. Moreover, their blog is divided into two sections – content SEO and technical SEO.
(URL: https://ahrefs.com/blog/)
Ahref is a widely used backlink analysis and keyword research tool. It’s one of those tools that no SEO expert would want to miss in their marketing pellet.
The company is also involved with blogging, where they try to educate the masses about SEO using case studies, written content, and videos.
(URL: https://searchengineland.com/)
Search Engine Land is a popular multi-author blog that was started in 2006 by Danny Sullivan.
On average, about 135 blog posts are published on the platform every month. Their topics are a bit random but exhaustive. The majority of the articles average a word count of 1035.
(URL: https://cognitiveseo.com/blog/)
Cognitive SEO is a keyword research and analysis tool, with a multi-author SEO blog on the side. Their blog posts are lengthy, averaging a word count of 4,000.
The company publishes at least five SEO posts every month. They try to cover SEO exhaustively tackling the toughest topics into easy-to-digest snippets for everyone.
URL: (https://www.distilled.net)
Distilled was started in 2005 by Will Critchlow. Will is also the co-founder of an online university for SEO called Distilled U, and an SEO conference dubbed Search Love.
(URL: https://backlinko.com/)
Backlinko is single-authored by Brian Dean. It is considered one of the best sources of information for SEO, especially the technical aspects such as backlinks.
(URL: https://www.hobo-web.co.uk/seo-blog/)
Hobo-web is the most underrated SEO blog in our opinion. Their blogs are welcomed by amateur digital marketers as well as experts alike because the treatment of the topic of SEO is comprehensive and top-down.
(URL: https://www.semrush.com/blog/)
SEMRush was started with beginners in mind. It’s a content-rich SEO blog with thousands of well-written and researched blog posts.
It’s a popular multi-author blog that attracts the contribution of well-established SEO bloggers in the digital space such as Gael Breton and Ryan Stewart.
In the world of SEO, change is the only constant.
Make sure that your SEO agency keeps adjusting everything for your campaign to remain relevant.
As mentioned earlier, voice search becoming more popular and is soon expected to go mainstream. By the end of next year, experts predict that 50% of all searches will be voice searches.
Google introduced mobile-first indexing in March 2018. Many people believe that the change was long overdue, given that 57% of web traffic comes from mobile devices.
Many people know of blockchain as the technology that operates Bitcoin and other cryptocurrencies. However, its effects go beyond this industry. One of the many sectors that stand to benefit from this emerging technology is SEO in Singapore, and probably the entire digital marketing industry as well.
One of the emerging SEO trends in Singapore is Amazon search. Although there is a still long way to go before it can compete with Google, Amazon Search is on the rise. Many SEO experts are predicting significant growth in Amazon search optimisation this year.
Mobile optimisation is an integral element of SEO in Singapore. Google’s accelerated mobile pages are an excellent way of increasing the page speeds for mobile pages. However, Google has now downplayed AMP due to the rising complaints about its restrictiveness.
GDPR refers to the General Data Protection Regulation. It is a law that governs the collection, use, and sharing of personal data. Companies with European customers must seek consent before collecting personal data. They must also inform the clients on how they intend to use such data, as well as whether they plan to share it with third parties.
For delivering content and engaging the audience LinkedIn is the most effective social media platform at 82%, followed by Twitter at 66%, YouTube at 64%, and Facebook at 41%.
Backlinks and social media links are not the same things.
In 2021, social media marketing and backlinks rank as the 2nd and 3rd more effective ways to increase traffic.
For shopping sites, Google search is 10 times more effective than social media search.
Search Engine Market Share in Singapore – December 2021 | |
96.45% | |
Bing | 1.47% |
Yahoo! | 1.42% |
DuckDuckGo | 0.26% |
Baidu | 0.2% |
Ecosia | 0.06% |
Issue | Detailed Findings |
Increased digital usage and online content consumption | Having 84.5% of internet users, Singapore has the 2nd highest Internet penetration in Southeast Asia. Along with digitalization, online content consumption is continuously increasing. In the Southeast Asian region, online content consumption is at an all-time high in Singapore. |
Time spending on Social Media is at the all-time high | A study exposed that around 96% of internet users in Singapore have at least one social media account which is also higher in the Asian region. And average time spending is 2.5 hours every day. 3.2 million Of people get access online by their mobile which is 42% of its total population. |
Consumer behavior is changing rapidly | Comparing to other Asian countries, Singapore is the country where a higher number of consumers do product research and read product reviews through the internet. And 73% of Internet users in Singapore purchase at least a product or service online. These driving factors make SEO essential for the success of any business online. |
Issue | Detailed Findings |
Limited talent and skills of digital marketers | Approximately 57% of marketers think that the main obstacle to success is the production of low-quality content. That’s why still many companies see SEO services as an unnecessary expenditure in Singapore. |
Limited access to rich media | Shortage of rich media resources also appears in Singapore. Even many believe that the cost of hiring a reliable digital artist is also not viable for many businesses. |
The desire for getting quick results | It is a common tendency of most businesses in Singapore to get short-term results from their SEO investment. They want to get the best ROI early on in their agreement. It’s another big challenge face by SEO agencies in Singapore. |
On average, it costs S$1020 per month to implement SEO in Singapore. This translates to a price of S$34 hourly.
Here is a breakdown of the pricing of the three most popular SEO packages in Singapore, namely Standard, Professional, and Enterprise.
SEO package | Standard | Professional | Enterprise |
Annual cost | S$12240 | S$24960 | S$37200 |
Monthly cost | S$1020 | S$2080 | S$3100 |
Manpower hours | 180 | 390 | 600 |
Hourly cost | $34 | $78 | $160 |
Customer support is available for all three packages. If a client requests additional hours other than the ones specified in their selected package, they will have to incur additional costs. The same applies to consultancy services. In most agencies, the minimum engagement period for an SEO agency package is six months.
SEO is a long game.
It’s a process that requires a lot of patients and plenty of research to find out what connects with your target audience.
In consequence, our SEO campaign has to begin with you, the client. After all, no one understands your business and goals better than you.
So, before we embark on anything, our team will first have to check with you and try to understand your business.
Our work procedure demands that they first learn about your target audience, competition, and business model to effectively develop an SEO strategy that’s specifically tailored to your business needs.
Our experienced team of SEO marketers and consultants will closely work with you to define your marketing goals and set the groundwork for your SEO strategy.
We’ll comb through your website to better understand your strengths and weaknesses.
We have to look at your current position to figure out how to best improve on it.
Using a range of SEO tools, we can identify which elements provide the most SEO benefits to prioritize them.
Auditing your competition will help you distinguish your value proposition.
Keep in mind that SEO is a game of wits and hard work.
We have to regularly perform a competitor analysis to outsmart other businesses aiming for the same spot in the SERPs.
Our work is only but just beginning.
Here, we’ll be conducting an in-depth analysis of some of the popular search terms customers use.
It’s not over until we’ve combined it with useful insights into how your prospects and customers search online.
Our keyword research team will analyse search volumes, competition, and opportunities using a host of keyword research and analysis tools to identify the right set of keywords to target.
Our team will lay out your optimisation plan, as well as how we plan to implement it, assigning proper keyword phrases to the most appropriate pages on your website.
The goal is to ensure your prospects will find you when they search the internet using terms that are relevant to your business or products.
Utilising our optimisation map and research, our SEO will apply the following steps:
On-page Optimisation: Your website developer and designer will get you a stunning website that works well with your target audience. However, that doesn’t necessarily mean it can be found on search engines.
Unless the developer also doubles as an experienced SEO, we might have to optimise it for on-page ranking factors.
Note that on-page SEO is not about stuffing keywords onto a webpage’s content hoping to improve its ranking in the SERPs. It’s about tweaking the page’s content, speed, and design, as well as meta tags, alt-tags, and images to make everything easier for search engine bots to understand when crawling your website.
Blogger Outreach or Link Building: In a perfect world, good content would be enough to get other websites to want to link to your site, naturally propelling your website to the top of search engine result pages.
You need a blogger outreach strategy to gain high-quality backlinks from relevant, high-ranking websites to boost your domain authority and rise to the top of SERPs.
Page Speed: This is a critical ranking factor, especially for highly competitive keywords.
If your website takes longer than 4 seconds to load, then the chances are you’re losing a lot of potential traffic (read: sales).
Not just because of ranking low in the SERPs, but also because your visitors are bouncing off your site because they don’t have the patience to wait for it to finish loading.
That explains why our team takes page speed seriously, and with search engines announcing every year that they’re updating their algorithms to favour sites that load fast, it’s hard to conceptualise an effective SEO strategy without accounting for page speed.
Internal Linking: Internal linking is one of the most overlooked SEO techniques for structuring your website content.
It shows search engine crawlers what other pages you’re directing your readers to. In other words, a page with internal links from other pages is more likely to rank higher than one without any internal link pointing to it.
A less-known SEO technique we use to link sites internally is called SILO SEO. We simply identify your priority pages, then create a structure where we can link them from multiple pages and subcategories.
Rich Snippets: Make your links more noticeable in the SERP by using rich snippets to get more real estate.
Not only that, we’ll keep track of all the changes we make to gauge the effectiveness of our SEO plan and recalibrate where necessary.
We’ll monitor your website’s performance by analysing the different metrics we’ve collected via Google Search Console and Google Analytics.
We use the insights we collect to not only evaluate your website’s performance but to also identify new opportunities and the areas to improve on.
We’ll monitor your website’s performance by analysing the different metrics we’ve collected via Google Search Console and Google Analytics.
We use the insights we collect to not only evaluate your website’s performance but to also identify new opportunities and the areas to improve on.
Here’s the thing:
You don’t just tack on a few writers to your marketing team and call it a content creation strategy.
At Media One, we provide a full-stack team that not only understands how to write clear pieces of articles and sales copies but also knows how to execute promotions and measure the generated impact.
We’ll continue to monitor your site’s performance and report everything to you.
That includes routinely checking on your analytics data and other metrics, along with your site’s overall health to stay ahead of its positioning in your niche marketYouY
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