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Authority Positioning Strategy: Get Writing

Authority Positioning Strategy: Get Writing

Being recognized as an expert in your industry has many business benefits. The benefits of positioning yourself as an authority in your industry include; getting higher ranking in users’ search engine results, having a higher chance of consumers buying your products and colleagues giving your opinions greater weight. In my previous post, I outlined how […]

September 18, 2017 | By mediaone
Low Expected CTR in Quality Score Tracker

Low Expected CTR in Quality Score Tracker

  The clickthrough rate [CTR] that is expected as provided by Google AdWords for a keyword to your account is an assumption that the search word matches your account’s keyword without any difference.The rating in which the search word matches the keyword varies and depends on the following factors: Change in a bid Changing your […]

September 17, 2017 | By mediaone
how having relevant ppc ads helps your google adwords campaign

How To Improve Your Google PPC Ads

Recently, Google Adwords made some improvements to their quality score reporting thus making it easier for advertisers to create better and relevant PPC ads. Thanks to the new improvements, users are able to do the following: Watch results better thanks to the quality score component Provide access to historical quality score performance data Ability to […]

September 16, 2017 | By mediaone
What To Do When You’ve Violated Google Quality Guidelines

What To Do When You’ve Violated Google Quality Guidelines

Many webmasters or site owners have found themselves in a situation where in one way or another, they have violated Google quality guidelines. Most people do this un-knowingly, but as we all know, ignorance has never been defense! So whether you did it knowing or unknowingly, you still go through the consequences. So what do […]

September 15, 2017 | By mediaone
All About Improving Your Quality Scores

All About Improving Your Quality Scores

You need to go back to the basics when you are organizing a PPC effort. You might feel comfortable about the position in which your campaigns are in but that’s not enough. You will be amazed at how valuable it will turn out to be if you spare some little time just examine the overall […]

September 14, 2017 | By mediaone
Understanding Landing Page Experience

Understanding Landing Page Experience

According to AdWorks, landing page experience is the ability of your website to provide its users with the information they need. For your account to have a good landing experience, it has to give the people who click on your ads what they require in a fast and effortless manner. Mostly, your account’s landing page […]

September 13, 2017 | By mediaone
How Quality Score Affects Google Ad Rank

How Quality Score Affects Google Ad Rank

Quality Score is the key to great results with Google Adwords. This is because the search results are shown according to Ad Rank. This makes sense for Google. They are a high-quality search engine website with a great reputation. Google certainly would not want irrelevant ads to show up in their search engine. Ad Rank […]

September 12, 2017 | By mediaone
Types of Quality Scores and How They Affect Your Adwords

Types of Quality Scores and How They Affect Your Adwords

Account-Level Quality Score Mostly, this entails the results that come from the advertisements and keywords historical performance in a given account. While it is true that Google do not approve the existence of this type of quality scores, the scores have a general acceptation basing on their qualities. For instance, if your account has many […]

September 11, 2017 | By mediaone
Insider Tips On How To Fix Google Crawl Errors Using Google Console

Insider Tips on How to Fix Google Crawl Errors Using Google Console

Google continues to make tremendous strides that are geared towards improving user experience. Google Console, previously known as Google Webmaster Tools, now offer more data to Singapore search engine optimization experts. The two top features in Google Console that will impact your optimization efforts are Links to Your Site and Search Analytics. One of the […]

September 10, 2017 | By mediaone
How To Conduct Remarketing Online

How To Conduct Remarketing Online

Experienced marketers use unique marketing techniques including Google ads and Facebook ads to increase brand awareness. They also hire SEO firms or contact a branding expert in a bid to drum up business. Social media marketing and Online advertisements are also proven ways to increase website traffic. However, in the main, remarketing campaigns are launched […]

September 09, 2017 | By mediaone

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