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How Can You Use Surveys To Increase E-Commerce Engagement

The social media likes, shares, and backlinks that every Singapore e-commerce accrues as well as the conversions they bring about are all a form of engagement. You will also note that the efforts and investments towards higher search engine rank and increased traffic are all aimed at maximizing engagement. Therefore, apart from asking friends and […]

January 29, 2018 | By mediaone

How Does Google’s Custom Intent Audiences and Ad Variations Impact Your AdWords Campaign?

For the past one year, Google has been testing out different promotion extensions compatible with your current setup of its AdWords campaigns. This resulted in the rolling out of an all-new User Interface with the Custom Intent audience and ad variation extensions. But how do these extensions affect the effectiveness of the different online marketing […]

January 28, 2018 | By mediaone

Digital Marketing Courses in Singapore: What Are The Benefits

While digital marketing has become an essential key to ensuring that a business thrives, there are still large sectors of people who know very little about it. Sure, business owners understand the importance of having social media accounts and search engine optimisation, but when it comes to best practices a lot of them are still […]

January 28, 2018 | By mediaone

Google Ads in Singapore: How to Go About It

Over the last decade, digital advertising has skyrocketed. In fact, many of the biggest brands have shifted large amounts of their marketing budgets to online ads. But why have the major brands cut down on the more conventional methods such as television, display, or print and started to lean towards internet marketing? The answer is […]

January 27, 2018 | By mediaone

Marketing Strategies for Small Businesses in Singapore

Small businesses in Singapore have a very particular challenge when it comes to formulating coherent marketing strategies compared to large multi-nationals because they do not have those kinds of resources. As the result their marketing strategies resemble guerrilla tactics. Thankfully the internet provide loads of low cost resources and learning points. When it comes to […]

January 27, 2018 | By mediaone

How to Write ECommerce Emails That Won’t Piss of your Clients

Compared to other Singapore digital marketing strategies, email marketing is 61% more efficient in helping businesses increase sales and achieve sales objective. One of the challenges of running an e-commerce business is that you do not get to meet your clients face to face like the brick and mortar businesses. However, you can still communicate […]

January 27, 2018 | By mediaone

Online Marketing Strategies: Examples in Singapore

Online marketing is revolutionary in that it has one major ingredient that offline advertising lacks: real-time monitoring. Unlike offline marketing, you can measure your results as they occur. If a certain tactic is not working, you can simply make a few changes and try it again. This type of A/B testing and cost efficiency are […]

January 27, 2018 | By mediaone

How to Grow Your Brand’s Facebook Followers For Free

With over 1.9 Billion unique monthly users, Facebook is by far the biggest social media platform today. The numbers explain the reason almost every business in the world, physical and online are continually opening up pages and launching marketing campaigns. However, most of these brands have painfully realized that the Facebook numbers don’t always translate […]

January 26, 2018 | By mediaone

Small Business Internet Marketing in Singapore

According to SPRING Singapore, a government agency which supports its local firms, small businesses account for about 70% of employment in Singapore, making up 99% of all companies in this city-state. However, when it comes to competing online, these business owners still feel as if they need a lot of money to compete with other […]

January 25, 2018 | By mediaone

Can You Use Social Media Listening to Create Viral Online Marketing Content

Silent listening is one of the most reliable cross-industry viral content creation strategies. But what is silent listening and how do you apply it to the Singapore online marketing industry? Ideally, silent listening refers to tracking online informational trends. From the data gathered, you now have to determine what most affects your brand or the […]

January 25, 2018 | By mediaone

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