Contact Us

Author: Tom Koh EE

Influencer Marketing Case Studies From Singapore Brands

Influencer Marketing Case Studies From Singapore Brands

Influencer marketing has become a serious part of the marketing mix in Singapore. DataReportal reported that Singapore had 5.16 million social media user identities in January 2025, equivalent to 88.2% of the population.  We Are Social also reported that influencer ad spend in Singapore reached US$106 million, up 13.6% year on year. That makes one thing clear: creator partnerships are …

Continue Reading
How Agencies Repurpose Influencer Content Across Social, Paid, and Owned Channels

How Agencies Repurpose Influencer Content Across Social, Paid, and Owned Channels

Agencies get the most value from influencer collaborations by planning upfront to reuse creator content across organic social, paid media, and owned channels. That matters even more in a market like Singapore, where DataReportal reported 5.16 million active social media user identities in January 2025, equal to 88.2% of the population.  In other words, social is already a daily discovery …

Continue Reading
White Hat SEO Strategies That Actually Work

White Hat SEO Strategies That Actually Work in 2026

The SEO landscape in 2026 looks nothing like it did even two years ago. AI-generated content floods every niche. Google’s search results are increasingly dominated by AI Overviews and rich SERP features. Click-through rates on traditional blue links have declined across most categories. And yet, organic search still drives the majority of website traffic for businesses that know how to …

Continue Reading
Understanding Social Media Marketing Agency Pricing in Singapore

Understanding Social Media Marketing Agency Pricing in Singapore (2026)

A few months ago, a founder came to me frustrated. She had been paying a social media marketing agency S$2,800 a month for six months. Regular posts, branded graphics, the occasional reel. When I asked what it had done for her business, she paused. “We got more followers,” she said slowly. “But I’m not sure anyone actually bought anything.” That …

Continue Reading
How to Build an Influencer Marketing Funnel That Converts

How to Build an Influencer Marketing Funnel That Converts in 2026

A marketing manager at a mid-sized Singapore F&B brand recently told me about her three-month influencer campaign. She had spent over SGD 25,000 and had a spreadsheet full of impressions—but almost nothing else to show for it. “The posts looked great,” she said. “So why didn’t it work?” The answer was simple: she had a collection of posts, not a …

Continue Reading
How Social Media Agencies Plan and Execute a Social Media Marketing Campaign for Brands

How Social Media Agencies Plan and Execute a Social Media Marketing Campaign for Brands in 2026

Social media is no longer a channel where brands can rely on casual posting and expect meaningful traction. In 2026, audiences are seeing more content, more AI-assisted creative, and more brands competing for the same attention.  At the same time, consumers still want content that feels useful, original, and human, which means brands need more than a content calendar to …

Continue Reading
Influencer Marketing vs Paid Social Ads When to Use Each

Influencer Marketing vs Paid Social Ads: When to Use Each

A few years ago, I was sitting across from the founder of a home renovation company in Singapore. They had just committed S$15,000 to a macro-influencer campaign and expected their phones to ring off the hook within a week.  Six weeks later, the campaign had generated some beautiful content, a reasonable spike in follower count, and almost no qualified leads. …

Continue Reading