Recommended Technical SEO Courses For Singapore Marketers

SEO courses

If you want to gain a competitive edge over other marketers in Singapore, you should consider enrolling for SEO courses in Singapore.

Enrolling in an SEO course will increase your competence and ensures that you implement effective strategies in your marketing campaign. Furthermore, it keeps updated with the latest developments in the ever-changing world of SEO.

Different courses focus on various aspects of SEO. Some focus on on-page optimisation, others on off-page SEO, and others teach keyword research. Likewise, these programs have varying difficulties, with some suited for beginners, other intermediate, and also advanced learners.

That said, here are the best SEO courses that can significantly improve your website optimisation skills.

SEMRush Academy

SEMRush is among the most popular SEO tools in the world. The platform runs the SEMRush Academy, which provides courses in SEO, social media marketing, content marketing, and PPC.

These programs cover all about SEO, from the basics to the most advanced aspects. If you enrol, you will be under the tutelage of prominent SEO pros.

The SEMRush Academy also teaches how to optimise and use the SEMRush toolkit to increase the effectiveness of your SEO campaign. Even better, these courses are regularly updated to include the latest additions in the SEO industry.

The best thing, however, about the SEMRush SEO certifications is that they are available for free.

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Udemy- SEO: Comprehensive SEO Training plus SEO for WordPress Sites

The Udemy SEO course is a comprehensive learning program that focuses on the Google ranking factors as well as the technical aspects of SEO. Moreover, the classes also teach how to optimise WordPress websites for SEO, such that you attain that desired top spot in search engine result pages.

Since this is not a beginner’s course, you need a basic understanding of the concept of SEO. Another prerequisite is having a WordPress website if you wish to advance your skills on that front.

So far, this course has had over 30,000 students. It is relatively cheap and gives you lifetime access to all learning resources from Udemy. You will also get hours of video tutorials and a certification upon completion of the course.

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The Blueprint Training

The Blueprint Training program targets SEO agencies. It aims to equip the staff of these agencies with advanced-level SEO training. The course material includes videos, deliverable templates, standard operating procedures (SOPs), and proprietary tools. Agencies also have access to a private Slack community for consultation purposes.

The developers of this course are Ryan Stewart and David Krevitt. Ryan is famous for WEBRIS, a leading digital marketing agency based in Miami. David, on the other hand, is an expert who develops software solutions for implementing SEO strategies.  

Furthermore, the Blueprint Training course teaches everything about SEO, from onboarding clients to how to conduct in-depth SEO audits. In this regard, Ryan shares his experiences with his clients and how he manages to scale agencies into top-performing businesses.

This course does not cover basics, so you need to have experience with SEO before enrolment. It has 17 sections of SEO training, over 200 video tutorials, multiple automation tools, over 30 SEO templates, and access to a private Slack group.  

The most exciting feature of the Blueprint Training Program is that they regularly update the learning modules based on the contribution of existing learners. They also invite in industry leaders to educate learners on complex topics such as Google Analytics and Schema implementations.

The blueprint is an expensive but justifiable investment, as it guarantees success for all agencies that undertake the course.

Yoast SEO Academy

Yoast SEO is a well-known WordPress plugin. The platform also offers several training courses that give marketers a chance to improve their skills in SEO. 

If you join the Yoast Academy, you are almost assured of success, as this is an institution renowned for its mastery of SEO. Their training module includes course such as WordPress SEO, off-page SEO, on-site optimisation, link acquisition, and so forth.

Yoast SEO offers a free program for novices. The prices of the intermediary and advanced-level courses vary according to complexity. You can also opt for the comprehensive package that is more cost-effective than taking individual courses.

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The SEO Playbook

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The SEO Playbook is an in-depth SEO training program that targets intermediate and advanced SEO professionals. It mostly focuses on the strategies of increasing organic traffic, as well as generating leads and converting them into regular customers.

The official site features a section that shows how previous students are implementing the training in growing their organic traffic, landing new clients, forming new strategies, and so on. Besides, students get the chance his classroom theory on real-life businesses.

The contents of the SEO Playbook include over 100 training videos, 20 SEO templates, 50 detailed guides, and lifetime access to course material. Also, students are added to a private Slack group where they can consult Robbie and many other renowned SEO experts.

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SEO Training Course by Moz

Moz is a popular online resource for learning SEO. Their training course covers topics such as keyword research, UI optimisation, SEO analytics, on-page optimisation, link building, off-page SEO, and many more.

You can also request for a customised SEO training program. In this case, you will create an SEO team, and the platform will deliver a tailored course to suit your business needs.  The training is then delivered via webinars at s time that is convenient for both parties.

The price of the courses varies according to length and complexity.

HubSpot Free SEO Course

If you are looking for a short course that will bring you up to speed with the latest in the SEO industry, this course is ideal for you. It comprises of five modules, each delivered to your email inbox over five days. 

The mini-course covers topics such as keyword research, link building, on-page SEO, off-page optimisation, and understanding how search engines crawl through websites. Notably, this training is available for free.

SEO That Works

SEO That Works is more expensive than most of the other courses on this list. However, it repays the significant investment you put it by teaching effective link acquisition and content optimisation strategies. You also get an opportunity to see the real-life application of the training and how it impacts the SEO strategies implemented by various companies.

The course has five modules – what’s working currently in SEO, link creation, content promotion, power page, and optimisation of content to improve user experience.

Gotch SEO Academy

Gotch SEO Academy offers a wide range of SEO courses, with the number one being their White Hat SEO Mastery course.

The White Hat SEO Mastery program focuses on the optimisation of websites and their contents to improve ranking on search engine result pages. It has three modules, with each of them centred on a specific area.

The first module, known as the Foundation, focuses on UX and technical optimisation. The second module teaches marketers how to identify keywords, as well as how to make content related to those keywords. The last module discusses link building and content optimisation, while the final module focuses on advanced methods of increasing organic traffic.

The White Hat SEO Mastery training program is best suited for businesses that do not want to hire SEO agencies.

Traffic Think Tank

Traffic Think Tank is an elite SEO training community that operates on the Slack messaging platform. If you join this forum, you get access to premium tools such as videos, templates, webinars and exclusive toolkits that are not available anywhere else.

In this community, you get answers from established SEO experts who have generated high numbers of website traffic throughout their careers.  You also get to learn strategies to boost the impact of your SEO campaign.

The Traffic Think Tank uses a subscription model to bill its users. You can choose between a monthly subscription and a yearly payment.

Distilled U – Basic and Advanced SEO

Distilled U is an online college that offers an array of SEO training programs. The website has over 100 HD videos that allow you to study at your desired pace. If you are a beginner, you can start with the simplified basics courses and progress through the ranks until you become an expert.

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You can choose between the Demo version, which offers three modules and the full count which provides all modules. Other topics covered in this training include keyword research, information architecture, competition analysis, link evaluation, on-page optimisation, and technical SEO.

Learn SEO by Mangools

Learn SEO is a free training program that targets individuals with little or no knowledge about SEO. It starts with the basics, and moves on to cover topics such as keyword research, on-page and off-page optimisation, Local SEO and so forth.

The course also provides real-world applications of SEO, infographics and downloadable documents so that students get insights on how SEO functions and how to implement it.

In the end, there is an optional test for which you can earn an SEO certification.

SEO Certification by the Online Marketing Institute

The Online Marketing Institute is a trustworthy platform if you want to learn the fundamentals of SEO. The SEO certification program is a product of the institution’s partnership with leading researchers in the SEO industry.

The course primarily targets internet marketers who wish to grow their organic influence, increase website traffic and generate more leads. After completing this course, you should be proficient in SEO. Other areas that this program improves include keyword research and using Google Analytics.  Eventually, you will learn how to increase the ranking of your site.

Concerning the prices, this program offers three packages – basic, pro and corporate enterprise. The first two are for individuals, while the last one targets companies.

ClickMinded Google SEO Certification

The ClickMinded training program aims to provide the resources that marketers need to improve the performance of their websites.  It covers aspects such as the fundamentals of SEO and marketing, keyword research, understanding the intentions of searchers, and so forth.

Additionally, this course offers access to Google analytics training, Schema Mark-up Basics, mobile optimisation, and many more topics.

The platform allows you to register a single user or as a group. For the latter, you should contact ClickMinded in advance to come up with a pricing plan. Regardless of your choice, you will get lifetime access and free updates. There is also a money-back guarantee if you feel unsatisfied with the program.

MarketMotive – Advanced SEO Certification Training

The MarketMotive SEO training program, covers everything about optimisation, from the basics to the advanced modules of technical SEO.

It enables you to acquire the skills needed to turn into an SEO guru. Ultimately, you learn how to optimise keywords, content and the design your website to attain higher rank on Goggle’s SERPs.

After completing the 180-day course, you will sit for an exam and subsequently get an SEO certification.

Coursera – SEO Specialisation

Coursera is a leading online education portal that offers various courses on different subjects. Their SEO specialisation course covers six modules, including introduction to SEO, fundamentals of SEO, website optimisation, advanced SEO tactics, SEO strategies, and web optimisation report project.

The length of the courses varies between four and six weeks.  The price also varies according to complexity.

Lynda – SEO Training and Tutorials is an invaluable resource if you want to improve your skills in SEO, marketing and Google Ads. The site offers over 1300 video tutorials on SEO, covering topics such as local SEO, UX and UI optimisation, link building, technical SEO, and keyword research strategies, and so on.

There is a 30-day free trial, after which you can choose between a basic and the premium. The most significant advantage is that the monthly subscription fee gives you access to all courses on, including non-SEO programs.

Final Verdict

These are the stand out SEO courses in Singapore that can help you steer your business in Singapore to greater heights. It is advisable to mix up between the free and paid courses so that you can widen your knowledge as much as possible.

Get in touch with us for digital marketing, search engine optimisation, search engine marketing, and social media marketing courses in Singapore. 

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

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