Top 7 Social Media Contest Ideas To Win Big In 2025
Do contests on social media work for digital marketers and business owners? Here are some vital statistics to consider: Around 132,200 people search for “giveaways” each month on Google. More than 800 million Google searches are related to “giveaway.” The top 5 countries searching for giveaways are Indonesia, Mexico, India, the United States, and Germany. The email marketing market of …
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Top 6 Content Calendar Ideas: A Complete Guide For Small Businesses
A content calendar is a strategic tool that helps businesses plan, organise, and schedule content across various platforms. For small businesses, content planning ensures consistency, saves time, and aligns marketing efforts with business goals. This article will guide you as a small business owner through the essentials of creating an effective content calendar, offering actionable tips and creative ideas. You …
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Digital Marketing Statistics In Singapore: A Roadmap For 2025 And Beyond
Singapore’s digital marketing landscape is one of the most dynamic in Southeast Asia, driven by a tech-savvy population and intense internet penetration. In 2024, the digital marketing sphere has been defined by a sharp rise in social media engagement, sophisticated personalisation strategies, and the growing adoption of AI tools. Let’s examine digital marketing statistics in Singapore in 2024 in preparation …
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Best Event Streaming Services For Your Next Live Event In Singapore
Over the past few years, live streaming has witnessed exponential growth in Singapore. The global shift towards digitalisation, accelerated by the COVID-19 pandemic, significantly boosted its adoption. Businesses, educators, and entertainers turned to live streaming services to maintain connection and continuity amid restrictions on in-person gatherings. Singapore’s high internet penetration rate and robust digital infrastructure have further propelled this trend, …
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Instagram Marketing Guide: Stay Ahead With Algorithm-Adaptive Content In 2025
In 2024, Instagram reached 2 billion monthly active users. Because of this broad reach, the photo-sharing app has become one of the most effective social media marketing tools. This has caused digital marketers to include an Instagram marketing guide in their strategies. However, with the coming year, marketers need to stay up to date with the latest trends, particularly Instagram. …
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Top 8 Kidfluencers In Singapore (A Guide To Successful And Legal Collaborations)
Collaborating with kidfluencers must be done with the utmost care. If you are a brand owner, of course, you want to tap into the niche following of these kidfluencers while protecting the children from overwork, unethical labour, and a hostile environment. There are many controversies involving working with young influencers. For sure, you want to protect their welfare while also …
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Instagram Contests: How To Run A Fair And Legal Campaign In 2025
Social media is a numbers game. Brands are always on the lookout for innovative ways to grow their number of followers on social media and attract new customers. Aside from growing their follower count, brands must also have a high engagement rate. One way they can achieve this is by running occasional Instagram contests. If you are a start-up business owner, you …
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TikTok Live Best Practices For Boosting Viewer Engagement And Retention
Have you been doing TikTok live for your business and still have a few audiences? Do they enter your livestream and then fall off immediately? Doing TikTok live seems straightforward — you just hit a button on the app, and then you are already online, ready to interact with your followers and casuals in real-time. However, engaging and retaining audiences …
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How To Use Trendjacking For Organic Growth: Best Practices And Case Studies
What is Trendjacking? Trendjacking is a marketing strategy in which brands capitalise on trending topics, seizing a viral moment and injecting themselves into the conversation. By riding trends, brands can increase their visibility, drive engagement, and boost brand awareness. Trendjacking may seem to be a simple concept, but the execution can be tricky. To help you do trend jacking effectively, …
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