SEO (Search engine optimisation) refers to the processes done by an SEO company in Singapore to improve your website to make it more accessible to search engines and the target audience; it entails doing extensive keyword research to know the specific phrases the target audience use to look for information related to your products and services online, website pages optimisation to ensure it’s user-friendly and in line with Google’s best practises, on-site, and off-site SEO content creation and optimisation.
Benefits of Hiring A Good SEO Company in Singapore
Just like digital marketing in Singapore, it is recommended to hire a good SEO company to help you optimise your business website accordingly. Today, we will look at how a good SEO company in Singapore can improve your business.
- Increased website visibility
- Generate more leads
- Increase sales
- Streamline business
- Better backlinking
- Help go Regional & Global
- Improved Branding & Image
- Get Better Results
- Outsourcing free up your schedule
Let us look at each of these benefits in detail.
1# Increased Website Visibility
Without SEO, your site will never gain the exposure it requires to get organic traffic, rank well and generate sales. Increased website visibility will help you connect with the target audience faster and more efficiently. The SEO company in Singapore will apply the best on-site and off-site SEO strategies to ensure that each page on your website is indexed by Google, ranked highly in SERPs, and visible to potential customers.
2# Generate More Leads
Getting qualified leads is one of the main goals when doing digital marketing and SEO in Singapore. Due to competition and the ever changing Google algorithms and market trends, it is difficult to generate leads continuously.
With a team of qualified SEO experts on your side, you won’t need to worry about that anymore. The experts have vast hands-on experience in lead generation and will use their expertise to come up with ideal strategies that will help you connect with prospects and eventually get ahead of the curve.
For example, the SEO company in Singapore will help you optimise each page, create landing pages, and recommend the best email marketing campaigns and templates. All these processes will contribute positively to your lead generation efforts.
3# Increase Sales
The most successful businesses in Singapore have robust digital marketing and SEO strategies that help them generate sales continuously. The strategies are run continuously and concurrently to ensure that their websites are ranked higher than their competitors.
By hiring a good SEO company in Singapore, you will notice a significant increase in sales once the campaigns start running. The company will assign the campaigns to in-house qualified personnel who will monitor them on a daily basis. Using A/B tests and big data analysis, the team will be able to know if the campaigns are working optimally as well as implement changes based on the reports.
4# Streamline Business
One of the main reasons why most businesses fail to generate revenue from the lucrative digital landscape is Singapore is lack proper planning. Branding and the message conveyed to the target audience have to be consistent and well structured. Every decision that is made must be based on accurate market data.
The SEO company in Singapore will help you make tactical steps that will streamline your business. If you have been spending thousands of dollars on SEO and getting no tangible results, the company will do an overhaul to determine the feasibility of the strategies. Background research will help them pinpoint the friction points in the sales funnel and improve them.
5# Better Backlinking
One of the primary factors that Google uses to rank websites is backlink. What is backlink? Simply put, this is an external link from a website that has a high domain authority pointing to your site. You should strive to get as many backlinks from high authority sites as possible to outrank your competitors.
Google is aware of blackhat backlinking strategies such as private blog networks. Your site will be penalised if you use such strategies. The SEO company in Singapore will cushion you from such challenges by creating robust backlinking strategies for your brand. Each link will be from a website that has a high domain authority and is relevant to your niche.
6# Help Go Regional & Global
The beauty of having an online business is that you are not limited by geographic boundaries. You can connect with customers from across the region and global through your website and without spending a fortune. However, this is not possible if your website is not well optimised as Google will not index neither rank and display it in SERPs.
By hiring an SEO company, you can easily go regional and global. Increased exposure will help you to get ahead of the competition, generate massive revenue, and become an authority in your niche. The SEO team will optimise the pages and carry out tests on a continuous basis to ensure that your website is always working optimally. For example, they will test the website speed and implement changes to help it load faster and provide the best user experience.
7# Improve Branding and Image
As mentioned earlier, inconsistency is one of the primary reasons why most businesses fail to achieve the expected results. The SEO company will not only make sure that your site ranks high but also work on your overall branding efforts and image.
That is, the SEO company in Singapore will use market data to come up with branding strategies that best resonate with your business. For example, the team will identify high-value keywords and incorporate them in the sales copy and pages.
The human brain is engineered to process visuals faster and more efficiently than blocks of text. The Singapore SEO company will come up with top-notch visuals that will help with branding. These visuals will pass the intended message to the target audience and motivate them to click on the strategically positioned CTA buttons.
All these branding efforts will increase your site conversion rate, help you scale up, and become an authority. Once Google realises that your brand is trustworthy, it will rank your site highly thereby increasing its visibility naturally.
8# Get Better Results
You definitely do not want to leave the success of your Singapore business up to chance or potentially damage your business website. Even if you spend time and money on research, it is possible that you will not get the same level of success online as a professional SEO company.
The SEO company has qualified SEO personnel who have the academic qualifications and experience needed to do comprehensive on-site and off-site SEO. They will evaluate your brand, goals, and competitors to come up with a comprehensive plan to increase your site visibility in SERPs and other online platforms.
More importantly, they will track each campaign and adjust it accordingly based on the reports generated to ensure that it is headed in the right direction. Such hands-on monitoring and optimisation will ensure that your Singapore business gets the best results.
9# Outsourcing SEO lets you Focus on your Business Fully
By now, you already know that doing SEO in Singapore requires a lot of time, commitment, skills and expertise. Even though you can do most of the tasks independently, outsourcing will free up your schedule and let you focus fully on other business obligations.
As the SEO company in Singapore works on your brand visibility online, you will get ample time to focus on other aspects of your business such as new product development, service improvement, and more.
MediaOne Marketing – The Best SEO Company in Singapore That Gets Results
What do ST Electronics, Fuji Xerox, Changi Airport, SingTel, Maybank, Duke-NUS, MDIS< COMAT, Braun Buffel, Fragrance Hotel, and MDIS have in common? They have all worked with MediaOne! And our SEO agency has helped each of these enterprises to rank organically. If you want to get the top of Google’s SERP, then work with us. We have a history of getting major brands the visibility they need!
How MediaOne’s SEO Agency Can Help You
Most people can’t recall the last time that they clicked past Google’s first page of search results. In fact, many studies suggests that well over half of Google’s searchers will never leave the first page of its results. What this means is that there are a countless amount of businesses that will never experience the full impact of Google’s search traffic. And when you take the time to think about how much traffic Google actually receives per second, roughly 40,000 searches, it’s pretty disappointing.
This is why Singapore businesses can’t take chances when it comes to optimisation. Sure, you may have a fantastic web design, but that doesn’t mean that it will attract the traffic you hope for. It’s important to couple great design with a well-planned SEO strategy. This is why will land you on Google’s first page and get people’s attention.
MediaOne understands that you can’t achieve a number one ranking by taking shots in the dark. The only way to reach your goals is through sound planning and an optimisation strategy. We use proven SEO strategies that have shown consistent results.
What MediaOne’s SEO Company Can Do For You
Get Results With Proven Strategies
Can you remember the last time you clicked past the first page of Google’s search results? Most people can’t. That’s because 75% of users never leave the first page of results. This means that there are many businesses who never get to experience all of the traffic that Google offers. And considering the fact that Google gets an average of 40,000 search queries per second, that’s a lot to miss out on.
With such odds against you, you can’t afford to assume that the design of your website will be enough to attract visitors to your page. A sound SEO strategy is what will get their attention because that’s what gets your site to the first page of Google results. It also ensures an excellent user experience.
MediaOne beats these odds. Our #1 rankings aren’t achieved by chance. We actually use proven strategies that work time and time again!
SEO Tips from an Expert SEO Company
Would you like to get the most out of SEO strategy? Here are a few of MediaOne’s tested and tried SEO tips that can be used to boost your rankings:
While some website owners use to depend on link farms to give their campaigns a boost, things have changed drastically. Not only does Google want your website to contain links, but they also want these links to be of high quality and value. If not, then websites can be penalised or even removed from the search engine altogether.
This is where MediaOne comes in. We want to make sure that the links you have are those that Google will approve of. In order to do this, we perform a website audit and remove the links that could get you into trouble.
Link Diversity and Relevance
There are two things that are crucial to the health of your link profile, First, you must ensure that all of the links that you include on your page are relevant to that page that you’re optimising. Second, you must also ensure that your backlinks are diverse. Penguin, Google’s latest algorithm, identifies similar links as spam. And if you have low-quality links on your website, then you’re almost certain to be penalised for this.
Duplicate Descriptions and Titles
One of the biggest myths about SEO is that if you create duplicate titles and descriptions, you will have a better chance at ranking for those words. Not only is this not true, but it can actually work against you in the rankings. And that’s because when presented with duplicated tiles and descriptions, Google will simply choose of your pages to be shown in the SERPs. This means that your pages will be competing against each other.
MediaOne want to make sure that all of your pages have an equal chance at ranking. So we help you with your descriptions and titles. We work to ensure that each of these elements is unique.
Keywords and Beyond
One of Google’s main priorities is to recognise the intent of the users. They want to know exactly what the user needs and this requires a focus on semantic search. In this way, the results that it offers will be more accurate. This means that Singapore businesses should not focus only on heading tags. They should also carefully consider those in their content as well. These keywords tend to hold a significant amount of weight and they can help to further give your page context.
Advantages of Working With MediaOne’s SEO Company
What’s most important to MediaOne is that we do what is in the best interest of our clients. Yes, we will get you the results you desire, but we will never sacrifice your long-term goals in order to do it. Below is a list of things that help use to achieve this.
White Hat SEO
While some companies do manage to get their clients to the top of the SERPs, it’s not always done with the client’s long-term success in mind. In fact, these results rarely last for long because they’ve been artificially inflated. And this is one of the things that makes MediaOne unique. We work strictly according Google’s guidelines so that when your rankings are increased, your website will make a great impression on the search engine and the effects will be lasting. We want to improve your site’s overall functionality.
24/7 SEO Reports
Another element that is important to us is transparency. This is why we provide our clients with a 24/7 reporting system. Monitor the results of your campaign, day or not and in real-time. This gives you the ability to make any changes that you feel necessary, if necessary.
MediaOne also offers a guarantee. We guarantee that within six months time you can expect 30% of your pages to be ranked, increased conversion rates and a #1 ranking for your site on Google. If for any reason we don’t meet this goal, we’ll give you up to six month by month services until the goal has been reached. And all this at no additional cost to you.
The competition is pretty stiff in the interior design industry. But luckily, while we were planning our next campaign, MediaOne contacted us. They suggested that we execute a dual targeting campaign and said that combining SEO and SEM would be more cost effective. Not only was it better for our budget, but it also improved our visibility and the quality of our leads. I’m very pleased with the results MediaOne!
-Steven Young, Y-Axis Interior Design
Our company needed help with SEO and Hui Min did a great job! Whenever we ran into a challenge Hui Min was patient and answered all of our questions. She also took on a great deal of responsibility. Thanks for sharing so much of your knowledge with me! I’ll work more with MediaOne in the future!
Call us today at +65 6789 9852 for more information on how to do SEO in Singapore the right way. Feel free to also send us an email for a quote/consultation! No obligations. We are always excited to help businesses like yours scale up and get a firm footing through implementation of cost-effective and efficient White hat SEO strategies.
Top Questions to Ask an SEO Agency Before Hiring
Having a team of SEO professionals on your side is one of the surest ways of get your website on the first page of Google fast and generate sales. We have covered the reasons why you should hire a credible SEO agency.
Now, let’s shift gears and look at the top questions you should ask when hiring.
What SEO strategies do you offer your clients?
The SEO strategies that the agency offers will enable you to gauge their expertise and suitability to your brand.
If you have been researching them, you probably have read a few of their articles and know what they do, but it’s important to get the details from the horse’s mouth before signing the contract.
Please don’t shy away from asking for clarification and specific details of how they create, execute, and monitor the campaigns.
There are different ways of implementing search optimisation, so knowing how they go about every process is an integral part of the hiring process. Ideally, if the agency is legit, they won’t have any objection to discussing the fine details of their SEO services.
How do you know this SEO strategy will work for my business?
SEO strategies that worked a few months ago maybe void today due to Google algorithm changes. The industry is fast-paced, and so should you be to win over more customers. It would help if you were sure that the SEO agency is abreast of the new methods of optimising website content and aware of the traditional SEO strategies.
The right agency does diligence to ensure that the recommendations they offer have the potential of helping the brands get more results. They do this through regular testing and networking with industry leaders.
Ask for specific details why a particular recommendation was made and the outcome of the initial evaluation of your website and competitive analysis. Steer clear of agencies that offer vague responses, as that could signify that they don’t know precisely how to handle your situation.
For example, an agency that promises to get your website on the first page within the first one or two weeks is bluffing. SEO is a long-term investment in your brand, and so it may take months to realize tangible results.
Will that SEO strategy move the needle as I compete with similar companies?
The level of competition varies from one industry to another. If you have been in business for a while, you probably know a few companies doing well on Google.
Even as a new business, you should aim to outrank some competitors and cut a niche for yourself as an authority. Therefore, it’s wise to partner with an agency with a clear plan to close the gap between your website performance and the competitors.
It may not be possible to achieve that goal within the first couple of weeks, but at the very least, you should notice a gradual change as the SEO agency implements on-page and off-page strategies. The competitive analysis should highlight the strengths and weaknesses of your website. The report should also outline the specific steps taken in each stage.
How do you gauge the success of your SEO campaigns?
There are several SEO metrics that you should monitor to gauge the campaign’s performance. They include;
Clicks: The number of clicks on your website URL recorded from the search engine results pages.
Positioning: The website’s current ranking in SERPs.
Impressions: The number of times your website pages were displayed in SERPs.
Sessions: Total number of website visits from organic searches.
Visitors: The total number of people who visited your website from organic search results
The above list is far from exhaustive, but these are the primary SEO metrics that should be monitored. The agency should list all the metrics they use to benchmark the SEO campaigns, tools used, and how they respond to the results.
Some will go the extra mile to present a report of previous campaigns they handled successfully. Don’t take their word for it; go ahead and contact the client directly to get a clear perspective of what you should expect once you start working together.
What’s your pricing model?
Quality SEO services are expensive due to the many processes and tools used to run the campaigns. You should be aware of the initial pricing model to make the necessary financial plans and avoid arguments once you start working together.
Most SEO agencies charge a monthly retainer, but some charge clients based on the results achieved or the deliverables. Check the contract document for these details. Enquire whether they can develop a custom plan if you are not comfortable with some of the details.
As mentioned earlier, SEO is a long-term project, and most of the processes will be ongoing for months and years. It’s not a one-time project, and you cannot expect it to run on auto-pilot mode. Run for the hills if the agency has a one-time fee pricing model.
Concisely, the pricing model should be transparent. There should be no hidden charges whatsoever, and if the agency increases the rate, they should communicate the same with you before the new pricing takes effect.
How will I be involved in the implementation of the SEO strategies?
By deciding to outsource the SEO tasks, you will free up your schedule and benefit from having a team of experts working round the clock to boost your website SEO.
You should also be involved in some of the processes. For instance, you should be consulted before major changes to the website or content marketing campaign.
Inquiring about your role and participation will enable the agency to set expectations regarding what they will need. It will also ensure that you are always aware of what’s happening behind the scenes.
How will you update me on the progress of the SEO campaigns?
Now that you know your role in the partnership with the SEO agency, the next thing that you need to know is the communication channels and who you will be contacted for updates. Most agencies assign a project to one or two managers to ensure that the processes are implemented and monitored smoothly.
The partnership must be based on mutual respect between you (the client) and the SEO services provider (agency). If not, you will have trouble agreeing on the basics of the project, and if the relationship is not healthy, attaining the set goals will be an uphill task.
You will end up spending thousands of dollars on SEO strategies that don’t deliver the expected results. Your project should be prioritised, and the agency should do everything in its power to ensure that you get value for every dollar that you spend on the services.
How will you communicate progress to me?
It’s prudent to agree on milestones to enable you to monitor the implementation of the different phases of the campaign. Many troubleshooting, experimentation, and front-end optimisation tasks will be done at each stage.
Therefore, you need to know how progress will be communicated to you to be sure that you should continue investing in the SEO agency. Due to the complexity of the processes, SEO experts may not give you a specific timeframe when a particular objective will be achieved.
Instead of bugging the agency with tough and unrealistic questions, when will I see results? Ask them how I will know progress is being made on my website and off-page? They will give you insights into tracking progress and provide reports to their clients.
Concisely, suppose the SEO agency is laser focussed on helping your business scale up. In that case, they will break down the goals into small bits and set performance milestones with respective key performance indicators.
They will also establish a roadmap that will let you know if the campaign or project is on course. The roadmap may include setups, analysis, strategies, and reporting.
Which SEO tools do you use?
Google Analytics is one of the widely used SEO tools. However, it’s rare to find an SEO agency that relies on only one tool. Some use multiple tools for different tasks such as analysing traffic, creating reports, and tracking keywords.
The tools are not traded secrets, so the agency should give you accurate information about the tools they use to offer the services. Once you get the list, research them to know their degree of accuracy and suitability to your brand.
Can you show me the results of your previous projects?
You need to ensure that the SEO agency has the required hands-on expertise to see through the whole project. Due to the cut-throat competition in the SEO industry, some agencies use “salesy” words to describe their services.
Words such as “innovative” can be used to lure unsuspecting clients who don’t bother to check if the solutions offered are effective in increasing organic traffic or achieving any other goal.
To ensure that the SEO agency will deliver on its promises, request them to send over the results of previous projects. Social proof such as customer testimonials will help you make the right decision. For example, you can ask the agency to provide a report of how they transformed a particular website after applying any of the recommendations.
In particular, hire an SEO agency that has in the past worked with brands in your industry. Such an agency has a background understanding of the industry that enables them to develop robust SEO strategies. If the agency has never worked with a brand like yours, they may struggle to understand the dynamics of the industry.
So, don’t settle for gaming-changing innovations and recommendations without concrete reports to back up the explanations or rather assertions.
What happens if we decide to terminate the contract?
Things can go south quickly if the agency you hire does not allow clients to terminate the contract without charging them additional fees. For instance, you may realise that the agency cannot optimise the content or do guest post outreach after one month.
You need to be sure that you won’t be victimised for stopping to collaborate with the company. This issue is awkward but worth addressing during the initial stages of your engagement to avoid getting ripped off.
The project will be ongoing for months, and you will be spending thousands of dollars on it, so it only makes sense to cover your end. Even if you intend to collaborate with the agency for many months or years, knowing that your options are covered in the contract doesn’t hurt.
Do you have privacy and confidentiality policies?
To work well with the SEO agency, you will be required to submit private information about your business, such as financial statements. This information can be used against you if disclosed to third parties without your consent.
Ensure that the agency has clearly defined privacy and confidentiality policies to cushion you from such hurdles. The best agency has a private cloud that is encrypted and used to store all their customers’ data.
Know how the agency intends to keep your information and SEO processes private before putting pen to paper. Don’t also rely on online meetings via applications such as Zoom and Skype.
It is best to schedule a face-to-face appointment with the project manager to iron out everything. Your engagements in the meeting will further help you gauge the agency’s experience in offering SEO services.
Do you offer live support to your customers?
Communication is key to the success of any SEO campaign. You should be able to get a hold of the project manager or the customer care team at any time. Confirm the communication methods they use to keep their clients in the loop and offer timely solutions to challenges.
Test the quality of the customer service by sending them an email and noting how long it takes for them to respond. These steps will help cover any loose ends and ensure that you get the most results from the SEO services offered.