The 20 Most Followed TikTok Influencers in Singapore

Want to know who the 20 most followed TikTok influencers in Singapore are? This article lists the top 20, showcasing influencers with huge followings who create content spanning fashion, comedy, food, and more.

Key Takeaways

• TikTok influencers in Singapore are rising stars, with @yk and @thejianhaotan leading with millions of followers, showcasing a diverse array of content ranging from fashion to food.
• Brands are increasingly leveraging TikTok for influencer marketing due to its high engagement rates and the ability to connect with younger audiences authentically.
• As TikTok evolves, influencers are adapting to new trends like ‘day in the life’ videos and ASMR content, enhancing their connection and engagement with followers.

Introduction to TikTok Influencers

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Originally a hub for lip-syncing clips, TikTok has transformed into a dominant cultural force. With over a billion users worldwide, it fuels viral trends and catapults ordinary individuals to stardom. Its sophisticated algorithm ensures engaging content reaches the right audience, making it a fertile ground for influencers to thrive.

The platform’s short-form videos, tailored to users’ interests, keep audiences hooked and continuously coming back for more.

Influencers on TikTok hold significant sway over trends and consumer behavior. Unlike traditional celebrities, they cultivate relatability and authenticity, forging strong connections with their followers. This organic rapport makes them powerful voices in marketing, as audiences trust their recommendations over conventional advertisements.

Whether through dance challenges, comedic skits, or lifestyle vlogs, these creators shape digital culture in real-time.

Brands have taken notice, especially those that look to take advantage of influencer marketing strategies to reach niche markets. They leverage TikTok’s creative ecosystem to engage younger demographics. The platform’s emphasis on originality and entertainment allows companies to integrate marketing seamlessly, making ads feel like organic content rather than forced promotions.

From viral product reviews to sponsored challenges, TikTok enables brands to foster engagement through interactive storytelling.

With endless possibilities for creative expression, TikTok continues redefining social media, proving that influence is no longer reserved for celebrities but is now within reach of anyone with a smartphone and an idea. As its impact grows, the platform cements itself as an indispensable tool for entertainment, commerce, and cultural shifts alike.

Top TikTok Influencers in Singapore

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Singapore’s TikTok scene is thriving, with a diverse group of influencers from all walks of life making waves across fashion, food, comedy, and more. Here are some of the top creators shaping trends and engaging audiences on the platform.

Lee Yik Keat (TIKTOK: @yk)  

• An autodidact in the realm of photography, Lee Yik Keat shifted his photo art emphasis from architectural subjects to snippets of everyday life
• Imparts inventive video guidance on how to upgrade one’s social media presence, underscoring the pivotal roles of illumination and viewpoint to make photos more prominent
• Offers essential advice for those looking to improve their photo quality
• Advocates for utilising photo editing applications as a means of perfecting pictures prior to sharing them online to friends
• Encourages cooperative endeavors within the field of photography as a method for developing and acquiring distinct viewpoints

Follower count	2 million
Likes	62.6 million
Content Niche	Photography
Signature Content Style	Advice for photo enthusiasts

JianHao Tan (TIKTOK: @thejianhaotan)  

• JianHao Tan is one of the most popular male influencers in Singapore
• An influencer, YouTuber, and content creator known for his comedic skits, lifestyle vlogs, and relatable storytelling
• Enjoying a massive follower count, he creates entertaining content that resonates with young audiences
• Collaborates with brands and has a strong presence on social media platforms

Follower count	1.3 million
Likes	31.3 million
Content Niche	Comedy, lifestyle
Signature Content Style	Storytelling, comedic skits, lifestyle vlogs

Crystabel (TIKTOK: @crystabel_)  

• Crystabel is a well-known Singaporean influencer, content creator, and lifestyle blogger
• Shares beauty, fashion, and travel content
• Highlights her personal experiences and tips
• Her engaging posts and passion for creativity and style have earned her a loyal following across social media platforms

Follower count	875.9 K
Likes	22.6 million
Content Niche	Fashion, beauty, lifestyle, travel
Signature Content Style	Personal tips for beauty, makeup tutorials, fashion, and travel

Caydences (TIKTOK: @cayydences)  

• Caydences is a TikTok influencer known for his comedic and relatable content on social media
• His humourous skits, dance covers, and candid personal reflections connect with audiences through authenticity and sharp creativity
• Shares motivational insights, particularly on academic struggles, making him relatable

Follower count	774.8 K
Likes	82.1 million
Content Niche	Music, comedy, well-being
Signature Content Style	Dance covers, comedic skits, motivational content, personal reflections

Graceglazee (TIKTOK: @graceglazee)  

• Graceglazee is a popular Singaporean lifestyle influencer, known for her fashion, travel, skincare, and beauty content
• One of the top female influencers in Singapore, she captivates her audience with aesthetically curated TikTok content, combining stylish visuals and inspiring captions
• Her passion for travel shines through her posts, especially from scenic locations like Paris, making her highly relatable

Follower count	526.8 K
Likes	28.5 million
Content Niche	Beauty, skincare, fashion, travel, well-being
Signature Content Style	Stylish visuals, motivational content, scenic locations

Silvywang (TIKTOK: @silvyheng)  

• Silvywang is a versatile influencer in Singapore known for her relatable lifestyle vlogs, comedic skits, and personal glimpses shared on TikTok, Instagram, and YouTube
• Collaborates with other influencers through Titan Digital Media
• Offers followers a peek into her day-to-day life

Follower count	258.5 K
Likes	8 million
Content Niche	Comedy, lifestyle
Signature Content Style	Lifestyle vlogs, comedic skits, a day in the life posts

Dewy Choo (TIKTOK: @dewychoo)  

• Dewy Choo is an influencer and the co-founder of AIKO COLLECTIVE
• Known for her comedic and lifestyle content on TikTok and Instagram
• Shares relatable skits, fashion insights, advice on outfits to wear, and personal moments
• Also ventured into music, modeling, and acting, winning the National Youth Film Award for Best Actress in 2021

Follower count	237.9 K
Likes	18.6 million
Content Niche	Comedy, lifestyle, fashion, music
Signature Content Style	Advice on fashion, comedic skits, a day in the life posts

Emma Lim (TIKTOK: @iemmapotato) 

• Emma Lim is a Singaporean influencer recognised for her effortless TikTok covers of trending songs by artists like Ariana Grande and Olivia Rodrigo
• Produces and posts captivating music videos filmed from bedroom
• Publishes occasional GRWM and outfit content, showcasing her talent as a singer and content creator

Follower count	218.4 K
Likes	7.1 million
Content Niche	Music, fashion
Signature Content Style	TikTok covers, GRWM, advice on fashion

Lielnicole (TIKTOK: @lielnicole)

• Nicole Liel is an influencer in Singapore with a huge follower count on TikTok and Instagram
• Known for her witty and relatable lifestyle, comedy, fashion, and beauty content
• She is also an entrepreneur, founding the inclusive fashion brand Likely Liel and the beauty studio Cuuul

Follower count	197.5 K
Likes	19.1 million
Content Niche	Comedy, beauty, fashion, lifestyle
Signature Content Style	Advice on fashion and beauty, comedic skits

Gennie @genevievesjy)

• Genevieve is an influencer and talent of the global entertainment company WILD, recognised for her stylish and relatable content
• She shares curated lifestyle posts, beauty tips, and insights into her personal interests across her TikTok and Instagram platforms
• Her love for Korean culture has helped her in engaging a wide audience

Follower count	191.4 K
Likes	11.1 million
Content Niche	Lifestyle, beauty
Signature Content Style	Advice on beauty, personal interests

Maddy Breteche Lo (TIKTOK: @maddybreteche)

• Maddy Bretechet Lo is known for her cool, playful personality and excellent sense of humour
• Her TikTok content includes comedic skits, beauty tips, book reviews, and personal rants, all delivered with deadpan precision and engaging storytelling
• Her reflections on local cultural situations make her content relatable and engaging for a diverse audience

Follower count	177 K
Likes	5.3 million
Content Niche	Comedy, beauty
Signature Content Style	Storytelling, book reviews, comedic skits, beauty tips

Shazza (TIKTOK: @shazza.wav)

• She became a TikTok sensation after her duet video with the Crash Adams single went viral
• The duet post garnered more than 21 million views
• Her cheerful demeanor and self-styled ‘wholesome rockstar’ image render her content both engaging and heartening
• Her singer-songwriter personality appeals to music fans and artistic viewers 

Follower count	135.1 K
Likes	1.3 million
Content Niche	Music, comedy
Signature Content Style	Duet videos, music video snippets, comedic skits

Sarah Lim (TIKTOK: @sarxh.lim)

• Sarah Lim is a micro influencer known for her passion for design, outfits, fashion, and skincare
• Shares daily vlogs and GRWM (Get Ready With Me) content, offering her followers fashion inspiration and skincare/makeup recommendations
• Also posts engaging and entertaining videos that feature her pet dog
• Her authentic style and relatable approach have garnered a loyal following

Follower count	128 K
Likes	8.3 million
Content Niche	Design, fashion, beauty, pet dog
Signature Content Style	GRWM, daily vlogs

Amanda Ang (TIKTOK: @hibye.lovez)

• Amanda Ang draws on real-life experiences from the public
• She creates relatable one-woman skits that often include portrayals of toxic characters such as challenging bosses or passive-aggressive friends
• Her content strikes a chord with numerous viewers who appreciate her blend of humour and insight into everyday interactions

Follower count	118.1 K
Likes	11.5 million
Content Niche	Comedy
Signature Content Style	Storytelling, comedic skits

Shanise Lozzi (TIKTOK: @yourgalsha)

• Shanise Lozzi produces humourous sketches that captivate her followers
• Her material focuses mainly on fashion and beauty, while also covering food reviews and chronicling her experiences as a Malay girl
• Because of her genuine accent and appeal to Generation Z, she has an advantage in attracting a younger audience who enjoys her sincere and comedic approach

Follower count	112.8 K
Likes	4.2 million
Content Niche	Comedy, beauty, fashion, food
Signature Content Style	Comedic skits, Halal food reviews, Minah skits

Shawn Soh (TIKTOK: @plantbro_)

• Utilising the TikTok platform, Shawn addresses important social issues like social anxiety and gender roles in the context of Singaporean society
• Her candid sharing about her own struggles with social anxiety aids in normalising conversations around mental health, creating an environment where her followers can find solidarity
• By exploring the convergence of feminine and masculine traits as seen within the framework of Singapore’s societal expectations, she prompts an honest conversation regarding gender norms
• Presents TikTok content that not only informs, but also motivates her audience to accept their authentic identities and question established societal conventions

Follower count	110.5 K
Likes	6.1 million
Content Niche	Well-being
Signature Content Style	Advocacy, motivational content

Edo Lio (TIKTOK: @mozzarellapapi)

• Edo Lio brings the flavors of Italy to your screen with his engaging restaurant reviews
• His humourous insights and educational content on Italian cuisine have garnered a loyal following
• His videos are a delightful blend of laughter and culinary art, making him a must-follow for food enthusiasts

Follower count	101.4 K
Likes	5.7 million
Content Niche	Food, comedy
Signature Content Style	Restaurant reviews, comedic skits, culinary content

Daisy Anne Mitchell (TIKTOK: @daizamazze)

• Since she began actively posting on TikTok in 2021, Daisy Anne Mitchell has emerged as a relatable source for students by sharing her life experiences as a British-born PR living in Singapore
• Her content is known for being both informative and engaging
• Her educational and entertaining approach to TikTok content has given her an edge in earning the affection of many users on the platform who are following similar student life journeys

Follower count	87.1 K
Likes	4 million
Content Niche	Comedy
Signature Content Style	Comedic skits, student life posts

Sherry Ho (TIKTOK: @sherrysicle)

• Sherry Ho initially rose to prominence while chronicling her final year project, engaging viewers with the narrative of her experience
• After graduation, she transitioned into producing a variety of fashion-oriented content that displays different styles and trends, resonating with her followers’ taste in fashion
• She continues to engage viewers by posting TikTok content about her life as a fashion student in New York City

Follower count	77.5 K
Likes	5.8 million
Content Niche	Fashion
Signature Content Style	Trends in fashion, a day in the life posts, fashion student life

Qilah Rose (TIKTOK:@qilahrose55)

• Qilah Rose captivates her audience with a blend of witty humour and expert makeup skills
• Her TikTok content balances makeup tutorials with funny takes on daily life
• She combines her cool, engaging personality with entertaining educational content to earn a loyal following on TikTok

Follower count	65.8 K
Likes	6.3 million
Content Niche	Comedy, beauty
Signature Content Style	Beauty tutorials, comedic skits

Impact of TikTok Influencers on Marketing

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TikTok has rapidly emerged as a powerhouse for influencer marketing, offering brands an unparalleled opportunity to engage with users in fresh and dynamic ways. With its explosive growth and the rise of short-form, highly engaging content, TikTok provides an ideal landscape for businesses looking to connect with younger, tech-savvy audiences who crave authenticity and entertainment.

The economic impact of influencer marketing is undeniable, with the industry projected to reach more than $21 billion by 2023. Recent research reveals that a staggering 92% of consumers trust influencer recommendations more than traditional advertisements, highlighting the credibility these digital creators wield.

As a result, over half of brands investing in influencer marketing now prioritise TikTok over other platforms. The app’s algorithm-driven content discovery and interactive nature make it particularly effective in fostering engagement, driving brand visibility, and encouraging creative collaborations.

Compared to influencers on other social platforms, TikTok creators often deliver stronger returns on investment. Their ability to craft relatable, entertaining, and authentic content resonates deeply with their audiences, fostering a sense of community and trust. This connection translates into higher engagement rates and increased consumer action.

No surprise that many brands and businesses today are looking to find TikTok influencers and turn them into valuable assets that boost brand awareness and drive sales.

Beyond simple endorsements, TikTok influencers are reshaping how marketing operates in the digital age. By leveraging trends, challenges, and storytelling techniques, they offer brands innovative ways to interact with potential customers in an organic and compelling manner. The rise of these creators is a sign of the shift from traditional advertising towards more personalised, experience-driven marketing strategies.

As TikTok continues its upward trajectory, its influence on digital marketing will only intensify. Companies that embrace the platform’s dynamic ecosystem stand to gain a significant competitive advantage, tapping into an ever-growing audience eager for engaging and authentic content.

In this evolving landscape, influencer-driven marketing on TikTok is not just a passing trend—it is a fundamental transformation in how brands connect with consumers and shape the future of online advertising.

Demographics of TikTok Users in Singapore

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Understanding TikTok’s user demographics in Singapore is crucial for brands and influencers seeking success on the platform. With a diverse audience, TikTok offers unique opportunities for targeted marketing and personalised content strategies.

The majority of users who sign up for a TikTok account in Singapore fall within the 18-24 age group, making them a prime target for influencer collaborations and brand promotions. This demographic is highly engaged with influencer-driven content, making strategic partnerships essential for maximising reach. The platform also maintains a balanced gender distribution, allowing for a broad spectrum of content that appeals to different audiences.

Cultural relevance plays a significant role in content performance. Singapore’s multicultural society influences user preferences, with content that reflects local traditions, values, and shared experiences often gaining higher engagement. Creators who integrate cultural elements into their content tend to build stronger connections with their audience.

For brands, leveraging these cultural insights can enhance marketing campaigns. By aligning with local interests and societal trends, businesses can create more impactful campaigns that resonate with TikTok users. Whether through humour, storytelling, or culturally relevant themes, content that feels authentic to the Singaporean experience is more likely to drive engagement.

Ultimately, success on TikTok in Singapore depends on understanding both demographic trends and cultural nuances. Brands must find TikTok influencers who can help them tailor their strategies accordingly to foster deeper audience engagement and stronger brand affinity.

Strategies Used by Influencers in Singapore

Image Credit: TikTok

TikTok influencers in Singapore use various influencer marketing strategies to create engaging content and expand their following. Here are some effective tactics they have used to attract more followers and strengthen their influence.

• Personal Branding: By leveraging their unique personal brand, they establish genuine connections with viewers, enhancing engagement and strengthening their online presence. 
• Hashtags for More Visibility: Hashtags play a crucial role in increasing discoverability, helping influencers reach a broader audience and attract new followers.
• International and Local Brand Collaborations: Collaborating with brands is a key strategy for many influencers. They craft content that aligns with their personal style while promoting products in a way that feels organic. In Singapore, influencers often feature local brands, from F&B establishments like bubble tea chains to fashion and beauty products that resonate with their audience.
• Creating and Participating in Trends or Challenges: Keeping up with trending challenges and viral topics is essential for maintaining relevance. Singaporean influencers frequently participate in or create trends that reflect local culture, such as Singlish-infused skits, food reviews of hawker favourites, or reaction videos to uniquely Singaporean experiences.
• Using Storytelling Techniques: Storytelling is another powerful tool. By sharing relatable anecdotes—whether about everyday life, career struggles, or student experiences—TikTok creators build emotional connections with their audience. 
• Real-Time Interactions with Followers Via Live Streaming: Live streaming further strengthens this bond, allowing streaming influencers to interact with followers in real-time through Q&A sessions, interactive games, or exclusive behind-the-scenes content.
• UGC Strategies: Encouraging user-generated content (UGC) is another effective tactic. By prompting followers to recreate a dance, share their opinions, or join a challenge, influencers foster a sense of community and authenticity. 
• Leverage Social Media Metrics and Analytics Technology: Social media metrics and analytics tools help them track performance, fine-tune strategies, and optimise engagement.

By combining these approaches, Singaporean TikTok influencers cultivate loyal audiences, drive interactions, and maintain sustained growth in the ever-evolving social media landscape.

Engagement Rates on TikTok

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TikTok boasts the highest user interaction among social media platforms, with an average engagement rate of more than 2.5%. However, this figure has declined by 35% compared to last year due to increased competition and evolving user behavior.

Among content categories, educational videos lead with an impressive 4.90% engagement rate, highlighting strong audience interest in informative content. Micro-influencers, particularly those with 5,000 to 10,000 followers, achieve significantly higher engagement—up to 76.23%—demonstrating their ability to build close-knit, active communities.

A key trend on TikTok is that as follower count rises, engagement rates decline. Influencers with over one million followers typically see an engagement rate of just 12.69%. This suggests that while larger creators have wider reach, smaller influencers often generate deeper connections with their audience.

For brands and influencers, understanding these trends is crucial for optimising content strategies. Collaborating with micro-influencers can lead to higher engagement, while educational and niche content remains a strong driver of interactions. By leveraging these insights, marketers can craft more effective campaigns and foster meaningful audience connections on TikTok.

Future Trends in TikTok Influencing

Image Credit: TikTok

As TikTok evolves, new trends are redefining influencer marketing on the platform. Here are some that aspiring influencers and influencer marketing managers should watch out for.

• TikTok Challenges Stay Strong: Dance challenges remain a favorite, continuously adapting with fresh moves and tracks. These trends provide brands with engaging ways to reach audiences through familiar yet dynamic formats. 
• Order-Packing Videos: Another growing phenomenon is the rise of order-packing videos, particularly among small businesses, fostering trust and community engagement through visually compelling storytelling.
• ASMR on TikTok: ASMR and satisfying content are gaining traction, captivating viewers with sensory-driven experiences. 
• Storytelling Tactics: Meanwhile, TikTok’s green screen feature enables creators to overlay visuals, offering brands innovative storytelling techniques. Skit-style videos are also on the rise, making complex topics more digestible through humour and relatable scenarios.
• Authenticity: ‘Day in the life’ videos have become a powerful tool for influencers and brands to promote authenticity, allowing audiences to connect on a deeper level. These personal glimpses into daily routines create stronger bonds between creators and followers, fostering engagement, trust, and inspiration.
• Niche Communities and Specific Interest Groups: Also, niche communities like #BookTok and #FoodTok have flourished, giving influencers dedicated spaces to share content that resonates with highly engaged audiences. These micro-communities provide brands with targeted opportunities to connect with specific interest groups authentically.

By staying ahead of these trends, both influencers and brands can craft content that maximises engagement, enhances visibility, and drives meaningful connections. As TikTok’s creative landscape continues to expand, those who embrace these evolving formats will thrive in an increasingly competitive digital space.

How Brands Collaborate with TikTok Influencers

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Strategic partnerships between brands and relevant influencers utilise the credibility of these individuals to expand the reach among potential customers. A commonly employed tactic is sponsored posts, whereby an influencer receives compensation to produce brand-related content with mandatory disclosure of this collaboration. This approach ensures audience trust through transparency.

In another strategy called product gifting, brands work with influencers by sending them complimentary items in hopes they will voluntarily showcase them without any formal obligation for promotion. Account takeovers give control over a brand’s social media account to an influencer for a short period, often spiking engagement due to novel content creation. Establishing ambassador programs fosters enduring connections with parties who consistently endorse and represent the respective brand.

Events held by brands provide tangible touchpoints for direct interaction with influencers and are fertile ground for organic content production. Joint product launches stir excitement by integrating the influencer’s own branding or personal style into newly created products — valuable especially during special occasions — while user-generated campaigns promote sharing of customer experiences as forms of social proof that elevate trust in the brand.

Affiliate marketing models incorporated into collaborations enable influencers to gain commissions from sales resulting from their promotional efforts – beneficially aligning motivations between both entities involved. Collaborations across diverse categories of influencers ensure tailored approaches aimed at broadening reach and deepening engagement within various consumer segments.

Leveraging such multifaceted tactics allows companies not only effective partnership opportunities with key influencers, but also produces compelling marketing initiatives aligned closely with their intended audiences’ interests and preferences.

Statistics on TikTok Usage

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TikTok’s rapid expansion shows no signs of slowing down, with the platform attracting approximately over 1.5 billion users in 2024. Its engaging, dynamic content continues to captivate audiences, reinforcing its widespread popularity across diverse demographics.

Financially, TikTok has seen remarkable success, generating an estimated $16.1 billion in revenue in 2023—a staggering 67% growth compared to the previous year. In the fourth quarter of 2024 alone, it generated about 186 million downloads worldwide.

When analysing Singapore’s TikTok user demographics, the social media platform maintains a nearly balanced gender distribution, with 51% of users identifying as male and 49% as female.

However, the platform’s most engaged demographic remains young adults aged 18-24. This age group is highly active and particularly responsive to influencer-driven content, making them a key target for brands looking to establish connections and drive engagement through TikTok.

These figures highlight TikTok’s increasing significance for businesses, marketers, and influencers aiming to leverage its vast reach and high engagement levels. As the platform continues to evolve, those who adapt their strategies to align with its dynamic trends will benefit from enhanced visibility, deeper audience connections, and stronger marketing impact in today’s competitive digital landscape.

Tips for Aspiring TikTok Influencers in Singapore

Image Credit: TikTok

Aspiring TikTok influencers must implement strategic approaches to grow their presence and engagement on the platform. Success isn’t just about luck—it requires consistent effort, creativity, and an understanding of TikTok’s unique ecosystem.

• Create a winning TikTok profile: First, a well-crafted profile sets the foundation. A clear profile picture, an engaging bio, and a cohesive theme help create a strong first impression. 
• Study TikTok algorithms: Understanding TikTok’s algorithm is also essential. Videos that capture attention within the first three seconds stand a higher chance of appearing on the For You Page (FYP). Using trending sounds and popular music can further boost visibility and reach.
• Post consistent content regularly: Content consistency is another key factor. Posting frequently—ideally daily—keeps audiences engaged and increases the likelihood of gaining traction. High-quality videos with compelling storytelling or visually appealing elements tend to perform best. 
• Engage and interact with followers: Moreover, fostering engagement by responding to comments and interacting with followers strengthens community loyalty.
• Partner with fellow TikTok influencers: Collaborating with other TikTok influencers is a powerful growth strategy. Cross-promotions expose your content to new audiences, expanding your reach organically. Calls-to-action (CTAs) also encourage user participation, whether through likes, shares, or comments.
• Offer interactive content: Creating interactive content, such as challenges or duet-worthy videos, enhances audience involvement and helps build a more engaged follower base. Encouraging user-generated content fosters authenticity and strengthens relationships with viewers.

By applying these strategies consistently, aspiring influencers can cultivate meaningful connections, increase their visibility, and establish themselves as prominent creators on TikTok’s ever-evolving platform.

Ethical Considerations in Influencer Marketing

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Ethical considerations are crucial in influencer marketing. Transparency is key—creators must clearly disclose partnerships and sponsorships to maintain trust with their followers. Honest communication ensures audiences are aware of any commercial interests behind the content they consume, preserving authenticity and credibility.

Influencers also have a duty to represent products truthfully. Misleading claims or exaggerated endorsements can erode trust and potentially harm consumers. Responsible content creation means prioritising honesty over profit, ensuring recommendations are based on genuine experiences.

Audience well-being should always come first. Given the impact of social media on mental health, particularly among younger users, influencers must be mindful of the messages they promote. Avoiding content that exploits insecurities or vulnerable demographics is essential for ethical engagement.

Influencers should also align with brands that reflect their personal values. Partnering with companies that contradict their beliefs can diminish credibility and alienate loyal followers. Staying true to one’s principles helps maintain a dedicated audience built on trust and integrity.

By upholding ethical standards, influencers not only strengthen their personal brand but also contribute to a healthier and more transparent digital landscape. Ethical marketing fosters long-term relationships and ensures sustainable success in the industry.

Need Assistance for Your TikTok Influencer Strategy?

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TikTok has reshaped influencer marketing in Singapore, featuring creators like Silvy Wang and Amanda Ang. These influencers engage millions, offering brands fresh ways to connect with young audiences. Success on TikTok requires trend awareness and ethical practices.

With its growing impact, the platform presents vast opportunities for authentic engagement and brand success in the digital age. Call us today to help you develop a strong TikTok influencer strategy.

Frequently Asked Questions

How many people in Singapore use TikTok?

As of 2023, TikTok has around 3.2 million users in Singapore, making it one of the country’s most popular social media platforms. The app is widely used by young adults and Gen Z, but its audience spans various age groups. With its growing influence, TikTok continues to shape digital trends in Singapore.

How do TikTok influencers impact marketing strategies?

TikTok influencers play a key role in shaping marketing strategies by creating authentic, engaging content that resonates with their followers. Their ability to drive trends and influence consumer behaviour makes them valuable for brands looking to reach younger audiences in Singapore. By leveraging influencer collaborations, businesses can boost brand awareness, credibility, and sales in a highly interactive way.

What demographics are most active on TikTok in Singapore?

In Singapore, TikTok is most popular among Gen Z and young millennials, with users aged 18 to 34 making up a significant portion of the audience. However, the platform is also gaining traction among older demographics as more people turn to short-form videos for entertainment and information. Its diverse user base allows brands to engage with different age groups through creative and relatable content.

How can I get more followers on TikTok?

To grow your followers on TikTok, post consistently and create engaging, relatable content that resonates with your target audience. Use trending sounds, hashtags, and challenges to increase visibility, and interact with your viewers through comments and duets. Collaborating with other creators can also help expand your reach and attract new followers.

What strategies do successful TikTok influencers use?

Successful TikTok influencers in Singapore focus on authenticity, consistency, and engagement to build a loyal following. They stay ahead of trends, create relatable or entertaining content, and interact actively with their audience through comments and challenges. Many also collaborate with brands and other creators to expand their reach and credibility.