If you are own your own business in Singapore, you may be looking for local SEO to promote your products and services. Because the types of business owned in Singapore can vary from one company to another, you may need a digital marketing campaign that you can customize to fit your specific operation. Thankfully, the Internet is currently being used as a very effective tool for promoting virtually any type of business today across the oceans worldwide and in your local area too. Therefore, for those who are interested in making sure you have a successful campaign that is localised to your area, here’s some information that can assist you with your efforts.
Seeking for the Top Ranking on Google
First of all, Google is one of the major search engine players that can be accessed across the globe. People all over Singapore and abroad can access this search engine anytime of the day or night to find the products and services that they need and want. In fact, with Google, shopping around is made easy since there is a vast amount of businesses online that feature the products that they offer. So, if you want to utilise this marketing vehicle effectively for your campaigns too, you will need to know how to get started.
That being said, there are several different areas that you should place your focus on, which includes the following.
- Google Maps
- Google Places
- My Business Page
All of which play a significant part of being ranked in the top positions on Google. Therefore, there is quite a bit of information online today that tells each site owner what they should do to set up their local listing and other things that they will need to be successful. Based on the site and the information being provided, you will learn many different things that can improve your chances of reaching the local target audience in your area so that you can improve your sales potential. If you are in any doubt you should always seek out competent Singapore SEO professionals for their advice.
More than one Way to Rank and Improve Rankings
Focus on Deploying an Effective SEO Campaign
When business’s site is set up for the first time, you will need to learn as much as you can about search engine optimisation, specifically as it relates to getting to the top of Google. From posting articles with the best performing keywords and keyword phrases to ensuring engaging content is posted on your page regularly, optimising the site with the guidelines and rules from Google is not a luxury, but a necessity. So, it is best for you to know what the search engine’s programming is looking for to boost your ratings to the top in order to get the visibility that is needed.
Make sure the site is Designed for Local Campaigns
Google has also spent quite a bit of time in educating their site owners, marketing teams and website developers in how to capture business in their local areas like Singapore. With a local campaign, the owner of the site must also make sure that the site is signed up in all of the appropriate places. To check how your business for it’s performance in this area, one of the best ways to find out is to search by accessing Google a regular customer. Meaning instead of typing in your business name into Google to find your own business name, you should search by entering the products and services that you offer to see how your company ranks. If the business is doing well with their local campaign, you will find your business on the first pages. Otherwise, you may have to scroll down several pages before you see your company’s name and what is offered. Either way, you can improve your rankings by falling the latest guidelines that have been published about Pigeon, which is Google’s latest algorithm’s search criteria.
What are the Benefits of Optimising Your Google Places Page
The information provided to local business owners can be overwhelming, and it may be difficult to understand why certain parts of these marketing strategies should be done and why. Thankfully, there’s are sites that focuses on the benefits of optimising your Google Places Page and they will provide you with some of the top benefits. That said, here’s a few of the top benefit that you should be aware of.
- Visitors can see your location, contact information, hours of business and other associated details quickly without having to surf around via google may business.
- New prospective clients and customers will learn what others are saying about you via reviews etc.
- Directions are easily accessible
- Provides an opportunity to see what your business looks like physically without having to drive to that destination.
What you Need to Do to Get Started with Google Places
If your business is not listed, the listing needs to be created. This can be done by visiting Google.com.sg to ask it ‘how to set-up for a Google Account’ so that it will give you the step by step instructions.
- Encourage customers to give you a review so others can read it.
- Make sure your business is listed in directories
- Optimise Your Page
Once My Business Page is Set-up… What Next?
One of the first things to remember after entering this information is, adding the listing is not the end of your responsibility, specifically since there are more things that need to be done to move your business from the bottom of the ranking to the top. One of the most important is, Google also has a number of different tools and services to assist you with these objectives too. Some of the most important consist of tools that helps you to analyze your page real-time to improve its rankings.
Marketing a business locally in Singapore can be challenging, but also a very rewarding experience. Particularly, when the business owners learn what to do to utilize the Internet as an effective local marketing tool. Therefore, signing the business up for its own listing on Google, learning how to optimise its page for the top spots and a host of other things can be very beneficial to getting the visibility needed to run and operate a successful business operation in your local area.