It can be frustrating to watch all those cheerful brands buzzing about their latest achievements, while you’re on the sidelines hoping for your moment in the spotlight.
The good news? You don’t have to sit and wait for the Instagram and Facebook algorithm to throw you a bone. You’ve got everything at your fingertips to grab more attention for your content.
So, kick back, throw on your comfiest sweatpants, and dive into these 18 engaging post ideas for Instagram and Facebook. It’s time to step up and turn your marketing dreams into a reality.
What’s An Engagement Post for Instagram and Facebook?
While all your Instagram and Facebook posts should captivate and charm your audience, engagement posts take it up a notch.
These are the fun and interactive gems designed specifically to spark conversations and keep your followers on their toes.
Think polls that let your audience weigh in on hot topics, playful games that invite participation, and thought-provoking questions that fuel discussions.
Ready to dive in? Let’s explore some exciting ideas and examples to get those creative juices flowing:
18 Engagement Post Ideas for Instagram and Facebook (with Examples)
#1. Ignite Some Fun on Instagram and Facebook with the Ultimate Guessing Games
This lively approach not only builds excitement around your upcoming launches but also fosters a warm connection with your community.
Picture this: Lenovo posts a vibrant image and invites their followers on a playful mission to spot all seven mini-laptops cleverly tucked away in the picture.
It’s a great way to keep your brand front and center while engaging with your audience in a lighthearted manner.
To amp up the interaction, consider offering fantastic prizes or exclusive discounts to the winners—who doesn’t love a little incentive? Now, if you’re looking for more creative guessing game ideas, here are some gems:
What does this word mean? Can you guess the word that matches this definition?
Which of these products is yours, and can you spot the pricier alternative?
How many items can you count in this image?
Take a shot at guessing the price.
These engaging ideas are sure to spark joy and keep your audience eagerly participating.
#2. Ask an Open Question to Create an Inviting Space for your Followers to Reveal a Bit More About Themselves
Question posts are a fantastic way to engage with your audience. They can be yes/no inquiries, open-ended prompts, multiple-choice queries, or even thought-provoking rhetorical questions.
While polls are quick and convenient, taking the time to ask an open question can create an inviting space for your followers to reveal a bit more about themselves. Plus, it can spark vibrant discussions right in the comments!
Here are some fun question post ideas for Facebook that will get everyone talking:
- Share a perspective or opinion and follow up with, “Do you agree? What’s your take?”
- Reveal a favorite of yours, then invite others by asking, “What’s yours?”
- What’s the best piece of advice someone has ever given you about [relevant topic]? We all love a good nugget of wisdom.
- If you had to choose ONE [item or option], what would it be? Choices, choices!
- Need recommendations? Ask your followers for their must-haves or top picks—they’ll love sharing!
These engaging questions are sure to create lively interactions and may even inspire new connections among your followers.
#3. Caption This Photo
Connecting with your audience on an emotional level can work wonders for brand loyalty. One delightful way to inspire those good vibes? Try “Caption this photo!” posts. They invite your followers to unleash their creative side by crafting funny, clever, or downright surprising captions tied to your brand or team.
Good morning, campers. Ready for a Saturday challenge? We want your BEST CAPTIONS, please.
Here are a few fun ideas to get those creative juices flowing:
- Share some hilarious office snapshots
- Showcase your employees’ adorable pets
- Feature candid moments of customers enjoying your services
- Highlight pictures that capture the challenges your product or service is designed to solve
So, grab your thinking caps and let the captioning begin! We can’t wait to see your imaginative takes.
Grab that calendar and get ready to jot down all the upcoming holidays! This is your chance to light up your social media with some fun posts.
With so many holidays on the horizon, from delightful national days like #NationalDonutDay to festive giants like Christmas, the opportunities for engaging content are practically limitless.
But hey, why settle for just the well-known events? Get your creative juices flowing! For instance, did you know that October 21st is Count Your Buttons Day? What a quirky little holiday to feature your brand’s individuality.
And here’s a friendly reminder: you don’t have to celebrate every single holiday. Choose the ones that resonate with your brand and audience. If you run a pet store, #NationalPetDay is a no-brainer.
Remember, this strategy should span all your social media channels. Connecting with your customers is not just about showcasing products; it’s also a wonderful way to bring smiles to those loyal fans who support your brand.
And don’t forget about the lesser-known holidays—they can be goldmines for content too. Think social media holidays like National Sticker Day or Random Acts of Kindness Day.
With a little exploration, you might just discover a niche holiday that aligns perfectly with your brand values. If that happens, don’t hesitate to spread the word on Facebook; trust me, your audience will appreciate it.
#5. Shine a Spotlight on these Exciting Milestones
Got big news? Maybe your company is hitting a milestone, like a founding anniversary, or perhaps your product is proudly turning a year older. Did your business snag an award?
Whatever the achievement, your followers are eager to hear about it. If you’re running low on ideas for Facebook posts, why not shine a spotlight on these exciting milestones?
Celebrating milestones is a fantastic opportunity to keep the momentum going. Instead of a one-time shout-out, consider crafting a full campaign around your milestone.
You could share fun facts, throwback photos, run contests, or even answer frequently asked questions. The possibilities are endless and trust us, your content calendar will be bursting with engaging posts in no time.
#6. Sharing Tips Now and Then is such a Fantastic Idea
Not everyone in your Facebook community is a product whiz, and that’s perfectly okay. That’s why sharing tips now and then can be a fantastic idea.
Think about it: you could offer a variety of tips that help your customers get the most out of their visits to your store. Maybe you can sprinkle in advice on how they can score some great savings, or share creative ways they can use your products to enhance their daily lives.
But wait, there’s more. You’re not limited to just product-related tips; feel free to dive into broader industry insights.
For instance, if you’re a lawnmower brand, why not drop some wisdom on general lawn care? It’s a great way to engage your audience without always focusing solely on what you sell.
And if you find a topic that just can’t fit into a Facebook post? No worries! Consider writing a full blog post and linking to it—your readers will appreciate the extra depth.
#7. Run a Contest to Motivate your Followers to take Action
Launching a contest is a fantastic way to motivate your followers to take action. Want to encourage people to share your posts, use a catchy hashtag, or even buy your products? A Facebook contest could be just what you need to spark some excitement and reward your loyal community.
Now, let’s face it: one hurdle you might encounter is the cost of prizes, which can be a bit daunting for startups. But here’s a nifty solution—team up with other brands. By co-hosting a contest, they can take care of the prizes while you manage the fun parts.
Contests are not just effective; they’re a blast. When crafted well, they draw in participants like bees to honey. If keeping the mechanics simple, you’ll find eager contestants ready to join in on the excitement.
You have plenty of options on how to run the show: stick to Facebook for a standalone contest, or go big by exploring multiple platforms. If you’re venturing into cross-platform territory, I highly recommend using a contest app like SweepWidget.
It helps create a seamless experience where participants can easily engage—such as subscribing to your YouTube channel or following your Twitter account.
Just set everything up, embed it on your website, and share that link like crazy. So, get ready to make some waves and watch your engagement soar.
#8. Create Videos to Demonstrate How Your Products Work
Product demonstration videos are a hit on platforms like YouTube! But guess what? They can shine just as brightly on Facebook.
You might even say they have a leg up on social media, where your most engaged followers are already hanging out, eager to see what you have to offer.
The great news is that you don’t have to break the bank for high production value; a well-thought-out video can be made using just your smartphone. Grab a friend to help film you showcasing your product, or set up a tripod and become the star of your own show.
When it comes to sharing, you can either go live with your videos right away or take some time to polish them up a bit before hitting that publish button. It’s all about making a connection and showing off what you love in a fun, relatable way.
#9. Post Memes to Spark Laughter, Ignite Conversations, and Add a Pinch of Fun to Your Post
Memes are like the delightful glue that holds online communities together. They spark laughter, ignite conversations, and add a pinch of fun to our daily scrolling.
But hold on—before you start sharing, it’s essential to grasp the meaning behind each meme and the nuances of how to use them effectively.
Misstep here, and you might just find yourself in a bit of a pickle! Fear not, though: once you get the hang of it, memes can be your best pals on Facebook, livening up your posts and keeping your friends entertained.
With countless memes floating around the internet, you’re sure to stumble upon the perfect one to express your thoughts, add a dash of humor, or simply brighten someone’s day! So dive in, explore, and let the creativity flow.
#10. Introduce New Team members to Your Followers
Social media is a fantastic platform for businesses to introduce new team members to their followers. Many companies are already embracing this fun way to showcase their growing family, and it works wonders.
For small- to medium-sized businesses, especially those with a storefront, sharing these introductions not only keeps loyal customers in the loop about who’s who, but it also strengthens the connection between your team and your community.
And here’s a little bonus tip: Social media isn’t just for warm welcomes. It’s also an excellent place to post job openings. Interested candidates can easily reach out via a link or email you provide.
While you can also share job opportunities on Instagram or YouTube, Facebook and LinkedIn tend to be the go-to spots for this type of content. So, go ahead, get creative, and let your audience meet the faces behind your brand.
When your Facebook post ideas start to dwindle, don’t fret—there’s a delightful way to keep your social media buzzing. Injecting some throwback content into your calendar can be a fun and effective strategy.
These nostalgia-driven posts are particularly fantastic for businesses that have a wealth of timeless (or evergreen) content. For those new to the term, evergreen content means that some posts can remain engaging and relevant, no matter when they are shared.
So, if you come across older posts that you believe your audience would still find entertaining or useful today, go ahead and give them a fresh spotlight.
Just remember to mix it up! While throwbacks can be a great addition, if your feed becomes a shrine to the past, your followers might start raising their eyebrows.
Keep the balance and let your audience enjoy a variety of content that keeps them coming back for more.
#12. Tell a Joke to Connect with Your Audience
Let’s be real: brands trying to be funny on social media can be a mixed bag. Some just nail it while others miss the mark completely.
The secret sauce? A savvy social media team that gets the heart of the brand and is in tune with the ever-evolving landscape of internet culture.
It’s not just about getting the laughs; it’s about striking that perfect balance! If you’re venturing into the world of brand humor, it’s crucial to tread carefully.
You want to steer clear of jokes that could ruffle feathers or spark a heated debate in the comments. Instead, aim for the kind of content that brings smiles and a sense of community. Keep it light, spread the good vibes, and let laughter be the bridge that connects you to your audience.
Is your business always on the go? If so, it’s super important to keep your customers updated about where to find you. Whether you’re running a food truck, hosting a pop-up shop, or managing a store that hops from location to location, sharing your whereabouts is key.
And hey, if you’re planning to change addresses—whether it’s temporary or a big permanent move—make sure to shout it out on Facebook and every other social media platform you utilize.
Your customers will appreciate the heads-up. While you’re at it, don’t forget to include your operating hours. Toss in a handy map, and you’ll make it a breeze for your customers to track you down—happy customers, happy business.
#14. Count Down to a Release Date
Counting down to a release date is a super fun way to build excitement among your followers, especially for those highly anticipated products or events that everyone’s been waiting for.
Online marketers love countdowns because they offer a clever way to create multiple posts with the same structure—just change the number and voilà! You’ve got fresh content.
Imagine kicking off your countdown a full week before launch; that’s seven engaging posts you can roll out leading up to the big day!
However, keep in mind that while countdowns can generate a buzz, moderation is key. Posting one too many might start to irk your followers, so be sure to sprinkle in different types of content to keep things lively.
And remember, only hype up those countdowns for the big releases—those moments you know will truly excite your audience. Otherwise, it can feel a bit like counting down to a very dull party.
Creating uplifting social media posts is easier than you might think. Sometimes, all it takes is a simple phrase to spark joy and inspiration.
When you tie a motivating message to your brand, it helps your followers feel that wonderful connection, making them see your company through a positive lens.
Want to amplify your message? Throw in some inspiring quotes that highlight the fabulous benefits your product can provide to potential customers—it’s a win-win!
And let’s not forget the power of visuals! Sharing eye-catching photos and engaging videos can bring your ideas to life and help your audience see what you mean. Remember, it’s perfectly fine to share positivity that doesn’t directly relate to your product.
Many smaller businesses thrive on spreading good vibes and uplifting thoughts. The best part? You have the freedom to unleash your creativity and make your posts as unique and fun as you are.
#16. Trending Topics
A fantastic way to boost your reach and engagement is by tapping into the trending topics everyone’s buzzing about.
When you share content that’s already on people’s minds, you not only heighten your chances of being seen in their feeds but also encourage more comments and shares. Take, for example, a clever post from Dr. Seuss’s Facebook Page.
They crafted a message around the important theme of staying home and social distancing, spelling out “STAY HOME” using charming little tokens from their beloved books. It’s a wonderful blend of staying true to the brand while addressing a relevant topic.
#17. Branded Graphics
Another fantastic idea for your posts—truly a winner across all online platforms—is designing branded graphics that showcase your company’s logo, fonts, and colours.
The beauty of these graphics is their incredible versatility. You can use them to share everything from inspiring quotes and fun memes to motivational sayings and helpful tips, all while maintaining your brand’s identity.
What’s even better? Your graphics can reflect a variety of styles. By incorporating different shades of your brand colors, you can give each graphic a unique flair.
Think about adding shapes, icons, or illustrations to bring your text to life. For instance, check out a simple branded graphic from Slack—it’s something any marketer can whip up using a DIY design tool.
Now is the perfect time to start creating your own branded graphics for social media. Just remember to adjust your designs to fit each platform’s optimal image sizes; it can make a big difference in how your content is received.
#18. Tell Stories
Connecting with your audience on a personal level can make all the difference. Sharing stories is a fantastic way to engage with your Facebook followers and form deeper connections. The nature of your story can vary, especially depending on the size of your business.
For instance, a solopreneur often has the advantage of weaving their brand into their narrative, making it even more relatable. However, don’t worry if you’re part of a larger team; there are still many ways to infuse storytelling into your brand’s voice.
You might recount how your business started or share the challenges you face as a business owner. Plus, let your social media manager have a little fun too. They can share snippets about their own experiences in their role—just enough to keep it real without overstepping boundaries. Embrace the power of storytelling and watch your connections grow.
