Facebook Marketing Singapore: The Complete Guide

Facebook Marketing Singapore: The Complete Guide

Facebook is one of the most popular social networks in Singapore and worldwide. Since most of its users visit the site daily, it provides brands and businesses that engage in Facebook marketing with an opportunity to reach out to a broad audience easily.

What is Facebook Marketing?

Facebook marketing refers to the strategies employed to promote a business and its products or services on the social platform. Marketers usually create pages which they use to send promotional messages to their audience.

The graph below shows the projected number of Facebook users from 2017 to 2023.

facebook-users-in-singapore-9520914

Source: Statista

Step by Step Guide on How to Set Up a Facebook Marketing Campaign in Singapore

The most challenging aspect of Facebook marketing in Singapore is starting a campaign. As a result, many marketers end up making avoidable mistakes or giving up altogether on this strategy.

If you are planning to venture into Facebook marketing, here is a detailed guide on how to get started.

facebook marketing ad animated blue

  1.   Set Your Objectives

Before anything, you need to define what you intend to achieve by running a Facebook marketing campaign. The goals you set will serve as the reference when measuring the impact of your social media marketing strategy. That said, you need to conduct adequate research to asses whether Facebook is the right platform to enable you to achieve your goals.

According to multiple studies, the three most popular objectives set by Facebook marketers are improving brand awareness, increasing community engagement and boosting sales and lead generation. If you are struggling to come up with goals, these three are an excellent starting point. However, you should make sure that the targets you set do not contradict your other marketing goals.

  1.   Know Your Facebook Audience

Understanding the preferences of your target audience is crucial for formulating an effective Facebook marketing strategy. Some of the things you need to know include where your audience lives, their, age, gender, and level of income, and so on. With such information, you can refine your campaign in a way that it appeals to your intended audience and increase the chances of achieving your objectives.

You can learn more about your followers by using either Facebook Page Insights or a third-party analytics tool.

  1.   Engage with Your Audience

The primary objective of social networks is to enable people to converse, discuss and share information. As a marketer, you need to prioritise conversations and engagement with your Facebook audience.

The best way of engaging your audience is by interacting with them. For example, if your followers are commenting on your post, you should join the conversation to keep it going. Similarly, you should be first to reply to any questions posed on your Facebook page. Sitting back and waiting for followers to initiate the interactions creates a negative perception about your brand and can encourage your audience to unfollow your page.

Another way of increasing engagement is by posting at the right time. The optimal posting time mostly depends on the lifestyle of your target audience. For instance, if you are targeting the working population, you need to post after they leave their workplace. If your audience consists of industry leaders, you should post during office hours to ensure that your content gets maximum visibility.

  1.   Schedule Your Facebook Content

Content curation and creation are crucial elements of your Facebook marketing in Singapore. This is because Facebook allows marketers to publish a wide variety of posts, including statuses, stories, and live videos, and so on.

Before you post on Facebook, you need to consider two things – the type of content that your audience likes and how that content format fits into your Facebook marketing strategy. Once you know this, the next step is scheduling your content. As mentioned above, the activity of your followers should influence the timing of your posts. Planning is particularly useful in ensuring that you do not waste time.

  1.   Define Your Facebook Ads Strategy

Although you can increase the number of your Facebook followers using organic methods, the process takes time. This explains why most marketers usually resort to investing in Facebook Ads in a bid to gain followers faster and increase brand exposure.

Advertising on Facebook is a proven way of getting more followers and engagement on your page, but you still have to build your brand image to make the adverts appealing to your audience. You should focus on cost-effectiveness and relevance when launching a Facebook Ads campaign. The two factors correlate since irrelevant ads make the campaign expensive.

Your Facebook Ads must be relevant. An irrelevant advert cannot help you to achieve your goals, meaning that your budget goes to waste. On the contrary, targeted and relevant ads make your marketing efforts cost-effective because they allow you to attain your objectives.

It is advisable to start with building a custom audience in preparation for the launch of your Facebook Ads campaign. This ensures that you do not waste money on ineffective ads when the campaign eventually starts.

  1.   Monitor and Analyse Your Results

The final and perhaps most critical step of your Facebook marketing in Singapore is tracking and analysing the results of your efforts. At this stage, the objective is to check whether the strategies you employed had any impact on your business, whether you achieved your goals. More importantly, the ROI generated from your marketing campaign.

Some of the metrics you can track include the number of followers on your page, impressions per post, level of engagement, and the amount of website traffic generated from Facebook. By keeping track of these statistics, you know the productive tactics, as well as the ones that need improvement.

Here is an infographic on the best Facebook marketing strategies in Singapore.

Facebook marketing Singapore

Source: socialmediaonlineclasses.com

Types of Facebook Ads and Each Suitable Scenario

There are several types of Facebook Ads depending on the objectives of your marketing campaign. Below is an overview of the various options available and the best use case for each of them.

  • Facebook Ads for Generating Leads and Website Traffic

A substantial number of businesses that engage in Facebook marketing in Singapore aim to drive traffic to their website or a landing page where they can sign up for a service or purchase a product. The following are the best Facebook ads for this purpose.

·    Link Click Ads – this ad type is useful in promoting blog posts and driving users to your landing page. The copy for link click ads should not exceed 90 characters.

·    Video Ads – this is a form of link click ads that allows you to upload video files smaller than 4GB in size. You should use short clips to encourage more viewership.

·    Boosted Page Posts – these are similar to regular posts, with the difference being that you can define the target audience and promote your content on the Facebook advertising network. Boosted posts have a ‘Sponsored’ tag at the top.

  • Facebook Ads for Increasing Sales

If you are running an e-commerce store, you will want your social media marketing campaign to generate more leads and increase your sales. Here are the best Facebook ads for boosting your online business.

  1.      Notion Age

Notion Age is one of the most experienced Facebook marketing agencies in Singapore. Its longevity is proof of the quality of services it offers.

Year of Foundation

 The company was founded in 2001.

Services

    • Social media marketing
    • Email marketing
    • SEO and SEM
    • Web app development

Physical Address

331B Beach Road, Singapore 199562

Phone Number

+65 6438 8303

Email Address

enquiry@notionage.com


Conclusion

Given the popularity of the social media platform, it is not a coincidence that most companies are now adopting Facebook marketing in Singapore. If implemented correctly, this strategy allows brands to reach out to a broad audience within a short period. Even better, you can make use of the powerful targeting features to make your campaigns more relevant and cost-effective.

Call us today on +65 6798 9852 for custom social media marketing services which includes Facebook advertising in Singapore.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.

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