Backlinks are the lifeblood of a successful SEO strategy. They act as votes of confidence from other websites that signal your content’s value and relevance. In the competitive world of digital marketing, building a robust backlink profile can dramatically enhance your site’s visibility, authority, and rankings in search engine results.
But earning high-quality backlinks isn’t just about quantity—it’s about implementing innovative, strategic approaches that attract links naturally.
In this article, we’ll explore actionable tips for gaining backlinks. These links can help you establish stronger connections across the web and drive organic traffic to your site.
Key Takeaways:
- Backlinks are hyperlinks from other websites to yours, acting as endorsements that improve your site’s authority and SEO ranking.
- Natural (organic), Manual (outreach or guest posts), and Self-Created (comments, forums). Avoid overuse of self-created backlinks to prevent penalties.
- They improve website authority, drive referral traffic, and aid in faster content indexing by search engines.
- Focus on quality over quantity, earn links from reputable sites, and avoid purchasing links.
- Reuse content campaigns, keep outreach efforts ongoing, study successful industry campaigns, identify and overcome blockers, use keyword research, target high-authority websites, and aim for exclusive features in top publications.
Understanding Backlinks
Image Credit: Moz
Backlinks, or inbound or incoming links, are hyperlinks from one website to another. They serve as a digital endorsement, signalling to search engines that your content is credible and valuable. Backlinks are key in search engine optimisation (SEO) as they influence a website’s authority and ranking.
Generating backlinks for your website is a part of search marketing. Google does not only use content to rank websites but also the other websites that link to the site. Link building involves coming up with execution and ideas that are appealing enough to attract links.
You may have written the best content for your website, but your content will fail spectacularly if the target audience does not agree. This makes link-building one of the most challenging aspects of a marketing strategy. The best way to tackle it is to understand what backlinks are.
Types of Backlinks
- Natural Backlinks: These occur organically when other websites link to your content because it is valuable or relevant.
- Example: A blog post referencing your article as a resource.
- Manual Backlinks: Created through deliberate efforts, such as contacting website owners or guest posting.
- Example: Writing an article for another website with a link to your content.
- Self-Created Backlinks: Links you place yourself in forums, comments, or directories.
- Example: Adding your website link in a blog comment.
Note: Overuse of these can result in penalties from search engines.
Significance of Backlinks
- Authority and Credibility: Search engines view websites with high-quality backlinks as trustworthy and authoritative, improving their rankings.
- Referral Traffic: Backlinks direct users from other websites to yours, increasing traffic and potential conversions.
- Faster Indexing: Backlinks help search engine bots discover and index your website content more quickly.
Best Practices for Backlinks
| Do’s | Don’t’s |
| Focus on quality over quantity. | Use spammy or irrelevant links. |
| Earn links from reputable sites. | Overuse self-created backlinks. |
| Ensure links are contextually relevant. | Purchase links (against search engine guidelines). |
Understanding and strategically managing backlinks can enhance your website’s visibility, authority, and search engine performance.
Tips to Get Backlinks: Strategies for Acquiring Backlinks
Image Credit: SocialMediaToday
Now that you know how important backlinks are, let’s talk about the strategies you can use to acquire backlinks for your website:
1. Create Reusable Content Campaigns
The traditional campaign method involves running a campaign exclusively over a specific period, earning as much as possible, and starting a new campaign. This method is helpful. However, resources and budget are insufficient, as you frequently have to design and develop new campaigns.
Think about reusable content campaigns that you can use repeatedly. It may not be as easy, but it is as possible. A data piece created for Vouchercloud is a good example.
The World Health Organization published a data piece in 2016 and another new data set in 2017. We incorporated the new data into the old data and then used minimal effort to update the design. We then reposted the content. We could contact the contacts with the new data and secure more coverage. We even had improved opportunities to approach new websites and secure backlinks with the latest data.
2. Make Backlinking Outreaching Efforts Without Stopping
As stated in the previous point about reusing content campaigns to obtain more from them, don’t stop reaching a marketing campaign if it can still deliver more. The traditional campaign strategy is based on ideas, design, prospecting, and outreach. You then get a new content idea and start the process of a new campaign all over again.
You can improve this structure by having a different mindset that a campaign never ends. Always look for ways to generate more links from the existing content campaigns. One of the best examples is a campaign launch that generated few links. While researching, we discovered that it was Roald Dahl’s one hundred and two birthday.
We had the writer’s statistics, which the media would be interested in. We helped a national press journalist add some of these statistics about Roald Dahl, which added more value to the article. In return, that article included a link for our clients. The main idea is to rely on evergreen ideas, whose value remains throughout the years, rather than a one-shot idea.
One of the best ways to accomplish this is to use annual events or national days to drive content-based campaigns. Having websites with these annual events will help give inspiration to clients on the events related to them. The ultimate objective is to create valuable content that will remain on your audience’s website, increasing your chances of consistently gaining backlinks. Study What Works Best Across the Industries.
Most business clients seek partners with vast knowledge of working with different clients to benefit from that experience. This is why you need to check out the campaigns of other businesses in your industry. Learn what works well in different companies and which will work well for you. When done smartly, case studies are one technique that guarantees high-quality backlinks.
It will promote your SEO and drive more traffic to your business website. To get backlinks, you can use research published by your company on your site. You should contact your clients or partners and ask whether they can work on a case study they will post on their website. Many businesses want to share products that help promote their business to their audience. This means they will share your product, which does much more to their business goals.
You should display your expertise in the industry through your content. You will get more quality website backlinks in return. Supporting your content with actual data goes a long way in convincing your target that you are the real deal. Even though data collection is challenging, the kind of content it creates increases your chances of generating more backlinks.
We have been practising these over the years. We established the level of success of content campaigns for the clients against the work needed to create them. We reviewed the various exercises they used to create this content, resulting in four patterns: prosperous, complex, not complex, and unsuccessful.
We used the data result in our content marketing strategy to carry out campaigns that have higher chances of succeeding while they are not very complex. We also started keeping data records regarding the camp we have begun and the links generated by our content. We now use this to help identify trend data in your business intrends.
If you are yet to start doing this, you can begin by recording data on all your content campaigns. Some examples of the data you should record include the campaign launching date, the client’s industry, the number of backlinks, whether the data was used or not, and the type of execution of your choice.
Although the list may differ for different people, it is essential to begin recording it and gaining knowledge from it as time passes.
4. Identify Link Building Blockers
Other people’s actions may affect your strategies for building more links and driving them to your website. Blockers refer to situations or issues that may prevent you from getting more backlinks to your site. Each project poses things that block the effective execution of the job.
You must identify these blockers as early as possible to prevent your marketing campaigns from being sabotaged. Link building contains several common blockers you should inquire about when starting a campaign. Although slightly different, all link-building strategies involve ideation, design, construction, and outreach. Since different types of people are involved in each step, it is essential to identify potential blockers at each stage.
A major common blocker is when your audience’s internal team or another agency runs on their website. This can be problematic because you must synchronise the activity without oversaturating contacts. The best way to overcome these is to share your outreach plans with your marketing team and decide who owns which publications or contacts.
This will allow you to develop a clear guideline and decrease the risk of anything going wrong. You can also overcome this blocker by sharing your content campaign plan before implementation. You will then immediately add other extra campaigns to highlight when blockers come your way. With this, you will have fewer chances of hitting blockers because you already have conquered them.
5. Use of Keyword Research to Get More Links
Keyword research is one of the passive methods of getting more backlinks. However, the technique has more benefits and requires minimal time. You want to ensure that your content idea is related to keywords with volume. You can incorporate keywords into the content if they are related.
This will increase the traffic to your website on the Google search engine. The primary goal is usually to obtain more secure website backlinks, but increased traffic is an added benefit. Link building comes in when you are with valuable content that can be ranked higher on the search engine results page.
This allows you to reach a broader audience of people trying to find information related to your content. Some online users who search for information include bloggers, writers, and journalists who can provide backlinks. Your keyword may have little search volume, but people who specifically do work related to that keyword will eventually link to the content. Keyword research will get you more backlinks than you have asked for.
Excellently researched content gives you a higher chance of gaining backlinks. This is because regular content has less value than exclusively researched content with perfect keywords. A well-researched keyword content gives it high credibility and attracts many backlinks. Most websites can never ignore excellently designed content. They will want to be linked with it.
6. Outreach to High Domain Linking Websites
Getting backlinks from high-ranking websites with overwhelming authority is one of the core goals of online content marketing. Securing a backlink from these authoritative internet domains promotes your exposure to their vast client base. However, this strategy has some shortcomings.
The high credibility and visibility of these top domains may result in them being credited as the original creators of the content, even though, in the real sense, the source is your client. The impact of this is that links will point to third-party websites rather than your own. One of our clients recently did a great article coverage and had a good link to our client. However, the content was covered by the Entrepreneur website again.
The sad thing is that people credit the Entrepreneur with the link while it was initially from the client. Despite such incidences, high-quality content provides relevant backlinks. You should find relevant content in your business niche that is valuable to your audience.
7. Use Your Top Publication for An Exclusive Feature
A quick tip for implementing this strategy is always ask your audience about their top ten publications featured on different sites. One of the benefits of doing this is to get a perfect understanding of what content your audience is highly interested in. It also gives you a targeted site list; when you appear on it, your audience will be impressed.
After you have got this, you can choose and pick from the targeted list a topic on which to write your exclusive content to feature your first outreach. The whole plan is to create a good idea for you to find a journalist who values and rates it highly so that they can write about it or share it with other high-profile personalities. This strategy works best if you have different sets of content.
Before you can post the next website post, you need to give the exclusive top publication twenty-four to forty-eight hours. This approach provides a massive internet hit at the beginning of the campaign, relieving some of the pressure on your outreach. Also, if you are lucky enough to be featured exclusively in a popular newspaper, other newspapers will follow suit and cover your content.
You can gradually reduce the number of short-term exclusive publications by ticking off the publications on your audience’s wish list.
Follow These Tips to Get Backlinks for Your Site
Creating a healthy backlink profile is not easy. It takes immense time and effort to get it right. To avoid common mistakes, hire the MediaOne Marketing SEO team to handle your SEO. It’s time to get ahead of the curve by using best SEO practices to increase your website’s backlinks. Call us today at +65 6789 9852 for custom SEO services in Singapore.
Frequently Asked Questions
What is the easiest way to get backlinks?
The easiest way to get backlinks is by creating high-quality, shareable content that others naturally want to link to. This can include blog posts, infographics, or case studies that offer real value to your audience.
How to get the first 100 backlinks?
To get your first 100 backlinks, focus on guest blogging, contacting local websites in Singapore, and listing your site on relevant directories. Building relationships with industry influencers and content creators can also help generate links.
Can you get traffic without backlinks?
You can get traffic without backlinks, but it will be more challenging. Quality content, good on-page SEO, and a strong social media presence can still bring traffic, though backlinks are a significant factor in long-term growth.
Do backlinks make money?
Backlinks don’t make money but can significantly improve your site’s search rankings, leading to more organic traffic. This increased traffic can then translate into higher sales or more advertising revenue.
Is Facebook good for backlinks?
Facebook can be valid for generating indirect backlinks by sharing your content and driving traffic to your site. However, links from Facebook are typically “no-follow,” meaning they don’t directly influence search rankings but still bring visibility and engagement.
