Digital Marketing Jobs Singapore

Why MediaOne?

What MediaOne Offers

Here's why MediaOne is the natural choice if you are an intern, a fresh graduate or steeped in years of experience.

Choose The Market Leader. Choose MediaOne

⦿  We are considered the top boutique digital agency in Singapore
⦿   We are the only agency that major enterprises like SingTel, Capitaland, P&G, Canon, University of Cambridge, SportsHub, ChinaTelecoms, Government boards/agencies like Ministry of Law and Enterprise Singapore, etc will consider working with
⦿   We have highly structured methodologies that are unparalleled giving junior staff broad and deep learning
⦿   Office in a beautiful and comfortable shophouse at the heart of Tg Pagar, a stone’s throw from CBD clients, MRT, and food (oh bountiful food all around!)

Your Future Looks Bright With MediaOne

⦿   Heavy emphasis on STAFF WELFARE, STAFF PERSONAL DEVELOPMENT, PROFESSIONAL GROWTH, and STAFF HAPPINESS
⦿   We provide a strong career programme, learning environment, team-bonding activities, incentive trips, free-flow food and transport allowances, medical coverage, and a heavy emphasis on a community-based working environment
⦿   Highly flexible goal-oriented work-life balance (mostly WFH or wherever)

MEDIA STRATEGIST

RESPONSIBILITIES

REQUIREMENTS

DIGITAL MARKETING EXECUTIVE (SALES)

REQUIREMENTS

RESPONSIBILITIES

MARKETING EXECUTIVE

A digital marketing manager is responsible for general organising, creation and implementing the overall vision of a business.

⦿  Candidate must possess at least a Bachelor’s Degree/Post-Graduate Diploma/Professional Degree in Business Studies/Administration/Management, Marketing, Advertising/Media or equivalent.
⦿ Basic Skill(s): digital marketing, copywriting, social media marketing, basic graphics design
⦿  You should have PROVEN experience in managing Facebook, Instagram, LinkedIn pages, e-newsletters (we will be asking for samples)
⦿ You should have a good understanding of keyword research, gap analysis, content creation, and content marketing strategies
⦿  You should have some experience in CRM tools and database management
⦿  A basic understanding of SEO, SEM, and SMM is a plus
⦿  A STRONG INTEREST in digital media is a MUST (we will ask you about your understanding of basic concepts during the interview – you can download our e-book at mm.com.sg to understand basic SEO)
  1. upkeep our corporate websites and social media fronts
  2. maintain and improve our company’s SEO, SEM programmes consistently (KPI shall be set)
  3. market and organize our company’s digital marketing training courses
  4. market outreach to obtain partners in Singapore and overseas
  5. maintain partner relationship, channels of engagement and marketing materials used by partners when promoting our services
  6. create and maintain our print and digital marketing collaterals
  7. organize events for partners, clients, and outreach campaigns on a regular basis

Apply Today!

Hurry as we are already in the shortlisting phase. Click below to send your resume.

The Digital Marketing Agency That Launches Careers!

With so many digital marketing companies here in Singapore, choosing the right one to be part of can be a difficult process. So how does MediaOne stand out?

If you are interested in embarking on the exciting career path of digital marketing, MediaOne offers you a great learning experience.

We offer you exposure to powerful ISO-certified processes, cloud based project management as well as some of the most prominent digital campaigns in Asia.

Some of our alumni have gone on to take on prominent positions in large enterprises due to their structured thinking, bountiful knowledge and deep experience.

“My stint with MediaOne had provided me a great stepping stone into the Digital Marketing Industry. I was able to gain an in-depth understanding of SEO and SEM practices that do not exist elsewhere. The culture at MediaOne is very family-oriented with approachable colleagues and a boss who is highly knowledgeable and supportive in learning. Staffs like myself are always sent for external and internal digital marketing training to stay up to date with the ever-changing digital landscape. Overall, I feel that MediaOne is an ideal place to kickstart Digital Marketing careers.”

Pay Jian Wen, Year 2 student of SIM Global, University of Southampton (Bachelor of Science (Honours) in Marketing)

WE WOULD LOVE TO HEAR FROM YOU. APPLY HERE!

With so many choice employers, we thank you for making MediaOne your choice.

Please fill in the form, attach your resume and click to submit.

We regret that only shortlisted candidates will be notified.

Rest assured also that your application will be treated with the strictest confidence.

Glossary Of Job Positions And Their Descriptions

Digital marketing as a career and a business is booming. The introduction of millennials to the job market has seen an increase in demand of tech-savvy professionals who are creative to fit the job description of a digital marketing consultant. Digital marketing is a dynamic professional field with the current employer keen to ensure they provide their workforce with a conducive atmosphere to be productive. Advancement in technology has made digital marketing the go-to job for the tech-savvy crop of professionals enter the job market.

In Singapore, any profession related to digital marketing is highly sought after. The demand for digital marketers in the country is due to the country’s emphasis on transacting business online. Singapore is among the countries with excellent internet penetration not only in Asia but also in the world. Majority of the population are dependent on the virtual world to provide them with the necessary products. Almost 69% of the transaction were carried in the digital space as of 2018. Thus, a career in digital marketing in Singapore is sure to direct you on a career path that its scope we are only beginning to understand.

Here is a chart to help you familiarise with the different job titles available in digital marketing:

Digital Marketing Jobs Singapore 2

Digital Marketing Projects Manager Job Description

Project managers are the enforcers on the ground. Project executives are handed responsibilities depending on the timeframe a project or a campaign is supposed to take. Project managers determine the goal, objectives of a project and continuously monitor it to ensure it achieves the desired results. In digital marketing jobs, project managers are considered among the best due to its lucrative compensation packages, and the contract basis project operates.

YOU SHOULD HAVE THIS EXPERIENCE/KNOWLEDGE:

  • Full-stack Developer preferred
  • Basic responsive design, WordPress, Joomla, Drupal, Magento, HTML5, CSS3 media queries
  • Basic server administration including website installation, migration, troubleshooting, email configuration
  • Website development using customised theme, custom PHP
  • Knowledge of project management software such as Monday.com, Ansana, Basecamp
  • Enewsletter, eDM tools such as Mailchimp, GetResponse
  • A solid understanding of project management methodology including the ability to identify and resolve issues, manage risk, develop detailed work plans and specifications, perform resource allocations, and run team meetings
  • An ability to anticipate issues, identify future choke points, and work ahead to time to alleviate potential issues
  • Hands-on understanding and implementation of SEO, SEM and social media platform tagging, GA goal setting, error fixing (crawl error, mobile responsive, 400-errors, 500-errors, SSL, page speed, etc) are BONUSES!

ADDITIONAL TRAITS:

  • A solid understanding of web design standards and usability
  • Strong interpersonal, analytical, problem-solving, negotiating, influencing, facilitation, organizational, prioritization, decision making, and conflict resolution skills
  • Be able to convince, motivate and at time cajole or push team-mates, partners and clients into moving projects quickly and efficiently with minimal time/cost wastage
  • Self-starter with ability to work in a fast-paced environment
  • Excellent written presentation and phone skills

YOUR DUTIES AND TASKS:

  • Project manage website development work with collaboration with programmers and designers
  • Coordinate with clients, account management, technical development/integration and creative teams to ensure efficacy and quality of work
  • Deliver web projects and conduct training for clients
  • Conduct training for colleagues for CMS, HTML, eDM, and other basic web technologies/tools
  • Maintain and upgrade internal website and IT software/hardware properties 

SEO Consultant Job Description

Search engine optimisation managers are the backbone for business with a digital presence. They are responsible for ensuring your business garner a certain degree of presence on the search engine results.

  • Develop and execute SEO policy
  • Focus on organic SEO to help boost ROI
  • Advise on areas of improvement in search optimisation
  • Continuous keyword research
  • Assess projects, set up work scopes and timelines, assign writers
  • Post and optimise pages according to our SEO standards
  • Track delivery and make sure that all work conforms to our stringent guidelines and deadlines
  • Update reports for management and sales team on the status of delivery and issues
  • Troubleshoot client issues with sales team and management
  • Help manage client relationships and writing team
  • Help create and administer modules for better systems and processes
  • Send reports to the management team with recommendations of system and process improvements
  • Diploma or Degree in English, Journalism, Communications, Marketing, Digital Media preferred but not mandatory
  • Blogging, writing, content management, SEO knowledge are an added bonus
  • Excellent written and verbal communication skills
  • Smart, highly organised, meticulous, results-oriented, creative, independent
  • Great interpersonal skills, knows how to motivate others to get the job done. Should have two years’ experience working as a search engine professional.
  • Proficiency in JavaScript, HTML
  • Updated with the present practices in the SEO space.
  • Should be familiar with SEO testing scales.
  • Bachelor’s degree in any quantitative
  • Good written and spoken English.

Creative Designer Job Description

We are looking for fun-loving, creative, and ideas-driven designers (Interns and Full-Timers) to work on some of the highest-profile campaigns in Singapore for Jean Yip Group, Cheryl Wee, FJ Benjamin, Capitaland, National Kidney Foundation, Eu Yan Sang, Marigold, etc. Are you THAT person?

  • Help to ideate and propose design concepts according to campaign briefs.
  • Customise and adjust images and video collaterals for each campaign.
  • Producing content to be posted online.
  • Manage media calendar and schedule postings.
  • Assist in research, propose optimisation and recommendations, and reports to clients.
  • Good communication skills.
  • Must be able to explain and sell your ideas well.
  • Creativity and Graphic Design skills.
  • Must be self-motivated.
  • Be able to produce original ideas.
  • Proficient in Photoshop, Illustrator, and other image/video creation/editing tools

Digital Media Account Manager Job Description

  • Good command of English both written and spoken
  • Familiar with the different marketing disciplines such as SEO, SEM, Social Media
  • Highly conversant about the different marketing channels such as Google, Facebook, Instagram, LinkedIn, Twitter, TikTok, WeChat, programmatic advertising
  • Have personally operated campaigns from start-to-end (not as an overseer)
  • Able to multi-task
  • Demonstrable ability to communicate, present and influence key stake-holders in all levels of the client organisation
  • be the primary point of contact for clients
  • create strong , meaningful, and profitable relationships with clients
  • work with colleagues, vendors, and partners for project deliverables
  • ensure projects are carried out in a timely and efficient manner
  • provide regular reports, analysis, and recommendations to clients and management
  • keep track of trends and competition to constantly provide cutting-edge services
  • always be conducting A/B split testing and other performance marketing to ensure we hit or exceed KPI
  • troubleshoot and ceaselessly prepare for contingencies and ameliorate issues
  • keep a constant eye on budgets to maintain profitability

Social Media Executive Job Description

We are looking for fun-loving, creative, and ideas-driven designers (Interns and Full-Timers) to work on some of the highest-profile campaigns in Singapore for Jean Yip Group, Cheryl Wee, FJ Benjamin, Capitaland, National Kidney Foundation, Eu Yan Sang, Marigold, etc. Are you THAT person?

  • Create content written and/or graphic
  • Ideate/strategise social media campaigns
  • Post on Facebook, Instagram, LinkedIn, YouTube, Twitter
  • Use Ad Manager or other tools to schedule, manage and target audiences
  • Monitor, optimise, analyse, report to clients
  • Candidate must possess at least Bachelor’s Degree/Post-Graduate Diploma/Professional Degree in Business
  • Strong command of written English
  • Well developed analytical skills
  • High Ability to multi-task and plan
  • Excellent communication skills in collaborating with clients and colleagues
  • Bonus if you have experience or strong interest in social media marketing

SEM/PPC Consultant / Manager Job Description

The search engine marketing manager manages client Google Ads, Facebook Ads, Instagram, and other PPC campaigns. He or she should be experienced in copywriting, ad conceptualisation, campaign setup, monitoring, goal and conversion tracking, ROI optimisation, reporting for large campaigns in excess of $10,000 per month.

  • at least a Diploma/Advanced/Higher/Graduate Diploma, Bachelor’s Degree/Post-Graduate Diploma/Professional Degree in any field
  • At least 2 Year(s) of working experience.
  • Preferably Executive/Senior Executive or Manager (compensation will commensurate with experience) specialized in Search Engine Marketing.
  • Strong working knowledge of PPC (social media a plus)
  • Expert knowledge of ad management tools including Google Adwords, Facebook Pixels/Ad Manager
  • Strong writing skills, analytical abilities and data-driven thinking
  • Experience in traffic measurement tools which help in ad management
  • Knowledge of Javascript and HTML will be an advantage but not necessary
  • Research each campaign thoroughly via speaking with clients and via online tools
  • Work on Google Adwords, Facebook Pixel/Ad Manager, etc to manage campaigns
  • Set up campaigns, settings, ads, keywords, and bid strategy
  • Copywrite (or use writers) ads and continuously perform A/B split testing
  • Manually adjust CPC pricing or use conversion goal-oriented pricing
  • Keyword research (or work with colleagues / interns / contractors)
  • Test methods fo campaign groups each week to grow market reach, improve CTRs, drive in more leads/conversions and improve overall ROI for each campaign
  • Spy on competitors to obtain full advantage
  • Provide accurate, comprehensive and timely reports to clients on a monthly basis
  • Create a working SOP which you will discuss with Management to improve the process flow

Media Buyer Job Description

  • Help identify target audiences and plan media campaigns
  • Compare and negotiate rates, ad space and impressions
  • Optimise plans and budgets according to the best media mix
  • Prepare schedules and adjust when needed
  • Experiment with new platforms and channels
  • Ensure ads are creative and displayed appropriately
  • Monitor costs and return on investment (ROI)
  • Report to clients and build long-term relationships
  • Proven experience as Media Buyer or similar role; experience in digital media is preferred
  • Familiarity with media-buying, planning and research for Google, YouTube, Facebook, Instagram, LinkedIn, TikTok, WeChat and the other popular platforms
  • Interest in following advertising and media trends
  • Working knowledge of media analytics software (e.g. comScore)
  • Excellent communication and negotiation skills
  • Organisational and multitasking abilities
  • Attention to detail
  • Critical thinking skills

Web Designer Job Description

Web designers give your website that distinct look that distinguishes it from its competitors. It requires deft proficiency in designing graphics and program design. The main responsibility of web designers is creation if your product and maintaining the website by resolving technical problems that may arise during your business transactions.

  • Liaison between clients and outsourced web designers/developers; includes a face-to-face consultation
  • Create websites, e-newsletters, online design elements for internal properties
  • Create graphical marketing materials for the marketing department
  • Help with basic IT work such as email/server/computer configuration and maintenance (training provided)
  • Candidate must possess at least Professional Certificate/NiTEC in Art/Design/Creative Multimedia or equivalent.
  • At least 2 years of working experience in the related field is required for this position.
  • Required Skill(s): web design, graphic design, eCommerce, CSS, Photoshop, Dreamweaver, Illustrator, HTML, javascript, PHP
  • Preferably Junior Executive specialized in Arts/Creative/Graphics Design or equivalent.
  • Understanding the web development life cycle
  • Basic understanding of Javascript, PHP
  • Some server administration  knowledge
  • Able to work as part of a team
  • Ability to manage outsourced web design/development teams
  • Strong work ethic
  • Good IT knowledge; basic SEO knowledge is an advantage but not crucial
  • Good experience in design
Applicants are strongly encouraged to include a cover letter detailing their experience and also showcase their design work.

Web Developer Job Description

Web developers and web designers work together, or an individual can possess both competencies. A web developer also creates websites that are aesthetic and purpose-driven. Many companies employ either of these two professionals to avoid duplication of roles.

  • Expert in front-end and back-end development
  • Expert in responsive design, HTML5, CSS3 media queries
  • Knowledge of project management software such as Monday.com
  • A solid understanding of web design standards and usability
  • Experience in working with large/complicated sites and high profile clients
  • Strong interpersonal, analytical, problem-solving, negotiating, influencing, facilitation, organizational, prioritization, decision making, and conflict resolution skills
  • A solid understanding of project management methodology including the ability to identify and resolve issues, manage risk, develop detailed work plans and specifications, perform resource allocations, and run team meetings
  • An ability to anticipate issues, identify future choke points, and work ahead to time to alleviate potential issues
  • Proven mentoring and team building skills
  • An ability to manage many projects simultaneously
  • An ability to demonstrate leadership
  • Proficiency in JavaScript & PHP
  • Manage servers
  • Assisting and reviewing development of project scopes, considering resources, and technological constraints including cost estimates with consideration to business impacts and identified risks
  • Creating and executing project work plans and revising as appropriate to meet the changing needs and requirements. This includes wireframing, sitemaps & scope of work
  • Defining project scope and giving clear instructions to the design and development team
  • Clarifying and communicating project objectives and success criteria to team
  • Identifying resources needed and assigning individual responsibilities
  • Assuring that projects are completed according to schedule and within budget
  • Reviewing deliverables prepared by team before passing to Project Managers
  • Effectively applying our methodology and enforcing project standards
  • Ensuring that project documents are complete, current, and stored appropriately
  • Collaborating with SEO team, developers, and other parties involved to establish the vision and analyzing trade-offs between usability and performance needs
  • Ensuring that approved requirements are developed in sufficient scope and detail that will result in the delivery of a solution that meets customer needs as they perceive them
  • Attending client meetings as required
  • Assisting with developing quality assurance processes, documentation, and testing where needed
  • Identifying and managing project risk

Content Creator/ Manager Job Description

Content managers are the generators of content that are displayed on web pages. A content creator prowls the relevant marketplace for new ideas in the digital marketing sphere. In digital marketing jobs, content managers are essential and are always present for launching or pitching any new idea. Singapore is a growing destination for content creators due to the country’s penchant taste for online products and services.

  • preferably a diploma or degree holder in English, Journalism or Humanities
  • excellent written English, including good spelling and grammar
  • a meticulous approach to their work and an eye for detail
  • the ability to maintain high-quality work while meeting tight deadlines
  • able to multi-task
  • have an ability to manage contract writers locally as well as internationally
  • be able to understand different B2B and B2C content requirements (from our diverse spectrum of clients)
  • able to work from home and have the flexibility to work in our (really gorgeous) office in town
  • understanding of content for branding, social media, SEO, ads, website content, blogs will be advantageous
  • liaise with clients on their content requirements
  • collaborate with other departments to deliver the campaigns
  • accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention for clients.
  • development of editorial governance so content is consistent with client brand voice, style and tone.
  • create and manage editorial calendars and organisation workflows
  • topic and keyword research
  • structuring articles and instructing copywriters on the requirements including deadlines
  • performing minor edits prior to submission
  • rostering and managing copywriters
  • assist the Finance department in keeping tabs on work done and payments due to each writer

Why a Digital Marketing Job?

In the spirit of helping fresh college graduates or those out of jobs break into digital marketing, we decided to walk you through some of the processes some members of our work staff used to land high paying jobs with some of the world’s leading companies.

Remember that with digital marketing, you have a chance to earn as you learn instead of waiting until you’re fully baked to take the plunge.

With so many career options at your fingertips, why would anyone insist on a digital marketing job? Here are the reasons:

Digital Marketers are in High demand

The digital marketing landscape is experiencing a talent gap. Confirming this statement is a recent report from “The Fool-Proof Marketer,” which goes on to show that 90% of marketers think there’s a shortage of digital skills. In the same report, only 8% of businesses have the workforce to execute a fail-proof digital marketing campaign.

Digital Marketers Enjoy a Decent Pay

In another survey, digital marketers were found to earn 25% more than their peers who have yet to embrace the shift from traditional marketing methods. In Singapore, the starting salary for a digital marketer is $4, 000, and can go as high as $20, 000 a month depending on your specialisation and experience.

It’s a Highly Respectable Job Field

Digital marketing is relatively new and a bit too technical for old folks. It’s one of the few jobs that a 50-year old senior would need to humble down and listen to a 20 years old junior talk about how they can revolutionise the company by embracing a particular digital shift or online marketing strategy.

Work as You Travel

It bears repeating that you can work from absolutely anywhere, as long as there’s an active internet connection. The world is simply your workstation.

It’s Something You Can Relate To

The fact that you’re reading this, that shows you consume digital media regularly. You probably use Google, Twitter, Facebook, and a host of other digital platforms – and that’s essentially what digital marketing is all about.

It’s Fun

At the core, digital marketing is about enhancing the digital experience of your prospects and customers. You’re bound to enjoy every aspect of it. Plus, you don’t have to spend most of your day sitting in your office chair. You can vacation as you work or choose to work from home. Or let’s just say you could work from anywhere.

A Chance to Start Your Own Agency

After you’ve fully mastered the art of digital marketing, you can set up your own agency and be your own boss.

Easy to Transition

Is your boss making your life hell? Or do you feel like your career has stagnated? Do not worry. Digital marketing offers you a chance to switch careers or land an even more lucrative job.

Why Digital Marketing Careers are the New BIG THING for Graduates

According to a Mckinsey report, by 2030 almost 24% of work activities in the country of Singapore is set to be displaced by automation by 2030. As the country restructures its economy and starts to this change, many graduates are starting to consider entrepreneurship. And many of them are seeing digital marketing as a viable solution.

The Outlook for Digital Marketers in Singapore

In Singapore, over $306 million dollars each year is spent on digital marketing and digital advertising. This is one of the largest fields in Singapore and is currently expanding. The industry grows by 4 percent each year and there is an ever-increasing demand for those that know and understand digital marketers. Over 80 percent of the businesses in the country need some form of digital advertising. They are looking to increase their presence in the social media market and they need qualified people to market their products or services.

Future of This Field

Within the last year, Procter and Gamble announced that they would set up their digital innovation centre in Singapore. The company will invest 100 million USD within the next 5 years for their set up. This would the first time the popular company has made an investment of this magnitude outside of the U.S. This is promising news for those interested in the field of digital marketing, but it shows just how much potential this particular field has. skill development and exposure to some of the latest tools and practices in the field of digital marketing.

Career Progression

The potential for individuals in this field is almost limitless. Many choose to go the traditional route and work for companies in executive, managerial, or director capacities.

Others choose to start their own companies and work in these capacities for themselves. And there are other digital marketers who decide to develop their own personal brands and become an influencer–someone who teaches others how to succeed in digital marketing. The path you take will depend on your ultimate goal.

Digital Marketing Jobs Singapore 3

Popular Digital Marketing Job Titles in Singapore

Anyone with basic computer knowledge and a drive to be successful can find work in the digital marketing field. Here are some of the job titles in this field:

SEO is all about making your site visible in the search engines. It’s the process of optimising your site for various keywords, so your users can have an easy time finding it on search engines.

An SEO strategist is a person bestowed with the role of getting your site ranked highly in the SERPs. First, they’ll conduct a thorough keyword research, which basically means using various tools to come up with a list of keywords that your users query the most in the search engines.

An SEO specialist is all about making your website easily discoverable. It’s their job to make sure that your site ranks atop in as many keywords as possible.

In which case, an SEO specialist is expected to be well-versed with tools such as Google Search Console and Google Analytics.

Related to an SEO specialist is an SEO writer, with the main difference being an SEO writer will be more focused on creating content that both follows and aligns with SEO guidelines and policies.

For big companies, an SEO writer reports to an SEO specialist or content manager.

Typically, anyone with the job title of a digital marketer works as an online marketing generalist. This is the most basic of the job titles, more common with startups or new companies.

This job title doesn’t restrict you to one particular area. You can switch gears on a whim depending on what you deem to be the best direction to steer your company. Also, decisions have to be made regularly.

Your role isn’t well defined. Meaning, you’ll be doing just about everything depending on the goal you have. You’ll be managing email campaigns, proposing to sponsors, running PPC ads, and so forth.

Relating to this job title is the title of a “growth marketer.” The only difference is that a growth marketer leans more on the optimization bit of the job. They’re also more involved with technical hacks that are meant to help a company grow much faster with little strain on their part.

The manager is in charge of the marketing campaign and they need to have marketing and computer skills as well as important leadership skills. They need to be detailed oriented and they need to be able to meet deadlines. This is in addition to their creative skills.

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This person is in charge of the digital marketing projects and they have the added responsibility to work with stakeholders and those in the top position of the company. They need to have very strong leadership skills and be able to work and lead others under a deal of pressure. They need to have interpersonal skills in addition to strong marketing and computer skills.

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Content marketing is about creating information about a product that is interesting, informative, and relevant to consumers. They have a target audience that they are marketing to and they want to encourage that audience to build a personal relationship with the brand. They aim to get the customers to visit the company’s website to learn more about a product.

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The content markets need to have creative and design skills as well as an eye for details and for editing. They need to know SEO and the best way to get the attention of the customers. They need to have the marketing skills that are able to make a product appear at the top of the search results when a specific word or keyword is searched in a search engine.

The manager is in charge of the project and needs to have SEO skills. They need to be able to examine the traffic pattern of customers to a website and where the traffic is coming from. They also need to know how much time a person is spending on a specific webpage. They need to be able to use and interoperate conversion data.

Every day, there are millions of people all over the world that use social media sites. Facebook, LinkedIn, Twitter, and Instagram are just some of the social media sites all over the world that people are using.

The social media specialist will be the person that has to develop the social media campaign and they need to make it appealing to customers. They need to showcase the best features of the products that they are selling and give the company a personality on the social media site. 

A social media manager is sometimes referred to as a social media coordinator and their role is to come up with a solid social media strategy that’s going to bring you more business. It involves a whole lot more than sharing your posts on Facebook and all the other social media platforms.

First, a social media manager has to work closely with content creators, designers, and ad managers to both promote and share their content. It goes beyond attracting new customers to also getting them to take action.

A social media manager has to be well-versed in social media funnel. The approach they use must be more strategic and not reactionary like consistently posting on social media with no goal in mind.

It’s the job of a social media manager to use the various social media platforms to establish trust and inspire loyalty. It’s also part of their job to make your followers obsessed with your brand.

Meaning, everything has to be planned from the word go. The job title that relates to a ‘social media manager’ is a ‘community manager.’ The only difference is that a community manager is tasked with the role of managing a community, such as a Facebook group or online forum.

This person will need to adapt to the changes in social media and the changing needs of consumers. They need to use their marketing skills to find traffic and drive it to social media sites. They need to work with different departments and bring the ideas of the sales team to life on the social media sites.

Digital Marketing Design Jobs

The design aspect of the digital marketer is to create a visual that is appealing to customers and show the positive features and the appealing aspects of the products. They will make graphics and use design to make a webpage, social media page, and forms of visual digital aids to the company.

The designer needs to have experience with computer-based design programmes and they need to know and understand web development. They need to be able to tell a story about a brand that it attention-getting. They need to make the visual and the other details of a product appealing and they need to be creative. They also need to be able to make email graphics, website banners, infographics and other forms of visuals that will be able to get the attention of the customers.

This designer has to be able to think on the spot and they need to have great communications skills are well as presentation skills. They will work with a team to develop a marketing campaign for the product and make it appealing to the general public.

Salary Ranges for a Digital Marketer in Singapore

Digital marketers earn pretty decently. While the exact pay of each job will vary based on education and experience, there are some general figures for the salary that a person can use to determine if this field is a good match for them. The average annual salary for a digital marketer ranges between $36,000 for entry level designers in SMEs and on the higher end $185,000 for those working as regional heads for MNCs. Average salaries for someone with 3-5 years of experience is approximately $45,000 while those with 8-10 years can command easily $98,000 per annum. While these figures are rough, this is a pretty nice salary range and a person can get this job with some on the job training.

Expectations for Each Digital Marketing Job Position

Marketing Executives

An executive is responsible for developing and managing online marketing campaigns. They’re expected to oversee the company’s social media strategy, maintain the company website, create and optimise content, track web traffic and provide reports, arrange webinars and podcasts, create ads, and prepare email marketing copy. Executives are also responsible for staying up to date on all of the latest digital marketing trends.

In many cases, most employers will prefer that applicants hold a diploma or basic degree in marketing. However, they may consider individuals who have degrees in humanities.

Executives need awesome editing and writing skills. They must also be great at communicating verbally, familiar with video editing, have a working knowledge of web development tools and software, and be well-versed in PowerPoint. Perhaps the most important skills digital marketing executives can have is project management because they are always dealing with things that are time-sensitive.

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Many Singapore companies prefer candidates that have at least 1 to 3 years’ experience in digital marketing. Graphic design experience can also be a huge plus. 

Digital marketing is a fast-paced industry. This means that digital marketing agency executives should have a preference for jobs where no two days are exactly the same. They must also enjoy multi-tasking.

Marketing Manager

Managerial level digital marketers are responsible for planning and executing all digital marketing campaigns, including maintaining a marketing database, performing SEO/SEM, developing social media and email marketing strategies, and creating display ad campaigns. This individual measures performance of all campaigns against ROI and KPI goals. They identify insights and trends and brainstorm new growth strategies. They are also responsible for the end-to-end customer experience across all channels and providing thought leadership and creative perspectives.

Singapore companies look for candidates with a bachelors or master degree in a marketing related field.

 

Managerial level digital marketers must know how to identify target audiences and devise digital campaigns that will motivate, engage and inform the audience. They must have a solid knowledge of analytics tools such as WebTrends, NetInsight and Google Analytics. The should also have a knowledge of ad serving tools, CSS, HTML, and JavaScript. Most importantly, they should have great analytical skills.

Candidates typically have experience with managing and leading SEO/SEM, email marketing, marketing database, social media and advertising campaigns. They have optimised landing pages and set up Google Adwords campaigns.

Those in managerial position must be highly creative and data-driven.

Director Level

Digital marketing directors are responsible for developing and implementing strategies for digital marketing teams. They coordinate digital marketing campaigns on all platforms and work to build strong teams, and supervise collaboration between the various departments. Directors manage various projects and focus on driving business growth. They are in charge of leading website development and oversee customer-facing communication channels. These individuals also track growth and maintain reports that provide up-to-date analytics information to upper management.

Companies are looking for candidates who have bachelor’s degrees, however, many prefer those who have master’s degree in marketing as well as hands-on experience with e-commerce.

These individuals must have strong technical skills and know how to track data and system requirements. They must also have excellent communication and interpersonal skills.

Candidates typically have more than 10 years of marketing experience. They have prior dealings with managing multi-million-dollar marketing budgets and large teams.

These individuals must have a love for building strong relationships and networks. They should ideally have a thorough understanding of pop culture in Asia.

The Skills You Need to Land Entry-level Digital Marketing Jobs

Before you apply for any digital marketing job, it’s a good idea to first test your knowledge. You can always start as a freelance digital marketer as you gradually work on building your portfolio and polishing your skills. Money shouldn’t be your major driving force at the beginning of your career, but building your portfolio and gaining valuable skills. Here are a few skills you’re expected to master to jumpstart your career as a digital marketer:

  • Content Marketing: Yoast SEO Plugin, WordPress; you must be a talented wordsmith. Otherwise, you might want to utilise the services of freelance writers.
  • Digital Analytics: Adobe Analytics, Google Analytics, Optimizely
  • Search Engine Optimisation (SEO): Ahrefs, Google Search Console, Moz, SEM Rush
  • Search Engine Marketing (SEM): Bing Ads, Google AdWords
  • Conversion Rate Optimisation: Google Tag Manager, Optimizely, Craft
  • Social Media Marketing: Twitter Ads, Facebook Ads, LinkedIn Ads, Hootsuite
  • Affiliate Marketing: Impact Radius, CJ by Conversant
  • Marketing Automation: Bronto, Pardot, Marketo
  • Email Marketing: Constant Contact, MailChimp, Aweber
  • Web development: WordPress, Joomla, Magento, Drupal
  • Project Management: Basecamp, Trello, Timeforce, JIRA