Here's why MediaOne is the natural choice if you are an intern, a fresh graduate or steeped in years of experience.
⦿ We are considered the top boutique digital agency in Singapore
⦿ We are the only agency that major enterprises like SingTel, Capitaland, P&G, Canon, University of Cambridge, SportsHub, ChinaTelecoms, Government boards/agencies like Ministry of Law and Enterprise Singapore, etc will consider working with
⦿ We have highly structured methodologies that are unparalleled giving junior staff broad and deep learning
⦿ Office in a beautiful and comfortable shophouse at the heart of Tg Pagar, a stone’s throw from CBD clients, MRT, and food (oh bountiful food all around!)
⦿ Heavy emphasis on STAFF WELFARE, STAFF PERSONAL DEVELOPMENT, PROFESSIONAL GROWTH, and STAFF HAPPINESS
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We provide a strong career programme, learning environment, team-bonding activities, incentive trips, free-flow food and transport allowances, medical coverage, and a heavy emphasis on a community-based working environment
⦿ Highly flexible goal-oriented work-life balance (mostly WFH or wherever)
A digital marketing manager is responsible for general organising, creation and implementing the overall vision of a business.
REQUIRMENTS
⦿ Candidate must possess at least a Bachelor’s Degree/Post-Graduate Diploma/Professional Degree in Business Studies/Administration/Management, Marketing, Advertising/Media or equivalent.
⦿ Basic Skill(s): digital marketing, copywriting, social media marketing, basic graphics design
⦿ You should have PROVEN experience in managing Facebook, Instagram, LinkedIn pages, e-newsletters (we will be asking for samples)
⦿ You should have a good understanding of keyword research, gap analysis, content creation, and content marketing strategies
⦿ You should have some experience in CRM tools and database management
⦿ A basic understanding of SEO, SEM, and SMM is a plus
⦿ A STRONG INTEREST in digital media is a MUST (we will ask you about your understanding of basic concepts during the interview
Hurry as we are already in the shortlisting phase. Click below to send your resume.
With so many digital marketing companies here in Singapore, choosing the right one to be part of can be a difficult process. So how does MediaOne stand out?
If you are interested in embarking on the exciting career path of digital marketing, MediaOne offers you a great learning experience.
We offer you exposure to powerful ISO-certified processes, cloud based project management as well as some of the most prominent digital campaigns in Asia.
Some of our alumni have gone on to take on prominent positions in large enterprises due to their structured thinking, bountiful knowledge and deep experience.
“My stint with MediaOne had provided me a great stepping stone into the Digital Marketing Industry. I was able to gain an in-depth understanding of SEO and SEM practices that do not exist elsewhere. The culture at MediaOne is very family-oriented with approachable colleagues and a boss who is highly knowledgeable and supportive in learning. Staffs like myself are always sent for external and internal digital marketing training to stay up to date with the ever-changing digital landscape. Overall, I feel that MediaOne is an ideal place to kickstart Digital Marketing careers.”
– Pay Jian Wen, Year 2 student of SIM Global, University of Southampton (Bachelor of Science (Honours) in Marketing)
With so many choice employers, we thank you for making MediaOne your choice.
Please fill in the form, attach your resume and click to submit.
We regret that only shortlisted candidates will be notified.
Rest assured also that your application will be treated with the strictest confidence.
Digital marketing as a career and a business is booming. The introduction of millennials to the job market has seen an increase in demand of tech-savvy professionals who are creative to fit the job description of a digital marketing consultant. Digital marketing is a dynamic professional field with the current employer keen to ensure they provide their workforce with a conducive atmosphere to be productive. Advancement in technology has made digital marketing the go-to job for the tech-savvy crop of professionals enter the job market.
In Singapore, any profession related to digital marketing is highly sought after. The demand for digital marketers in the country is due to the country’s emphasis on transacting business online. Singapore is among the countries with excellent internet penetration not only in Asia but also in the world. Majority of the population are dependent on the virtual world to provide them with the necessary products. Almost 69% of the transaction were carried in the digital space as of 2018. Thus, a career in digital marketing in Singapore is sure to direct you on a career path that its scope we are only beginning to understand.
Here is a chart to help you familiarise with the different job titles available in digital marketing (ref: https://www.smartinsights.com/managing-digital-marketing/personal-career-development/infographic-your-digital-career-opportunities/)
Project managers are the enforcers on the ground. Project executives are handed responsibilities depending on the timeframe a project or a campaign is supposed to take. Project managers determine the goal, objectives of a project and continuously monitor it to ensure it achieves the desired results. In digital marketing jobs, project managers are considered among the best due to its lucrative compensation packages, and the contract basis project operates.
Search engine optimisation managers are the backbone for business with a digital presence. They are responsible for ensuring your business garner a certain degree of presence on the search engine results.
We are looking for fun-loving, creative, and ideas-driven designers (Interns and Full-Timers) to work on some of the highest-profile campaigns in Singapore for Jean Yip Group, Cheryl Wee, FJ Benjamin, Capitaland, National Kidney Foundation, Eu Yan Sang, Marigold, etc. Are you THAT person?
We are looking for fun-loving, creative, and ideas-driven designers (Interns and Full-Timers) to work on some of the highest-profile campaigns in Singapore for Jean Yip Group, Cheryl Wee, FJ Benjamin, Capitaland, National Kidney Foundation, Eu Yan Sang, Marigold, etc. Are you THAT person?
The search engine marketing manager manages client Google Ads, Facebook Ads, Instagram, and other PPC campaigns. He or she should be experienced in copywriting, ad conceptualisation, campaign setup, monitoring, goal and conversion tracking, ROI optimisation, reporting for large campaigns in excess of $10,000 per month.
Web designers give your website that distinct look that distinguishes it from its competitors. It requires deft proficiency in designing graphics and program design. The main responsibility of web designers is creation if your product and maintaining the website by resolving technical problems that may arise during your business transactions.
Web developers and web designers work together, or an individual can possess both competencies. A web developer also creates websites that are aesthetic and purpose-driven. Many companies employ either of these two professionals to avoid duplication of roles.
Content managers are the generators of content that are displayed on web pages. A content creator prowls the relevant marketplace for new ideas in the digital marketing sphere. In digital marketing jobs, content managers are essential and are always present for launching or pitching any new idea. Singapore is a growing destination for content creators due to the country’s penchant taste for online products and services.
In the spirit of helping fresh college graduates or those out of jobs break into digital marketing, we decided to walk you through some of the processes some members of our work staff used to land high paying jobs with some of the world’s leading companies.
Remember that with digital marketing, you have a chance to earn as you learn instead of waiting until you’re fully baked to take the plunge.
With so many career options at your fingertips, why would anyone insist on a digital marketing job?
Here are the reasons:
According to a Mckinsey report, by 2030 almost 24% of work activities in the country of Singapore is set to be displaced by automation by 2030. As the country restructures its economy and starts to this change, many graduates are starting to consider entrepreneurship. And many of them are seeing digital marketing as a viable solution.
In Singapore, over $306 million dollars each year is spent on digital marketing and digital advertising. This is one of the largest fields in Singapore and is currently expanding. The industry grows by 4 percent each year and there is an ever-increasing demand for those that know and understand digital marketers. Over 80 percent of the businesses in the country need some form of digital advertising. They are looking to increase their presence in the social media market and they need qualified people to market their products or services.
Within the last year, Procter and Gamble announced that they would set up their digital innovation centre in Singapore. The company will invest 100 million USD within the next 5 years for their set up. This would the first time the popular company has made an investment of this magnitude outside of the U.S. This is promising news for those interested in the field of digital marketing, but it shows just how much potential this particular field has. skill development and exposure to some of the latest tools and practices in the field of digital marketing.
The potential for individuals in this field is almost limitless. Many choose to go the traditional route and work for companies in executive, managerial, or director capacities.
Others choose to start their own companies and work in these capacities for themselves. And there are other digital marketers who decide to develop their own personal brands and become an influencer–someone who teaches others how to succeed in digital marketing. The path you take will depend on your ultimate goal.
Anyone with basic computer knowledge and a drive to be successful can find work in the digital marketing field. Here are some of the job titles in this field:
SEO is all about making your site visible in the search engines. It’s the process of optimising your site for various keywords, so your users can have an easy time finding it on search engines.
An SEO strategist is a person bestowed with the role of getting your site ranked highly in the SERPs. First, they’ll conduct a thorough keyword research, which basically means using various tools to come up with a list of keywords that your users query the most in the search engines.
An SEO specialist is all about making your website easily discoverable. It’s their job to make sure that your site ranks atop in as many keywords as possible.
In which case, an SEO specialist is expected to be well-versed with tools such as Google Search Console and Google Analytics.
Related to an SEO specialist is an SEO writer, with the main difference being an SEO writer will be more focused on creating content that both follows and aligns with SEO guidelines and policies.
For big companies, an SEO writer reports to an SEO specialist or content manager.
Typically, anyone with the job title of a digital marketer works as an online marketing generalist. This is the most basic of the job titles, more common with startups or new companies.
This job title doesn’t restrict you to one particular area. You can switch gears on a whim depending on what you deem to be the best direction to steer your company. Also, decisions have to be made regularly.
Your role isn’t well defined. Meaning, you’ll be doing just about everything depending on the goal you have. You’ll be managing email campaigns, proposing to sponsors, running PPC ads, and so forth.
Relating to this job title is the title of a “growth marketer.” The only difference is that a growth marketer leans more on the optimization bit of the job. They’re also more involved with technical hacks that are meant to help a company grow much faster with little strain on their part.
The manager is in charge of the marketing campaign and they need to have marketing and computer skills as well as important leadership skills. They need to be detailed oriented and they need to be able to meet deadlines. This is in addition to their creative skills.
This person is in charge of the digital marketing projects and they have the added responsibility to work with stakeholders and those in the top position of the company. They need to have very strong leadership skills and be able to work and lead others under a deal of pressure. They need to have interpersonal skills in addition to strong marketing and computer skills.
Content marketing is about creating information about a product that is interesting, informative, and relevant to consumers. They have a target audience that they are marketing to and they want to encourage that audience to build a personal relationship with the brand. They aim to get the customers to visit the company’s website to learn more about a product.
The content markets need to have creative and design skills as well as an eye for details and for editing. They need to know SEO and the best way to get the attention of the customers. They need to have the marketing skills that are able to make a product appear at the top of the search results when a specific word or keyword is searched in a search engine.
The manager is in charge of the project and needs to have SEO skills. They need to be able to examine the traffic pattern of customers to a website and where the traffic is coming from. They also need to know how much time a person is spending on a specific webpage. They need to be able to use and interoperate conversion data.
Every day, there are millions of people all over the world that use social media sites. Facebook, LinkedIn, Twitter, and Instagram are just some of the social media sites all over the world that people are using.
The social media specialist will be the person that has to develop the social media campaign and they need to make it appealing to customers. They need to showcase the best features of the products that they are selling and give the company a personality on the social media site.
A social media manager is sometimes referred to as a social media coordinator and their role is to come up with a solid social media strategy that’s going to bring you more business. It involves a whole lot more than sharing your posts on Facebook and all the other social media platforms.
First, a social media manager has to work closely with content creators, designers, and ad managers to both promote and share their content. It goes beyond attracting new customers to also getting them to take action.
A social media manager has to be well-versed in social media funnel. The approach they use must be more strategic and not reactionary like consistently posting on social media with no goal in mind.
It’s the job of a social media manager to use the various social media platforms to establish trust and inspire loyalty. It’s also part of their job to make your followers obsessed with your brand.
Meaning, everything has to be planned from the word go. The job title that relates to a ‘social media manager’ is a ‘community manager.’ The only difference is that a community manager is tasked with the role of managing a community, such as a Facebook group or online forum.
This person will need to adapt to the changes in social media and the changing needs of consumers. They need to use their marketing skills to find traffic and drive it to social media sites. They need to work with different departments and bring the ideas of the sales team to life on the social media sites.
The design aspect of the digital marketer is to create a visual that is appealing to customers and show the positive features and the appealing aspects of the products. They will make graphics and use design to make a webpage, social media page, and forms of visual digital aids to the company.
The designer needs to have experience with computer-based design programmes and they need to know and understand web development. They need to be able to tell a story about a brand that it attention-getting. They need to make the visual and the other details of a product appealing and they need to be creative. They also need to be able to make email graphics, website banners, infographics and other forms of visuals that will be able to get the attention of the customers.
This designer has to be able to think on the spot and they need to have great communications skills are well as presentation skills. They will work with a team to develop a marketing campaign for the product and make it appealing to the general public.
Digital marketers earn pretty decently. While the exact pay of each job will vary based on education and experience, there are some general figures for the salary that a person can use to determine if this field is a good match for them. The average annual salary for a digital marketer ranges between $36,000 for entry level designers in SMEs and on the higher end $185,000 for those working as regional heads for MNCs. Average salaries for someone with 3-5 years of experience is approximately $45,000 while those with 8-10 years can command easily $98,000 per annum. While these figures are rough, this is a pretty nice salary range and a person can get this job with some on the job training.
An executive is responsible for developing and managing online marketing campaigns. They’re expected to oversee the company’s social media strategy, maintain the company website, create and optimise content, track web traffic and provide reports, arrange webinars and podcasts, create ads, and prepare email marketing copy. Executives are also responsible for staying up to date on all of the latest digital marketing trends.
In many cases, most employers will prefer that applicants hold a diploma or basic degree in marketing. However, they may consider individuals who have degrees in humanities.
Executives need awesome editing and writing skills. They must also be great at communicating verbally, familiar with video editing, have a working knowledge of web development tools and software, and be well-versed in PowerPoint. Perhaps the most important skills digital marketing executives can have is project management because they are always dealing with things that are time-sensitive.
Many Singapore companies prefer candidates that have at least 1 to 3 years’ experience in digital marketing. Graphic design experience can also be a huge plus.
Digital marketing is a fast-paced industry. This means that digital marketing agency executives should have a preference for jobs where no two days are exactly the same. They must also enjoy multi-tasking.
Managerial level digital marketers are responsible for planning and executing all digital marketing campaigns, including maintaining a marketing database, performing SEO/SEM, developing social media and email marketing strategies, and creating display ad campaigns. This individual measures performance of all campaigns against ROI and KPI goals. They identify insights and trends and brainstorm new growth strategies. They are also responsible for the end-to-end customer experience across all channels and providing thought leadership and creative perspectives.
Singapore companies look for candidates with a bachelors or master degree in a marketing related field.
Managerial level digital marketers must know how to identify target audiences and devise digital campaigns that will motivate, engage and inform the audience. They must have a solid knowledge of analytics tools such as WebTrends, NetInsight and Google Analytics. The should also have a knowledge of ad serving tools, CSS, HTML, and JavaScript. Most importantly, they should have great analytical skills.
Candidates typically have experience with managing and leading SEO/SEM, email marketing, marketing database, social media and advertising campaigns. They have optimised landing pages and set up Google Adwords campaigns.
Those in managerial position must be highly creative and data-driven.
Digital marketing directors are responsible for developing and implementing strategies for digital marketing teams. They coordinate digital marketing campaigns on all platforms and work to build strong teams, and supervise collaboration between the various departments. Directors manage various projects and focus on driving business growth. They are in charge of leading website development and oversee customer-facing communication channels. These individuals also track growth and maintain reports that provide up-to-date analytics information to upper management.
Companies are looking for candidates who have bachelor’s degrees, however, many prefer those who have master’s degree in marketing as well as hands-on experience with e-commerce.
These individuals must have strong technical skills and know how to track data and system requirements. They must also have excellent communication and interpersonal skills.
Candidates typically have more than 10 years of marketing experience. They have prior dealings with managing multi-million-dollar marketing budgets and large teams.
These individuals must have a love for building strong relationships and networks. They should ideally have a thorough understanding of pop culture in Asia.
Before you apply for any digital marketing job, it’s a good idea to first test your knowledge. You can always start as a freelance digital marketer as you gradually work on building your portfolio and polishing your skills. Money shouldn’t be your major driving force at the beginning of your career, but building your portfolio and gaining valuable skills. Here are a few skills you’re expected to master to jumpstart your career as a digital marketer:
If you want to advance your digital marketing career, where do you start? Many job seekers begin by visiting Google to run a search for “Digital Marketing Job Opportunities,” which will bring your millions of results, and you may wonder how to sift through all of them and find the most suitable one.
Job boards are excellent places to start looking as they provide job seekers a plethora of opportunities from across the globe. The best job portals in Singapore will help you step on the job opportunities and become a competent and professional marketer in the years to come.
LinkedIn is undeniably one of the best job portals to advance your digital marketing career. The platform is helpful to job-seeking professionals and even those who are not currently looking for a job. Ninety two percent of recruiters use social networks in their work today, with LinkedIn being at the top of their list, according to Jobvite.
Many digital marketers do not maximize LinkedIn in their search for jobs. They do not know how to leverage LinkedIn and only copy-paste their resumes and hope that the best employer will find them. Since LinkedIn’s social features allow users to view other profiles as they job hunt, it’s essential to have a look to gain some insight into who you might work with in the future.
Tech in Asia is a job portal and magazine that aims at connecting the start-up ecosystem in Asia. You can find any tech job you love and many others in the portal. Using the portal is pretty straightforward whether you are seeking a job or looking to recruit employees. The platform allows the user to look at the salary ranges and benefits for every job posting so you can gauge whether it’s the right job for you. Moreover, its system also allows you to check the application statuses easily, so you don’t have to wait for a response for long.
Career opportunities for digital marketers do not end with LinkedIn and Tech in Asia; you can also find digital marketing jobs on Twitter. Since many people don’t always look at Twitter when job hunting, the platform can be your best chance to stand out.
Getting a job at Twitter requires you to apply a few tactics. Since you will be looking for a digital marketing job, you should follow specific jobs on Twitter accounts whose sole job is tweeting out open roles in the digital marketing industry.
It would be best if to also search for specific digital marketing hashtags. Hashtags such as #marketingjobs are excellent places to check in for current job opportunities periodically. Apart from hashtags, you can also follow the organizations you want to work for and the employees working there.
Job.com combines artificial intelligence with the blockchain to connect job seekers and companies looking for digital marketers based on the qualities both parties are endorsing. Although this portal caters to professionals in many industries, the platform is a perfect fit for digital marketers who are aggressive when advertising themselves to new employers and candidates. This means that if you prefer optimizing your job listing with particular languages more appealing to other professionals like you, the job.com portal might be the best place for you.
An ideal digital marketing job platform must also have the maximum reach. If the portal is widely spread, it will create better opportunities for job seekers. Indeed, it is one of the best job portals worldwide with a tremendous reach since it currently operates in over 60 countries and 28 different languages.
Operating for over ten years, Indeed is among the most preferred job sites for digital marketers in the world. The platform is easy to use and has an appealing design than other internet marketing job portals. Indeed combines job posts from different recruitment firms, organization career profiles, websites, and various job boards.
Glassdoor is a platform that allows job seekers to look into different organizations by reading reviews and checking CEO ratings. Glassdoor also functions as a job portal in Singapore; therefore, you should check it out if you are looking into advancing your digital marketing career.
You can easily access anonymous employee reviews on any organization’s Glassdoor page. If you want genuine insights and information about a particular company’s work culture and management, Glassdoor is the place to be. The shared experiences make a difference to candidates and help them make informed decisions.
The marketing jobs portal provides marketing jobs in any industry, including recreation, retail, and education. The platform is perfect for marketers who plan on working for companies in-house rather than agencies. You can sort the jobs by location, industry, and job function.
Additionally, the platform also offers resources for job seekers. You can find articles on everything you may need on their blog to help create a unique resume, ace an interview or navigate your digital communication.
Krop is a platform for professionals in creative industries such as digital marketing. You can sort the jobs based on type and location. Krop is perfect for job seekers who want to work in a creative industry.
The unique thing about this portal is that it can host your portfolio. If you are in the creative industry, the best way of standing out from other candidates is by having a portfolio website., Also, if you can market yourself, you will be able to market to other organizations.
Job portals help job seekers find the best launching pad to start and boost their careers as digital marketers. The job sites will allow you to learn new skills and understand the art of approaching various jobs.
Many job seekers may at times find the job search challenging amidst the competitive market. However, these platforms have risen over the years to connect job seekers with employers. Therefore, you should try your luck at the sites if you want to advance your digital marketing career.
Nearly half of internet users (44.8%) use social media to search for brand information (or products and services), which is why social media marketing is considered one of the most profitable and in-demand jobs in the digital world today.
A new report from social media management service Hootsuite showed that 60% of companies plan to increase their spending on social media marketing next year – with a majority planning to spend more than they did last year – while another study revealed that companies that use social media to engage with customers directly enjoy a 34% higher profit margin than their competitors.
The good news is that the social media landscape is changing so fast these days that you don’t have to shell out big bucks for education — because by the time you complete an education program, the subject matter would probably have already changed.
The best way to learn social media marketing is to [simply] dive in and do it.
Starting as a social media marketer and working your way up is an option, but it can be difficult – especially if you’re just starting out.
Fortunately, there are other ways to get into this booming industry that might be easier for those with little to no experience.
One of the most common entry points is to begin by working for a social media agency.
The social media industry is evolving so quickly that there are no hard and fast rules for what a ‘social media job’ should entail.
In fact, many people who work in this field don’t even have a title – instead, they’re mostly referred to as ‘digital marketers.’
Here are some of the most common social media job titles:
A social media manager or executive is in charge of a company’s entire social media marketing activities.
They are responsible for overseeing the execution of social media marketing plans.
Responsibilities include creating scheduling posts, managing engagement with customers, identifying customer needs, building relationships with influencers in the industry, brainstorming new ways to keep followers engaged, and developing innovative ideas for campaigns.
Average Salary: $80, 000 to $110, 000 Annually
A community manager is responsible for engaging with customers on social media.
They spend their day reading posts, replying to comments, and taking part in conversations. They are also responsible for developing new ways to keep followers engaged and interested in the brand, including creating contests or organizing events.
Average Salary: $60, 000 to $90, 000 Annually
A social media editor or publisher is in charge of a company’s social media publishing activities.
That usually entails editing and scheduling content, identifying trending topics and keywords for different industries, sharing relevant articles/blogs to drive traffic to the company’s website, monitoring conversations about the brand online, and engaging with customers.
Average Salary: $30, 000 to $45, 000 Annually
A social media analyst is responsible for monitoring a company’s online presence.
Average Salary: $40, 000 to $60, 000 Annually
Digital Communication/Product Developer
A digital communication or product developer is responsible for overseeing the creation of the company’s social media presence.
That usually entails creating logos, banners, video content, layouts, and custom graphics.
Average Salary: $75, 000 to $100, 000 Annually
A social media strategist analyses customers’ behaviour on social media platforms while also developing new ways to engage with them.
They then pass their findings along to the rest of the company in a report.
Average Salary: $45, 000 to $75, 000 Annually
A social media copywriter is responsible for writing posts on behalf of brands on social media channels.
Average Salary: $40, 000 to $60, 000 Annually
You’re not limited to just following one particular career path in social media marketing.
There are many different opportunities within the industry – be it brand management, community development, or even writing.
And the best part, you’re free to choose any path:
A Marketing Degree: Knowledge is power. A marketing degree will give you the credentials you need to get your foot in the door, in addition to opening a world of opportunities to you.
Online Learning: You can sign up for an online course or follow one of the many social media marketing courses available on Udemy.
Self-Studying: There are plenty of free resources online that can help you get started without breaking the bank.
Contacting Companies Directly: Easier said than done, but definitely worth a shot.
Positioning Yourself as an Expert: Social media marketing is a very competitive industry. You can take matters into your own hands by starting a blog, becoming active on social media, and guest posting for relevant websites.
Finding an Agency: Companies worldwide are always in need of freelancers to assist with their social media presence.
Own Agency: You can become your own boss by starting a social media marketing agency.
After deciding on what you want to do and garnering the necessary skills, it’s time to start looking for an exciting new job.
Here are the steps to follow in finding that coveted social media marketing job your heart desires:
Most companies will check out your social media profiles before interviewing you (even if they don’t ask for it).
So, make sure you showcase the best version of yourself and clean up any content that might be seen as unprofessional – or offensive. It’s also a good idea to create a custom background image for your profiles to stand out from the crowd.
Your social media presence is your calling card in the industry. It’s, therefore, recommended that you become proficient on all the major social media platforms – particularly LinkedIn, Twitter, and Facebook.
Also, keep in mind that each platform has different social norms and rules or basic etiquette that you’re required to follow.
Being active on social media is the best way to demonstrate your industry knowledge and establish your thought leadership.
You, however, don’t want to overdo it. Post consistently and make sure that your social media strategy aligns with your career goals – be it gaining experience or finding a job.
Networking in the social media industry can help you in two ways:
Many companies require that applicants answer a few interview questions when applying for a job.
Common interview questions might be:
“What is social media marketing?”
“How would you go about building a loyal following on Twitter?”
If you’re going for an in-person interview, it’s best to do some research beforehand – so you don’t fumble when the interviewer asks these questions.
We’ve already established that social media is a competitive industry. With thousands of people entering the field every year, it’s only natural that you would want to stand out from the crowd.
Are you already an expert in another industry?
If so, it can be a great advantage to have industry-specific knowledge. But you might need to brush up on the terminology and jargon specific to social media marketing.
Learning some of these terminologies will help you understand what’s going on in the industry and go a long way towards impressing your new employer.
Nowadays, social media plays an integral role in the success of most companies. Most businesses have a strong presence on at least one social media platform, which they use to engage with consumers and promote their brands.
While most companies may not require a degree in social media, they’ll most likely be looking for individuals that understand the industry – such as best practices and trends.
Aside from gaining experience or applying directly to companies, another way to learn more about the industry is by reading articles on social media channels. Not only will this help you to gain knowledge and develop your skills, but it can also give you the chance to test out your writing.
Employers are looking for people with confidence and enthusiasm – so don’t be afraid to promote yourself. Social media marketing is an industry that grows every day, with thousands of people joining it every year. It’s a competitive job market, quite strenuous for new entrants trying to find work.
As we’ve established, social media marketing is an industry that’s evolving rapidly.
With so many new developments, it can be easy to feel overwhelmed and under-qualified.
The best way to handle this situation is by staying on top of industry trends – while also learning about other relevant topics — such as online customer engagement, social CRM, and content marketing.
The future looks bright for social media marketers. As consumer online behaviour evolves, companies will continue looking for individuals who can implement and manage their social media strategies.
You can give yourself a leg up by increasing your knowledge and experience in the industry. That could be done by taking social media marketing courses or self-learning through articles and case studies.
Along with this, you should also consider networking and showcasing your skills by becoming a content writer for a company or a volunteer moderator for an organization.
As long as you’re willing to put in the effort and dedication needed, social media marketing is an industry that offers rewarding opportunities – regardless of your experience level.
The social media industry is booming, with thousands of people entering it each year.
But since it’s highly competitive, so you’ll need to put in the effort and research required to get ahead.
By staying abreast of trends and increasing your knowledge of related fields, you’ll be able to develop the skills and experience needed to find work and land the job you want.
So, what should we expect from social media users and advertisers from 2022 and beyond?
While social media itself will continue to grow, some trends can indicate what skills marketers should have.
For example, due to the introduction of chatbots – AI-driven digital assistants designed to make customer service more interactive, companies will likely invest heavily in virtual assistants.
Social network integration is also another trend – with platforms like Instagram and Snapchat becoming more like mini-websites.
By having the skills to manage social networks, you’ll be able to make use of these opportunities.
According to Hootsuite’s 2018 survey of over 1,000 marketers, 44% saw influencer marketing as the most effective form of content for their brand.
As a result, it’ll be important for marketers to have the required skills to work with influencers and manage this type of partnership.
With the popularity of chatbots and AI-driven assistants, companies will find new ways to personalize user experience.
To keep up with these changes, marketers should invest in learning about other digital trends – such as virtual reality, augmented reality, artificial intelligence (AI), machine learning (ML), and the internet of things (IoT).
According to a 2021 Forbes report, social media will continue being popular, with many companies hiring skilled marketers.
By skilled, we mean having experience in the following areas:
In addition, it’ll also help to know about content marketing and paid advertising.
Given the increase in competition, having a marketing degree will also be beneficial, along with experience in related fields like customer service and sales.
Given how quickly trends can change, you’ll need to be flexible and willing to learn new skills such as UX (user experience) design, vital for all types of businesses due to its ability to improve conversion rates.
AI has become a significant area of focus for social media marketers, with companies looking for marketers who have skills related to machine learning.
At present, marketers are using AI technology to automate tasks that only humans would do. That not only improves efficiency but also minimizes the chance of human error.
With its ability to streamline processes, provide real-time insights, and improve customer experience, you can see why social media marketers view it as vital to their workflow.
In addition, this trend is expected to continue into 2022 – with AI impacting almost every industry in some way or another. The number of companies looking for AI-related skills on LinkedIn has also doubled over the past two years.
Now that we’ve looked at how social media marketing is likely to change let’s look at how you can start working in this industry.
So, what sort of experience do companies expect from people looking for work in social media marketing?
LinkedIn found that 88% of employers consider it vital for marketers to have social media skills, with 60% preferring to hire marketers with at least two years of experience.
That means it’s in your best interest to find a project that allows you to gain experience in this area.
If you don’t have any prior experience, try using Fiverr or Upwork to find short-term projects to help you build relevant skills. That could be anything, from writing blog posts for small businesses and promoting products using social media ads to creating infographics.
Here are some additional tips to help you develop the skills you’ll need to secure a job in the social media marketing field:
You don’t need a formal education to jumpstart a social media marketing career, but a degree or any other certification can be extremely helpful.
A degree program will offer you the skills and knowledge you’ll need to work in the industry while giving you practical experience through internships. That can help you secure a job – especially if your internship is with a well-known company.
As more students choose to study online, you can choose from a range of flexible certificate, diploma, and degree programs. Many of these programs are taught by industry experts and allow you to study at your own pace.
Social media is all about building connections, so why not start now? Many social media marketers started by contributing to forums, writing for blogs, or starting their own blog. The experience you gain will help you build your skillset.
One of the best ways to gain experience in social media marketing is through volunteering or freelancing. Look for opportunities that allow you to learn new skills and gain valuable industry experience.
That could be anything from running a live Twitter chat to copywriting for an animal shelter’s blog or taking over a small business’s social media.
Social media marketing isn’t just about slapping together a few random posts or ads, so it helps to have a strategy in place. That means finding the perfect influencer for your brand, establishing your voice, and gauging how much social media you should be using.
To become well-known in this space, you’ll need to share that strategy with brands or companies you work with. You have to prove that you have a deep understanding of social media and its role in the online marketing world.
During interviews, you want to demonstrate your strategic knowledge, like using in-field organic posts to drive traffic and sales.
In addition to gaining experience, you should also try building a portfolio of your work. You can share it on social media and with potential employers.
Don’t just send out a link to your LinkedIn profile – create an easy-to-share digital portfolio that features all the best work you’ve done in the past. That could be anything from a simple PDF document to a detailed case study.
Adding samples of your work can help you stand out from other applicants and show that you value your skills.
While big brands might have the budget to hire a dedicated social media manager, many small businesses can’t. That means you could find a lot of work by looking for opportunities with these brands.
One way to get started is by reaching out to local businesses in your area. If you want to work from home, start using sites like Craigslist and Gumtree to find small businesses in your area that need help with their social media.
You could also look for online jobs by using sites like Upwork or Freelancer.
In addition to getting an education and gaining experience, you should also consider getting certified in social media marketing. That demonstrates your commitment to learning and could help you get ahead when applying for jobs.
Certification programs include courses in social media marketing and other relevant topics, such as how to use analytics or market a business on Facebook. Some certification programs also add the opportunity to network and build relationships with professionals in the industry.
We’ve compiled a list of the best social media marketing courses that you can take to get certified.
HubSpot is a well-trusted marketing platform that offers a free certification course for social media managers.
You’ll learn about the best social media marketing practices, from building engagement and amplifying lead generation efforts to using advanced tactics like influencer marketing and reporting on ROI.
To receive your certificate, you’ll need to take a quiz covering the topics discussed in the course. The entire course is free to take, and each section features free notes and a video lecture from HubSpot’s experts.
What You’ll Learn:
Course link: https://academy.hubspot.com/courses/social-media
Cost: Free
Levels: Beginner, Intermediate
Do you want to learn how to manage your social media accounts?
If so, taking this Hootsuite training course is the first step in the right direction.
What You’ll Learn:
Why Enrol for this Course?
Hootsuite is one of the leading social media management platforms, making its certification course quite ideal for beginners. You’ll also get access to the Hootsuite dashboard, which gives you real-time insights on your social accounts and allows you to manage your team more efficiently.
Course Duration: 6 Hours
Course link: https://education.hootsuite.com/courses/social-marketing-certification
Cost: $199
Levels: Beginner, Intermediate, Advanced
This Facebook certification course is ideal for newbies who are looking to learn more about the platform. You’ll get tips on creating an engaging Facebook page, how to boost your posts, and what steps to take to foster engagement with your audience.
What You’ll Learn:
Why Enrol for this Course?
The course is incredibly beginner-friendly and accessible. In addition, it’s a free course offered by the leading social media platform, meaning that its content is reliable and practical.
Course Duration: 10 to 20-minute video
Course link: https://www.facebook.com/business/learn/
Cost: Free
This LinkedIn certification course is ideal for anyone new to social media and looking to make a career switch. The course covers how marketers communicate with their audience and the tools and tricks professionals use to boost engagement and amplify reach.
What You’ll Learn:
Why Enrol for this Course?
LinkedIn offers an authoritative course on how to build a career in social media. In addition, you’ll be able to take advantage of LinkedIn’s free tools, such as their publishing platform and LinkedIn Learning, which offers over 4,000 courses.
Course Duration: 53 Minutes
Course Link: https://www.linkedin.com/learning/social-media-marketing-foundations-3/what-is-social-media-marketing?autoAdvance=true&autoSkip=false&autoplay=true&resume=true
Cost: Free
Levels: Beginner, Intermediate, Advanced
This course is provided by Online Marketing Institute, an industry leader in training professionals on social media. The course is divided into 11 parts, covering almost everything there’s to know about social media marketing.
What You’ll Learn:
Why Enrol for this Course?
In addition to being an industry leader, OMI also offers a variety of free and paid courses that range from account management to SEO. This course is an excellent option for beginners who are just starting their social media careers.
Course Duration: 6.6 hours
Course Link: https://university.omi.com/social-media-marketing/
Cost: $859 or 3 Payments of $286
Levels: Beginner, Intermediate, Advanced
Certification: Yes, but after doing an exam
Course Link: https://www.onlinemarketinginstitute.org/certifications/social-media-marketing-certification-2/
This course is a bit advanced. It does not take you through the basics but more advanced social media marketing techniques. You will learn how to manage multiple social profiles, including LinkedIn and YouTube, and advanced Facebook marketing techniques involving campaigns, contests, and promotions.
What You’ll Learn:
Why Enrol for this Course?
This course is another excellent option for those who want to transition into a social media career. In addition, it’s provided by Market Motive, which offers a variety of courses on marketing and management techniques.
Course Duration: 25+ hours
Course Link: https://www.marketmotive.com/social-media-training-courses/
Cost: $599
Levels: Intermediate, Advanced
Certification: Yes
This is one of the most content-heavy courses on the list, with more than 20 hours of modules. The course is designed for marketers at all levels, both beginners and experts looking to get ahead.
What You’ll Learn:
Why Enrol for this Course?
This course is perfect for those who want to master social media marketing or market their business. Suffice it to say that the course offers comprehensive coverage of all there’s to know about social media marketing.
Course Duration: 20.5 hours
Course Link: www.udemy.com/course/social-media-marketing-masterclass
Cost: 109.00
Levels: Beginner, Intermediate, Advanced
Certification: Yes
