Best Job Portals to Advance Your Digital Marketing Career in Singapore
If you want to advance your digital marketing career, where do you start? Many job seekers begin by visiting Google to run a search for “Digital Marketing Job Opportunities,” which will bring your millions of results, and you may wonder how to sift through all of them and find the most suitable one.
Job boards are excellent places to start looking as they provide job seekers a plethora of opportunities from across the globe. The best job portals in Singapore will help you step on the job opportunities and become a competent and professional marketer in the years to come.
LinkedIn
LinkedIn is undeniably one of the best job portals to advance your digital marketing career. The platform is helpful to job-seeking professionals and even those who are not currently looking for a job. Ninety two percent of recruiters use social networks in their work today, with LinkedIn being at the top of their list, according to Jobvite.
Many digital marketers do not maximize LinkedIn in their search for jobs. They do not know how to leverage LinkedIn and only copy-paste their resumes and hope that the best employer will find them. Since LinkedIn’s social features allow users to view other profiles as they job hunt, it’s essential to have a look to gain some insight into who you might work with in the future.
Tech in Asia
Tech in Asia is a job portal and magazine that aims at connecting the start-up ecosystem in Asia. You can find any tech job you love and many others in the portal. Using the portal is pretty straightforward whether you are seeking a job or looking to recruit employees. The platform allows the user to look at the salary ranges and benefits for every job posting so you can gauge whether it’s the right job for you. Moreover, its system also allows you to check the application statuses easily, so you don’t have to wait for a response for long.
Twitter
Career opportunities for digital marketers do not end with LinkedIn and Tech in Asia; you can also find digital marketing jobs on Twitter. Since many people don’t always look at Twitter when job hunting, the platform can be your best chance to stand out.
Getting a job at Twitter requires you to apply a few tactics. Since you will be looking for a digital marketing job, you should follow specific jobs on Twitter accounts whose sole job is tweeting out open roles in the digital marketing industry.
It would be best if to also search for specific digital marketing hashtags. Hashtags such as #marketingjobs are excellent places to check in for current job opportunities periodically. Apart from hashtags, you can also follow the organizations you want to work for and the employees working there.
Job.com
Job.com combines artificial intelligence with the blockchain to connect job seekers and companies looking for digital marketers based on the qualities both parties are endorsing. Although this portal caters to professionals in many industries, the platform is a perfect fit for digital marketers who are aggressive when advertising themselves to new employers and candidates. This means that if you prefer optimizing your job listing with particular languages more appealing to other professionals like you, the job.com portal might be the best place for you.
Indeed
An ideal digital marketing job platform must also have the maximum reach. If the portal is widely spread, it will create better opportunities for job seekers. Indeed, it is one of the best job portals worldwide with a tremendous reach since it currently operates in over 60 countries and 28 different languages.
Operating for over ten years, Indeed is among the most preferred job sites for digital marketers in the world. The platform is easy to use and has an appealing design than other internet marketing job portals. Indeed combines job posts from different recruitment firms, organization career profiles, websites, and various job boards.
Glassdoor
Glassdoor is a platform that allows job seekers to look into different organizations by reading reviews and checking CEO ratings. Glassdoor also functions as a job portal in Singapore; therefore, you should check it out if you are looking into advancing your digital marketing career.
You can easily access anonymous employee reviews on any organization’s Glassdoor page. If you want genuine insights and information about a particular company’s work culture and management, Glassdoor is the place to be. The shared experiences make a difference to candidates and help them make informed decisions.
Marketing Jobs
The marketing jobs portal provides marketing jobs in any industry, including recreation, retail, and education. The platform is perfect for marketers who plan on working for companies in-house rather than agencies. You can sort the jobs by location, industry, and job function.
Additionally, the platform also offers resources for job seekers. You can find articles on everything you may need on their blog to help create a unique resume, ace an interview or navigate your digital communication.
Krop
Krop is a platform for professionals in creative industries such as digital marketing. You can sort the jobs based on type and location. Krop is perfect for job seekers who want to work in a creative industry.
The unique thing about this portal is that it can host your portfolio. If you are in the creative industry, the best way of standing out from other candidates is by having a portfolio website., Also, if you can market yourself, you will be able to market to other organizations.
Job portals help job seekers find the best launching pad to start and boost their careers as digital marketers. The job sites will allow you to learn new skills and understand the art of approaching various jobs.
Many job seekers may at times find the job search challenging amidst the competitive market. However, these platforms have risen over the years to connect job seekers with employers. Therefore, you should try your luck at the sites if you want to advance your digital marketing career.
Jumpstarting a Career in Social Media Marketing: All there’s to Know
Nearly half of internet users (44.8%) use social media to search for brand information (or products and services), which is why social media marketing is considered one of the most profitable and in-demand jobs in the digital world today.
A new report from social media management service Hootsuite showed that 60% of companies plan to increase their spending on social media marketing next year – with a majority planning to spend more than they did last year – while another study revealed that companies that use social media to engage with customers directly enjoy a 34% higher profit margin than their competitors.
The good news is that the social media landscape is changing so fast these days that you don’t have to shell out big bucks for education — because by the time you complete an education program, the subject matter would probably have already changed.
The best way to learn social media marketing is to [simply] dive in and do it.
Getting a Social Media Marketing Job
Starting as a social media marketer and working your way up is an option, but it can be difficult – especially if you’re just starting out.
Fortunately, there are other ways to get into this booming industry that might be easier for those with little to no experience.
One of the most common entry points is to begin by working for a social media agency.
Social Media Job Titles
The social media industry is evolving so quickly that there are no hard and fast rules for what a ‘social media job’ should entail.
In fact, many people who work in this field don’t even have a title – instead, they’re mostly referred to as ‘digital marketers.’
Here are some of the most common social media job titles:
i. Social Media Manager/Executive
A social media manager or executive is in charge of a company’s entire social media marketing activities.
They are responsible for overseeing the execution of social media marketing plans.
Responsibilities include creating scheduling posts, managing engagement with customers, identifying customer needs, building relationships with influencers in the industry, brainstorming new ways to keep followers engaged, and developing innovative ideas for campaigns.
Average Salary: $80, 000 to $110, 000 Annually
ii. Community Manager
A community manager is responsible for engaging with customers on social media.
They spend their day reading posts, replying to comments, and taking part in conversations. They are also responsible for developing new ways to keep followers engaged and interested in the brand, including creating contests or organizing events.
Average Salary: $60, 000 to $90, 000 Annually
iii. Social Media Editor/Publisher
A social media editor or publisher is in charge of a company’s social media publishing activities.
That usually entails editing and scheduling content, identifying trending topics and keywords for different industries, sharing relevant articles/blogs to drive traffic to the company’s website, monitoring conversations about the brand online, and engaging with customers.
Average Salary: $30, 000 to $45, 000 Annually
iv. Social Media Analyst
A social media analyst is responsible for monitoring a company’s online presence.
Average Salary: $40, 000 to $60, 000 Annually
Digital Communication/Product Developer
A digital communication or product developer is responsible for overseeing the creation of the company’s social media presence.
That usually entails creating logos, banners, video content, layouts, and custom graphics.
Average Salary: $75, 000 to $100, 000 Annually
v. Social Media Strategist
A social media strategist analyses customers’ behaviour on social media platforms while also developing new ways to engage with them.
They then pass their findings along to the rest of the company in a report.
Average Salary: $45, 000 to $75, 000 Annually
vi. Social Media Copywriter
A social media copywriter is responsible for writing posts on behalf of brands on social media channels.
Average Salary: $40, 000 to $60, 000 Annually
How to Jumpstart Your Social Media Marketing Career
You’re not limited to just following one particular career path in social media marketing.
There are many different opportunities within the industry – be it brand management, community development, or even writing.
And the best part, you’re free to choose any path:
A Marketing Degree: Knowledge is power. A marketing degree will give you the credentials you need to get your foot in the door, in addition to opening a world of opportunities to you.
Online Learning: You can sign up for an online course or follow one of the many social media marketing courses available on Udemy.
Self-Studying: There are plenty of free resources online that can help you get started without breaking the bank.
Contacting Companies Directly: Easier said than done, but definitely worth a shot.
Positioning Yourself as an Expert: Social media marketing is a very competitive industry. You can take matters into your own hands by starting a blog, becoming active on social media, and guest posting for relevant websites.
Finding an Agency: Companies worldwide are always in need of freelancers to assist with their social media presence.
Own Agency: You can become your own boss by starting a social media marketing agency.
Getting a Social Media Marketing Job
After deciding on what you want to do and garnering the necessary skills, it’s time to start looking for an exciting new job.
Here are the steps to follow in finding that coveted social media marketing job your heart desires:
1. Update Your Social Media Profiles
Most companies will check out your social media profiles before interviewing you (even if they don’t ask for it).
So, make sure you showcase the best version of yourself and clean up any content that might be seen as unprofessional – or offensive. It’s also a good idea to create a custom background image for your profiles to stand out from the crowd.
2. Be Proficient on All the Major Social Media Channels (Particularly, Facebook, LinkedIn, and Twitter)
Your social media presence is your calling card in the industry. It’s, therefore, recommended that you become proficient on all the major social media platforms – particularly LinkedIn, Twitter, and Facebook.
Also, keep in mind that each platform has different social norms and rules or basic etiquette that you’re required to follow.
3. Be Active!
Being active on social media is the best way to demonstrate your industry knowledge and establish your thought leadership.
You, however, don’t want to overdo it. Post consistently and make sure that your social media strategy aligns with your career goals – be it gaining experience or finding a job.
4. Network
Networking in the social media industry can help you in two ways:
- It allows you to build relationships with other professionals who could potentially become future clients or employers.
- It allows you to show off your industry knowledge and develop a valuable skillset. A great way to network with people in this industry is by attending conferences, events, and meetups.
5. Be Prepared for Any Questions
Many companies require that applicants answer a few interview questions when applying for a job.
Common interview questions might be:
“What is social media marketing?”
“How would you go about building a loyal following on Twitter?”
If you’re going for an in-person interview, it’s best to do some research beforehand – so you don’t fumble when the interviewer asks these questions.
6. Show Off Your Expertise
We’ve already established that social media is a competitive industry. With thousands of people entering the field every year, it’s only natural that you would want to stand out from the crowd.
7. Learn the Lingo
Are you already an expert in another industry?
If so, it can be a great advantage to have industry-specific knowledge. But you might need to brush up on the terminology and jargon specific to social media marketing.
Learning some of these terminologies will help you understand what’s going on in the industry and go a long way towards impressing your new employer.
8. Do Your Research
Nowadays, social media plays an integral role in the success of most companies. Most businesses have a strong presence on at least one social media platform, which they use to engage with consumers and promote their brands.
While most companies may not require a degree in social media, they’ll most likely be looking for individuals that understand the industry – such as best practices and trends.
Aside from gaining experience or applying directly to companies, another way to learn more about the industry is by reading articles on social media channels. Not only will this help you to gain knowledge and develop your skills, but it can also give you the chance to test out your writing.
9. Be Confident
Employers are looking for people with confidence and enthusiasm – so don’t be afraid to promote yourself. Social media marketing is an industry that grows every day, with thousands of people joining it every year. It’s a competitive job market, quite strenuous for new entrants trying to find work.
10. Keep learning
As we’ve established, social media marketing is an industry that’s evolving rapidly.
With so many new developments, it can be easy to feel overwhelmed and under-qualified.
The best way to handle this situation is by staying on top of industry trends – while also learning about other relevant topics — such as online customer engagement, social CRM, and content marketing.
The Future Looks Bright for Social Media Marketers
The future looks bright for social media marketers. As consumer online behaviour evolves, companies will continue looking for individuals who can implement and manage their social media strategies.
You can give yourself a leg up by increasing your knowledge and experience in the industry. That could be done by taking social media marketing courses or self-learning through articles and case studies.
Along with this, you should also consider networking and showcasing your skills by becoming a content writer for a company or a volunteer moderator for an organization.
As long as you’re willing to put in the effort and dedication needed, social media marketing is an industry that offers rewarding opportunities – regardless of your experience level.
Social Media Marketing Career Trends to Watch in 2022
The social media industry is booming, with thousands of people entering it each year.
But since it’s highly competitive, so you’ll need to put in the effort and research required to get ahead.
By staying abreast of trends and increasing your knowledge of related fields, you’ll be able to develop the skills and experience needed to find work and land the job you want.
So, what should we expect from social media users and advertisers from 2022 and beyond?
Social Media Marketing Requirements
While social media itself will continue to grow, some trends can indicate what skills marketers should have.
For example, due to the introduction of chatbots – AI-driven digital assistants designed to make customer service more interactive, companies will likely invest heavily in virtual assistants.
Social network integration is also another trend – with platforms like Instagram and Snapchat becoming more like mini-websites.
By having the skills to manage social networks, you’ll be able to make use of these opportunities.
Influencer Marketing Requirements
According to Hootsuite’s 2018 survey of over 1,000 marketers, 44% saw influencer marketing as the most effective form of content for their brand.
As a result, it’ll be important for marketers to have the required skills to work with influencers and manage this type of partnership.
Personalized Online Experiences
With the popularity of chatbots and AI-driven assistants, companies will find new ways to personalize user experience.
To keep up with these changes, marketers should invest in learning about other digital trends – such as virtual reality, augmented reality, artificial intelligence (AI), machine learning (ML), and the internet of things (IoT).
Social Media Marketing Employment Trends (2022-2025)
According to a 2021 Forbes report, social media will continue being popular, with many companies hiring skilled marketers.
By skilled, we mean having experience in the following areas:
- Social selling skills
- Influencer marketing
- Marketing automation expertise
In addition, it’ll also help to know about content marketing and paid advertising.
Given the increase in competition, having a marketing degree will also be beneficial, along with experience in related fields like customer service and sales.
Given how quickly trends can change, you’ll need to be flexible and willing to learn new skills such as UX (user experience) design, vital for all types of businesses due to its ability to improve conversion rates.
Machine Learning and Artificial Intelligence (AI) Skills
AI has become a significant area of focus for social media marketers, with companies looking for marketers who have skills related to machine learning.
At present, marketers are using AI technology to automate tasks that only humans would do. That not only improves efficiency but also minimizes the chance of human error.
With its ability to streamline processes, provide real-time insights, and improve customer experience, you can see why social media marketers view it as vital to their workflow.
In addition, this trend is expected to continue into 2022 – with AI impacting almost every industry in some way or another. The number of companies looking for AI-related skills on LinkedIn has also doubled over the past two years.
How to Gain Social Media Marketing Experience
Now that we’ve looked at how social media marketing is likely to change let’s look at how you can start working in this industry.
So, what sort of experience do companies expect from people looking for work in social media marketing?
LinkedIn found that 88% of employers consider it vital for marketers to have social media skills, with 60% preferring to hire marketers with at least two years of experience.
That means it’s in your best interest to find a project that allows you to gain experience in this area.
If you don’t have any prior experience, try using Fiverr or Upwork to find short-term projects to help you build relevant skills. That could be anything, from writing blog posts for small businesses and promoting products using social media ads to creating infographics.
Here are some additional tips to help you develop the skills you’ll need to secure a job in the social media marketing field:
1. Get the Education You Need
You don’t need a formal education to jumpstart a social media marketing career, but a degree or any other certification can be extremely helpful.
A degree program will offer you the skills and knowledge you’ll need to work in the industry while giving you practical experience through internships. That can help you secure a job – especially if your internship is with a well-known company.
As more students choose to study online, you can choose from a range of flexible certificate, diploma, and degree programs. Many of these programs are taught by industry experts and allow you to study at your own pace.
2. Start Volunteering or Freelancing
Social media is all about building connections, so why not start now? Many social media marketers started by contributing to forums, writing for blogs, or starting their own blog. The experience you gain will help you build your skillset.
One of the best ways to gain experience in social media marketing is through volunteering or freelancing. Look for opportunities that allow you to learn new skills and gain valuable industry experience.
That could be anything from running a live Twitter chat to copywriting for an animal shelter’s blog or taking over a small business’s social media.
3. Get Strategic
Social media marketing isn’t just about slapping together a few random posts or ads, so it helps to have a strategy in place. That means finding the perfect influencer for your brand, establishing your voice, and gauging how much social media you should be using.
To become well-known in this space, you’ll need to share that strategy with brands or companies you work with. You have to prove that you have a deep understanding of social media and its role in the online marketing world.
During interviews, you want to demonstrate your strategic knowledge, like using in-field organic posts to drive traffic and sales.
4. Build a Portfolio
In addition to gaining experience, you should also try building a portfolio of your work. You can share it on social media and with potential employers.
Don’t just send out a link to your LinkedIn profile – create an easy-to-share digital portfolio that features all the best work you’ve done in the past. That could be anything from a simple PDF document to a detailed case study.
Adding samples of your work can help you stand out from other applicants and show that you value your skills.
5. Look for Small Businesses that Need Help with social media But Have a Small Budget
While big brands might have the budget to hire a dedicated social media manager, many small businesses can’t. That means you could find a lot of work by looking for opportunities with these brands.
One way to get started is by reaching out to local businesses in your area. If you want to work from home, start using sites like Craigslist and Gumtree to find small businesses in your area that need help with their social media.
You could also look for online jobs by using sites like Upwork or Freelancer.
6. Get Certified
In addition to getting an education and gaining experience, you should also consider getting certified in social media marketing. That demonstrates your commitment to learning and could help you get ahead when applying for jobs.
Certification programs include courses in social media marketing and other relevant topics, such as how to use analytics or market a business on Facebook. Some certification programs also add the opportunity to network and build relationships with professionals in the industry.
The 7 Best Social Media Marketing Courses with Certification (Free & Paid)
We’ve compiled a list of the best social media marketing courses that you can take to get certified.
1. Social Media Marketing Certification (HubSpot’s FREE Certification Course)
HubSpot is a well-trusted marketing platform that offers a free certification course for social media managers.
You’ll learn about the best social media marketing practices, from building engagement and amplifying lead generation efforts to using advanced tactics like influencer marketing and reporting on ROI.
To receive your certificate, you’ll need to take a quiz covering the topics discussed in the course. The entire course is free to take, and each section features free notes and a video lecture from HubSpot’s experts.
What You’ll Learn:
- How to develop an effective social media marketing strategy
- The benefits of in-field social media marketing tactics
- How to use social listening tools (like Twilert and Mention)
- How to leverage influencer marketing
- How to measure social media ROI
Course link: https://academy.hubspot.com/courses/social-media
Cost: Free
Levels: Beginner, Intermediate
2. Social Marketing Certification Course (Hootsuite)
Do you want to learn how to manage your social media accounts?
If so, taking this Hootsuite training course is the first step in the right direction.
What You’ll Learn:
- How to set up your profile and accounts on social channels like Facebook, Instagram, Google+, and LinkedIn
- How to monitor conversations related to your brand or industry
- The best practices for creating engaging content for various social channels
- Social media advertising fundamentals
Why Enrol for this Course?
Hootsuite is one of the leading social media management platforms, making its certification course quite ideal for beginners. You’ll also get access to the Hootsuite dashboard, which gives you real-time insights on your social accounts and allows you to manage your team more efficiently.
Course Duration: 6 Hours
Course link: https://education.hootsuite.com/courses/social-marketing-certification
Cost: $199
Levels: Beginner, Intermediate, Advanced
3. Facebook Blueprint (Facebook)
This Facebook certification course is ideal for newbies who are looking to learn more about the platform. You’ll get tips on creating an engaging Facebook page, how to boost your posts, and what steps to take to foster engagement with your audience.
What You’ll Learn:
- How to use organic Facebook content, ads, and stories to connect with your audience
- How to take advantage of Facebook’s latest features, such as live videos and messenger bots
Why Enrol for this Course?
The course is incredibly beginner-friendly and accessible. In addition, it’s a free course offered by the leading social media platform, meaning that its content is reliable and practical.
Course Duration: 10 to 20-minute video
Course link: https://www.facebook.com/business/learn/
Cost: Free
4. Social Media Marketing Foundations (LinkedIn)
This LinkedIn certification course is ideal for anyone new to social media and looking to make a career switch. The course covers how marketers communicate with their audience and the tools and tricks professionals use to boost engagement and amplify reach.
What You’ll Learn:
- How social channels like Twitter, Facebook, and LinkedIn work
- How to develop a social media content strategy that boosts brand awareness
- The most effective tactics for organizing your social campaigns, including best practices for Facebook ads, Twitter chats, and influencer marketing
- How to Interact with Customers
- Innovating with social media
Why Enrol for this Course?
LinkedIn offers an authoritative course on how to build a career in social media. In addition, you’ll be able to take advantage of LinkedIn’s free tools, such as their publishing platform and LinkedIn Learning, which offers over 4,000 courses.
Course Duration: 53 Minutes
Course Link: https://www.linkedin.com/learning/social-media-marketing-foundations-3/what-is-social-media-marketing?autoAdvance=true&autoSkip=false&autoplay=true&resume=true
Cost: Free
Levels: Beginner, Intermediate, Advanced
5. Social Media Marketing (OMI)
This course is provided by Online Marketing Institute, an industry leader in training professionals on social media. The course is divided into 11 parts, covering almost everything there’s to know about social media marketing.
What You’ll Learn:
- How to create your brand’s presence on social channels like Facebook, Twitter, LinkedIn, Pinterest, and Snapchat
- How to develop a compelling social media strategy that resonates with your audience
- The different types of metrics you can use to monitor the success of your social media strategies
- Facebook Insights
- Content marketing for social media
Why Enrol for this Course?
In addition to being an industry leader, OMI also offers a variety of free and paid courses that range from account management to SEO. This course is an excellent option for beginners who are just starting their social media careers.
Course Duration: 6.6 hours
Course Link: https://university.omi.com/social-media-marketing/
Cost: $859 or 3 Payments of $286
Levels: Beginner, Intermediate, Advanced
Certification: Yes, but after doing an exam
Course Link: https://www.onlinemarketinginstitute.org/certifications/social-media-marketing-certification-2/
6. Advanced Social Media Certification Training (Market Motive)
This course is a bit advanced. It does not take you through the basics but more advanced social media marketing techniques. You will learn how to manage multiple social profiles, including LinkedIn and YouTube, and advanced Facebook marketing techniques involving campaigns, contests, and promotions.
What You’ll Learn:
- How businesses are using paid ads on different social channels
- The best practices for managing your company’s online reputation
- Different methods you can use to automate your efforts, including Hootsuite and Buffer
- Advanced social media analytics
- social media marketing tools
- YouTube and video marketing
- Facebook advertising and monitoring
Why Enrol for this Course?
This course is another excellent option for those who want to transition into a social media career. In addition, it’s provided by Market Motive, which offers a variety of courses on marketing and management techniques.
Course Duration: 25+ hours
Course Link: https://www.marketmotive.com/social-media-training-courses/
Cost: $599
Levels: Intermediate, Advanced
Certification: Yes
7. Social Media Marketing Masterclass (Udemy)
This is one of the most content-heavy courses on the list, with more than 20 hours of modules. The course is designed for marketers at all levels, both beginners and experts looking to get ahead.
What You’ll Learn:
- How to use Twitter effectively, including best practices for using hashtags and managing your Twitter feed
- Content promotion techniques that can help you expand your reach on various social channels
- Using Google+ for branding and lead generation
- Scheduling posts on Twitter, Facebook, and LinkedIn with Hootsuite or Buffer
- Useful content ideas for each social channel (e.g., Twitter chats)
Why Enrol for this Course?
This course is perfect for those who want to master social media marketing or market their business. Suffice it to say that the course offers comprehensive coverage of all there’s to know about social media marketing.
Course Duration: 20.5 hours
Course Link: www.udemy.com/course/social-media-marketing-masterclass
Cost: 109.00
Levels: Beginner, Intermediate, Advanced
Certification: Yes
