Top Web Designers & Web Design Singapore Guide

who are the top website design agencies in singapore

Web Design Singapore

Here is a complete guide to the top web designs, web designers, website design agencies in Singapore together with trends, facts, statistics, helpful tips to help you in interviewing and shortlisting web design agencies, understanding web design trends, web design platforms and costs.


What is Web Design

Simply put, web design refers to the process of creating and maintaining websites. There are different areas of web design that you need to know as you plan for your next website development project. They include:

  • Web Graphic Design
  • Interface Design
  • User Experience Design
  • Authoring
  • Search Engine Optimisation

Web design can also be defined as the process of conceptualising, planning, and creation of a collection of electronic files that go on to determine the layout, text styles, colours, graphics, structure, images, and other interactive features that together make up your web application and how visitors interact with it.

The internet has seen many changes in the past decade and some web design trends have come and passed.

The most significant shift has been in designing responsive websites, the integration of AI and many other prototyping tools. It is important to understand how trends will affect your online presence and reputation in the future.

Hire good web designers in Singapore who can help bring your web design ideas to life. For this we compiled a list of top web design agencies in Singapore.  There are many benefits of hiring a professional web designer compared to doing it yourself and top of the list is that they are privy to the trends shaping the Singaporean and international digital space.

A web designer does exactly what their name implies. They are responsible for designing the appearance of websites.

It’s more like building a house. Before construction, your architecture makes a plan or layout of the house. It’s this layout that determines where the bedrooms, kitchen, halls, W/B, windows, and doors will be. Going further, you may have to select the colour scheme of the rooms and the house’s exterior.

It’s the same thing with web designers. Before web developers are ushered in, web designers have first to create a plan and layout of the site. They’re responsible for designing the home page, services page, product pages, about us, and all the other pages your website needs.

Importance of Web Design in Singapore

How does web design impact your final website, your target audience, and your business in general?

  • Satisfy Your Customers: Professional web design is about meeting the needs of your site’s visitors. It’s about conveying your message in the shortest time possible without confusing your visitors with unnecessary design items.

It’s about making your site’s navigation predictable, consistent, and easy enough for your site’s visitors to understand, and with the aim of establishing a positive relationship with the visitors that check you out.

  • Attract Search Engines: Search engines don’t look at websites the same way we humans do. No matter how good your site looks aesthetically, if it’s not designed in a manner that makes it easy for search engines to crawl it, then don’t expect it to show up in the search engine result pages.

Web designers understand this, and it’s among the things they prioritise on when designing websites.

  • To avoid Technical Glitches: Any small technical glitch on your site is enough to turn scores of the visitors that check you out away. Broken links, dropped images, and lengthy loading times are among the issues that a professional web designer will be helping you remedy.
  • Your Website sets the First Impression: Every time a potential customer searches for your business online, the first place they’ll be directed to is your website. It’s the first interaction they have with your business.

If they don’t like your website, you can bet they’ll also have a hard time liking your business.

It’s for this reason that you want to hire the best web designer to help you create a website that leaves a positive impression of your business within the first few seconds of interacting with it.

Is the website updated? Does it look appealing enough?

  • Helps you Gain a Competitive Edge: Nothing you do will be enough to knock off your competition when your site is poorly designed.

A poorly designed website will make you lose your site’s visitors to your competitors. The fact that you disappointed them doesn’t mark the end their quest to find what they came looking for. They’ll instead slide right into the arms of your more professional competitor, and that’s where you lose as a business owner.

Key Elements of Web Design

Web design goes beyond the fun stuff – typography, colours, call-to-action (CTA) buttons, and navigation. Plus, every designer is unique in their own way. They each have their own unique way of approaching web design.

There’s, however, a standard checklist of concepts and items you have no option but to get right

They include:

Content: It’s impossible to imagine a website without content. Not at such a time when search engines are out to reward higher SEO scores to sites with good content.

Your site’s visitors are after information, and they want to consume it all quickly before they make up their minds.

It’s through the content that you serve them that they will be able to tell if your brand can be trusted. What’s your level of experience, and do you look like a brand that can deliver top-notch products or services?

Usability: Your website is either usable or not. You can’t force it on your users.

Users should be able to figure everything out in a split second, without putting too much thought into the process.

The end goal is to ensure that your users are able to perform the intended task or what brought them to your site without putting in too much effort and thought.

Aesthetics: There’s no denying that part of the reason you’re hiring a web designer is that you’re looking to create a visually stunning website.

You have a brand image to maintain. You also want the website to connect with your target audience and increase your online credibility.

Visibility: Aesthetics matter, but they’re not the be-all-end-all of a great design. Even more important is that search engines are able to crawl your site and index it appropriately in the SERPs.

The web designer you hire must have a good understanding of SEO. The design they come up with should not only appeal to the users you’re targeting but aso to search engines.

Interaction: Your website isn’t some lifeless piece of object. It must engage with your target audience, communicate back when they reach out for something.

It should hold their attention, direct them through the various stages of interacting with the website, and, most importantly, encourage them to contact you or take any other necessary action.

Your website isn’t some sort of display. It’s what you use to drive leads, grow your business, and increase sales. It’s therefore expected that it establishes a connection with its visitors.

Common Web Design Techniques in Singapore

Web design is all about creating a website that your users can quickly figure their way around. None of the users has to play a guessing game while interacting with it.

Here are a few techniques that you might be required to implement:

Keep Everything Simple

Web design requires you to err on the side of simplicity. Your concentration should be on the things that are relevant to the user. Anything that falls outside that dominion should be considered unnecessary.

For instance, when designing a newsletter, you may find that you’re only interested in a visitor’s email and not their mobile number.

If you’re contemplating on whether something is necessary or not, then you’re better off just cutting it off, unless otherwise.

Choose a Unique Style and Typography

It’s possible to brand yourself through typography. You can use it to make yourself distinguishable from your competitors.

The typography you choose will also help your customers to understand your business better.

Not to be taken for granted – typography is a critical factor in developing a visual personality that best resonates with your brand.

Make it Predictable

Save your customers the trouble of thinking too hard while trying to figure some things out. Your navigation buttons must be intuitive. Just looking at them should be enough to crack their use.

The text that’s written on them must explicitly state what to expect when you click on them. Even more important is to make sure that every single one of the buttons on your site works.

Focus on the User

Learn to wear the mind of your users. What do you think makes a great design to them?

First, you have to understand that users are an impatient lot. Vast chunks of texts scare them to bits.

Users are also big on entertainment. You have to figure out how to best capture their interest. Otherwise, expect them to hit the back button and hop to the next site.

Users also prefer quality. They’re equally disgusted by a lack of professionalism. It’s to be also noted that they prefer immediate satisfaction.

Everything has to feel natural and strategically placed. Otherwise, expect many of them to slip out or bombard you with questions and concerns.

Web Animation

Always bear in mind that your users value their time more than anything else. If your site loads as slow as a snail that’s run out of slime, then it’s to be expected that a majority of them will leap out.

Animations try to make your site simpler. They’re what you use to deliver complicated ideas in small time packages.

Animations also help to make your site more consolidated and dynamic.

Should I Hire a Web Designer or Outsource the Service in Singapore?

Not so sure whether to hire a full-time developer or outsource the service to an agency?

We’ll try to walk you through the advantages and drawbacks of each option.

As a small or mid-sized entrepreneur, you already have too much on your plate. You have the core elements of your day-to-day business operations to take care of. You have to make clear business decisions, formulate business strategies, and figure out how to optimize your profits and maximise returns.

Why should you Outsource your Web Design Projects in Singapore?

As a shrewd business person, you understand the cost that comes with making the wrong decision. It’s either you end up spending more or not seeing any return on your investment.

What you decide on will always vary depending on so many factors.

You have to weigh the cost, efficiency, accountability, time, and your own capacity or that of your team to handle the project.

What an Outsourced Singapore Web design Agency Offers

Experience and Expert Support

An established agency will most certainly have a whole group of different talents to work on your web design project.

Here’re the key roles that you’ll be working with:

  • Marketing Guru: A marketing guru will supervise your web design project, bringing to the table tons of experience and digital expertise.

They’ll be responsible for defining your audience personas and help you devise a way to measure your online success.

Their experience allows them to make near accurate projections of where you’re likely to be after a few years. It allows them to take your company’s revenue and growth goals, and predict how many visitors you’ll be attracting or the number of leads you need to be targeting to achieve your goals.

In other words, they’re equipped with the right knowledge and skillset to break down your goals and formulate a plan on how to achieve them.

  • A Rockstar Web designer: Web designing isn’t the same as print design.

For web designing, you have to fully understand your audience personas and how they interact with the web to pull it off.

Even more important is for your website to be designed with conversion in mind. You have to figure out how to best convert your target audience into customers, regardless of where they’re in the buyer’s journey.

Suffice it to say it take a lot of experience and technical expertise to pull this off, and only a Rockstar web designer understands the undercurrents of it.

  • Project Managers: To consolidate everyone’s contribution, and watch over the budget and timeline, and keeping all the other stakeholders in line, your project needs a manager.

You need someone that won’t hesitate to push back on leadership when your team starts to slug off or loses focus.

In other words, a project manager is responsible for ensuring your project comes off exactly as you envisioned, nothing less.

  • Talented Web developer: Outsourcing web design also means you get to enjoy the contribution of talented web developers.

This is someone with a deeper understanding of web efficiency.

They’re also aware of what’s latest in the world of web development, not forgetting their familiarity with the industry best practises, code standards, and accessibility requirements.

That’s just but a small section of the talents that will be working on your project. A good agency will also have a talented pool of copywriters, analysts, graphic designers, and so on.


All these professionals guarantee efficiency. Their accumulated expertise and experience work to ensure that nothing is left to chance.

Their expertise allows them to respond to your web design needs more efficiently, while their experience makes sure they’re following the industry’s best practises.

This will ensure your website is both modern and designed to the best of industry standards.

Remember, achieving the same level of efficiency might not be possible with an inhouse team or freelancer.


Relying on your in-house team or the services of a freelancer only works to ensure that your project is brought to completion. They derive their jollies from completing projects.

But an agency goes a step further.

First, they understand that their success is hinged to your success. They win when you win, and lose whenever they fail to help you win.

They don’t regard themselves as vendors, but as your strategic partners in this. A good agency will be demonstrating a sense of responsibility. They’ll advise you accordingly, even if it means losing business on their part.

The only drawback, and which may push you to look the other way, is the price they charge.

There’s no denying that outsourcing a web design firm is an expensive undertaking. However, if you’re in a position to hire one, then start looking at it as an investment rather than an expense.

And while at it, never forget the fact that a well-designed website has the potential to make you more money.

Top 70 Web Designers in Singapore

In Singapore, you will be spoilt for choice on which web designer to hire, and for this reason, we have compiled a list of the top web designers in Singapore.

Read on to the end for an overview of the designers and their services as well as how to contact them. we gave preference to the web designers who also offer complementary services to enrich their client’s brand identity.

MediaOne Web Design

best web designer in singapore 

digital marketing and web design experts in singapore

MediaOne Web Design is ranked top for Singapore by an international ranking body. See: The portfolio for MediaOne encompasses a variety of different innovative website designs that span across all platforms, media, and screen sizes.

MediaOne promises that when a business website is being created, the sites are being designed by Artisans who are skilled in providing the best images for online websites. These sites are not developed with the use of automated out of the box software applications. Instead, many of MediaOne’s website deliverables are customised with the use of hand coded to scale program applications.

Services Offered

  • Corporate Web Design
  • Creative & Interactive Design
  • Website Development
  • Custom Programming
  • eCommerce Development
  • Mobile App Development (iOS & Android)

Consultation Services

  • Content Management Systems (CMS)
  • Content Strategy & Content Marketing
  • Search Engine Optimisation (SEO)
  • Search Engine Marketing (SEM/PPC)
  • Social Media and Facebook Marketing
  • Branding

Key Clients

  • WWF
  • Sports Hub
  • SingTel
  • Capitaland
  • Palfinger
  • MayBank
  • Philip Capital
  • Changi Airport Singapore


Telephone: +65 6789 9852


Address: 4B Craig Road Singapore 089664

get website quote from singapore web designer


Verz Design

Verz Design has a diverse collection of projects that they have worked on to-date. Their clientele includes a wide range of collaborative efforts, from designing custom websites for Singapore businesses to creating responsive web designs for desktops computers and mobile devices. You can check out their official website to see a large collection of their web development in their portfolio.


  • Web Design
  • Copywriting
  • Mobile App Development
  • Digital Marketing

Key Clients

  • Singtel
  • Pan Pacific Singapore
  • Toyota
  • Singapore Airlines


Telephone: +65 6841 1680


Address: 56 Kallang Pudding Road, #07-05/06 HH@Kallang, Singapore 349328 

iFoundries Web Design

iFoundries is a top web design agency offering premium website solutions to SME and established companies in Singapore. They are one of the most respected web designers not only in Singapore but all over the Pan-Asian region. 

They started out offering only web design services then added web development, and now their services portfolio includes


  • Web design and development
  • Inbound marketing
  • Digital marketing
  • Web hosting
  • Email antispam solutions

Key Clients

  • Raffles Marina
  • Tanglin Club
  • Singapore Airlines
  • Subway Singapore
  • Country Holidays Pasta Mania
  • Deloitte



Telephone: +65 6297 7751

Address: 69 Ubi Road 1, #09-25 Oxley Bizhub, or call them on +65 6297 7751. They also have regional offices in Ho Chi Minh City, Vietnam.

Oasis Web Asia

If you google for ‘best web developer’ you are likely to chance upon Oasis. Through their years producing top of the line web design and development for Singapore small enterprises and large corporations alike – they have emerged one of the most cost-effective agencies around.

This agency was awarded Promising SME 500 and also  Excellence in Mobile Marketing as well as Marketing Magazine’s Agency Of The Year Awards 2015 in credit to their achievements in mobile app development and marketing.

Services Offered:

  • Web Development
  • Web Design (CMS)
  • Mobile Applications
  • E-Commerce Development
  • Real Estate Solution
  • PPC and FB Marketing

Key clients:

  • Ion Orchard
  • Comfort Driving Centre
  • Casio
  • Diakin

Telephone: +65 81579012



Address: 5008 Ang Mo Kio Avenue 5 #04-09, TechPlace II Singapore 569874

eFusiontech Web Design

eFusiontech has a portfolio that features a diverse collection of work that encompasses many of this industries favorites. Therefore, if you need a web design project that needs to be done, you will have an opportunity to see examples of the following:

  • E-commerce
  • CMS/Corporate
  • Portal and Registration
  • Static, Mobile and EDMS
  • Identity / Print Design

All of which are provided for prospective clients who want to view the web design work prior to making their hiring decision.

Services Offered:

  • Web Development
  • Web Design
  • CMS
  • Registration Systems
  • E-commerce
  • Custom Programming
  • Web hosting
  • Web Maintenance

Key Clients

  • Kwang Sia
  • Venture
  • CDAC
  • Actxa
  • SingEX


Telephone: + 65 6292 3080 or +65 6291 3382

Email Address:

Address: 321A Beach Road, Singapore 199557

i Concept Digital Web Design

Heralded as the digital creative agency that specialises in web design and 360° digital solutions, I Concept provides turnkey solutions that seamlessly allow all branding and advertising objectives to meet, all at once. From social media management to content marketing, I Concept’s portfolio is a humble showcase of their vast experience handling projects across industries.

Services Offered:

  • Customised Web Design
  • E-commerce Design & Web Development
  • Marketplace Solutions
  • Digital Marketing Strategy, Planning and Consultancy
  • Google Adwords Marketing (Search Engine, Google Display Network etc)
  • Social Media Management (Facebook Marketing, Instagram Marketing, LinkedIn Marketing)
  • Search Engine Optimisation

Key Clients

  • Sony Xperia
  • Pandora
  • Volkswagen
  • 988 FM

Telephone: +65 6904 3751

Email address:


Address: 140 Paya Lebar Road, #06-26, AZ @ Paya Lebar, Singapore 409015

Elves Lab Web Design

The agency has been at the forefront of aiding emerging businesses that do not have the financial might of established companies get professional web design services. Since July 2000 Elves Lab has provided turnkey web solutions to their clients which come at an affordable fee. Their IT competent web designers can churn out everything from a simple responsive website to complex CMS to the implementation of customised web systems. 

Services Offered:

  • Web design and development
  • CMS system and web app development
  • Online and local SEO
  • Ecommerce integration
  • Print services for branding, publication, advertising and more

Key Clients

  • Civil Service Club Star Games
  • Hospice Care Singapore
  • Bonjour Bread
  • Action Community for Entrepreneurship

Telephone: +65 6844 3520 


Email address:

Address: 67 Ubi Crescent #06-05 Techniques Centre, Singapore 408560

Wishbone Digital Group

Wishbone Digital Group artistic excellence, solid foundation, and technical ingenuity are the basis for their glowing reputation as a top web designer in Singapore. In the beginning, this agency only offered web design services, but over the years they have increased their portfolio to include the following services.

Services Offered:

  • Web design and development
  • Development of mobile and web applications
  • Search engine optimisation
  • Digital marketing
  • UX and UI design
  • Eye-tracking research
  • Reputation management

Key Clients

  • Clean and Green Singapore
  • VJC Students
  • The National Geographic Channel
  • Supernova


Telephone: +65 62974404 or +65 9747 7499


Address: 60 Paya Lebar Road, #07-15 Paya Lebar Square lobby 1, Singapore.

Smart Hosting and Design Solutions

Smart Hosting and Design Solutions has been in business for close to 20 years. It was voted the second-best web design company in Singapore in September 2018. They are not only renowned for their online services, but also for their offline business solutions that complement their web design services. 

Services Offered:

  • Domain name registration
  • Web design and development
  • Web SEO analytics
  • Mobile and website application development
  • Email/web/FTP hosting
  • Corporate identity and online branding
  • Social media marketing and optimisation
  • IT support
  • Marketing collaterals
  • SMS marketing
  • Printing and publishing

Key Clients

  • AltaVista
  • AllTheWeb
  • Debonair Male
  • DMoz


Telephone: +65 6337 7971


Address: Sophia Road, Peace Centre #07-17, Singapore 228149.

Digital Marketing Agency

This is one of the top web developers in Singapore, and they also offer web design and other online solutions in several other countries. They not only offer strategic web design services, but they also offer complimentary services for an all-around website.

Services Offered:

  • Web development
  • Reputation management
  • Professional SEO services
  • Conversion optimization
  • Content marketing
  • PPC and link building
  • Social media optimization and marketing

Key Clients

  • Trip Advisor
  • Kohler
  • Promogo
  • Makeable

Telephone: +1-800-569-2754



Address: Level 18, 20, and 21, 16 Collyer Quay, Singapore 049318

Creative eWorld

Creative eWorld specialises in web design and developing in-house web solutions while also collaborating with other tech companies to provide a wide range of services and products. Creative eWorld is renowned for offering reasonably priced services.

Services Offered:

  • Web design and development
  • Digital marketing
  • Search engine optimisation
  • Website maintenance
  • Mobile and web application development
  • Freight forwarding software
  • WHYZE solutions for Easy Pay

Key Clients

  • Warner Music Group
  • Advocatus Law LLP
  • the Thomson Women Cancer Center
  • Everbest
  • Gallery T
  • Beautiful Stones
  • Tianfu Steamboat
  • SingTel
  • the Hosen Group Ltd


Address: 351 Alexandra Road, #05-01, Singapore 159944

Telephone: +65 6392 2857


Aiden Creative

Aiden Creative has been operational since 2012 and has made a name for itself by having a knack for implementing trends shaping the modern digital space in Singapore. Aiden Creative harnesses social intelligence, and it is the key differentiator that makes their services worthwhile.

Services Offered:

  • Web development
  • Pay per click advertising
  • Search engine optimization
  • Website analytics
  • Social media marketing
  • Conversion rate optimization
  • Email marketing software
  • Android and iOS application development
  • Custom ERP solutions

Key Clients:

  • Esplanade
  • MediaCorp
  • Maybank
  • Future Fashion Now
  • U Sports, Mount Faber Leisure Group
  • Zest Academy Group
  • NTUC Club
  • the Jewel Box
  • TTG Asia, and more.



Address: 229 Mountbatten Road, #02-04 Mountbatten Square, Singapore 398007, or 45 Jalan Pemimpin #11-02, Singapore 577197.


The agency focuses on two main aspects of web design which are building a responsive website and helping their clients in marketing it. They have been in business in Singapore since 2006, and their secret to excellence is in exemplary customer service and support. Above1 has a body of trained and experienced personnel that can offer the following services.

Services Offered:

  • Web design
  • Web development
  • Digital marketing

Key Clients

  • FEO Hospitality Asset Management
  • Viva Madrid
  • The Online Pet Store
  • Big Fish Golf
  • Eye Cure
  • Care Asia
  • Housing Development Board



Address: 1A Kaki Bukit Road3, East Point Terrace, Singapore 417821. Y

Telephone: +65 6634 6276.

iPixel Creative

iPixel Creative is a growing web solutions company based in Singapore, and it includes a small team of creatives that have experience in web design, development, and graphic design. iPixel Creative has been in the industry since 2007, and they have acquired Singaporean and overseas clients. They are cut above the rest by their dedication to publishing valuable content on their blog.

Services Offered:

  • Web development and design
  • Internet programming
  • E-commerce development
  • Website and domain hosting
  • Search engine optimisation
  • Email and digital marketing
  • Web and mobile application development
  • Corporate branding

Key Clients

  • Tako Pachi
  • Crowne Plaza Singapore
  • Capital Advisors Singapore
  • Obagi Medical
  • Trillion Commercia
  • Crowne Plaza Singapore



Telephone:  N/A

Address: 21 Bukit Batok Crescent #12-79 Wcega Tower Singapore 658065.


Krome is an independent design agency that has been operational since 2009, and in less than a decade, their team of web designers has been recognized all over Singapore. Krome provides web design services to business of all levels right from start-ups to enterprises

Services Offered:

  • Graphic and logo design
  • Website PDPA compliance
  • Responsive website design
  • Mobile app development
  • Emailer design and tracking
  • Google Apps set up and support
  • Branding visuals
  • Google AdWords
  • WordPress performance tuning, support, and maintenance
  • Website security audit
  • Ecommerce setup and integration

Key Clients

  • City Harvest Church
  • Pacific Breweries Singapore
  • A Pixel Photography
  • Adidas


Address: 2 Kallang Pudding Road, Mactech Building, #09-10, Singapore 349307 

Email: N/A

Telephone: +65 6749 9805 

Other notable mentions include:

Notion Age

Since 2001, Notion Age has accrued over 140 active clients. Notion Age was voted Singapore’s fifth-best web development company in August 2018, and it has one of the top web design agencies slated to take the next decade by storm.

Services Offered:

  • Web design and development
  • Search engine optimization
  • Email and digital marketing
  • Custom Content management systems
  • Web and mobile application development
  • Integrated PR and marketing

Key Clients

  • Civil Aviation Authority Singapore
  • Regus Singapore
  • Edenred
  • Microsoft Singapore
  • OHMM


Telephone: +65 6438 8303

Email Address:

Address:  331B Beach Road, Singapore 199562

Milan Design House

The Milan Design House has been feted for helping startups, and SMEs realize their potential with world class web solutions. They are a custom website building and design agency, and they have been operational since 1999 after breaking ranks with HostSG. They have provided their web solutions to over 500 clients in Singapore and the greater Pan Asian region.

Services Offered:

  • Web design and development
  • Web SEO Analysis
  • Advertising and online brand identity
  • System integration
  • Search engine optimization
  • Digital and email marketing
  • Custom content management systems
  • Business consulting

Key Clients

  • Global Green Partnership
  • Adroid Envisage
  • Javamaids
  • Shangrila
  • Sony Singapore
  • Singapore National Eye Centre
  • Skylon Export


Telephone: +65 6305 9999 

Email Address:

Address:  10 Ubi Crescent #03-02 Ubi Techpark, Singapore 408564.

Awebstar Technologies

Awebstar is a web design and development company that offers creative landing pages, good striking front pages. Their websites are eye captivating consist of a mixture of glitzy, sober and exciting colours. 

Services Offered

  • Web Development
  • Digital Marketing
  • Gaphic Design
  • Software Solutions

Key Clients

  • National University of Singapore
  • PSB Academy
  • DHL Express
  • Jtc


Email Address:

Address: 03 Raffles Place, #08-01B Bharat Building, Singapore 048617

Telephone: +65 6909 9163

High-Tech Solutions

High-Tech solutions are very passionate about creating the best image for your company and develop cutting-edge websites including online software no matter the size of the business. The main goal is to ensure the website stands out from another website. 


  • IT Support
  • Website Design and Development
  • Project management
  • Microsoft office 365
  • SharePoint
  • Salesforce solutions

Key Clients

  • Max Mega
  • Roco Communication
  • Netflix
  • Duke NUS


Email Address:

Telephone: +65 6225 7437

Address: 232 South Bridge Rd, Singapore 058781


Oganro is an online travel, hospitality, software, and web development, specialist. In the travel website, they provide innovative travel portals that complement global standards which suit all the clientele and making user they up-to-date with the latest technology.


  • Travel Website developers
  • Mobile App Development
  • Ecommerce website development
  • Custom Application Development

Key Clients

  • Stay Club
  • Regent Hotels and Resort
  • The Heritage Hotel


Telephone: +65 3163 1331

Email Address:

Address: 69 Ubi Rd 1, #10-26, Bizhub 408731

Octal Info Solutions

Octal Info Solutions is a leading web and mobile app development company located in Singapore which has more than 11 years of experience in the domain.

This company has established 1200 plus customers from over 40 countries from SMEs to wealth 500 companies. They are one-stop solution for all your web and mobile needs. Their experience helps a client’s idea become a reality.


  • Website Design
  • Website Development
  • Mobile App Development
  • Software Development

Key Clients

  • Wolero Web & Mobile Application
  • NGB Singapore
  • VOIP Singapore


Email Address:

Telephone: +65 8420 4780

Address: 531 A, Upper Cross Street #04-95 Hong Lim Complex, Singapore 051531

Visible One

Visible one it is a team of young talented professionals’ website designers, developers and digital strategist that are based in Singapore. The team is committed to assist the local companies through the bespoke result-driven solution to digitize their business to keep up the recent technology development.


  • Responsive website design
  • CMS website design
  • Custom website design
  • UI & UX website design
  • 360 virtual tours
  • E-commerce development
  • SSL certificate
  • Promotional video
  • WooCommerce development

Key Clients

  • Longchamp
  • HIK Vision
  • Island Wake


Email Address:

Telephone: +65 6248 0838

Address: 24 Sin Ming Lane, #07-93 Midview City, Singapore 573970


BaizeTech is Singapore’s leading web design and web Development Company. The main goal of the company is to provide quality web services that include open source customisation, e-commerce, search engine optimisation (SEO) and also mobile app development. 


  • .NET development
  • PHP programming
  • WordPress
  • Magento
  • iPhone app
  • Android app
  • CSS3/HTML5

Key Clients

  • N/A


Telephone: +65 3158 0053


Address: 10 Anson Road, #26-, 4 International Rd, Singapore 079903

Calvin Seng Co

Calvin Seng it is an online marketing coach that helps businesses drive more sales and bringing business online. It all started as a freelance design and development solution more than 10 years ago bringing businesses online had gone through result-driven online marketing services to offering digital marketing coach to business owners globally.

Calvin Seng and his team know what it takes to increase sales online, brand presence and business challenges with the right internet technologies.


  • Web development
  • App development
  • Inbound marketing
  • CPM Marketing
  • Visual/video production

Key Clients

  • Midea Singapore
  • Precision Inforcomm
  • SinCo Technologies


Email: N/A

Telephone: +65 9234 8807

Address: 280 Woodlands Industrial Park E5, Harvest@Woodlands Singapore 757322

SG Interactive

SG Interactive is the best and top mobile apps development company in Singapore. Their experience on android mobile apps and IOS apps helps them in delivering authentic and profit-making mobile app-based upon your business.


  • Android app development
  • Application maintenance
  • Ecommerce
  • Industrial automation
  • Internet of things
  • Product development
  • Retail and marketplace
  • UI/UX
  • Wearable technology
  • iPhone app development

Key Clients

  • Singapore Home Decor
  • AVIS
  • NGE Ann Polytechnic


Telephone: +65 9736 4441

Email Address:

Address: 10 Ubi Cres, Singapore 408564


BrandReach Online

Brandreach is a professional website Design company located in Singapore. They are famous and best in website development company and also creative website design and development agency.


  • Content management system
  • Web maintenance
  • Responsive websites
  • Search engine optimisation
  • E-commerce websites
  • EDM marketing
  • Sales and marketing consultation services

Key Clients

  • Shaabaz
  • Well Dressed Bar & Cafe
  • MSC Agency Singapore


Telephone: +65 8555 5423


Address: 5008 Ang Mo Kio Ave 5, #04-09, Singapore 569874

Amar InfoTech

Amar InfoTech is a creative and effective website design company which  develops professional web design.


  • Shopping cart web development
  • Travel web development
  • E-commerce web design Singapore
  • Best responsive web design
  • Magento theme design
  • WordPress theme design
  • Joomla theme design
  • Single page web development
  • IoT based web development
  • HTML5 + CSS3 development
  • Social media landing pages & development

Key Clients

  • N/A


Telephone: +91 7926400698


Address: 4th Floor, Sunrise Avenue, Stadium – Commerce Six Road, Opp: Saraspur Nagrik Bank, Navarangpura, Ahmedabad – 380009 Gujarat – India


Pixart is an established company based in Singapore that provides innovative web solutions and creative design services. 


  • Website design
  • Interactive web design
  • Collateral design
  • Portal design
  • Web-based applications
  • Web content services
  • Hosting services
  • Corporate identity creation
  • Content management systems (CMS)
  • E-commerce solutions

Key Clients

  • Singapore Environment Council
  • NUSS The Graduate Club
  • Thomson Fertility Center
  • Netball Singapore


Telephone: +65 6345 0906


Address: Oxley Bizhub, 73 Ubi Rd 1, #05-55, Singapore 408733


OVOC is an award-winning web designer that offers affordable website design and development, SEO services, logo design, e-commerce websites, and online marketing.


  • SEO-ready website
  • Visitor tracking and analysis
  • Unlimited web pages
  • Full online marketing-ready website
  • Fully DIY updatable CMS

Key Clients

  • Citibank
  • ST Electronics
  • Nanyang Technological University
  • Ministry of Manpower


Telephone: +65 6966 8786


Address: 1 Scotts Rd, #24-10 Shaw Centre, Singapore 228208

APPZIA Technology

Appzia is one of the leading software companies in Singapore that provides a customised solutions. They provide clients with innovative inputs, provide sound digital strategies to help clients achieve their objectives.

Appiza was established in 2015 and has continued to thrive in developing great software. Also, the team is comprised of highly skilled individuals and every member has a wealth of knowledge in his/her chosen field from marketing, to design applications, to website development. They have diverse clientele from local businesses to international companies. 


  • Website design
  • Website development
  • E-commerce development
  • CMS development
  • Android development
  • Custom app development
  • Digital marketing
  • Game development

Key Clients

  • Yuvati
  • Mark International
  • Onusbee


Telephone: +65 8652 6293

Email address:

Address: 30 Cecil Street, 19-08 prudential Tower, Singapore 049712


Webpuppies is a leading web development company in Singapore. Their in-house local designers and developers are specialised in providing 360-degree solutions.

The diverse services that Webpuppies offer include web design, web development, e-commerce platforms, EDMs, virtual reality immersion and much more.


  • System integration
  • Digital marketing
  • Inbound marketing
  • Cybersecurity solutions
  • Lead generation
  • CRM and ERP solutions
  • Web Design
  • Web Development

Key Clients

  • Food Republic
  • Singapore Police Force
  • Standard Chartered
  • Singapore Exchange


Telephone: +65 6741 1708

Email Address:

Address: 138 Robinson Rd, #22-01 Oxley Tower, Singapore 068906

Web Studio

Web Studio designs innovative web sites that work flawlessly with the client’s brand image to promote their business.

They take great pride in designing websites ranging from personal, corporate or promotional that meet clients’ specific needs, reflect their branding and are commercially viable. 


  • E-Commerce website development
  • CMS
  • Web Development

Key Clients

  • Vector Bros
  • Prudential
  • Poh Kong
  • Future Industrial Management Consultancy


Telephone: 6904 3751

Email address:

Address: 140 Paya Lebar Road, #06-26, AZ @ Paya Lebar, Singapore 409015


Incepte was founded in the year 2005 as a print media powerhouse in Singapore that later established a digital marketing arm in 2010. At Incepte they thrive in offering only creative and effective solutions to their clients. Through their experience and quality work delivered to clients, they can work with MNCs, SMEs and more so government bodies.


  • Web Design & Web Development
  • Search Engine Optimisation
  • Web Maintenance
  • Mobile Application Development
  • Search Engine Marketing

Key Clients

  • Accounting and Corporate Regulatory Authority
  • DHL
  • School of the Arts Singapore


Telephone: +65 6513 8528


Address: 57 Ubi Avenue 1 #03-02, Ubi Centre, Singapore  408936


Appiloque professes to be accomplished specialists who help clients bring about conversions through the use of user-friendly UX and UI.

They work with a range of corporate websites, landing pages, micro-sites, or e-commerce stores which are trending in terms of look and feel and technology.


  • Website Development
  • Campaign Management
  • Outreach Advertising
  • Email Drip Management

Key Clients

  • Capital Land
  • Cold Storage
  • Stamford
  • Young NTCU


Telephone: +65 3163 3403


Address: 114 Lavender Street, #02-64, CT Hub 2, Singapore 338729


SATASME is an accomplished web design and development company.  Their designers make the website easy to use and easy to navigate, giving them high marks reputation-wise in Singapore.


  • Customised software solutions
  • Mobile application development
  • Marketing web SEC
  • Email marketing
  • Graphic design
  • Photography and video productions
  • Social media marketing

Key Clients

  • Hants
  • Acuity IT Solutions
  • St. Anthony’s Home Nursing
  • Modern Art Framing
  • Kate Foods



Telephone: 011 7 992 855

Address: Homagama Branch : No 367, Pitipana South, Homagama, Sri Lanka

Top3 Media

Since 6 years ago Top3 Media has delivered websites that strike the perfect balance between functionality and aesthetics.

They also create responsive web designs which is important in Singapore which are very mobile-centric in their internet browsing habits. They also provide the service of reviewing client websites regularly and makes tweaks and competitive analysis to ensure you are up to date and on top of the game.


  • E-commerce
  • Website revamp
  • Mobile sites
  • Web copywriting
  • Medibank

Key Clients

  • Singapore Police Force
  • Adonis


Address: 390 Havelock Rd, Singapore 169662


Telephone: +65 6850 5195


Innomedia is one of the leading web design and Facebook marketing companies located in Singapore which offers reasonably priced marketing solutions. It was founded in the year 2012 and has helped many businesses to get more visibility online. With their hands-on experience on different projects and industries, Innomedia has acquired a solid understanding of web development, online marketing, and social media.


  • Website design and development
  • Google Ads management (pay per click)
  • Facebook marketing/advertising
  • Search engine optimization

Key Clients

  • N/A


Telephone: +65 6872 0828


Address: 10 Science Park Rd, Singapore 117684


Novage has been in Singapore’s web development industry since 2010. They design responsive websites of every size for all types of businesses. Once the website is ready, they will proceed to optimise it and provide free 1-year local hosting.

Services offered:

  • Web design and development
  • Search engine optimisation
  • Web maintenance
  • Domain and hosting
  • Digital marketing
  • Web maintenance
  • Microsoft design
  • Landing Page Design

Key Clients:

  • Bondlite Engineering
  • Pure Nectar Juice
  • Lotte Online Shop
  • Heritage Carpets
  • Rodex Movers


Telephone: +65 67 444 064

Email Address:

Address: The Commerze @ Irving 1 Irving Place, #09-01 Singapore 369546

Singapore Web Design

Singapore Web Design is keen at helping small businesses in Singapore make the most out of search engine marketing. The agency does so by designing affordable and quality websites for them so that they shift their attention on things that really matter.


  • Search engine optimisation
  • Web design
  • blogging
  • social media integration
  • Google analytics

Key Clients:

  • CareCentric
  • PME Academy
  • Angullia Mosque
  • SPA Vintage
  • Generis Solutions


Email: N/A

Address: N/A

Tel: N/A


Ripplewerkz is an all in one media production agency experienced in providing quality web design and development services, graphic design, corporate identity design, and mobile app development.


  • Blog design
  • Web applications
  • Graphic design
  • Corporate ID/Logo
  • Ecommerce
  • Microsites
  • Corporate web design
  • Facebook applications

Key Clients:

  • Frankline Offshore International
  • AGSI (Advancer Global Security Integrations)
  • Son Heng Interiors
  • Obbo Concept
  • Investment Capital Partners


Telephone: +65 6296 2426


Address: 267A Jalan Besar Singapore 208939


Lemonade was established in 2005 as a web design agency. Today the agency has a team of over 10 web design and development and SEO experts who register an average of 4 years in customer retention. They have completed projects for over 500 clients.


  • Web Design Services (WordPress Maintenance, eCommerce Website, Web Design Services)
  • Digital Marketing Services (YouTube Marketing, PPC (SEM) Marketing, Search Engine Optimisation)
  • WordPress Training (Corporate Training, eCommerce Essentials Course, WordPress Creation Course)

Key Clients:

  • National University of Singapore
  • Hwacheon Asia Pacific
  • Family Dental Clinic Singapore
  • Shaw Preschool Singapore
  • Purple Tomato


Telephone: +65 3158 3831


Address: 31 Woodlands Close, Woodlands Horizon, #04-02, Singapore 737855


Creative-t is one of the super affordable SEO agencies that would create an astounding fully functional and SEO enabled website under S$100. This makes it one of the cheapest SEO agencies for small businesses and start-ups in Singapore.


  • Web design
  • Search engine optimisation
  • Branding

Key Clients

  • Swim-right Kidz
  • Bitcare
  • Genuine Thai Buddha Amulet Gallery
  • Financial Perspective
  • Cloudhostsg
  • Japanese Translation Ninja


Address: N/A

Tel: N/A


FirstCom started rebranding websites in 2010 and has since grown to become a leading web design and SEO agencies in Singapore. Most of the agency’s clientele consists of SMEs and MNCs. That’s not only because FirstCom is well versed in providing web development SEO to these small companies but also because the agency’s packages are affordable.


  • Brand Strategy and Development
  • Web Development
  • Digital Marketing (SEO, SEM, SMM)
  • Content creation
  • Web application development

Key Clients

  • Takashimaya
  • Certis
  • StarHub
  • Paragon Medical
  • PUB
  • ST Electronics
  • MindChamps
  • ST Aerospace


Telephone: +65 6653 7545


Address: 158 Kallang Way, #03-05 Performance Building, Singapore 349245

WDS – Web Design Singapore

WDS would create stunning and highly responsive websites for you complete with SEO at fair prices. Their portfolio has impressive works for renowned brands such as LUSTROUS and SIA GROUP SPORTS CLUB. WDS has been featured in AWWWRDS more than once as the Best Website Designer in Singapore.


  • Website development & SEO Audit
  • Integrated web hosting
  • Social media marketing
  • Content writing
  • Facebook advertising
  • Google Adwords Training
  • Google Adwords Services

Key Clients

  • SIA Group Sports Club
  • AIBI Style
  • Action City
  • Capone Financial
  • Lustrious



Telephone: +65 6699 9137

Address: 9 Jurong Town Hall Road, Singapore 609431


Although Vinova counts SEO as one of its core areas of operations, the agency is focused more on web and mobile application development. Founded in 2010, the company is dedicated to helping SMEs with development of integrated web and mobile apps. They have a staff of about 50 SEO and web development professionals.


  • Web and app development
  • Web design
  • Search engine optimisation
  • Lifecycle maintenance
  • Penetration testing

Key Clients 

  • NEC
  • MahaChem
  • Hitachi
  • OCBC Bank
  • Nestle
  • Tiger Balm
  • ChateauAsia


Telephone:+65 6707 3597


Address: 18 Sin Ming Lane #08-21 Midview City Singapore 573960

Corsiva Lab

Corsiva Lab was founded by a team of entrepreneurs as a digital marketing and creative design agency to help businesses portray professional brand image and achieve high sales revenue by taking advantage of the latest website design trends and tapping into data-driven marketing. They promise fast and affordable service delivery.


  • Corporate web design
  • Ecommerce web design
  • Digital Marketing (SEO, SEM, SMM)
  • Copywriting

Key Clients 

  • Paya Beach Resorts
  • Davjones Technologies
  • CLC – Circular Law Chambers LLP
  • SG Serve
  • Stone & Pedal
  • Fulife
  • Artificial Lift Station



Address: Oxley Bizhub 2, 62 Ubi Road 1, #09-06, Singapore 408734

Tel: N/A


VV CARES is an agency of certified professionals – every member of their 20+ team has one or two of the industry’s revered certifications: Certified WordPress Designer, MVC Frameworks for Creating PHP Web Applications, and Certified Advanced SEO. Over the years, the agency has placed its name among Singapore’s most recognized web design and SEO agencies.


  • Web Hosting
  • Email marketing
  • Website maintenance
  • Search Engine Optimisation
  • Web Designing
  • Email Hosting
  • Custom Apps
  • Domain Services

Key Clients:

  • Kaplan
  • Singapore Media Academy
  • NEC
  • MahaChem



Telephone: +65 6693 5414

Address: 10, Anson Road #27-15, Singapore-079903


Chillybin is a Singapore-based website design and development agency dedicated to creating mobile-optimised delightfully-designed, super-fast, SEO-enabled, ultra-reliable websites for all types of businesses in the ASEAN region. The agency was founded in 2009 by Shaan Nicol. Chillybin has grown to become a leading vendor of WordPress web design services in Singapore.


  • Search engine optimisation
  • Website design
  • Branding
  • Digital Strategy
  • Website development
  • Data and Analytics
  • WordPress support
  • Marketing

Key Clients

  • Barnes Capital
  • Angel Vest Group
  • Savitar
  • Barefoot Sports
  • I.M. Skaugen SE
  • Identify Tech
  • FOX Classics


Telephone: +65 3159 1596


Address: 1 Scotts Road, #24-05 Shaw Centre, Singapore 228208

 iCreations LAB

iCreation Lab started in 2005 in Singapore as an online marketing and web design company. The company expanded in 2008 to add a myriad of other activities in their operations, including programming, social media marketing, and web hosting. Today iCreation Lab competes with some of Singapore’s largest digital marketing companies.


  • Customised website application
  • Ecommerce/Online shopping sites
  • Website maintenance services
  • Mobile website design
  • Email marketing
  • Mobile (SMS/MMS) marketing
  • Web design
  • Domain and hosting

Key Clients

  •  Tanglin Mall
  •  True Harmony
  •  Twinkabelle
  • Amadore
  •  Hoshizaki Singapore
  • Automation Concepts
  • Bio-cons
  • Chocolate Art
  • Comfort Delgro



Telephone: +65 6269 9558

Address: 186 Woodlands Industrial Park E5, #03-01M Singapore 757515

24K Designs

24K Designs started in 2009 as a design studio. Today, they have evolved into a creative agency with a focus on responsive website development, mobile app development, graphic design, and online marketing services. 24K Designs’ portfolio is filled with great works for some Fortune 500 brands such as BP. The agency is popular among low-budget start-ups as well.


  • Web design
  • eCommerce Solution
  • Content Management System (CMS)
  • Facility booking system
  • Search engine optimisation
  • Mobile application
  • Digital marketing
  • eCards/EDM
  • Graphic design
  • Copywriting
  • Web hosting
  • Video Production

Key Clients

  •  BP
  •  The British Club
  •  ITB Asia
  • Clifford Capital
  • Haus on Handy
  •  KGI Securities (Singapore)
  • Alphas Pioneer
  • Engie ITS
  • Telin Singapore



Telephone: +65 6844 0132

Address: 61 Upper Paya Lebar Road, Tat Wan Building #05-02, Singapore 534816


MEDIAPLUS was founded in 2012 and has risen to become a leading web design and web development agency in Singapore. The agency provides one-stop internet marketing solutions that include search engine marketing, social media marketing, and search engine optimisation. Their portfolio comprises of impressive works for multinationals, local start-ups, and medium-sized businesses.


  • Web Solution
  • E-commerce web development
  • Web design and development
  • Domain & Hosting
  • Online payment solutions
  • Digital graphic design
  • Search engine optimisation (SEO)
  • Search engine marketing (SEM)
  • Social media marketing (SMM)

Key Clients 

  • Stars Builders
  • YCM Construction
  • Source Asia
  • Apexlink
  • Coris
  • EPOS Shipping & Logistics
  • Affinity Law
  • Han Palace Spa
  • Singtel


Telephone: +65 6816 3168


Address: 0 Kaki Bukit Ave 4 #05-65, Premier @ Kaki Bukit, Singapore 415874


Grooper was established in 2014 as an app development company. They are still focussed on app development but have since ventured into other fields like digital marketing and web design and development. With a staff of over 20 experts in mobile and web app development and web design, the agency is one of the renowned vendors of quality SEO and web design services in Singapore.


  • Mobile app development
  • Website development
  • Graphic design and video
  • Digital marketing (SEM, SEO)

Key Clients

  • SE Global
  • Hunter Employment
  • Style Beep
  • Xin Ding Ji Bak Kut Teh


Telephone: +65 6909 9132


Address: 11 Woodlands Close, #05-35, Woodlands 11, Singapore-737853

MapleTree Media

Maple Media is one of the top digital agencies in Singapore. But the agency has been creating websites and content even before the catchphrase “digital” was cool. The agency was established in 2006 and has since distributed 7 coffer table books and over 60 magazines across South East Asia. It was not until 2012 when they crossed over to become digital.


  • Web design
  • Ecommerce development
  • Design & Copywriting services
  • Search engine optimisation
  • Social media management

Key Clients

  • Chorus Supernatural
  • HABA Health & Beauty Aid
  • Estmedic



Address: Mapletree Media 63@UBI #04-08 63 Ubi Ave 1

Singapore 408937

Telephone: +65 6570 5580

Singapore Best Web Design – SBWD

SBWD was established in 2009 and, since then, has delivered 250+ projects across South East Asia mainly in the areas of web design and development and branding. They market themselves as the best web design agency in Singapore dedicated to developing outstanding websites.


  • Custom web design and development
  • Email marketing
  • Business applications
  • Mobile applications
  • Web security and maintenance
  • Ecommerce web design and development

Key Clients 

  • Navita
  • Blue Label Pizza & Wine
  • Nature Lang
  • Oranda
  • SERF Group


Tel: N/A


Address: 81 Ubi Ave 4 #06-21 UB. One Singapore 408830

Hello Pomelo

Hello Pomelo was started in 2014 by two passionate web designers who were fed up with gritty websites developed by the leading web developers of the time. The whole idea behind the creation of Hello Pomelo was to offer clients bespoke packages and personalised experience for every project. Today Hello Pomelo is one of the best SEO and web design and development agencies in Singapore, with a staff of about 15 experienced professionals.


  • Web design
  • Shopify
  • Branding
  • Graphic design
  • WordPress
  • Ecommerce
  • Creative strategy
  • UI Design and Web development
  • Logo design

Key Clients

  • MaxPolish
  • Whizzcar
  • InteDashboard
  • The Music Circle
  • NUS Enterprise
  • Nanyang Polytechnic
  • Benjamin Maths
  • IvyPrep


Tel: +65 8250 9167


Address: 8 Burn Road #11-12 Trivex, Singapore 369977


QUAPE started in 2006 as a general IT company. The company has been transformed over the years to start providing digital marketing and web design and development services. At QUAPE, they manage their own network (AS131582) complete with serves, infrastructure and in-house mobile/web development.


  • Web design and development
  • Web hosting
  • Web application development
  • Mobile app development
  • Search engine optimisation

Key Clients

  • Khattar Wong
  • We Go More
  • 360 Video Asia
  • Scoooby
  • WhizzCar
  • Informa
  • Cash Converters


Tel: +65 6255 7478


Address: 8 Burn Road #15-11 Trivex Singapore 369977

Dean Loh

Dean Loh is an individual web designer who has worked for a number of Fortune 500 brands in his career. His career took off in 1999 when most internet users could only think of Yahoo and Netscape. He has amassed an incredible 18 years experience in web development and SEO. Today he is one of the best recognised individual web designers in Singapore.


  • Web design and development
  • Search engine optimisation

Key Clients

  • Barghest Building Performance
  • Aluminium Offshore
  • Church of Our Lady of Perpetual Succour
  •  Island Nation
  • WP Sifu
  •  Al Hornsby Productions


Tel: N/A

Email: N/A

Address: N/A

Cheap Webdesign Singapore

Cheap Webdesign was created with SMEs and start-ups in mind. It is a budget SEO and web design vendor dedicated to delivering cheap service to small companies that don’t have the financial muscle to compete with established brands in internet marketing.


  • Search engine optimisation
  • Responsive web design
  • CMS website development
  • User-centric solutions
  • eCommerce website development
  • Web performance optimisation
  • Mobile responsive eCommerce portal
  • eCommerce performance optimisation
  • Mobile eCommerce applications
  • Shipping gateway integration
  • Payment gateway integration
  • Visual and user interface design

Key Clients

  • Gb Trading & Industries
  • YEUREKA Software Solutions
  • Sugar Babe Global Club
  • J LEE Investment
  • ATLAS Onestop


Tel: +65 6492 7893 / 9228 6664 / 9228 6664


Address: No.1 Irving Place #08-01, The Commerze@Irving, Singapore 369546

Fixx Digital

Fixx Digital was established in 2010. In a rather crowded landscape of digital marketing, it takes quality or distinction to stand out – Fixx Digital chose the latter. Their good design has set them apart from the pack and, as a result, have managed to work for some of the biggest brands in Singapore: Singapore Airlines, FairPrice, SingTel…just to mention a few.


  • Search engine optimisation (SEO)
  • Web design & development
  • eCommerce development
  • UI/UX design
  • Mobile app development
  • Content strategy

Key Clients

  • Changi Airport Singapore
  • DBS
  • Mediacorp
  • Singtel
  • Singapore Airlines


Tel: +65 6250 3580


Address: 625 Lorong 4 Toa Payoh #05-01 General Magnetics Building, Singapore 319519, SG


Having been established in 2003, Polaris Hub has garnered about 2 decade’s worth of experience designing and developing websites for clients across different industries in Singapore. Katherine Lu, the founder and leader of the agency since 2003, has over 10 years experience in IT. In 2012, Polaris established The Shop City as its first-ever subsidiary.


  • SEO and SEM services
  • Customised web development and applications
  • Website audit
  • Web design and development
  • Ecommerce web design

Key Clients

  • Yihan Education Centre
  • Pedal Vault
  • Singapore Airlines
  • Asia Access Telecom
  • KB Associates & KBA Training
  • Mums@Work Singapore
  • Elements Pilates


Tel: +65 6484 6248


Address: 300 Tampines Ave 5 Tampines Junction #09-02 Singapore 529653

Singapore Website Development Agency

Singapore Website Development Agency was established in 2009. They provide a range of web design services and online reputation management. In the last 10 years alone, the agency has designed over 500 websites and similar projects. From its roots in Singapore city, the agency has spread the roots to 18 countries mainly in South East Asia and Western Europe.


  • Web design
  • Customised applications
  • Ecommerce/Online store
  • Search engine optimisation

Key Clients

  • KAM’S Roast
  • Hatten Hotel
  • Hotel Vagabond


Tel: +65 8305 8193


Address: Choa Chu Kang Cres, Singapore 344223


nerb was formed in 2011 by a group of young web technologies practitioners. The name nerb is an abbreviation of “now everyone reaches better”. The web design and development team comprises of over 10 young yet experienced web developers.


  • Web Design
  • Brand & Print
  • E-Commerce
  • Email marketing
  • Web hosting
  • Search engine marketing
  • Social media marketing
  • Search engine optimisation

Key Clients

  • Society A
  • Manchester Business School
  • Spur Shoes
  • Tailor Made Simple
  • Foxwood Wills
  • Dutch Meat Industry Association


Tel: +65 9696 7232


Address: 1014 Geylang East Ave 3, #06-210 Singapore 389729

ContentLoop Digital

As the name suggests, ContentLoop employs the content loop formula to convince people to believe in a business’s content. The loop consists of five stages: content, convey, connect, contact, and convert. The agency believes in the notion that the leads will keep converting if they love your content.


  • Facebook design
  • Web design and development
  • Messenger chatbots
  • Search engine optimisation

Key Clients

  • N/A


Tel: (65) 9389 6783 (WhatsApp)


Address: 7 Temasek Bouard, #12-07 Suntec Tower One, Singapore 038987

USER – User Experience Researchers

USER was founded in 2010. It is a leading Information Technology design and development agency with operations all over the Asia Pacific. The agency is focussed on providing UX design services across several areas including mobile app development and web design and development. The agency has a team of over 50 professionals.


  • Ecommerce solutions
  • User experience design
  • Mobile application design & development
  • Web application design & development
  • Digital marketing 

Key Clients

  • Ministry of Education Singapore
  • Nanyan Technological University
  • Yokogawa
  • PayPal
  • HP


Tel: N/A

Email: N/A

Address: #10-53, 50 Gambas Crescent Proxima @ Gambas Singapore, 757022

Awesome Sites

Awesome Sites is a Singapore City-based web design and development agency that takes WordPress web design seriously than anything else. They offer WordPress training besides building fast and effective WordPress-based CMS (content management systems). Additionally, they provide SEO services and training.


  • Web design and development
  • Web design training

Key Clients



Tel: N/A

Email: N/A

Address: N/A


CodiGeeks is a consortium of about 200 web design and app developers based on Singapore City. They are focused on mobile app development but also deals in CMS development and commerce development.


  • Android app development
  • Ios add development
  • Hybrid app development
  • Web app development
  • Website development
  • eCommerce development
  • Enterprise mobility solutions
  • Mobile app maintenance
  • Mobile app development consultancy

Key Clients

  • Ummati Relief
  • Bridal Empire
  • Travelnic
  • Baby Palace


Tel: N/A


Address: 3 Soon Lee Street #04-12, Pioneer Junction Singapore, Singapore 627606, SG


Ambient is a relatively young SEO and web design agency, having been founded in 2014. Besides web development and SEO, the agency is also involved in software development and digital strategy making. They comprise of a team of over 50 experts with over 5 years experience in various areas of software development, SEO, and web development.


  • Website development
  • Search engine marketing (SEM)
  • Search engine optimisation (SEO)
  • Web/Mobile app
  • Social media marketing

Key Clients

  • The Caribbean At Keppel Bay
  • OMRON Vibration Suppression Solutions
  • Capitol Optical
  • W Optics
  • W Eye Clinic


Tel: (+65) 9829 2848


Address: Vision Exchange, 2 Venture Drive #15-06, Singapore 608526

Closely Code

Closely Code is a web development and SEO agency that emphasises on Drupal as their main Content Management System but allows their clients to choose between Drupal and other options. Beside building corporate websites, the agency develops and revamps websites belonging to SMEs, government agencies, and private enterprises


  • Search engine optimisation
  • Web design and development
  • Content management
  • Ecommerce site development

Key Clients

  • Crizal Singapore
  • Ricky Comics
  • Jayesslee
  • The Pixie Box
  • Rich Minds Academy
  • Sunny Cove


Tel: (65) 6910 9010


Address: 54A Zion Road Singapore 247779


FASTARTUP is a creative web design agency that focus on helping businesses get ahead of the curve by creating stunning websites. They mainly focus on mobile responsive website designs. In 2016, the company won the Top 15 Honouree Entrepreneur Award that was organised by Singapore Malay Chamber of Commerce and Industry.


  • Creative design service
  • Website design and development
  • WordPress maintenance
  • Email template design
  • Logo design
  • Lead generation
  • Social media marketing

Key Clients

  • Singapore Management University
  • Singex
  • Royal Palm
  • The Landmark
  • DBS


Email Address:

Tel: (+65) 8186 5047

Address: 70 South Bridge Road #04-01 Prosperity Building Singapore 058700


ChillyBin takes pride in creating mobile responsive, fast, and ultra reliable website design and development solutions for businesses in Singapore. The company was founded in 2009 and has won several awards for their exceptional services.


  • Website Design
  • Digital and Brand strategy
  • Branding and Communication
  • Website development
  • Website Support

Key Clients

  • Sassy Media Group
  • Groundswell Events
  • Elite Chiropractic
  • Angel Vest Group
  • Films at the Fort


Email Address:

Telephone: +65 3159 1596 or +65 8753 1457 (WhatsApp)

Address: 1 Scotts Road, #24-05 Shaw Centre, Singapore 228208

Top 20 Website Designs in Singapore

The design of a website has a significant impact on its performance on search engine rankings. In most cases, an excellent design means an equally impressive user experience, which is one of the top ranking factors on Google. This underpins why it is essential to choose an agency that is equipped to create a site with an appealing design.

The following are the top 20 website designs in Singapore.



SingTel is a leading communications company in Singapore. Its website epitomises ease of use since it has impressive navigation features. Moreover, it has fast page loading speeds and more importantly, an attractive user interface.

The designer of this website is MediaOne.

SBS Transit

SBS Transit

SBS Transit is a renowned transport firm that operates out of Singapore. The company transports millions of passengers on their extensive rail and bus network daily. The website catches the eye due to its ease of navigation, mobile responsiveness and an attractive interface.

The website was designed by Verz Design.



SingHealth is a Singaporean network of acute and community hospitals, specialty centers and clinics whose objective is to provide quality and affordable healthcare services. Besides being user-friendly, the company’s website has social media integration that allows users to communicate directly.

The designer of this website is Lovorth Creative.

Little Rays Club

Little rays club

Little Rays Club is a company that deals with children’s parties, mostly by creating songs, stories and dancing. Its website has a colorful interface that appeals to children, who are the primary target audience. It also has excellent navigation features and social media integration.

The Hello Pomelo agency designed this website.

The Proposal

The proposal

The Proposal is a company that sells bridal gowns and dresses for special occasions. Its website offers an optimal user experience, and users can easily reach the company through the provided links to social accounts.

The website was designed by Notch Studio.

Intra Design

Intra design

Intra Design is an interior design company based in Singapore that delivers customised projects to both corporate and private clients. Its website does not only have an attractive design, but it is also easy to use and has fast loading speeds.

The designing agency is Global Dot Com.

Yellow Mart

Yellow mart

Yellow Mart is a Singaporean e-commerce website that sells engineering equipment. It has a simple user interface that allows interested buyers to view products quickly, and the checkout process is also straightforward.

The website was designed by Above1.



Bondlite is a Singaporean firm that deals with mechanical and electrical engineering and construction. Its clientele consists of businesses from the private and public service industries. The website has a remarkable structure that ensures that all sections are accessible quickly. More importantly, it has fast loading webpages.

The designer of this website is Novage.



District is a website that offers services in disruptive and innovative technologies. The company has so far developed into a global force, mostly due to its impressive website. Similar to e-commerce websites, it is fast and easy to use.

The website was designed Awebstar Technologies.

National University of Singapore – Global Relations Office

National University of Singapore

The NUS Global Relations Office is a department that pursues relationships with leading learning institutions around the world with the aim of improving the reputation of the National University of Singapore. Although it has a simple interface, the college’s website is easy to use and well organised. Users can navigate around the various sections easily.

The website was designed by Lemonade.

French Etiquette

French Etiquette

French Etiquette is a service business that aims to teach Singaporeans on how to behave in social settings and create the right impressions. The company has a website with a welcoming interface and provides the optimal browsing experience.

Our Little Company is the agency behind the development of this website.

Premier Elements

Premier elements

Premier Elements is a company that connects designers to manufacturers intending to create innovative products that revolutionise interior spaces. Its website is designed to provide a seamless user experience, since it is mobile responsive and easy to navigate.

The website was designed by Amber Creative.

Singapore Enterprise Association

Singapore enterprise association

The Singapore Enterprise Association is a group that represents businesses in the country. Despite having a significant amount of visual content, its website loads fast and is easy to navigate.

The designer of this website is SMMILE.

Alliance Manufacturing

Alliance manufacturing

Alliance Manufacturing is a sugar blending company that produces a range of beverage blends and makes products for clients in the confectionery industry. By using three different languages, the website ensures that all visitors get the best possible user experience. More importantly, it is divided into sections that are easy to navigate.

The designer of this website is 24K designs.

The Finishing Line

The finishing line

The Finishing Line is a curtains and blinds that helps clients in enhancing the appearance of their interior spaces. Its website has an exciting interface and allows visitors to contact the company at the click of a button.

The developer of this website is 8 Clicks.

Asia Pacific Breweries Stories

Asia Pacific breweries stores

Asia Pacific Breweries Stories is a website that explores the history of beers in Singapore. It has an organised structure that makes it easy to browse, as well as a responsive design that ensures it renders correctly on mobile devices.

The agency behind the design of this website is Krome.

W Eye Clinic

W eye clinic

W Eye Clinic is an institution that aims to provide quality eye care services to patients while adhering to the highest standards of safety and professionalism. Its website is a comprehensive source of information about the company – clients can consult doctors, book appointments, and perform many other relevant activities.

The website was designed by Ambient.

SG Food Accounting

SG food accounting

SG Food Accounting is a team of experienced auditors who provide a range of financial services to clients in various industries. Its website is the epitome of all elements of modern web design, including responsiveness, an excellent UX and UI, and SEO.

The designer of this website is WebExpress.

Pansing Education Portal

Pansing education portal

Pansing is a books and magazine distribution portal that serves Asian countries. Besides a robust network of servers, the website relies on its excellent design that ensures it runs smoothly and offers optimal experience to its users.

The website was developed by Aiden Creative.

Radiance Communications

Radiance communication

Radiance Communications is a one-stop solution for all services in the communications industry, including instant messaging, video calling, and so forth. Its website is as impressive as its services. The standout feature is live chat functionality that allows users to contact the company in case of any issues.

The designer of this website is Notion Age.

These are some of the best websites in Singapore. If you want to get one, ensure that you get in touch with the leading web design agencies in the country.

Now You Know Who The Top Web Designers in Singapore Are, Now What

These are the top web designers in Singapore. There may be others that can come close, but we considered those that offer web design and complementary services. If you are looking around for a web designer drop them an email or call them for a quote on their services.

Designing a business website may not be easy as some people may think. Since today’s trends in websites require a wide variety of different methods to create a successful website, Singapore business owners should make sure that they employ the best web designers in their local areas.

Choosing the best service provider can be challenging. However, when you are familiar with what to look for, you can make an informed and profitable decision for your company and its needs.

This is one of the main reasons why business owners in Singapore should consider several different factors before they select a web design company.

Some of the most essential include a web design company that possesses the following characteristics: many years of active experience in creating different types of innovative web designs, a commitment to providing excellence in whatever services that the company offers and a portfolio that shows what the web designers can do for you and your company in any given business situation.

top website designers in Singapore

How to Choose the Right Web Design Agency in Singapore

Adapting to the various technological advancements in the world is something that businesses often have to do. The late 2000s came with a sharp increase in internet penetration rate in Singapore that forced companies to modify their strategy. Many companies figured that the best way they could relate to the people online was by creating a website.

67% of users will leave your website if they are having trouble navigating it, 79% of people admit they are less likely to return if they have trouble with a site’s performance, and 44% would pass on information to their friend if they have had an unsatisfactory experience buying something from your website.

Here is a video tutorial on how to select a web designer in Singapore:

You can use the following guidelines to select the best website design agency in the market:

Visit the Agency’s Website

The agency’s website is their main selling point. It is an indication that they can do a fantastic job for you if you hire them. There are several things you can check on their website to confirm this.

First, the load speed. 40% of users will close a tab if the site takes more than three seconds to load. This speed is even more crucial if they are using a phone as their attention span is typically lower. Therefore, the agency’s site has to load fast.

Second, the images used on the site. High-resolution images create a more delightful experience for users. It gives them a well-needed break from the block of text on the site and enhances the aesthetic appeal of the site. Stock photos and low-quality images, on the other hand, communicate inauthenticity and shoddiness.

Third, the ease of navigation and how quickly you find information. The most crucial information should be on the homepage. It should also be easy to find other pertinent information. A site with a lot of content should make use of the search functionality.

Lastly, the colour scheme used on the website should appeal to the senses. A great first impression is critical if you are going to ensure that users stay on the site long enough to buy something or engage with the content. An excellent site is one that embraces white space, uses different colours on the call-to-action buttons, and uses a font colour that contrasts the background colour.

Look at their portfolio page

While looking at the agency’s site is an excellent first step, it may not always give you all the information you need to know. However, going through their previous work will.

Many agencies endeavour to show that they are more than capable of handling any project. As such, they have a dedicated portfolio page on their website. You might even find short testimonials from business owners that commissioned the sites on this page. It is critical that websites have this page since it shows their commitment to transparency.

You can also go through their portfolio page to see if the agency has worked with companies like yours before. For example, if you are an e-commerce website, you need to know that the agency can design a site that can handle a significant number of people without any downtime.

Check out the complete list of services they provide

Nowadays, it is difficult to find companies that focus only on website design. This is because website design is just the first step of developing an online presence. Agencies usually provide other digital marketing services such as search engine optimisation (SEO), search engine marketing (SEM), social media marketing (SMM), and online reputation management (ORM). 

SEO is crucial if you want to make your site competitive from the get-go. Adopting excellent SEO practices enables you to drive organic traffic to your website as users will be able to find the site on the first page of Google. A whopping 75% of people never go past the first page.

Therefore, you may not need the other services immediately, but SEO is required from the start. Some companies provide SEO services for free as a way of incentivising people to take up their web designing services while others charge extra because they offer this service.

There are also other agencies that will give you a discount on the above services if you choose them as your web design partner. Always look for this information before selecting an agency.

Get their pricing

Some agencies give web design and the above services as one package while others provide them as separate services. Others understand the need for SEO and offer web design together with SEO as one package. This affects how they price their services.

You need to know exactly what you are paying for so that you choose the services that you need. For example, you may not need ORM from the jump, but it is a vital service that you may need down the road when your business is involved in a controversy.

You will need to contact the different agencies to get their pricing as most of them do not publish it online. The conversation about pricing should also include any hidden costs that the agency might have.

Ask about the use of a content management system (CMS)

Marketers are right: content is king. One of the best ways of turning leads into sales is by producing content for your site. This content educates users about your products and also gives you the chance to display your expertise in a subject matter.

Incorporating a CMS to a website enables you to post as much content as possible on your site. There are a variety of content management systems in the market. WordPress, Drupal, and Joomla are commonly used when you want to set up a blog feature on your website while Magento and PrestaShop are widely used on e-commerce sites.

A good web design agency is one that is familiar with one or all of these systems. An agency that insists on a static HTML website will make you lag.

Responsive design

91% of Singaporeans use smartphones to access the internet, 71% uses laptops/desktops while 42% use tablets. You need to account for all of these when designing your website.

You can do this by requesting for a responsive design. Such a design will give your website a flexible layout that adjusts according to the user’s screen size. This ensures that the texts are legible and the images are clear even when a user is using a smartphone with an incredibly small screen.

The number of people using smartphones to access the internet is rising steadily. Ignoring these users can be a company’s undoing.

Test their knowledge of your company

An agency that wants to design a website for you should know intricate details of your business. They should know your target audience, your competitors, and your unique factor. Knowing all these helps these agencies design a more tailored website.

For example, if your business sells high-end products to men, then the agency knows that black is a good colour choice for the site. Pink or purple is a superb choice if your company sells women’s products.

The knowledge of your competitors will enable the agency to know which designs they need to stay away from so that your business is not labeled a copycat. Accusations of copying a competitor have been rampant in recent times and have seen some of the biggest companies pay huge amounts of money to settle legal problems.

The unique factor, on the other hand, is the company’s major selling point. An agency needs to know this so that they can place that information conspicuously on the homepage.

Latest design trends

The web design world is not rigid or slow. Discoveries are regularly made and incorporated into websites to give them a fresh look and feel.

The best agencies keep up with these trends. They know which trends will merge perfectly with the design of your website and which ones should not be used.

The best way to determine if they are familiar with the latest design trends is by visiting their website. Check if they have used these trends and how it has merged with the overall design. You can also check the sites in their portfolio.

The availability of the contact person

Many agencies typically brainstorm a project as a team to come up with ideas that will make your website unique. However, the design work is usually left to two or three people in the agency. This is certainly not a bad thing, and many agencies do it.

You will need to have direct contact with the person handling the project in such a situation. Many a time, people forget to tell a web design agency all the features they want on their website when they first have their meeting. The contact number of the project handler can help you to correct this.

You may also want to receive progress reports from the agency so that you can better plan your business objectives. The availability of the contact person is thus very crucial. Agencies typically give out the phone number, email, and Skype of the contact person.

However, not all of them keep the communication lines open. Asking this during the first meeting ensures that you are on the same page throughout the entire project.

Customer support after the end of the project

Many businesses like to run promotions and giveaways to improve the brand’s image and increase engagement with clients. Some of these campaigns are so successful that the site crashes due to the unprecedented number of people visiting the site.

This issue needs to be fixed almost immediately. A customer support line that is active for 24 hours a day makes this possible as the designers can be quickly alerted to the issue.

Therefore, choose an agency that promises support after the end of the project. Remember to ask if the support is 24/7.

Updates to the website

Businesses usually discover features they need to add to their website only when they start running it. Some functions are vital and need to be added immediately while others can wait until a later time. Other times updates need to be done because the current features are outdated.

Knowing that an agency can respond quickly to an update request is crucial. You need to know that the operations of your business will not be affected because of the unavailability of the agency.

Therefore, make sure that you ask this question. The best agencies respond by telling you that they usually pair up the company with the designers who worked on the site the first time.

You should also ask if the agency will provide training for your employees who will be updating content to the website using the CMS. Updating the content on your site can be a daily process; you need to have in-house people who can do that.

It is also important to establish an open line of communication with the designer right from the outset. You want to be sure that the project is set out for success — and come what may, there’s only room for making the project work.

Top 70 Terms you Should be Familiar With in Web Design 

Web design in Singapore has come a long way. The web design trends are ever-changing, and any digital marketer needs basic know-how on web design.

Compared to years ago, today’s web design environment is a bit more complicated, as tools, languages, frameworks used on the web progresses. Web design is also now full of phrases and buzz words that can sometimes be hard to keep up with.

Whether you are a web designer, marketer, or anyone in the digital marketing spectrum, you need to learn basic terms used in web design.

 In this article, we will cover the top 70 terms used in web design that you need to know in Singapore. The terms can be identified in branding, imagery, web terminologies, colour, hierarchy, typography, user experience [UX], user interface [UI], and composition.

1. Identity

 Identity is the brand’s visual representation that includes imagery, voice, logo, colour, typography, and more.

2. Icon

Icon refers to a simplified representation of a concept or an object.

3. Logotype/Letter Mark

A kind of logo made with stylised letters [SGAG] or words [Coca-Cola].

4. Brand Guide

The brand guide refers to the philosophical and visual reference for a brand’s voice, colour, and personality.

5. Favicon

A small icon image often the company logo that displays on the tab or title bar of a browser.

6. Brandmark

A brandmark is a graphical representation of a logo, e.g., Apple.

7. GIF

A GIF is an image file format best used for small images with limited colours, designs, and animation.

8.  Pixel

This refers to the smallest element of an image on a computer.

9. PNG

PNG is a file format used when an image has large areas of transparent background or uniform colour.

10. Compression

This term in web design refers to decreasing the size of a file by eliminating extra data. It helps to optimise file sizes.

11. Crop

Cropping refers to removing the outer parts of an image to resize its aspect ratio or to reframe the subject matter.

12. Vector

These are images made out of math. Vector does not use pixels but lines and shapes. E.g., SVG and EPS.

13. EPS

EPS is a file format often used for vector images that contain both graphics and text.

14. Raster

These are pixel-made images. E.g., JPG, GIF, and PNG

15. TIFF

These are images mostly used for print quality. They are not suitable for screen display.


Best for photography and detailed images with little perception of quality loss.

17. Resolution

This refers to how many pixels an image has. It is used to measure the level of detail and sharpness of an image. A large fie size will have a higher resolution.

18. Responsive design

This refers to a website that adjusts to a specific screen, whether mobile, desktop, or tablet.

19. Fixed header

A fixer header is a bar that is always visible to users even when they continue scrolling down a page.  It helps to keep the main navigation links accessible so that users can click on them when need be.

20. Single scroll

This is content that is contained within a single page of a website.

21. Content Management System [CMS]

CMS is a software system that is used to edit a website’s content.  CMS is designed to simplify the publication of your website content without much code technical knowledge.

22. Accessibility

Accessibility is a crucial element of web design. This entails making a website accessible to everyone, including those with disabilities. It includes assistive technology and navigation.

23. Front-end

Front-end is the interface a user interacts with directly, such as when using your website and viewing.

24. Back-end

The back-end is the part of your website that your users cannot see. It consists of an application, a server, and a database.

25. Breakpoint/media queries

This term refers to the point that adjusts to accommodate the size of a screen. This web design helps to provide the best UX when a user is viewing your website at that size.

26. Contrast

This refers to the emphasis of differences between colours, spacing, or shapes.

27. CMYK

CMYK stands for cyan, magenta, yellow and black. The set of these colours is used for printing regarding the way paper absorbs light.

28. Saturation

Saturation is the intensity or brightness of a specific colour.

29. Hue

This term refers to where colour is on the colour spectrum. It is also what people think of the colour.

30. Pantone

Pantone is the specific custom ink of a particular colour. It is mostly used in print and to match printed colours with those on a screen during the digital phase of a design.

31. Opacity

This is a term that refers to whether a colour is solid or transparent.

32. Gradient

Gradient is a technique in which one portion or colour of an image appears to fade into that of another.

33. Colour wheel

This is a circle of colours that highlight the relationship between primary, secondary, and tertiary colours.

34. RGB

RGB stands for the colours red, green, and blue- a colour model used for screens as monitors transmit light in these colours.

35. Complementary colours

These are colours that appear directly opposite each other on the colour wheel.

36. Shade

This refers to how much black is mixed with the hue.

37. Tint

This refers to how much white is mixed with hue.

38. Alignment

It refers to how elements are positioned in your web design and how elements are associated with each other.

39. Scale

This is the relativity of the size of elements on a page to each other.

40. Focal point

A focal point is a specific place on a page that directs the user’s attention.

41. Typeface

This is a collection of characters, including numbers, letters, and punctuations.

42. Font

A font is a typeface in a particular style and size. E.g., Arial Semi Bold in size 12.

43. Weight

Weight refers to the thickness of a font.

44. Line tracking

This term refers to adjusting the spacing between blocks of text.

45. Stroke

These are lines that make up a letter in a font.

46. Serif

This is a small line in some fonts, attached to the end of a stroke.

47. Open type fonts

This is the standard font format that contains the printer versions in a single file as well as the screen.

48. Kerning

This is the spacing between individual letters.

49. Font leading

This is the space between lines of a type.

50. Landing page

This is any page on a website that a user directly lands on from a search result. Landing pages are designed with a CTA to convert leads.

51. Menu

 The menu is the primary navigation section, often with a dropdown of sub-menu items.

52. Usability

This refers to how users interact with your website.

53. Slider

A slider is a rotating banner of images often placed on a homepage. It highlights diverse content and can include video or image as well.

54. Conversion

Conversion is related to online marketing and lead generation.  It occurs after a user takes a specific desired action such as making a purchase, completing a web form, subscribing to a newsletter, etc.

55. Call to action [CTA]

CTAs are designed to urge and move a user to another page of a website so that they can complete the desired action, e.g., Contact Us, Download, Register, etc. They are often in the form of a button, image, text, or banner.

56. Wireframe

A wireframe is a visual guide that shows the content and structure of a web page minus the design elements. This helps the user to focus on content layout and hierarchy without being distracted by design.

57. Search

Search is an open-ended query input that returns results.

58. Whitespace

This term refers to the blank space around each element. It’s typically the ‘breathing space” of an element.

59. Negative space

Negative space is a space surrounding a design.

60. Grid

A grid is a hypothetical map of horizontal and vertical lines that aligns texts and images within a document.

61. Balance

This typically refers to using complementary elements to make the composition feel equal.

62. HTML

This is a computer language used to display content such as images, text, and web links.

63. CSS

Cascading Styles Sheets are codes that format the look and feel of a website and sets universal styles for fonts, menus, colours, images, buttons, etc.

64. HEX Code

 This code is used in CSS and HTML to designate colours. It often appears after“#.”

65. Mobile optimisation

This refers to a web design that performs on mobile devices just as it does on a desktop.

66. Above/below the fold

 In web design, “above the fold” refers to all the elements that appear onscreen immediately the page loads. “Below the fold” on the other hand are those elements that appear directly below.

67. ZIP file

This refers to a file format that compresses many files into a single file.

68. Information Architecture [AI]

AI is a term that describes the semantic layout of content and information in a website. This element of web design is mostly concerned with making it easier for users to find the information they need to increase conversion and boost UX as well.

69. Backlink

Backlinks are links found on other sites that lead users to your own. They help boost a website’s SEO results.

70. URL

URL is short for “Uniform Resource Locator.” The term refers to the address that users type into their browsers to access your website.

Although this is not an exhaustive list, these are some of the most commonly used in web design.  Being familiar with web design terms will help in productive conversations to make an impact on your marketing office.

As a marketer in Singapore, your web design agency will likely help you through the designing process, but knowing the vocabulary makes things easier and helps to save time and money as well.

What Is the Difference Between Web Design and Web Development?

Based on the search queries Singaporeans are using, it’s easy to tell that people are using web design and web development interchangeably.

But fundamentally, these two terms refer to two entirely different aspects of the web designing process, each of which requires a unique skill set.

So why is it important to know the difference when outsourcing your web design services to an agency?

Read on for some clarity on why this is so:

Web Design and Development in a Nutshell

In essence, web design is an all-encompassing term for a website’s usability and aesthetics. Its key components are UX and UI, where the former focuses on usability, and the latter focuses on its aesthetics.

Web designers employ a long list of tools, among them is Adobe Photoshop, which they use to create the visual elements of a website.

Web developers, on the other hand, are responsible for taking a web design and transforming it into a fully functional website. They’re responsible for giving the static website design life by hard coding it using various programming languages, including HTML, CSS, PHP, JavaScript, and a long list of other languages.

The work of a web designer begins by looking at the key objectives of a client. What does the client what to achieve through the site?

A Closer Look at Web Design

They’ll then move to Information Architecture (IA), where they’ll be setting up the website’s information hierarchy. This stage of web design acts as a guide on how the entire process will be handled.

This will be followed by the web designer creating wireframes, before finally moving to the designing bit of it.

For this last stage, the web designer will be goaded by a series of basic principles, all of which works to ensure that they’re able to create an aesthetically pleasing layout that offers an excellent user experience.

A Closer Look at Web Development

Also referred to as programmers or coders, web developers are tasked with the role of taking the design created and turning it into a fully functional website, as well as mobile or web application.

To understand this, think of web design as a non-interactive picture of the website that you wish to create. What web developers do is take the picture and break it down into its key component. They’ll then use HTML, CSS and other key programming languages such as JavaScript, PHP, Ruby, and so on to develop these components.

Some developers may choose to use a Content Management System (CMS) such as WordPress or Joomla to streamline the development process and give the client an easy option to run and manage their websites.

What’s a Creative Agency?

There has been much speculation about creative agencies and what it is that they do. Some people even doubt their purpose or if they have anything valuable to offer.

But essentially, a creative agency is involved with selling creative services, ranging from website design, website development, video production, film ads, digital marketing, branding, online reputation management (ORM), and so on.

It’s an all-inclusive marketing firm that looks at everything holistically and more creatively to offer solutions that you can count on.

Their approach is more strategical and less tactical as with web design and development agencies.

The work of a creative agency begins with coming up with strategies and concepts that help brands.

Should You Hire a Web Designer, Web Developer, or a Creative Agency in Singapore?

Given the three options – hiring a web designer, web developer, or creative agency—who should it be?

Well, a web designer isn’t capable of handing you a fully developed web project. The same goes for a web developer.

The two need each other. A web designer needs to set up the basic structure of your website and put your ideas and all the information you provide into perspective through Information Architecture.

They’ll then make a wireframe before designing a prototype, which acts as a pictorial representation of your website.

It’s then that they’ll hand the job over to a web developer, who’ll turn it into a fully functional website that you’ll be using.

In other words, a web designer can’t work without a web developer – and that’s because they have no expertise to bring their design to life.

It’s the same story for a web developer. With a web designer, the developer won’t be able to develop anything – and that’s because they have no web design to work on.

A web developer who dives into developing your website without paying any attention to the input of a web designer isn’t capable of developing a site that’s aesthetically pleasing to look at and at the same time, offers terrific user experience.

Assuming you’re creating a website from the ground up, here’s a list of things that you’ll need, as well as who you’ll need to hire:




























What Your Website Needs





























Who to hire for this





























When looking for someone to create an information hierarchy of all the ideas that you have through IA. The person also has to work on your buyers’ personas and find a way to organise all this information into a hierarchy system.





























A Web designer (a UX designer to be more specific)





























Some to help you understand how users will be interacting with your website





























A web designer (a UX Designer to be more precise)





























Someone to help you figure out if the functionality you’re thinking of is achievable in the first place





























A Web Developer (a back-end developer to be more precise)






























Someone to help you decide on your colour scheme or choose a colour pellet for your design





























A web designer (a UI designer to be more precise)





























Someone to help you decide on the fonts you use





























A web designer (a UI designer to be more exact)





























Someone to help you decide on how your home page will look like





























A web designer (a UI designer to be more specific)





























Someone to help you build a website from a design that you have or which a web designer handed to you





























A Web developer (you might need both a front-end developer and backend developer for this, depending on the functionality of the website.





























Someone to explain to you the difference between building your site on a CMS or on pure HTML





























A Developer (any should do)


Now assuming you already have an existing website that you’re looking to improve on.




























Your existing website needs:





























Who to hire for this?





























To switch your website from one CMS to another or from pure HTML to a CMS and vice versa





























A Web developer (You need a full-stack developer for this).





























Help you Rebrand Your Website





























You need a web designer first, and after they’re done re-designing everything, you need to present the design to a front-end web developer to code it to life





























Fix a broken functionality or bug





























A web developer (back-end developer to be more precise





























Add new graphics to your website





























A web designer (UI designer to be more exact)





























Fix a redirect or link problem on your website





























A web developer (any should do)





























Teach you on how to use your CMS





























A web developer





























Help sort out server issues





























A Web developer


As you can see, you need both a web designer and developer to create your web project.

We’ve separated the list into barrels, but that’s not to say that you need to hire two separate agencies for your web project.

A better approach would be to hire an agency that offers both services. You want an agency that does both web design and development.

But there’s something even better – and that’s hiring a creative agency, which handles everything from a strategic standpoint.

They look at everything holistically – starting with your ideas and goals, and then plan everything in advance by factoring in the marketing bit of it, as well.

So besides making sure that your website looks pleasingly good and functions properly, they’ll also ensure that it aligns with your business goals and everything else.

They’ll also advise you on how to best market your website and make the most out of it.

So, given the three options, it will be best if you picked a creative agency instead of choosing an agency that only leans on one side.

What Customer Journey Should You Expect when you Hire a Web Design Agency in Singapore?

As a business owner who’s just hired a web design agency in Singapore, here is the general step of the customers’ journey:

  • Research, Goal, and Planning

Before developing your website or redesigning it, a good web design agency will first try to understand your business and the goals you have. They’ll invest their time in understanding your requirements and everything else that you’d like to be included in the site.

Everything has to be planned for – starting with the layout you use, to the type of content or messages that you’ll be using and posting.

They’ll examine your competitors, target audience, and brand positioning in your target market. They’ll make sure that your website responds to your customers’ needs in a way that they can easily relate with and have an easy way of understanding.

  • Sitemap

After gleaning for all this information, the next thing they’ll do is organise it all in a sitemap. A site map operates a lot like an organisation chart for systematising all your web content.

It’s what web designers use to organise information and arrange it such that your target audience can easily understand it.

A site map tries to clear confusion and logically organise everything in such a way that your users will have an easy time intuitively figuring out your site.

  • Wireframes

A site map organises the information of your entire website. Wireframes organise it at the page level. They’re like the blueprint that determines where you place your content on your website.

Wireframes are loosely created, and can’t, therefore, be regarded as blueprints per se (considering blueprint are to be strictly followed).

And while wireframes show all the content that’s to be included on a site, they don’t exactly show the actual position of this content and the size of items.

  • Design

A website’s design is fashioned from wireframes. In most cases, the design of a site is selected based on the requirements that a client has.

It can also vary depending on the identity of your brand. It doesn’t matter if you’re building a new site from scratch or redesigning an old one, an innovative web designer can help you build a strong brand identity and inimitable online presence.

  • Web Development

This is the last stage of the designing process. After you approve a design, the project will then be handed to a web developer who’ll begin coding it.

Now, if the design was made on photoshop or any other similar tool, the site will be developed using HTML and CSS.

However, if the site appears to be more focused on content, the developer may suggest that you develop it on WordPress instead.

Best Practises of Web Design in Singapore

A good design for your website will (among other things) help you boost your conversion rate. You don’t have to believe it, but any small change you make on your site’s design can hugely impact your conversion rate.

Be Consistent with Branding

Marketers tend to have a superficial understanding of how branding works and how it affects conversion.

The best company to take a cue from when it comes to branding is Apple. They’re among the few companies that have mastered the art and perfected it to the core. And it goes beyond the logo to almost everything it stands for – sleek, elegant, and usefulness.

Branding is all about telling your business story. Your website has to tell the story accurately, without reinforcing wrong ideas or evoking misguiding feelings about your brand.

Leave Plenty of Negative or White Space between Elements

Every element on your website should have some space to breathe. There should be no congestion or items appearing like they’re crammed in one area.

The internet is filled with cluttered web products, and all that does is give site visitors a reason to click away.

Use margins to increase the space between web copies, images, and other elements.

Reduce the Choices You Offer

Bombarding your site’s visitors with so many options doesn’t do them any good. It only sends them in state of analysis paralysis instead.

Where you have to offer your visitors an overwhelming number of options, the least you could do is suggest a Course of Action (CTA).

For instance, if you have 20 products to present to your visitors, it makes more sense to pick the best option from the bunch and offer it as a suggestion instead.

Apply the Rule of Thirds

The same rule of thirds that applies in photography and fine art still applies in web design.

This rule demands that you use an overlay of two horizontal and two vertical lines that are equally spaced.

The box in the middle is where the eyes drift naturally. That means that’s the most effective spot to place your CTA if you do not want your site’s visitors to miss on it.

Use Breadcrumbs

Your website also gets to act as a map, one with so many disparate locations to be precise. Your customers can land on any of the destinations, and it’s upon you to remind them where they are and guide them on where to go next.

Breadcrumbs are the signs that remind your visitors where they are and where their current page falls in your site’s navigation.

Breadcrumbs are even more critical in e-commerce sites. Your visitors can easily get lost when digging through your product categories, and it pays to show them where to click if they want to go to a previous category or to navigate to any other product category.

6 Trends to Embrace While Redesigning Your Singapore Website

Are you planning to redesign your website, or overhaul it within the next year? Most people start by scouting competitor websites or go looking at template themes designed for their industries. Others will scroll through Instagram or Pinterest for current web designs that interest them.

While this will lead to a beautiful and functional website, you also need to have foresight when doing the redesign. This means contemplating the layout styles, design elements, or functionalities that will have the most impact today and in the future.

While a website can function as a work of art, its main purpose is to act as a selling tool. Site visitors should complete an intended action when they land on your website. This includes anything from making a purchase, signing up for a newsletter, or filling out a contact form.

In addition, the way visitors engage and respond to website design is bound to change over time, and sometimes the change can be dramatic. For example, a decade ago, it was acceptable to navigate through several popups when loading a page. Moreover, users would dutifully pinch and zoom the screen when reading websites that were not mobile-friendly.

Today, website visitors will not accept such behaviour, and neither will Google.

When planning for website redesign, you need to consider the current design elements that might be outdated in a few months or years. Next, you should know the latest website design and temporary trends from those developments that will have a positive and lasting impact on your business objectives.

Here are some of the prevailing trends that have gained tremendous popularity here in Singapore and abroad.

1. Personalisation

You can expect to see more personalised user experiences based on site visitors’ personal preferences. Personalisation starts early in the design process, right from when you start conducting user testing with actual people who will visit your website. Do not make the mistake of just using the employees in the web design agency, as they will not represent the actual user preferences.

When you start developing the sitemap and the design starts taking shape, you can expect to see content-specific page adaptations and dynamic content that caters to specific target audiences and markets.

Moreover, you can serve a particular landing page base on geographical location to deliver personalised experiences. This way, you will make it easier for the users to complete the intended actions in a comfortable environment.

With that said, how do you stay ahead of the curve? You should extensively study your audiences and create user personas to understand the type of users that your website will be of help.

2. Voice User Interface (VUI)

Voice search is being revolutionised by audio, which is growing and becoming smarter and more sophisticated. It will start providing better-optimised search results for content while evolving to feel conversational and more sophisticated.

The biggest challenge for web designers today is deciding how best voice search will fit into their current designs. Content strategy and SEO experts should also monitor how the voice user interface adapts with keyword-driven content and pages of the past.

If you have not started incorporating SEO into your web design process, then you should make it a priority. The content should be structured in a way that makes logical sense to both users and the Googlebot.

Moreover, the content should factor in the different patterns of how users phrase queries using voice search against the traditional text search.

3. Machine Learning and Chatbots

Website users today have shown a preference for quick answers and instant feedback. Chatbots are efficient in that they collect feedback and take user queries to grow and improve. This makes for more personalised user experiences.

The popularity of these systems will be great for providing users with instant responses when filtering users to appropriate content. Additionally, they will improve efficiency and save time for customer support teams.

So, how will you take it to the next level? It would help if you used Google Analytics event tracking to measure how users interact with your chatbot and to identify as well as to resolve user drop-offs.

4.  Augmented Reality (AR)

One of the biggest and most interesting challenges to come in web design will be augmented reality. Some companies are already using the medium to promote products in a new first-person experience. The trend is expected to grow, more so when trying to understanding how products, furniture, and clothing will fit into a user’s life.

While AR might be ambitious for the average SME or e-commerce website, there are some related principles that you can adopt. For example, embedding a Google Maps brick and mortar store walkthroughs will be a simpler way of enhancing your visitors’ experience and blend the web with reality.

5. Card Layouts and Minimal Interfaces

Minimalism is a prominent web design trend that you can expect to stand the test of time due to its easy usability and cleanliness. It is more important with the ongoing shift to mobile browsing. With that said, brands should stop treating mobile users as an afterthought, since statistics show that mobile has surpassed desktop as the preferred internet access point.

Card layouts, on the other hand, will be a notable web design style since they make navigating easier. They are also great for displaying content. So, how can you make it work for you?

You must strive to balance your content and the white space to remove distractions and allow users easier navigation between items.

6. Illustration and Geometry

You will not need to do much research to start noticing more animated iconography and a geometry-based focus in design elements and loaders. These animations will give your web pages a personality and make it feel livelier.

It will also be a nice touch to make your content feel more responsive to the user. Other graphics worth noting are animated GIFs and organic shapes.

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What Will Be Left Behind?

So what will be left behind as we move on to a new age of web design? First, you can expect to see websites foregoing the parallax effect due to its impact on user experience and website speed. Second, we will also expect to see less complex typography in favour of mobile-friendly and simpler fonts.

Finally, a ‘less is more’ approach that prioritises the intended user journey will be vital.

If you are in the early stages of designing and developing a website, you have many opportunities open to you. Consider the business objectives you hope to achieve with your new website and embrace web design trends that will help you in achieving these goals.

By putting these trends to mind, and the time that your new site is ready to launch, you will be ahead of your competitors. You will also be poised for long-lasting success.

Website Design vs. Website Development

Using the earlier analogy of building a house, a web designer can be compared to the architecture who draws a plan for a house, while a web developer is akin to the contractors on the grounds.

A web designer is only involved with drafting the plan of the websites, after which they hand it over to a web developer who codes everything and makes it function.

In essence, web design is used in reference to the aesthetic and usability portion of a website. It refers to the layout and all the other visual elements of a website.

Web designers have a list of tools that they use to design web products. One typical example of such a tool is Adobe Photoshop.

Web development, on the other hand, refers to the process of taking a web design and transforming it into a fully functional website using programming languages such as HTML, CSS, JavaScript, PHP, and so on.

It’s the web developer who breathes life into web design.

Average Cost of Web Designers in Singapore

Ask any web designer in Singapore about the cost of web designing, and chances are they’ll respond along the same boring line of “it depends.”

You can never get a similar quote on two different web designing projects, and that’s because the cost will always vary depending on a few factors, including:

  • The layout quality
  • The level of SEO attunement the project requires
  • The 3D elements provided
  • Trending plugins and hacks include
  • Overall devoted time, and so on

You have two options here:

The first one is hiring a web designer and paying them on a per-hour basis. In Singapore, the cost of hiring a web designer per hour tends to vary between the standard range of $25 and $80.

The second option would be to assign the average project cost to an agency or qualified web designer. You have different packages to choose from when it comes to this. There’s the entry-level package, which costs about $3,000; and the premium level for standard customised schemes, which can go for up to $80,000.

Popular Types of Websites in Singapore and the Cost of Designing them

The internet is vast, housing all kinds of websites – and they’re all competing for the attention of online users.

So, the first secret to winning it big online is setting up an outstanding web presence. It starts with the website you create, before narrowing down to specifics – what experience or emotions does it evoke in the people that interact with it?

It’s chiefly about branding and making your website represent the best version of you or your business online.

It’s, however, helpful to remember that not all websites are the same. There are more than a dozen different website categories, where each category strives to accomplish different things.

Meaning, after you make up your mind and decide to go ahead and create a website for your business or brand, the next thing you want to do is figure out what type of website you wish to create.

That should be the basis of the research that you do. It’s through knowing this that you’ll be able to break down your goals and start attracting more ideas on how to go about it. Plus, this allows you to dig in for examples of websites that you can use to draw your inspiration from, and make necessary calibrations to the ideas you have.

There are more than a dozen different types of websites. Some of these categories may overlap, but essentially each category has a set of goals and niche-specific practises that define it and make all the difference.

We encourage you to go through the list and decide where your website falls.

E-commerce Website Design

E-commerce is one of the most profitable types of website out there, thanks to its marketing nature.

It has a simple business model. Buyers and sellers meet online and transact. So, while creating the websites, you have to think about all the things that might come in handy during the transaction or help to facilitate it.

For instance, your website must have an ordering system, shopping cart, payment gateway, and shipping information or details.

Essentially, an e-commerce website contains the product zone, sales pitch zone, and customer check-in and check-out process.

What’s Required of a Web Agency to Build an E-commerce Website?

Choosing a qualified web design agency to build you a fully functional e-commerce website is not easy. A lot could go wrong, and to avoid making a decision that you may live to regret, we suggest you crosscheck the following key requirements in the web development agency that you hire:

  • Ecommerce Experience

There’s a huge difference between creating an e-commerce website and creating any other type of website. Just because an agency has experience with designing websites, that doesn’t mean that they have the technical capacity to design an e-commerce website as well.

While a standard website is meant to showcase your business information, an e-commerce website allows customers to interact with your business on a deeper scale. When customers make a purchase, add it to a cart or their wish list, before proceeding to checkout, what they’re doing is feeding information into the website and waiting for a response.

Only a person with ecommerce expertise has the experience and skillset to understand the undercurrents of an ecommerce website.

For this, you might want to look for a developer with an established history of building fully-functional, intuitive, and secure ecommerce solutions.

  • Style and Aesthetics

Your web developer must be able to design your website as per your specifications and business needs. There should be consistency in the layout, trademark styles, and the emotions it evokes.

It must communicate your values and bring out your imagination without cutting anything short.

For this, you want to ensure the company you hire has the technical capacity and expertise to tie up everything with your aesthetic preference and bring it out exactly, if not better.

  • Check Reviews

After you find a web design agency whose expertise and portfolio sell them as the best fit, then the next thing you might want to do is run a series of researches. Go through the customer review section and check what past clients have to say about them.

A better approach would be to search for these reviews on a third-party website. If someone had a nasty experience with the company, there’s a fair chance you’ll stumble across a review that runs the full story.

  • Maintenance and Ownership

It’s a common mistake to overlook this one critical element when hiring a web developer. You want to begin by finding out who will be maintaining or owning the website after it’s created.

Failure to follow on this might land you in big trouble with the company you hire.

A company that offers low rates will have an easy time winning you over. But then again, there’s the risk of having to pay them every time you run an update.

When a site retains ownership, that means you’re at their mercy. There’s no way you’re making major changes to your website without getting their approval first. And things may take a nasty turn from there when you decide to transfer the project to another developer.

For this, you want to ensure that the WebHost and domain names are all registered under your name to be on the safe side. Let the company handle the development bit of it, as you handle the rest.

A better approach would be to buy the WebHost and domain name on your own and reach out to the company, asking them to design and develop the site – nothing else, unless you also want them to help you with marketing it.

The Cost of Hiring an E-commerce Developer in Singapore

Creating an e-commerce store is an expensive undertaking. Depending on the nature of e-commerce store you are building, its features, and the number of products that you plan on listing, the cost of designing an e-commerce store can range anywhere between $S5,000 and S$50,000.

This is costly, even so, when you consider that you have to hire a professional photographer to help you take photos of hundreds of products on a white background. The web builder will then have to take hold of product content and help you upload them, one-by-one, for every single one of the products.

Some developers will be charging you a listing fee of S$20 to S$30 per product. So, assuming you’re listing 100 products, that amounts to an extra S$2, 000 to S$3, 000.

Is DIY A Viable Option for an commerce Store?

We’re well aware of platforms such as Shopify that do almost everything for you. But unless you have experience working with the platform, you’ll be required to hire someone to help you set up the site.

You’re also not exempted from hiring a photographer and the rest. Now take that, coupled with the fact that you have to pay them a minimum of $29 every month to continue using their services, with an additional $3 to $3.6 for processing payments, and you’ll realise that it isn’t exactly free or cheap.

Corporate Website Design

A corporate website displays company information to the public. It’s also a great way for the company to display its products, portfolio, and services to its prospects.

The company may also use it as a platform for updating their customers on new services, product changes, and the progress they’re making.

Every business in Singapore needs at least a standard website to appear credible and professional. You don’t necessarily need to sell through a corporate website unless you want to. Essentially, a corporate website is meant to display your company information and contact details just in case any of your prospects decide to reach out to you.

How to Choose the Right Corporate Web Design Agency in Singapore?

The corporate web design agency you choose will have a great impact on the outcome of your marketing campaign.

For this, you must make sure that you’re choosing the right agency, best suited for your marketing objectives.

Here are the guidelines to help you choose the right agency in Singapore for your Corporate Website

  • Establish Your Goals

Before you go ahead and choose an agency, you have first to lay down the goals you have. What does your company hope to achieve with all this?

It’s at this point that you also want to come up with all the reasons you think a corporate website may help you achieve your goals.

It’s after you’ve identified the goals that you’ll be able to come up with valuable insights on how to create a site that will be helping you achieve these goals.

  • Find a Corporate Design Firm that fits Your Working Style

Hiring a corporate design firm is not a one-time activity. You’re instead hiring an agency that you can grow with, and which you’ll be working with every step of the way to better your online presence.

After the initial phase of designing the website, you want the agency to also help you with monitoring, analysing, and adjusting your website for even better online results.

And as you’re soon to realise, as your business grows, so are the needs of your website. Essentially, you’re not just looking for an agency, but one that you can establish a long-lasting business relationship with.

  • Go through their track record and review it

Simple logic also demands that you take a few minutes to go through the company’s portfolio and get a sense of its work.

However, there are certain key aspects of a great design that you may not be able to tell by just looking at the website. For this, make a point to reach out to the company and ask them about the specifics of the projects. Find out how the company’s effort translated into specific benefits for the client.

It’s by understanding this that you’ll also be able to understand what the firm can potentially do for you.

  • Find Out About the Other Services they Offer

A good agency will have a series of other value-added services that they offer. You’re not just interested in an agency to design you a website and leave at that. A good agency should be able to help you out with promotion, newsletter or email campaign, PPC management, and so on.

You also want to make sure that they do provide corporate website and software development, essentially for a growing business.

Understanding their core specialities will help you determine the best corporate web development and design firm for your web project.

How Much Does It Cost to Design a Corporate Website in Singapore?

The cost of designing a corporate website in Singapore varies from firm to firm. But generally, the cost can range from S$2, 000 to S$100, 000 depending on several factors such as the number of pages that you wish to create, style of design, copywriting services offered, SEO placement, Database Integration, eCommerce Functionality, CMS choice, and responsiveness.

The more features and functionality you demand your corporate website, the higher the cost of designing it.

Is Do-it-Yourself a Viable Option for Creating a Corporate Website?

Times have changed. Web designing is no longer what it used to be five years ago.

What I mean is that you don’t necessarily need to create a website from scratch unless you have reasons to.

Where you’re creating a simple corporate website with nothing technical or without complex features, then you can easily take advantage of the hundreds of corporate templates and designs for your own website.

With a platform such as WordPress, this should cost you about $S100 (the costing for purchasing hosting, domain name, and theme).

You also have the option of using Wix, Squarespace, and to design the website.

But where you wish to see your website designed professionally, according to modern standards and design trends, then hiring a corporate web development agency may be a better option.

On the upside, you’ll be saving tons of money by designing your own website. On the downside, though, you can only do so much in terms of functionality with this option.

Plus, good designing requires that you understand some little bit of coding, at least, laced with good graphic designing skills. Without this recipe, there’s no way you’re pulling together a great, straight-out-of-the-box design.

If you have the time to educate yourself around this area, then designing your own corporate website is a viable option, provided you have the time and patience for it.

Branding Website Design

A branding website isn’t exactly a type of website, but a goal or one quality of good design. However, there are a few instances when you may just want to create a website for branding purposes only.

That’s when you want to set up a business that talks about your brand and all the things it represents. It’s also a good way to keep your customers and offer news one a platform that they can use to know more about your business or how to connect with you.

So, how’s a branding website created?

  • With the Right Colour Scheme

Colours are of the essence when creating a branding website. They can evoke emotions and connect directly to your visitors’ subconscious.

For example, colour green makes you think of the environment and health, which can go a long way into evoking a sense of calmness in the people that interact with your site.

Black is a good colour when you want to portray the image of seriousness, while orange is the colour that represents the youthful energy. It’s also the colour you choose when you want to adopt a playful tone and make your brand communicate a fun message.

So, depending on what you wish to achieve with your brand, you might want to research on the colour that you choose and blend them correctly.

  • Inject Some Personality

Online users prefer brands that have a human-like personality to connect with. And that’s because they want to connect with it and be able to interact with it in a personable way.

Creating a personable aura around your brand can also go a long way to create a sense of familiarity around it. Whenever someone sees your logo, trademark, tagline or message, it should remind them of your business.

  • Keep the Design Consistent

The colour scheme, layout, typography, trademark, and everything else should be consistent on all the platforms you’re involved with.

Everything about your business should be uniform and with similar graphics and colour scheme.

  • Display Your Logo Correctly

Your logo must be clear for everyone to see and understand it.

You can start by being creative about it. Choose the best logo to represent your business and all you stand for.

Hire an experienced and professional logo designer to help you bring the design out. And when you finally post it on your website, make sure it’s where everyone can see.

A good suggestion would be to post it on the upper left side corner of your website. Also, make sure the logo is big enough to be clearly seen without straining the eye.

What’s the Cost of Designing a Branding Website in Singapore?

The cost of designing a branding website will also vary depending on several factors – functionality, style, number of pages, and the amount of copywriting required.

But typically, the cost of designing a professionally done branding website ranges from S$5, 000 to S$20, 000.

Other Types of Websites Common in Singapore

Here’s a list of the other types of websites, in quick mentions:

Entertainment Websites

This category encompasses all websites that offer entertainment value. They include humour sites such as Buzzfeed or webcomics such as xkcd.


These sites showcase your past work in the hopes of winning more clients. You simply list up a sample of your past work, such that when someone asks you for them, all you can do is send them the link.

Media Websites

These are dedicated to collecting news, gossips, or general stories. They include newspapers and magazines.

Brochure Website

If you need a corporate or business website, and you don’t want to invest a lot in it, then a better alternative would be to go with a brochure website.

These websites feature a few pages that touch on what you do without going into details about them.

Non-Profit Websites

These are websites for non-profit organisations. Most of them do feature a donation button that visitors can use to donate to the organisation or for a given cause.

Educational Websites

Websites representing educational facilities and institutions fall within this category. These websites are designed to provide educational material and information to visitors.

Infopreneurs Websites

Infopreneur websites bridge the gap between ecommerce and business websites. They’re a unique type of business website that focuses on selling informational products such as videos, ebooks, and tutorials.

Personal Websites

Not everyone is money-oriented. Some people create websites to share their thoughts and nothing more. This type of website can come in the form of a blog, vlog, minutiae or photo diary blog.

Community forums

As the name suggests, this is a website you create for your users to engage with one another and share ideas and suggestions on specific topics or aspects of life.

What Questions Should You Ask To Shortlist A Good Web Designer/Developer in Singapore

Question 1: How Much Experience Do They Have?

Experience is key in web designing. Whoever you decide to go with, the first thing you want to find out is if they’ve handled a similar project before.

This is NOT to say that all designers with only a year or two of experience are NOT up to the task. But you can’t deny the fact that industry experience is of incredible value in this. Meaning, to be on the safe side, you might want to go with a firm that has an upwards of five years’ of web designing experience, unless otherwise.

Question 2: What Kind of Websites Have they Been Designing?

With this question, you’re interested in finding a web designer with the broadest range of experience. You’re interested in a web designer who’s handled everything — starting from simple micro-site to a complex SaaS project or e-commerce site.

 Another way to look at it is that you’re working on a special kind of project — one that can only be done with a special hand. So in a way you’re only interested in finding a web designer that specializes in it. If NOT, at least has a dedicated team of designers with a specialty in your kind of websites.

 Another reason for asking this question could be that you’re trying to establish if the web designer understands the scope of your design project. You don’t want a design mismatch so you want to be sure that the designer has a rough idea of what it is you’re looking for before you can go ahead and assign the project to them.

Let’s take, for instance, your plan is to set up an e-commerce website. But it just so happens the agency you’re interviewing has only been designing static HTML websites. Goes to show the web designer in question only has a small chance of nailing the project.

Question 3: What’s their Procedure for Designing a Website

 This is the question that’s going to help you establish on whether you’re dealing with a newbie designer or a real pro with years of experience.

An experienced designer who’s been in the business long enough understands the web designing process to the finer details. They won’t be fumbling at the question because their years of experience makes it a breeze for them to spell it out.

Having gone through the process over and over a zillion times, either by walking their clients through it or working it out in a project, this is one thing you can be sure of waking them in the middle of the night and have them run you through it right.

Don’t expect to be wowed by the procedure. But it goes to show that the designer has a plan with regards to how they approach their projects. They don’t just jump straight in, they have a well laid out procedure that they follow to ensure the project is as successful as planned.

You want to be guided through the procedure for some assurance that the underlying designer won’t be outsourcing the services from somewhere else. By asking them to run you through the procedure, what you are also trying to establish is that you’re NOT dealing with a middle man or broker. Just in case you want some changes made or to be updated on anything, you want to make sure that you’re dealing with the right developer and NOT some broker who’s completely clueless as to what the project is about.

Also worth noting is that a detailed step-by-step guide on how the designer plans to work on your project will also be coming in handy in estimating when the project will be due. You have a deadline, and the guide they give serves to help you schedule a launch date.

This is how you know if you’re dealing with a professional designer: if they have the process at their fingertip and don’t need to refer to anyone, then they have been doing that for years to understand it fully and get it done right.

Question 4: Do they have a Past Client that can Throw in a Positive Word for them?

A reliable web designing company will have all the much-needed reviews and recommendations. But that’s NOT enough because it’s possible to fake it up. What you need is to hear it straight off the horse’s mouth, from one of their past clients who’s willing to step up and vouch for them.

There must be enough evidence pointing the client as the legitimate owner of the site in question. This should be the person they enjoyed working, and who’s so thrilled by the work that was done to a point that they got no trouble leaving behind raving reviews about it.

Even better, the client must be willing to give you the juicy details of how the project went down. Why did they choose the designer in the first place and what exactly did they like about the completed task? Would they still be hiring them in the future or this was a one-time project?

If the company finds it hard to connect you with one of their past clients — or even after connecting you to one, you find it that the client doesn’t leave much of an impression behind, then that’s reason enough to consider checking out a different web designer for the project.

Question 5: When Will the designer be having the Next Designing Project?

Reliable designers are one of the most sought after people. Their work sells, and more clients will, therefore, be flocking in to get their sites designed.

So yes, the designer you choose has to have some wait-time in between. They must be hinting towards fixing you on their schedule, unless otherwise.

 So if by asking this question the underlying designer screams tomorrow, then that’s reason enough to look into the next available option. Of course, you want your work to be completed on time — at the same time, you don’t want the designer to rush through the project, trying to get it done fast enough before the next client pops up.

It bears repeating that a reliable web designer will be planning in advance instead of doing things haphazardly in a desperate bid to please you or the next client.

Question 6: Have they ever been involved with Projects that have Similar Goals to Yours?

The designer you decide to go with should be in a position to see where your business is headed. They should be able to see your vision and be able to hinge you closer to it.

It through this that they’ll be in a position to understand the kind of website your business needs. They should be able to understand what it is that you want to achieve and be able to lay it down for you in the form of a website.

For instance, if your plan is to set up an e-commerce website, then the designer you decide to go with must have successfully dealt with lots of similar projects. Whatever it is, the last thing you want to see is the designer experimenting with the idea you have.

Question 7: How Long do they take to complete a single project from start to finish?

As a business person with a vision, you certainly have a time-frame with which you wish to complete the project. You must have a deadline and if you’re going to work with a particular web designing or development company, it’s crucial that they respect you enough to observe your deadline.

Different designers take different times to complete a web designing task — and that’s no reason to discredit any of them. After all web designing is all about creativity, whose flow rate may differ from one designer to another.

What you should be doing is trying to align their schedule with yours. If their deadline is far off, try to find a way to create a middle point where you can both meet.

In brief, the designer you settle for must be willing to offer value, and one way to go about it is by making sure your project gets done within the required time limit.

Question 8: Will I be Assigned a Project Manager?

This is particularly important if you’re working with an agency – where you’ll be working with a team of web designers. Each member of the team will be assigned a different role to play, but there needs to be someone on the top to make sure that all the effort directed towards the project are well-streamlined.

A project manager also gets to act as the central point of contact. When you need to contact the company or make necessary inquiries, there should be someone specific that you can reach out with your queries and be accorded the necessary help.

The project manager you’re assigned is the person you’ll be dealing with all the way until the project is done. Meaning, they’ll be holding all the information you need concerning your project.

They’re also committed to the project, and it’s their duty to mobilize all the teams involved and make sure the project flows as planned.

Question 9: How Many Rounds of Revisions am I allowed to Request?

Just in case you want something changed or fixed, is there a limit as to the number of times you’re allowed to request for revisions or edits. A competent web designer will even allow you to request for revision with every stage of the designing process — instead of waiting for the entire project to be completed to contact them with a list of things that you want them to consider editing

It’s also worth noting that a good web designer places the needs of their clients first. In which case, there should be no limit as to the number of revisions you can request.

Question 10: What are their Payment Terms?

Many web designers, especially here in Singapore, would be requesting for you to make a deposit first before they can get down to work, after which you clear the remaining balance upon project completion.

Others work with milestones, where they divide the project into several stages and attach an amount to each. You then get to pay after each stage until the entire project is completed.

Any web designing agency that demands that you pay the full amount first before they get down to work should be approached with caution. Most of the times, such companies or agency leave no room for changes just in case you encounter some hardships.

Question 11: Will I be Able to Edit or Update the Site’s Content On my Own?

The designer you choose should tell you if they’ll be using a content management system or pure code. If the site is static that means you’ll have to contact them every time you want to update any of the site’s content. Which is to say, you have to learn some little bit of HTML and CSS to be able to handle the edits on your own.

It’s also essential that they walk you through the number of people that will be accessing the site’s dashboard just in case you decide to go with a content management system.

Will the development agency be providing any training to your staff, particularly those tasked with managing the site? Not forgetting, will there be any documentation detailing the whereabouts of the site and how to use it?

Lastly, ask them to walk you through all the sections of the site that you’re allowed to edit and which ones among them are you NOT supposed to touch.

Question 12: What after-service support do they offer?  

Once the project is done, is there anything extra that they’ll be offering? This can range from management, free edits, or consultation.

Do they perform routine backups or are their services only limited to site development and nothing else? They should also be able to tell you if they provide any sort of security, more so if you’re planning on handling sensitive data from your site’s visitors.

Even more important, you might also be interested in how fast they respond when you make an effort to reach out to them with an inquiry. At what time of the day is it best to contact them?

Speaking of which, a good web designing agency will always have a standby team of customer relation assistants that will be working all around the clock to attend to your needs, unless otherwise.

Question 13: Will the Design be Mobile Responsive

This question should feature atop among those you prioritize on. Otherwise, this could be one of the issues that might creeps back later on in the future to haunt you.

Let them test the site on various mobile devices and make sure it loads just fine in every single one of them. Will the design work for mobile breakpoint just like it works for desktop or tablets?

A good designer will have mockups for almost every imaginable devise out there – from tablet to mobile interfaces.

The whole point is to make sure the design is at the end of the day optimized for both desktop and mobile.

Question 14: What expectations should I have as a Client?

This is super-important, considering you don’t want to set unrealistic standards for yourself. Neither are you planning to lower them simply because the agency lacks the capacity to meet it up. You, however, want to paint a clear picture of what you should be expecting from them.

You can start by listing down all your expectations and requirements, after which the web designer should be able to go through the list and single out the ones they can comfortably handle.

Make sure they know that you’ll be holding them accountable in case they fail to deliver on any of the expectations you’ve set. And if by any chance any of the expectations are unrealistic, they should let you know beforehand so that you can make the necessary calibrations to it.

The expectations can include anything, starting with clear deadlines and deliveries. Will they be providing images, content, logo or any other item that’s essential to web designing?

Question 15: Will they be providing the Site’s Content?

Some web development and designing companies work with a team of copywriters that help with drafting content for the sites they create. Some even go to the extent of helping you with optimizing the site for a prime ranking in the SERPs for a selected list of keywords.

This often falls in the list of the extra services web development companies provide. However, there’s no harm in inquiring about it before deciding if the company is fit to handle all your web designing needs.

If you’ll be writing the content yourself, at least consider asking the company for some guidelines, particularly on length, style, and tone of the articles to write. Ask them about the recommended word count per page or if the company will be helping you with research on a list of keywords to work with before launching the site.

Still Confused As To Whether You Need A Web Designer Or A Web Developer in Singapore?

Many of the agencies named above have both web designers and web developers in their headcount. Others are more web design or web development inclined. So it will depend on whether you want to have a great web design or prefer to have a dependable and powerful backend. Some companies actually hire a creative agency and a web development firm separately.

In case you are not sure what the difference between a web designer or a web developer is, and which you should here – this video should shed some light:

Should You Trust A Singapore Freelance Web Designer?

Are you looking for a web design Singapore team but you having a problem deciding on whether to hire a website design agency or a Singapore freelance web designer? Well, finding a professional who can design a website from scratch and as per your requirements is not easy. There are many factors that you need to put into consideration to get the best ecommerce website for your brand.

More often than not, web design agencies in Singapore have larger budgets and more resources compared to an individual website design expert. Some have invested in web design software that enable them to do tasks that previously used to take hours to complete in seconds.

Hiring freelance web designer who understand the best design practices in Singapore is the way to go if you want a custom web design that will stand out from the crowd.

Here are six reasons why you should hire a Singapore web designer today.

1: The Ecommerce website design Project is of Paramount Importance to the freelancer

Web design Singapore agencies usually handle multiple website design projects at the same time. As a result, there is always a risk of conflict of interest. One web design project may be given more attention than the rest based on the expected payment and requirements.

Hiring a Singapore freelance web designer will prevent your project from being side lined. The freelancer does not have hundreds of projects and clients to attend to as they can only handle a few at any given time. This gives them ample time to work on the project and strive to keep you at the forefront throughout the designing process. This work ethic ensures that the best possible outcome is achieved.

It is also important to note that a freelance web designer relies on his/her reputation in the market. Therefore, he/she will do everything possible to ensure that your needs are met amicably. Needless to say, positive feedback give them a higher cutting edge in the Singapore web design realm and help them get more clients.

2: Value for Money/ Return on Investment

Definitely, when you decide to design a website for your Singapore business, you want have a set of goals that you want to achieve. You need to make sure that the web designer understands the goals and creates a custom website that will help you achieve the goals.

Research shows that working with a Singapore freelance web designer offers higher ROI than hiring a website design agency that has a ton of other projects to work on every day. Most of the freelancers are independent, that is they work alone and do not have to worry about the expensive fees of running a website design agency.

As a result, they are able to offer quality web design services in Singapore a competitive rate compared to the agencies. However, you should do your research to identify the best to get the best results.

The point we are trying to put across is that, you are most likely going to get a higher value for money if you hire an experienced Singapore freelance web designer than an agency that has a ton of other projects to work on.

3: Direct and Constant Communication

One of the challenges of hiring a web design agency is that communication is not always as direct and smooth as it should be. You may have to wait for hours to get certain sections of your website fixed.

Luckily, by hiring a freelance web designer in Singapore, you will be working directly with him/her throughout the project. You will be able to provide feedback directly to him at any stage of the web design project. They will also be able to reach you much quicker for clarifications.

The bottom line is, direct and constant communication throughout the web design process will ensure that you get the best ecommerce website for your Singapore business.

4: Flexibility

Flexibility is important when designing a website. Freelance web designers are more flexible compared to the conventional web design agencies. This enables them to meet deadlines and adjust to changing client requirements web design and development practices quickly .

For example, if you want a new page added, all you have to do is call them directly and request them to do that. You do not have to go through the long process of contacting the support team and sales department for a new quote. Everything can be finalized in just one or two phone calls.

5: Professional Singapore Freelance Web designer is Diverse

Hiring a professional web designer in Singapore means that you will be working with an expert who has successfully handled similar projects in the past. Their expertise in your niche or any other industry will help them create an e-commerce website for your Singapore brand that is unique, responsive, and user-friendly.

Even if they cannot meet a specific need, such as creating an animation video for your homepage, they most certainly know an expert in that area who will be able to help you. Such personal connections will save time and money that you would have spent looking for an animator yourself.

Finally, freelance web designers are very passionate about their work and strive to deliver nothing but the best web design Singapore services to clients. They will do everything possible to ensure every requirement is achieved.

Carry out extensive research and interview several web designers to pick the right candidate. Ask for referrals and past projects that are related to yours to get a clearer perspective of his/her skill level. Agree on the payment terms, milestones, and deadlines to avoid any inconveniences down the road.

Why You Should Trust Top Web Designers in Singapore Instead of Freelancers

80% of the Singapore population uses the internet, with an estimated 93% of users going online every day. 60% of users use Search Engines to look up information and help them in the purchase process of a product. It is no surprise then that eCommerce is a booming industry in Singapore.

As an entrepreneur in Singapore, it should be of your best interest to be visible in the search engines. Setting up a website that drives traffic and lands on the first pages of search engines should, therefore, be your driving force.

To achieve this, you require a top-notch website and website design that draws attention to itself to drive the desired traffic by hiring the services of a professional web designer. However, when it comes down to this, many Singaporeans are faced with the daunting task of deciding who to hire for the job.

Do you hire professional top web designers or freelancers?

Hiring freelance web designers in Singapore may seem like the most cost-effective decision, but the services may fall short of your expectations. Top web designers, on the other hand, may ensure that you get the value of your money.

This is why you should not rush into hiring freelancers that could potentially compromise your business.

Top Web Designers in Singapore vs. Freelancers

1.  Integrity

As an entrepreneur, you will likely face the challenging decision of just how much you should spend to optimize your website, and if the services you receive will be your money’s worth.

Knowing the background and reputation of the people you hire for the job should, therefore, be of utmost importance. When hiring a freelancer, it can be impossible sometimes to judge their professional background because the only proof is their word of mouth.

Should you trust this person with your company’s most sensitive information?

On the other hand, working with a top web designer in Singapore will not be as challenging. You can build trust as evidence of their professionalism is within reach, and you know where to get them when need be.

2.  Value of your Money

While it is natural to think that hiring the services of a freelancer is the most cost-effective way of doing things, it might not be. Most start-up entrepreneurs tend to believe that going cheap is the way to go.  However, by failing to look at the bigger picture, they compromise a lot.

For instance;

Some freelancers are not equipped with all the necessary SEO information, website design trends, marketing trends, and templates. In case they do, making a profit is paramount to them and end delivering poor quality services. A poorly designed website will have you digging deeper into your pockets as a result.

To remain relevant in Singapore, your website has to have regular maintenance. Top web designers in Singapore will guarantee a top-notch web design that will assure optimal performance. They will put together an excellent website for you and recommend the best plug-ins and themes and easy navigation.

3.  Latest SEO Requirements

SEO is the Holy Grail to a successful website. Knowing this, any entrepreneur realizes the need for hiring top web designers in Singapore. Top web designers understand the latest SEO requirements and will guarantee that your website gets the desired results in the shortest time possible.

4.  Quality of Services

Website design in Singapore is not a walk in the park. It needs proper planning and execution to be a success. Top web designers in Singapore know this and follow established protocol centered around their experience. They always follow a workflow procedure as illustrated below;

  • Strategy- they first plan based on practical research of the project
  • Design- the website’s overall outlook and customization is defined
  • Build- top web designers in Singapore convert the blueprint into real designs. Core features and extra content is also established at this point.
  • Verification- the web designers will test the web site’s performance on various browsers and devices.
  • Unveiling- the website is launched after the final touches have been made
  • Evaluation- the site’s performance is monitored to detect and correct any irregularities in time.

The following steps are typical for any top web designer to follow to ensure that the project is a success. A professional top web designer is Singapore delivers user-friendly, bug-free, and straightforward content to drive traffic to your website.

 A freelancer, on the other hand, may follow the steps but fail to customize your content for optimal results.

5. Resources

Website design in Singapore thrives on world-class resources such as add-ons, tools, and web development kits. Top web designers in Singapore have access to these resources. They will come with unbeatable technology to keep your website up to speed, up to date, with customized web design.

What’s more, they will allocate the cost incurred among their clients, which is better than doing everything on your own.

6. Access to More Professionals

The big problem with working with freelancers is that you are limited in terms of services. If, for instance, a freelancer has limited WordPress knowledge, the support you receive will be limited.

Working with top web designers in Singapore is, however, a different story. To deliver tailored services in website design, they work with a highly experienced team that has expertise in every sector. They are highly qualified in graphic design, WordPress design, programming, and high-quality content, which is a big challenge to 57% of Singaporean entrepreneurs.

There have been numerous stories from entrepreneurs who have had terrible experiences with web developers in Singapore.

Trust is paramount when dealing with website developers. You need to confirm that you are working with trustworthy and reliable people. Concentrating too much on cost can only do more harm than good. You need to focus on achieving a quality website.

Top web designers in Singapore are a sure bet when it comes to trust, quality services, and reliability. Remember that completion of a website is not the end of it all- you can always need to contact the developers for any arising issue. This is why working with top web designers is the best choice an entrepreneur can make.

What SEO Should Singapore Web Designers Focus On

Singapore takes pride in having the most dynamic and vibrant-commerce industries in the world. Most people rely on search engines like Google to look for services and products. That is why SEO in Singapore is crucial for businesses as it ensures brands are on top of the search engines.

In Singapore, most SMBs usually do not have the capacity to establish an in-house marketing departments. To a majority of them, SEO might seem like a fancy jargon meant for the big companies. The misconception throws creative and SMBs into thinking that SEO is reserved for the big players in their respective industries. However, it isn’t as complicated as it may seem.

As a web designer and creative agency in Singapore, it is common to struggle to get to the top of search engines. By taking small, cost-effective steps towards the seemingly intimidating SEO, you will realise the benefits in due time.

This detailed article will explore everything you need to know about SEO as a web designer and creative agency in SEO, to help you make informed decisions in your marketing campaigns. We will focus on the importance of SEO to Singapore web designers and creative agencies and the top SEO practices and everything in between to help you grow your business through SEO.

SEO is a set of practices implemented in websites to increase their visibility in the search engine results page [SERP]. Effective SEO practices can help you rank high on search engines such as Google, Bing, and Yahoo higher than your competitors. The higher your website ranks in the search engines, the higher your visibility, hence increasing your leads.

In SEO, the click-through-rate [CTR] of websites is directly related to their positions in the SERP. What this means is that when websites rank low, they miss a considerable amount of relevant traffic. Hence, a high website ranking is the only way to build trust, authority, and brand recognition.

organic search click-through rate

Source: PowerPoint Creative

As a web designer and creative agency in Singapore, you need to understand that SEO is essential as a marketing tool for you. According to a previous Hubspot survey, SEO has remained the top priority for businesses, both large and small.

importance of SEO

Source: PowerPoint Creative

The above chart demonstrates the impact SEO has on businesses. Evidently, people use the search engine when they are searching with intent. Also, search engines are the number one medium for online research. To that end, customers initiate their buying process through a search engine.

As a web designer or creative agency in Singapore, how can you benefit from SEO? Below are some benefits of SEO.

1. Organic Search Drives Traffic to your Website

Organic search is a vital source of traffic for your business. It is also a crucial part of the marketing funnel as it facilitates complete customer conversion.

Hence, optimising your website to rank high on SERP is something Singapore web designers and creative agencies should strive for. Being easily found on Google and other search engines provides you with the opportunity to raise your brand profile and increase your leads.

2. Page 1 on SERP Accounts for the Most Click-Through-Rate

Studies have proven that websites ranked on page 1 of search engines account for more than 70% of click-through-rate. Not meeting the cut means you are losing a lot of traffic to your competitors. Also, the highest position on SERP garners around 33% of clicks.

Bearing in mind that 90% of all traffic comes from search engines, getting your website listed on the first page should be one of your top priorities.

3. SEO Provides Long-Term Benefits

SEO is a practice that takes time and patience. But while it might take time to get ranked on the SERP, proper execution attracts leads in a couple of months. Implementing basic SEO practices gives you the advantage of being found.

With SEO, constant and consistent efforts help you reap long-term benefits in line with Google’s algorithm and web developments. Consistent SEO actions will have a lasting impact on your site.

4. SEO Produces the Best ROI

Although SEO takes time and effort, it has been proven to produce the ROI [Return on Investment] among any other inbound marketing channel.

A study has shown that SEO generates 14% of leads on a 12% marketing budget. The best part about SEO lead generation is the quality of leads it generates. SEO has also been proven to convert 15% of the leads it generates, which is higher than in some forms of marketing strategies.

SEO is should, therefore, be a key element in your digital marketing campaign to gain maximum benefits.

5. SEO Builds Trust and Credibility

Coupled SEO, a well-designed website is a foundation to establish trust and credibility. An SEO optimised website will guarantee that you are found thereby enhancing branding. 

While you need to recognise the fact that establishing a brand name and authority takes time, the numerous benefits realised are worth it.

6. SEO Ensures User Experience

Good user experience [UX] is an essential SEO factor that Google takes seriously. Therefore, your website information must be relevant to the audience that finds you.

Through algorithm and analytics, Google can evaluate websites. This includes bounce rates, pages per session, etc. and through these data; Google can interpret user experience to rank your website accordingly.

7. SEO Helps to Increase Visibility, Traffic and Conversions

In recent years, local SEO has been facilitated by mobile traffic which is especially fundamental to the success of SMBs.

As search results are enhanced for specific vicinity, your website and business information will appear on people’s searches near you, hence bringing them closer to transacting with you. Also, your brand gets immense exposure.

Sample SEO Cost in Singapore

SEO agencies charge different costs for SEO services. The company will have to look at your competition to find out who you are up against.

The table below is a sample of SEO prices in Singapore:

Standard SEO work $500-$1500
Monthly maintenance cost for SEO $300-$3,000 depending on the number of keywords being optimised
Popular hourly rates $100-$150
Cheap SEO freelancer $200-$400 per month


SEO and Web Design: 5 Ways the Two go Hand in Hand

A key feature of an excellent website is a powerful combination of various elements. Many marketers in Singapore make the mistake of paying all their focus on some elements and forget other essential ingredients that could optimise their website even more.

Most digital marketers will put most of their efforts on SEO- and while SEO will always be imperative in digital marketing, you might require to put the effort in other areas as well for your website to rank higher in the SERPS. 

For example, SEO will be meaningless if your website is below par. You need to remember that a well- designed website will create a significant impact on your digital marketing efforts more than you realise. This is why you need to collaborate SEO and web design.

How do SEO and web design work together?

Connection between SEO and Web Design

1. Website Speed

Nothing annoys users more than a lagging website.

Website speed is a playing factor to the success of a website in the ranks. Speed is especially essential in mobile devices. Ideally, a website should load in under three seconds, and anything more than that will result in page abandonment.

 No one will waste time navigating a slow website, and this leads to massive bounce rates. What this means is the site will rank poorly as well.

No marketer wants this, and if your website falls into this category, you need to make some crucial changes. You will come to discover that your web design is the real culprit to this problem. It could be the images, unnecessary plugins, accumulated browser cache, and other website related issues.

In this case, you need to optimise your website to eliminate these glitches.

The speed of a website is also crucial to Google. Web crawlers will crawl fewer pages if your website is slow. Because of this, most of your pages won’t be indexed. Consequently, these pages will not rank at all. Using “https” here solves this issue.

2. Mobile-Friendliness

Any digital marketer in Singapore probably knows the importance of a mobile-optimised website. Desktop searches have declined over the years, with the explosion of smartphones.

Singapore records the highest smartphone penetration in South East Asia, with 90% of Singaporeans using mobile devices.  Many Singaporeans conduct their online searches via mobile devices, which contribute to half of the total web traffic.

Having a mobile-friendly website, therefore, means that you will capture this large population.

A mobile-friendly site should have these features:

Just one or two clicks for more information


Fits the small screen


Has an option to go to the full non-mobile site


The search bar is easy to find and use


Looks cleans and efficient


Big-finger friendly buttons


Easy to save info for later


Up-down or left-right scrolling


Google also puts a lot of emphasis on mobile-friendliness, which it put as a ranking factor in 2015. It also went ahead to introduce mobile-first indexing two years later.

 This is how much mobile friendliness means to Google.

Ensure that your site is mobile-friendly for the sake of your users and Google as well.

3. Site Maps

A sitemap is an essential element when it comes to website crawlers.

This is where Web design comes to play.

Your sitemap guides search engines through the content and pages of your website. This provides you with an opportunity to guide the search engines to the most important pages of your website. This especially helps new websites that do not have external links yet.

Other than guiding search engines, sitemaps also come in handy in user navigation. Your website users, especially new ones, can use your sitemaps to navigate and get the most of your website.

Also, sitemaps hold crucial metadata about your site pages to give them the advantage of ranking higher in SERPS.

4. Clear, Legible Design

Some websites will contain incredible content but will still not rank high.


A poor web design.

Most people do not understand how SEO and web design work. While quality content is crucial to enable your website to rank, presentation is as essential.

What’s the point of creating good content if your audience won’t be able to read it? Many people focus on producing content and forget about putting it on a well-designed website.

Some websites contain pages with large blocks of content, with some being in tiny fonts, making it impossible to read. Others throw in some weird backgrounds that completely blend with the text.

Other reasons that make a page are line length, images, white space, to name a few. No one will waste time on these kinds of websites resulting in a massive bounce rate.

You, therefore, need to pay attention to all these elements when designing your website. It is also a great move to include web design format to enable people with disabilities to navigate your site.

5. Gaining audience trust

SEO and web design will help you gain user trust. Highly trusted websites rank high in SERPS. While gauging your users’ trust is not that easy, it is a playing factor to the success of your website.

Human beings are wired to form quick opinions about things and sometimes stick to those opinions for life. The same will happen when users visit your website. If people form a negative opinion about your website, they might never revisit the site.

We all love the good things in life, and a well-designed website with incredible user experience will be the go-to site for us. Everyone expects to have the best experience when navigating a website and will automatically trust a website that offers just that.

Such a website will, of course, have massive traffic and a lesser bounce rate. It is also likely to rank high due to good SEO and web design.

It sometimes doesn’t matter if you have the services or products the users need if your website falls anything short of perfect.  Your users will get the impression that you put little or no effort to it, and this will not sit well with them. You, therefore, need to work on gaining their trust by providing the best user experience.

SEO and web design need to go together if you are to succeed in launching your website in Singapore. Keep in mind that most users search using keywords not by the name of the website.  On that same note, remember that Google looks to your website’s design, analyses how long users stay on your pages and the bounce rate as well which affects the ranking.

Therefore, collaborating SEO and web design will help you achieve a higher ranking on the SERPs. Consider the above pointers for your digital marketing efforts in Singapore.

Let’s wrap it up

Finding the right web designer to your business takes a whole lot of time and research. You have to start by developing a clear mind of what it is you want. Even with this, you want to make sure the approach you take is customer-centric.

It’s also crucial that the designer understands your vision and goals, and the only way you’ll have an easy time establishing that is by asking the right questions such as the ones above. 

We, MediaOne, have a team of web designers in Singapore who are highly skilled and experienced. They will create a stellar website that will catapult your business to the next level of success. Call us today at +65 6789 9852 for more web design Singapore consultation and website design services.

Editor’s Note: do you feel your company deserves to be listed? Then contact us at or call us at (65) 6789 9852 today.

Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.

February 02, 2020

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